Superga® kits Pitti Immagine's staff for the fifth edition running A special sneaker celebrates the most important international fashion fair's three summer shows: Uomo, Bimbo and Filati

Turin, May 29th 2017. For the fifth year in a row Superga® will be the footwear of choice of the entire staff of Pitti Immagine Uomo, Bimbo and Filati. Classic Turin brand Superga® – creator of the first tennis shoe with a vulcanized natural rubber sole in 1925 – and its R&D department have developed white sneaker, the 2750 model, in cotton and original patterns with flowers and color contrasts; the “Boom Pitti Blooms” logo, title of the new summer edition, on the back.

We start off with Pitti Immagine Uomo 92 (Florence, Fortezza da Basso, June 13th-16th 2017), continue with Pitti Immagine Bimbo 85 (Florence, Fortezza da Basso, June 22nd-24th 2017), and end on Friday June 30th, the last day of Pitti Immagine Filati's 81st edition (Florence, Fortezza da Basso, June 28th–30th 2017).

This year Superga® will be back at Pitti Immagine Uomo 92 with a stand presenting the Q1Q2 2018 (spring-summer) collection, classic 2750s in a variety of colors, materials and patterns, a wide range of styles with a special focus on new fabrics and patterns.

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Superga® is a brand of BasicNet SpA, the Company also owner of Kappa®, Robe di Kappa®, Jesus® Jeans, Lanzera®, K- Way®, Sabelt®, and of the worldwide distribution license of Briko®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.