Essex Property Trust 2019
TASTER Santee Passage is a new food hall in DTLA's Fashion District, at the corner of Los Angeles Street and 7th Street.
The project is currently under construction for a targeted late-2019 opening.
2019 | Essex Property Trust | Santee Passage 2 2019 |Essex Property Trust |Santee Passage Work Letter Tenant DevelopmentSchedule Design Criteria Typical 718 Tenant Space Typical 700 Tenant Space Technical Information Fountain Design Landscape Plan Landscape Concept Courtyard +Alleyway Building 718 Plan 718 Los Angeles Street Building 700 Plan 700 Los AngelesStreet Target Tenants +Customers Creative Concepts Site Plan Los AngelesStreetView Site +History Comprehensive Description Team Media Exterior Signage Building 718 EntryView Building 700 EntryView Courtyard View Passageway View Project Overview 2.0 3.0 1.0 36 37 29 28 27 25 24 23 22 20 21 10 19 13 18 15 16 14 17 11 9 8 7 6 5
3 Table of Contents Project Overview 1.0 2019 |Essex Property Trust |Santee Passage their owndistinctivehistoryandpersonality. welcome thepublicasasingleandunifieddestination,eventwobuildingshave either sideofanarrowpedestrianpassageway—hencethename.SanteePassage will Santee Passage’s 23,000squarefeet isdividedbetweentwohistoricbuildingson leasing strategy. unified througharchitecture,design,and 700 and718 Los AngelesStreet,willbe The twobuildings,withentrancesat
5 Passageway View 2019 |Essex Property Trust |Santee Passage Withcommon-area seatingandagatheringplacefortheneighborhood. araisedstage buildingsandwillprovideoutdoor noise andgrit.The courtyardisaccessiblefromboth a park-likecourtyard.This outdoorspaceisopentotheskybutprotectedfromstreet Santee Passage’s street-facingfacadehidesanextraordinary architectural surprise: in the heart ofDTLA’sin theheart Fashion District. atSanteePassageThe willbeanurbanoasis courtyard open-air dinners. future programming,such aspop-ups,picnics,foodfestivals, performances,andspecial at oneend,stringlighting,andashadedfountain,thecourtyardcanalsobeusedfor
6 Courtyard View Stalls at Santee Passage range in size from under 250 sf to over 900 sf, along with a couple of smaller grab-and-go kiosks.
Santee Passage will have stalls for up to 19 vendors. Offerings will include prepared 80% completion, including stubbed-out utilities, venting ducts, and drains. A “work food and sociable beverages such as coffee, beer and wine, and cocktails. (The project letter” included below will provide further details. Two stalls in Building 700 are ducted is being entitled for multiple Type 41 ABC licenses for beer and wine, as well as two for live-fire cooking, such as a wood-burning pizza oven or a mesquite grill. Type 47 licenses for full bar.) Stalls are being delivered to tenants at approximately Building 700 Entry View Building 700
2019 | Essex Property Trust | Santee Passage 7 2019 |Essex Property Trust |Santee Passage Passage embraces.When wesay“thebestfoodinitscategory”understandthat on. These arejustexamples. Buttheyreflect therealityofL.A.food,onethatSantee (whetherithailsfromTexasBBQ orThailand), salads,juice,bagels,dumplings,andso craftbeerandnaturalwine,frozendesserts,sweetbakedgoods, sandwiches, bowls, Targeted vendorsincludearangeofcuisinesandcategoriessuch astacos,noodles, Santee Passage willoffer awidecrosssection ofL.A.’s variedandexciting foodculture. vendors who represent the best of L.A. chefs and entrepreneurs. whorepresentthe bestofL.A.chefsandentrepreneurs. vendors The creativestrategyatSanteePassage istobringtogetheracommunityoffood At SanteePassage, foodmakestheneighborhood. variety offoodtomeettheneedsFashion DistrictandDTLA. represent “thebestofLAfood.” SanteePassage willoffer anaccessible,democratic can—anddo— an inexpensive streettacoandapriceyplateofhandmadepastaboth
8 Building 718 Entry View White neon letters and Red reverse channel detail. Neon letters sit inside letters painted red the reverse channel letter. inside Santee Passage Drop shadow Painted or ashing Exterior Facade Preferred painted red neon arrows
Corner of S. Los Angeles St. and 7th Street
A1: Blade Sign Identication Metal sign with combination of painted and neon graphics
Size of sign will t footprint of existing sign
12 11 1 10 2
9 3
8 4 7 5 6
Apx. Apx. 16’-0” AFF 12’-0” AFF
West Elevation Detail: Blade Sign Side View: Blade Sign 1 Scale: 3/32”=1’-0” 2 Scale: 3/8”=1’-0” 3 Scale: 3/8”=1’-0”
7th Street Exterior Signage
Airspace Design Inc Project Client Architect Submission Date Page Brooklyn, NY Santee Court Essex Property Trust Studioneleven Phase 4: Design Development April 2, 2018 G-01A www.airspace.nyc Los Angeles, CA 11911 NE 1st St, Ste B212 Long Beach, CA Final for Sign-o airspace Bellevue, WA 98005 2019 | Essex Property Trust | Santee Passage 9 2019 |Essex Property Trust |Santee Passage @santee-passage @santeepassage santeepassage.com
10 Media Essex Property Trust ADDITIONAL CONSULTANTS
Project Managers and Leasing Identity and Signage Mike Injayan: [email protected], Nam Trang: [email protected] Airspace airspace.nyc Construction Manager Colin Cramer: [email protected] Marketing, media, and social media Bread & Butter PR: [email protected] Essex Property Trust is a publicly-traded real estate investment trust. Its owns approximately 250 apartment complexes breadandbutterpr.com on the West Coast, from San Diego to Seattle, with a total of over 60,000 residential units. In DTLA, Essex buildings include the P&E Lofts and Santee Court, adjacent to Santee Passage. Santee Passage is the first food hall from Essex. Entitlements and ABC The company is committed to this substantial long-term investment to create a signature amenity for its DTLA tenants and Veronica Becerra: [email protected] to lead the way with economic redevelopment in the Fashion District, one of the DTLA’s fastest changing neighborhoods. Leasing is by Essex project managers Mike Injayan and Nam Trang. Onsite construction management is by Colin Cramer. General Contractor STS Construction Jed Edson: [email protected] Studio One Eleven Kitchen Design Alan Pullman: [email protected], Matt Wister: [email protected] Interactive Restaurant Consulting Gregg Golem: [email protected] Studio One Eleven is dedicated to the revitalization and enhancement of urban areas through an integrated practice of architecture, landscape and urban design. The Studio is focused on mixed-use infill, hospitality, urban revitalization, Lighting planning, and community projects that create vibrant communities, while remaining rooted in the principles of smart growth Oculus and long-term sustainability. Located in Downtown Los Angeles and Long Beach, our studio deeply understands the needs oculuslightstudio.com of the community and focuses on thoughtful design of incremental and implementable interventions that favor re-use and community supported improvements. While committed to architectural solutions that represent contemporary buildings of our time, our designs are not predicated by a singular language but are inspired through the careful assessment of the program and place where they stand. We believe that the best way to enhance or create the future of a place is to respect and understand its past patterns and precedents. We utilize community feedback and engagement to inform our approach to all projects, ensuring the development meets the needs of the end-user.We understand how to create environments which are attractive to guests, residents and retailers alike. Each project is a collaborative effort. Working closely with our clients, we seek to discover a project’s full potential through creative design, effective communication and positive working relationships. Designing for the lowest possible impact on the environment is the foundation for all of our work. Sustainability is integral to our creative process and we design to the highest degree preferred by our clients.
TASTER
Kevin West: [email protected]
Taster LLC is responsible for creative strategy and tenanting strategy at Santee Passage. Taster principal Kevin West and Joseph Shuldiner were formerly co-creative directors of Grand Central Market in DTLA during its revitalization from 2012–2017. Additional Taster clients include Gusto 54 Restaurant Group, Summer Ops, House of Blues, Campbell’s Soup Company, and the DTLA Donut Festival at Union Station. Team
2019 | Essex Property Trust | Santee Passage 11 Comprehensive Description 2.0 2019 |Essex Property Trust |Santee Passage Fountain Building 718 Building 700 Courtyard Passage is an urban oasis, a neighborhood secrettomakeyourown. Passage is an urbanoasis,aneighborhood of thestreet.With itsnarrowentrypointsleadingtoanopeninterior plaza,Santee The twobuildings fronttheopen-aircourtyardandprotectitfromnoisegrit facade, hasoperatedasadepartmentstoreanddrugstore. court currentlyat718 Los Angeles Street. Building700, withitslandmarkedArtDeco Lewis Company building,onceaStrongholdoverallsfactory, holdsthemodestfood factory nowhousesSanteeCourtApartments,andtheground flooroftheBrownstein- garment district.The buildingonceoperatedbytheGeorgeS.BaileyHatCompany The site'shistorystretches back nearly100 yearstotheearlydaysofdowntown's District. The transformedshoppingdistrictaroundtheAceHotelisafive-minutewalk. of SanteeStreet.The sitesitsjustnorthoftheFashion DistrictandwestoftheFlower apartments, andawidepedestrianalleywaythatlinksthecourtyardtocul-de-sac historic buildings,anarchitecturally notablecentralcourtyardsurroundedbymid-rise Santee Passage, atthecornerofLos AngelesStreetand7th Street,comprisestwo
13 Site + History 2019 |Essex Property Trust |Santee Passage
14 Los Angeles Street View 2019 |Essex Property Trust |Santee Passage SCALE 1/32”=1’-0” 2 T 2 1 00 SEAT COUNT 0 8 16 32 64 T
T LEASING OFFICE LEASING BLDG 718BLDG COURTYARD
718 ENTRY LOS ANGELES STREET ANGELES LOS
T SANTEE PASSAGE
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TRA SH T 700 ENTRY LDING BYBUILDING OTHERS URE PROPOSED FUT BLDG 700 BLDG
700 ENTRY
7 TH ST TH R E ET
15 Site Plan 2019 |Essex Property Trust |Santee Passage pilot programs,such aszero- Santee Courtwilladoptcurrent bestpracticesforenergyefficiencyandwastedisposal. Progressive Sustainable by Design pop- will beengagedenthusiasticallywithprogrammingofcommunity interest,such asmovie screenings, The residents ofSanteeCourt,nearbybuildings,andthesurroundingdistrictsarecrucialallies.They Local Alliances will haveanauthenticculinaryidentityandavoicetocommunicate theirpassionwiththepublic. scene andappealtothesocialeconomicdiversityof adowntownaudience.Successfulvendors journalists, andotherelite“foodies.” Vendors willrepresentthecreativityofLos Angelesfood amenity,The foodhallatSanteeCourtisaneighborhood notastylizedfantasytotantalizeYelpers, Democratic friends. the mid-morningandmid- between: breakfast,lunch, happyhour, dinner, andlate- Santee Courtwillopenforcoffee andstayopenuntillastcall.Food offerings willcovereveryhourin Morning to Midnight follow naturally. their networks,theaudiencewillgrow. will Mediabuzzandvisitorsfromoutsidetheneighborhood discover theplaceandadoptitastheirown.When theyspreadthestoryofSanteeCourtthrough andthefoundationofitssuccesswillbelocalswho Santee Courtbelongstotheneighborhood, Word ofMouth loud street. from the bring visitorsintoanenclosedcentralcourtyard,which feels likearestfulvest- Santee Courtoffers anunexpected break fromdowntown’s denseurbansetting.Multipleentryways Oasis Urban social experience iswhatdrawspeopleback. friends thereforanightout.Food istheattraction,butadventureanddiscoveryofanauthentic will grabaquick biteontherun,otherswillsettleintomeetwithcolleagues,stilljoin Some program, aswellitsdesign,encouragevisitorstointeractwiththespaceinflexible ways. socialhub.The site’sSantee Courtaspirestobetheheartofdistrict—aneighborhood F&B Central Gathering Place up dinners,musicalperformances,andpublicconversations. afternoon crowdthatcomestowork,meet,orsimplysocializewith waste initiatives,willbereviewed forfinancialviability night. SanteeCourtwillalsoaccommodate poc . ket parkprotected
16 Creative Concepts Tenant Concepts The tenants for Santee Court will offer prepared food, sociable beverages (coffee, beer, wine, cocktails), and lively conversation at their counters and bars. In other words, Santee Court is a place to go eat and drink; it is not intended to be a market hall for grocery shopping. Vendors whose primary offering is raw ingredients (such as a butcher, greengrocer, or fish monger) are not currently part of the tenant plan. It is possible that some vendor categories, such as an upscale deli, might offer meals-to-go or a few select pantry staples or fresh items including fruit, cheese, and bagged salad greens. However, even in that special case, prepared food would be the basis of the vendor’s business plan and concept identity. The legacy bodega on the courtyard will continue to offer quick- grab essentials for the kitchen, as well as beer, wine, and other necessaries for apartment dwellers. Target Customers • Local loft dwellers and young professionals • Freelancers and self-employed creatives • Showroom owners, fashion entrepreneurs, and fashionistas • District workers—at all income levels • Visitors to the Flower District and • Fashion District (aka, bargain hunters and destination shoppers) • FIDM students • Ace Hotel denizens • Cool hunters, foodies, Yelpers Target Vendors • Service Styles: counter service, "chef casual," QSR, grab & go
• Culinary Styles: Fourth-wave coffee, new-style tacos, healthy bowls, noodles, Asian/Indian QSR, better burgers, creative salads, sandwiches, Mediterranean (falafel/kababs), fancy deli, seafood, ice cream/frozen desserts, tea/matcha, baked goods, craft beer, wine, full bar
• Anchor Tenant, Building 700: full-service bar with strong food offerings
• Anchor Tenant, Building 718: iconic coffee bar
• Existing Legacy Tenants: Pizza Hut, Bronze Aussie, Brunch, courtyard bodega, Subway Target Tenants + Customers Tenants Target
2019 | Essex Property Trust | Santee Passage 17 Building 700, at the corner of Los Angeles Street and 7th Street, is the larger of Santee Court’s two parcels. The plan for its adaptive reuse envisions twelve stalls, from 300 to 587 square feet, and three small grab- and-go kiosks, 81 to 275 square feet. Windows along Los Angeles Street and 7th Street provide views into the space and connect the interior to the busy street life. The building has four access points: at the street corner, midway along its Los Angeles Street facade, on the passageway, and onto the courtyard.
Inside, the stalls and kiosks will be open to public view, giving vendors the opportunity to leverage the “theater of the kitchen” to attract visitors and advertise food offerings. Stall D—an anchor location that will set the tone for the overall project and the distinct personality of Building 700— occupies a prime spot facing Los Angeles Street. It will have ample counter seating, additional window-bench seating nearby, and the option to expand into the adjacent stall for additional kitchen capabilities. The ideal concept for this space will leverage location and visibility to draw in visitors. Offerings must include crowd-pleasing food for lunch service but also transition smoothly into cocktail hour and dinner. The stall’s location also potentially allows for late-night operation hours. Only an experienced vendor with established credentials and a proven following will pass the vetting process for this space.
The remaining spaces in 700 offer a range of sizes and layouts, adaptable any number of culinary styles that can be prepared within the relatively tight market-hall footprint. Smaller stalls provide an opportunity to take chances on promising but unproven startups.
The tenant mix in 700 will lean towards concepts geared for lunchtime, afternoon, and evening.
For instance, Stall A, just inside the corner entrance, would be ideal for ice cream or paletas. Stall I, which is easily accessible to common-area indoor seating and the courtyard, would be well placed for craft beer.
In keeping with Building 700’s intended tenanting, the design elements are somewhat more polished than in 718—more “evening”—while keeping still within the overall design guidelines with respect to the site’s urban location and industrial past.
A limited amount of additional dry and cold storage space, at the rear of the building, will be available for lease. 700 Los Angeles Street Los 700 700 S. Los Angeles St – Circa 1913.
2019 | Essex Property Trust | Santee Passage 18 2019 |Essex Property Trust |Santee Passage SCALE 1/16” =1’-0” perat ons Ser e estroo s o on rea oo en or 0 4 8 16 32 9 8 7 6 5 4 3 2 1 G F E D C B A
19 Building 700 Plan Compared to 700, 718 has a relatively narrow frontage on Los Angeles Street but is more visible from the passageway. Building 718 also has a stronger visual and physical connection to the courtyard. Its entryways are on Los Angeles Street, at two points along the passageway, and via a wide elevated patio that overlooks the courtyard. Current plans show seven rentable spaces, although the largest, almost 1400 square feet and comprising both a bar and a coffee bar, will likely need to be split between two vendors.
Stalls in Building 718 align with the south wall and have enclosed kitchens behind a unified line of service counters. Four are significantly larger than anything in Building 700, with between 800 and 1279 square feet, making them suitable for high-volume concepts where functionality and storage space is more important than kitchen theater. The two smallest stalls, around 250 square feet each, benefit from being near doorways, although food-prep options will be limited because vented hoods are not planned.
The anchor for Building 718 will be Stall G overlooking the courtyard, whether occupied by one vendor or two. Its extensive counter seating at two bars, outdoor access, and the calm atmosphere of the courtyard are prime assets. The smaller bar is perfectly sized for in-the-round coffee service. Placing the coffee bar in the courtyard is a strategic decision to draw morning visitors into the heart of the project and define Building 718 as the social hub Santee Court’s daytime clientele. A long library table inside (wired to the hilt with electrical outlets and USB plugs) will provide mobile-office space for laptop creatives, remote workers, and FDIM students. These “shoulder hour” users (mid-morning and mid-afternoon) work and take meetings on the fly. They will contribute to Santee Court’s identity as a neighborhood gathering place and provide addition sales during traditionally quiet mid-morning and mid-afternoon hours.
The larger bar in Stall G, with its long narrow counter, could be a happy-hour gathering place as a wine bar or mescal bar. Given the large number of upstairs residential units with windows on the courtyard, however, noise concerns should limit operating hours in the courtyard.
The factors that distinguish Building 718—its large enclosed kitchens, spaces for “shoulder hour” guests to linger, and nighttime noise concerns—explain our strategy to define 718 as the preferred location for daytime concepts.
In keeping with the building’s factory past—and its potential as a modern-day flexible workplace for the mobile freelancer’s laptop life—the design for 718 is somewhat more industrial with plainer finishes.
From the corner of Olive and 7th Street, looking east down 7th Street – Circa 1913. Angeles Street Los 718
2019 | Essex Property Trust | Santee Passage 20 5 4 3 2 1
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