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Vendor Information & Marketing Package VENDOR INFORMATION & MARKETING PACKAGE Operated by Lane Property Management, LLC www.lanepropertymanagement.com 919-348-8595 WHO WE ARE & OUR VISION The Old North State Food Hall, located directly off of I-95, will be the nation’s first roadside food hall, professionally curated and designed by two of the restaurant industry’s best - Phil Colicchio of Colicchio Consulting Group (recently acquired by Cushman & Wakefield) and Ed Eimer Designs. Coupled with the research, data analysis and worldwide view of this dynamic industry from Cushman & Wakefield, one of the nation’s largest commercial property management companies, support and guidance for this project is unparalleled! The Roadside Food Hall One trend in its infancy—but which we believe will increasingly take off—is the roadside food hall. While there have been some very successful small-market food halls (Oxbow Public Market in Napa, CA, for example), most of them have thrived in destinations already known for their local food tourism. The idea behind the roadside food hall is that it offers a welcome alternative to uninspiring interstate fast food options that appeal to families and travelers, whether on cross-country trips or simple day drives. Naturally, with the food hall trend closely tied to the farm-to-fork movement, many of these will feature regional cuisines, but also look for higher-end, family friendly concepts to thrive in this segment as well. AdVenture Development is developing the country’s first interstate-adjacent food hall, in Selma, NC at Exit 97 of Interstate 95, over which more than 100,000 vehicles traverse on a daily basis. 12,000 square feet of the former JR Cigar Outlet building is being transformed into a food hall slated for late Fall 2019 delivery. This project will feature a mix of vendors (including Carolina-style barbecue, of course), in addition to offering a selection of North Carolina’s most beloved local beers—giving those on the way to the beach a place to fill up their growlers for a day in the sun. - Cushman & Wakefield, Food Halls 3.0, pages 19-20 Operated by Lane Property Management, LLC www.lanepropertymanagement.com 919-348-8595 Designed and operated in close coordination with the Old North State Food Hall, the North Carolina Craft House and a planned 10,000 square foot Event Space will complement each other and bring additional customer volume by bringing two other reasons for folks to visit as well as catering opportunities for the Event Space. This location, Exit 97 off I-95, will generate significant customer traffic from local, regional and national audiences and is a very recognizable exit as this was the old J.R.’s Cigar building which, in its heyday, garnered over 2,000,000 customers per year! We will implement the triple bottom line approach to everything we do, ensuring that we all are profitable while being good stewards of the environment and outstanding members of our community. We will strive to utilize the freshest ingredients in all menus, sourced locally every chance we can, further reducing our carbon footprint and supporting local businesses. Operated by Lane Property Management, LLC www.lanepropertymanagement.com 919-348-8595 OUR APPROACH The Old North State Food Hall is being designed, built, licensed and operated differently than food halls you may be familiar with. Our approach to design and build will provide for an almost fully built stall with both front and back of the house areas, all typical kitchen equipment as well as additional, separate dry storage and prep areas. Although common design elements will be utilized throughout the space, each vendor will be able to bring their concept to life with signage and customer facing areas that they can customize. This approach ensures that the entire space works together from an architectural perspective and delivers authentic, high-experience our customers expect. In addition, this approach greatly simplifies the construction and licensing process, getting each vendor selling food as quickly as possible. Upon acceptance, each vendor will become a licensee and will be assessed a one-time, pre- paid license fee and equipment security deposit. An ongoing license fee will be based on a percentage of gross sales which will be collected daily for each week. Minimum gross sales threshold requirements will be established for all vendors. This approach provides each vendor with a low initial cost to get operating and a regular deduction of gross sales to cover the ongoing license fees versus a monthly lease payment. There has been a significant shift in the way people live, gather and eat. The Old North State Food Hall will combine artisan dining concepts, a lively bar area and a welcoming, all-inclusive gathering place for our customers. Vendor selection will be curated to ensure that we have the optimal mix of food and beverage offerings in the hall and every menu item from each vendor will be reviewed and approved by the Operator to ensure no conflicts exist between different vendors. Operated by Lane Property Management, LLC www.lanepropertymanagement.com 919-348-8595 WHAT WE PROVIDE We will provide each vendor with a fully-built stall, professionally designed both functionally and architecturally, along with all “typical” kitchen equipment each individual vendor will need, and a substantial offering of amenities and services. KITCHEN EQUIPMENT Kitchen equipment provided for each vendor, as required, includes the following: * POS System with Kitchen Display Screen * * Full hood with fire suppression and makeup air * * Walk-in Cooler or Reach-in Refrigerator(s) and Reach-in Freezer(s) * * 3 Compartment Sink * Prep Sink * Hand Wash Sink * * Under Counter Holding Stations and/or Refrigeration * * Deep Fryer * Flat Top * Oven * Range Top * * Countertops and Shelving * * Dedicated Hot Water Heater * * Personnel Lockers * * Fire Extinguisher * Operated by Lane Property Management, LLC www.lanepropertymanagement.com 919-348-8595 AMENITIES AND SERVICES As part of your percentage of gross sales, the following amenities and services are provided to each vendor: All utilities including electric, natural gas, hot and cold water, and sewer High-speed WiFi and Internet Dedicated phone number and digital voicemail Sales and marketing for the Old North State Food Hall and individual licensees including a professionally managed web site, billboards on I-95, billboards on 70 (future I-42), Facebook, Twitter, Instagram, etc. In addition, special events will be scheduled on a regular basis to increase customer traffic POS including stall terminal with customer facing display, cash drawer, receipt printer, card/chip readers, kitchen display screen and a full host of real-time and historical/trended data analytics and reporting Full-time porters servicing all common areas including regular cleaning, sanitizing, customer assistance, tray removal, cleaning and restocking, etc. Common serving trays Regular maintenance and emergency service for all supplied kitchen equipment Regular cleaning and recertification of hoods Operated by Lane Property Management, LLC www.lanepropertymanagement.com 919-348-8595 Service and maintenance for all common areas including first-class restrooms, two family rooms, dedicated staff restroom, common back of house area, common dish wash/prep/cold storage areas Regular servicing of two 1,500 gal grease interceptors Common back of house area including additional dry storage for each stall, dishwashing, prep and cold/frozen storage if required Coordinated customer loyalty/rewards program and ONSFH gift cards Trash removal, composting and used grease removal and recycling Central fire alarm and sprinkler system Central security system and cameras throughout Catering and Takeout Coordination In-House Delivery Service Custom app being developed! Operated by Lane Property Management, LLC www.lanepropertymanagement.com 919-348-8595 WHAT YOU PROVIDE Amazing, chef inspired food, using the freshest ingredients available, which your customers will rave about and tell all their friends! Any specialty kitchen equipment including items such as smokers, espresso machines, etc. All ancillary kitchen items such as pots, pans, utensils, handheld appliances, serving pans, baking pans and trays, etc. All raw food, ingredients, spices, cooking supplies, etc. A positive attitude and strong desire to be part of a new concept in food halls which will be unique and special. High level of owner/operator engagement with your staff, customers, our community and Operator. A competitive drive, a commitment to running a successful, compliant business and a personality that can attract and retain talent and positively interface with a broad range of customers, staff and management. Trained, friendly, engaging and professional staff including at least one person on duty at all times who has Manager ServSafe certification. Open, honest and respectful communications with your staff, other vendors, customers and management, providing and accepting feedback on operations with an eye on continuous improvement. Available funds sufficient to cover payroll, food, supplies, overhead, etc. through startup and until stable operations are established. A summary of expected startup and pre-operating costs is provided later in this document. Requirements for providing a Financial Statement are covered in the Licensing Agreement. Operated by Lane Property Management, LLC www.lanepropertymanagement.com 919-348-8595 VENDOR CURATION The Old North State Food Hall has been professionally curated and has
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