AARHUS CASE The ACC COMPETITION MAGAZINE

ACC/ASPIRE EXPERIENCE THE IDEAL CASE SOLVER - CONQUER THE CASE WITH ADVICE FROM PREVIOUS PARTICIPANTS AND JUDGES

THE FLOOR IS YOURS - WHAT DO YOU GET OUT OF AARHUS CASE COMPETITION?

PRESENTING THIS YEAR’S CASE COMPANY “ONLY/BESTSELLER” AND PARTNERS PRESENTING THIS YEAR’S JURY

WEEK 15: 9TH - 13TH APRIL WELCOME TO AARHUS CASE COMPETITION 2018

Aarhus Case Competition (ACC) is the tale of a vision by Studenterlauget that has been unfolding since the first event in 2012. The vision is to bridge the academic world and the business world, to foster more qualified prospective employees and to enable companies to aid with this development. This year, in week 15, we will continue this legacy when we host the seventh consecutive case competition at Aarhus University.

ACC aims to bridge the gap between academia and the business world. This is a goal we proudly strive to achieve through constant hard work and renewal of our case competition. Today, companies are to an increasing degree looking for potential employees that possess great analytical and practical skills when it comes to solving their ever-changing challenges.

MONDAY TUESDAY WEDNESDAY Case THURSDAY FRIDAY 1 This year, we have opened our Aspire Case Camp up for ten cross-disciplinary teams from AU Challenge. With 8:00 this, we hope to promote a case competition culture to Main Case Release Aspire Case Submission a broader array of students. It is our strong belief that 08:00 - 8:30 08:00 - 8:30 practical case-solving skills are applicable to all lines of work, whether it is within conventional businesses, H&B Presentation Deloitte Presentation 10:00 government, or science and technology etc. 09:00 - 12:00 09:00 - 12:00 Case Solving - Main Case 08:30 - Case Solving for the nine Friday Lounge Concurrently, we also host our main event: Aarhus Case Dansk ACC teams - by ONLY/ Competition. Here, nine hand-picked top-qualified teams Supermarked BESTSELLER Preliminary Main Case 10:00 - 12:00 from different areas of study from the Nordic countries 12:00 Group - 14:00 Rounds for the 10:00 - 14:00 nine ACC will compete to become the Nordic Champions in case- teams solving and to win the main prize of 30.000 DKK. 11:00 - 12:30 Case Solving Case Solving Case Solving Case Solving - First - First - Second - Second Working closely with our case company, 14:00 Introductory Introductory Introductory Introductory ONLY/BESTSELLER, and our Premium Partners, Case Case Case Case ACC Case Submision H&B | Hildebrandt & Brandi and Deloitte, we have 12:00 - 17:00 12:00 - 17:00 12:00 - 17:00 12:00 - 17:30 14:00 - 14:30 shaped the foundation of the week with three challenging Doors open to the ACC Finals 15:00 - 16:00 business cases. This will equip the participants with 16:00 strong analytical, creative and practical skills applicable NNIT 15:00 - 20:00 to solving any real-life business case or to ace that job ACC Finals interview. With the help of our Premium Partners and this 16:00 - 20:00 year’s Digitalisation Partner, NNIT, we are certain that the The nine ACC Aspire Case The nine ACC teams present Preliminary 18:00 teams present Solving Advise their solutions with the participants will come up with magnificent solutions. their solutions Aspire teams as spectators Rounds for 17:45 - 18:45 17:45 - 18:45 17:45 - 18:45 Aspire 17:30 - 19:00 This year’s Organising Committee is made up of 26 The winners of ACC and Aspire is announced 19:00 - 19:15 Social event with voluntary students who have dedicated almost a year’s COLOPHON 20:00 announcement of the worth of hard work and long nights to help make Aarhus winners of ACC and Case Competition 2018 the best one yet. Editor-in-chief: Emma Damgaard Williams Social Event for the nine Aspire Aspire Finals Emma Damgaard Williams Nina Hoffmann Volmar 19:00 - 21:00 VIP Afterparty ACC Teams and the 20:00 - 21:30 Katrine Tarp Havmose Our vision is to make ACC the most challenging and Managing Editors: winning Aspire Team Afterparty for Christoffer Sørensen 19:15 - 22:30 20:00 - 00:00 all Aarhus rewarding case competition, and we truly believe that Christian Mosegaard Jensen 22:00 Kristoffer Moesgaard BSS students ACC 2018 will take us closer than we have ever been to 20:00 - 00:00 Christiansen Other Contributors: achieving this goal. ONLY/BESTSELLER Graphics & Layout: H&B | Hildebrandt & Brandi Viktoria Velkova Kostova On behalf of this year’s Organising Committee, Deloitte NNIT 0:00 Writers: Dansk Supermarked Group Carina Schau Vedelsdal Carina Schau Vedelsdal, Isabella Vestergaard and Studenterlauget Party in Klubben Isabella Vestergaard 00:00 - 02:00 Pelle Rytter Lindequist Pelle Rytter Lindequist Christian Mosegaard Jensen Head Coordinators of Kristoffer Moesgaard Aarhus Case Competition 2018 Christiansen

Partner Events Social Events The nine ACC teams Aspire Participants 1 TABLE OF CONTENTS

The ACC Week Overview 4 What is ACC? 6 The ACC Experience 7 What is Aspire? 11 The Aspire Experience 12 ONLY/BESTSELLER 16 The Floor is Yours 18 What is in it for You? 20 H&B | Hildebrandt & Brandi 22 Deloitte 24 The Story of Aarhus Case Competition 26 Studenterlauget 28 The Ideal Case Solver 30 NNIT 32 Dansk Supermarked Group 34 Behind the Scenes of ACC 37 Presentation of the Jury 40 Partners & Sponsors of ACC 2018 44 Overview of the Advisory Board 46

2 3 THE ACC OVERVIEW

Case THURSDAY FRIDAY 1 MONDAY TUESDAY WEDNESDAY THE MAIN CASE THE GRAND FINALE BY H&B | HILDEBRANDT & BRANDI BY DELOITTE BY NNIT & DANSK SUPERMARKED The main case will be released, and GROUP It is the day of the ACC Finals! The The management consulting company H&B | As the host of Tuesday of Aarhus Case Competition it is time for the nine ACC teams Organising Committee of Aarhus Case Hildebrandt & Brandi will host Monday of Aarhus 2017, the consulting company Deloitte will share and Aspire participants to apply Competition opens the doors for the Case Competition 2018. Consultants from H&B their knowledge about financial consulting. Thursday in the ACC week will be the tools and knowledge they have inspiring and exciting last day of the will give advice on the process of case solving Dedicated consultants from Deloitte Financial hosted by the Digitalisation Partner acquired during the two introductory ACC week. Besides experiencing top in order for the participants to structure their Advisory will present the department’s various NNIT and Product Partner Dansk cases including the presentations, business students from the Nordic time and present solutions to authentic business service areas, give the participants a taste of what Supermarked Group (DSG). DSG workshops, and case solving process countries present their case solutions, challenges in a professional manner. Moreover, the life as a consultant looks like and present the will open the day with a morning in order to reach the ideal case the audience has the opportunity to this day will be based on tools and strategies that participants of ACC and Aspire with specific tools lounge and several presentations. solution. Moreover, representatives mingle with top professionals from the are paramount within management consulting. and concepts useful for solving the subsequent Afterwards, DSG will provide the from NNIT will provide private Danish business world. case. participants with food, drinks, and counselling sessions for the ACC fun activities during the afternoon. H&B PRESENTATION AND CASE teams and circulate between the FRIDAY LOUNGE BY ONLY/ DELOITTE PRESENTATION AND TRAINING Aspire participants and guide them, BESTSELLER WORKSHOP DIGITAL PLAYGROUND - AN The nine ACC teams and Aspire participants especially within business intelligence Stop by the Upper S-building to The nine ACC teams and Aspire participants AFTERNOON WITH NNIT attend this presentation and partake in the and digitalisation. experience ACC 2018’s astonishing attend this presentation and partake in workshops Thursday afternoon will be hosted by highly educational case training hosted by H&B. Friday Lounge hosted by the Case hosted by Deloitte. Participants can expect to be NNIT. The event “Digital Playground - The participants can expect to strengthen their MAIN CASE RELEASE Company. This is your opportunity challenged and to develop their case-solving skills An afternoon with NNIT”, will provide case solving abilities through techniques brought The main case is handed out at 8.15. to mingle with representatives from by means of tools and concepts brought to them a sneak peek at the current trends to them by some of the best consultants in the The nine ACC teams will have 30 various departments of the Case by some of the best consultants in the industry. within the digital transformation industry of management consulting. hours to solve the case, while the Company 2018. Moreover, be prepared to experience an interactive participating Aspire teams will hand agenda with both theoretical input, CASE SOLVING and engaging demystification of financial cases and in their solution after 24 hours of real life cases and practical advice. their complexity. Provided with the best tools in PRELIMINARY ROUNDS FOR To solve the first introductory case, the nine ACC intense case solving. hand, both newbies and experienced case solvers Dinner will be provided along with THE NINE ACC TEAMS teams and participants of Aspire Case Camp will will accelerate their competences during the day. the possibility of mingling with The three best solutions will be selected be applying the tools they have acquired from experts within the world of IT. All amongst the nine ACC teams. The the H&B presentation and case training. CASE SOLVING in all, NNIT will set the frames for selection will be based on each team’s students to ask questions, be playful solution, presentation skills, and their For the second introductory case, the nine ACC PRESENTATIONS BY THE NINE ACC and explore the world of digitalization ability to answer the questions from teams and participants of Aspire Case Camp will TEAMS and technologies of tomorrow. the highly qualified jury. use the tools that Deloitte provided to solve the The nine ACC teams will present their solutions case. to the first introductory case of the week. H&B ASPIRE FINALE ACC FINALS consultants and representatives from the Case Thursday evening is the time for the The three best teams will present PRESENTATIONS BY THE NINE ACC Company will be present in order to give Aspire Finale. Three teams will be their solutions to the jury consisting of feedback and select the winning team. TEAMS selected to present their solutions acknowledged and highly qualified top The nine ACC teams will present their solutions for the main case in front of a highly executives positioned in the Danish H&B SOCIAL EVENT FOR THE NINE ACC to the second introductory case of the week in qualified jury and an audience business life. The winning team will front of Aspire participants as spectators. Deloitte TEAMS AND THE WINNING ASPIRE consisting of the nine ACC teams and receive amazing prizes and gain the consultants and representatives from the case TEAM Aarhus BSS students. The winning title ‘Nordic Case Solving Champions’. company will be present in order to provide team will receive prizes as well as the During the ACC Finals, drinks, dinner, Consultants from H&B will host a social event for feedback and seed the nine teams for the ACC title as winners of Aspire Case Camp. and snacks will be served to the the nine ACC teams and the winning Aspire team Finals. audience. of the first introductory case. DELOITTE SOCIAL EVENT FOR THE NINE ACC AFTER PARTY ACC TEAMS AND THE ASPIRE TEAMS After an entire week of intense case Consultants from Deloitte will host a social event solving and educational workshops, for the nine ACC teams and Aspire participants of it is time to celebrate the great the second introductory case. The nine ACC teams accomplishments! The ACC After and all aspire teams will get the opportunity to Party will take place in Klubben where network with Deloitte consultants during dinner the Organising Committee of Aarhus and entertainment. Case Competition will ensure superb surroundings for an excellent ending of ACC 2018.

4 5 WHAT IS AARHUS CASE COMPETITION?

Aarhus Case Competition (ACC) is an The week begins with the two annual case competition exclusively for introductory cases that prepare the nine Nordic business students. It is a week- teams for the main case by providing long event where nine diverse teams are them with valuable insights and skills. selected to participate and compete for Furthermore, the program provides the the title as Nordic Champions in case nine teams with feedback and tools in solving and solutions. These nine teams order to enhance their presentation consist of top-qualified business students skills, case solving process, solutions, from Denmark, Norway, Sweden, and and techniques. Finland. The main case takes place Wednesday Throughout the week, the nine teams where the nine teams work with their solve two introductory cases and an cases and prepare their presentations. extensive 30-hour main case. Each case The participants present their solutions is based on challenging real-life business in preliminary rounds to decide which cases with issues that the case company three teams will proceed to the finals, is currently facing. In this way, the ACC taking place Friday. During the finals, week unites the theoretical skills of the the three selected teams will present highly qualified business students with their solutions in front of a panel of the real-life challenges of the business judges consisting of top professionals as world. well as an audience of 500 spectators. Afterwards, the finalists will face a Q&A The entire ACC week takes place in the session answering questions from the charming city of Aarhus. All expenses judges. Finally, the winning team will be including accommodation, transport, and announced. This team will receive both food are taken care of by the Organising a cash prize (along with the two runner Committee. This gives the participating ups) and the title of “Nordic Case Solving students the best possible conditions for Champions 2018”. performing well meanwhile enjoying an experience of a lifetime.

6 7 THE ACC EXPERIENCE

How do you sum up competing against the best business students in the Nordics as well as solving and presenting challenging real-life business cases in front of top professionals from the Danish business life? We have asked three former ACC participants to share their experiences and why engaging in ACC is an experience of a lifetime.

Why Participate in ACC? and Finland. These teams compete Aarhus Case Competition offers a for the title as Nordic Champions week of intense case solving, where in case solving and solutions. The you get the opportunity to apply unique opportunity to compete against business students from other your theoretical knowledge on real- best. Experiencing a student event “Besides the practical learning countries and apply one’s skills in Real-life Challenges with life business cases. So, what is it like this on such a big scale was an experience you get from case new environments is also a part of Valuable Insights into the that makes the ACC participants eye-opening experience for me,” competitions, I think it is a great attracting the talented students: willing to sacrifice voluntary hours Anh Phuong Huynh says. Business World signal to potential employers. You on engaging in such an event? As a participant in ACC, you are “I wanted to experience a case signal that you like a challenge “ACC has such as cool set-up that obligated to immerse yourself and competition in another country and and you want to apply yourself and “Case competitions are great fun if provides the participating students solve two introductory cases and see how it works. Together with engage with real world problems. you like to be challenged in a time with a wonderful experience. So, an extensive 30-hour main case. All your team, you get to strengthen What is not to like? If you practise, constrained, highly competitive please challenge yourself and apply. cases originate from challenging your consulting skills and compare you may even get impressive results format with a team of friends. I If you are not ready for the ACC stage real-life business cases with issues yourself with the best business that look beautiful on your CV,” knew that ACC provides everything yet, Aspire Case Camp is a great that the case company is currently talents in the Nordics, which is Ebbe Faurschou says. you need to supercharge your learning platform. In my experience, facing. In the end, this provides the great,” Anh Phuong Huynh explains. Ebbe Faurschou experience, so it was an easy MSc Economics Aspire is the best platform if you are participating students with both “I got the opportunity to talk to a decision to make,” Ebbe Faurschou Winner of ACC 2017 new to case competitions,” Ebbe practical experiences and insights lot of influential people from the says. A Professional Set-up and a Faurschou says. into the business world. partner companies about every Memorable Experience Several former ACC participants Professionalism and a dedicated Unlike other case competitions, ACC “Working with the case company have used Aspire Case Camp as a work-ethic are pivotal for the is a week-long event that besides of ACC 2017, DONG Energy (now stepping stone for getting hands- Organising Committee of ACC. solving cases and presenting Ørsted), was really fascinating. We on experience with case solving and This is because the Organising solutions also enriches the students got to work with different aspects of developing their skills in order to Committee wishes to provide with educational presentations and the business, and it really intensified reach the level that is required for the participants with an inspiring workshops carried out by partner my learnings about the energy competing among the nine teams: experience and the opportunity to companies – all in favour of the industry and all the exciting things develop their skills. This has been participants. that are currently happening within “I have participated in Aspire Case highly appreciated by the previous this sector. It made the experience Camp several times, and I remember participants and is highlighted “ACC is extraordinary in the sense more fun solving cases within a one year watching the finals of ACC. as something that makes ACC that it is happening over a week. whole new area,” Anh Phuong I was so amazed by the level of the stand out compared to other case It allows you to solve several Huynh says. finalists and how they managed to competitions. cases and immerse yourself in the come up with such thorough and concrete business challenges to The essence of ACC is to prepare persuasive solutions. It truly inspired “The ACC week was organised very a much greater extent. However, students for a career. When you me and made me want to work even well and in a highly professional ACC is so much more than solving participate in ACC, you get the harder in order to reach the same manner. I was certainly impressed cases. During the week, Aarhus unique opportunity to engage with level one day,” Anders Josiasen by the Organising Committee and BSS is transformed and filled with big and influential companies and says. how well they took care of us during both educational and social events demonstrate your actual skills and the week. You do not have to worry what you are capable of achieving. Anders Josiasen that ensure learnings and bring you Each year, Aarhus Case Competition about anything, and they provide Getting closer to the business life MSc Finance closer together with your fellow manages to unite nine diverse teams the best conditions for us to focus and showcasing yourself on the ACC Finalist of ACC 2017 students,” Anders Josiasen says. from Denmark, Sweden, Norway, on solving the cases and just do our stage can prove to be paramount when applying for your next job 8 9 THE ACC EXPERIENCE WHAT IS ASPIRE CASE CAMP? single aspect of their business. This your studies. Please, please, please exhibiting great team spirit. Having created a better understanding of do make this wonderful choice and your team in place, asking the partner The Aspire Case Camp of Aarhus Case which days they wish to participate in. which career path I might want to participate,” Ebbe Faurschou says. representatives questions, preferably Competition 2018 takes place during the Moreover, they also have the opportunity pursue in the future and what it takes early in the process, is absolutely key. first four days of the ACC week. Aspire to specify their level of experience with to get there. Working intensively on a “Start preparing before the ACC Besides that, there are nothing more Case Camp provides the participating case solving. Aspire Case Camp allows case in ACC provides insights into the week and spend time on acquainting to say than do it. Apply. You will not students with the opportunity of gaining business life that you do not receive yourself with the case company’s regret it for one second. If I could do for a more flexible and open approach any other places at the university,” specific business model. It saves it all over again, I will not hesitate one first hand experience with case solving. for those who are curious about what it Anders Josiasen says. you a lot of time in the end, and it second,” Anh Phuong Huynh says. Aspire Case Camp is open to all students takes to participate in a case competition might give you a decisive advantage. from Aarhus Univeristy. and without having years of experience. To All Potential Participants Besides that, remember to enjoy the With all of this in mind, Aarhus Case in ACC 2018: Just Do It! week and do not be afraid to go all Competition 2018 can be said to One of the main goals of Aspire Case Even though Aspire Case Camp is in. It is super fun and educational, offer the participants an experience In order to prepare this year’s and you get to apply your theoretical of a lifetime. We cannot wait to follow Camp is to introduce the participants to smaller in scale compared to Aarhus participants for the ACC experience, knowledge in a whole new setting the nine teams of ACC 2018 during the concept of case solving by allowing Case Competition, it also culminates the three former participants have that is both safe and allows for the week and see them unfold and them to familiarise themselves with with a final. Here, the three best given their advice on how to approach developing and taking changes,” compete for the title as Nordic Case the business world through real-life teams are selected to present their ACC. This includes the message that Anders Josiasen says. Solving Champions. you should not hesitate to apply: and exciting cases. Aspire Case Camp solutions Thursday evening in front of offers the exact same cases and partner a jury consisting of top professionals. “Great teamwork is worth everything “Take the challenge. Set a great team in case competitions, so make sure companies as Aarhus Case Competition. Conclusively, one team will be announced and apply yourself. You can only that you set up the right team. The as the winner of Aspire Case Camp 2018. gain from the experience, and those week is so intense, and you spend so What makes Aspire Case Camp stand few days of missed lectures will be many hours together with your team, out from Aarhus Case Competition insignificant when you look back at which will not be possible without is the possibility for the competing students to customise their experience and participation. This means that it is possible for each individual to select

10 11 THEThe AspireASPIRE Experience EXPERIENCE

Aspire Case Camp provides the participating students with the opportunity of gaining first hand experience with case solving, but in a more flexible manner. Tofurther underline what Aspire Case Camp is all about and what its value is, three previous participants from 2017 with three different educational backgrounds have given their take on the Aspire experience. The three participants have attempted to highlight what Aspire Case Camp is all about.

Why Participate? Alternative Backgrounds are When asked about why they chose an Advantage to participate in Aspire Case Camp, Christian Hoe, with an untraditional both James Tomlinson and Niklas profile compared to other solving the cases in a stressful suitable advice to give to future Mikkelsen underlined the problem- participants, describes Aspire Case An Aspire Learning Curve As Aspire is open to all students environment with your teammates, participants. All three participants solving aspect that the event provided Camp as something that allowed at Aarhus University, it manages to but also the support from the agree that it is a good opportunity them with. The practical engagement teams with mixed profiles to prosper. gather a plethora of personalities different partners throughout the for any student that is interested in in real-life cases allowed them to He was in a team with two others and profiles. Combining this with week.” enhancing their skills within case- apply their knowledge in a different studying Economics and Business the overall case solving attributes solving and similar areas. context than usual. Administration. Christian found that it was challenging of ACC and Aspire Case Camp in “Do it! Do not be afraid to join, even “I decided to participate as I wanted to present his team’s solutions in “It is important not to label oneself general, participants are bound with no experience. Aspire Case to improve my problem-solving skills English in front of so many people solely based on one’s academic to learn a thing or two about Camp is about learning – and no and get more experience by working as memorable. background. It is certainly possible themselves, their team, and real-life matter how much case solving you with real life cases. It was also an to contribute with a lot more if you business problems. “One thing you discover in the way have done before, you will increase opportunity to apply my knowledge choose to look at other aspects. Of Niklas Mikkelsen James Tomlinson expresses that that the presentations are set up is your analytical toolbox!” Niklas and get to work together with my course, misunderstandings happen MSc. in Finance the team you participate with has that discipline, how you build up a Mikkelsen adds. study group in a different way than and of course there are some things Winner of Aspire Case Camp 2017 a huge importance. He highlights story, and claim your arguments are we are used to,” James Tomlinson you just HAVE to know or understand. that it is important to gather a team vital. It has to be done thoroughly! says. However, with a different profile, it where everyone knows how each At the same time, however, this was was more acceptable for me to be team member works and what their also the best part of our teamwork.” “It challenges you in a practical critical about the process of our case individual capabilities are. manner as opposed to what we are solving. In a way, it allowed me to Christian Hoe mentions that the used to during our studies,” Niklas pinpoint areas where the two others “I also learned a lot about how to process of working so intensely with Mikkelsen explains. actually could not explain a concept divide the work between the team a team really made an impact on or idea. In turn, this allowed us to members and how to structure him: Christian Hoe, with a background in understand which, areas we had to the case from the problem to the “To disappear into a “closed bubble” Public Health, became interested in focus more on.” solution. During the introductory participating through his friend. workshops to problem solving, I where you forget about time and place and only focus on working “At first, I thought that my profile All in all, Christian Hoe underlines gained insight into how to approach together with two or three team might not be a match with the that having a different profile problems and solve them in a members with the same goal in expectations of the competition. certainly does not make the Aspire structured way. It has since helped mind is an amazing feeling.” However, one of my friends told me Case Camp experience any less me when working on assignments that it was not much about academics giving or successful. Rather, it allows and also when working in groups,” one to provide a useful dynamic to James Tomlinson explains. Tip for the Potential but rather common sense and being James Thomlinson the group. Participants of Aspire Case able to use your competencies and MSc. in Management Accounting ideas with real-life cases.” Christian Hoe To this, Niklas Mikkelsen moreover Camp 2018 MSc. in Public Health adds, and Control In the advent on this year’s Aarhus Participant of Aspire Case Camp 2017 Finalist of Aspire Case Camp 2017 “There are plenty of opportunities Case Competition, the three and lots to learn! Not only from participants were also asked about

12 13 THE ASPIRE EXPERIENCE

Christian mentions that it is important others, a competency you really learn the experience!” James Tomlinson to prepare oneself regarding by participating!” mentions. presentation slides, timeplan, and the overall structure. Additionally, he “... to have a diversified team so All in all, what is left to say is that adds: that you can benefit from each of Aspire Case Camp 2018 will provide your unique skills. Secondly, try and any participant with a memorable “As a participant, you receive insight get a good slide deck, so that you experience and provides several into the tools that are essential for can spend more time on solving the learning opportunities! It is all about working in the case-solving sector - problem rather than spending a lot of daring to aspire and daring to take in any company that is. To be able to time making every slide from scratch. the first step in acquiring skills that build up one’s work using a model Finally, use it as an opportunity to can be used for your future! focused on case-solving, is, among learn a lot of new things and enjoy

14 15 :

16 17 THEThe AspireFLOOR Experience IS YOURS, CASE SOLVERS!

Aarhus Case Competition and Aspire Case Camp aim to connect the theoretical academic world with real-life business scenarios. Throughout the ACC week, participants are challenged to explore their professional and personal abilities, ultimately obtaining experience through realistic case solving.

Both Aarhus Case Competition (ACC) and Aspire Case Moreover, our esteemed case solvers get ample Camp provide the participants with the opportunity opportunities to network with like-minded students, to get insights into real-life business experiences. The recruiters, and top executives through the various participants will meet challenging real-life cases and events provided during the week. develop their competencies while receiving assessment and feedback from top professionals. Besides solving Finally, the winners of Aarhus Case Competition will win cases, this year’s Case Company, ONLY/BESTSELLER, attractive prizes. These prizes include cash prizes for the our Premium Partners, H&B | Hildebrandt & Brandi and three best teams of respectively 30.000 DKK, 18.000 Deloitte, and our Digitalisation Partner, NNIT, will be DKK and 9.000 DKK, as well as the best team receives ready with inspiring presentations, ensuring the full case the title as Nordic Case Solving Champions 2018. competition experience for every participant. All in all, the case solvers of ACC 2018 and Aspire Participating in ACC or Aspire Case Camp paves the Case Camp 2018 will be able to use their experiences way for exciting outcomes, and it makes you stand obtained during the week as a valuable tool for getting out from other candidates when applying for your ahead of the game and one step closer to their desired next job. As a case solver for ACC or Aspire Case career goals. So here we go! The floor is yours, Case Camp, we guarantee that you will experience personal Solvers! development and enhance valuable skills, teamwork, and of course; develop excellent case solving abilities!

18 19 WHATThe Aspire IS INExperience IT FOR YOU?

Participating in either Aarhus Case Competition or Aspire Case Camp prepares the students for their future careers, but what exactly do you gain from taking part in the ACC week? What better way to answer this question than allowing former ACC participants, Aspire participants and last year’s judges to pitch in on this discussion.

Developing Excellent Case set of a superior league,” Johann trying to recruit the brightest talents Solving Abilities Gautier, ACC 2017 judge, says. of the future. This a very strong platform that bridges the students Aarhus Case Competition and “What you learn from participating and the business life,” Thomas Aspire Case Camp offer a unique in the ACC week is to work under Arentsen says. opportunity to apply your theoretical pressure and find solutions to knowledge on challenging, real- complex business problems. To “The partner companies collaborat- life business cases. The goal is to me, it shows that you have the ing with ACC and Aspire are there promote a case solving culture courage to take up challenges, are to mingle with the students and among students and prepare them curious, and want to engage early guide them in order to reach a high- for the business world - a world that with companies. You will definitely er level. This gives us as students a calls for experienced case solvers! be better prepared for whatever rare opportunity to speak intimately career you end up pursuing after with bright minds from very interest- “ACC dresses you to approach participating in the ACC week,” ing companies,” Niklas Mikkelsen, complicated problems and narrow Peter Mølkjær, ACC 2017 judge, Winner of Aspire Case Camp 2017, them down to a concrete, well- explains. says. argued solution, which is something I use every day in my job. When Current and previous partner you find yourself in a big, complex Uniting Students and the Business World companies have particularly organisation, it is very often a matter benefitted from the collaboration Bridging the academic world with of selling your idea by telling the with Aarhus Case Competition “As a partner company, you get feeling,” Christian Hoe, Aspire business and case solving skills. If real-life business situations is an good story, making impressive regarding recruitment of prospective valuable insights into the impressive finalist 2017, says. you still need some last convincing, important cornerstone of Aarhus slides, and developing a well- employees. QVARTZ, which has level of the participating students. we will leave you to the words of Case Competition. As a participant, founded and creative solution. made up one of the two Premium For NNIT, being the Digitalisation “The event was extremely well- one of last year’s ACC winners Ebbe you not only get the opportunity to These are the learnings you get Partner’s for six consecutive years, Partner last year actually meant organised and executed. Never in Faurschou: engage with representatives from by participating in ACC, ”Silas hired a total of 10 employees either that we recruited one from the my life have I attended an event like the business world and learn tips Moestrup Pedersen, Winner of ACC participating in ACC or from the Organising Committee 2017 and this in which everyone was taken “Please, please, please do make this and tricks to solve and present cases 2016, now Digital Performance Organising Committee during their got in contact with several students such good care of and everything wonderful choice and participate.” in a professional manner, you also Analyst, LEGO, explains. engagement in ACC. However, the as well, which would not have been being so coordinated. I could not get to impress a jury consisting of success stories do not stop there: possible without our engagement. It put my finger on a single thing. I was “If you want to excel within top executives and CEO’s through definitely means a great deal to us,” genuinely very impressed,” Jesper consulting, participating in ACC is presenting your solutions. “Participating in ACC had a Johann Gautier says. Buch explains. a very beneficial way to prepare. It significant impact for me in order “This is a great opportunity for the deals with structuring and solving a to reach my current job at LEGO “Getting the opportunity to present students to prove their worth in An Experience Like Nothing problem through great teamwork, (Case Company ACC 2016). During your solution, which you have front of highly influential judges. Else which are skills that you need to the week, you get to talk to a lot of been working very intensively and If you deliver on the ACC stage, it Overall, everyone seems to agree master if you want to enter this interesting people, and in my case, dedicated to arrive at, in front of so does not go unnoticed, and a world that taking part in ACC is worth the business,” Thomas Arentsen, ACC I was fortunate enough to talk to an many people was the most unreal of opportunities in some of the big time and effort! 2017 judge, says. employee from LEGO. We kept in experience,” Anders Josiasen, consultancies might be wide open,” touch after ACC, and he later realised finalist ACC 2017, says. “You instantly notice whether or serial entrepreneur Jesper Buch “Participating in Aspire Case Camp my wish to write my bachelor thesis not a student or graduate have says. is the most awesome experience. for LEGO, which ultimately secured We hope that the words from been engaged in case competitions You totally disappear into your me a job three months later,” Silas former participants and judges previously in their career. The “Throughout the ACC week, a broad teamwork and solving the cases to a Moestrup Pedersen says. have encouraged you to seek out experience clearly provides them group of representatives from the such extent that you forget all about the opportunity to develop your with a case solving toolbox and skill Danish business life were gathered time and space. It is an amazing

20 21 Taste the In the shoes of an H&B consultant Working in H&B means constant development, professionally as well as personally. Not one day is the same, and every task is an opportunity for learning and improving. Besides helping our clients solve complex challenges, which is of course the primary part of the job, the daily work in H&B consulting consists of many other value-adding activities. life Here is a sneak peek of a typical week for a management consultant:

Monday Tuesday Wednesday Tuesday Friday

Team breakfast at Working day the oce Preperation Sales meeting with client 3 of sales meeting Following up with client 1 with client 1 on mails and planning on digitalisation Knowing how to break down and solve complex problems can have a huge impact on next week on the way project your career, especially if your dream is to become a management consultant. But, as you to Copenhagen probably know, becoming a strong problem-solver is not easy. There is a big difference Discussion on next workshop with between knowing the theories and methods and being able to apply them on real Transportation client 2 problems. The only way to learn it is by doing – over and over again. Preperation of strategy workshop Strategy workshop ACC is a great opportunity for training these vital problem-solving skills – and it gives you a for client 2 with client 2 real taste of what it is like working as a consultant. For Sofie T. Gildsig, one of our Management Consultants here at H&B, ACC had a direct impact on her career path. This is her story. Recap on the client 2 Preperation for workshop with the second strategy project team workshop with What was your experience How do you use the learnings Looking back, how has ACC client 2 with ACC? from ACC in your job today? affected your career?

Participating in ACC is probably Becoming a strong problem- A case competition like ACC is one of the most significant solver is not done overnight. It one of the best ways for students Transportation and defining experiences I had requires hard work, dedication to experience how it is like Working from home during my studies. Solving a real and a lot of practise. However, working as a consultant. Some on an article about business case in that intense during just this one week, ACC people like it and others do not. cost-eectiveness and inspiring environment was gave me concrete problem- For me, it was like coming home. tremendously educational. solving tools that I have built It sparked my excitement for 30% Teaching at It put all my problem-solving on and developed since then. working problem-based, and Aarhus BSS Following up on mails Social team event skills to work and trained my Today, this allows me to solve it kick-started my journey into at the oce 70% and loose ends on the ability to approach a complex complex challenges for our consulting. It also gave me the way to Aarhus challenge strategically, tactically ambitious clients in H&B. Right opportunity to meet interesting We work with a long and creatively. In addition, now, for example, I work within people who were all passionate list of interesting ACC allowed me to connect insurance, and here the constant about case-solving like me. clients: 70% private 30% public 30% with passionate and likeminded changes in customer preferences Some of them have become people from all over Scandinavia. put great pressure on the need my close friends with whom It was an incredibly fun for developing resilient longterm I often discuss personal and We prioritise our team, and over the H&B has oces in On average, we Over the years, we experience. business strategies. professional development. year, we spend 15 full both Aarhus and spend 30% of our have taught at days together Copenhagen time on knowledge Folkeuniversitetet, and business SDU, AAU, CBS, ITU, development Aarhus BSS

H&B is the top management’s advisor. We help organisations achieve high performance by solving complex challenges and crafting successful transformations – from analysis and strategy to execution and anchoring. For people and with people. We are thrilled to partner hildebrandtbrandi.com up with ACC on the 2018 competition, where we will be sharing knowledge, inspiration and 22 advice. We look forward to meeting all of you. 23 Many of us Deloitters have a deep passion for ACC and the countless valuable connections, opportunities, lessons and inspiration that are generated by our relationship. Continue reading to ED learn about some of the impact moments our people have experienced. TO I INSPIR NSPIRE AND BE “From my perspective, ACC offers the perfect “I aim to inspire talents, both in my daily work at setting to be inspired. I personally experienced how Deloitte and during ACC, by drawing the big picture the ability to break down and understand a complex – unfolding the mission and vision of the project, Dear student, problem inspired me and trigged my motivation. and thereby connecting the tasks which underpin Basically, participating in ACC taught me how to it. I initiate a dialogue, so we together can answer succeed in solving real-life cases, while expanding the big why – why are we working so hard to solve We are very much looking forward to meeting you at Aarhus Case Competition and my network with both peers and professionals, this specific problem? In my opinion, it is within learning more about you, your career dreams and the things that inspire you. which was very rewarding.” this answer that we find the key to inspiration and, thereby, motivation. For the seventh consecutive year, we wish to contribute to the inspirational environment // Mathilde Lykke Jensen, of ACC, as we find it both rewarding and fun. Why? Because of you and our shared Business Analyst in Corporate Finance and I believe in the importance of inspiring content and inspiration. former ACC participant 2017. purpose in our working life, so that the importance The actual feeling of being inspired has a certain beauty, as it can arise in the company “ACC gave me a unique insight into working as a of every role and the purpose of every project is of dedicated people, the development of tasks, the feeling of making a difference for consultant, as well as the tools I needed to use my visible. In simple terms, it fosters deep motivation, clients and colleagues, the joy of gaining new knowledge, or just sharing a good laugh competences in the best way. Moreover, I learned drive development and high performance, which I with new friends. No matter what the source of the inspiration is, we always experience a lot about my own strengths and it allowed me to find inspiring to experience.” the strong power of its presence – a power that, in our opinion, characterises ACC. explore whether I could picture myself in the world of // Troels Ellemose Lorentzen, Consulting. Case-solving also made me realise that Partner in Financial Advisory Valuation Services and We love the curiosity that permeates many of our conversations – feeling your communication is a cornerstone of a consultant’s former BSS student. enthusiasm and huge interest in the world outside the university’s doors. We admire work. The ability to communicate pragmatically and your aptitude and courage to challenge and to be challenged, and how you bring your be inspiring – to explain complexity in a simple way knowledge and creativity into play, allowing us to become smarter, more creative and – is truly essential.” more innovative together. We hope that our contribution empowers you to grow – providing you with real value, placing your knowledge in a real-life context, and offering // Jon Brandt Jacobsen, insights that you can use both now and later in your career. Business Model Transformations in Consulting.

There is no doubt that our relationship with ACC is very important to us, and we truly value the opportunity for mutual development that our relationship makes possible. It Are you our next passionate young mind, hungry for ambitious and inspiring opportunities? offers a unique opportunity for us to connect with you, and to gain knowledge about what inspires you and what provides you with added value. We are a people-company Visit us at karriere.deloitte.dk to see our vacancies. and talent is our greatest asset. Therefore, it is a privilege to add your personal perspective to our understanding of how we can manage and inspire in 2018.

We look forward to seeing you and hope to have the chance to nourish and mutually benefit from your inspirational spirit.

All the best,

24 25 THEThe AspireSTORY Experience OF AARHUS CASE COMPETITION

The founders of Aarhus Case Competition (ACC), Anders Thomsen and Jesper Agerholm, provide their perspective on various aspects of the case competition and the vision behind it, including its history, its current profile, and what the future holds.

Where It All Began… what a case competition actually or finance, and in turn, you develop It all started in 2011. We, Anders was. Here, it was essential for us that the right mindset. This arguably and Jesper, both had experience the first Aarhus Case Competition gives you a head start in comparison with the world of case competitions was a success, so that we could to other students. and on top of this, we knew each show, rather than just tell people, Based on our experiences from the other relatively well. Eventually, we how amazing an experience it is. business life, we know for certain decided that Aarhus needed its From there, we followed a mantra that the overall concept of case own version of the event that had of “hitting the ground running” with competitions works to connect already been seen to take off in our first case competition in 2012 - students and businesses. We see Copenhagen. In short, we ended up and that has seems to have worked that everywhere, and we see how contacting Studenterlauget, which since it is now the seventh time that paramount this value is for the became our business partner. ACC is taking place. business life. The Management As we expanded our idea and goal Creating Value for Students Consulting Company QVARTZ, to create a case competition in and the Business World which has been involved with ACC for all the years prior to ACC 2018, Aarhus, we decided that ACC should The positive impact that case has recruited several students who be a Nordic based case competition competitions have on the students’ either have participated or organised as no other case competition had careers and the business world ACC and Aspire Case Camp. For us, that scope. Furthermore, we also is undeniable. As we like to this could not emphasise the value saw a gap where we could provide emphasise, the value that is created and the function of ACC as a bridge a case competition with open doors by Aarhus Case Competition is the between students and the business for any student wishing to challenge fundamental reason why everyone world in a better way. themselves with problem-solving should take advantage of the in Aarhus. This is where Aspire opportunity of participating. What If we instead focus on the Case Camp came into play as a the students experience during a value obtained from a business The companies receive countless of students as they are basic tools for events strive to follow. By the help of distinguishing characteristic of ACC. case competition is no different from perspective, ACC, and Aspire offer inputs on their business case, but analysing and communicating in a each year’s Organising Committee, Adding the nine teams to the mix, what they can expect when entering companies unique opportunities. also first-class seats for witnessing professional environment. This also we hope to get better and better provided us with the opportunity the real world outside the university. Firstly, ACC provides a platform that the best students unfold and show goes hand in hand with the vision each year, but small steps are also of showcasing the best Nordic The tools and skill-set that recruiters enables the companies to meet the what they are capable of achieving. we have for ACC. We believe that okay. students to inspire and motivate ask for when looking for new talents students in their environment and to We think that is why the companies a lot of value lies in being able to relevant parties. are the exact same, and thus we brand as well as showcase themselves decide to come back and participate: gather people of different profiles We look forward to seeing what this cannot state enough how important they see that it works for them. and backgrounds to compete with year’s Aarhus Case Competition Moreover, we also wanted to create in order to attract the best talents. case solving experience is for your Secondly, and more importantly, and against each other in ACC. Out brings. a week-long case competition to career after graduating. in the real world, it is rare that you provide the participating students the setup of ACC is something The Future of ACC that you do not experience often. At the moment, we stand with a will be sitting around a table with // Anders Thomsen & Jesper with several cases and workshops. No matter what sector you The partner companies have to concept that we feel has a lot of three other people with exactly the Agerholm A lot of what we focused on was choose to pursue a career within, sacrifice some resources and be at potential. Therefore, we wish to same profile as you, so you might giving the participants some tools a common denominator is that our disposal for a certain amount see the awareness of ACC increase as well practice it when you can. In and in turn help them improve these you are usually asked to solve a of time, but what they get back in even further. We want ACC to be essence, we want to underline that tools. problem. In a situation like this, return is invaluable. Hundreds of an essential part of a student’s your choice of Bachelor or Masters you also have to communicate your students are, on a voluntary basis, university experience here in should not determine whether or We encountered one of the first solution. Essentially, that is what working dedicated and intensively Aarhus. One way this can happen not you can compete and succeed challenges when we discovered a a case competition is all about. to solve business cases that your is by widening the scope by being in ACC. general lack of awareness about case Participating in ACC provides you specific company might face at the able to attract student from all four competitions. We had been around with some basic skills on how to Concretely, you could say that we moment, and, furthermore, they get faculties of AU to the competition. presenting the concept and could approach a problem, whether that wish to see that ACC becomes to present their solutions in front of The competencies gained at a case quickly conclude that a very little problem is within communication the case competition other similar percentage of our audience knew representatives from the companies. competition are valuable for all

26 27 FORThe AspireSTUDENTS, Experience BY STUDENTS

Studenterlauget proudly presents the seventh consecutive edition of Aarhus Case Competition in 2018. Studenterlauget

Once again, we have arrived at the time of the event allows students to establish a broad social year, where the majestic blue colour of Aarhus network of ambitious students and contacts within Case Competition decorates Aarhus BSS. The prestigious businesses for future use. event has become an integral part of the student environment and highlights its success by occurring Throughout the ACC week, skill-providing for the seventh consecutive time. Year by year, workshops, interesting company presentations the event has attracted an increasing amount of and exciting social events are provided to create an students and partners. Moreover, it has grown to ideal and professional framework for the students become one of the biggest and most prestigious attending. Thanks to a dedicated Organising case competitions in the Nordic countries. Committee, Studenterlauget and ACC are, yet again, able to deliver a challenging and rewarding In Studenterlauget, we constantly seek to develop case competition that will equip students with and facilitate a value-creating study environment competencies that provide a head start in the job- by providing students with academic and social seeking process. events of the highest quality – and this is why ACC is such an important event. Solely coordinated by Of course, there can only be one winner. students from Aarhus BSS, ACC seeks to bridge Nevertheless, every participant is essentially students and businesses to generate a mutually considered a winner. Who would not want to attend TEAM UP LATE TO HIT THE DUE DATE? beneficial event that equips students with pertinent this cross-cultural, international case competition experience for future use. It allows students to and excel in front of prospective employers? bring in personal competencies, apply theoretical knowledge obtained through their education, Hence, I give my encouragement to be a part of and work in teams in order to reach the optimal Aarhus Case Competition 2018. We look forward solution. This is of high relevance in a time where to seeing you all during the week! the corporate world is not merely concerned with Kind regards, academic grades, but also personal qualifications and professional experience. Christian Luk Participating in ACC demands a goal-oriented Managing Director and focused mindset. However, ACC is also Studenterlauget highly concerned with demonstrating the ability of being a team-player and actively participating in achieving a common goal. In doing so, the

RED BULL GIVES YOU WIIINGS. 28 29 THEThe AspireIDEAL Experience CASE SOLVER

As Aarhus Case Competition is rapidly approaching, talk about how to become the ideal case solver is bound to be on people’s lips. To try to answer this question, we have consulted previous participants and judges in order to give you first-hand insight and provide you with a guide to help you conquer the cases of Aarhus Case Competition 2018!

The Overall Setting people with exciting futures,” serial company and case in question: Describing the overall quality of entrepreneur, Jesper Buch says. “...have a good team that knows Aarhus Case Competition, the each other relatively well before The fact that the previous judges all previous judges were all extremely beginning the case. This makes it agree on the level of the participants impressed with the level of the easier to work together and to know being high of nature underlines participants and their solutions. how each member works and what that this year’s participants are capabilities they have.” “I am impressed with the high entering a competition where the level shown by the participants opportunities of showcasing their James Tomlinson who participated at ACC compared to other case skills are as excellent as it gets. in Aspire Case Camp 2017 also “I think the participants should be end,” Christian Hoe, participant at adds: The Ideal (Alternative) competitions that I have attended, Solution a bit more daring in their solutions. Aspire Case Camp 2017, points out. most recently in London. The cases Team Know-How and Spirit “...try to have a diversified team, so I would suggest to brainstorm Additionally, the judges and presented in both the finals, semi- are Essential that you can benefit from each of about many different aspects and participants were all asked about Golden Words from the finals and the Aspire competition The actual experts on thriving during your unique skills” applications that are a bit less the case solutions of ACC 2017. Judges were on an international level,” traditional,” Jesper Buch notes. a case competition such as Aarhus Finally, the previous judges also Johann Gautier explains. “You begin to understand what is Case Competition are arguably Some of the previous participants came with some advice to future needed to cooperate efficiently “I would also appreciate a more previous participants. They highlight underlined what they thought made participants. “I was very impressed with the under pressure with very different alternative solution - perhaps from the importance of the team that you their solution stand out from the level - I am a quite good peoples people. When you sit “locked” in a those who also have alternative participate with. other teams’. “Take a chance and try it. Do not just person, and it was very clear that the backgrounds. It allows one to get room for around thirty-two hours, you lean back and say that you will apply competition dealt with academics at various perspectives in a solution. The ACC 2017 participant Anh find out how important it is to have “Our solution was quite realistic. next year instead. We look at both a high level. They might not have Dare to stand out,” Johann Gautier, Phuong Huynh describes that a team that enables you to not only We focused on the strengths Aspire and ACC participants - just the same mindset as people like says. bonding and connecting with your use one another’s competencies but of the company and made our that fact that you are participating, me who are entrepreneurs, but team is quite important. She explains also enables you to have fun!” the case solutions adjacent to these even if you do not win, makes us they were very very very intelligent, that it helped her and her team to winner of ACC 2016, Silas Moestrup strengths. We tried not to make Be Prepared as a Participant! notice you!” Johann Gautier, judge judicious, hard working young focus on what was feasible for the Pedersen, explains. it too complicated,” Anh Phuong Another theme that was found at ACC 2017 and 2018, underlines Huynh tells us. among the previous participants in relation to recruiting prospective was that it is important to prepare as employees. “Our solution was different in the much as possible before the actual sense that it ran with a clear-cut case solving begins! “Find a good team and then try it! thread that the case company was Participate with a desire to win and to follow their core competencies “When you have applied to either not with a fear of losing,” Thomas but within new markets. We did not Aspire or ACC, the most important Arentsen, judge at ACC 2017, focus on a necessarily revolutionising thing is to prepare yourself. When I explains. idea or solution,” Anders Josiasen, say prepare, I mean having agreed who participated in ACC 2017, says. with your team on a timeplan, slides “Embrace this opportunity to meet, that can be prepared prior to the work, and gain inspiration with Although many participants event, and how one would like to other bright and talented students underline that they attempted to structure the final presentations. and peers,” Peter Mølkjær, judge at be realistic and provide feasible It is vital to be structured. The ACC 2017, says. solutions, some judges mentioned more structure you have, the more another angle of what a good thorough your analysis can be and We hope that this mini-guide will solution could be, namely one that the better you can present your aid you in conquering the cases of is of a more alternative nature. solutions and arguments in the Aarhus Case Competition 2018!

30 31 Your digitalization partner

Once again, NNIT is proud to be the digitalization partner at Aarhus Case Competition. This is an excellent opportunity for us to meet some of the most talented business students from both Aarhus University and other leading Nordic universities. We are looking forward to support and observe the students as they dig into the world of case solving, and to show them who we are and what they can expect from us.

Collaboration in action We are looking forward to of the NNIT Graduate Program, ACC 2018 is a great way for working with and challenging or as part of our Future Specialist the students to show their you on everything – from specific Programs. From day one you problem-solving skills and grow case advice and quality assurance will become part of a vibrant a professional network. The to presentation and visualization. junior community in which you competition gives them a hands- will receive formal training and on experience as they get to Value-driven digitalization gain invaluable experiences work on challenging cases from At NNIT we provide new solutions that will help you grow both some of the most dynamic and and IT consultancy services to the professionally and personally. game-changing companies life sciences industry, financial Our aim is to provide our around. So of course NNIT wants institutions, the public sector consultants with the strongest to be part of that experience as and other large enterprises with possible strategic toolbox that well. We particularly look forward equally high demands on quality Mille Mersebak enables them to generate new to meeting all the 2018 ACC and security. Our consultants Junior Consultant ideas and innovative solutions participants, to experience their take on a broad variety of tasks for our clients. Building your drive, and be inspired by their and challenges. We work as a management consulting toolbox new ideas on how to keep up team and are driven by a passion should start as early as possible, with digital transformation. for developing the best solutions possible based on the belief that and we, at NNIT, view ACC as an During the case competition, IT consultancy should always be excellent opportunity to do so. you will, as a student, be given open and honest, conscience the opportunity to draw on the driven and value adding. The MAKE knowledge and expertise of day-to-day responsibility of NNIT NNIT’s experienced consultants, consultants is to always inspire and as well as gain insights into to bring a deep understanding of management consulting – with a IT, when helping clients manage YOUR MARK twist of IT. the transformation needed to compete successfully in the fast- On a fast-growing IT company Consulting is very much about moving digital age. collaboration. Thus, for NNIT, and on your own career. it makes very good sense to Make your mark at NNIT support an event where the At NNIT we wish to attract and We are always looking for sharp, energetic IT ability to collaborate and work in continuously develop talent to teams is key. Collaboration and a make their mark on NNIT and on professionals to join us. On September 1, our winning team mind-set constitute their own career. That is why we new team of graduates starts out – interested? the core of the NNIT culture, so offer great opportunities to the www.nnit.com we look forward to seeing that in most passionate graduates as the students as well. either a junior consultant, as part

32 33 GROW WITH US.

Each week more than 9 million shopping trips are carried The majority of our employees in corporate Join us as a Graduate Join us as an Intern or Management Consul- out in our stores, and every day we provide 1.4 million functions are specialists and leaders with September 2018 the Corporate graduate Programme tant in Group Business Development customers with groceries and everyday essentials in our highly qualifi ed skills. These capacities are at Dansk Supermarked begins. We are looking for you Group Business Development drives the stores, along with a wide range of nonfood products online. crucial for a retail business like ours to operate already. Dansk Supermarked Group strategy process e• ciently and successfully across several and supports the execution through di‘ erent Dansk Supermarked Group provides the framework countries. Dansk Supermarked is on an exciting journey developing strategic projects. The projects are delivered in for more than 50,000 international employees in four the retail sector of tomorrow. To support and drive this close collaboration with the business through countries. Our employees strive every day to give our Being part of the Group means thriving in a business transformation, we need skilled and ambitious sponsorship and mirrored resources with the customers the best possible shopping experience. busy work environment where hard work pays graduates capable and willing to grow with us. aim of ensuring sustainable and practical solu- o‘ . We expect you to do your best and o‘ er tions to business challenges. Dansk Supermarked Group is a 100% Danish-owned you a wide range of career opportunities in Our core business functions such as Commercial, Finance, company our di‘ erent corporate functions. Human Resource, IT and Corporate Communication are Group Business Development is involved On 7th November 2017 Salling Fondene and A.P. Møller - all developing – and joining us means becoming part of a in both strategical, tactical and operational Maersk agreed that A.P. Møller - Maersk would divest its A career in corporate company where your daily work will have a great impact on projects. Furthermore, implementation is part 19% of the ownership making Salling Fondene the sole In order to develop and maintain the di‘ erent and make a genuine di‘ erence to the business. of every project. This means that we follow up owner of Dansk Supermarked Group. businesses, Dansk Supermarked Group has a on every project to ensure that we deliver suc- number of corporate functions. These include Prospects cess instead of having a successful delivery. Our strategy is to deliver sustainable growth functions such as management teams, supply The programme is designed to fast track your career and We will grow our business and remain fi nancially strong chain, e-commerce, commercial, marketing, develop your skills within an international retail corporation. Group Business Development is looking for by investing in activities that our customers fi nd valuable, HR, fi nance, IT, technical department, group both business minded interns and entry-level inspiring and helpful in their everyday lives – this is what general counsel, business development, cor- The programme will lead to a broad range of career oppor- management consultants. As an intern you we call Delivering Sustainable Growth. porate communication and logistics. tunities. Upon completion, our graduates are hired in po- will get to be a full part of the team, since the sitions ranging from specialists to leading positions and in aim is to give the interns the full experience on We have four main goals in the overall strategy towards Dansk Supermarked Group’s headquarters are time we expect you to develop into best-in-class specialists how it is to work as a Management Consultant 2022. located on the outskirts of Aarhus, and here or leaders on senior level. in Group Business Development. The intern- the main part of the administration attends to ship runs twice a year. The next application 1. Maintain our strong market position in Denmark its everyday work and supports the manage- You will be challenged deadline for the internship will be a few weeks 2. Accelerate growth in Poland and Sweden ment teams through their corporate functions. We believe in learning by doing. As a Corporate graduate, after Aarhus Case Competition April, 2018. 3. Boost e-commerce sales and build digital experiences you will be working hands-on with the daily tasks within the 4. Enter new business areas to capture food trends The Netto International management and functional area you choose, alongside project work. Besides interns, Business Development is administration is headquartered in Køge, often looking for top-performing business stu- A marketplace of opportunities south of Copenhagen. The international Netto We will make sure we challenge you from day one and dents as entry-level management consultants. In Dansk Supermarked Group, we take pride in having the divisions have local headquarters in their give you continuous feedback on your work and learning. Send an unsolicited application or apply when best trained leaders and specialists in retail, and we o‘ er respective countries. Throughout the programme, you will participate in di‘ er- we have an open position. a wide range of development opportunities for leaders as ent learning modules together with graduates from other well as specialists. functional areas.

Visit us at dsg-graduate.com • facebook.com/DSgraduate • linkedin.com/company/dansk-supermarked 34 35 BEHINDThe Aspire THE Experience SCENES OF ACC

Since September 2017, a group of 26 dedicated students have been working hard as part of the Organising Committee to ensure that this year’s Aarhus Case Competition will be the best one yet! You will without a doubt see and meet the Organising Committee throughout the ACC week. Thus, you might be wondering what exactly they have been doing throughout the months of preparation that culminate in week 15. Here is a little insight into the four main groups that make up the Organising Committee and what they would like you to know about ACC 2018!

CASE WRITERS

During the process of preparing for the members of the Organising Aarhus Case Competition, we, as Committee test the cases. Case Writers, found our role split up into several processes. Throughout the actual ACC week, we will act out our responsibilities In the very beginning, we found of briefing the judges about the it important to research about cases and the judgement criteria previous cases that have been that should be used. We will also be featured in ACC’s history. We were there to answer questions during very interested in figuring out what all the important case solving was good, what could be done processes! We also take part in better, and how we as a team could picking out the Aspire finalists. manage to put our own touch on the cases that we were to write. All in all, we feel that our most important role for this year’s ACC In order to ensure that the cases is to ensure quality cases that align would match our desired outcome, with this year’s event. we had several meetings with the Advisory Board, ONLY/BESTSELLER, We hope that you enjoy the cases and the Premium Partners. From as much as we enjoyed writing the two latter, we also received them! help with the actual case writing and collection of data.

Before the kick-off of the ACC week, we have furthermore arranged that Nina, Lauritz and Peter last year’s case champions and

36 37 EVENT

Through extensive planning and providing events that are planned coordination, we as the members down to the smallest detail and with of the Event team, strive to provide the utmost respect towards what not only an intensive but also a we wish to see as an experience of comprehensive program for ACC a lifetime. 2018. We aim to present numerous PR & MARKETING activities and events in the pursuit Overall, we wish to create the of supplying the participating framework for Aarhus Case This year, we have had several www.aarhuscasecompetition.com). students with an excellent and Competition to be as successful main focus areas in order to Our aim here was to make all professional experience. One of as ever. With our work, we want to expand, improve, and underline information more accessible and to our overall aims is to make Aarhus communicate that ACC takes on what Aarhus Case Competition is create a good first-hand impression Case Competition the best case themes of professionalism and the all about. Overall, we had three of ACC as an organisation and competition amongst the Nordic bridge between university students areas that we focused on with an initiative that is a front runner countries! and bridges university students and innovative approach. These three amongst case competitions, the business world.. This, we hope, areas were the magazine, the especially in the Nordic countries. The participating students are will be allowed using a backdrop of website, and the public relations the foundation for our events to not only academic but also social activities necessary to brand our Thirdly, the function of public become successful. We are eager events and elements, which we are event appropriately! relations has been a focus for to demonstrate the importance responsible for. every member of our team this of the participating students by Firstly, the magazine has been year. We believe that Aarhus Case revitalised to capture the ACC Competition is a wonderful and Peter, Simone, Christoffer, experience even better. We have opportunity-giving event that Louise, Caroline, Cathrine, spent a lot of time on contacting more people should know about. previous participants and judges Thus, our strategy has been to and Ashlee to get their first-hand impressions communicate to the world that of the competitions and the event ACC has a noteworthy story and in general. We wanted to underline fulfills an essential role at Aarhus the function of ACC as a bridge University. between university students and BUSINESS RELATIONS the business world with everything Finally, we want to underline that that comes with it. Overall, we have we have attempted to create As this year’s Business Relations our partners about ACC’s values, tried to bring you a magazine that a space around Aarhus Case team, we strive to create the best its innovative concept, and all of provides relevant and interesting Competition that is inviting, Christian, Kristoffer, ACC experience for everyone our ambitious plans to create the content. exciting, and admirable. We are Mikkel, Helena, Nadine, involved. We believe that hard best possible event to provide our passionate about representing Camilla and Emma work, commitment, and teamwork partners with the best possible Secondly, the website has ACC and wish that everyone gets are the keys to make Aarhus Case opportunity to unfold. been given a complete to know how truly exciting this Competition 2018 a success. makeover (see the result at initiative is for everyone involved! We believe ACC offers great The Business Relations team can opportunities for you as a student be described as having a relatively to engage with high profiled broad scope with very different companies and gain valuable tasks and processes that we have insights and tools for your future handled throughout the past career. We hope that the outcome months. The list of responsibilities of our hard work during the past is long as we are embedded in months will be seen in the quality many aspects of ACC. This include and experience of Aarhus Case partner contact, partner meetings, Competition 2018. fundraising, the panels of judges, product sponsorships only to name a few.

Our most fundamental task is to manage and cooperate with ACC’s partners. First of all, it implies a clear communication to Katrine, Rasmus, Line T., Amalie, Michael and Line S. 38 39 PRESENTATION OF THE JURY H&B | Hildebrandt & Brandi Søren Brandi is Managing Partner at H&B | Hildebrandt & Brandi, and he advises leading corporations within the field of governance, strategic leadership, board development and change. He holds a MSc in Strategy & Leadership from Aarhus BSS and has completed programs on strategy, leadership and change at the Wharton School and IMD Business School. Søren is also External Lecturer at Aarhus BSS and Copenhagen Business School, and he has written and co-written approximately 30 books. Previously, Søren has worked at LEGO as a Senior Director with responsibility for Global Change & Process Management and at PA Consulting Group with development and strategy implementation.

2018 is H&B’s first year as Premium Partner, and Søren is excited to be a part of the jury and the ACC week. He looks forward to being inspired and challenged ONLY/BESTSELLER by the bright students participating in the competition: “At H&B, we have strong roots in the academic world, and we are always eager Finn Poulsen has been a part of the top-management in BESTSELLER his to learn, get inspired and share our own knowledge and expertise. ACC is a great entire career. He was BESTSELLER founder Troels Holch Povlsen’s sparring opportunity for doing just that. It is also a unique way for students to practise partner and the global company’s employee number one. the art of problem solving which I am sure will be a valuable skill for them in their SØREN BRANDI future careers, no matter where that may be. I am looking very much forward to During his 35 years at BESTSELLER, Finn Poulsen has held the positions as taking part in this exciting event.” Founder & Managing Partner, CEO as well as Director. Furthermore, Finn Poulsen has been a member of H&B | Hildebrandt & Brandi BESTSELLER’s Board of Directors for 27 years and thereby been an integral part of the company’s strategic development. Since 1992, Finn Poulsen has Aarhus Case Competition been CEO and Partner of BESTSELLER Retail Europe, which owns, operates Final Judge and develops retail concepts in 17 European countries. BESTSELLER Retail Europe is BESTSELLER’s strongest retail operation with 550 stores. Finn Poulsen has furthermore been Director of ONLY since 2012 and lead the turn-around of the brand.

Finn Poulsen is also an active Board Member for several other companies and has been so during the years. Among others, he was a member of The Danish Broadcasting Corporation’s (DR) Board of directors from 2007-2015. Today, Finn Poulsen is chairman of the Board for Carl-Henning Pedersen and Else Alfelt’s Museum, The Carl-Henning Pedersen Foundation as well as FINN POULSEN Deep Forest Artland. Deloitte CEO & Partner, “We are operating one of the most dynamic and fast-growing fashion BESTSELLER Retail Europe A/S and Sigurd Ersted Jensen is Managing Partner in Deloitte Corporate Finance and is companies in Europe, which constantly requires innovation to give us a Director of ONLY responsible for corporate finance and strategic and tactical advisory services. competitive edge. It is therefore vital for our continued growth that we attract He holds a MSc in Finance and Accounting from Copenhagen Business School and develop young talents with a solid theoretical background. We need Aarhus Case Competition and has more than 15 years of management consulting and corporate finance managers and employees with a strong business sense, great energy and Final Judge advisory experience with 50+ completed transactions. not least courage to reach our ambitious growth targets. Our participation in ACC gives us a unique opportunity to present our wonderful company to our Sigurd Ersted Jensen has great experience in advising company owners, entrepreneurs next potential star colleagues. Great results are only achieved if you have the and private equity clients in the process of either buying or selling a company. right people on your team.” This has been within IT & Tech, fast-moving consumer goods, financial services, real-estate, agriculture, engineering, healthcare and green-tech energy.

Since he joined Deloitte, the company has experienced have experienced a strong activity, reflected in a vast number of completed transactions across different industries. With 18 transactions since 2016, Deloitte is the preferred Danish M&A advisor, which recently led to being awarded “Danish M&A Advisor of the Year by Mergermarket.”

Previously, Sigurd Ersted Jensen has worked at McKinsey as a Junior Associate SIGURD ERSTED JENSEN and as a Director at FIH Partners. “My motivation for participating as a judge at ACC is that I enjoy meeting young talents. Furthermore, I like to be challenged Managing Partner, and learn from engaged and creative students.” Deloitte Corporate Finance Aarhus Case Competition Final Judge

40 41 NNIT Dansk Supermarked Group

Johann Gautier is NNIT’s final judge for the ACC Final the second time. Johann Marianne Bedsted is the CEO of Salling Department Stores and the Franchise is Vice President of NNIT Management Consulting. He holds a MSc in IT design Divisions Carl’s Jr. and Starbucks in Dansk Supermarked Group. She is based in and E-business from the IT University of Copenhagen. Johann joined NNIT as a Aarhus and manages more than 1,600 employees across Denmark. business consultant, and he has made an important mark on the development of NNIT’s consulting business ever since. Besides her position in Dansk Supermarked Group, Marianne Bedsted is also Chairman of the Board of Directors of Den Jyske Opera and a Member of the With more than 15 years of consulting experience, covering various industries Board of Directors of Copenhagen Contemporary and Musikkens Hus Aalborg. and technologies, Johann Gautier has developed core competencies within Her career counts several leadership positions such as Managing Director of strategy definition and execution, process optimisation, optimising the useof Torvehallerne in Vejle, Scandic Bygholm Park in Horsens, Scandic Hotels in IT to improve business results, organisational change management and project Aarhus, HR Director of Scandic Denmark, and CEO of Musikhuset Aarhus. management. Marianne Bedsted’s educational background is rooted in the hospitality branch Johann is known for always applying a pragmatic ‘keep it simple’ approach and from where her passionate customer focus derives. This is a great asset in is best described as a ‘one of a kind leader’. In his leadership, Johann is inspired retail, and Marianne Bedsted’s main focus is to always deliver the best possible by the Gung Ho principles: “For me, Gung Ho conveys meaningful lessons customer experience. She stresses that the philosophy of her work with the about motivation, inspiration and goal-setting - lessons that NNIT, or any other Salling Department Stores, Carl’s Jr., and Starbucks is to constantly exceed the organization, can put to immediate use. The principles are remarkably simple, expectations of the customers. whilst being amazingly powerful. As I see it, Gung Ho implies certain ways to JOHANN GAUTIER MARIANNE BEDSTED escalate productivity, synergy and teamwork, by fostering excellent morale in the “Previously, customers were driven simply by product and price, but nowadays workplace”. With this in mind, Johann will be using his wide-range of experience Vice President, they expect more – and they should. Therefore, we have been working hard to CEO, Salling Department Stores and knowledge when judging at the ACC 2018 finals: NNIT Management develop the Salling Department Stores to become more than just stores. We and Franchise Division Carl’s Jr. want Salling to be a venue for great experiences. One example is the Salling & Startbucks in DSG “First of all, I am looking forward to come back to this great event. In NNIT, Aarhus Case Competition Rooftop – a new urban space on top of the roof of Salling in Aarhus. The Rooftop it is evident that the agenda of tomorrow is formed by bright and innovative Final Judge has been visited by more than 700,000 people since the opening only a few Aarhus Case Competition mindsets. As part of the judging panel, I therefore have high expectations to months ago.” Final Judge the students’ creativity and approach to solving relevant business challenges, and I look forward to being inspired by the different perspectives added to the presented solutions.”

Aarhus BSS Coca-Cola Germany

René Rohrbeck is Professor of Strategy at Aarhus BSS, where he also runs the Per Gade Jensen is the Vice President for Sales at Coca-Cola Germany and a international Strategic Foresight Research Network. His areas of expertise member of Coca-Cola European Partners, which is presently the biggest Coke include: Corporate Foresight, designing future-oriented organisations, innovation bottler in the world. He is Head of Sales Home Market in Germany, is based management, and technology management. Before joining Aarhus BSS, René in Berlin and is currently working in a Commercial Team with 1.500 employees spent six years working within innovation management at Volkswagen and where 1.200 are salespeople. Per holds a MSc from CBS in Marketing and Finance corporate foresight at Deutsche Telekom. and has moreover completed his company MBA in IMD.

René has worked both as a consultant and manager for companies from a wide After his studies, Per joined Statoil Denmark and holds over 15 years various range of industries including automobile, oil & gas, pulp & paper, information & leadership positions within Finance, Sales and Marketing, the last position being communication technologies (ICT), and energy. as the Marketing Director in Poland for Statoil. In 2003, he joined Coca-Cola Hellenic as Commercial Manager. Per has spent the last 14 years working for René has authored the book “Corporate foresight – Towards a Maturity Model two major Coke bottling systems (Hellenic & European Partners) in various for the Future Orientation of a firm”, in which he develops a benchmarking Commercial Leadership positions in six countries in Europe. framework for assessing future orientation and describes best practices in corporate foresight. His research has also been published in leading international Per has been a certified coach for four years and uses it actively to coach future journals such as Technological Forecasting and Social Change, Technology talents within all parts of the organisation. In his present role, he is also a country Analysis & Strategic Management, R&D Management and Global Business and ambassador for Trainee programs, Talent Development and Diversity & Inclusion. Organisational Excellence. RENÉ ROHRBECK Per spends three days weekly among customers, consumers and employees in PER GADE JENSEN order to always have a clear feeling of strategy and execution works together. René Rohrbeck teaches on MBA, MSc and executive education programs at Professor of Strategy, Vice President for Sales, the Aarhus School of Business, the University of Kiel, the Technische Universität Aarhus BSS “I am very honored and proud to be in the Jury this year, and I am really looking Coca-Cola Germany Berlin, the University of Technology, KTH, Stockholm, and the Hanken School of forward to see the creativity and quality of the participants and how they work Economics. Aarhus Case Competition together as a Team.” Aarhus Case Competition Final Judge Final Judge

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44 45 THE ADVISORY BOARD

Anders Thomsen Jesper Agerholm Dennis Geertsen Morten Andreassen Mathilde Henriksen Daniel Borup

As the CEO and co-founder of NoMore Jesper Agerholm is one of the Working for Deloitte Denmark as Morten Andreassen works as a As a Junior Project Manager at Daniel was Head Coordinator of (www.nomorehours.com), Anders co-founders of Aarhus Case a Senior Consultant focusing on Manager at QVARTZ. Morten has LEGO, Mathilde Henriksen was ACC 2016 and has also participated Thomsen is one of the co-founders Competition. He was the Head Strategy Execution and Performance both served as Head Coordinator Head Coordinator of ACC 2016 and in several case competitions and of Aarhus Case Competition. Anders Coordinator of ACC 2012 together Management, Dennis Geertsen was of ACC 2013 and as a Case Writer served as a member of the Business investment challenges. He is currently was one of the Head Coordinators of with Anders Thomsen and has been a Head Coordinator of ACC 2012. in 2012. He has also been a co- Relations Team in 2015. Mathilde working on his PhD in Financial ACC 2012 and has been a part of the member of the Advisory Board since Moreover, Dennis also took part organiser of Aarhus Symposium has also been a co-organiser of Econometrics with a focus on Asset Advisory Board since then. On top 2013. in the Business Relations Team of 2011. Moreover, he has participated Aarhus Symposium 2012 and 2013. Pricing and Forecasting at Aarhus of this, he has worked with McKinsey ACC 2012. in various case competitions. Furthermore, she has been a finalist University. & Co for two and a half years after at various case competitions. finishing his MSc Finance degree from Aarhus University.

Profile Overview: Profile Overview: Profile Overview: Profile Overview: Profile Overview: Profile Overview:

2016-Present CEO and co-founder 2012-Present Corporate Finance, 2016-Present Senior Consultant at 2015-Present Manager at QVARTZ 2012-Present Junior Project Manager 2015-Present Financial of NoMore Associate Director at Deloitte Econometrics Clearwater 2012-2013 Analyst Advisor at 2013-2016 MSc in Economics and with a focus on Investment Manager 2012-2014 MSc in Economics 2015-2016 Clearwater International Management, Asset Pricing and with Catacap Private and Management, 2011-2012 Executive Manager Denmark Aarhus University Forecasting at Equity & Owner of Aarhus University Aarhus University HumanKapitalPleje 2011-2013 MSc in Finance, 2011-2013 Co-founder / Board 2012-2015 Associate with 2017 Summer Associate at Aarhus University Member / Vice McKinsey & Company 2011-2012 Board Member of Goldman Sachs Studenterlauget Chairman of Kvindeligt 2011-2012 Head Coordinator and 2010-2011 Teaching Assistant Økonomisk Netværk 2014-2017 International MSc co-founder ACC 2011-2012 Head Coordinator and (KØN - Female in Quantitative co-founder ACC Economical Network) Economics 2016-Present MSc in Finance, Aarhus University 2007-2012 MSc in Finance, Aarhus University 46 47 THE ORGANISING COMMITTEE

EVENT Aarhus BSS

Ashlee Shaun Meyer Caroline Moosgaard Cathrine Trankjær Christoffer Sørensen Louise Nordenhof Peter Magnussen Simone Bisgaard Head of Event Coordinators Event Coordinators Event Coordinators Event Coordinators Event Coordinators Event Coordinators Event Coordinators [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] BA in International Business BSc. in Economics and Business MSc. in Logistics and Supply Chain MSc. in Information Technology MSc. in Information Technology MSc. in International Business BSc. in Economics and Business Career & Alumni Communication Administration Management Administration

BUSINESS RELATIONS

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Rasmus Skovsted Hvidberg Amalie Corty Dam Katrine Tarp Havmose Line Plesner Thomsen Line Sørensen Michael Nguyen Head of Business Relations Business Relations Business Relations Business Relations Business Relations Business Relations [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] career development MSc. in International Business MSc. in Information Management MA in Corporate Communication BSc. in Economics and Business MSc. in Business Administration MSc. in Marketing Administration and Commercial Law and life-long relations PR & MARKETING

Free career counselling Camilla Graver Poulsen Christian Mosegaard Jensen Emma Damgaard Williams Kristoffer Moesgaard Christiansen Mikkel Torngaard Nadine Erland Helena Østergaard Jensen Head of PR & Marketing PR & Marketing PR & Marketing PR & Marketing PR & Marketing PR & Marketing PR & Marketing [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] MSc. in International Business MSc. in Information Technology BA in Marketing and MA Corporate Communication BA in International Business MSc. in International Business BA in International Business Preparation for job interviews Management Communication Communication Communication Feedback on job applications CASE WRITERS HEAD COORDINATORS Tips for structuring a CV

Read more Nina Hoffman Volmar Lauritz Johannes Handberg Overvad Peter Nosa Omonuwa Hansen Carina Schau Vedelsdal Isabella Vestergaard Pelle Rytter Lindequist bss.au.dk/career Head of Case Writers Case Writer Case Writer Head Coordinator Head Coordinator Head Coordinator [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] MSc. in International Business MSc. in Business Intelligence MSc. in Business Administration MSc. in Information Technology MSc. in Psychology MSc. in International Business

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