13-17 March 2020 It’s Internorga time! The leading trade show for foodservice and hospitality

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SPECIAL dobe. stock.a - ll83 owe ©p 38/ foodservice EUROPE & MIDDLE EAST 6/2019 WELCOME at its best

Dear Reader,

Hamburg is not only the gateway to such as craft spirit, which will en- the world, but also to a wide variety hance your business. For tomor- Zapf of food services and hotels which row's success starts today with a Michael you will fail to find elsewhere. 14.5 look ahead to the future. We cor- / million overnight stays were regis- dially invite you to travel this road tered in Hamburg in 2018 – a record with us. Congress und figure. And ten new hotel openings Messe are planned for 2020 alone. Also, In practical terms, the Fair & Exhi- g

when it comes to cuisine, we are way bition Centre is located in the very ambur ahead. Hamburg is said to be the heart of the city, and so you can ©H capital of innovative foodservice combine your visit to Internorga concepts, and that is something you quite simply with a tour of discovery can feel and see. Restaurants of through Hamburg. various hues open, inspire and Whether it's the Philharmonic, conquer the market. the , the vibrant port Would you like to discover the and harbour, or the – trends of tomorrow today? You can there are countless highlights fea- do that at Internorga 2020. For the turing culture, art and fun. Experi- 94th time, market leaders, newcom- ence the unique atmosphere of the ers and experts from the HoReCa Fair & Exhibition Centre and our industry will be coming together at magnificent city. Claudia Johannsen, Hamburg Messe und the industry's most important in- Congress ternational sector meeting of the Off to Hamburg, we are looking year. In our exhibition halls, among forward to seeing you! CONTENTS a unique mix of over 1,300 interna- tional exhibitors, for five days you Yours sincerely, 4 THE SHOW 13-17 March 2020: It’s Inter- will get to know impressive new Claudia Johannsen norga time! Welcome to the leading products, visionary concepts and Business Unit Director, Hamburg HoReCa exhibition in Europe “specials”, featuring trend topics, Messe und Congress GmbH 7 STATEMENTS Good reasons to come to Hamburg: Comments from exhibitors and foodservice professionals

9 AWARDS The fair’s three big competitions: Gastro-Gründer- preis, Next Chef Award, Zukunftspreis IMPRINT A Special produced for the 94th edition of Internorga,Europe’s 12 FORUM The power day of the industry: number one HoReCa show, from 13th-17th March 2020, by Invitation to the International Food- foodservice Europe & Middle East in partnership with Hamburg service Forum Messe und Congress GmbH. Published by Deutscher Fachverlag GmbH, Mainzer Landstr. 251, 14 WHERE TO EAT OUT Selected restaurants 60326 , Contact Hamburg +40 3569-2431, [email protected], 16 WHERE TO STAY Selected lodgings www.internorga.com Frankfurt +49 69 7595-1512, [email protected], www.food-service.de, www.food-service-europe.com, www.dfv.de Editor-in-Chief Boris Tomic Editors Katrin Wißmann,Christian Preußer, Charlotte Holzhäuser Photographs Hamburg Messe, Layout Ina Wudtke THE SHOW: INTERNORGA 2020 A finger on the pulse of the times for foodservices

Zapf This is where the who's who of the ichael industry meets: every year in March in ©M Hamburg, always new, always innova- tive, always inspiring. This objective has made Internorga into what it is today: a hotbed of new trends and the most important international trade venue for the whole out-of- home market.

rom13th to17th March2020thisleadinginterna- tional will be opening its doors to 95,000 trade visitors from Germany and else- Fwhere. For five days, the completely booked up Hamburg Fair & Exhibition Centre willbecome the most important platform for new products and trends in and for tomorrow's HoReCa world. More than 1,300 exhibi- tors from 25 countries will be showcasing their new pro- ducts and developments and providing the industry with valuable incentives for its business. The comprehensive fringeprogramme,featuringliveevents,expertandtrend forums, talks and industry competitions, will provide change and variety during your visit to the fair. In the accompanying top-level congress programme interna- tional experts will discuss the hot topics of the industry with 2,200 international participants, ensuring material for sustained discussion during and after the fair.

Leading the way with Internorga 2020: the five most im- portant days in the year for the industry's professionals whoaimto getthingsmoving.In 2020theexhibitionspa- ce at Internorga will once again be full of the latest pro- ducts, trends and innovations which will have a decisive Internorga: place to be for food service professionals impact on the future of the entire out-of-home market:

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Café Future live is a place to rest and network.

International kitchen-technology trends que platform will feature ideas and concepts which will Whetherit'ssystemcatering,restaurantorlarge-scalekit- form the market of the future. It was here that numerous chens: among the professionals the concept of efficiency businesses started their triumphal progress in the out-of- anddigitalisationplaysadominant role. Therefore,inthe home market. In 2020, twenty new market participants kitchens of the entire out-of-home market, intelligent so- willbeshowcasingtheirinnovationsandtestinghowthey lutions, promoting efficiency and savings in their ap- are received by their target group. plication andintheuseof energyandmaterials,are beco- ming ever more important. Moreover, there is an increa- Craft Spirit Lounge sets new directions sed demand for digital solutions to optimise working Hand-made products are the trend. This is something processes and applications in the work environment. At visitorswillbeabletoseeforthemselvesintheCraftSpirit Internorga, the industry's international platform, trade Lounge.In thisareaeverythingwillrevolvearoundhand- visitors willfindacomprehensive range of theselatest de- made spirits, with a local and regional connection. Here, velopments in three exhibition halls. inarelaxedatmosphere, pleasure andpassionfor alcoho- lic spirit beverages will be united and featured in a skilful Italian trade fair Bellavita at Internorga for second time way. Some 30 producers of high-quality spirits, such as Once again in 2020 an Italian breeze will be wafting gin, whisky, rum, brandy or vodka will be show- through the Hamburg exhibition halls. Bellavita, the casing their products in unique surroundings. The area leadingtradefairforItalianproductsoutsideItaly, isstop- will also provide a valuable platform for making impor- ping off at the Internorga for the second time. Both small tant business contacts and opening up new customer Italian manufactories and major market leaders will be categories. showcasingtheirhigh-qualityproductsonthespot.After stop-offsinAmsterdam,Toronto,,Chicago,Lon- Craft Arena – a wide variety of craft from all over don,MexicoCity,BangkokandMoscow,visitorsinHam- the world burg will also be able to see the qualities of these Italian The Craft Beer Arena has been one of the absolute high- products for themselves and have the possibility to ini- lights and a public attraction at Internorga for five years. tiate contacts. Hand-brewed beers are in demand both nationally and internationally and are an integral part of the out-of-ho- Newcomers Area – products of tomorrow me market. More than 30 creative brewers from all over Amajordrawingpointforvisitorsandanabsolute“must” Europe will be making their presentations, featuring 150 foralltrendscoutswillbetheNewcomersArea.Thisuni- different beers, and will be available for meetings. Also, THE SHOW: INTERNORGA 2020

on a stage experts will be providing exciting insights into Atop-class fringe programme their brewing culture. It will not only be among the national and international exhibitors that there will be plenty to see in 2020 at In- Hot again at the Grill & BBQ Court ternorga–inthevariedfringeprogramme,too, onehigh- GrillingandBBQs are highlypopularamong foodservice light will be chasing the next: providersandhoteliers,andareimportantforthecreative menu the whole year round. The latest grill equipment, Theindustry'snetworkingplatform:theInternationalFood- exciting activities and presentations, exchange of infor- service Forum mation and tastings among experts – the popular Grill & More than 2,200 experts, insiders and top decision ma- BBQCourtwillbetakingplaceforthe4th timeatInternor- kers intheindustryfrom Germanyandabroadmeeteach ga.TheoutdoorexhibitionareaandHallA2willgivevisi- year at theInternationalFoodserviceForum,to exchange tors an overview of the latest trends in the grill segment. information on future trends and topics in food services. Here visitors will find national and international provi- This information and networking platform is Europe's ders of grill technology and grill equipment, pits and biggest congress for professional foodservices and for 38 smokers, cold stores and catering facilities. years has been one of the special highlights at Internorga.

Furniture,technology and Masterclass in International Growth and Franchising Internorga is the only international trade fair for foodser- The Masterclass in International Growth and Franchi- vices and the hotel industry in Germany which offers a sing, which Internorga runs jointly with Foodservice Eu- complete market overview of current developments and a rope & Middle East, will be having its second outing in whole host of inspiration on every aspect of digital soluti- 2020. The top highlight on the first day of the fair will be ons in the hotel and foodservices industry. Visitors also the contact point for visitors with firms which aim to have an opportunity to discover unique design and furni- grow internationally. Here experts will give concrete re- shing ideas. From beds, to interior design for foodservice commendations on what to keep in mind when expan- business, lighting and table top, to ingenious holistic con- ding and explain the mechanics of franchising. Partici- cepts,twolargeexhibitionhallswillfeaturenumeroussug- pants will find which aspects are essential in a franchise gestions for hotels and restaurants, both small and large. negotiation, plus useful information on international brand protection. World-wide food trends in the Pink Cube If you want to get a quick overview of the most popular Seeking the best foodservice start-ups in the industry foodtrends world-wide,thePinkCubeForum willbethe Once again in 2020 Internorga, Leaders Club Deutsch- place for you. Here food-trend researcher Karin Tischer land and orderbird will be looking for the most creative will be presenting what can otherwise only be discovered founders of foodservice business from Germany, Austria by taking long trips by air. In a series of talks this noted and Switzerland, who aim to revolutionise the food-ser- expert, in demand across all of Europe, will be reporting vices industry with their outstanding concepts. Five At the Pink Cube th on international trends and drivers in the out-of-home visitors discover teams will be battling it out at the fair on 13 March 2020 market. the latest trends. in a live challenge, to gain the coveted title. The trade au- dience will vote on the spot for the winners.

Zapf Food Truck Village: enjoying food and drink on wheels Foodtrucksmean mobilefoodanddrink,andstreetfood ichael

©M of the finest. Directly in front of the entrance to the fair, the Food Truck Village is the first meeting point for hun- gry Internorga visitors. Food truckers will be showcasing their mobile foodservice concepts and willbeavailable to answer trade visitors’ questions in the Truckers Talk. Pul- led pork, vegan pizza, burritos – these and many other specialities have made the street food market what it is, and can be tasted in the Food Truck Village.

Café Future live Café Future live is a professional foodservices hospitality lounge and think bar. Tasting sessions of creative cuisine in a relaxed atmosphere: in collaboration with Foodser- vice Europe & Middle East, here foodservice professio- nals,bothnationalandinternational,willmeettokeepup with old contacts, find new ones, and expand their net- work. New and creative ideas will appear on the plate and in the glass, plus unusual combinations which will make

what is talked about into a genuine experience.

i 6/7 foodservice EUROPE & MIDDLE EAST 6/2019 INTERNORGA SPECIAL STATEMENTS Internorga: Always worth a visit!

Foodservice professionals and exhibitors alike look forward to their yearly trip to Hamburg. Read here what they come to Internorga for and what they take away. kea itsch ©I aulaner ©D ©P

Lars

Fa Lars Eckart, Managing Director, Faymé Brockmann,Regional Pur- Björn Tiemann, Managing Director Paulaner Franchise & Consulting chase Management Category Food, Sales & Business Development, Björ “Internorga is an event that is firmly Ikea Ditsch anchored in our annual schedule and “The Internorga fair is one of the indus- “We have been exhibiting at Internorga must not be missed under any circum- try’s innovation engines and my starting for over ten years and have always felt stances. It is one of the most important point for thinking out of the box. It’s that it is an excellent place for meeting trade fairs in our industry – and always a familiar on the one hand and yet – thank people and interacting with other mar- great place to network. That’s why we God – surprisingly different. I have been ket players. We are particularly pleased usually come with all relevant depart- a frequent visitor for over 25 years now, that the trade show is becoming more ments from to Hamburg. I first visiting as early as during my years and more international. This makes it usually come for three days, making of apprenticeship. I usually arrive on even more of a priority for us because we sure not to miss the International Food- Wednesday evenings to be there for the export to around 30 different countries. service Forum the day before the fair. It International Foodservice Forum on Internorga is the leading trade fair for is always a highlight and a great oppor- Thursday, then plan to spend Friday and the entire OOH market and probably tunity to learn new things about the Saturday on the fairground. My focus is the most important sector get-together market, the latest figures and trends and usually on the following topics: organic, of all: anyone who is anyone in this to look beyond our own horizons. On sustainability, animal welfare, vegetarian market comes to Hamburg for this the fairgrounds, we keep an eye out for and vegan. I look for inspiration and event. Here, we have the chance to new ideas and concepts, maintain innovations, but also use the opportuni- showcase our great product diversity contact with existing ones and look for ty to finalize deals that have been prepa- and, at the same time, to allow visitors to new suppliers to accompany us in our red beforehand. Since everybody comes try out our products. Apart from ap- international expansion. With our to the fair, I can easily keep several proaching new clients, we pay great Paulaner franchise system, we have appointments within a short time frame. attention to cultivating ties with existing made a huge leap forward over the last Perfect! The vital and diverse food scene customers from Germany and abroad. three years, especially in the kitchen in in Hamburg is always a great add-on.” We are always happy to listen to feed- 2019. The topic of kitchen interiors and back because quality and service are our equipment will continue to be our focus top priorities.” at Internorga in 2020.” STATEMENTS

Michael Mayer, Managing Director, always enjoy the high quality of conver- eiko Meiko Germany sation with professional visitors. We talk ©M “Our company is now 92 years old and to kitchen managers of canteens, com- we have been exhibiting at Internorga mercial kitchen dealers and foodservice for more than 60 years. It is one of consultants as well as end customers. Germany’s most famous exhibitions for They usually come with a real interest in the hospitality industry and has a special our products and look for comprehen- charm and flair that lures everyone to sive information and insights, for exam- Hamburg. It’s like a big family gathering. ple on such subjects as ‘ergonomics’ or While the trade fair reflects the current ‘cup-rinsing’. The supporting pro- mood within the industry and shows us gramme and accompanying events are where trends are going, at our stand we also always worth a visit!” ll up acher Gro utogri V rlenb ©A ©S ©E

Claudio Schmitz, Marketing Director, Babette Schmidt,Head of Communi- Thomas Notter, Head of Food & SV Group cation, Erlenbacher Beverages, Autogrill Switzerland “Spotting new products and finding “2020 will be the18th consecutive year “Internorga is always a wonderful place fresh inspiration for innovations and that Erlenbacher Backwaren will be for inspirations and offers visitors great improvement – that’s my purpose of exhibiting at Internorga. For us, it is the opportunities for experiencing how the visiting Internorga every two years. I most important German trade show for industry is approaching new trends and usually focus on the main floors where the away-from-home market – the ideal what kinds of product innovations come companies exhibit their latest products. place to showcase product innovations, of it. The fair is of a good, yet manage- Besides, I always look forward to the generate new contacts and strengthen able size and has a positive, uncom- keynote speakers at the International existing customer relationships. It’s also plicated spirit. I usually visit for two days Foodservice Forum, which usually the place where professionals and deci- and make sure not to miss the Pink provides interesting market insights. sion-makers from the foodservice sector Cube and the Newcomers Area. It’s With its wide variety of activities and meet during the year. The trade show inspiring to see how others are dealing opportunity for meeting peers and continues to develop every year, and with the same or similar challenges and suppliers, Internorga is a dynamic with more visitors coming especially ideas. In any case, Internorga provides international food fair – a ‘must do’ on from Eastern and Northern Europe, the us with new input for the ongoing my calendar. I usually make sure to audience is becoming increasingly business development process. Depen- combine my visit to Hamburg with a international. All in all, the Internorga ding on the year, the concrete effects on food trend tour of the city.” fair is of highest professional value to our developments are sometimes bigger, our business. Besides, a great opportuni- sometimes smaller. The city of Ham- ty for networking and an inherent part burg, to my mind, is next to one of our schedule is always the Interna- of Germany’s trend cities. We therefore tional Foodservice Forum.” make sure not to miss a visit to the Hamburg foodservice scene – even if not all ideas and concepts are always relevant for Switzerland.”

i 8/9 foodservice EUROPE & MIDDLE EAST 6/2019 INTERNORGA SPECIAL AWARDS The green light for great careers

Internorga is not just the leading assionate business founders are sought for the Deutscher Gastro-Gründerpreis 2020, which trade fair for the entire out-of-home translatesroughlytoGermanFoodServiceBusi- P ness Founder's Prize: Creativity, passion, inno- market, it is also a barometer of the vation are the factors which count here. The Deutscher industry. Particular attention always Gastro-Gründerpreis is a prize with a particular charis- ma. Up to latest 30th November, young founders of busi- goes to the fair's three big competi- nesses can register at www.gastro-gruenderpreis.de and showcase their ideas. This year, too, a jury of noted ex- tions, which we would like to intro- perts will select the best entrants from all submissions in duce to you here: Gastro-Gründer- accordance with the criteria of innovation, profitability and founder's personality. Along with the honour and preis, Next Chef Award,Zukunfts- reputation of the award, the five winners will receive preis. noteworthy prizes with a total value of over €10,000 each. Next,thefivewinnerswillpresenttheirconcepttothetrade public at Internorga in the course of a live pitch. Now it is down to the nitty-gritty: finally the audience will choose the main winner who, along with the prizes already gained, will receive in addition a financial boost of €10,000. As an additional attraction, 40 hours of consul- tancy, worth€5,000, willbeprovided by the Leaders Club Deutschland, so the winner can develop their concept. MORE “Über den Tellerrand Café” from Munich won last year’s title. Co-founder Jasmin Seipp won over the audience at the competition as she explained her concept of making foodintoasocial-integrationproject.Thecafé,openedin THAN JUST 2018, regards itself as a social enterprise and meeting point,atwhichpeople–bothrefugeesandnon-refugees– cook together and guests and staff learn from each other. In this process she demonstrates great personal commit- ATROPHY ment for, jointly with Julia Harig, she runs the café on a voluntary basis. “Winning the prize was one of the out- standing milestones for us in our first year of existence”, Deutscher Gastro-Gründerpreis: „Über den Tellerrand Café“ are the winners 2018. explains Julia Harig. “The realisation which we gained ck fromit,thatasasocialenterpriseinthefoodservicesector Maa s we can keep up with other foodservice providers, is be- Nicola

/ yond price for us.”

Congress The Deutscher Gastro-Gründerpreis is organised by Inter- und norga, the leading trade fair for the whole out-of-home

Messe market, the Leaders Club Deutschland, the Network for g People and Businesses Inspired by Food Services, and ambur Orderbird.Presentedbyfoodservice.Withmorethan400 ©H competitorsannually, thecompetitionisthebiggestnew- comer competition for founders of foodservice business- es from Germany, Austria and Switzerland. AWARDS NEXT CHEF 2020: COOKING UP THE COMPETITION

or the fifth time Internorga, jointly with the well-

Perrey known chef Johann Lafer, is looking for the best ch lri and most creative newcomer chef from Germany, ©U FAustria and Switzerland. The winner (male or fe- male) will happily bear the prestigious title “Next Chef 2020”.Thesearchisonforrecentlyrecruitedchefsofupto the age of 26 who can show they have completed their culinary training. From all submissions, which must be adjudged by 31st December 2019, a jurywill choose the18 most promising candidates.

Well-knownfiguresfrom theindustry, intheshapeof chefs Thomas Martin, Jonas Straube (winner of the competi- tion in 2016), Stefan Wilke, Marco Müller, Karlheinz Hauser and Christoph Rüffer, Ralf Kroschel and Rupert Kien, will form the jury for this year's competition. From Saturday14th to Monday16th March 2020, three live challengeswillhehelddirectlyatInternorgainHamburg. On each of the three days of the fair six participants will face each other in professionally equippedkitchens. Each using the identical ingredients, they must conjure up a maindishwithin60minutes.Thethreecompetitionswill produce winners for the day, who must then face each other again in the final on Monday.

Last year an exciting final saw Kevin Gedike, then 23 years old,souschefinHoppe'sRestaurant inHamburg,beat his competitors. “The competition was very severe. In the hourwhichremainedfor meto prepare thefood,Ididmy bestandamincrediblyhappythatIwonthejuryoverwith my creation. The title shows only that I am on the right path”, he says following his victory last year.

The competition is aimed specifically at encouraging the professionofchefandwascreatedin2016.Sincethat time it has enjoyed great popularity. No less than 72 young chefs have faced each other over the last four years and have cooked live at the fair to win the competition. Along withKevin Gedike, it alsogave a liftto the careers of Mar- ianus von Hörsten (winner in 2018), Maximilian Schultz (winner in 2017) and Jonas Straube (winner in 2016). How entry to the competition works: Fill in the applica- The Next Chef Award at the Internorga is tion format www.internorga.com,sendit offandkeepyour highly anticipated. fingers crossed!

i 10/11 foodservice EUROPE & MIDDLE EAST 6/2019 INTERNORGA SPECIAL TRENDSETTER WANTED! ck Maa s Nicola / Congress und Messe g ambur ©H

heInternorgaZukunftspreis(FutureAward)isone Internorga Zukunfts- byefficiencyandeconomiesinoperationandintheuseof of the most important national and international preis winners 2019: energy and materials. This category also includes digital honoursinthefoodserviceandhospitalitymarket, Shaping the future solutions that optimise working processes and applica- with great ideas and T and is presented in three categories. Companies tions, and provide new stimuli. achievements with a forward-looking policy, and sustainable manage- ment and production can submit their entries from now Thefivejudgesof theInternorga Future Award are leading until15th January 2020. representativesof industry, thescientificcommunityand civil society. They are headed by Dr. J. Daniel Dahm, a The Zukunftspreis will be presented for the tenth time on leadinginternationalexperton sustainability.Besideshis 12th March2020.Thekeycriteriaarethetrailblazingspirit engagement as a Senior Advisor for the World Future and trend setting achievements of the respective compa- Council, he is also, among other things, a member of the nies for the whole of the industry – they are taking bold German Association Club of Rome and of the Federation new approaches, opening up perspectives, and putting of German Scientists VDW. forward sustainable solutions. Three companies can win the prestigious prizes in each of the categories. The The other judges are Hanni Rützler, one of the leading “Company – Gastronomy & Hotel Sector” category is trend researchers in the food sector and author of the opentocompaniesnominatingthemselvesornominated yearly Food Report; Carl-Otto Gensch, an expert on sus- by others. Non-exhibitors are likewise eligible. Entries tainabilityresearchfortechnologiesandcorporatestrate- come from the hotel sector, food service and catering, in- gies at the Eco Institute Freiburg; Rainer Roehl, an expert cluding from non-exhibitors. They can score with entre- on bio-certification of canteen kitchens and restaurants preneurial action, sustainable management, or by setting and head of the consulting company a’verdis; and Bernd tomorrow’s trends. Aufderheide, President and CEO of Hamburg Messe und Congress GmbH. The two other categories are open exclusively to exhibitors at Internorga 2020. The “Product – Food & Drink” cate- Last year the Zukunftspreis was won by Bonduelle gory honours an innovative product characterised by Deutschland with its ‘Pépites’ in the categoryof “Product healthy and biologically valuable raw materials, high – Food & Drink”. In the category of “Product – Technol- quality in processing and flavour, or fair production con- ogy & Equipment” the prize went to the WMF Group for ditions and recycling. The “Product – Technology & its digital platform WMF Connect, which pro- Equipment” category honours smart solutions for the vides a central management for coffee business and en- foodserviceandhospitalitymarketthat are characterised sures optimum capacity use of systems. INTERNATIONAL FOODSERVICE FORUM Brain fuel for 2020 Fedra homas ©T

The International Foodservice Forum in Hamburg attracts more the 2,000 participants year on year.

The 39th International Foodservice pared top managers, experts and pioneering thinkers have occupied the stage. Every year the programme pro- Forum on 12th March 2020 will kick off mises fuel, food for thought and discussion material for practical use. Internorga with many exciting speakers The event, a get-together of more than 2,000 represen- and hot topics. tatives of the industry, is simultaneously the most impor- tant Europeannetworkingplatformoftheyear.Thelistof participants runs from newcomers to leaders of many years' standing from all categories and areas of profes- xygen for the future – professional foodser- sional foodservice. In addition, following its successful vicestomorrow:consumertrends.Factorsin premierelastyear,aMasterclassforInternationalGrowth success. Market opportunities – this is the and Franchising will also be held in 2020. Speakers at this Oworking title of the 39th International Food- four-hour workshop on the morning of 13th March 2020 serviceForumonthedaybeforetheInternorga.Thefixed will bethe expansion experts Mario C. Bauer and Babette event in the industry's appointment book falls on 12th Marzhäuser-Wood. March 2020. Once again in the coming year, more than After three years in exile, due to modernisation work on 2,000 participants are expected from the industry. the Congress Center Hamburg (CCH), in 2020 the In- The coming year will also mark the 39th time that the In- ternational Foodservice Forum will be returning there. ternational Foodservice Forum has been held – almost Until 2021 – which is when things are scheduled to conti- four decades in which the congress in Hamburg has been nue at the familiar location inside the Congress Centre – the platform for the exchange of information about the the venue will be in Hall H of the CCH. This hall has a latest challenges and hot topics in the industry. For this seating capacity for 2,200 participants and is directly ad- purpose,since1982carefullyselectedandexcellentlypre- jacent to the Congress Building.

i 12/13 foodservice EUROPE & MIDDLE EAST 6/2019 INTERNORGA SPECIAL OHG Chefs th ig 39 International Foodservice Forum Markt ©B arls

©K Date12 March 2020 Venue Congress Center Hamburg, (CCH), Hall H Key speakers Digitalisation expert Ibrahim Evsan, John Eckbert (Five Guys) and Gamze Cizreli (Big Chefs) Congress languages German and English (simultaneous translation) Entrance fee Early bookers (until 23 February): €585 + VAT (1st + 2nd person) Late bookers (until 24 February): Gamze Cizreli Robert Dahl €605 + VAT (1st + 2nd person) Groups (3rd person or more from one company) ship Fedra €315/€325 + VAT

Leader Students € 325 homas cted ©T Masterclass Package

onne (Attendance at Foodservice and Masterclass) € 790 ©C The attendance fee comprises online access to t he presentation documents, food and drink in the breaks, Internorga 2-day ticket and catalogue. Booking www.internorga.com/foodservice

Evsan Ibrahim John Eckbert

After the welcome speech by the organiser Gretel Weiss foodservice company. Featuring signature dishes from (publisher of foodservice and foodservice Europe & Levant cuisine and a unique living-room design, the con- Middle East) and Bernd Aufderheide (President and CEO cept has made its way from Ankara into the Arab world, of Messe Hamburg) the congress will start as usual with and now even to Germany. the excitedly awaited industry analysis: Gretel Weiss will RobertDahl,ontheotherhand,representsan unusualEast present theTop100LeagueTableassembledexclusively by German success story:this entrepreneur from the former foodservice, showing the foodservice players in the Ger- GDR has created a leisure-park concept with a rural in- man market with the strongest sales revenues. Not, of spiration, covering every aspect of the key product – course, without identifying trends and drivers of the latest strawberries. Karl's leisure-experience villages (Karls Er- developments and bringing new potential to light. lebnis-Dörfer) invite families to experience the fine food The current hot topic is unquestionably the digitisation of and drink of country life. all areas of life and work. Keynote speaker Ibrahim Evsan John Eckbert,European head of Five Guys,will speak about will look into the digitised future of the industry and will the roll-out of the US better-burger formula in this coun- provide the participants with the tools for ongoing trans- try, the USPs of the brand and learnings beyond the home formation. At the same time this serial entrepreneur market. knows how to instill his listeners with enthusiasm for the People and the way to find their strengths will be the sub- challenges ahead. ject taken by management expert and coach Boris Grundl. JörgGerbig, COO ofTakeaway.com,willreportdirectly from His aim? "To help people to become the best they can." the game-changer industry, delivery., and about the 2020 will not lack an on-stage panel discussion: young hyper-dynamism in the value-addition network. entrepreneurs will talk about the factors in their success At the39th FoodserviceForumthespotlight willalsobeon and about the challenges they have faced. Further details three case studies: Gamze Cizreli, founder and head of the and speakers will be announced in the weeks before the

Big Chefs brand, will talk about the DNA of this Turkish event. GASTRO HOTSPOT Where to eat out?

The city is full of brillant restaurants – we show you where you should pop in. Bao ao Renner rewdog ©B ©B olker ©V

KLINKER BREWDOG BAO BAO Breaking the monogamy of the plate Burgers and Beer Vegan in Vietnamese According to the cliché, the only thing Punk from the bottle? You can find this At the heart of the trendy area, in a small that Germans share in restaurants is the now at BrewDog in the 'Kiez', Ham- side street connecting the Kellinghusen bill, and they don’t like to share their burg’s nightlife district. It tastes par- and Eppendorf roads, can be found one food. What’s more, with local cuisine ticularly good there together with a of the last genuine pubs: the 'Schramme they are accustomed to generous porti- proper burger. The Scottish craft beer 10. The diverse clientele switches over ons only, which they bring to their lips at giant BrewDog was established in the comfortably to its new neighbour: in a proper distance from their neighbours’ Dancing Towers in the summer of 2019. Bao Bao, teenage couples on group plates, holding their cutlery correctly. A mega pub with room for 300 custo- dates, families, students, and takeaway This is not what Marianus von Hörsten mers in the industrial look that is typical customers in jogging bottoms assemble believes in. Together with his friend of BrewDog bars – it’s supposed to look under a large dark awning with colour- Aaron Hasenpusch he opened the rough, but it’s actually rather chic for the ful lanterns. Everything is vegan in this Klinker restaurant this year in Schlan- Kiez. The makers of BrewDog, Martin Vietnamese street restaurant, but no one kreye, next to the Holi cinema. In close Dickie and James Watt, describe them- has to miss out on duck, chicken, beef or co-operation with organic farms in the selves as beer punks and said that they . You can share their animal-free region they serve a variety of German would make St. Pauli into a “punk state” alternatives as finger food in tapas dishes in different portion sizes. Who with their new business. BrewDog may , enjoy curry and pho on your eats what, whether they order some once have been a bar for beer anarchists, own, or order the set menu. For €18.90 a more, or whether someone eats a dish all but it has now become a business worth head, guests can eat spicy wantang soup, by themself becomes clear during the millions. The Hamburg branch is the summer rolls, fantastic spring rolls, and course of the meal. This means that brand’s 89th bar worldwide. But it doesn’t juicy mango salad. Floating in the curry diners can slow down, take pleasure in really matter what their creation is main course, there are deceptively tasting and have a break from eating, called. The important thing is what it authentic-looking vegan king prawns with the best suggestions from can do, and that’s quite a lot: 24 craft made from yam root, which pass the test restaurant manager Claudia Steinbauer. beers are fresh on tap here. A par- in terms of taste and consistency. She caters for all requests – in a casual ticularly good feature is that everyone is Schrammsweg 10 (Eppendorf), and relaxed way, like the cool waitresses given good advice, and those who can’t instagram.com/ baobao.hamburg in Fatih Akin films, she crouches down decide are allowed to take a sip. The by the tables at eye level to serve guests burgers, made from organic mince, are from the Eimsbüttel, Eppendorf and served in homemade buns with chorizo neighbourhoods. For two and blood pudding or cheddar and people she serves, for example, gnocchi . The vegetarian versions are just with chanterelle mushrooms, along with as exciting. Seitan (vegan meat sub- a portion of duck, sweetcorn, marjoram stitute), avocado and coriander, buffalo and peanuts. cauliflower or a 'Beyond Meat' patty .. Schlankreye 73 (), 1 (St. Pauli), brewdog.com restaurant-klinker.de

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©Rene Flindt HOTELS Where to stay in the city?

SIDE Hotel Cap San Diego Wedina, you will be livingin the vibrant Stay overnight in the SIDE Hotel and Down to the cabin! Of course it’s not a city district of St. Georg with loads of you will have the city directly at your small one: the roomy cabins on the Cap bars and restaurants. The Kunsthalle, door. Also, the [m]eatery, one of Ham- San Diego have been lovingly restored the Deichtorhallen and the Schauspiel- burg's most popular restaurants, is in the and are derived from the original de- haus are close by, as is the Central Rail- very building. sign, but today they have a bath with way Station. Urban design predominates The Hamburg SIDE Hotel is situated in toilette, satellite TV and a minibar. The in the hotel and there is a large contem- the middle of the city, near the State biggest ready-to-sail museum freighter porary library. There is an allergy- Opera and the Inner . From here in the world has a whole host of fans: 120 sufferers service of their own, com- guests can reach many famous sights on honorary helpers do everything they can prising special bed linen and a lactose- foot. It is just a few minutes to City Hall to keep it in good shape. and gluten-free breakfast range. and the Mönckebergstrasse. For further Überseebrücke (Neustadt), Gurlittstr. 23 (St. Georg), expeditions there are a number of capsandiego.de hotelwedina.de underground stations and bus lines in the vicinity. In its interior the SIDE Fraser Suites Hamburg Pierdrei emphasises purism. A highlight is the 28 Here guests spend the night where once In the Pierdrei guests have the historical metre high atrium which, through the the taxmen collected taxes, right on the Speicherstadt at their very door. At the changing pulse of its lighting, creates an Rödingsmarkt in Hamburg. hotel visitors can enjoy concerts or experience of space of a quite special The Hamburg Fraser Suites Hotel, comedy on the Hafenbühne, or just kind. The SIDE has 178 rooms, inclu- opened in 2019, is situated in a striking spend a night in the latest cult address – ding ten suites. Two of them are barrier- and historic brick building. Now people a camper van: on the roof there are free accessible. If you are looking for a stay where once Hamburg's Head Tax several brightly-coloured camper vans, panorama, you should visit the eighth Office was located, in the former offices ready for spending the night under the floor. There you will find the Sky of the tax authority. The listed building, city sky. But if you would rather sleep Lounge, with adjacent roof terrace. built in1907, occupies a central site. under a proper roof, you can choose The [m]eatery Restaurant, belonging to With its Art Deco elements, the design from 212 rooms in five categories. Also, the hotel, is one of the best venues in of the building is reminiscent of the the Pierdrei is a tiny paradise for chil- Hamburg if you are looking for meat. 1920s. The Hamburg Fraser Suites has dren: there is a parent-free zone, in the The menu features steaks, burgers and 154 luxurious rooms, studios and suites. shape of the Racker Room. This 200 sq the widest variety of tartare dishes. The Many of them have their own kitchen- m room with table-football, PlayStation Botanist Bar has just been redesigned. ette. There are conference rooms, a and climbing wall is taboo to mummies Guests at the SIDE will find relaxation in fitness studio with sauna, and a res- and daddies. The Pierdrei is situated the 450 sq m wellness and fitness area, taurant called The Dining Room, where directly adjacent to the Speicherstadt, with treatment rooms, a pool, sauna and British chef Daniel Thompson is in full of historical listed buildings. Just as steam bath. charge. He emphasises the food-pairing near are the Maritime Museum, the Drehbahn 49 (Neustadt), trend of cocktails and dishes. Miniature Wonderland, the Mu- side-hamburg.de Rödingsmarkt 2 (Altstadt), seum and the Elbe Philharmonic Hall. hamburg.frasershospitality.com Plenty of famous sights in the city centre and harbour can be reached on foot. Hotel Wedina Between the Zollkanal and the Nikolai- Wedina

otel The Hotel Wedina is devoted to li- fleet there is a whole host of restaurants,

©H terature; there are even readings in the bars and pubs. In addition, the popular very building itself, which is situated in Oberhafenquartier is not far. There are the St. Georg district. underground stations in Hafen City and The authors Margriet de Moor, Henning on the Rödingsmarkt, from which Mankell and Martin Walser – among further famous sights in the city area can others – all have spent the night at the be reached. In its “kitchens” Restaurant Hotel Wedina and left something to the Pierdrei features an international remember them by. Since1999, thanks food-service concept. “A round the to a partnership with the Hamburg world in 80 cookpots”, is its motto. Also, House of Literature, the hotel has been directly adjacent is the Astor Film the home in Hamburg for authors and Lounge, an entirely superior sort of presenters. In the Wedina there are 54 cinema. individually furnished rooms in four Am Sandtorkai 46 (HafenCity), Hotel Wedina colourful buildings. If you stay at the pierdrei-hotel.de

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