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A WALKABLE CORRIDOR IN THE HEART OF THE FASHION DISTRICT. READY FOR RE-IMAGINATION. TABLE OF CONTENTS

Open For Business 1 The Real Estate + Investment Opportunity

Mixing it Up on Street 2 Merchandising + Tenant Mix

Location, Location, Destination 3 The Trade Area

The Creative Community 4 Living it up on Los Angeles Street 01 REAL ESTATE + INVESTMENT OPPORTUNITY The Los Angeles Street Opportunity: Major employment center, connected to public transit, with hot residential and hospitality growth and high appeal to young workers in creative fields. 100 BLOCKS OF CREATIVITY, COMMUNITY AND COLOR

5 BLOCKS OF REAL ESTATE READY FOR RE-IMAGINATION THE LOS ANGELES STREET PROPERTY OWNERS

Unique among urban centers, Los Angeles Street features a community of neighboring property owners who have come together to guide growth and opportunity.

• Steeped in “maker” culture – thanks to the area’s long history of design, style and manufacturing • Open to cutting-edge concepts and artistic endeavors • Collaborative in addressing community issues enhancing life on

LA FASHION DISTRICT BUSINESS IMPROVEMENT DISTRICT

MARKETING

FULL-TIME 57K @lafashiondist NEIGHBORHOOD @ CLEANING STAFF 10K lafashiondist Graffiti Removal 45K @lafashiondistrict Trash Removal Pressure Washing 479,744 fashiondistrict.org

ADVOCACY Neighborhood leadership with law enforcement, elected officials and policymakers

PRIVATE SECURITY FOR QUALITY OF LIFE 24/7 Safety Patrol Wellness checks for people experiencing homelessness being in the

DTLA’S EMERGING NEIGHBORHOOD AND CULTURALLY CREATIVE HUB

1.5 MILLION ANNUAL FASHION DISTRICT VISITORS

DTLA RESIDENTIAL 5 MAJOR MARKET WEEKS GROWTH PER YEAR Residential Units 45,506

Units Under Construction 5,259

Units Planned

31,072 DOWNTOWN AMENITIES 800+ Average Rent Restaurants, Bars, Retail + Nightlife 8,814 $2,593 Hotel Rooms 15+ Entertainment Venues Units within 10-minute walk New Hotels Adjacent of Los Angeles Street to Los Angeles Street 30+ Hoxton Hotel Museums + Galleries 4,431 The Proper Hotel Mart South Hotel 9 Ace Hotel Grocery Stores

Source: CMC PROPOSED CONCEPTUAL RENDERING

*TRANSFORMATION HAPPENING ON LOS ANGELES STREET

CALIFORNIA MARKET CENTER

CALIFORNIA MARKET CENTER A makeover of the massive CMC complex will enliven the streetscape and offer new creative office space to fashion, entertainment and tech firms.

SANTEE PASSAGE FOOD HALL The team behind the award-winning overhaul of Grand Central Market is curating a new 20,000 square feet food hall at 700 S. Los Angeles Street.

SANTEE PASSAGE FOOD HALL MART SOUTH HOTEL Transformation of a 1950s office building at Los Angeles Street and Olympic into a 149-room hotel is in the works.

NORTON BUILDING AT 755 S. LOS ANGELES ST. Refurbishment of a century-old building into creative office space and nearly 43,000 square feet of shops and restaurants – including a ground level food hall – is underway.

MART SOUTH HOTEL 755 LA:FOOD HALL CONCEPT (IN PROGRESS) 823 S. LOS ANGELES ST. Built in 1920 as a manufacturing facility, the four-story building is becoming 12 live-work apartments.

ARIZONA STATE UNIVERSITY The university is opening a 80,000 square foot campus at Broadway and 11th, a 3-minute walk from Los Angeles Street.

*This is only a sample of projects that are transforming Los Angeles Street and the surrounding area. Descriptions are based on information available at press time and project details are subject to change. NORTON BUILDING 02 MERCHANDISING + TENANT MIX TENANT + MERCHANDISING

OUR VISION FOR A TENANT MIX THAT HAS FLAVOR, CULTURE, STREET STYLE, INDIE SPIRIT AND INNOVATION. art & culture

WHEN YOU VISIT LOS ANGELES

STREET, YOUR CURIOSITY HEIGHTENS. THERE ARE PLACES OBVIOUS AND SOME HIDDEN TO BE DISCOVERED. THE VISUAL AESTHETIC OF THE DISTRICT COMES ALIVE. LOOK AROUND. STREET STYLE

An urban beat meets the most livable street and up-and-coming neighborhood in DTLA. Everywhere you look you’re reminded of LA Style — whether it’s the garment rack rolling down the street or the fresh streetwear boutique where iconic shoe brands live alongside hip upstarts.

“The recent emergence of “Sneaker Row” in downtown positions L.A. as the white-hot nexus of the footwear explosion." Los Angeles Magazine, March 2019 indie spirit

? “Shops drawing a glittering who’s who to the Fashion Who says bigger is bett er Indie retail and restaurants District include A.L.C., Anine Bing, Michael Costello, are giving the big guys a run for their money. Highly Skingraft and Zoë Chicco, who’s had her studio for a decade and is a jeweler to Mandy Moore and Alison Brie.” curated, personal, and proprietor managed, these high- LA Confidential Magazine, April 2019 concept places become sought-after destinations. LA FLAVOR

On Los Angeles Street you can grab a coffee with a colleague or neighbor. You can taste flavors from around the city and around the world. You might discover an ¨old school¨ lunch counter with ¨new school¨ appeal or cozy into a lounge at a newly opened hotel. Whatever your taste, we've got lots to offer and lots more coming soon.

"YOU'RE GONNA WANT TO GO AHEAD AND DOUBLE YOUR ORDER AT THIS CULT LOS ANGELES TAQUERIA." Bon Appétit Magazine on Sonoratown I N N OVATE & I N C U B ATE

With more than 175 design studios finding a home in the LA Fashion District, Los Angeles Street is a place for cutting-edge concepts and creative enterprises…co-habitating with “industry” mainstays.

“There is an influx of likeminded designers, chefs and artists making their mark now. It’s exhilarating.” SoCal fashion designer Heidi Merrick LA Confidential Magazine

03 THE TRADE AREA THE TRADE AREA TRADE THE metro.net

7TH PERSHING METRO STATIONUNIONMetro STATION Rail & Busway BROADWAY

SANJULIAN ST MAPLE AVE MAPLE

SPRING ST MAIN ST MAIN HILL ST

Chatsworth Amtrak & Metrolink

Nordhoff SAN FERNANDO VALLEY Lake Allen Sierra MadreArcadia VillaMonroviaDuarte/CityIrwindale of HopeAzusa DowntownAPU/Citrus College

Roscoe GOLD LINE FOOTHILL EXTENSION Memorial Park SAN GABRIEL VALLEY LASherman Way LAX FlyAway Del Mar MERCHANDISE Canoga De Soto Pierce CollegeTampa Reseda Balboa Woodley SepulvedaVan NuysWoodmanValley CollegeLaurel Canyon MART North Hollywood Fillmore Universal City/Studio City PROPOSED Los Angeles River LA STREETCAR Hollywood/Highland South Pasadena

600 S

600 S

Hollywood/VineLAX FlyAway Highland Park 200 E 7TH ST 400 E 7TH ST Hollywood/Western Southwest Museum CENTRAL LA

700 S Vermont/Sunset 700 S Heritage Sq

Vermont/Santa Monica Lincoln/Cypress LA FLOWER Chinatown MARTS Vermont/Beverly

PURPLE LINE EXTENSION Wilshire/WesternWilshire/Normandie Union Station 8TH ST 100 W Wilshire/Vermont Amtrak & Metrolink CivicGrandGrandGrandGrand Ctr/Civic Ctr/ParkParkParkPark Metrolink LAX FlyAway TUCK 200 E LAC+USC MedicalCal State Ctr LA El Monte HOTEL Westlake/MacArthur Park 400 E WESTSIDE SAN PEDRO ST REGIONAL CONNECTOR 8TH ST 7th St/Metro Ctr ARTWALK Pico Pershing

WERDIN ALLEY Square ORPHEUM LATTC/Ortho Soto THEATRE Institute LittleArts / Dist Indiana Atlantic THE DOWNTOWN Pico/Aliso Maravilla NEW LA Mariachi Plaza MART COOPER Grand/LATTC East LA Civic Ctr DESIGN Downtown17th Santa St/SMC Monica26th St/BergamotExpo/BundyExpo/SepulvedaWestwood/RanchoPalms Culver Park CityLa Cienega/JeffersonExpo/La BreaFarmdaleExpo/CrenshawExpo/WesternExpo/VermontExpoPark/USC 100 W SPACE EASTSIDE 900 S 900 37th St/ San Pedro St 200 E USC

MAPLE AVE SANTA CALIFORNIA 400 E WALL ST Jefferson/USC Washington MARKET MONICA GERRY 9TH ST SAN JULIAN ST ACE CENTER Rail Station BUILDING 600 E HOTEL 900 S Slauson Vernon Transfer Los Angeles River Angeles Los Station BuswayStation CRENSHAW/ SOUTH LA Slauson

900 S LAX LINE Manchester Florence Busway Street PACIFIC OCEAN STANFORDST Service UNDER 100 W 9TH PL CONSTRUCTION 200 E OLYMPIC BLVD Firestone

103rd St/

1000 S 900 S Watts Towers

1000 S Metro Rail 1000 S 10TH ST Willowbrook/

A S LAX Shuttle G Crenshaw Harbor Fwy Rosa Parks SAN PEDROLAX Aviation/LAXHawthorne/LennoxVermont/Athens Avalon Long Beach LakewoodBl NorwalkBl Red Line 800 E North Hollywood to Union Station 1000 S THE HOXTON N CITY WHOLESALE

E L L A E E T MARKET MART Mariposa Rosecrans Compton Purple Line 200 E Wilshire/Western to Union Station 11TH ST 500 E SOUTH

1100 S 1100

CROCKERST El Segundo TOWNEAVE Harbor Artesia Blue Line LA PROPER Gateway Downtown LA to Long Beach HILL ST HILL HOTEL Transit Ctr SANPEDRO ST GATEWAY CITIES Del Amo Expo Line ARIZONA Douglas Downtown LA to Santa Monica STATE Y Green Line UNIVERSITY Redondo Beach Carson Wardlow Not only is Los Angeles Street accessible from four Redondo Beach to Norwalk 1100 S 1100 ST ANGELES LOS Willow St Gold Line BENDIX majorLASOUTH FASHIONfreeways, BAY but DASH Routes D and E connect East Los Angeles to Azusa MART 100 W 200 E BUILDING 700 E 12TH ST Los Angeles Street to Pacificthe entire LAPacific region Coast Hwy via Metro BROADWAY 12TH ST 1200 S 1200 S 1200 Coast Metro Busway NEW Rail and Union Station.Hwy A network of Metro bikes, LA ALLEY Anaheim St Dept. of Transportation car-share stations, and even Orange Line 800 E 1300 S Chatsworth to North Hollywood MAIN ST MAIN Pacific 5th St electric scooters make it easyAv to zip around. Silver Line San Pedro to El Monte San Pedro Downtown 1st St 1300 S Street Service in Downtown LA PICO BLVD Long Beach LAX FlyAway and San Pedro 1300 S PICO BLVD 900 E AMERICANLAX and the800 E Hollywood Burbank Airport are easily GARMENT 14TH ST accessible from Los Angeles Street. Regional Rail 700 E CENTER

MYRTLEST

MAPLE AVE MAPLE Amtrak SANTEE ST SANTEE amtrak.com

800 E

PALOMA STPALOMA Metrolink 14TH PL metrolinktrains.com 14TH ST AVE GRIFFITH

1400 S 1400 Airport Shuttle LA FASHION 800 E 14TH ST S 1400 CENTER LAX FlyAway 600 E 15TH ST lawa.org/flyaway 400 E LAX Shuttle (free) lawa.org 100 W 15TH ST SSANAN PEDRO PEDR OST SEXITT EXIT Subject to Change 16TH ST JUNMAY 20182016 Subject to Change 18-2877MM ©2018 LACMTA ©2018 18-2877MM

E TRANC O ST EN ST EXIT 1600 S 1600 SANDR PEDRO ST ENTRANCE DRO 16TH ST SAN PE SAN PESAN PEDRO ST EXIT FWY VENICE BLVD NICA A MO SANT IT 17TH ST EX E ES ST C GEL AN AN NCTER LOS E AEN ANVTR PLE E MEA AV E 17TH ST APL NC 100 W M TRA EN S ST LE T 18TH ST GE EXI S AN VE LO E A STTRINITY MAPL

WALLST METRO BLUE G LINE R

I F

STANFORDST SAN PEDRO STATION F

I T

H

A

V

E

WASHINGTON BLVD NEW MART COOPER GERRY CALIFORNIA LADY LIBERTY 300K SF DESIGN SPACE BUILDING MARKET CENTER BUILDING 350K SF 122K SF 1.85M SF 60K SF

WHERE THE FASHION INDUSTRY CONVENES At the intersection of Los Angeles and 9th Streets, the retail and fashion industries converge at the Fashion District’s most iconic showroom buildings. From California cool to LA’s signature street chic, this is where designers’ newest looks become tomorrow’s fashion trends. NEW COOPER DESIGN GERRY CALIFORNIA LADY LIBERTY MART SPACE BUILDING MARKET CENTER BUILDING

PROPOSED CONCEPTUAL RENDERING

BARBOUR 7 FOR ALL MANKIND KID DANGEROUS LOS AMAZON FREE PEOPLE BB DAKOTA AG ADRIANO GOLDSCHMIED ANGELES DAKOTA CITIZENS OF HUMANITY ALICE + OLIVIA HERSCHEL SUPPLY CO. BY DESIGN LLC AVALON APPAREL VELVET BY GRAHAM & AUGUST SHOWROOM KIKO LEATHER CHAN LUU CURIOUS APPAREL SPENCER BAILEY 44 PAPILLON DANIEL RAINN ALLIANCE APPAREL GROUP BUTIK PUMA NORTH AMERICA WEST SELKIE EILEEN FISHER BURLINGTON STORES BADGLEY MISCHKA SUPERDRY SALT & STONE FRENCH CONNECTION BRAND ASSEMBLY SQUARE SWIMWEAR BASIL AND LOLA J BRAND G-STAR RAW CLOSED IMPULSE MODA ACA JOE JENNI KAYNE HALE BOB CP SHADES BEKKA FASHION INC. SIMON LA GRAYSON HUDSON JEANS LEVIS XX HAUTE BRANDS SHOWROOM T AND A SHOWROOM JOHNNY WAS LNA GLAM ENVY THE FOUNDATION MAJESTIC FILATURES DL1961 PREMIUM DENIM LUCKY BRAND PRIMA MODA USA MICHAEL STARS KIDILIZ SHOWROOM MAVI JEANS LEFT COAST APPAREL SALES MICHELLE MASON SPLENDID ROBERT GRAHAM MOTHER PJ SALVAGE SANCTUARY CLOTHING N:PHILANTHROPY SAKS FIFTH AVENUE UGG REBECCA TAYLOR URBAN OUTFITTERS XCVI ROBERT RODRIGUEZ VELVET BY GRAHAM & SIMON SPENCER SPLENDID LF STORES TED BAKER REVOLVE THE LOCAL SHOWROOM STITCH FIX VERONICA BEARD ZADIG & VOLTAIRE Partial list of tenants based on information available at press time. Subject to change.

04 LIVING IT UP ON LOS ANGELES STREET LIVING IT UP ON LOS ANGELES STREET ANGELES LOS ON UP IT LIVING Fashion District residents tend to be young, educated, high-income people working in creative fields. 69% of residents are ages 19-49 MILLENNIALS MAKE UP $49,632 42% OF RESIDENTS Per capita income compared to 28% for all of LA (compared to $31,563 for all of LA)

ARTS, DESIGN, ENTERTAINMENT, SPORTS AND MEDIA Residents work in these fields at double the rate of all of LA

RESIDENTS MORE LIKELY TO 37% Use public transit Bachelor’s degree (21% vs. 10% for all of LA) Walk to work (18% vs. 3%) 13% Work from home Graduate degree (12% vs. 6%)

US Census 2013-2017 ACS We're setting the stage and enlivening the street for an authentic, relevant and captivating retail and lifestyle experience.

A CREATIVE AND CULTURAL MAGNET for locals and visitors alike

Growth in creative offices is linked to a pronounced uptick in millennials moving downtown to live. The highest increase in millennial population over a five-year UNIQUELY ATTUNED period was downtown L.A., which beat out to meet the needs of Manhattan and Portland, OR, in its rate of young, creatively inspired growth among young adults, according to residents and employees a recent study by RentCafe. LA TIMES, NOVEMBER 2018

A VIBRANT AND ECLECTIC STREET SCENE leveraging local and industry events and happenings — that's always in fashion THE

IN THE HEART OF THE FASHION DISTRICT AN EMERGING CREATIVE HUB ART AND CULTURE PEDESTRIAN FRIENDLY, HUMAN-SCALE CORRIDOR URBAN ENERGY, STYLISH PEOPLE, CREATIVE ATMOSPHERE LINGER

CONSTANTLY EVOLVING STREETSCAPE PHOTO WORTHY AND READY FOR ITS CLOSE-UP WALK, RIDE, COMMUTE — EASY ACCESS NEIGHBORHOOD JOINTS JUST WAITING TO BE DISCOVERED ROOFTOP DECKS STREET-LEVEL ART SURROUNDING CITY SKYLINE BIKE SHARE HOTELS & HOSPITALITY EVENTS &

INDUSTRY EVENTS LA MARKET WEEKS LA KIDS MARKET WEEKS LA MAJORS MARKET LABEL ARRAY VEGAN FASHION WEEK FASHION EVENTS AND SHOWS EVENTS &

COMMUNITY HAPPENINGS AN URBAN DINNER PARTY SANTEE WINTER WONDERLAND LA CONSERVANCY TOURS LAST REMAINING SEATS SCREENINGS UNIQUE LA ARTISANAL MARKET EVENTS WEST ELM MAKERS WEEKLY FARMER'S MARKET ART WALKS 10 THINGS TO love

01 02 03 04 05 You can walk. Murals in Creative vibe. A close-knit global Authentic historic You can bike. Werdin Alley. Creative places. community. architecture. You can ride. Creative people.

06 07 08 09 10 Flavor and fusion; Last Friday of the Month: Next-level bean and cheese Nitro Cold Brew Fashion’s most Art. Food. Culture. FASHION SAMPLE burritos and tacos at at Stumptown. important West Coast SALES Sonoratown. intersection. ADMINISTRATION OFFICE 818 S. Broadway, #801 Los Angeles, CA 90014 213.488.1153 WWW.FASHIONDISTRICT.ORG