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Date: 12 January 2015 Maserati and La Martina at the 87TH Edition of Pitti Immagine Uomo

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Date: 12 January 2015 Maserati and La Martina at the 87TH Edition of Pitti Immagine Uomo Date: 12 January 2015 Maserati and La Martina at the 87TH edition of Pitti Immagine Uomo The collaboration between Maserati, the Italian luxury automotive manufacturer which celebrated its centennial anniversary in 2014, and La Martina, the Argentinian brand, leader in polo clothing, continues. During the 87th edition of Pitti Immagine Uomo, the two brands will host ‘Riding Pitti’, an exclusive launch event of their FW2015/16 capsule collection, which will take place on 13 January at 15:00 (Fortezza Da Basso, Padiglione della Ghiaia/23, stand 6). Celebrations will continue in the evening with a cocktail event, where the best polo player of the Maserati Centennial Polo Tour, which recently concluded in Dubai, will receive the Maserati Centennial Award. The Maserati Centennial Polo Tour Celebration Party will take place on 13 January from 19:30 (Loft E, Piazza del Carmine, 2r – Firenze). The special La Martina for Maserati FW 2015/16 capsule collection makes its debut at Pitti Immagine Uomo with the launch of an exclusively designed item for the House of the Trident, the winter polo shirt. The "Polo-Duvet La Martina for Maserati", is an innovative garment for the winter months, which echoes the iconic polo shirt. As well as being comfortable and lightweight, it protects from the cold thanks to 100g of soft outdoor quilt material called “cashmere insulate”. An alternative to conventional padding and goose down, it guarantees the same lightness to reach even higher insulation, with significantly reduced volumes, therefore providing a slimmer fit. Like goose feathers and polyester, cashmere fibres feature air hollows for better thermal insulation, since air is the best insulating material. This natural and precious stuffing is eco- friendly and also entirely Made in Italy, just like the cars of the Trident marque. The “Polo-Duvet La Martina for Maserati” features exclusive branding details and tone on tone stitching. Carbon fibre buttons lend a technological appeal, whilst microfibre side trims result in a garment which is both comfortable and fitted. From polo fields to city centres, it is suitable for mid-season and will appeal to sportsmen during the winter season. For this reason the “Polo-Duvet La Martina for Maserati” features detachable sleeves, thanks to a hidden zip in the armhole. With short sleeves, the Polo-Duvet echoes the summer version and with long sleeves, it is ideal for outdoor activities. La Martina style is inspired by the polo field which stands for an authentic trend. Such a versatile garment could not be missing from the winter collection. The Polo-Duvet is designed specifically for warming up during winter polo tournaments. It strikes a balance between the traditional polo shirt (too thin despite its thermal protection) and a windbreaker jacket (which would be too bulky). Polo players would wear it over a turtle neck and polo shirt and remove it just before starting the match..
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