SHOWBOX @ CANNES Judy AHN Head of Int’L Business [email protected] Luna H.Y

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SHOWBOX @ CANNES Judy AHN Head of Int’L Business Judy@Showbox.Co.Kr Luna H.Y

CONTACT IN CANNES Stand Lerins M5 SHOWBOX @ CANNES Judy AHN Head of Int’l Business [email protected] Luna H.Y. KIM SVP of Int’l Sales [email protected] 2018 LINE-UP Dana KIM Assistant Manager of Int’l Sales [email protected] Evelyn S. PARK Int’l Business [email protected] UPCOMING TITLES THE DRUG KING GENRE Crime Drama STATUS In Post-Production DIRECTOR WOO Min-ho (Inside Men / Man of Vendetta) CAST SONG Kang-ho (A Taxi Driver / The Age of Shadows) CHO Jung-seok (My Annoying Brother / Oh My Ghost (TV)) Doona BAE (Tunnel / A Girl at My Door) RISE AND FALL OF A DRUG LORD WHO STUNNED THE NATION IN 1970S China MONEY GENRE Crime Drama STATUS In Post-Production DIRECTOR PARK Noo-ri feature debut CAST RYU Jun-yeol (A Taxi Driver / The King) YOO Ji-tae (The Swindlers / Split) A ROOKIE STOCKBROKER ON THE FAST TRACK REALIZES THAT MONEY HAS A PRICE China, North America, Philippines, Taiwan and world in-flight DARK FIGURE OF PRIVATE SCREENING CRIME - BY INVITATION ONLY GENRE Thriller STATUS In Post-Production DIRECTOR KIM Tae-gyoon (Spring, Snow) CAST KIM Yoon-seok (1987 / The Fortress) JU Ji-hoon (Along with the Gods / Asura) A DANGEROUS TUG OF WAR WITH A PSYCHOPATH BEHIND BARS China, North America, Philippines, and Taiwan COMPLETED TITLES DETECTIVE K: SECRET OF THE LIVING DEAD GENRE Period Comedy RELEASE Feb 8, 2018 DIRECTOR KIM Sok-yun (Detective K series) CAST KIM Myung-min (A Day / Pandora) OH Dal-soo (Tunnel / Assassination) KIM Ji-won (Fight for My Way(TV) / Descendants of the Sun(TV)) A MYSTERIOUS CASE OF SERIAL MURDERS EVIDENCING THE LIVING DEAD Australia & New Zealand, China, Hong Kong & Macau, Indonesia, Japan, Malaysia & Brunei, North America, Philippines, Singapore, Taiwan, Thailand, Vietnam, and world in-flight GONJIAM: HAUNTED ASYLUM GENRE Horror RELEASE Mar 28, 2018 DIRECTOR JUNG Bum-shik (Horror Stories / Epitaph) CAST WI Ha-jun / PARK Ji-hyun OH Ah-yeon / MUN Ye-won PARK Sung-hun / LEE Seung-wook / YOO Je-yoon EXPERIENCE THE HORROR AT ONE OF KOREA’S MOST HAUNTED LOCATIONS Australia & New Zealand, Cambodia, Hong Kong & Macau, Indonesia, Japan, Laos, Latin America, Malaysia & Brunei, Mongolia, Myanmar, North America, Philippines, Singapore, Taiwan, and Vietnam ADDRESS _ 9F, 916bldg, 310, Dosan-daero, Gangnam-gu, Seoul, 06054, Korea TELEPHONE _ +82 2 3218 5640 FAX _ +82 2 3444 6688 EMAIL _ [email protected] WEBSITE _ www.showbox.co.kr/english.

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The Next Growth Strategy for Hallyu 79
Lee & Kim / The Next Growth Strategy for Hallyu 79 THE NEXT GROWTH STRATEGY FOR HALLYU A Comparative Analysis of Global Entertainment Firms Yeon W. Lee Seoul School of Integrated Science and Technology [email protected] Kyuchan Kim Korea Culture and Tourism Institute [email protected] Abstract Previous policy approaches on Hallyu have been focused on the role of government engagement, particularly in fostering diversity and equal business opportunities for small-and-medium enterprises (SMEs). However, a more strategic approach to the cultural industries should be implemented by carefully examining the role of the private sector, particularly the role of large enterprises (LEs). his is important because LEs have an overarching and fundamentally diferentiated role in increasing the size of industry through their expansive value-creating activities and diversiied business areas. his study focuses on the complementary roles of SMEs and LEs in facilitating the growth of Hallyu by bringing in the perspective of value chain diversiication and the modiied value chain framework for the ilm industry. By conducting a comparative analysis of the global entertainment irms in the US, China, and Japan, this study reveals how LEs in the global market enter and explore new industries within culture and continue to enhance their competitiveness. By forming a business ecosystem through linking their value-creating activities as the platform of network, this study looks into the synergistic role among enterprises of diferent size and scale and suggests that Korea’s policy for Hallyu should reorient toward a new growth strategy that encourages the integrative network of irms where the value activities of LEs serve as the platform for convergence.
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