October 2019
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Neuer Wilder
Unternehmen Neuer Wilder olfgang Bernhard (44) mag keine VW Der Marken-Chef Wolfgang Versteckspieler. Sie sind ihm zu- Wwider, die Planer und Entwick- Bernhard räumt auf: schnell, ler, die sich davonstehlen, wenn es an die wirkliche Arbeit geht. Die nur telefonieren, effizient, gnadenlos. Ein Kulturschock in Meetings sitzen und sich gegenseitig wichtige Folien zeigen. Er hat sie bei Mer- erschüttert Wolfsburg. cedes getroffen und bei Chrysler; er schimpft sie bevorzugt „Ver-Tschüsser“. Jetzt bekämpft er sie bei VW. Gleich bei einem der ersten Treffen An- fang Mai überraschte der Chef der Marken- gruppe VW seine Wolfsburger Produktions- und Entwicklungsexperten mit einer schockierenden Order: Alle für ein paar Tage ans Band! Alle raus ins Werk! Die Fer- tigung beschleunigen! Die Qualität verbes- sern! „Geh zur Quelle“, heißt das bei Toyota. Dort ist es Normalität. Bei VW verpuffen solche Vorstöße in der Regel. Bernhard aber meinte es ernst. Schon gegen sieben Uhr am nächsten Mor- gen kam Post vom Chef. Der Inhalt der E-Mails: ein detaillierter Plan für die dreitägigen Vor-Ort-Einsätze. Um di- rekt das nächste Zeichen zu setzen, missachtete Bernhard die Hierar- chiestufen. Er überging die mächtigen Bereichsleiter und verschickte die Botschaften 34 managermagazin 7/2005 FOTOS: JOCHEN LUEBKE/DDP/LLADO/PLAINPICTURE,/ PR/[M] MM-MONTAGE Unterrnehmen VW Zusammenhänge und Technik Mann der Extreme gleichermaßen detailliert beherrsche, Lauwarm sind nur die anderen: Wolfgang Bernhards Welt erinnert sich ein DaimlerChrysler-Mann. „Fast autistisch hat der unsere DE R PR IVATMAN N: Wolfgang Bernhard der Leitung des Mercedes-Vorstands Bedenken ignoriert“, schimpft ein (44) hat früher in den Ferien Straßen- Manfred Remmel, heute Chef des Auto- Betriebsrat. -
Le Mans 1998 – the Anniversary Victory
Le Mans 1998 – the anniversary victory Porsche celebrated the 50th anniversary of its founding with victory in Le Mans, overcoming stiff competition from Mercedes, BMW and Toyota. Driven by Allan McNish, Laurent Aïello and Stéphane Ortelli, the 911 GT1 ’98 secured Porsche’s 16th overall victory in Le Mans. The strength of the starting field led Porsche race director Herbert Ampferer to describe it as the ‘race of the century’. A crowd of at least 250,000 attended the 1998 edition of the classic race, with Porsche not looking much like a winner in the opening stages. An AMG-Mercedes took the lead early on and the BMWs were also setting a good pace, but engine trouble and problems with the wheel bearings forced the cars from both teams to retire. The Porsche 911 GT1 ’98 models were built with a focus on durability rather than recording the quickest lap times. The engineer Norbert Singer noted the gearbox as an example of this phenomenon, as rival Toyota took greater risks than Porsche in its design and trusted that this would enable them to perform a gearbox change within a few short minutes. By the early hours of Sunday morning, the quickest Toyota and the two Porsches – one driven by Allan McNish, Laurent Aïello and Stéphane Ortelli, the other by Jörg Müller, Uwe Alzen and Bob Wollek – were almost neck-and- neck. However, both cars from Weissach then lost time in the pits. Jörg Müller gave his team a lot of work to do after spinning into the gravel, with the entire crew descending on the Porsche to perform repairs. -
Porsche Engineering Magazine
PE_Magazin_2-08_EN:PE_Magazin_S4-9_RZ 03.10.08 15:39 Seite 1 Issue 2/2008 Porsche Engineering Magazine Carrera model range What’s around the corner? Impressive technology Porsche lighting technology red dot design award Sailing into the future Success all along the line The Porsche Cayenne hybrid is on its way PE_Magazin_2-08_EN:PE_Magazin_S4-9_RZ 03.10.08 15:39 Seite 2 Editorial Contents Dear Readers, Contents News 4 About Porsche Engineering The future thrives on curiosity. And curiosity is our stock-in-trade. Our thirst for knowledge drives us onward. Our motto: We start off where others stop. Porsche hybrid 5 We also keep a close eye on our customers’ Sails are set for the future individual goals. Product Design 9 Curiosity certainly got the better of our new Porsche Doppelkupplung helps to Design in keeping with the 911 engineers, for example, when they devel- reduce emissions. And just what is behind oped the condensation test stand for the technology used in the new Carrera ADA. Porsche Engineering made a sig- with direct fuel injection. nificant contribution to environmental Industrial Engineering 12 protection here, which will benefit all the The latest technology always needs an Complete vehicle development – automotive manufacturers involved. Natu- appealing, attractive look. Shape, colour something entirely different rally, environmental protection is a parti- and function – that’s what Porsche cu larly important factor in our day-to-day Design is all about. In this issue, we also development work. show you where and how the design Carrera model range 15 needs of industrial Porsche customers The new Porsche Doppelkupplung In the second last issue of the Engineer- are met. -
The Porsche 911
The Porsche 911 The Porsche 911 has been regarded as an automotive icon and sports car par excellence for over five decades. It has been inspiring car enthusiasts the world over since its debut as the 901 at the International Motor Show (IAA) in 1963. Today it is considered the quintessential sports car, the benchmark for all others. The 911 is also the central point of reference for all other Porsche series. Every Porsche is the sportiest car in its category, and each one carries a piece of the 911 philosophy. The model line has been continually enhanced since its debut in 1963. However, the unique character of the model, renamed 911 in 1964, has always been preserved. Now, the modern classic has reached a new milestone: since 1963, more than one million units of the 911 have been produced in Stuttgart- Zuffenhausen. This might sound a lot, but in reality it is very little: many premium manufacturers produce more than twice as many vehicles in a single year. In other words, the Porsche 911 was, is and shall remain an exclusive sports car. The distinctive character of the 911 is also reflected in its customer base. Numerous well-known artists, actors, fashion designers, sportsmen/women and entrepreneurs throughout the world have become enthusiastic 911 drivers, some of whom have remained faithful to the sports car series for many decades. And the Porsche 911 has also made many appearances in films and on TV. As leading actor and co-producer, Steve McQueen paid a resounding tribute to the 911 in his 1970 film masterpiece “Le Mans”. -
Annual Report 2013 of Porsche AG
ANNUAL REPORT 2013 06 // ANNUAL REPORT PORSCHE AG 2013 PORSCHE – MOVING EMOTION CONTENTS Letter from the Chairman of the Executive Board 004 The Executive Board 006 The Supervisory Board 008 Exploring new horizons 010 Business development 018 AWAKEN CURIOSITY. Efficiency combined with performance and driving pleasure 026 My Macan 034 Research & development 046 ENJOY INDIVIDUALITY. Custom-tailored solutions 052 Most. Wanted. 058 Sales, production and procurement 066 EXPERIENCE PERFECTION. Committed to quality 072 Around the world in 50 years 078 Employees, sustainability and environment 086 SENSE PERFORMANCE. Class victories 096 Legendary achievement at Le Mans 104 Financial analysis Net assets 111 Financial position 114 Results of operations 114 Financial Data Consolidated income statement 117 Consolidated statement of comprehensive income 118 Consolidated statement of financial position 119 Consolidated statement of cash flows 120 Consolidated statement of changes in equity 122 Further Information Emission and consumption 126 Key performance indicators 128 004 // ANNUAL REPORT PORSCHE AG 2013 LETTER FROM THE CHAIRMAN OF THE EXECUTIVE BOARD LETTER FROM THE CHAIRMAN OF THE EXECUTIVE BOARD // 005 Dear ladies and gentlemen, It has been just about three years since my colleagues on last summer, the 2014 Porsche Team will be at various the Executive Board of Management and I developed guide- starting lines of the World Endurance Championships, lines for Porsche management’s business activities. Since including the legendary Le Mans track in June 2014. then, I have always been clear about the most important The toughest endurance race in the world will serve as point of this “Strategy 2018”: Our mission is to impress our our laboratory and test bench for our hybrid-vehicle customers with a unique purchase and ownership experience. -
The Death of Professor Dr. Ing. H.C. Ferdinand Anton Ernst (Ferry) Porsche in March of 1998 Meant Bidding Farewell to One of the Last Greats of Automotive History
Page 18 Christophorus 339 Christophorus 339 Page 19 FERRY PORSCHE 100 By Photos by Dieter Landenberger Porsche Archive His Life’s Work The death of Professor Dr. Ing. h.c. Ferdinand Anton Ernst (Ferry) Porsche in March of 1998 meant bidding farewell to one of the last greats of automotive history. Under his leadership in 1948, the first sports car with the name of Porsche appeared, and for decades he strongly determined the course of the company, including 1958 Ferry Porsche in the assembly hall of Plant 2 in Zuffenhausen, advocating its independence. We present a series of reminiscences to mark the standing before 356 A series vehicles 100th anniversary of his birth on September 19, 2009. Page 20 Christophorus 339 Christophorus 339 Page 21 1936 Ferry Porsche enjoys driving the Beetle: At the wheel of a Volkswagen prototype on the market square in Tübingen 1956 1956 Father and son (Ferdinand Alexander) Sports-car fan Ferry Porsche in the pit lane with in New York the 550 A coupes at the 24 Hours of Le Mans 1964 1950 1953 1997 The man with the hat: Ferdinand Senior and Ferry Junior have a father-son talk Porsche at Porsche Plant 2—with a 356 featuring Ferry Porsche also enjoys driving a Boxster, because Ferry Porsche at the Porsche villa a center-creased windshield “the latest car is always the most beautiful” 1956 Boss and designers: Porsche (right) with Heinz Rabe (left) and Erwin Komenda 1996 Ferry Porsche celebrates the one-millionth 911 with Wendelin Wiedeking (left) and Baden-Würt- temberg’s Minister President Erwin Teufel (right) -
Production Anniversary of the 911
Production anniversary of the 911 Press Kit Contents Porsche milestone: One-millionth 911 rolls off the production line 3 Zuffenhausen sports car icon is a millionaire 5 The Porsche 911 9 From zero to 1,000,000: Seven generations of the Porsche 911 13 The design of the 911 18 The innovations of the 911 20 Family ties: the 911 and its brothers 32 Porsche Classic: Everything a classic sports car needs 35 Fuel consumption and emissions 38 05/2017 Dr. Ing. h.c. F. Porsche AG Porsche Press Kits https://presskit.porsche.de Public Relations and Press Porsche Press Database https://presse.porsche.de Porscheplatz 1 The Porsche Newsroom http://newsroom.porsche.de D-70435 Stuttgart Press contacts http://porsche-qr.de/contacts 3 Zuffenhausen celebrates the original sports car and style icon Porsche milestone: One-millionth 911 rolls off the production line Stuttgart. It is the archetypal sports car for everyday driving, and a style icon that is unmis- takable as both the face and heart of the Porsche brand: the 911. In Zuffenhausen today, the one-millionth model rolled off the production line – a Carrera S in the special colour “Irish Green”, with numerous exclusive features following the original 911 from 1963. The two-door car remains the most strategically important model in the product range and makes a huge contribution to maintaining Porsche’s position as one of the most profitable car manufacturers in the world. Dr Wolfgang Porsche, Chairman of the Supervisory Board at Porsche AG, has been a part of the development of the 911 since day one: “54 years ago, I was able to take my first trips over the Grossglockner High Alpine Road with my father. -
Annual and Sustainability Report 2018 of Porsche AG
SCAN THIS CHART – how to use the augmented reality options Performance. Augmented reality makes the fascination of Porsche an even more intense experience. Annual and Simply download the Porsche Newsroom app from the App Sustainability Report Store or Google Play, select the of Porsche AG augmented reality function in the menu and look out for the 2018 labels SCAN THIS CHART and SCAN THIS PAGE. View the labelled tables, diagrams and pages on the screen of your smartphone or tablet – and SCAN bring the content to life. THIS CHART Performance. Letter from the Executive Board of Porsche AG 6 Sustainability as routine is Porsche’s overarch- There are two volumes in front of you: Important events 8 ing strategic aim. Financial success, environ- Perspective is intended to inspire, excite and Business performance 28 mental consciousness and social responsibility motivate you – to confront you, challenge you Outlook 36 do not contradict each other as far as Porsche and familiarise you with topics and proposi- is concerned. Quite the opposite, in fact. They tions that a car company like Porsche needs to Sustainability strategy and sustainability management 38 combine to form a whole that determines face up to in a time of dramatic shifts across Strategy and organisation 40 the company’s behaviour. the industrial landscape. Stakeholder management 44 Materiality analysis 48 Financial success is a Porsche watchword. But The future and how to shape it are happening Management approaches 50 social sustainability is too. Particularly as a today, because tomorrow is right in front of us. maker of exclusive and powerful sports cars, Continuous change is the motor of the future Employees, Society, Sport, Communication 62 Porsche sees that it has a responsibility to and thus also what drives Porsche to find Employees 64 increase the company’s acceptance and that solutions today for new challenges. -
Porsche Automobil Holding SE Company Accounts 2008/2009
Porsche Automobil Holding SE company accounts 2008/09 4 Group management report and management report of Porsche Automobil Holding SE 80 Balance Sheet 81 Income statement 82 Notes 102 Audit Opinion 103 Company Boards 105 Membership in other statutory supervisory boards and comparable domestic and foreign control bodies Group management report and management report of Porsche Automobil Holding SE Recent developments Michael Macht and Thomas Edig's appointment to the helm of Porsche AG marks the beginning of a new era for the Stuttgart-based automobile manufacturer. Michael Macht, who for many years served as head of pro- duction and logistics, has been made a member of the executive board of Porsche SE, and CEO of Porsche AG. Thomas Edig has been made board member at Porsche SE and Mr. Macht’s deputy at Porsche AG, where he is also responsible for HR and social issues and functions as labor director. Macht’s successor as head of production is Wolfgang Leimgruber, who was previously responsible for the body shell and paint shops. At Porsche SE, Michael Macht is responsible for technology and products, while Tho- mas Edig heads the commercial and administrative side. On 23 July 2009, the supervisory board of Porsche Automobil Holding SE (“Porsche SE”) reached an agreement on the departure of the long-term executive board members Dr. Wendelin Wiedeking and Holger P. Härter. Both men also resigned from their posts on the supervisory boards of Volkswagen AG and AUDI AG. Prof. Dr. Martin Winterkorn will be made the new CEO of Porsche SE fol- lowing the approval of the supervisory boards of Porsche SE and Volks- wagen AG. -
Porsche-Chef: Der Mensch Steht Im Mittelpunkt Der Braunschweiger Oliver Blume Führt Den Sportwagenbauer Porsche
Donnerstag, 27. April 2017 Wie stellt sich der Sportwagenbauer Porsche auf die neuen Antriebe, die Digitalisierung und das autonome Fahren ein? Was macht den Erfolg der Stuttgarter VW-Tochter aus? Im Interview mit Armin Maus und Andreas Schweiger gibt der aus Braunschweig stammende Antworten Porsche-Chef Oliver Blume einen Einblick in die Welt des Traditionsunternehmens. Leser fragen, die Redaktion recherchiert Porsche-Chef: Der Mensch steht im Mittelpunkt Der Braunschweiger Oliver Blume führt den Sportwagenbauer Porsche. Im Interview erläutert er die Philosophie der VW-Tochter. Braunschweig. Mit einer Umsatz- und das Auto fährt mich zur Ar- erste Liga. ZUR PERSON rendite von 17,4 Prozent gehört beit. Es ist außerdem praktisch, Oliver Blume wurde am Was verbindet Sie noch mit Braun- der Sportwagenbauer Porsche zu wenn ich zum Essen verabredet 6. Juni 1968 in Braunschweig den profitabelsten Autobauern bin und das Auto parkt automa- schweig? geboren. der Welt. Was den Erfolg des Un- tisch ein. Darüber hinaus arbeiten ternehmens ausmacht, warum es wir an Konzepten, wie wir autono- Ich bin in Braunschweig geboren, 1988 begann er das Ma- sich im VW-Konzern wohlfühlt mes Fahren Porsche-typisch in- zur Schule gegangen, habe in schinenbau-Studium an der und wie sich Porsche künftig auf- terpretieren können. Wir denken Braunschweig studiert. Obwohl TU Braunschweig. stellen will, erläuterte Porsche- hier etwa an eine Mark-Webber- ich seit 20 Jahren nicht mehr in Vorstandschef Oliver Blume im App. Die können Sie sich herun- der Region lebe, ist das doch im- Blume promovierte 2001 Interview mit Armin Maus und terladen und ein virtueller Mark mer noch meine Heimat. -
Press Release December 19, 2019
Press Release December 19, 2019 (911 GT3 RS: Fuel consumption combined 12.8 l/100 km; CO2 emissions combined 291 g/km) Wins and titles for Porsche Motorsport in 2019 A successful year for the history books Stuttgart. With many major wins in 2019, Porsche has added another chapter to its tradition-steeped history. The world champion title in the FIA World Endurance Cham- pionship (WEC), the title in the North American IMSA WeatherTech SportsCar Cham- pionship, victory in the overall classification of the fiercely-contested Intercontinental GT Challenge and, last but not least, the successful debut of the factory squad in the ABB FIA Formula E Championship have made the 2019 motor racing season one of the most successful in the company’s history. The titles and triumphs of the past year once again underline that Porsche’s extensive commitment to motorsport upholds the brand’s tradition as consequently as it sets the standards of modern sports car devel- opment. Porsche has always given top priority to the close relationship between motorsport and series production. “Motor racing is still a vector for development as it expedites further development. The extreme stresses of the races quickly reveal any weak points and as such motivate engineers to look for new and better ways. The greatest advances were always made in times of pressure and tension,” was the maxim of Ferdinand “Ferry” Porsche, who developed the legendary 356 No. 1 Roadster in 1948 and thus laid the foundation stone for the Porsche brand. Motorsport is and will remain an integral part of Porsche. -
Master's Thesis Research Project – Sustainable Business and Innovation
Master’s Thesis Research Project – Sustainable Business and Innovation Dealing with an identity threat: Porsche and the transition to electric mobility Student: Marcelo Brull Student Number: 6557996 Email: [email protected] Supervisor: Dr. Christina Bidmon Course: GEO4-2606 Program: Sustainable Business & Innovation Word count: 17,646 Abstract Due to sustainable transitions, industries and organizations across the globe need to transform and align their product offerings and business practices with more environmentally friendly and socially accepted ways of operating. The movement towards this reality may come to confront organizations and industries’ business as usual, creating an identity threat. This is especially the case for incumbent organizations, who have reached their current market positions based on legacy business practices and products. Understanding how incumbent organizations deal with the identity threat within their external communication becomes important as theory acknowledges that an organization’s ability to communicate the process of change to its stakeholders and manage the expectations of these stakeholders as the organization transforms is as important as the act of changing processes, structures, and products. This longitudinal study explains how an incumbent organization deals with an identity threat caused by a sustainable transition in its external communication, and identified which corporate identity elements does it alter, maintain, and disrupt. As empirical context, the study analyzed Porsche and the transition to electric mobility. The study used Porsche’s external communication (annual/sustainability reports and website for press-related matters) and interviews with Porsche’s senior executives, searched on Nexis Uni research database, during the period of 2005 and 2020. The data was first analyzed to reconstruct the case chronology and then analyzed for the identification of maintenance or change of corporate identity elements.