DOCSLIB.ORG

Branding of Aarhus 2015 - 2018 Local Action Plan Aarhus, March 2015

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Branding of Aarhus 2015 - 2018 Local Action Plan Aarhus, March 2015 Branding of Aarhus 2015 - 2018 Local Action Plan Aarhus, March 2015 Innovative place-brand management _Aarhus With a population of 320,000, Aarhus Approximately 20 per cent of all is Denmark’s second largest city and trips in Aarhus are made by bike and the fastest growing in the country. In the city is working hard to support the past 10 years, the city has received healthy lifestyles and protect the en- 15,000 new residents and created vironment. The city aims to be CO2 20,000 new jobs, the majority within neutral by 2030. the knowledge, service and innovation industries. The greater Aarhus area is organised into Business Region Aarhus to coor- A strong university – in the top 100 dinate the synergies between the City of the world’s 17,000 universities – of Aarhus and the surrounding 11 makes Aarhus a driver for growth municipalities, with approximately for the entire region, with more than 2.1 million inhabitants. 50,000 students. The university, along with the waterfront and the so-called The City of Aarhus has extensive Latin Quarter, gives the city a young experience in promoting growth and vibrant feel. In 2017 Aarhus will through targeted investments and be the European Capital of Culture. work in close cooperation with the local business life, the university and other knowledge institutions. Internationalise with Aarhus 2015 Authors: Line Gerstrand Knive, [email protected], Stinne Bille, [email protected], Mayor’s Department City of Aarhus Graphic design and layout: Stine Sandahl, www.sandahls.net City branding toolbox: www.citybrandaarhus.dk All reproduction must be approved beforehand. © 2015 City of Aarhus. All rights reserved Make a future with Aarhus Yearly growth in inhabitants 4-5.000 INTERNATIONALISE WITH AARHUS 6 7 INDEX Foreword by Mayor Jacob Bundsgaard 8 Excutive Summary 13 Offset for city branding in Aarhus 16 Aarhus’ brand DNA 21 City wide innovation – The brand proposition 22 Brand governance – The local support group 24 International qualification – Taking part in the Urbact CityLogo project 29 Target groups 31 Business clusters as positioning tools 37 Strategic initiatives undertaken by the municipality 43 Must win battles 56 City branding team activities 2015–2018 58 INTERNATIONALISE WITH AARHUS 8 9 FOREWORD _ Foreword by Mayor Jacob Bundsgaard Aarhus has a fantastic location by the we create the conditions that attract a vital aim of our branding strategy sea and next to ancient forests - a dy- good jobs and capable employees. In which is linked to a longer-term effort namic urban environment surrounded Aarhus, educational institutions and to internationalise Aarhus. by the beauty of nature. Aarhus is an businesses generate knowledge and an open, inclusive city where there’s room international perspective. In fact, our Internationalization is on our agenda. for everyone. Young and old, families worldclass university ranks among In 2017, Aarhus will be the European with children, students, artists, es- the 100 best in the world. Capital of Culture - a golden oppor- tablished businesses and start-ups: tunity to show the world what Aar- no matter who you are or where you Even as we continue to grow, we will hus has to offer. To measure the city’s come from, Aarhus will make you feel insist on preserving our city’s spirit progress, we have set the following at home. of cooperation and social cohesion. concrete goals: We believe that Aarhus should be a We often call Aarhus ‘the City of good place to live for all of our citizens, • Aarhus will create 2000 new jobs Smiles’. Unpretentious, easy-going, and that room for diversity, space for each year until 2030 fresh, optimistic, ambitious and buzz- expression and openness to the outside • Business Region Aarhus will achieve ing with life. At the start of the new world are all qualities that help make growth levels that are above the na- millennium, we defined a vision for Aarhus an attractive city. Even though tional average Aarhus. A vision that still guides us: some of our fellow citizens may a help- • Aarhus will be CO2 neutral by 2030 ing hand, all of us have something to • 95% of young people in Aarhus will Aarhus – a good city for everyone contribute. complete secondary education Aarhus – a city on the move • The proportion of financially self-suf- Aarhus – a city that works together Talent and the circulation of bright ficient Aarhus citizens must be in- minds to and from Aarhus are vital creased to meet the national average The vision doesn’t just express what to the city’s development. Aarhus Uni- • Aarhus must have a high level of we value about our city right now and versity and the talent pool it attracts civic participation what we want to preserve from our are some of our city’s most important • Aarhus must be seen as a good city past. It’s about our development to- assets. The high concentration of ed- for everyone by its citizens wards the future – a development that ucational institutions in the city also keeps accelerating. Our population makes Aarhus a very young and dy- In Aarhus, city branding is closely is growing; new neighborhoods are namic city – in fact, the average citizen linked to the city’s strategic devel- springing up; a new skyline is taking is 24 years old. We welcome our new opment, and we do not perceive our form. Aarhus is under construction, students warmly and we work hard branding activities as limited to com- with new businesses, new education- to make their stay memorable. And munication and marketing in the al and cultural institutions, and new hopefully, when they leave us they will traditional sense. Branding is just as landmark public construction projects, recommend a stay in Aarhus to other much a matter of helping to create the including the largest university hospi- promising young talents. framework for the city’s continued tal in Scandinavia, which will be linked City branding is an investment into development. to the city center by a new light rail. the future. If we are to maintain the high level of welfare we have today, This strategy has been created in col- More and more, Aarhus is becoming it’s important to attract new talent laboration with key stakeholders in the engine of growth in the entire re- in the form of students, businesses the city, and I hope that it will serve gion – the cultural and industrial pow- and employees that can help drive the as a common frame of reference in our erhouse of West Denmark. We work development and growth of the city. efforts to brand our city. together with neighboring municipali- And these students, businesses and ties to promote economic, cultural and employees come to us from all over the Mayor of Aarhus infrastructure development. Together, world. This makes attracting talent Jacob Bundsgaard Feel the vibe with Aarhus The population is young, 45% is under 30 years old INTERNATIONALISE WITH AARHUS 12 13 SUMMARY _ Executive Summary Aarhus is in a positive development perience of interacting with and living Working with facts phase, activity is high and there is a in the city. With this strategy we will start mon- positive attitude towards the city’s im- itoring how Aarhus is perceived and age. Branding activities are to build Branding and strategic development what Aarhus is known for in relevant on this position and develop it even Branding in Aarhus is about support- target groups. With the brand moni- further. ing the city’s strategic development. toring tool we will be able to measure The branding effort focuses on posi- the effect of branding activities much Since 2010 the city has gone through tioning the city through supporting more effectively and get a more long- three major identity processes: the city and promoting existing activities, or- term perspective on the activities. brand development process in 2011, ganisations, events, businesses, etc. the application for European Capital of that exemplify the brand position. The Creating a platform for integrated Culture in 2011, and the political vision branding effort in Aarhus is not cen- city branding developed in 2014. The three processes tred at City Hall. We choose, rather, to In 2015 the main efforts of the city- all point to the city’s same core values distribute branding activities to dedicat- branding team will be to establish a and thus support this branding strat- ed organisations like VisitAarhus, the platform for the LSG to work coordi- egy. Therefore the strategic positions ECC2017 secretariat (European Capital nated with branding of the city. This of Aarhus identified in 2011 are still of Culture) and local institutions. means creating an updated toolbox relevant. We will continue our work with target specific texts, pictures, with that storytelling and positioning Co-branding presentations, videos etc. for the local strategy in the coming years. Branding Aarhus is the task of the support group and other interested entire city. With this local action plan parties. Furthermore we we work City wide innovation (LAP) we try to set some directions systematically with Aarhus online – The brand proposition for the branding of Aarhus in close presence, trying to create a more con- Aarhus invites people, companies and collaboration with our local support sistent image across the most used whole sectors to move forward by im- group. Therefore this LAP focuses on webchannels. A greater focus on the mersing them in an innovation eco-sys- brand governance – on the way the target groups students is part of the tem that’s broader and more diligent city facilitates the collaborative effort effort. In 2015 we will create a prac- than any other on the planet.
Load more

Recommended publications
  • Sessionswithabstracts 13
    Architecture, Design and Conservation Danish Portal for Artistic and Scientific Research Aarhus School of Architecture // Design School Kolding // Royal Danish Academy Aesthetics and collective creation. Jakobsen, Annette Svaneklink Publication date: 2013 Document Version: Early version, also known as pre-print Link to publication Citation for pulished version (APA): Jakobsen, A. S. (2013). Aesthetics and collective creation. On architectures role in the social space of contemporary art centres and museums. Abstract from RETHINK PARTICIPATORY CULTURAL CITIZENSHIP, Aarhus, Denmark. http://conferences.au.dk/rethink-citizenship/abstracts/ General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal ? Take down policy If you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim. Download date: 25. Sep. 2021 Sessions and keynotes: ”RETHINK Participatory Cultural Citizenship” (preliminary version) Keynotes Title and abstract • Leah Lievrouw ”Challenging the Experts: Commons Knowledge and Participatory Cultural Citizenship” Professor. Department of The organizers of this conference have posed a crucial question: When is citizen Information Studies, participation socially transformative? In this presentation I suggest one possible University of California, answer: it is transformative when it affects how a communityʼs knowledge is created Los Angeles (US) and circulated, how its value is established, and who decides.
    [Show full text]
  • THE BICYCLE RING in AARHUS, DENMARK: a Case Study of Maintaining People Friendly Environments While Managing Cycling Growth
    THE BICYCLE RING IN AARHUS, DENMARK: a case study of maintaining people friendly environments while managing cycling growth Urban Planning & Management | Master Thesis | Aalborg University | June 2017 Estella Johanna Hollander & Matilda Kristina Porsö Title: The Bicycle Ring in Aarhus, Denmark: a case study of maintaining people friendly environments while managing cycling growth Study: M.Sc. in UrBan Planning and Management, School of Architecture, Design and Planning, AalBorg University Project period: FeBruary to June 2017 Authors: Estella Johanna Hollander and Matilda Kristina Porsö Supervisor: Gunvor RiBer Larsen Pages: 111 pages Appendices: 29 pages (A-E) i Abstract This research project seeks to analyze the relationship Between cycling and people friendly environments, specifically focusing on the growth in cycling numbers and the associated challenges. To exemplify this relationship, this research project uses a case study of the Bicycle Ring (Cykelringen) in Aarhus, Denmark. Four corners around the Bicycle Ring, with different characteristics in the Built environment, are explored further. In cities with a growing population, such as Aarhus, moBility is an important focus because the amount of travel will increase, putting a higher pressure on the existing infrastructure. In Aarhus, cycling is used as a tool to facilitate the future demand of travel and to overcome the negative externalities associated with car travel. The outcome of improved mobility and accessibility is seen as complementary to a good city life in puBlic spaces. Therefore, it is argued that cycling is a tool to facilitate people friendly environments. Recently, the City of Aarhus has implemented cycle streets around the Bicycle Ring as a solution to improve the conditions around the ring.
    [Show full text]
  • EMACS 2017 – Become a Part of the Team Welcome to EMACS!
    EMACS 2017 – become a part of the team Welcome to EMACS! In 2017, the city of Aarhus will host a great athletics event when we invite you to EMACS: the European Masters Athletics Championship Stadia – a competition for athletes, runners and race walkers from age 35 and above. We expect more than 4,000 participants, approx. 3,500 fellow travelling families/friends/coaches etc., along with visitors from 40 countries – just to name a few key numbers. Since Aarhus in 2017 will be all about athletics, we will need much help so that we can offer the many visitors a great experience. Besides an exciting athletics competition we are offering the visitors accommodation, social gatherings, cultural experiences – all in a festive athletic spirit! In order to complete the event and to make it the huge success we wish it to be, we expect to require help from more than 600 volunteers. Maybe you want to join us? Together we can make a fantastic event. Sign up today and become a part of the team! Mikkel Larsen Head of Event, EMACS 2017 [email protected] / + 45 28 22 64 75 Volunteers – the backbone of the event Without volunteers, there is no event! We appreciate YOUR help because both the organizers and participants know that the volunteers are the backbone needed to carry a big event as EMACS through the finish line. The competition will have its main base at the Aarhus Stadium / Ceres Park, where the facilities at and around the stadium can be used. Other than that, Viby Idrætspark will also be used during the entire event while race walks and the competitions in half-marathon will be held throughout the city.
    [Show full text]
  • Købmandsslægten Bech I Århus – Et Bidrag Til Byens Bygnings- Og Personalhistorie
    Købmandsslægten Bech i Århus – et bidrag til byens bygnings- og personalhistorie Af Jan Wibrand Indledning og baggrund – står nu i Den gamle By under navnet Det vil være en del bekendt, at der i det Marcus Bechs gård eller Renæssancegår- centrale Århus mellem Badstuegade og den – en betegnelse, der refererer til, at Volden indtil for knap 100 år siden stod en købmandsgårdens ældste dele stammede meget stor købmandsgård, der oprindelig fra slutningen af 1500-årene og er byg- var to købmandsgårde. Denne var fra ca. get af svært egetømmer i bindingsværk 1825-1907 ejet af to generationer Bech. og med profilerede knægte (bjælkeender), En ganske lille del af denne købmands- der er prydet med bladudsmykning mel- gård – en del af længen mod Badstuegade lem første og andet stokværk. Men den Marcus Bechs gård. Facade mod Badstuegade. Efter postkort ca. 1900. 61 blev opført mange, mange år, før Marcus Egentlig er der tale om to slægtsgrene Galthen Bech den ældre overtog gården. med efternavnet Bech, der fra omkring Men hvor stammede denne Marcus 1720 og 200 år frem i tiden fungerede Galten Bech den ældre (1795-1863) og som købmænd i Århus. Begge disse grene hans 2 sønner Marcus Galthen Bech den stammede fra de samme aner på femø i yngre (1840-1918) og Oluf Bech (1830- Smålandshavet. En fælles ane var fæste- 1905) fra? Disse to sønner overtog køb- gårdmand Niels Hansen. mandsgården i 1863 efter faderens død. fæstegårdmanden på femø havde en i det følgende vil jeg redegøre for de søn i sit andet ægteskab (han var gift af Marcus Bechs aner og slægtninge, der tre gange), der fik navnet Knud Niel- har været købmænd i Århus og søge at sen.
    [Show full text]
  • DIAKON Bladet Diakonforbundet2 Diakonbladet Filadelfi a Og Marts 2015 Diakonhøjskolens Diakonforbund Kan Det Betale Sig?
    VELKOMMEN 1 MARTS 2015 TEOLOGI 52. ÅRGANG RELIGIONSVIDENSKAB DIAKON bladet Diakonforbundet2 DIAKONbladet Filadelfi a og Marts 2015 Diakonhøjskolens Diakonforbund Kan det betale sig? www.diakonforbund.dk DIAKONBLADETS REDAKTIONSGRUPPE En tidligere minister blev kendt for at lancere Indlæg til Diakonbladet sendes til ansvarshavende redaktør: Diakon, sognemedhjælper Hanne Raabjerg, Fastrupvej 6, 8355 Solbjerg. sloganet ”Fra forskning til faktura”. Meningen var Tlf. 4124 5542 • E-mail: [email protected] klar nok: Det offentliges investering i uddannel- Diakon Rita Lund Mathiasen, Brunevang 86, 2., 2610 Rødovre serne skal kunne betale sig. Det skal underlægges Tlf. 5826 1147 • E-mail: [email protected] Diakon/diakonsekretær Conny Pedersen Hjelm det krav, at de bidrager til samfundets produkti- Center for diakoni og ledelse, Kolonivej 19, Filadelia, 4293 Dianalund on, og det skal uddannelserne indrettes efter. Tlf. 5827 1252 • E-mail: [email protected] Den holdning er trængt ned gennem hele ud- Diakon Britt Hoffmann, Pramdragervej 12, 8940 Randers SV. Tlf. 4129 0278 • E-mail: [email protected] dannelsessystemet lige fra de videregående ud- Diakon, diakonsekretær Bent Ulrikkeholm, Studsgade 44, 8000 Aarhus C. (arb.) dannelser til folkeskolen, men det har også fået Tlf. 2028 1381 • E-mail: [email protected] indlydelse på, hvordan vi ser på samfundets sva- DIAKONFORBUNDET FILADELFIA geste og de handicappede. Formand: Kirsten Nørremark Jensen, Tylvadvej 16, 6900 Skjern Det er nu fastslået, at forældre til handicap- Tlf. 4081 7427 • E-mail: [email protected] pede børn på døgninstitutioner skal pålægges Diakonisekretær: Conny Hjelm, Kolonivej 19, 4393 Dianalund. Tlf. 5827 1255 • E-mail: [email protected] egenbetaling til kommunen for opholdet, hvis DIAKONHØJSKOLENS DIAKONFORBUND anbringelsen ikke har ”et udpræget behandlings- Formand: Diakon Birthe Fredsgaard, Harrestrupvej 4 mæssigt sigte”, med andre ord: hvis man ikke in- 7500 Holstebro Tlf.
    [Show full text]
  • VIA IT & Digitalisering, ITS Og DMJX
    VIA IT & Digitalisering, ITS og DMJX Erfaringer og overvejelser ifbm. forberedelse til hel eller delvis outsourcing af it-drift Mads Konge Nielsen, chef for IT & Digitalisering Spørgsmål • Hvor mange er med i et driftsfællesskab i dag? • Hvor mange driftsfællesskaber er der tilstede? ITS, hvad er det? Et såkaldt administrativt servicefællesskab. • Idéen er, at man går sammen om at løse opgaver. Andelsforening (shared services) • IKKE ET KUNDE/LEVERANDØR FORHOLD! Og • Et udtryk for markedsgørelse indenfor det offentlige. Ambitionen er at overføre den private sektors dynamik ved at skabe flere tilbud. Hvad er et administrativt fællesskab eller shared service center(SSC)? En del af VIA • VIA er værtsinstitution for ITS og DMJX Om VIA: • DK’s 3. største uddannelsesinstitution. • Ca. 40 mellemlange uddannelser – lærer – ingeniør – sygeplejerske – pædagog osv. • Siden 2000 Hvem er IT-Supportcentret (ITS) • Oprindeligt fra Århus Amt • Oprindelig idé: Et teknisk Egå Gymnasium Grenaa Gymnasium supportcenter, som gjorde Langkær Gymnasium det muligt for skoler at Marselisborg Gymnasium koncentrere sig om Odder Gymnasium kerneopgaven – Paderup Gymnasium undervisning og Randers HF & VUC administration. Randers Social- og Sundhedsskole Risskov Gymnasium Social- og Sundhedsskolen i Silkeborg Social- og Sundhedsskolen Skive, Thisted, Viborg Støvring Gymnasium Vesthimmerlands Gymnasium og HF Tal Viby Gymnasium VUC Djursland IT i ITS og VIA: Aalborg Katedralskole 80 medarbejdere Aarhus Katedralskole 60.000 brugere Århus Statsgymnasium Århus Akademi 10.000
    [Show full text]
  • CLIMATE SOLUTIONS DENMARK 2008 Industrial Air Purifi Cation
    CLIMATE SOLUTIONS DENMARK 2008 Industrial air purifi cation LESNI A/S specializes in air purifi cation. We design, supply and install customer specifi ed plants and systems for demanding industrial sectors such as: The medicinal industry, pharmaceutical industry, metallurgical industry, furniture industry, graphic industries, paint and varnish industries plus the food production industry. LESNI A/S purifi es the air of irritating odour emissions, toxic gasses, solvents, dust and aggressive agents. For the past 20 years, we have designed, supplied and installed air purifi cation plants throughout Europe, America, Asia and Australia. These high-tech installations purify air volumes from 50 to 400,000 m3 per hour. LESNI A/S · Kornmarken 7 · DK-7190 Billund · Tel.: +45 75 33 25 00 · Fax: +45 75 35 30 06 · [email protected] · www.lesni.com COPSØ A/S Contents Editorial . 5 Colophon An energy fairytale? . 6 The clean tech boom . 9 Journalists Bjarke Møller, Ida Strand and Meik Wiking (Editor) Advertisements Birgitte Lundebye, Camilla Julia Olsen and Cities are the solution to climate change . 14 Henrik Wagner Holm Cool competencies . 18 Design Mette Qvist Sørensen, Qvist & Co. Proofreading EICOM Denmark; a melting pot for solutions . 22 Print Formula A/S ISBN 978-87-90275-96-9 Climate Solutions Denmark is published by The Danish Energy Company presentations: Association, NIDAB Networking and Monday Morning ABB . 26 Mondaymorning AllSun . 28 City of Aarhus . 30 Quotations allowed with explicit reference to Climate Solutions Denmark. City of Copenhagen . 32 Photocopying must comply with COPY-Dan regulations Danfoss . 34 For further information Danisco . 36 Monday Morning Danish Energy Association .
    [Show full text]
  • Aarhus/Central Denmark Awarded Title of European Region of Gastronomy 2017
    Aarhus/Central Denmark awarded title of European Region of Gastronomy 2017 Central Denmark can look forward to great international focus on both culture and gastronomy in 2017. Besides being European Capital of Culture Aarhus and Central Denmark Region have also just been appointed as European Region of Gastronomy in 2017. The great recognition is a result of a joint application entitled "Rethink good food" from a number of regional partners: Central Denmark Region, Aarhus municipality, European Capital of Culture 2017 Aarhus, Aarhus University, Aarhus Tech, and FOOD Denmark. "The jury was enthusiastic about our proposal, which is based on the Aarhus 2017 theme of rethinking. And we do that by strengthening the cooperation between chefs and food manufacturers, ensure sustainability, strengthen food education, and ensure public participation," says Head of Department Erik Sejersen, Central Denmark Region. The honorable title is awarded by the International Institute of Gastronomy, Culture, Arts and Tourism and in 2017 Central Denmark region shares the title with the region of Riga in Latvia and eastern Lombardy in Italy. "There is good reason for congratulating Aarhus and the region with this recognition. Culture and gastronomy are already going hand in hand, and in the program of European Capital of Culture gastronomy is already a major theme. We are looking forward to working with the other regions across Europe," says Rebecca Matthews, Managing Director of European Capital of Culture Aarhus 2017. The official nomination as European Region of Gastronomy 2017 takes place September 29th 2015 at an event in the EU pavilion at the world exhibition EXPO 2015 in Milan, Italy.
    [Show full text]
  • Welcome Future
    WELCOME FUTURE Date: April 2018 Publisher: Aarhus 2017 Foundation Publication Manager and Editor: Rina Valeur Simonsen Monitoring and Research team: Anne Juhl Nielsen, Nana Renee Andersen, Brian Duborg Ebbesen, Maria Hyllested Poulsen Design: Hele Vejen Print: We Produce ISBN: 978-87-999627-7-8 Welcome Future Short-term impact of European Capital of Culture Aarhus 2017 Welcome Future / Intro 2 Aarhus 2017 Contents 4 Selected outcomes 6 Forewords 6 Mette Bock, Minister for Culture 7 Tibor Navracsics, European Commissioner for Education, Culture, Youth and Sport 8 ▪Anders Kühnau, Chair of the Regional Council, Central Denmark Region 9 ▪Jacob Bundsgaard, Mayor, Aarhus and Chair, Aarhus 2017 Foundation 10 ▪Rebecca Matthews, Chief Executive Officer, Aarhus 2017 Foundation 12 Six Strategic Goals and Key Performance Indicators 18 Executive Summary 20 Aarhus in Context 22 Methodology 24 Cultural Impact A stronger and more connected cultural sector 28 ▪A year like no other 36 ▪All art forms and more 44 ▪Something for everyone 48 Selected reviews 53 Local anchoring 56 ▪Grassroots engagement 58 ▪Inviting the world 68 Scaling up the cultural sector 74 Selected awards and nominations Welcome Future / Intro 3 Aarhus 2017 76 Social Impact Active and engaged citizens 80 Engagement through volunteering 90 Cultural community engagement 96 More culture for more people: making art accessible 102 Economic Impact Growth through investment 104 Economic outcome 106 Record growth in visitors 112 Tourist influx by boat and plane 116 Travelling business 118 New
    [Show full text]
  • Competence & Job Catalogue
    AARHUS AU UNIVERSITY BUSINESS AND SOCIAL SCIENCES CACo T mp a - e - ltence og u & e J OB COMPETENCE & JOB CATALOGUE 3 CONTENT Welcome 4 Business Intelligence (former Business Performance Management) 6 Consumer Affairs Management 8 Corporate Communication 10 Economics and Management (former Økonomi - Cand. oecon) 12 Engineering in Technology based Business Development (Herning - Cand.polyt) 14 Erhvervsjura 16 Erhvervssprog og International erhvervskommunikation i engelsk 18 Erhvervssprog og International erhvervskommunikation i tysk 20 Erhvervssprog og International erhvervskommunikation i fransk 22 Erhvervssprog og International erhvervs kommunikation i spansk 24 Erhvervsøkonomi (Cand.soc) 26 EU Business and Law 28 Finance (former Finansiering) 30 Finance and International Business 32 Information Management (former IT/datalogi) 34 Innovation Management 36 International Business 38 International Economic Consulting 40 Informationsteknologi - IT, Kommunikation og Organisation 42 Jura 44 Logistics and Supply Chain Management 46 Management Accounting and Control (former Økonomistyring) 48 Marketing 50 Marketing and Business Innovation (Herning) 52 Psykologi 54 Revision 56 Samfundsfag (Cand.soc) 58 Statskundskab 60 Strategy, Organisation and Leadership (former Strategi og ledelse) 62 Virksomhedskommunikation 64 Quantitative Economics 66 4 W e l co m e Welcome Formålet med dette kompetence- og jobkatalog er at The purpose of this competence and job catalogue is to give inspiration og guide nuværende studerende i deres inspire and guide current students in their job search. Here jobsøgning. Du kan finde informationer om, hvad man kan you can find information about what a number of our alumni arbejde med i det første job efter endt uddannelse samt work with in their first job after graduation, as well as inspira- inspiration til mulige arbejdspladser.
    [Show full text]
  • Travel Study Itinerary
    UW Interdisciplinary Study Trip | Copenhagen, August 30 - September 15, 2013 Gehl Architects, Bianca Hermansen, Nancy Rottle, Jim Nicholls, and VeraEve Giampietro Vera's phone number for the duration of the trip: +45 71 41 98 37 URBAN PLAY in Denmark and Sweden Breakfast will be on your own in your apartments. 30 Friday Welcome to Copenhagen Fredag Check in at 2:00 and after Flensborggade 39,1669 København, Denmark Check in with Vera to receive room assignments. [20:00-21:30] Orientation: Meet in Nancy and Jim’s living room for an overview of city structure, review of our schedule etc., and to meet everyone. [prior: optional, on your own] Visit the Danish Design Center, now aligned with the Design Society, free admission. Open until 17:00, 27 H.C. Andersens Boulevard. Swim at the Harbor Baths (closed after Saturday). 31 Saturday Copenhagen: the Once and Future City Lørdag A walking tour that serves as an orientation to the structure and development of Copenhagen. Along the way we will pause to allow for sketched impressions / live mapping / notational scores. Bring your lunch or plan to buy on the way. [9:00] Meet in front of the apartment. Walk together to take #1A bus to Christiansborg. Walking tour of Copenhagen’s structure and features with Nancy: Christiansborg, National Library, Parliament, Stock Exchange, Rundtaarn, Kultorvet and new playpark over the city's cleaning center, King’s Garden (with Index Award Design to Improve Life Exhibition), Nyboder housing, [Kastellet if time], Kvaesthus exhibit, Nyhavn, Havnegade to boat landing at Holmen's church. [14:55 or 15:40] Boat Tour Orientation Trip, Netto Dock, Holmens Kanal.
    [Show full text]
  • Braa-A-Nordic-Tech-Hub-2019.Pdf
    Aarhus University is well known, and we have very good experience of recruiting graduates as software developers. They are Denmark has the Most flexible highly educated and skilled. And they do well – even if they go to world’s healthiest and liberal hiring/firing the United States, for example. They have no problem keeping work-life balance No. 1 – with above-average time spent practices up when they arrive in Silicon Valley. in the world for on leisure & personal care in the world worker motivation IMD OECD Better Life Index World Economic Forum Steffen Grarup, Director of Engineering, Uber ALL ABOUT MEET THE COMPANIES BUSINESS REGION Get to know some of the successful IT, tech and AARHUS communication companies that call this place home. A brief introduction to the region and its BUSINESS strengths. REGION AARHUS PAGES 6-11 PAGES 12-15 – A TECH RECRUITMENT RESEARCH EVENTS Go headhunting among one of Be inspired, meet like-minded Business Region Aarhus is a collaboration between & EDUCATION HUB IN the world’s best-educated and people and let your creativity 12 municipalities in East Jutland, Denmark. The region Our citizens have a generally most motivated workforces. run wild. is home to one million people and Denmark’s biggest higher level of education than in growth centre outside Copenhagen. GROWTH the rest of Denmark – and the scientific research is world-class. PAGE 16 PAGE 22 PAGE 24 THE GOOD LIFE The tech hub of Business Region Aarhus is a centre of increasing interna- INNOVATION Denmark ranks among the top countries tional attention. A dynamic community of cutting-edge entrepreneurs, R&D in the world for quality of life and work-life specialists and leading IT companies are driving unprecedented growth ENVIRONMENTS balance.
    [Show full text]