PITTI BIMBO N.82 Florence, Fortezza da Basso, 21-23 January 2016
Pitti Bimbo, the key international kids’ fashion and lifestyle event
The sections, the numbers and what’s new With 445 collections expected, 216 of which from abroad (46% of the total) , over 6,700 buyers and a total of just under 10,000 visitors at the last winter edition, Pitti Immagine Bimbo, the most important international fashion event for kids and teenagers, is setting a new record for internationality. Scheduled to be held from 21 to 23 January 2016 at the Fortezza da Basso in Florence, the only fair that presents a complete overview of the universe of children’s fashion on a global level strengthens its dual core at this edition: on the one hand it is a key reference event for the most important players in the kidswear sector, and on the other, it is increasingly a lifestyle platform that has made the focus on research its essential driving force. A journey that spans from the classical-elegant style of the big names at Pitti Bimbo to the cutting-edge collections in Apartment, from the blend of creativity and experimentation of the brands in the new KidzFIZZ project to the eco–fair trade labels of EcoEthic, from the sportswear of Sport Generation and the urban atmospheres of SuperStreet, all the way to accessories and design for the littlest set. All of this is presented within a dynamic geography that greets visitors within a constantly refreshed itinerary and in a climate that is business-oriented as well as pleasurable and entertaining, whilst keeping an attentive eye on the internet and social networks.
Some of the highlights of Pitti Bimbo 82: _ Among the important projects being staged at this edition, N°21 – the brand designed by Alessandro Dell’Acqua – has chosen the platform of Pitti Bimbo to present his first Kids collection dedicated to the 4-12 year age group, the result of a long-term license agreement with Grant Spa. _ Simonetta at the Polveriera will be presenting a layout and a video, “Simonetta life”, about the brand’s values and the route it has followed around the World a journey through fashion characterized by the signs that have traced the beauty of children; _ a big style return to Pitti Bimbo for Miss Blumarine, one of the most iconic children’s fashion brands, which will be premiering the new collection for fall/winter 2016; _ the Mafrat Group has chosen a 400 sq. meter area to present its important retail project: in 2016 there will be over 100 Quore Factory Stores, sales outlets devised to create a direct line between the company and the end consumer, capable of combining the prestige of a multi- brand boutique with the advantages of franchising; _ a prestigious return to Pitti Bimbo by the Levi’s denim brand ; _ Guess kids returns to Pitti Bimbo and reaffirms its style with the collection for next fall-winter;
The runway shows and events: a fashion week for children only The success of Pitti Bimbo is also due to the important communication events, runway shows and cultural initiatives that accompany each edition. The runway shows, that launch new trends
and offer invaluable ideas for styling and combining clothing and accessories, attract a lot of attention at every edition. Here are the names on the catwalk:
Thursday 21 January 12noon Children’s Fashion from Spain / Barcarola, Bóboli, Canada House, CND by Cóndor, Desigual, Losan, Mayoral,Tuc Tuc – Sala del Rondino. 3pm Yclù – Sala del Rondino. 5pm Fun & Fun – Sala della Ronda .
Venerdì 22 gennaio 11am Il Gufo - Sala della Ronda
Among the important events around town, we should mention the one organized by Monnalisa , which is celebrating the FW 2016 collection with a fashion show at Palazzo Corsini on the evening of 21 January.
Giochi Preziosi presents the Cicciobello ® Fashion Walk with Vogue Bambini and yoox.com Cicciobello® will be one of the special guests at Pitti Bimbo 82. To celebrate the launch of the Cicciobello® Baby Care line, Giochi Preziosi presents a special Exhibition in collaboration with Vogue Bambini: Cicciobello® Fashion Walk . A group of designers from international brands - Au Jour le Jour, Douuod, Ermanno Scervino, Herno, K-Way, Laura Biagiotti, Luisa Beccaria, Missoni, MSGM, N.21, Paul Smith, Trussardi and Vivetta – have realized a winter fashion proposal for the latest addition to the Cicciobello® Collection. The looks they have created will be showcased at Pitti Bimbo and celebrated with a cocktail party on 21 January. The Cicciobello® styled for winter will become a Special Edition sold exclusively on yoox.com ; the proceeds from the sales will be donated to the Child Priority association. (see specific press release)
PITTI GENERATION(S), the title-theme of the January fairs PITTI GENERATION(S) is the title-theme of the January fairs and will look at the dominance of the simultaneous “coexistence” of different generations in the way we dress and in our lifestyles today. Time is compressed by the speed of the present and this phenomenon is heightened in fashion: PITTI GENERATION(S) will take an ironic and lighthearted look at an era in which age is more a state of mind than a date on a birth certificate. The layout project will be curated by Oliviero Baldini in the Fortezza da Basso’s several nerve points.
MINI JOINS PITTI IMMAGINE @ Pitti Bimbo 82 One, passion. Two, innovation. Three, creative research. Together they make for a creative partnership between Pitti Immagine and MINI , two worlds that share values and objectives linked to a contemporary lifestyle approach. After Pitti Uomo this special collaboration has now been extended to Pitti Bimbo with a series of shared projects that focus on the very latest lifestyle trends for the youngest set as well.
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Focus on research, the protagonist at Pitti Bimbo:
The spotlight is on Apartment: 100% contemporary lifestyle in children’s fashions Starting from this edition, every season Pitti Immagine will feature a special focus on a different section of Pitti Bimbo, with a dedicated program. In January the protagonist will be Apartment , the project dedicated to children’s fashion brands that research contemporary lifestyles : a unique section showcasing a sophisticated selection of international collections of clothing and accessories created for buyers from cutting-edge boutiques. A brand new feature will be a special runway show which will create the atmosphere of an Atelier on the upper level of the Lyceum using Haute Couture methods of presentation. Plus, the rooms of Apartment will have a brand-new layout concept by designer Ilaria Marelli, who will interpret the “Pitti Generation(s)” theme through a dynamic contrast between contemporary objects and a historical background. The brands featured at this edition are: 120%, Amberley London, Babol Cachemire Milano, Belle Enfant, Cape, Caramel Baby & Child, Émile et Ida, Grevi, Hilda.Henri, Hucklebones, Jessie and James London, Lamantine Paris & Milan, Leoca Paris, Moon et Miel, Olive, Pépé, Pèro, Piccola Ludo, Pom d’Api, Stella Jean, Trottolini, and Velveteen.
Also in Apartment, kid’s wear Magazine will be present with the photographic exhibition “When I dream I’m ageless”: spotlights on the work of 22 photographers, who reflect in their own inimitable ways the multifaceted theme of this year’s Pitti Bimbo, “PITTI GENERATION(S)”.
KidzFIZZ, the Pitti Bimbo concept lab After the success of the first edition, KidzFIZZ , the brand new children’s fashion project that brings together the most creative collections by brands that experiment with shapes, materials and presentation styles, gets even better. In line with the new global kids’ lifestyle scenarios, KidzFIZZ aims for a high level of characterization marked by research: because it is research, creative exploration, the contamination between fashion and design and the significant presence of accessories that make the difference in the kids’ fashion world today. Staged at the Medici Pavilion, with a striking layout by Storage Associati, KidzFIZZ is confirmed as the Pitti Bimbo laboratory of ideas and innovations . The brands present include: 10x10 Anitaliantheory, A076, Bea Barthes, Collegien, Dot Delicate Baby Clothes, Hape, Les Petit Fils du Cordonnier, Mr. Uky, OttO Be, Powell Craft, Sarah Jane, Treehouse by Anja Schwerbrock, Vivetta, and Yporque.
KID’S EVOLUTION, the new edition! Kid’s Evolution, the project by Alessandro Enriquez in collaboration with Pitti Immagine aimed at a super-sophisticated audience of buyers, including the world’s most important department stores, is getting bigger . Pitti Bimbo will be showcasing a selection of designers involved in fashion research for “adults” who will be trying their hand at a capsule collection for kids. On the Lower Level of the Main Pavilion, a 360° project that has already intercepted the needs of top international retailers that have successfully tested and supported the project, including : Luisaviaroma, yoox.com, Harvey Nichols, Coccole, Rinascente Milano . The brands at this edition are Francesco Ballestrazzi, Iuri, Kyme Sunglasses Jr, Mitchumm, Nhivuru and San Andrès Milano.
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The other worlds within the Pitti Bimbo itinerary:
Pitti Bimbo and the new Pop Up Stores The journey begins with the Pitti Bimbo section - from big brand fashions to the new luxury infants’ clothing - characterized by elegance interpreted in a contemporary key and presented in “just for children” versions . Using a broader spectrum to enrich the project at the heart of the fair, in the Main Pavilion, two areas will present a sophisticated offering of lifestyle products designed for the youngest set: jewelry, eyewear, furnishing accessories, bags and travel accessories, the protagonists of the new Pop Up Stores . Staged with a totally revamped layout and opening up more completely to the world of design, they will feature a rich and innovative selection of fun, colorful accessories presented according to the new rules of the exhibition game. The brands present: Blui, Caco Design, Eureka, Fior Di Coccole, Freshly Picked, Ivory, Mayabee, My Mama Project By Gianlisa, Papillon, Prinsessefin Kjersti Of Norway, Rò-Rò, and Saphire Bébé Couture.
EcoEthic. The Green Generation comes to Pitti Bimbo The star of one of the Pop Up Stores areas in the Main Pavilion, EcoEthic is the section dedicated to green issues with a selection of the best brands that make sustainable fashion part of their signature. These companies, from all over the world, use organic and biological materials that are produced with respect for nature and in a chain that protects local manufacturing and small communities while helping to save our planet. The brands present: Agunga, Cosm-Etica, Frilo Swissmade, Håndværkskunst, Kidiwi, Naturapura, Pura Kiki, and Wooly Organic.
Sport Generation gets bigger and links up with SuperStreet: even more freedom to play Bigger spaces and a new layout for Sport Generation, the planet represented by the big names in sportswear and activewear – including Herno, Gant, Peuterey Kids, RRD, Stone Island Junior, W.P. Lavori In Corso and Woolrich - which, at this edition, strengthens the connection with the world of SuperStreet , the Pitti Bimbo section that gives a voice to the world of denim and urban trends for clothing that is aimed at children and teenagers – with brands like Add Junior, Guess Kids, Scotch & Soda, and MC2 Saint Barth . And, amongst the new features at the Cavaniglia, inside a lively set, created ad hoc , the focus is on clothing for leisure time with a set of proposals that blend sport and street as well as the presence of well-known names from the urban men’s segment who are attending the fair for the first time to present their collections for kids: 3D Bag, American College, Drunknmunky, Emu Australia, Fessura, Fydelity, Madpax, and Mojo .
The fundamental role of buyers at Pitti Bimbo The investment in international markets increases in collaboration with the Ministero dello Sviluppo Economico [Italian Ministry for Economic Development] and the ICE – Italian Trade Agency The success of Pitti Bimbo and its role as a business platform is testified at every edition by the participation of the best Italian and international buyers . In addition to Pitti Immagine’s investment in international buyers, for several editions now, the promotional activity realized in synergy with the ICE – Italian Trade Agency and with the support of the Ministero dello
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Sviluppo Economico, has been particularly strategic, and it will be expanded at the next Pitti Bimbo : over 35 international top buyers will be involved in this program - almost double the number at past editions - from Austria, Belgium, Brazil, South Korea, Denmark, United Arab Emirates, France, Germany, Japan ,United Kingdom, Norway, Holland, Russia, Spain and United States. The top buyers and department stores that take part in every edition of the fair include names of the caliber of : from the United Kingdom Fenwick, Harrods and Selfridges; from France Le Bon Marché, Printemps and Galeries Lafayette; from Germany Kadewe, Engelhorn, Loden Frey and Peek & Cloppenburg; from the United States Barney's, Bergdorf Goodman and Neiman Marcus; from Russia Bosco dei Ciliegi and Mercury; from Spain El Corte Inglés; from Japan Isetan Mitsukoshi, Takashimaya, Sogo & Seibu and Ships; from Italy Luisaviaroma, Leam, La Rinascente, Pupi Solari and Tessabit; from Switzerland Bongenie and Jelmoli; from Saudi Arabia Al Garawi and Harvey Nichols Riyadh; from the United Arab Emirates Arabi Chalhoub, Lollypop and Sauce; from Hong Kong Harvey Nichols Hong Kong; from Korea Shinsegae; from Kazakhstan Saks Fifth Avenue Almaty; from Kuwait Harvey Nichols Kuwait ; from Ukraine Baby Marlen; from Mexico Liverpool; from India Myntra.com; from Indonesia Kids 21.
The other events and initiatives being staged at Pitti Bimbo include:
THE TREND BOOK by Style Piccoli: an opportunity for debate dedicated to retailers During Pitti Bimbo, Style Piccoli together with Pitti Immagine will be presenting The Trend Book by Style Piccoli project: three short workshops which will offer an opportunity for both training and debate for retailers working in the world of kids’ fashion. Three topics will be covered: the style trends for FW 2016/2017; commercial and communication initiatives for stores; e- commerce for multi-brands: how to create, manage and promote them.
I LOVE MY DOG, at Pitti Bimbo with a project in aid of the Meyer Children’s Hospital Pitti Bimbo 82 will feature a project that is the brainchild of Alessandro Enriquez, from I Love My Dog – the "pet" clothing and accessories brand – a charity initiative in favor of the Meyer Children’s Hospital in Florence and its Foundation which supports Pet-Therapy activities for the children in the hospital. A series of designers will personalize jackets and coats for dogs, I Love My Dog cult items which will be displayed in an area of the Fortezza. Part of the proceeds from the sale of the garments will be donated to support the project.
_The press conference organized by Sarabanda to present an important charity project. For the next FW 16 season, the Tuscan clothing brand that is part of the Miniconf company, will donate part of the proceeds from the sale of two elegant themes from the collection to the Gold for Kids project of the Fondazione Umberto Veronesi , to finance research into pediatric oncology.
_ the Vintage Glamour party to celebrate the new collection from the Dutch jeans label Vingino together with the press and clients.
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e-PITTI.com: new APP launches in January for iPad orders Pitti Bimbo 82 will be online on e-PITTI.com for 8 weeks starting on 01/02. The international brands hosted on the platform will be using their digital stand, product pictures and exclusive content to present their F/W 2016/17 collections. New editorial content every week: from fashion trend forecasts in cooperation with Nextatlas to in-depth information about the brands and special projects organized by PittiImmagine. In January e-PITTI.com will officially launch the new APP that will make it possible to place orders on an iPad : an extension of the basic service which aims to offer users a new tool in order to support their business activities in an even more targeted way.
Numbers and new names Brands 445 brands / collections will be presented at this edition 216 brands from abroad ( 46% of the total) 80 new names and reentries
Exhibition area 47,000 square meters
Sections The journey of discovery of children’s fashions is distributed over 8 sections : Pitti Bimbo, Sport Generation, KidzFIZZ, SuperStreet, EcoEthic, Apartment, Pop Up Stores, and Fashion at Work Buyers/visitors 10,000 visitors in total over 6,700 buyers at the last winter edition of which 2,400 came from abroad (35.82% of the total) The main key foreign markets : Russia, Spain, Turkey, Germany, France, United Kingdom, Holland, Belgium, Greece, China, Poland, Ukraine, United States, Japan, South Korea, Switzerland, Hong Kong, Brazil, Lebanon and Portugal .
The new names and returns at this edition include: Australia: EMU Australia Austria: Hilda.Henri Belgium: AO76, COTOLINI, TREEHOUSE by Anja Schwerbrock Brazil: LILI BAG BRAZIL, QUIMBY, UP BABY France: AMERICAN COLLEGE, CHILLAROUND, COLLEGIEN, LEOCA PARIS, LE PETIT FILS DU CORDONNIER, LEVI'S KIDS, LMLULU MINI, MOULIN ROTY, POIVRE BLANC, SAPHIRE BÉBÉ COUTURE, SEE CONCEPT, YVES SALOMON ENFANT United Kingdom: BELLE ENFANT, HUCKLEBONES, POWELL CRAFT Italy : AGATA ALLEGRA, AGUNGA, ALCHIMILLA, AMINA, ARC-EN-CIEL, BABOL CACHEMIRE MILANO, BEA BARTHES, BOLOGNINI PATRIZIA, CANZITEX - 100% MADE IN ITALY, CAPO CUBO, CLEMENTINE CONCEPT, COSÌCOM’È, COSM-ETICA, DRUNKNMUNKY, EUREKA, FESSURA GANG, FIOR DI COCCOLE, GEOX, HAPE, HENRY COTTON'S, KOOL, LOVE IN KYO, MANUDIECI, MY MAMA PROJECT By Gianlisa, N° 21 KIDS, OTTO BE, REGINA, RRD, T-SHIRT T-SHOPS, TROTTOLINI, VIVETTA
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Latvia: JUMS KIDS, WOOLY ORGANIC Holland: PETROL INDUSTRIES Poland: CHIC Portugal: ANDORINE, MIGUEL VIEIRA JUNIOR, DOT DELICATE BABY CLOTHES Russia: JACOTE Spain: AGATHA RUIZ DE LA PRADA, BABYBOL, BABIDU, CASILDA Y JIMENA, CLARYS, IGOR, N+V (Villalobos + Nieves Alvarez), PASITO A PASITO, WALKING MUM, YPORQUE Sweden: MAISON CHAOS Turkey: LIALEA, MR.UKY, ORGANICKID (R), SOO BE, YOYO EVERYDAY USA : 3D BAGS, FRESHLY PICKED, FYDELITY, GUESS KIDS, MADPAX, MOJO, PURA KIKI Hungary: MAYABEE
Florence, 22 December 2015 Pitti Bimbo is social:
#pittibimbo # pb82 #pittigenerations #minipittipeople Follow us on our social channels: Facebook @pittibimbo Twitter @Pitti_Immagine Instagram @pittimmagine
Pitti Immagine Bimbo would like to thank ARMOR LUX, DICKIES and SUPERGA for their contribution to dressing the Pitti Boys & Girls at this edition of the fairs.
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