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Shalom Sesame: a Celebration at Jccs! energy audits save $$$ | discover@the jcc | shalom sesame: a celebration at JCCs! winter 2011 5771 qruj jcca.org circle Grover: the JCC circle interview insidewinter 2011 5771 qruj www.jcca.org Encouraging Jewish engagement 2 Allan Finkelstein DISCOVER @ THE JCC 4 Transcending fitness Viva Tel Aviv! 10 The other city that never sleeps Israel 2011: A dream come true 14 JCC Maccabi Games and ArtsFest in Eretz Yisrael Five secrets to building a great 18 board-executive relationship With Gary LIpman Nashville Journal: 20 Floodwaters, Gordon JCC rise to the occasion It’s money in the bank 22 Why you ought to have an energy audit now Grover: A world-traveler visits Israel 26 The JCC Circle interview Shalom Sesame and engaging families 28 The premiere is just the beginning Securing professional talent 32 Who will lead your JCC in ten years? For address correction or information about JCC Circle contact [email protected] or call (212) 532-4949. ©2010 jewish community centers association of north america. all rights reserved. 520 eighth avenue | new York, nY 10018 Phone: 212-532-4949 | Fax: 212-481-4174 | e-mail: [email protected] | web: www.jcca.org JCC association of north america is the leadership network of, and central agency for, 350 jewish community centers, YM-YwHas and camps in the United States and canada, that annually serve more than two million users. JCC association offers a wide range of services and resources to enable its affiliates to provide educational, cultural and recreational programs to enhance the lives of north american jewry. JCC association is also a U.S. government- accredited agency for serving the religious and social needs of jewish military personnel, their families and patients in Va hospitals through the jwB jewish chaplains council. JCC association receives support from the jFna national Federation/agency alliance, local federations and jewish community centers. iSSn 1065-1551 by and about... Leah Garber Leah Garber is the director of JCC Association’s Israel office. Prior to joining JCC Association, Leah served as a community shlicha (Israeli emissary) in Pittsburgh, Pennsylvania, where she provided an educational and cultural link between the local community and the people of Israel. Born in Jerusalem, Leah now lives in Modiin. Grover Grover is a gregarious blue monster who lives on Sesame Street. He is excitable, caring and compulsive. Grover is also a world traveler and recently visited Israel for the first time. He can be seen in the all new DVDs of Shalom Sesame as he travels and explores Israel, attends the bar mitzvah of his friend Mikey, and celebrates Jewish holidays with his friends at Rechov Sumsum. Barbara Lerman-Golomb Barbara Lerman-Golomb is our consultant on greening and the environment. The former executive director of the Coalition on the Environment and Jewish Life (COEJL), Barbara conceived the campaign known as “How Many Jews Does It Take to Change a Light Bulb” and has been urging the Jewish community to care for the environment for more than fifteen years. Risa Olinsky Risa Olinsky, JCC Association’s consultant on wellness, has been in the field for almost thirty years. President and owner of Count on Yourself coaching programs, Risa worked as the wellness coordinator at JCC MetroWest, as well as the South Mountain YMCA. jcccircle: Sr. Vice-President, and Chair Chief Marketing Officer Robin ballin Paula L. Sidman Creative Director Honorary Chairs Vice-Chairs Secretary Peter Shevenell Edward H. Kaplan Lisa Brill David Wax Ann P. Kaufman Marvin Gelfand Communications Manager, Associate Jerome B. Makowsky Gary Jacobs JCC Circle Editor Secretaries Morton L. Mandel Virginia A. Maas Miriam Rinn Dana Egert Lester Pollack Noreen Gordon Linda Russin Design Daniel Rose Sablotsky Peter Shevenell Alan P. Solow Philip Schatten President Jeremy Kortes Andrew Shaevel Allan Finkelstein dan Hertzberg Online Chris Strom 1 It’s time to start asking the right questions How can we work together to encourage Jewish engagement? In a September article in The Jewish Week, “JCC, Synagogues In Holy War in Boca,” Stewart Ain attempted to address the issue of High Holiday services at the Levis JCC in Boca Raton, Florida. When he interviewed me for the piece, I tried to help him see that the issue is not High Holiday services or after-school Hebrew classes. The issue is how we engage more Jews. Whether 12 or 15 percent of the Jews in Boca are affiliated is not the important point. Over 80 percent are not! The chances of these young families affiliating with a synagogue will increase if they have been exposed to comfortable, engaging Jewish learning and experiences. Every study validates the conclusion that multiple affiliations and engagements with Jewish life leads to more Jewish-identity activities. Yes, we need to collaborate wherever possible. Yes, the best educators, be they from JCCs, synagogues, or day schools, need to be involved in these programs to make young families feel comfortable. Is there a teacher out there who wouldn’t appreciate more work and more opportunities to make a living in the Jewish community? We have to create new rules of engagement and take some risks, and be willing to think together. No one disagrees. The problem isn’t that 2 this agency or that congregation is trying to reach Jews in ways that are nontraditional. The problem/challenge is that not enough Jews are engaged; the rest is technique, or as Hillel says, commentary. As Ed Case of the Interfaith Family Network wrote, “it is important that young families in particular have Jewish programming that they are attracted to and comfortable participating in, and if they find that at a JCC, that is a good thing. If the JCC does a good job and turns young families on to Jewish life, won’t they naturally want to find the deeper programming and community that synagogues ideally should offer?” We need to imagine and implement even more programs and initiatives. Ours is a very diverse community, becoming more varied every year. The JCC is an open, welcoming, and inclusive place where they can feel comfortable in expressing their Jewishness. I urge you to join the conversation about “changing the rules (that no longer work)” and breaking the barriers to engagement. B’shalom, Allan Finkelstein President | JCC Association 1,000 JEWISH C ONVERSATIONS Bring your ideas to the table: conversations.jcca.org/ 3 Discover the Possibilities: Total Wellness at the JCC By Risa Olinsky The lives we lead can feel contradictory. Our society is fast-paced, yet we’re too sedentary. Americans work harder than most people, but we actually do less and less. We hire other people to mow our lawns and clean our houses so we’ll have more time to work out. We brag about needing only five or six hours of sleep and spend millions on tranquilizers and sleeping pills. We rarely sit down to eat a meal with our families, yet obesity is quickly becoming a major public health crisis. What in the world is going on? 4 5 art of the problem is that our bodies did not evolve to deal with the technological revolution of the last three decades. Sitting in front P of a computer or attending to a smart phone may be a great way to keep up with work, but it is very bad for our health. We were designed to move around most of the time, ambling about the fields or chasing down small animals, not sitting in one spot. Technology also adds to our stress levels. It may seem entertaining to watch a movie, scan e-mail, talk on the phone, and snack on potato chips all at the same time, but it’s actually distracting and stress-inducing. There’s even a name for it: technostress. It leaves us forgetful, hyped-up on overstimulation, and isolated from one another. Add economic anxiety and you have a toxic mix of feelings of being overwhelmed, frightened, exhausted, and lonely. This is not a good combination, we know. Chronic high levels of stress lead to a depleted immune system. the JCC can help Part of the mission of the JCC Movement has always been to enable people to live healthy, full, and satisfying lives. We know that many people are having a harder and harder time doing that. Change is tough, and people need help more than ever. To confront this challenge, JCCs are changing their approach to help their members better navigate the obstacles to living a well life. Wellness is about more than food and fitness; it’s the way we think and interact with the world. It’s about money, about raising families, about nourishing our spiritual side, about discovering who we really are. dISCoVER: a total wellness campaign, unique to JCCs JCC Association’s new initiative, dISCoVER @ tHE JCC, will help JCCs move health and wellness out of the gym and into all the other areas of our lives. We are partnering with Club One, Inc. a San Francisco-based HElPIng JCCs Discover transcends the fitness department; in fact, JCCs do not even tRanscend need a fitness department to implement most of these programs. Our partner in fItness this endeavor, Club One, Inc., will assist JCC Association in the onsite training of key staff, who will then train all staff who work with members. We have developed an initiative that Staff will also be trained to implement we believe will help change the way Club One’s already successful online JCCs run their facilities and will make wellness programs (BeWell, Habit them stand out from other service Changer, etc.). Staff will learn to engage providers in their communities.
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