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CALENDAR of the EVENTS Pitti Immagine Uomo 78 / Pitti W Woman Precollection 15/18 June 2010 – Fortezza Da Basso / Dogana – Firenze

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CALENDAR of the EVENTS Pitti Immagine Uomo 78 / Pitti W Woman Precollection 15/18 June 2010 – Fortezza Da Basso / Dogana – Firenze CALENDAR OF THE EVENTS Pitti Immagine Uomo 78 / Pitti W_Woman Precollection 15/18 June 2010 – Fortezza da Basso / Dogana – Firenze The events bold printed are sole or joint Pitti Immagine events MONDAY 14 JUNE 2010 Time Address 1.00 pm TOXIC TOY and Noi per Voi for Meyer O.N.L.U.S. present a T-shirt Sala Stampa Oriana Fallaci to support research Palazzo Medici Riccardi Press conference Via dei Ginori 8 5.30 pm - Polimoda Fashion Week Luisa Via Roma 7.00 pm Toast (by invitation only) Via Roma 19/21r 7.30 pm MONDADORI Stazione Leopolda invites to NEXT MOVIES Viale F.lli Rosselli 5 La moda è come un film – Fashion is like a movie Dinner party (by invitation only) CITY EVENTS From 10.30 am SISLEY presents ART IN STORE Via Roma 11 r Performance live of illustrators Julio Dolbeth and Rui Vitorino Santos 1 5.30 pm - Patrizia Pepe presents PRECIOUS WASTE Via Gobetti 7/9 7.30 pm A project by Ronaldo Fiesoli featuring an installation by Arabeschi di Latte Capalle - Firenze Opening ( by invitation only) 10.00 pm BILLABONG Stretch Your Summer Tour Party Arno Beaches With the partecipation of Dave Rasta Rastovich Piazza Poggi (by invitation only) 11.00 pm mod-E-motion Piazza del Porcellino Performance by students of Fashion Culture and Design Degree Course TUESDAY 15 JUNE 2010 Time Address 9.30 am ARFANGO Piazza Santa Maria Novella 7 Breakfast at JK Place 10.00 am - FRATELLI ROSSELLI presents Firma collection preview Main Pavillon 5.00 pm Reserved to the windows of the fashion top boutiques Lower floor H/1-3 10.30 am PITTI IMMAGINE UOMO 78 Taste Lounge @ Pitti Uomo Opening and awarding of the Pitti Immagine Uomo prize Main Pavillon In the presence of the vice president for Industrial relations, social Lower Floor affairs and welfare of Confindustria, Alberto Bombassei and the president of Sistema Moda Italia, Michele Tronconi (by invitation only) 12.00 pm BREMBO presents Brembo Life Jacket the first airbag jackets Piazzale della Ghiaia collection with an extraordinary performance. A Stuntman riding a motobike will show how this Life Jacket makes the collection unique in the international market. The Life Jacket is extremely safe and protective in case of accident. 12.30 pm - TOMASONI TOPSAIL SpA Area Monumentale 1.30 pm The Sailor Project Cocktail by North Sails and European Design Terrazza della Sala della Scherma Institute of Barcelona 12.30 pm - BLAUER Sport & sport 4.00 pm Special guests: Daniela Battaglia, Rossano Rubicondi, Cavaniglia A/12-14 B/3-5 Claudia Galante Cecilia Capriotti From 2.00 pm TOXIC TOY creates Fashion Confessions My Factory La Sterpaia directed by Rocco Toscani will take photos Cortile del Lyceum of people attending 2.00 pm - LE DUKE OF ST JAMES Upper Casual 4.00 pm Special guests: TRIO MEDUSA Sala Alfa, Stand 18 2.00 pm - PIOMBO Giardino del Glicine 5.00 pm Presentation 2.30 pm - ALEXANDER presents Le Mondiali . Champions shoes! Main Pavillon 3.30 pm With the partecipation of Antonio Cabrini Lower floor D9 2.30 pm - BPD Arena Strozzi Stand B/5 4.00 pm Special guests: Jimmy and Tania Ghione 2 From 3.00 pm KICKERS Urban Panorama Crushed Ice Party Sala della Guardia From 3.00 pm BREMA MENICHETTI Magazzini Teatro Stand 2-4 Special guest: Marc Coma 3.00 pm - CARLO PIGNATTELLI OUTSIDE Padiglione Centrale 4.30 pm Press Presentation Lower Floor A/9-10 B/19 3.30 pm RE-HASH in cooperation with Fazi Editore Main Pavillon presents the book Brace by Attilio Caselli Lower floor, Stand P7 Presented by Olga Mugnaini From 3.30 pm FRED MELLO Armeria Special Guest: Elisabetta Gregoracci First Floor stand B1 3.30 pm - ALPHA DELTA PHI presents Pizzico Records dj set Brunito Arena Strozzi 6.00 pm Happy hour Stand B/10 4.00 pm BREMBO presents Brembo Life Jacket the first airbag jackets Piazzale della Ghiaia collection with an extraordinary performance. A Stuntman riding a motobike will show how this Life Jacket makes the collection unique in the international market. The Life Jacket is extremely safe and protective in case of accident. From 4.00 pm BARBISIO collection S/S 2011-12 presentation Main Pavillon At the presence of Maurizio Romiti, Giorgio Borrione and Piano Attico G/4 – H/2 Antonella Mansi, President of Confindustria Toscana From 4.30 pm GURU invites to Dj set Cortile dell’Arsenale with projections of the National Geographic archive in cooperation with Sky channel Nat Geo Music 5.00 pm – Eredi Chiarini – RE HASH Via Roma 16-18 r 7.30 pm Cocktail in the flowered terrace (by invitation only) 5.00 pm - Emotional Event for C.P.COMPANY Area Monumentale 9.00 pm In cooperation with L’Uomo Vogue Sala Ottagonale and with a performance of the guitarist Maurizio Solieri and his band Special Guest: Christian De Sica 6.00 pm A.N.G.E.L.O. VINTAGE CLOTHING STORE Via dei Cimatori 25 r corner Aperitif *Dj set Via dei Calzaiuoli Grand Opening (admission free) 6.00 pm - BE DIFFERENT Après moi le Deluge Galleria Poggiali e Forconi 8.00 pm the new collection S/S 2011 with a presentation Via Benedetta 3 r of six famous works by David LaChapelle Opening Cocktail (by invitation only) 6.00 pm - SUNDEK by Neil Barrett Loft E’ 10.00 pm Presentation (by invitation only) Piazza del Carmine 6.30 pm Eredi Chiarini – SIVIGLIA In a specially made structure Cocktail (by invitation only) in Via Roma 3 From 6.30 pm LE COQ SPORTIF Hai voluto la bicicletta -Riding through images MNAF Opening of a photographic exhibition taken from the Alinari’s Ex Leopoldine Piazza Santa Maria collections about the world of cycling (by invitation only) Novella 6.30 pm - MARINA MILITARE ITALIANA (ITALIAN NAVY) From Piazza Strozzi to Piazza della 8.30 pm The Italian Navy Band parade in the historic center Repubblica, passing through Piazza del Mercato Nuovo, via Roma, Piazza Storzzi 6.30 pm - BORELLI NAPOLI Milord 8.00 pm Launching of 57, the new fragrance of the brand Luxury Vintage Piazza Strozzi (by invitation only) 6.30 pm - ROY ROGER’S Luisa Via Roma 9.00 pm Cocktail YES, Mr. President (by invitation only) Via Roma 19/21r From 7.00 pm FIRENZE MADE IN TUSCANY MAGAZINE n.15 with Faliero Sarti Riva Lofts Cocktail party (by invitation only) Via Baccio Bandinelli 98 7.30 pm - HARRY’S OF LONDON launch of the Bespoke Downing Loafer Sky Lounge Continentale 9.30 pm Aperitif Vicolo dell’Oro 4 (by invitation only) 8.30 pm BRUNELLO CUCINELLI Villa Le Corti Dinner (by invitation) San Casciano Val di Pesa 9.00 pm EVERLAST Palazzo Strozzi Dinner (by invitation only) 10.00 pm - NIGHT GEO SESSIONS Palazzo Pitti 3.00 am Project in cooperation with the Ministry of Culture (by invitation only) From 10.00 pm FIRETRAP Colle Bereto Cafè Reset! Milan crew Dj set Piazza Strozzi 00.00 pm - ROLLING STONE and Volta kindly invete you to a party with live Rooms Club 2.47 am bands and dj set Via della Fornace 9 (by invitation only) CITY EVENTS From 10.30 am SISLEY presents ART IN STORE Via Roma 11 r Performance live of illustrators Julio Dolbeth and Rui Vitorino Santos 1.00 pm - Doni & Associati present Via Guelfa 85 2.30 pm CAPSULE 2010 - Art for Nomads Info and reservation 055 268023 7.00 pm – Tasting, light lunch and light dinner from 7.30 pm 10.00 pm 2.00 pm - RIFLE RED EXPO in collaboration with ALU Hotel Rosso 23 6.00 pm Display Fall/Winter Collections 2010/11 Piazza Santa Maria Novella 23 r 5.00 pm mod-E-motion Facoltà di Lettere e Filosofia exhibition Via degli Alfani 6.00 pm - SISLEY presents ART IN STORE Via Roma 11 r 9.00 pm By Julio Dolbeth and Rui Vitorino Santos Cocktail party 4 6.30 pm - RIFLE RED EXPO BACKSTAGE Hotel Rosso 23 7.30 pm Rifle S/S 2011Backstage fitting Piazza Santa Maria Novella 23 r testimonial Marco Simoncelli, photographer Nicola Carignani Dj Federico Grazzini (by invitation only) 7.00 pm - Sociètè Anonyme presents Clothing concept store +22 to 22 11.00 pm FREITAG RFERENCE LINE_ Yellow Limited Edition shared Platform design/art/gallery A project designed and produced by Arabeschi di Latte Via Niccolini 3/f corner Launch party Via della Mattonaia 22 (by invitation only) 8.00 pm MAISON CLOCHARD Piazza della Passera Bad Love Experience – live concert WEDNESDAY 16 JUNE 2010 Time Address 9.00 am - BREMA MENICHETTI Magazzini Teatro Stand 2-4 6.00 pm Special guest: Marc Coma 10.00 am WHO’S ON NEXT? Palazzo dei Congressi Proclamation of the winner Giardino della Limonaia Finalists: AI CAMO DEAD MEAT FQR MAURIZIO MIRI OZONA PIERRE-LOUIS MASCIA YUJI MIURA 10.30 am RE-HASH in collaboration with Fazi Editori Main Pavillon presents the book Lato B by Alessandra Faiella Lower floor, Stand P7 Presented by Olga Mugnaini 11.00 am BEAR –Roger Hind’s shaping show Cortile dell’ Arsenale Press conference 11.00 am and LOUNGE FASHION ILLUSTRATED Main Pavillon 12.00 pm Fabio Bacci, Founder, FLB Consulting is available for a debate on Lower floor, Salone M ‘Licensing Today: Peculiarities, Opportunities and Risks’ From 11.00 am CARREL easy cocktail Main Pavillon Presentation of the accent line Ground floor H/5 – I/2 Special guest: Gerry Scotti 11.30 pm MAGNUM Photos & FRED PERRY Pitti Immagine Press conference of STORM Paolo Pellegrin Via Faenza 111 At the presence of Paolo Pellegrin/Motel Connection (by invitation only) 11.30 am WGSN Sala Riunioni 1°piano Trend seminar (by invitation only) Area Monumentali 11.30 am - SIVIGLIA New Links: presentation of S/S 2011 collection Padiglione Centrale 4.00 pm Pr êt-à-download goes through the QRCODE Lower floor Lunch (by invitation only) Stand P/2 Q/1 5 12.00 pm LOUNGE FASHION ILLUSTRATED Main Pavillon Valentina Caviglia (Apollinaire, Geneve) will be available for a Lower floor Salone M meeting on the theme Made in Italy and the brand promotion: strategies and market communication instrument 12.00 pm - AERONAUTICA MILITATE (AIR FORCE) Cavaniglia 1.00 pm Special guest: Roberto Ciufoli Stand B-22/24 12.00 pm - MASON’S presents The King of Wash Cortile dell’Arsenale 2.00 pm Presentation of S/S 2011collection 12.30 pm STAR CHIC cocktail Pitti _W Special guests: Simona Ventura, Elena Santarelli, Cristina Del Pin Via Valfonda, 25 and Chiara Tortorella Stand 72/74 1.00 pm ZU ELEMENTS Cortile dell’Armeria Catwalk 1.00 pm - AERONAUTICA MILITARE (AIR FORCE) Cavaniglia 3.00 pm Special guest: Roberto Ciufoli Stand B-22/24 2.00 pm VERYSIMPLE Sala della Guardia To be showing the video Boom Boom of Mitch & Squalo ..
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