AARHUS CASE The ACC COMPETITION MAGAZINE ACC/ASPIRE EXPERIENCE THE IDEAL CASE SOLVER - CONQUER THE CASE WITH ADVICE FROM PREVIOUS PARTICIPANTS AND JUDGES THE FLOOR IS YOURS - WHAT DO YOU GET OUT OF AARHUS CASE COMPETITION? PRESENTING THIS YEAR’S CASE COMPANY “ONLY/BESTSELLER” AND PARTNERS PRESENTING THIS YEAR’S JURY WEEK 15: 9TH - 13TH APRIL WELCOME TO AARHUS CASE COMPETITION 2018 Aarhus Case Competition (ACC) is the tale of a vision by Studenterlauget that has been unfolding since the first event in 2012. The vision is to bridge the academic world and the business world, to foster more qualified prospective employees and to enable companies to aid with this development. This year, in week 15, we will continue this legacy when we host the seventh consecutive case competition at Aarhus University. ACC aims to bridge the gap between academia and the business world. This is a goal we proudly strive to achieve through constant hard work and renewal of our case competition. Today, companies are to an increasing degree looking for potential employees that possess great analytical and practical skills when it comes to solving their ever-changing challenges. MONDAY TUESDAY WEDNESDAY Case THURSDAY FRIDAY 1 This year, we have opened our Aspire Case Camp up for ten cross-disciplinary teams from AU Challenge. With 8:00 this, we hope to promote a case competition culture to Main Case Release Aspire Case Submission a broader array of students. It is our strong belief that 08:00 - 8:30 08:00 - 8:30 practical case-solving skills are applicable to all lines of work, whether it is within conventional businesses, H&B Presentation Deloitte Presentation 10:00 government, or science and technology etc. 09:00 - 12:00 09:00 - 12:00 Case Solving - Main Case 08:30 - Case Solving for the nine Friday Lounge Concurrently, we also host our main event: Aarhus Case Dansk ACC teams - by ONLY/ Competition. Here, nine hand-picked top-qualified teams Supermarked BESTSELLER Preliminary Main Case 10:00 - 12:00 from different areas of study from the Nordic countries 12:00 Group - 14:00 Rounds for the 10:00 - 14:00 nine ACC will compete to become the Nordic Champions in case- teams solving and to win the main prize of 30.000 DKK. 11:00 - 12:30 Case Solving Case Solving Case Solving Case Solving - First - First - Second - Second Working closely with our case company, 14:00 Introductory Introductory Introductory Introductory ONLY/BESTSELLER, and our Premium Partners, Case Case Case Case ACC Case Submision H&B | Hildebrandt & Brandi and Deloitte, we have 12:00 - 17:00 12:00 - 17:00 12:00 - 17:00 12:00 - 17:30 14:00 - 14:30 shaped the foundation of the week with three challenging Doors open to the ACC Finals 15:00 - 16:00 business cases. This will equip the participants with 16:00 strong analytical, creative and practical skills applicable NNIT 15:00 - 20:00 to solving any real-life business case or to ace that job ACC Finals interview. With the help of our Premium Partners and this 16:00 - 20:00 year’s Digitalisation Partner, NNIT, we are certain that the The nine ACC Aspire Case The nine ACC teams present Preliminary 18:00 teams present Solving Advise their solutions with the participants will come up with magnificent solutions. their solutions Aspire teams as spectators Rounds for 17:45 - 18:45 17:45 - 18:45 17:45 - 18:45 Aspire 17:30 - 19:00 This year’s Organising Committee is made up of 26 The winners of ACC and Aspire is announced 19:00 - 19:15 Social event with voluntary students who have dedicated almost a year’s COLOPHON 20:00 announcement of the worth of hard work and long nights to help make Aarhus winners of ACC and Case Competition 2018 the best one yet. Editor-in-chief: Emma Damgaard Williams Social Event for the nine Aspire Aspire Finals Emma Damgaard Williams Nina Hoffmann Volmar 19:00 - 21:00 VIP Afterparty ACC Teams and the 20:00 - 21:30 Katrine Tarp Havmose Our vision is to make ACC the most challenging and Managing Editors: winning Aspire Team Afterparty for Christoffer Sørensen 19:15 - 22:30 20:00 - 00:00 all Aarhus rewarding case competition, and we truly believe that Christian Mosegaard Jensen 22:00 Kristoffer Moesgaard BSS students ACC 2018 will take us closer than we have ever been to 20:00 - 00:00 Christiansen Other Contributors: achieving this goal. ONLY/BESTSELLER Graphics & Layout: H&B | Hildebrandt & Brandi Viktoria Velkova Kostova On behalf of this year’s Organising Committee, Deloitte NNIT 0:00 Writers: Dansk Supermarked Group Carina Schau Vedelsdal Carina Schau Vedelsdal, Isabella Vestergaard and Studenterlauget Party in Klubben Isabella Vestergaard 00:00 - 02:00 Pelle Rytter Lindequist Pelle Rytter Lindequist Christian Mosegaard Jensen Head Coordinators of Kristoffer Moesgaard Aarhus Case Competition 2018 Christiansen Partner Events Social Events The nine ACC teams Aspire Participants 1 TABLE OF CONTENTS The ACC Week Overview 4 What is ACC? 6 The ACC Experience 7 What is Aspire? 11 The Aspire Experience 12 ONLY/BESTSELLER 16 The Floor is Yours 18 What is in it for You? 20 H&B | Hildebrandt & Brandi 22 Deloitte 24 The Story of Aarhus Case Competition 26 Studenterlauget 28 The Ideal Case Solver 30 NNIT 32 Dansk Supermarked Group 34 Behind the Scenes of ACC 37 Presentation of the Jury 40 Partners & Sponsors of ACC 2018 44 Overview of the Advisory Board 46 2 3 THE ACC OVERVIEW Case WEDNESDAY THURSDAY FRIDAY 1 MONDAY TUESDAY THE MAIN CASE THE GRAND FINALE BY H&B | HILDEBRANDT & BRANDI BY DELOITTE BY NNIT & DANSK SUPERMARKED The main case will be released, and GROUP It is the day of the ACC Finals! The The management consulting company H&B | As the host of Tuesday of Aarhus Case Competition it is time for the nine ACC teams Organising Committee of Aarhus Case Hildebrandt & Brandi will host Monday of Aarhus 2017, the consulting company Deloitte will share and Aspire participants to apply Competition opens the doors for the Case Competition 2018. Consultants from H&B their knowledge about financial consulting. Thursday in the ACC week will be the tools and knowledge they have inspiring and exciting last day of the will give advice on the process of case solving Dedicated consultants from Deloitte Financial hosted by the Digitalisation Partner acquired during the two introductory ACC week. Besides experiencing top in order for the participants to structure their Advisory will present the department’s various NNIT and Product Partner Dansk cases including the presentations, business students from the Nordic time and present solutions to authentic business service areas, give the participants a taste of what Supermarked Group (DSG). DSG workshops, and case solving process countries present their case solutions, challenges in a professional manner. Moreover, the life as a consultant looks like and present the will open the day with a morning in order to reach the ideal case the audience has the opportunity to this day will be based on tools and strategies that participants of ACC and Aspire with specific tools lounge and several presentations. solution. Moreover, representatives mingle with top professionals from the are paramount within management consulting. and concepts useful for solving the subsequent Afterwards, DSG will provide the from NNIT will provide private Danish business world. case. participants with food, drinks, and counselling sessions for the ACC fun activities during the afternoon. H&B PRESENTATION AND CASE teams and circulate between the FRIDAY LOUNGE BY ONLY/ DELOITTE PRESENTATION AND TRAINING Aspire participants and guide them, BESTSELLER WORKSHOP DIGITAL PLAYGROUND - AN The nine ACC teams and Aspire participants especially within business intelligence Stop by the Upper S-building to The nine ACC teams and Aspire participants AFTERNOON WITH NNIT attend this presentation and partake in the and digitalisation. experience ACC 2018’s astonishing attend this presentation and partake in workshops Thursday afternoon will be hosted by highly educational case training hosted by H&B. Friday Lounge hosted by the Case hosted by Deloitte. Participants can expect to be NNIT. The event “Digital Playground - The participants can expect to strengthen their MAIN CASE RELEASE Company. This is your opportunity challenged and to develop their case-solving skills An afternoon with NNIT”, will provide case solving abilities through techniques brought The main case is handed out at 8.15. to mingle with representatives from by means of tools and concepts brought to them a sneak peek at the current trends to them by some of the best consultants in the The nine ACC teams will have 30 various departments of the Case by some of the best consultants in the industry. within the digital transformation industry of management consulting. hours to solve the case, while the Company 2018. Moreover, be prepared to experience an interactive participating Aspire teams will hand agenda with both theoretical input, CASE SOLVING and engaging demystification of financial cases and in their solution after 24 hours of real life cases and practical advice. their complexity. Provided with the best tools in PRELIMINARY ROUNDS FOR To solve the first introductory case, the nine ACC intense case solving. hand, both newbies and experienced case solvers Dinner will be provided along with THE NINE ACC TEAMS teams and participants of Aspire Case Camp will will accelerate their competences during the day. the possibility of mingling with The three best solutions will be selected be applying the tools they have acquired from experts within the world of IT. All amongst the nine ACC teams. The the H&B presentation and case training. CASE SOLVING in all, NNIT will set the frames for selection will be based on each team’s students to ask questions, be playful solution, presentation skills, and their For the second introductory case, the nine ACC PRESENTATIONS BY THE NINE ACC and explore the world of digitalization ability to answer the questions from teams and participants of Aspire Case Camp will TEAMS and technologies of tomorrow.