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T-Mobilitat Project Montserrat Palasí President, Societat Catalana Per La Mobilitat

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T-Mobilitat Project Montserrat Palasí President, Societat Catalana Per La Mobilitat T-Mobilitat Project Montserrat Palasí President, Societat Catalana per la Mobilitat 1 What is T-Mobilitat? T-Mobilitat, the new transportation card of Catalonia, will help you in your daily commute o It’s a project for the implementation of a new technological, What is T- Mobilitat? management system for public transport in Barcelona and Catalonia based on contactless technology. What T- o New Customer and Operator centric visions Mobilitat provides o Barcelona, at the forefront of SMART CITIES and SMART MOBILITY technology 2 Objectives of T-Mobilitat? Simplify transportation in Barcelona and Catalonia for 5.6 M people in 253 municipalities, generating + 900 M trips a year T-Mobilitat goals in Barcelona’s public transport service Economically sustainable and generating a reduction in A SINGLE CARD FOR THE subsidies required from public authorities WHOLE OF CATALONIA Modernise public transport and make it more convenient ACCESS TO ALL PUBLIC Apply a fare model to the whole of Catalonia TRANSPORT Convert public transport users into customers DISCOUNTS FOR USE: THE Increase the usage of the public transport system MORE YOU USE IT, THE LESS THE JOURNEY Gain share in the short trips market COSTS Be the project that impulses Smart Cities TAILORED TO EACH Improve the planning and management of the public transport INDIVIDUAL’S REAL NEEDS network, by generating accurate information on the use of the different services. 3 Partnering as a strategy for success SOC Mobilitat: The Union of four leading partners in innovation and technology . Leader in retail and electronic banking. Largest card issuer in Spain, with the most extense ATM network. Intelligent technology for transport management and broad experience in ticketing and access controls. Public transport operator, experience in integrated fare systems and development of technologies applied to transport. Application of different Payment method technologies and implementation of information management systems. Their combined capabilities will provide the T- MOBILITAT project with the most advanced transportation technology, experience in the operation of public transportation, and the mass deployment and maintenance of all installed equipment, as well as a solid financial base. 4 Customer-oriented The new technological solution will enable the ATM authority to implement a new relationship model with customers Personal assistance Customer service channels orientation Ticketing Other machines Issue and approved commercialisation of channels cards ATMs Management of Stations customer information by the Authority Web Page Retail General transport shops / information stalls APPs Customer office Real-time passenger information Online channels 5 Using Big Data Capable of processing all the customer data in order to better adapt the offering to the customer needs 1 Customer knowledge Attracting new Increase customers customer frequency Communi- Customer cation Relationship manage Segmenta- -ment Management tion 3 Improved Customer experience Electronic Payment 2 Geolocation options Service information in real time 6 Provide new payment alternatives T-Mobilitat’s aim is to incorporate contactless card payment tickets into Barcelona’s public transport service Non- . Product open to all citizens Financial product . Transport contactless card . Product for CaixaBank clients Financial . Integration of the transport emulation on a product CaixaBank payment product (credit, debit or prepaid) 7 A Hi-Technological solution The implementation of the new T-Mobilitat card will bring the most advanced technology to transportation in Catalonia 14,000 TIUs The main objectives sought by the technological solution: Scope of supply o Incorporation of contactless technology into ticket sales & validation, o Equipment at 3,000 access control with a specialised transport app in the 74 regional operators. points o Introduction of a single transport card, the T-Mobilitat, for all transport o 1,450 machines for transport pass modes integrated into the system sales and top ups. o Equipment for 2,950 buses o Implementation, maintenance and operation of all the new o Equipment for 50 trams equipment and systems, both for the operators providing the service and for the central IT systems of the Authority o Equipment in 170 turnstiles. o Central and transversal info management and Clearing House of sales and validations Aspects of supply o Introduction of new commercialisation channels o 3,000 driver consoles, o 5,500 on-board validating machines o Introduction of a new Customer Care Centre o 3,200 information terminals. o Incorporation of a new Transport Information Management Centre o 200 standalone validation points o Transport information in real-time 8 Using the most innovative developments T-Mobilitat vision is to be a worldwide reference keeping its developments up with the latest technology trends . New App with all transport services: - Find Routes - Information on Status of Service - Personalised Transport Infrastructure . Contactless technology . NFC payment solution implemented in 2 models: - NFC CE Model (Card Emulation): Using telco SIM- cards as secure element - NFC HCE Model (Host Card Emulation): Using the device memory as a secure element . Developing a wide social network map in terms of content, engagement and diffusion . Wearable applications as the future vision of the public transport 9 Scalability Barcelona, at the forefront of smart mobility technology o T-MOBILITAT is a flagship project which has been conceived as a partnership between the public and private sectors, and will place Barcelona at the forefront of smart technology for urban and interurban transportation, establishing it as a city of reference in the field of Smart Cities o Extension of the model throughout Catalonia: Integration of others resources associated with mobility such as: Bicing Street-level and underground carparks Motorways and highways etc The ambition is to export this innovative model to other regions in Spain and abroad 10 Thank you 11.
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