Korea Special 2012

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Korea Special 2012 www.screenDaily.com Korea special Focus 2012 MARCHÉ DU FILM 2012 RIVIERA B17-C18 CJENTERTAINMENT SCREENING P R O M O R E E L S TODAY MAY 19 SAT 19:30 STAR 4 / MAY 22 TUE 14:00 LERINS 2 THE TOWER SOAR INTO THE SUN MASSIVE DISASTER BLOCKBUSTER FILM AVIATION BLOCKBUSTER WITH FULL EXPLOSION AND DRAMA STARRING RAIN FROM NINJA ASSASSIN PERFECT NUMBER DERANGED BASED ON THE NAOKI PRIZE AWARDED NOVEL NATIONWIDE EPIDEMIC OUTBREAKS THE DEVOTION OF SUSPECT X BY KEIGO HIGASHINO BY A MUTANT PARASITE Mid-sized productions such as Showbox’s Detective K: Secret Of Virtuous Widow (above) and CJ E&M’s Punch (below) have proved big hitters at the Korean box offi ce Korea packs a punch Strong stories and word of mouth rather than big stars and special effects are the driving forces at the Korean box office. Liz Shackleton looks at the state of the local industry as new players enter the fray and eyes are turning towards China he old film business adage that ‘nobody box’s war drama The Front Line, also performed In addition, Daisy Entertainment, best known as knows anything’ when it comes to predicting The steady flow below expectations, though Sector 7 had a healthy a buyer that releases through its distribution arm Thits has been especially true for the Korean run in China and The Front Line — like My Way — Cinergy, is also stepping up production activity, co- fi lm industry over the past year, during which big- of mid-range sold well overseas. financing domestic titles such as omnibus film budget fi lms with high expectations have fl opped successes The emergence of new players is also shaking up Horror Stories and revenge thriller Don’t Cry and smaller fi lms without stars have cleaned up at pushed the the market. Korea’s fi lm industry has traditionally Mommy. Daisy & Cinergy also co-fi nanced Cannes the box offi ce. been dominated by three big studios — CJ E&M, Competition title The Taste Of Money with Lotte Mid-sized productions such as CJ E&M’s Punch market share Showbox Mediaplex and Lotte Entertainment — Entertainment. and Silenced, Lotte Entertainment’s War Of The of Korean films but a relative newcomer, fi nancier-distributor Next But even with strong market share and new Arrows and Showbox’s Detective K: Secret Of Virtu- to 52% in 2011 Entertainment World (N.E.W.), has broken into sources of fi nance, the Korean fi lm business is ous Widow thrived on strong stories and word of their ranks. In the first quarter of 2012, never content to rest on its laurels. Studios mouth, rather than big stars and special effects. N.E.W. ranked second behind CJ E&M and government organisations such as Punch in particular performed way beyond expec- with a 15% box-offi ce share, due to the Korean Film Council (KOFIC) tations — the story of a high-school boy and his local hits such as Unbowed and have recently been examining how to teacher who lives next door grossed $34m for Love Fiction, along with its for- bring the dormant ancillary market fourth place in the year-end chart. eign releases (see box-offi ce fea- back to life, and also how to expand None of these fi lms are classed as mega-hits, but ture, p52). international distribution as the the steady fl ow of mid-range successes pushed the local theatrical market has reached market share of Korean fi lms to 52% in 2011, its saturation point. highest level in four years. The trend has continued Some of Korea’s best-known direc- in the fi rst quarter of this year with solid perform- tors are currently making their ers such as comedy Dancing Queen, courtroom English-language debuts — Park Chan-wook drama Unbowed, gangster fi lm Nameless Gangster: with Stoker and Kim Jee-woon with The Last Stand Rules Of Time and romantic drama Architecture 101. – but these fi lms are Hollywood productions Their success helped push Korean fi lms’ market that do not involve Korean investment. share to 61%. Bong Joon-ho’s English-lan- Meanwhile, big-budget productions such as CJ’s guage Snow Piercer, starring My Way, directed by Kang Je-gyu (Shiri, Taegukgi) Chris Evans, Jamie Bell and featuring a glittering cast, have disappointed and Tilda Swinton, at the box offi ce. The $24m war epic, released at may create a new the end of last year, grossed around only $14m at business the Korean box offi ce. Last year, other big fi lms, such as CJ’s 3D creature feature Sector 7 and Show- ■ 46 Screen International at Cannes May 19, 2012 FEATURE FEATURE Sector 7 model — the $30m production is independently fi nanced and produced by Park Chan-wook’s Moho As well as Films and Opus Pictures. Outside of English-language markets, the English- Korean fi lm biz has also been focusing on neigh- language bouring China, which shares a similar culture but markets, the presents its own special set of challenges. Korean fi lms have recently been performing well in China Korean film — Sector 7 grossed $4.7m last December, while business has Architecture 101 Kim Tae-yong’s Late Autumn, starring Hyun Bin been focusing and Chinese actress Tang Wei, took $9.5m within two weeks of its March 2012 release. on China drama Mr. Go 3D with Beijing-based Huayi Broth- involve Korean investment. Dangerous Liaisons, a However, as it is diffi cult to secure one of China’s ers. Huayi is investing $5m in the fi lm and the deal Chinese remake of the 18th century novel Les Liai- 34 annual revenue-sharing slots, Korean fi lms can ensures it will receive a 5,000-screen release across sons Dangereuses, which premieres here in Direc- usually only enter the country on fl at-fee deals or as China in summer 2013. More than half of China’s tors’ Fortnight, is directed by Korea’s Hur Jin-ho official co-productions. As flat-fee deals do not 10,000 screens are 3D-equipped. (Happiness, April Snow). The fi lm, which stars both yield a share of box offi ce, more Korean companies And just as they are beginning to make a mark Korean and Chinese actors, is co-produced by Chi- are exploring co-productions — Showbox recently in Hollywood, Korean fi lm-makers are also work- na’s Zonbo Media with Daniel Yun’s Singapore- announced it will co-produce 3D sports action ing on Chinese productions that do not always based outfi t Homerun Asia. Is HALF PAGE ADVERT May 19, 2012 Screen International at Cannes 47 ■ FEATURE Ghost Sweepers Perfect Number Eungyo Selling Seoul While North America continues to be a difficult market for Korean films to crack and Asia presents challenges because of the strength of Hollywood and local films, Europe continues to offer lively prospects. Liz Shackleton reports ike other sales companies around the world lowed by Europe with 22.2% and North America Hot projects handling foreign-language fare, Korean sell- with 10.5%. Lers face challenges in today’s tough market. Hot sellers over the past year have included CANNES COMPETITION But with high production values and global recog- high-concept fi lms such as Finecut’s Hello Ghost nition for certain genres, directors and stars, Korean and Showbox’s war movie The Front Line, which In Another Country fi lms continue to sell steadily on the global market. sold to the US and Europe. Concert fi lms featuring Dir Hong Sang-soo North America continues to be one of the tough- Korean pop stars, such as M-Line Distribution’s est markets to crack, while Europe generates steady 2AM Show, sold strongly to Asian territories. Cannes regular Hong Sang-soo returns to the business and Asia is becoming more diffi cult due to Korea’s name directors rather than stars tend to Croisette with In Another Country. It tells the story the strength of Hollywood and local fi lms. drive sales overseas — last year Finecut scored a of three women, all named Anne, and all played by “The US market is getting tougher for commer- raft of sales on Park Chan-wook’s Night Fishing French actress Isabelle Huppert. Hong has previ- cial fi lms, though if you have a strong genre, you and Kim Ki-duk’s Cannes title Arirang, which sold ‘The US market ously had four fi lms in Un Certain Regard, one in can usually sell to video and VoD,” says Finecut to Rapid Eye in Germany and Punto Zero in Italy is getting Directors’ Fortnight and two in Competition, mak- CEO Youngjoo Suh. “Arthouse fi lms with a well- among other territories. tougher for ing him the Korean director with the most fi lms known director are slightly easier, but I believe we One of Korea’s biggest exports last year, also shown in Cannes. His last title to appear in Cannes need to develop co-productions with the US to handled by Finecut, was animated feature Leafi e, A commercial Competition was Tale Of Cinema in 2005. penetrate that market.” Hen Into The Wild, which was dubbed and given a films’ Contact Finecut, Youngjoo Suh Suh adds that the European market is surpris- wide release in Italy, Russia, France and other Youngjoo Suh, [email protected] ingly lively, with more than half the titles she sells territories. The fi lm also performed well Finecut receiving a theatrical release. Asia is a different in its home market, where it was released The Taste Of Money story — while Korean pop music and TV dramas by Lotte and grossed a respectable Dir Im Sang-soo remain popular across the region, Korean movies $12.9m.
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