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THE PATAGONIA PRINCIPLES • GIFTING GETS PERSONAL • TREND WATCH : PURPLE REIGNS RED RULES THE RUNWAYS • THE TOY REPORT • FALL FOOTWEAR PREVIEW • COZY CHIC GEAR TOWARD TOP TRENDS • DENIM REINVENTED • GERBER’S GARY SIMMONS TALKS SHOP • MONETIZING MINI-ME
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The New Abnormal Andorine Monnalisa
EVLAR-LINED BULLETPROOF book bags for back- Equally disturbing are the stories of young kids who’ve approached to-school? Girl empowerment messaging in support their parents with concerns about safety at school and are seeking of anti-sexual assault and harassment movements? protection. One news outlet reported about a young boy who asked K I never thought these distressing and adult-themed his mother for new shoes because he felt his light-up sneakers topics would be lead stories in our European fashion issue, let alone would make him easily noticed during an attack. featured in a magazine about the childrenswear industry. But here Just as what a child wears or carries might be a life-saving deci- we are. A new (distressing) age is upon us. sion, a growing number of girls (and their parents) have decided But just like the epic and disruptive change coursing through that their apparel can send a message loud and clear: enough is retail of late, the new normal is jarring, scary and downright ugly, enough! The #MeToo and #TimesUp crusades against sexual but it’s something Earnshaw’s can’t ignore. It’s our duty to cover harassment and discrimination have increasingly crossed over Rag Dolls Piccola Ludo the impact these pressing issues have from protest marches into everyday Zombie on our industry. We cannot distance fashion statements. Young women Dash ourselves or pretend they’re not and girls are wearing their feelings happening. Sadly, too many children on their tees—literally. Our Special to Riches Barcarola Hear Us Roar! are victims of these tragedies. These Report, Hear Us Roar! (p. 8), dives are our customers. We owe it to them deep into the burgeoning girl power Toby Powell, owner of DESIGNERS ARE GIVING SMALL VOICES A to care and try and be part of any fashion movement: who, what and Powell Craft Ltd., shares solutions. How we, as an industry, how-to advice on merchandising BIG PLATFORM WITH FEMALE EMPOWERMENT how the English company Foque adapt, react and support the needs what can be a controversial trend if Nikolia and concerns of consumers is criti- not presented properly. continues to expand and evolve, MESSAGING. BY ALEDA JOHNSON cal. For starters, they are looking to Enter Earnshaw’s, again. We are becoming a one-stop us in the form of protective gear here to be a sounding board for our resource for baby and home for potentially life-saving answers industry to debate and discuss all mat- along the way. as well as inspiring messaging of ters of relevant interest. We welcome moral support. your feedback and suggestions. We Mayoral HILDHOOD INNOCENCE? Ignorance is bliss? Not so Prabal Gurung, Christian Siriano and Public School have since released In the wake of the Florida high school shooting last month, are all in this together—one big childrenswear community. We much in an age where terrorism, school shootings and the activist-themed fashions, which included shirts with phrases, “People that all-too-familiar scene of panicked parents standing outside want to be a part of the solutions. Topics surely need not be all BY EMILY BECKMAN #MeToo movement include young victims and millions are People” and “The Future is Female.” Childrenswear designers have C more dialed in on social media demanding change. Kids also followed suit, featuring an array of female empowerment graphics waiting to see if their loved one would make it out alive played out doom-and-gloom, either. There’s a bright side to embrace and Pitti Immagine Bimbo on national TV—again! According to published reports, it marked expand upon, as well. We must acknowledge and celebrate the show décor today have had it! New movements like #MeNext (to enact gun con- and verbiage in their latest collections. The message even extends to the 17th school shooting in 2018, alone!! It’s more than twice as beauty that is children’s fashion—like we did once again in this Putting his phone on speaker, Toby Powell rips open a package trol), nationwide school walkouts, planned marches on Washington, promoting STEM education and confidence-boosting, especially for many as this time last year!!! While America takes up sides—once month’s fall fashion story, Mod Squad (p. 20). Photographed at that had just been delivered to his company’s Cornwall, Great Britain, sit downs with President Trump, slogans, little girls. In early 2017, Tressy Club led again—on the debate over gun control, many parents aren’t wait- a studio in Paris, the array of beautiful European labels feature headquarters. “Whoa, look at these!” he says, admiring the new ship- rallying cries, posters, messaging on the way with its “Girl Gang” slogans, while ing around for laws to be passed. They are looking into ways their mixed materials and bold colorways in contemporary cuts with ment of children’s moccasin designs. “They’re brilliant!” He then Iglo+ clothing—whatever it takes to make their social media influencer Vada of Miasaidno children may not become another grim statistic. Buying a $400 dazzling embellishments. Très beau, indeed! pauses and laughs. “I’m 45, and this is what excites me,” he says. “My Indi voices heard. Girls, especially, have taken rocked a “The Future is Female” shirt. bulletproof backpack, for example, is peanuts, considering the ROI Our industry puts smiles on the faces of millions of kids and God, I should’ve done something else with my life!” Amelie et to wearing their protests on their tees, Inspired by women who knitted their Sophie such an accessory might bring. At the very least, the investment may adults every day. We provide warmth, comfort, protection and Kidding aside (a rarity for Powell), he knows his passion lies in none dresses, hats, totes, etc. Oeuf own “pussy” hats for #MeToo marches, knit crown give a little peace of mind to them and their child. In our Scene & style. We help generate self-esteem and outward positivity. If other than running the family business, makers of childrenswear, nursery Monnalisa “There’s so much frustration, and people Demenge created a knit crown for Oeuf accessories and its renowned rag dolls among numerous houseware Heard article (p. 6) about the recent surge in bulletproof backpack we can harness that power of good to address causes important are expressing it in so many different with “Feminist” written across it. Released items and gifts. “Retail is in my blood,” he says, citing his three sisters however, as Powell mostly recalls his parents putting him to work at sales, one mother shared the difficulty of having to explain to her to children, all the better. We must always be supportive of our ways: marches, speeches, conversations for 2017 International Women’s Day in who are all wholesalers and married to either wholesalers or retailers. the warehouse. “That was my first paying job—clearing out bins and son how the new backpack could “protect him from the bad guys,” ultimate consumers. They are the future. We put clothes on the and inevitably in clothing as well,” says dark gray and pink, it was the first time “My mother once said, ‘For God’s sake, can we not have a lawyer or a rubbish, cleaning the loos, sweeping seagulls off the top of the roof,” comparing it to having special powers like his favorite superheroes. backs of kids, and we should have their backs, too. Sophie Demenge, founder of Oeuf. “The the label’s crowns came in adult sizes as doctor amongst the lot of you?” Even Powell’s wife works in wholesale he says. “As my mother phrased it, ‘Jobs you couldn’t possibly ask Women’s March and International Women’s well. “The crown provided a fun way for for a licensing company, as well as part-time at Powell Craft. members of the staff to do.’” Day really galvanized a movement, and mothers to explore these ideas with their A successful family-run business since 1962, Powell Craft Ltd. Perhaps it’s little surprise that Powell didn’t join the family business RED RULES FOR FALL ’18. From scarlet and ruby to crimson and maroon, designers saturated the runways what women are wearing is just one of daughters and sons—and fathers, too!” started when Powell’s parents, William and Veronica, moved from straight out of college. He started his career selling vintage clothing EMILY BECKMAN at the 86th edition of Pitti Immagine Bimbo with the powerful hue. Drenching toddler to tween collections, silhouettes the many forms of expression involved.” she says. “We received pictures of entire London to Cornwall, a “pretty but very rural” region of Southwest in London for a couple of years, but returned to the family business Editor of knits, outerwear, suiting and accessories spanned rosy furs to fiery graphics. —Emily Beckman Some experts point to Paris Fashion Week families wearing the crowns, which was England. Knowing the area was a place where people come for holiday, when his father passed away. Then 23, he helped his mother manage in September 2016, when Maria Grazia fantastic.” Oeuf has since partnered with the Powells opened gift shops. William Powell also introduced a side the business, which first meant nixing the stores to focus on wholesale Chiuri, Christian Dior’s first-ever female Reformation to create a one-piece with business selling wooden toys. “There’s pictures of five-year-old me in operations. Powell Craft had recently expanded its collection to include creative director, sent models down the the same message. one of our first catalogs playing with a pull-along duck, a little wooden more homewares, including a popular lace and linens line. “We’ve runway in “We Should All Be Feminists” Jaime Windau, owner and designer of 4 EARNSHAWS.COM • MARCH 2018 castle and so on,” Powell says. The modeling days were short-lived always done well with traditional items—the ones that tea shops 40and EARNSHAWS.COM • FEBRUARY 2018 tees for igniting the feminist-themed Love Bubby, lived up to the company’s frocks movement. They immediately sold tagline “You are never too young to make out and went into reproduction. The fol- a statement,” with the release last spring lowing year, Chiuri debuted “Why Have of a shirt with “Little Feminist” written 12 EARNSHAWS.COM • APRIL/MAY 2018 There Been No Great Women Artists?” across the front. It accounted for almost horizontal-striped shirts. Designers 80 percent of the young company’s sea-
8 EARNSHAWS.COM • MARCH 2018 EDITORIAL SHOWCASE Good reads in every issue featuring cutting-edge photography, styling & graphic design.
SOUNDING OFF
IN THE BAG GERI DAMONE Katie Hyde 4 co-owner, Cheeky Chic Baby & Kids owner, Indigo Baby, Sante Fe, NM Boutique, Scottsdale, AZ “I want to reconnect with why I got into Hold more in-store events such as book this business in the first place, focusing 3 6 signings and V.I.P. shopping, as well as more on the pure joy of it—not the daily invite designers to our fashion shows. It’s stresses. If I’m having a bad day and the important to come up with creative ideas customer notices, that’s no way to sell to continually keep in touch with our anything.” community.” RANDI SIEGAL 2 Lauren Blanchett owner, Lil’ Rapunzels, 7 RINGING IN owner, Tiny Ptarmigan, Palm Beach, FL
Anchorage, AK “The street where we’re located is 8 “Be more active on social media. For partially under construction, so I would PHOTOGRAPHY my teenage daughters, it’s part of their love to do some welcoming block parties BY TREVETT 5 nature to share everything they do, but it and events to get people on our main MCCANDLISS THE NEW YEAR! certainly isn’t in my nature.” walking path again.”
SARA JANE STROUPE Becky Salyer owner, Sara Jane Children’s owner, Bumps ‘n Bundles, Boutique, Savannah, GA Billings, MT Retailers vow “We’ve really jumped on the pre-order “We want to be more mindful of our to make 2018 a year of bandwagon, so we will do more of those online presence and social media 1 in 2018 and link it with our website.” following when planning our marketing improved efficiency strategies.” Diane Etherington and increased owner, The Children’s Hour, SARAH SHAOUL TTO Salt Lake City, UT owner, Black Wagon, Portland, OR WEARS FELTMAN profitability, all while “Make sure to order more boxes for wrap- “Social media began as a free market- BROTHERS relishing the daily ping because we keep running out!” ing tool and has turned into a full-time CLASSIC BOBBY SUIT, position. In 2018, we want to make the CARTER’S SOCKS joys that come with JENNY LINDQUIST customer experience on our website AND STRIDE RITE 1. organic manager, Soel Boutique, Provo, UT as enriching as possible and streamline SNEAKERS, Under the Nile whale plush 2. Loulou catering to the wants “Always provide exceptional customer VINTAGE TOY. all our digital platforms to make better Lollipop pearl teething neck- service, so every customer leaves our lace 3. Little Giraffe blanket 9 and needs of children. sense going forward.” 4. ZippyJamz footed one- store feeling special. It’ll make customers piece 5. 1+ in the Family want to return and move more product.” STYLING teether 6. Velveteen diaper BY cover 7. Mayoral Newborn EMILY boat shoes 8. Waddle rattle Maureen Staley socks 9. Kissy Kissy outfit 10. BECKMAN 10 GRACE MUSITANO co-owner, The Picket Fence, Skip Hop diaper bag. owner, Bambini’s World, Pittsburgh, PA Doylestown, PA “Increase our baby gift offerings PAGE “Concentrate more on the online store doing and perhaps offer less full-scale 23 presales. Then I will drop what’s not working clothing since we’re selling more and move on.” gift items lately.”
SMOCKING, FLUTING AND HAND-EMBROIDERED DETAILS FESTOON SPRING STYLES STEEPED IN TRADITION. Anchors Aweigh! O Making waves with nautical style, this ultra-chic mama swaps smiling tugboats and singing fish for deep blue fabrics, gold hardware, classic stripes and tasteful anchor motifs. Mini boat shoes, gold-accented diaper covers, plush navy blankets and mother-of-pearl 8 EARNSHAWS.COM • JANUARY 2018 teething necklaces climb aboard the trend as well. —Emily Beckman PHOTOGRAPHY BY KATIE BELLOFF KATIE BY PHOTOGRAPHY
34 EARNSHAWS.COM OCTOBER 2018
TREND WATCH Little Dr. Scholl’sMass top TREND WATCH CPC Childrenswear velcro GeoxHannah Kids 3pommes jacket sneakers pompomBanana jacket sneakerdress Parkland Deep Purple backpack THE 2018 COLOR of the year, per Pantone, the world-renowned FINAL CUT authority on color, is Ultra Violet. The contemplative and existential hue “communicates originality, ingenuity and visionary thinking that Levi’s Kids points to the future,” according to company officials. skirt Ultra Violet evokes the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries where we are now, says Laurie Pressman, vice president of the Pantone Color Institute. Historically, enigmatic Bows Arts purples have been associated with mindfulness practices, reportedly bow offering a higher ground to those seeking refuge from over-stimulation. Innobaby The hues are also known to be symbolic of counterculture, unconven- teether tionality and artistic brilliance. Musical icons Prince, David Bowie and DKNY Kids Jimi Hendrix brought shades of Ultra Violet to the forefront of Western dress pop culture as personal expressions of individuality. “Ultra Violet is a versatile color, taking on distinct personalities when Lanoosh dress applied to different materials and pieces of apparel,” Pressman says, noting that the color should play a strong role in children’s fashion this year for both boys and girls. “A gender-neutral shade, this blue-based purple lends itself to unique color combinations, allowing parents and children to play around with pairings and help build personality through Me Oui style,” she says. hair clip Pressman expects the dramatic shade to manifest itself across chil- dren’s play-ready wear to dress-up attire. “Children wanting to feel more Huggalugs sophisticated will appreciate the color in luxe fabrics such as velvet, leg warmers while those looking for a more playful, active feel will take to the color in Karl sneakers and T-shirts,” she says. —Emily Beckman Lagerfeld Kids sequin- adorned jeans Nicky Hilton x Molo Pediped Tolani Chooze T-shirt high-top sneaker dress backpack
Hoo Shoes bootie
Tokidoki x ZoLi SG Companies insulated beverage Hatchimals slipper and food containers
Bonpoint OMG Accessories mini backpack
Native Shoes bungee boot Silver Linings Bearpaw Native boot slip-on SILVER IS THE new black. The techy tone has taken the runways by storm, from Mylar-inspired galactic jackets to robotic hardware from head to toe. The Doll Kind This fall, a high-shine palette spanning deep space Grab a Bite doll grays to iridescent embellishments, will electrify col- lections. —Emily Beckman Meet the new viral trend: Cable Bites. These cute covers protect charger cords from breaking by “biting” the phone when plugged in. Easy Peasy clutch Moms will love how the kids won’t fight over whose
2018 JUNE • EARNSHAWS.COM 15 charger is whose. Already big in Japan, Dreams first launched the series to select retailers in the U.S., and customers are eating them up. 22 EARNSHAWS.COM • JANUARY 2018 2018 JANUARY • EARNSHAWS.COM 23 For just $5.50 MSRP, Cable Bites come in 36 different styles from cats and crocodiles to hedgehogs and hippos. – Emily Beckman PHOTOGRAPHY BY TREVETT MCCANDLISS BY PHOTOGRAPHY
40 EARNSHAWS.COM JUNE 2018 Content Editor’s Note A viewpoint from the editor. Scene & Heard Tracking what’s new and noteworthy in the children’s industry. Special Report Analysis on hot-button industry topics and service-based retail strategies. Q&A Insightful, candid and revealing discussions with key industry leaders. Retail Profile Getting to know the people behind the storefronts and their unique strategies for success. Sounding Off A collection of easy-to-read quotes from retailers on a current topic. What’s Selling Tracking hot brands, styles and categories at the point-of-sale. Designer Chat An inside look at a designer’s creative thought process. Fashion A head-to-toe style showcase that is inspirational and directional. Trend Watch What’s new and what’s next across the style spectrum. Behind the Seams Focused reports on all the major categories. Final Cut A parting, inspiring and entertaining industry perspective or product. JANUARY Outerwear Apparel and accessories that balance fashion and function for cold weather. Fashion: Fall 2019 Outerwear (All Ages) Features: Fall 2019 Gift Guide Show Calendar: Atlanta Gift & Home Market, Bubble London, Children’s Club, Dallas Apparel MARCH & Accessories, Dallas Home & Gift, FIMI Spain, LA Kids Market, LA Mart Gift & Home, NY Kids European Fashion Market, NY NOW, Pitti Immagine Bimbo, Trend reports straight from European runways. Playtime Paris Fashion: Fall 2019 European Brands (Ages 4 to Space Closing: 12/14/18 • Materials Due: 12/20/18 10) Features: Fall 2019 European Trend Report, Ac- FEBRUARY cessories Preview Show Calendar: Atlanta Apparel, Atlanta Gift, Back-To-School Children’s Club, Dallas Apparel & Accessories, A back-to-school buyer’s guide to the season’s Dallas Home & Gift, JPMA, LA Gift & Home, LA must-have colors, materials and silhouettes. Kids Market, NY Kids Market Fashion: Fall 2019 Apparel (All Ages) Space Closing: 2/19/19 • Materials Due: 2/22/19 Features: Toy Guide, Kids Footwear Preview Show Calendar: Atlanta Apparel, Children’s Club APRIL/MAY MAGIC, FN Platform, NY Kids Market, Playtime New York Fall Infant and Toddler Space Closing: 1/17/19 • Materials Due: 1/22/19 Baby apparel, accessories and products both new and experienced mothers will love. Fashion: Fall 2019 Apparel (Age 6 months to 3T) Features: Infant Accessories Guide Show Distribution: Las Vegas Licensing Expo, NY Kids Market Space Closing: 4/15/19 • Materials Due: 4/19/19 MARCH JUNE Athleisure The coolest looks from the evolving athleisure market.
CALENDAR Fashion: Fall 2019 Tween Apparel (Ages 8 to 12) Features: Retail Technology Report Show Calendar: Atlanta Apparel, Dallas Apparel & Accessories, Dallas Home & Gift, Las Vegas Licensing Show, NY Kids Market, Pitti Immagine Bimbo, Playtime Paris Space Closing: 5/13/19 • Materials Due: 5/17/19 2 019 2 019 CALENDAR Space • Materials Closing:8/13/19 Due:8/16/19 Show Calendar: Atlanta Gift&Apparel, NYKidsMarket Features: Accessories Preview, CampReport Fashion: Spring2020 Apparel (Ages 4to 10) silhouettes for boys andgirls. The season’s freshest colorways, materials and Spring Style SEPTEMBER Space Closing:7/17/19 • Materials Due:7/22/19 New York FNPlatform, LA GiftMart,NYKidsMarket, Playtime Accessories, Children’s Club, Children’s ClubMAGIC, Show Calendar: Atlanta Apparel, DallasApparel & Fashion: Spring2020 Swimwear (Ages 4to 10) cover-ups, bathing suits, gogglesandsunhats. Get beach-ready withtop summerlooksincluding Swimwear AUGUST Space Closing:6/17/19 •Materials Due:6/20/19 LA KidsMarket,Blogger Bash, NYKidsMarket, NYNOW Show Calendar: Atlanta GiftMarket &Homemarket, Spring 2020 Style Preview Features: Holiday Merchandising Inspiration, Fashion: SpecialOccasion Wear (Age 4to 10) for christenings to birthday parties. The best specialoccasion gowns, suits andaccessories Dresswear JULY
Materials Due:10/16/19 Space Closing:10/11/19 LA KidsMarket, NYKidsMarket Apparel, DallasApparel &Accessories, Show Calendar: ABCKidsExpo, Atlanta Features: Infant GearGuide (Age 6months to 3T) Fashion: Spring2020 Apparel new andexperienced mothers willlove. Baby apparel, accessories andproducts Spring Infant andToddler OCTOBER Space • Materials Closing:11/13/19 Due:11/19/19 NY KidsMarket Show Calendar: Regional Martsand Features: 2019 EarnieAward Winner Profiles (Ages 4to 12) Fashion: Pajamas andLoungewear Slumber party essentials from PJs to plush. PJs andLoungewear NOVEMBER/DECEMBER
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