13-17 March 2020 It’s Internorga time! The leading trade show for foodservice and hospitality 16-Page com SPECIAL dobe. stock.a - ll83 owe ©p 38/ foodservice EUROPE & MIDDLE EAST 6/2019 WELCOME Hamburg at its best Dear Reader, Hamburg is not only the gateway to such as craft spirit, which will en- the world, but also to a wide variety hance your business. For tomor- Zapf of food services and hotels which row's success starts today with a Michael you will fail to find elsewhere. 14.5 look ahead to the future. We cor- / million overnight stays were regis- dially invite you to travel this road tered in Hamburg in 2018 – a record with us. Congress und figure. And ten new hotel openings Messe are planned for 2020 alone. Also, In practical terms, the Fair & Exhi- g when it comes to cuisine, we are way bition Centre is located in the very ambur ahead. Hamburg is said to be the heart of the city, and so you can ©H capital of innovative foodservice combine your visit to Internorga concepts, and that is something you quite simply with a tour of discovery can feel and see. Restaurants of through Hamburg. various hues open, inspire and Whether it's the Elbe Philharmonic, conquer the market. the Speicherstadt, the vibrant port Would you like to discover the and harbour, or the Hafencity – trends of tomorrow today? You can there are countless highlights fea- do that at Internorga 2020. For the turing culture, art and fun. Experi- 94th time, market leaders, newcom- ence the unique atmosphere of the ers and experts from the HoReCa Fair & Exhibition Centre and our industry will be coming together at magnificent city. Claudia Johannsen, Hamburg Messe und the industry's most important in- Congress ternational sector meeting of the Off to Hamburg, we are looking year. In our exhibition halls, among forward to seeing you! CONTENTS a unique mix of over 1,300 interna- tional exhibitors, for five days you Yours sincerely, 4 THE SHOW 13-17 March 2020: It’s Inter- will get to know impressive new Claudia Johannsen norga time! Welcome to the leading products, visionary concepts and Business Unit Director, Hamburg HoReCa exhibition in Europe “specials”, featuring trend topics, Messe und Congress GmbH 7 STATEMENTS Good reasons to come to Hamburg: Comments from exhibitors and foodservice professionals 9 AWARDS The fair’s three big competitions: Gastro-Gründer- preis, Next Chef Award, Zukunftspreis IMPRINT A Special produced for the 94th edition of Internorga,Europe’s 12 FORUM The power day of the industry: number one HoReCa show, from 13th-17th March 2020, by Invitation to the International Food- foodservice Europe & Middle East in partnership with Hamburg service Forum Messe und Congress GmbH. Published by Deutscher Fachverlag GmbH, Mainzer Landstr. 251, 14 WHERE TO EAT OUT Selected restaurants 60326 Frankfurt, Germany Contact Hamburg +40 3569-2431, [email protected], 16 WHERE TO STAY Selected lodgings www.internorga.com Frankfurt +49 69 7595-1512, [email protected], www.food-service.de, www.food-service-europe.com, www.dfv.de Editor-in-Chief Boris Tomic Editors Katrin Wißmann,Christian Preußer, Charlotte Holzhäuser Photographs Hamburg Messe, Layout Ina Wudtke THE SHOW: INTERNORGA 2020 A finger on the pulse of the times for foodservices Zapf This is where the who's who of the ichael industry meets: every year in March in ©M Hamburg, always new, always innova- tive, always inspiring. This objective has made Internorga into what it is today: a hotbed of new trends and the most important international trade venue for the whole out-of- home market. rom13th to17th March2020thisleadinginterna- tional trade fair will be opening its doors to 95,000 trade visitors from Germany and else- Fwhere. For five days, the completely booked up Hamburg Fair & Exhibition Centre willbecome the most important platform for new products and trends in and for tomorrow's HoReCa world. More than 1,300 exhibi- tors from 25 countries will be showcasing their new pro- ducts and developments and providing the industry with valuable incentives for its business. The comprehensive fringeprogramme,featuringliveevents,expertandtrend forums, talks and industry competitions, will provide change and variety during your visit to the fair. In the accompanying top-level congress programme interna- tional experts will discuss the hot topics of the industry with 2,200 international participants, ensuring material for sustained discussion during and after the fair. Leading the way with Internorga 2020: the five most im- portant days in the year for the industry's professionals whoaimto getthingsmoving.In 2020theexhibitionspa- ce at Internorga will once again be full of the latest pro- ducts, trends and innovations which will have a decisive Internorga: place to be for food service professionals impact on the future of the entire out-of-home market: i 4/5 foodservice EUROPE & MIDDLE EAST 6/2019 INTERNORGA SPECIAL r hause Neu n atri ©K Café Future live is a place to rest and network. International kitchen-technology trends que platform will feature ideas and concepts which will Whetherit'ssystemcatering,restaurantorlarge-scalekit- form the market of the future. It was here that numerous chens: among the professionals the concept of efficiency businesses started their triumphal progress in the out-of- anddigitalisationplaysadominant role. Therefore,inthe home market. In 2020, twenty new market participants kitchens of the entire out-of-home market, intelligent so- willbeshowcasingtheirinnovationsandtestinghowthey lutions, promoting efficiency and savings in their ap- are received by their target group. plication andintheuseof energyandmaterials,are beco- ming ever more important. Moreover, there is an increa- Craft Spirit Lounge sets new directions sed demand for digital solutions to optimise working Hand-made products are the trend. This is something processes and applications in the work environment. At visitorswillbeabletoseeforthemselvesintheCraftSpirit Internorga, the industry's international platform, trade Lounge.In thisareaeverythingwillrevolvearoundhand- visitors willfindacomprehensive range of theselatest de- made spirits, with a local and regional connection. Here, velopments in three exhibition halls. inarelaxedatmosphere, pleasure andpassionfor alcoho- lic spirit beverages will be united and featured in a skilful Italian trade fair Bellavita at Internorga for second time way. Some 30 producers of high-quality spirits, such as Once again in 2020 an Italian breeze will be wafting gin, whisky, rum, fruit brandy or vodka will be show- through the Hamburg exhibition halls. Bellavita, the casing their products in unique surroundings. The area leadingtradefairforItalianproductsoutsideItaly, isstop- will also provide a valuable platform for making impor- ping off at the Internorga for the second time. Both small tant business contacts and opening up new customer Italian manufactories and major market leaders will be categories. showcasingtheirhigh-qualityproductsonthespot.After stop-offsinAmsterdam,Toronto,Warsaw,Chicago,Lon- Craft Beer Arena – a wide variety of craft beers from all over don,MexicoCity,BangkokandMoscow,visitorsinHam- the world burg will also be able to see the qualities of these Italian The Craft Beer Arena has been one of the absolute high- products for themselves and have the possibility to ini- lights and a public attraction at Internorga for five years. tiate contacts. Hand-brewed beers are in demand both nationally and internationally and are an integral part of the out-of-ho- Newcomers Area – products of tomorrow me market. More than 30 creative brewers from all over Amajordrawingpointforvisitorsandanabsolute“must” Europe will be making their presentations, featuring 150 foralltrendscoutswillbetheNewcomersArea.Thisuni- different beers, and will be available for meetings. Also, THE SHOW: INTERNORGA 2020 on a stage experts will be providing exciting insights into Atop-class fringe programme their brewing culture. It will not only be among the national and international exhibitors that there will be plenty to see in 2020 at In- Hot again at the Grill & BBQ Court ternorga–inthevariedfringeprogramme,too, onehigh- GrillingandBBQs are highlypopularamong foodservice light will be chasing the next: providersandhoteliers,andareimportantforthecreative menu the whole year round. The latest grill equipment, Theindustry'snetworkingplatform:theInternationalFood- exciting activities and presentations, exchange of infor- service Forum mation and tastings among experts – the popular Grill & More than 2,200 experts, insiders and top decision ma- BBQCourtwillbetakingplaceforthe4th timeatInternor- kers intheindustryfrom Germanyandabroadmeeteach ga.TheoutdoorexhibitionareaandHallA2willgivevisi- year at theInternationalFoodserviceForum,to exchange tors an overview of the latest trends in the grill segment. information on future trends and topics in food services. Here visitors will find national and international provi- This information and networking platform is Europe's ders of grill technology and grill equipment, pits and biggest congress for professional foodservices and for 38 smokers, cold stores and catering facilities. years has been one of the special highlights at Internorga. Furniture,technology and tableware Masterclass in International Growth and Franchising Internorga is the only international trade fair for foodser- The Masterclass in International Growth and Franchi- vices and the hotel industry in Germany which offers a sing, which Internorga runs jointly with Foodservice