T-Mobilitat Project Montserrat Palasí President, Societat Catalana per la Mobilitat

1 What is T-Mobilitat? T-Mobilitat, the new transportation card of , will help you in your daily commute

o It’s a project for the implementation of a new technological, What is T- Mobilitat? management system for public transport in and Catalonia based on contactless technology.

What T- o New Customer and Operator centric visions Mobilitat provides o Barcelona, at the forefront of SMART CITIES and SMART MOBILITY technology

2 Objectives of T-Mobilitat? Simplify transportation in Barcelona and Catalonia for 5.6 M people in 253 municipalities, generating + 900 M trips a year

T-Mobilitat goals in Barcelona’s public transport service

 Economically sustainable and generating a reduction in  A SINGLE CARD FOR THE subsidies required from public authorities WHOLE OF CATALONIA

 Modernise public transport and make it more convenient  ACCESS TO ALL PUBLIC  Apply a fare model to the whole of Catalonia TRANSPORT  Convert public transport users into customers  DISCOUNTS FOR USE: THE  Increase the usage of the public transport system MORE YOU USE IT, THE LESS THE JOURNEY  Gain share in the short trips market COSTS  Be the project that impulses Smart Cities  TAILORED TO EACH  Improve the planning and management of the public transport INDIVIDUAL’S REAL NEEDS network, by generating accurate information on the use of the different services.

3 Partnering as a strategy for success SOC Mobilitat: The Union of four leading partners in innovation and technology

. Leader in retail and electronic banking. Largest card issuer in , with the most extense ATM network.

. Intelligent technology for transport management and broad experience in ticketing and access controls.

. Public transport operator, experience in integrated fare systems and development of technologies applied to transport.

. Application of different Payment method technologies and implementation of information management systems.

Their combined capabilities will provide the T- MOBILITAT project with the most advanced transportation technology, experience in the operation of public transportation, and the mass deployment and maintenance of all installed equipment, as well as a solid financial base.

4 Customer-oriented The new technological solution will enable the ATM authority to implement a new relationship model with customers

Personal assistance  Customer service channels orientation Ticketing Other machines  Issue and approved commercialisation of channels cards ATMs

 Management of Stations customer information by the Authority Web Page Retail  General transport shops / information stalls APPs Customer office  Real-time passenger information Online channels

5 Using Big Data Capable of processing all the customer data in order to better adapt the offering to the customer needs

1 Customer knowledge Attracting new Increase customers customer frequency

Communi- Customer cation Relationship manage Segmenta- -ment Management tion 3 Improved Customer experience Electronic Payment 2 Geolocation options Service information in real time

6 Provide new payment alternatives T-Mobilitat’s aim is to incorporate contactless card payment tickets into Barcelona’s public transport service

Non- . Product open to all citizens Financial product . Transport contactless card

. Product for CaixaBank clients Financial . Integration of the transport emulation on a product CaixaBank payment product (credit, debit or prepaid)

7 A Hi-Technological solution The implementation of the new T-Mobilitat card will bring the most advanced technology to transportation in Catalonia 14,000 TIUs The main objectives sought by the technological solution: Scope of supply o Incorporation of contactless technology into ticket sales & validation, o Equipment at 3,000 access control with a specialised transport app in the 74 regional operators. points o Introduction of a single transport card, the T-Mobilitat, for all transport o 1,450 machines for transport pass modes integrated into the system sales and top ups. o Equipment for 2,950 buses o Implementation, maintenance and operation of all the new o Equipment for 50 trams equipment and systems, both for the operators providing the service and for the central IT systems of the Authority o Equipment in 170 turnstiles.

o Central and transversal info management and Clearing House of sales and validations Aspects of supply

o Introduction of new commercialisation channels o 3,000 driver consoles, o 5,500 on-board validating machines o Introduction of a new Customer Care Centre o 3,200 information terminals. o Incorporation of a new Transport Information Management Centre o 200 standalone validation points

o Transport information in real-time

8 Using the most innovative developments T-Mobilitat vision is to be a worldwide reference keeping its developments up with the latest technology trends

. New App with all transport services:

- Find Routes - Information on Status of Service - Personalised Transport Infrastructure

. Contactless technology

. NFC payment solution implemented in 2 models:

- NFC CE Model (Card Emulation): Using telco SIM- cards as secure element - NFC HCE Model (Host Card Emulation): Using the device memory as a secure element

. Developing a wide social network map in terms of content, engagement and diffusion

. Wearable applications as the future vision of the public transport

9 Scalability

Barcelona, at the forefront of smart mobility technology

o T-MOBILITAT is a flagship project which has been conceived as a partnership between the public and private sectors, and will place Barcelona at the forefront of smart technology for urban and interurban transportation, establishing it as a city of reference in the field of Smart Cities

o Extension of the model throughout Catalonia: Integration of others resources associated with mobility such as:

 Street-level and underground carparks

 Motorways and highways

 etc

The ambition is to export this innovative model to other regions in Spain and abroad

10 Thank you

11