Branding of Aarhus 2015 - 2018 Local Action Plan Aarhus, March 2015 Innovative place-brand management _Aarhus With a population of 320,000, Aarhus Approximately 20 per cent of all is Denmark’s second largest city and trips in Aarhus are made by bike and the fastest growing in the country. In the city is working hard to support the past 10 years, the city has received healthy lifestyles and protect the en- 15,000 new residents and created vironment. The city aims to be CO2 20,000 new jobs, the majority within neutral by 2030. the knowledge, service and innovation industries. The greater Aarhus area is organised into Business Region Aarhus to coor- A strong university – in the top 100 dinate the synergies between the City of the world’s 17,000 universities – of Aarhus and the surrounding 11 makes Aarhus a driver for growth municipalities, with approximately for the entire region, with more than 2.1 million inhabitants. 50,000 students. The university, along with the waterfront and the so-called The City of Aarhus has extensive Latin Quarter, gives the city a young experience in promoting growth and vibrant feel. In 2017 Aarhus will through targeted investments and be the European Capital of Culture. work in close cooperation with the local business life, the university and other knowledge institutions. Internationalise with Aarhus 2015 Authors: Line Gerstrand Knive,
[email protected], Stinne Bille,
[email protected], Mayor’s Department City of Aarhus Graphic design and layout: Stine Sandahl, www.sandahls.net City branding toolbox: www.citybrandaarhus.dk All reproduction must be approved beforehand.