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Earnshaw's 2019 Media EARNSHAW’S 2019 MEDIA KIT VOLUME 102 NUMBER 7 VOLUME 102 NUMBER 9 • OCTOBER 2018 $10.00 VOLUME 102 NUMBER 8 SEPTEMBER 2018 $10.00 AUGUST 2018 $10.00 GENTLE SPRING THE THE BUZZ ON Lightweight SWIM BURT’S BEES BABY Looks Awash with Muted ISSUE MATERNITY: Hues and WHAT TO EXPECT Sweet Styles Delicate Details for Sunny Days STYLISH SLOTHS SPRING DSW’S SHOE BIG IDEA PREVIEW DISNEY EUROPEAN CELEBRATES TREND THE 90TH REPORT ANNIVERSARY A RETAIL OF MICKEY SURVIVOR’S MOUSE TALE BOWFISH KIDS: A MERMAID’S TALE VOLUME 102 NUMBER 6 JULY 2018 $10.00 VOLUME 102 NUMBER 4 APRIL/MAY 2018 $10.00 VOLUME 102 NUMBER 2 • MARCH 2018 $10.00 THE PATAGONIA PRINCIPLES • GIFTING GETS PERSONAL • TREND WATCH : PURPLE REIGNS RED RULES THE RUNWAYS • THE TOY REPORT • FALL FOOTWEAR PREVIEW • COZY CHIC GEAR TOWARD TOP TRENDS • DENIM REINVENTED • GERBER’S GARY SIMMONS TALKS SHOP • MONETIZING MINI-ME JANUARY 2018 $10.00 VOLUME 102 NUMBER 1 VOLUME 102 NUMBER 2 FEBRUARY 2018 $10.00 VOLUME 101 NUMBER 9 • OCTOBER 2017 $10.00 Sitting Pretty Eclectic and Playful Looks for Fall WEATHER OR NOT Puffer to Peacoat: Outerwear for Every Occasion THE BABY ISSUE Big Style in Little Sizes EARNSHAW’S • 9THREADS • 214 W 39TH STREET, SUITE 205 • NY, NY • 10018 • 917.886.6669 • EARNSHAWS.COM Get Your FREE Print Subscription THE NO. 1 MAGAZINE FOR CHILDRENSWEAR PROFESSIONALS Today! EARNSHAWS.COM/SUBSCRIBE Trusted The leading media voice in the children’s industry for more than 100 years. Inspirational Directional fashion coverage that breathes creative energy into the marketplace for specialty to mass market retailers. Award-Winning Design and editorial excellence acknowledged with over 250 awards. EDITOR’S NOTE FINAL CUT: OFF THE RUNWAY Q&A Red Haute SPECIAL REPORT The New Abnormal Andorine Monnalisa EVLAR-LINED BULLETPROOF book bags for back- Equally disturbing are the stories of young kids who’ve approached to-school? Girl empowerment messaging in support their parents with concerns about safety at school and are seeking of anti-sexual assault and harassment movements? protection. One news outlet reported about a young boy who asked K I never thought these distressing and adult-themed his mother for new shoes because he felt his light-up sneakers topics would be lead stories in our European fashion issue, let alone would make him easily noticed during an attack. featured in a magazine about the childrenswear industry. But here Just as what a child wears or carries might be a life-saving deci- we are. A new (distressing) age is upon us. sion, a growing number of girls (and their parents) have decided But just like the epic and disruptive change coursing through that their apparel can send a message loud and clear: enough is retail of late, the new normal is jarring, scary and downright ugly, enough! The #MeToo and #TimesUp crusades against sexual but it’s something Earnshaw’s can’t ignore. It’s our duty to cover harassment and discrimination have increasingly crossed over Rag Dolls Piccola Ludo the impact these pressing issues have from protest marches into everyday Zombie on our industry. We cannot distance fashion statements. Young women Dash ourselves or pretend they’re not and girls are wearing their feelings happening. Sadly, too many children on their tees—literally. Our Special to Riches Barcarola Hear Us Roar! are victims of these tragedies. These Report, Hear Us Roar! (p. 8), dives are our customers. We owe it to them deep into the burgeoning girl power Toby Powell, owner of DESIGNERS ARE GIVING SMALL VOICES A to care and try and be part of any fashion movement: who, what and Powell Craft Ltd., shares solutions. How we, as an industry, how-to advice on merchandising BIG PLATFORM WITH FEMALE EMPOWERMENT how the English company Foque adapt, react and support the needs what can be a controversial trend if Nikolia and concerns of consumers is criti- not presented properly. continues to expand and evolve, MESSAGING. BY ALEDA JOHNSON cal. For starters, they are looking to Enter Earnshaw’s, again. We are becoming a one-stop us in the form of protective gear here to be a sounding board for our resource for baby and home for potentially life-saving answers industry to debate and discuss all mat- along the way. as well as inspiring messaging of ters of relevant interest. We welcome moral support. your feedback and suggestions. We Mayoral HILDHOOD INNOCENCE? Ignorance is bliss? Not so Prabal Gurung, Christian Siriano and Public School have since released In the wake of the Florida high school shooting last month, are all in this together—one big childrenswear community. We much in an age where terrorism, school shootings and the activist-themed fashions, which included shirts with phrases, “People that all-too-familiar scene of panicked parents standing outside want to be a part of the solutions. Topics surely need not be all BY EMILY BECKMAN #MeToo movement include young victims and millions are People” and “The Future is Female.” Childrenswear designers have C more dialed in on social media demanding change. Kids also followed suit, featuring an array of female empowerment graphics waiting to see if their loved one would make it out alive played out doom-and-gloom, either. There’s a bright side to embrace and Pitti Immagine Bimbo on national TV—again! According to published reports, it marked expand upon, as well. We must acknowledge and celebrate the show décor today have had it! New movements like #MeNext (to enact gun con- and verbiage in their latest collections. The message even extends to the 17th school shooting in 2018, alone!! It’s more than twice as beauty that is children’s fashion—like we did once again in this Putting his phone on speaker, Toby Powell rips open a package trol), nationwide school walkouts, planned marches on Washington, promoting STEM education and confidence-boosting, especially for many as this time last year!!! While America takes up sides—once month’s fall fashion story, Mod Squad (p. 20). Photographed at that had just been delivered to his company’s Cornwall, Great Britain, sit downs with President Trump, slogans, little girls. In early 2017, Tressy Club led again—on the debate over gun control, many parents aren’t wait- a studio in Paris, the array of beautiful European labels feature headquarters. “Whoa, look at these!” he says, admiring the new ship- rallying cries, posters, messaging on the way with its “Girl Gang” slogans, while ing around for laws to be passed. They are looking into ways their mixed materials and bold colorways in contemporary cuts with ment of children’s moccasin designs. “They’re brilliant!” He then Iglo+ clothing—whatever it takes to make their social media influencer Vada of Miasaidno children may not become another grim statistic. Buying a $400 dazzling embellishments. Très beau, indeed! pauses and laughs. “I’m 45, and this is what excites me,” he says. “My Indi voices heard. Girls, especially, have taken rocked a “The Future is Female” shirt. bulletproof backpack, for example, is peanuts, considering the ROI Our industry puts smiles on the faces of millions of kids and God, I should’ve done something else with my life!” Amelie et to wearing their protests on their tees, Inspired by women who knitted their Sophie such an accessory might bring. At the very least, the investment may adults every day. We provide warmth, comfort, protection and Kidding aside (a rarity for Powell), he knows his passion lies in none dresses, hats, totes, etc. Oeuf own “pussy” hats for #MeToo marches, knit crown give a little peace of mind to them and their child. In our Scene & style. We help generate self-esteem and outward positivity. If other than running the family business, makers of childrenswear, nursery Monnalisa “There’s so much frustration, and people Demenge created a knit crown for Oeuf accessories and its renowned rag dolls among numerous houseware Heard article (p. 6) about the recent surge in bulletproof backpack we can harness that power of good to address causes important are expressing it in so many different with “Feminist” written across it. Released items and gifts. “Retail is in my blood,” he says, citing his three sisters however, as Powell mostly recalls his parents putting him to work at sales, one mother shared the difficulty of having to explain to her to children, all the better. We must always be supportive of our ways: marches, speeches, conversations for 2017 International Women’s Day in who are all wholesalers and married to either wholesalers or retailers. the warehouse. “That was my first paying job—clearing out bins and son how the new backpack could “protect him from the bad guys,” ultimate consumers. They are the future. We put clothes on the and inevitably in clothing as well,” says dark gray and pink, it was the first time “My mother once said, ‘For God’s sake, can we not have a lawyer or a rubbish, cleaning the loos, sweeping seagulls off the top of the roof,” comparing it to having special powers like his favorite superheroes. backs of kids, and we should have their backs, too. Sophie Demenge, founder of Oeuf. “The the label’s crowns came in adult sizes as doctor amongst the lot of you?” Even Powell’s wife works in wholesale he says. “As my mother phrased it, ‘Jobs you couldn’t possibly ask Women’s March and International Women’s well. “The crown provided a fun way for for a licensing company, as well as part-time at Powell Craft. members of the staff to do.’” Day really galvanized a movement, and mothers to explore these ideas with their A successful family-run business since 1962, Powell Craft Ltd.
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