Coffee Quotes INDONESIA

“ I have measured out my life with coffee spoons. ” (T. S. Eliot)

“ If I asked for a cup of coffee, EDITION someone would search for the double meaning. ” (Mae West)

“ To me, the smell of fresh-made coffee is one Trade•Tourism•Investment FIRST of the greatest inventions. ” (Hugh Jackman)

“ The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun. ” Welcome to The Heaven (John D. Rockefeller) “ Coffee is a language in itself. ” of Specialty Coffee (Jackie Chan)

“ I like cappuccino, actually. But even a bad cup of coffee is better than no coffee at all. ” (David Lynch)

“ If it wasn't for the coffee, I'd have no identifiable personality whatsover. “ (David Letterman)

:” Good communication is as stimulating as black coffee, and just as hard. ” (Anne Spencer)

“ I would rather suffer with coffee than be senseless. “ (Napoleon Bonaparte)

“ Coffee, the favourite drink of civilize world. ” (Thomas Jefferson)

“ What on earth could be more luxurious than a sofa, a book and a cup of coffee? “ (Anthony Troloppe)

“Coffee is far more than a beverage. It is an invitation to life, (Foto: web/edit) disguised as a cup of warm liquid. It’s a trumpet wakeup call or a gentle rousing hand on your shoulder… Coffee is an experience, an offer, a rite of passage, a good excuse to get together. ” (Nichole Johnson)

“ A guy’s gotta live, you know, gotta make his way and find his Exotic & Unique Indonesian Coffee meaning in life and love, and to do that he needs coffee, he needs coffee and coffee and coffee. ” Profile Leisure 100% Indonesia (Libba Bray) Felix Tansil Take off to Padang Enjoying Coffee: Kopi Luwak entrepreneur Where Natural Beauty Meets Tradition and... Fine Taste! Indonesian Way Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia Jln. Taman Pejambon No. 6, Jakarta 10110 - Indonesia Phone: +6221 3812758, Fax: +6221 3823123 Email: [email protected] Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia Editor’s Note IINDONESIANDONESIA Contents

Dear Reader, Winston Churchill has once said, to improve is to change; to be perfect is to change often. We believe that it is very true, Trade•Tourism•Investment that is why we decided to improve our magazine from Patron content to appearance. First, we changed the name and Director General for America and Europe then we decided to be more focused on the topic that will Advisor draw your attention in each edition. Initially known as Secretary of The Directorate of America and Europe Focus “Market Info”, now we happily introduce our brand new, Chief Editor Welcome to The Heaven of Specialty Coffee 5 Anomali Coffee “Indonesia Invites”! Tika Wihanasari Getting the Most of a Premium Coffee 8 The Best Indonesian Specialty Coffees 15 Enchanting Indonesian Specialty Coffees 10 Coffee Export Regulation in Indonesia 19 Editors Malang Coffee at Crossroad 12 List of manufacturers/exporters of Indonesian coffee 20 In this first edition of “Indonesia Invites”, we invite you to find K. Candranegara Arum Primasty out more about Indonesia through its coffee. We want to Ika Alful Laila What’s Up indulge your inquisitiveness with the history of Indonesian Angela Duta Patria Stania Puspawardani Indonesian Invites went to coffee, having téte-’a-téte with a coffee barista, a journey of The 2nd Indonesian Coffee Festival 23 Indonesian coffee drinking tradition, a visit to Indonesian Graphic Designer Calendar of Events 26 Coffee festival and further knowledge about Indonesian Agus Palupi - Temprint

Premium Coffee. We also have a list of coffee exporters if Contributor you want to get those wonderful premium coffees. Rio Budi R. Profile K. Candranegara Felix Tansil Aries Asriadi Kopi Luwak (Civet Coffee) Entrepreneur 22 Not only that, we also want to share a glimpse of Indonesia’s Febrizki Bagja Mukti Arum Primasty best keep secret, the land of Minangkabau. It’s hidden Cerya Paramita behind its popular Jam Gadang, authentic spicy Nasi Andri Noviansyah A. Fauzan Dirgantara Padang and famous canyon of Ngarai Sianok. Our team Indah Mekawati has written their first hand experience when they visit Photographer Padang and its surrounding cities. Their potentials are yet to Febrizki Bagja Mukti be discovered. Arum Primasty Leisure Technical Support/Secretariat Take Off To Padang To all foodies out there, in this edition we present 30 Indonesian Muhammad Roi 100% Indonesia Where Natural Beauty Meets signature dishes. It’s specialy hand-picked from more than Suproyo The Diverse Origin Coffee of Indonesia 27 Tradition and... Fine Taste! 24 Erlis Susanti thousands of exceptional delicacies of 200 ethnics in Enjoying Coffee indonesian way 30 Indonesia. We believe this list will guide your culinary Address Secretariat of Directorate General journey of Indonesian dishes, whether it’s in your favourite of America & Europe, Ministry of Foreign restaurant, on your friend’s dinner table or in your own Affairs of the Republic of Indonesia Jln. Taman Pejambon No. 6 kitchen. Main Building 6th Floor Jakarta 10110 - Indonesia Having said that, I now invite you to read through all the Phone: +6221 3812758, Fax: +6221 3823123 pages, and don’t forget it’s best to do it over a cup of coffee! Indonesia Invites is a magazine published by the Ministry of Foreign Affairs of the Republic of Indonesia, any inquiries or request for subscription Quick Bites on 30 Editors of Indonesia Invites (free of charge) could be sent to: [email protected] Indonesian Culinary Icon 33

2 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 3 Reader’s Note Focus

“I am so happy with the release of Indonesia Invites’ first edition. I believe that with its new Welcome to The Heaven name, this magazine will help opening the horizon of the international readers about Indonesia’s tourism, culture and economic potentials. Bravo!!! “ of Specialty Coffee

– Ni Komang Herawati – Toraja, Gayo, Mandheling, Lampung, Baliem, Bali, Flores & Java Those names are uniquely related to the taste inside a cup of coffee, world’s most famous drink. Toraja coffee, for instance, is well-known for its dense taste of “A long with the name, I hope that Indonesia ‘’fruity aroma, high body, medium acidity, nutty, warm spicy, sweet and long after- Invites could literally invite foreign and local taste’’. While Flores coffee is identical with ‘’sweet chocolate aroma, almost syrup, tourists in visiting and enjoying Indonesia. “ heavy body, low acidity, floral, and woody notes’’.

– Alin – or coffee lovers, those names and tastes are well-kept inside F their memories as high quality coffee or usually called as specialty or t would be better if there is more high premium coffee. However, nobody “I knows how those specialty coffees quality photograph in the magazine to attract get their special names. readers.” Those names actually derived from – Sylvi – the name of some of the regions in “Congratulationsli for f the h release l of fh the fifirst Indonesia, where the plant is planted edition of Indonesia Invites magazine. I think and the coffee is produced. Toraja coffee is planted and produced in Toraja, South it is worthy to give applause to the editorial Sulawesi. Gayo coffee is produced in have followed the evolution of Indonesia team. It surely needed a lot of hardworking to “I Gayo, Nanggroe Aceh Darussalam, Invites since it was named Market Info, and I prepare the articles amidst their daily duty as and likewise for the others. All of those have seen a lot of improvements to the content premium coffees come from its produ- the staff of Directorate General of America of this magazine. I wish that this magazine will cing regions in all over Indonesia. and Europe. I hope that this magazine could become an important source of reference for act as a useful tool of economic diplomacy for The blessings of a thousand either local or foreign businessmen. Moreover, islands Indonesian missions abroad, especially in I hope that this magazine could become an All Indonesia specialty coffee is Arabica attracting investment, trade, and tourism from coffee, a species of coffee with low insightful reading for all of its readers.” their regions of accreditation”. caffeine content. Moreover, Arabica tastes less bitter than Robusta. Arabica – I Nyoman Try Sutrisna – – Marissa – also has some acid flavor in its texture. (web/edit)

4 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 5 However, different regions produce The biggest in the world Irfan is also revealed that almost all Just 300 years different unique flavor. It is not much Indonesia today is the third largest widely famous coffee in the world Coffee actually is not a native plant of a surprise actually. Indonesia con- coffee exporters, right after Brazil and can be found in various Indonesia of Indonesia. Historical records show sists of thousands of islands that Vietnam. With 1.3 million hectares of premium coffees. Today, there are at that Arabica coffee was brought by stretch three different time zones planting field, Indonesia produces least 12 best specialty coffee that are the Netherland traders (Indonesia was a colonialist country at the time) across the equator. These islands around 750 thousand tons of coffee produced in Indonesia – the most in have different contour, soil characte- from Malabar, India to be bred in (2012). Based on its type, Indonesia the world. ristics, rainfall rate, climate, weather coffee production is divided with 600 Java, around Batavia (now Jakarta) and shady plants. Therefore, even thousand tons of Robusta and 150 in 1696. Unfortunately, these coffee Furthermore, Indonesia specialty though all of those Arabica coffees thousand tons of Arabica. plants were wiped out due to flooding. coffees attain its quality and unique are planted at more than 1000 meters Then 3 years later (1699), new seeds unique taste because its produce above sea level, each of them has their From that number, 519 thousand tons came and new coffee plants were own unique flavor. This flavor is then is exported with 446 thousand tons in mostly by traditional farming. Indo- growing. enriched by the way it’s processed. the form of coffee beans, 71 thousand nesian coffee is of high quality since tons in the form of instant coffee, and 2 most of the are hand picked coffee This coffee breed was a success. In For instance, Arabica coffee that is thousand tons in other coffee products. beans. the years followed, coffee plants produced in Flores tastes sweet. According to Irfan Anwar, Chairman were distributed all across Indonesia This sweetness comes from the long of Association of Indonesian Coffee Indonesia’s high quality coffee is to Sumatera, Sulawesi, Bali and summer and high temperature of this Exporters and Producers (AEKI), reflected in its global high price. The Timor. At that time, Indonesia (known ( foto: Febrizki Bagja Mukti / Indonesia Invites) island. Indonesia exports almost all of those cost of Toraja coffee today is about as Dutch East Indies) was the only It was solved when the Netherland 150 thousand tons of Arabica. US$30 per kilogram. Papua coffee, coffee producer outside Arab and Ethiopia. brought in Robusta coffee. This type Moreover, the cherry of Flores coffee which has not been exported until is processed with ‘half-washed’ tech- With that huge number of exports, of coffee was proved to be pest-free recently, costs more than Toraja coffee. nique and dried under the sun with Indonesia ranks #2 as the world’s Only 12 years since then, in 1711, and easy to maintain. Robusta then This super high price is due to its its epidermis skin. Lately, Flores largest Arabica exporters, right after Indonesia started to export coffee to massively replaced Arabica, espe- limited availability as it is handpicked coffee is widely regarded as ‘honey Colombia. But, ‘’Indonesia is the largest Europe. And 10 years later, Indone- cially in places 1000 meters below from wild coffee plants in the forests coffee’, a kind of savor that has yet exporter of premium Arabica coffee, sia coffee export reached 60 tons per sea level. After that, Indonesia coffee listed in the ‘Vocabulary to Describe since it has the most specialties and of Papua. year. This number skyrocketted in production eventually restored and the Flavor of Coffee’ of the Inter- the best quality,’’ said Irfan to the 1880-1884. During these years, gradually grows year after year. Today, Arabica production covers 17% national Coffee Organization. Indonesia Invites. For instant coffee, Indonesia has a Indonesia coffee export reached 94 of total national coffee output, while special note. Coffee producers in thousand tons per year. At that time, Promoting premium coffee Robusta is 83%. In the future, this Indonesia are the pioneers of sachet Javanese coffee was very famous in Even though Robusta coffee domi- comparison is expected to change selling method in the late 1980s. A Europe. It even dubbed as ‘a cup of nates Indonesia coffee production, with 30% Arabica and 70% Robusta. sachet of coffee is enough for a cup Java’. A name that is still commonly Arabica coffee is also booming. Ara- of mouthwatering coffee. Not only used by some Europeans for coffee bica farmers are more informed in Besides pushing the production capa- does it sell ordinary black coffee, (any kind of coffee). maintaining their plants, especially city, the government and AEKI also techniques in dealing with diseases. hope that they keep on improving the this sachet method also widely used Unfortunately, during the late 19th Due to its high price, farmers are getting quality of coffee. Continuous improve- to sell machiato, cappucino and century coffee plants in Indonesia more excited in planting Arabica coffee. ment is needed to compete in the frappucino coffee. In Indonesia, the were destroyed by Hemileia vasta- international market. market for this ready-to-go instant trix, except those grown 1000 meters Seeing this fact, AEKI and the govern- coffee is saturated by the day with above sea level. As a replacement, ment are pushing the production of Moreover, land diversification is also different brand, types and qualities. the Neteherland later introduced Indonesia premium coffee. These two hope to push new specialty coffee. Consumers in several Western Liberica coffee type. However, this work together to increase the farmers’ With many and different land charac- countries are might not familiar with also failed since Liberica type was capacity in land and farm manage- teristics Indonesia has, this hope this product, however exports are also vulnerable to Hemileia vastatrix. ment. “Indonesia premium coffee seems not too far-fetched steadily growing. It’s simply practical Neither did it sell good since it tasted production still has a lot of potentials

(web/edit) and cheap! too sour. to grow,” said Irfan, Head of AEKI. { K. Candra Negara / M. Fauzan Dirgantara }

6 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 7 FocusFocus In a brewing demo at the 2nd Indone- sian Coffee Festival held in Yogya- karta, 12-15 September 2013, expert barista and coffee consultant, Adi T. Taroepratjeka, explains that different brewing methods will result in differ- ent tastes. For instance, by applying (Foto-foto: web/edit) “pour-over” technique –in which coffee grounds are set on a paper filter, poured with heated water, and letting it drip– Getting the Most one will obtain a soft-textured coffee with strong flavor impression. Alternatively, by using the pressurized tube, “aero- Green, unroasted coffee beans can press”, one will get stronger coffee flavor. be stored for several years. In fact, of a Premium Coffee Coffee experts agree that 93 ºC is some people like “aged” coffee better. However, coffee beans can absorb the ideal water temperature for making “Premium” coffee is more commonly referred as “specialty” coffee. It is also often everything around them such as strong coffee. Yet, some fanatics say that dubbed as “gourmet” coffee. Traditionally, specialty coffees are of Arabica breed. odors, undesired flavors or moist. different water makes different coffee. The recently uprising premium Robusta coffees are termed as “fine” Robusta. While there are new storing techniques They often take the extra effort to to secure coffee beans from foreign obtain water from where a coffee is what makes a coffee so special A coffee’s character is considerably Two methods can be employed for influences, positive qualities of the grown so that they get the “original” So,gourmet grade and influenced by local micro-climate, soil this purpose. One is called the “wet- coffee may still fade as time goes by. features of the coffee when they considered premium? composition and biodiversity of a geo- process” in which the fruits are immer- brew it. Some experts say that it depends graphical location, in addition to the sed in water and then machine- Roasting is another important stage on the customer, because a cup of way the coffee is cultivated –e.g. the pressed to get the seeds out. The of the coffee cycle. There are many coffee can be made according to the use of organic vis-à-vis ordinary ferti- other one is the “dry-process”, which kinds of roasting levels. At lighter drinker's taste. Nevertheless, a lizer, or the quantity of pesticides em- is the oldest coffee processing method, roasts, coffee beans will reveal more overexposed to heated water, it will specialty coffee will always be ployed– identical coffee species will result where harvested cherries are sun- of their “origin flavor”, i.e. their inherent become “over-extracted”. special. According to Specialty Coffee in different coffee beans when they are dried for about 4 weeks before they flavors. At darker roast, it will be more Association of America (SCAA), any planted worlds apart. Most specialty are hulled. Most Arabica coffees difficult to distinguish the origin of the As ground coffee has greater surface coffee that has the minimum defect coffees are grown in altitudes higher undergo dry-process. coffee beans because the “roast flavor” area exposed to oxygen, it deteriorates and scores 80 points and above on a than 1.100 m above sea level, in fertile becomes more dominant. Specialty faster than roasted whole beans. To 100-point scale is graded specialty. volcanic soil where the climate is mild. Indonesian and Brazilian farmers, coffees usually is roasted somewhere ensure its freshness, ground coffee however, have created a hybrid tech- between “New England Roast” (205 ºC) are best stored in ceramic jars, away As its name indicates, specialty coffees The way a coffee is harvested will nique called “semi-dry” or “giling basah” and “City Roast” (219 ºC) that would from heat, moist, odors, light and are usually grown in specific locations determine its flavor and scent. Green (“wet grinding” in Indonesian language). result in moderate light brown to chemical substances. It should be where conditions are conducive to berries are generally not fully formed Through this technique, the outer medium color with highlights of origin consumed not too long after grinding. produce unique, distinctive scents or mature, which make them bitter or cherry skin is removed with pulping characteristics and complex acidity One week, experts say. and flavors. Yet, origin is not the only astringent. Ripe red berries usually machine, in wet condition. Afterwards, determining factor of a coffee’s “pre- contain more aromatic oil and lower the beans that are still covered with Roasted coffee beans are to be ground Here comes the most interesting part: In short, a premium coffee will always miumness”. Obtaining a real specialty organic acid content. Specialty coffees mucilage are stored for one day before to facilitate brewing. The fineness of brewing. There are different ways of be a premium coffee, but to get the coffee requires a comprehensive course are picked only when their berries are they are washed off and partially grind closely intertwined with the bre- brewing coffee, but depending on how most of it, efforts to keep it premium in of nurturing action from cultivation to ripe red, so that they are smoother sundried until they have 30%-35% wing method. Generally, coarse grind the water is introduced to the ground the upstream, downstream and any level final presentation. How the coffee is and more fragrant. moisture content. Coffee beans with will result in weaker coffee, so that coffee, they can be classified as in between are required. grown, picked, processed, milled, reduced acidity and increased body greater amount of coffee and longer decoction (boiling), infusion (steeping), roasted, ground, stored and brewed Separating coffee beans from their would be the result of this processing exposure time to heated water will be gravitational percolation (dripping) or { Febrizki Bagja Mukti } will determine its final savor. pulp is the next step after harvesting. technique. required. When a fine grind coffee is pressurized percolation.

8 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 9 Focus Java Estate Bali Kintamani kind of premium coffee has recently Since the 17th century, Java coffee At the slopes of Mount Batur in the reemerged. The coffee trees were has gained such reputation that the Isle of Gods, there lie fields of Kinta- actually planted by the Dutch a few term “Java” has become a slang word mani coffee. It is characterized by its centuries ago. The plantation was for “coffee” in many countries. It is medium body, medium-to-high acidity, abandoned and became part of the prized as one component in the floral fragrance and a somewhat lemony rainforest. It was rediscovered and traditional "Mocha Java" blend, which flavor. It is the first of Indonesian local revitalized in 2007. The coffee is named pairs coffees from Yemen and Java. coffee to obtain “geographic indication” after Wamena, the largest city in Baliem Once grown in West Java, nowadays certification. Valley. It has thick body, low acidity and it is mainly grown in the Ijen Plateau in chocolate flavor with hints of tobacco. East Java. It is a gentle coffee with Flores Bajawa lovely fragrance, medium body, high In the Flores Island, next to the home The list of Indonesian Arabica specialty acidity, balanced flavor with traces of of the Dragons of Komodo, the Bajawa coffees continues with Lintong from cocoa and nuts that offers herbal people have been cultivating coffee at North Sumatera, Mangkuraja from spicy aftertaste. the feet of Mount Inerie for decades. Jambi, Preanger from West Java, The active volcano provides mild Kalosi from Celebes, and so forth. In Sulawesi Toraja climate and prolific soil that creates a addition to these Arabica specialty Tana Toraja, a must visit tourist desti- rich coffee with thick body, mild acidity, coffees, there is also a growing num- nation in South Sulawesi, is not only woody fragrance and cocoa flavor. ber of fine Robusta in Indonesia such renowned for the funerary rituals as Lampung from Lampung Province, conducted by the locals, but also for Papua Wamena Dampit from Malang (East Java), Enchanting Indonesian its premium coffee. The rocky high- Baliem Valley is home to Dani, Yali Pupuan from Tabanan (Bali). lands of the heavenly kings contain and Lani people who live in harmony fertile and ferrous soil that produce with nature. The valley is part of the There is also the so-called “Luwak Specialty Coffees strong fragrances, medium body, high Jayawijaya Mountains whose tops Coffee”, whose coffee beans are fer- mented in Luwak’s digestion. Luwak Indonesia is known as the world's largest Robusta acidity coffee that has a balance hint are covered by eternal tropical snow. of fresh fruits, nuts and spices. From the bottom of the valley, a new is a common civet found in many exporter. Yet, it is also home to the largest variety of parts of Indonesia. They only pick ripe Arabica specialty coffees. There are at least 20 berries for their diet. They eat and internationally recognized Arabica specialty coffees digest the sweet fruit layer, but leave from different localities across the country. the seeds to be excreted in the form of parchment. Luwak Coffee is con- The world's largest archi- Aceh Gayo sidered as an extraordinary coffee pelago is bestowed with Gayo coffee originates from the Gayo and is the most expensive coffee in diverse geographical con- Highlands in Aceh, the northernmost the world. ditions and micro-climates tip of Sumatra Island. It grows in the Twhich are ideal for coffee cultivation. fertile volcanic soil around Laut Tawar Are you tempted to get a taste of Additionally, each region has its own Lake (“Fresh Water Sea”), near the these rich flavored premium coffees? local wisdom in nurturing coffee. This city of Takengon. Gayo coffee has a Well, don’t just sit and imagine. Do is why each of the Indonesian Arabica full body, mild acidity, strong floral and enjoy a relaxing cup of any Indone- specialty coffees has inimitable unique- herbal notes, fruity and savory. Province. It has been in coffee lovers’ ness. They are all distinct. Not one of shopping list for centuries as a prime sian specialty coffee whenever you them shares same characteristics. Sumatera Mandheling choice for Espresso blending. Mandhe- have the chance. Let us now take a brief look on some Mandheling coffee derives its name ling coffee is characterized by its strong of the most famous Indonesian Arabica from the Mandailing Tribe who live body, complex spicy flavor, light acidity

specialty coffees. around Lake Toba in North Sumatra and pleasant aftertaste. (Foto-foto: web/edit) { Febrizki Bagja Mukti }

10 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 11 Focus (Photos: Febrizki Bagja Mukti/ Indonesia Invites)

Malang Coffee at Crossroad An achievement from Indonesian Record Museum to a group of local coffee farmers from Malang for organizing a mass traditional coffee Malang, the second largest city in East Java, is famous for its small, sweet and sour, roasting which involved 561 individuals in 2012. green-skinned apple called Manalagi (literally: “are there more?”). Malang is also is a better known coffee exporter region renowned for its dish called , traditional juicy meat ball soup served with beef than Malang. This, according to Dr. bakso Surip, is because Lampung exports broth, noodles, vermicelli, tofu, veggies, bean sprout, crispy wonton and fried shallots. greater amount of coffee, including Recently, we went to visit Malang for two days and discovered its hidden delight: coffee. the ones grown in other regions, while Malang only exports coffee produced ome people believe that Malang Malang’s geographical situation and in and around the Regency. S owes its name from the Java- mild climate makes it an excellent nese word that translates “lies place for growing both Robusta and Local government and different coffee which previously was held by coffee across” given that it stretches out Arabica coffees. Coffee plantations are Dr. Surip Mawardi showing the samples stakeholders have made efforts to farmers from neighboring Banyu- of Bangelan's product. between mountains: Arjuna and Kawi concentrated in the southern part of spread greater awareness about wangi Regency which engaged 350 in the West, Bromo and Semeru in Malang Regency, especially in Dampit Mrs. Meniel commented that while pro- Malang coffee. On 28-30 September individuals. the East. This circumstance provides and Tirtoyudo Districts. duction and sales of Robusta coffee 2012, the 1st Malang Coffee Festival Malang with a wide range of economic have shown positive trends in the last was held. 17 coffee companies from Once we had finished our meeting potentials, such as tourism, culinary On the first day of our visit, we went to couple of years, Malang is also fervent Malang and surrounding areas took with local government officials, we riches, handicrafts, textiles, milk and the Regent’s Office. We were warmly to increase its Arabica production and part in the Festival which also inclu- headed to Dampit, 36.5 Km south- dairy products, as well as agricultural welcomed by Mrs. Helijanti Koentari, make it a world-class specialty coffee. ded coffee and barista competitions, east of Malang. Located at the slopes and horticultural products such as Assistant Deputy Regent for Economic Investment is welcomed. talks and workshops as well as photo of Mount Semeru, Dampit is a coffee tea, cocoa and coffee. and Development Affairs, and Mrs. contest. Previously, on 17 September and cocoa production center. Most of Meniel, Head of the Agriculture and Senior coffee researcher, Dr. Surip 2012, local coffee farmers from Wono- the coffee estates are owned and Coffee was introduced to Indonesia in Horticulture Department. They expla- Mawardi, argues that Malang is one sari District organized a coffee tasting managed by the state-owned PT 1696 by the Dutch. First export to ined that Robusta is grown at 600-900 Arabica is cultivated at above 1,000 of the best Robusta producers in contest along with a mass traditional Perkebunan Nusantara (PTPN) XII. Europe was in 1711. Since then, Malang m above sea level. There are 13,071 multitudes. Currently, there are only 588 Indonesia. He believes that the unique coffee roasting which involved 561 Dampit produces specialty Robusta, Regency has been one of the largest hectares of Robusta estate which hectares of Arabica estate with a pro- flavor of Malang Robusta beats that of individuals. They broke the national known as “Java Dampit Robusta WIB” coffee production areas in Indonesia. yield 7,834 tons of beans per annum. duction capacity of 53.5 tons per annum. Lampung Robusta. However, Lampung mass traditional coffee roasting record and “Java Dampit Robusta AP”.

12 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 13 Dampit is also home to PT Asal Jaya, Focus a private coffee processing and expor- ting company established in 1967. Operations Manager, Mr. Thomas Juhara, was keen to explain us that in 2012 the Company exported more than 20,000 tons of Robusta beans, valued at over US$ 40 million. Among (Photos: Febrizki Bagja Mukti/ Indonesia Invites) its export destinations are China, Germany, Japan, Malaysia, Mexico, Russia and Switzerland. While there is a wide gap between demands from importers and Malang’s production capacity, the Company has sought to Bangelan Estate is also an educa- collect coffee from surrounding areas.

tional/agro-tourism destination. There Anomali Coffee Arum Primasty/ Indonesia Invites) (Photos: Indonesia Invites discussing with Bangelan Estate Manager and his team in Malang. is “Collection Orchard” which displays 154 different species of coffee trees After we finished our tour, we contin- Indonesian Original Coffee from all over the world. Mr. Soemarsono ued our talks at the veranda of Mr. claims it is the oldest and most complete Soemarsono’s office while enjoying in Southeast Asia. Next to the orchard, At the Anomali Coffee in Kemang, Jakarta, customers would be welcomed by a large locally harvested Robusta coffee. there is a restaurant that serves typical coffee roasting machine on the right side of the entrance. As you move inside, the First, cups of aromatic “kopi tubruk” Indonesian cuisine. There are also some ‘warehouse’ setting with coffee beans bags below the counter and untainted walls made our interaction livelier. They modest rooms which visitors can rent, brings not only a sense of rigidity but at the same time a sense of originality and cool- entertained our palate with its earthy, so that they are able to stay for a few ness. Under the dim lights, customers could enjoy their coffees on the tables in front chocolate-like flavor. Then, as our days to enjoy the fresh air. We were discussion got prolonged, we were lucky that when we visited the Estate, of the counter on the first floor, while the comfortable sofas on the second floor pro- treated with cups of “kopi luwak”. coffee flowers were blooming and vide a more relaxing atmosphere. At the end of the wall there is a large sign showing This particular kopi luwak did not spreading jasmine-like scent into the the motto of the Anomali Coffee, “Indonesian Original Coffee”. The motto repre- come out from wild civets’ digestion, air. It was fantastic ! sents the uniqueness of the coffeehouse as it only sells Indonesian coffees. yet its smooth taste with floral notes still delights our senses. { Febrizki Bagja Mukti } On our second day, we had the chance he wide variety of Indonesian culture’ began to flourish in large urban According to the Specialty Coffee to visit Bangelan Estate, a Robusta Tcoffees is well-known in Europe areas. Coffee shops became meeting Association of America (SCAA), plantation estate at the feet of Mount and United States. For ins- points and coffee culture became part specialty coffee is defined as “the Kawi, about 40 Km southwest of tance, any serious coffee drinkers of the lifestyle of the increasing number highest quality green coffee beans Bangelan Agro-Tourism Malang. It is managed by PTPN XII. PT Perkebunan Nusantara XII (Persero) Bangelan, would know the famous Luwak of middle-and-upper-classes. Many roasted to their greatest flavor Estate Director, Mr. Soemarsono, himself Wonosari, Malang 65164 Coffee. Indonesians probably know people don't realize that the foreign potential by true craftspeople and enthusiastically took us for a tour Contact Person: Mr. M. Prihantono that Indonesia is a coffee exporting coffee shop's coffee beans comes then properly brewed to well estab- around the orchard. He explained that Mobile: 08124910218 country (Indonesia is actually the from Indonesia, which are exported lished SCAA developed standards”. Phone: +21-341-7074261, Fax: +62-341-384261 there are 580 hectares of productive Web: http://wisataagrobangelan.blogspot.com fourth largest coffee exporter in the and processed overseas before being In its green coffee beans condition, shrubbery which yields 700 tons per world), but ironically Indonesian brought back 'home' to Indonesia. specialty coffee has no defect and annum. Apart from coffee orchard, the PT Asal Jaya coffees are often underappreciated has a uniqueness of a score of 80 or Estate has a processing plant, housing Jalan Semeru Selatan No. 800 Dampit, Malang 65181 by its own people. The increasing Two young entrepreneurs, Irvan and above in the cup using SCAA stan- complex for its workers and schools Operations Manager: Mr. Thomas Juhara popularity of coffee shops and coffee Agam, saw an opportunity to introduce dards. The high quality green coffee for the workers’ children. PTPN XII Phone: +62-341-896880, Fax : +62-341-896139 culture in Indonesia were largely original Indonesian coffees. The high beans and the standardized pro- E-mail: [email protected] also provides assistance and capacity introduced and popularized by foreign school buddies try to promote rich and cessing methods of specialty coffee building programs for small coffee franchises. In the last few years, wide rangeof Indonesian “specialty” (e.g. roasting, grounding, brewing) farmers in the surrounding areas. coffee shops together with ‘coffee coffees. make specialty coffee a relatively

14 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 15 specialize in coffee processing me- business and a genuine coffeehouse. thods, some customers were intri- The Anomali Coffee business, gued by their roasting, grounding, however, is actually larger than its and brewing ability and more impor- retail side. tantly customers began to appreciate the distinctive Anomali’s coffee tastes. As the Anomali owners developed (Photo: Arum Primasty/ Indonesia Invites) (Photo: The Anomali Coffee slowly establis- their skills, expertise, and technical Arum Primasty/ Indonesia Invites) (Photo: hed its own characteristic reflecting know-how of specialty coffees in its motto as promoters of Indonesian Indonesia and developed their own coffees. methods of roasting, grounding, and brewing, they began to expand to In discussing about the variety of wholesale business. The first whole-

Irvan describing the working method of Anomali Coffee's roasting machine. coffees in Indonesia, the owners said sale business is related to coffee that a region in Indonesia could produce beans themselves. At this stage, rare commodity. As an illustration, The Anomali Coffee was built from the hundreds of variety of coffees. Based Anomali Coffee provides wholesale specialty coffee represents only ground up with many experiments on their experience, they pointed out coffees to various retails in Indonesia. 10% of the total coffee commodities. and trial-and-errors. At the beginning that coffees from Java, Sumatra, and Anomali Coffee has established the owners drank coffee as a hobby. Toraja are more consistent partly due extensive networking and knowledge Indonesian coffees. As it turns out, the These entrepreneurs appear to be at Due to the high quality and unique- For instance, Irvan said that he drank to their geographical location and of coffee producers all over Indonesia three core Anomali’s businesses, ease when we were discussing about ness of specialty coffee, the Anomali a variety of coffees at different coffee these regions have long coffee making as a result of their initial search for namely retail, wholesale, and educa- competition by other local and interna- owners realize that it is difficult to shops when he was doing his thesis. traditions. Other areas are less con- specialty coffee. Agam and Irvan feel tion, actually reinforced each other. tional coffeehouses. Agam and Irvan obtain consistent standards because They started to experiment different sistent, such as Flores and Papua, that direct trading (rather than using For instance, the retail business largely view competition positively. They the quality of specialty coffees forms of culinary businesses despite due to their geographical location. middle-man or traders) suits their actually helps them to develop said that prior 2007 many Indonesians depends on a lot of factors, such as not having any business background During the time of the interview, the business simply because they could curriculum for their academy. The do not understand different types of handling, transportation, and most or experience or education. The first Anomali owners possess 300 variety negotiate directly with coffee produc- curriculum would not be limited to coffee, such as espresso, macchiato, importantly nature. However, they coffeehouse was established in Jl. of coffee samples at their disposal. ers or farmers particularly regarding understanding coffees and coffee frappuccino and so forth. The introduc- maintain that they only introduce Senopati, Jakarta, which was similar Nonetheless, they realize that custo- the quality of specialty coffee they processing methods, but it would also tion of different types of coffee by the specialty coffees based on interna- to a restaurant even though it focused mers might not be familiar with all of seek. Another important wholesale provide understanding of the Indone- international coffeehouses actually helped tional standards. Anomali Coffee has on introducing Indonesian coffees. But the coffee varieties and try to simplify business is coffee machines. Anomali sian consumers’ patterns or market penetrate the Indonesian market. As a developed a system of blind testing later they recognized that their cus- the choice for their customers. Coffee imports coffee machines from intelligences. In turn, the academy consequence, by 2009 many Indonesian by its own Taste Testing Council to tomers truly appreciated Indonesian Anomali Coffee divides Indonesian France, United States, Italy, and graduates might also develop their became aware of the different types of evaluate coffee beans from different coffees and so they need to search for coffee into eight types of coffee: Aceh, Japan, and in turn distributes them to own business, in which they could coffee and Indonesian customers parts of Indonesia. The Council the best Indonesian coffees and spe- Sumatra, Java, Bali, Flores, Toraja, various buyers in Indonesia. They buy quality coffee machines and essentially became more critical and consists of seven people including cialized on coffee processing methods. Papua, and Luwak. engaged in importing coffee machines coffee beans through Anomali Coffee. demanded higher coffee quality. those with certified Q grader or because they truly understand the professionally accredited cuppers to The two entrepreneurs searched for The Anomali Coffee was founded in quality of coffee machines and have ensure Anomali’s specialty coffees coffee producers and farmers at diffe- August 1st, 2008, and in five years extensive skills and knowledge of match the quality and standards of rent parts of Indonesia. Moreover, the retail business has expanded to coffee processing methods. the SCAA. The rigorous testing they started to experiment different four coffeehouses in Jakarta and four includes green, roasted, and cup coffee processing methods. Initially coffeehouses in Bali. At this point, the In addition to retail and wholesale quality testing. In order to maintain they roasted the green coffee beans owners are planning to build one or businesses, Anomali Coffee is also

their reputation, the Anomali owners with frying pans, but later decided to two more coffeehouses in Jakarta eager to disseminate its skills, exper- Arum Primasty/ Indonesia Invites) (Photo: would only buy green coffee beans engage in serious coffee processing and Bali. Again, the retail business did tise, and technical know-how through that match the specialty standards. methods. They brought a coffee not always run smoothly, and at one its own Indonesian Coffee Academy. At one point they had to ship back a machine to experiment various roas- time it had to temporarily shut down The academy is a relatively new consignment of green coffee beans ting, grounding, and brewing methods due to financial difficulties. On the endeavor; nonetheless, they believe because the sample did not match in order to develop their distinctive surface, most people now recognize that it is important to transfer their actual delivery. coffee tastes. As they began to the Anomali Coffee as a retail knowledge in order to further promote

16 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 17 It is important to note that despite Focus competition by other coffee shops, each coffee shops has distinctive features and characteristics. It is imperative that each coffeehouse Coffee Export processes its coffee beans differently (Foto-foto: web/edit) from one to another; hence each (Photo: Arum Primasty/ Indonesia Invites) (Photo: coffee shop brings distinctive coffee tastes. Competition becomes un- Regulation in Indonesia healthy when there are competitors that merely imitates or copycats an To export coffee products from Indonesia, it needs to fulfill the Regulation of the Ministry established coffee shop without of Trade Number 10/M-Dag/Per/5/2011 requirement. The said regulation came into force really developing its own distinctive color or taste. since May 2011. This regulation is the amendment to the Regulation Number 41/M- Dag/Per/9/2009 and it applies to commodities with HS Code 09.01 and 21.01. Anomali Coffee business, however, s it is stipulated in the regula- have not expanded to the point of HS Code Description exporting Indonesian specialty coffees. Ation, there are several provi- Although there are some buyers that sions for exporting coffee from Indonesia. The main criteria is to 09.01 coffee, whether or not roasted or decaffeinated; export Anomali’s coffee beans, the be done by a company that has been coffee husks and skins; coffee substitutes owners feel that they lack the experi- recognized as a Registered Exporter containing coffee in any proportion ence and knowledge of transporting Agam (left) and Irvan at Anomali Coffee outlet in Kemang of Coffee (Eksportir Terdaftar Kopi - specialty coffees overseas. Agam The new technology and coffee customers particularly their appre- ETK) and Exporters of Coffee Mean- 21.01 extracts, essences and concentrates, of coffee, believes that Anomali wants to main- processing methods often provide ciation for specialty Indonesian coffees. time (Eksportir Kopi Sementara - EKS) tain its reputation of producing high tea or maté and preparations with a basis of new angle and are scientifically proven. The increasing appreciation and by the Director of Export of Agriculture quality coffees. So the main challenge these products or with a basis of coffee, tea or The Anomali Coffee business model consumption by Indonesians for and Forestry Product, Indonesian of exporting specialty coffees is how maté; roasted chicory and other roasted coffee receives a very positive response specialty coffees would have a Ministry of Trade. to preserve the high quality and fresh- substitutes, and extracts, essences and concen- and recognition by customers. If you direct impact on Indonesian coffee ness of coffee to the export destina- trates thereof. browse through the net, tripadvisor. producers and farmers. Every coffee exports should also be tion. One of the options is to export com rates Anomali Coffee 4 or 5 out equipped with Coffee Export Approval green coffee beans and roast them of 5, while beanhunter.com rates The business potentials and opportu- (Surat Persetujuan Ekspor Kopi - This newly amended regulation Other benefit that comes with the new overseas. In discussing about taking Anomali Coffee 8.3 out of 10. nities for Indonesian coffees are still SPEK). SPEK is a letter of approval enables exporters to export their regulation is that a non-member of AEKI the business overseas, the owners wide open, such as joint ventures or for exporting coffee to all destinations commodities more easily for several can now become an exporter of coffee have been discussing on the possibility While Agam and Irvan were reluctant direct trading. It is worth noting that issued by the department which is reasons. First, it allows easier report- as there is no need to attach proof of of expanding its business to Singapore. to envisage the Anomali Coffee busi- coffee business in Indonesia or from responsible for trade coffee exporting ing mechanism of coffee export to the the paid membership fee of AEKI. ness in the long future, they do have a Indonesia is not only profitable, but at activities in Province/ Regency/ City Indonesia Government. Secondly, The Anomali Coffee business model long-term mission. They believe that the same time, it has social and deve- of Indonesia. SPEK can be used for exporters no longer need to attach { Cerya Paramita } is definitely a forward thinking business many serious foreign coffee drinkers lopmental values since it directly invol- shipment of coffee from any export proof of payment of membership fees model. From early on, the owners want could truly appreciate the diversity of ves enhancing rural development and ports throughout Indonesia paid to the Association of Indonesian to specialize on specialty Indonesian Indonesian coffee tastes, while there promoting livelihood of coffee farmers Coffee Exporters (Asosiasi Eksportir coffees. The term Indonesian coffees is a growing number of Indonesian and producers. The Anomali business In addition, exported coffee shall be in Kopi Indonesia – AEKI) in obtaining do not necessarily mean that it uses customers who are increasingly more model is forward looking and the line with the quality of standards export licenses. Before the regulation Indonesian traditional processing me- appreciative of the quality (rather than lesson learned here is that the best established by the Indonesian Minis- was amended, to get an export permits thods. It reaffirms that it uses quality brand) of Indonesian coffees. Indonesian coffees are actually yet to try of Trade along with a Certificate of costs Rp. 30,000 per kilogram (kg) Indonesian coffee beans, but uses be discovered. Origin (COO) to prove that the goods and it can only be obtained if the the latest technology and interna- The Anomali Coffee would like to is produced and/ or processed in exporter attaches proof of payment to tional standard in processing them. enhance the taste of Indonesian { Rio Budi R } Indonesia. AEKI.

18 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 19 Focus COMPANYCOMPANY COMPANY

For those entrepreneurs who are interested to do business coffee from Indonesia, the 18.18. PT MC.MC. INDONESIAINDONESIA 28. PT CITRABUANA TUNGGAL PERKASA [email protected]@mitsubhisicorp.com [email protected] following is the address of the exporter : Jl. Asia AAfrikafrika No. 8 SSenayan,enayan, Jl. Manyar Kertoarjo 3/12 - Surabaya SentralSentral SSenayanenayan II Lt. 19 Jakarta 29. PT KOPI TOBA MAS INDONESIA COMPANY COMPANY 19.19. PT CWT COMMODITIES SERVICES [email protected] [email protected]@id.cwtcommodities.com Jl. Berbek Industri II/30 Waru - Sidoarjo 61256 1. BPD AEKI NANGRO ACEH DARUSSALAM 9. PT INDONESIA SPECIALTY COFFEE IntilandIntiland Tower Lt.. 3 UD KHARISMA NUSANTARA KOPERASI PERMATA GAYO www.coffindo.com Jl. Jend. SSudirmanudirman Kav. 32 - Jakarta 30. [email protected] [email protected] [email protected] Jl. Sumenr Kembar 144 Dampit - Malang [email protected] Jl. Sei Besitang No. 18 A Sei Sikambing 20.20. PT VICTO ORO PRIMA Jl. Syiah Utama No. 66, Kampung Simpang Utama D Medan Petisah - Medan [email protected],[email protected], PT PERKEBUNAN NUSANTARA XII Kab. Bener Meriah - NAD [email protected]@karsavicto.co.id 31. [email protected] 10. BPD AEKI SOUTH SUMATERA [email protected]@vop.co.id Jl. Rajawali 44 Surabaya 2. CV ALFI DATINGGO, CO CV HASIL BUMI RAYA Jl. Tanah Abang II No. 17, Petojo SSelatan,elatan, [email protected] [email protected] GambirGambir - JJakartaakarta PusaPusatt PT DOMBA BALI PERSADA Jl. Lebe Keber No. 243 Blang Kotak I - Takengon Jl. By Pass Km. 9 Padang [email protected] C/O Jl. Bromo Ujung Gg. Rezeki No. 8, Medan 21. PT CLASSIC EXPORINDO JAYA 32. Jl Mertanadi II No. 77 Br Abian Base 11. BPD AEKI SOUTH SUMATERA [email protected]@classicexporindo.com Kuta - Bali 3. GAYO LINGE ORGANIC COFEE PT INTI BARU SEJATI Graha KNS, Jl. RayaRaya Boulevard Barat COOPERATIVE (GLOC) [email protected] Blok XXCC 5 - 6 Kelapa GGadingading - Jakarta UtarUtaraa PT SARIMAKMUR TUNGGAL MANDIRI [email protected] Jl. Sukarela No. 322 A/519 Sukarame - Palembang [email protected] Jl. Terminal Kp. Purwosari Kec. Bandar 22.22. PT BALIMUDA FOOD 33. Pergudangan Bumi Maspion, Kab. Bener Meriah - NAD 12. PT PRASIDHA ANEKA NIAGA [email protected][email protected] Jl. Bumi Maspion II No. 2-4 [email protected] Jl. MampangMampang Prapatan XIV No. 99 Romo Kalisari - Surabaya 4. PT MENACOM Jl. Ki Kiemas Rindho No. 18 RT 30 JakartaJakarta SelatanSelatan www.ptmenacom.com Kertapati - Palembang [email protected] 23.23. BPD AEKI CentralCentral JavaJava BPD AEKI SOUTH SULAWESI 34. Jl. Maharaja No. 42 Lhokseumawe C/O 13. BPD AEKI LAMPUNG CV SUMBER ALAM SAKTI PT BEN NIBION Jl. Turi No. 24 Medan PT AMAN JAYA PERDANA [email protected]@yahoo.com [email protected] [email protected] Kawasan Industri TerboyoTerboyo Park Jl. Gunung Lompobattang No. 274 5. BPD AEKI NORTH SUMATERA Jl. Ir. Sutami Km. 07 Bandar Lampung Blok N No.1 SemarangSemarang Makassar CV CITRA EKA JAYA [email protected] 14. CV MULTI ORGANIK INDONESIA 24. PT TAMAN DELTA INDONESIAINDONESIA CV KOPI SULAWESI [email protected][email protected] [email protected] [email protected] 35. [email protected] KawasanKawasan IndustriIndustri TerboyoTerboyo ParkPark Jl. Belitung No. 36 C, Medan Jl. Soekarno Hatta Km. 7 Gg. Khusus Jl. Gunung Merapi No. 142 Makassar Bandar Lampung Blok M No. 74 – 76 SemarangSemarang 6. PT COFFINDO KJUB PUSPETA LUWU www.coffiindo.com 15. CV SUMATERA JAYA 25.25. PT PERKEBUNAN NUSANTARA IXIX [email protected] [email protected] [email protected] [email protected]@vina.telkom.net.id 36. Jl. Tani Asli/Inpres No. 88 Medan - Binjai Km. 9 Jl. Ikan Mas No. 60 – 62 Bandar Lampung Jl. MugasMugas Dalam Atas - SemaranSemarangg Jl. Tandi Pau No. 1 Palopo Deli Serdang - Sumut 16. PT SARIWIGUNA BINA SENTOSA 26.26. BPD AEKI EAEASTST JAVAJAVA FA LITHA & CO 7. PT OLAM INDONESIA [email protected], [email protected] CV AANUGRAHNUGRAH SENTOSASENTOSA SEJAHTERASEJAHTERA 37. [email protected] [email protected] Jl. Laksamana Malahayati No. 14 Bandar Lampung [email protected]@telkom.net Jl. Gunung Merapi No. 162 Makassar Jl. Binjai Km. 14 Gg. Kenduri No. 1 Medan Jl. Sumber Kembar No. 1, Dampit - MalangMalang 17. BPD AEKI JAKARTA PT SULAWESI BEANS 8. PT ORIGINAL LUWAK PT CIPTA SELERA SEMESTA 27. PT ANEKA CCOFFEEOFFEE INDUSTRYINDUSTRY 38. [email protected] www.coffindo.com, [email protected] [email protected] [email protected][email protected] Jl. Jl. Antang Indah No.108 - Makassar Jl. Sei Besitang No. 18 A Sei Sikambing Jl. Halim Kusuma No. 85 RRayaaya Troboso Km. 2323 D Medan Petisah - Medan Kel. Jurumudi Baru Kec. Benda - Tangerang Kec. Taman Sidoarjo - Sidoarjo { Indah Mekawati }

20 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 21 PProfilerofile felix tanzil What’sWhat’s UUpp Trade Attachè of the Embassy of the Republic of Indonesia in Washington, D.C. often gave support in his cam- paign for promoting Kopi Luwak.

“I continued to explain that my Kopi Luwak was produced by wild civets. Since it had to be collected from the Indonesia woods, its quantity was limited. And therefore, it became expensive,” pronounced Felix. Invites went to the 2nd Indonesian

Kopi Luwak Arum Primasty/ Indonesia Invites) (Photo:

To tackle the high price of the com- Coffee Festival Exotic and Unique modity, Felix markets his Kopi (Photo: Doc. Felix Tanzil) Luwak in 30 - 60 grams packages, PATIENCE and determination are the key virtues of which is enough to make 2 - 4 cups hehe 2nd2ndn IndonesianInnddoonneessiaian CoffeeCoCoffffeeee FFestivaleessttiivvaal wwawasas hehheldelldd iinn YogyakartaYoYoggyyaakkaarrttaa oonn 11414-154-1-15 SSeSeptembereppttemembbeer 2202013.0133. ThTThehe eveeventvenent pipickedickckeedd of delicious coffee. “KopiKKoopip TubrukTuubruruk: tththehe LLoLocalocacal LLiLifeifefe SStyle”ttyyllee” asas iitsttss ttheme.hheemmee. ”Tubruk“”TTuubrbrukuk“ isis aann IInIndonesiannddoonneessiiaann wwayaayy ooff bbrbrewingrewing coccoffeeoffeee iinn whwhichich Felix Tanzil, a Maryland-based Kopi Luwak (Civet T groundgrgrouundd coffeecoofffefee iiss ““crashed”ccrraasshehedd”” bbyy bobboilingoiilliinng wwawater.ateterr. IItt wawwasas aann aattempttttteemmpptt ttoo prppromoteroommotote InIIndonesiannddoonneessiiaann ccoffee,ooffee, pparticularlyaartticuc lal rly tththehe Coffee) entrepreneur in overcoming all challenges. So far, it is working, though not like a InIndonesianndod nenesianan wwaysaayys ooff ddrinkingririnknking ccocoffee.offffeeee. LLoLocaloccaal aanandnd ffoforeignorereiiggn ccocoffeeoffffeeee llovers,oovveerrss,, ffarmers,aarrmemerrss, pprproducers,roodduucceers, ssellerselleers aandndn bbuyersuyyeerrs charm. “Not much, people usually ggagatheredathherereedd ttogetherogogetetheer too hhaveaavve ccocoffeeoffffeeee ttalksaallkkss aandnndd ddoo bubbusiness.ussiinneessss. FaFFarmersarmrmeerrs aanandnd bbabaristasaririssttaass aattendedttttenendeded wwoworkshopsorkrksshopo s too bbuilduiu ldd uupp ththeirheeiir t first, his world was far from “I just made simple guess, that high buy it for parties or presents,” he said. sskskills.kilillsls. PaParticipantsrtticippantss aalsolslso hhahadad thtthehe chcchancehaannccee ttoo vvivisitissiit BBaBanaranannaarraan CoCCoffeeoffffeeee PPlantationllaannttatatioion iinn tthehehe ooutskirtsuuttsskkirrttss ooff YYoYogyakarta.ogyyakkaarrtaa. Acoffee. He was an architect. quality coffee in Lampung will pro- Profit from his Kopi Luwak business For years, this glassed man duce higher quality Kopi Luwak,” still hasn’t outdo the profit perfor- TThThehe eveeventvenent wwawasas cacarriedrriieed ouooutut bby tthehhee MMinistryiinniissttrry ofof TTourismouourirismm aandnndd CCreativerereatatiivve EEcEconomy,coonnomomyy, tthehe MMinistryiinisttrry ofof AAgriculture,grricculu ttuurree, spent most of his time on the drawing said Felix to Indonesia Invites. mance from other similar Indonesian IndonesianInIndoonnesiann SpecialtySSpeciaaltty CoffeeCCofffeee AAssociationssocciatiion ((AKSI),AKA SII)), IIndonesianndonese ian CoCCoffeefffee EExportersxpxpoorteers aandndnd PProducersroducerss ((AEKI)AAEEKKI) aanandd table, designing homes and office premium coffees like Aceh, Toba, IndonesiaInndodonneessia CoffeeCCooffeeee ExportersExppoorteers AssociationAssociation (GAEKI).(GAEKI). It waswas the sequelsequuel of thethe 1st1stt IndonesianInddononeessian CoffeeCoofffeeee Festi-Fesesti- buildings. It was around four years ago that Papandayan, Bali, Papua, and Toraja. valvaval heldheh lldd inin Ubud,Ubbuudd, Bali,BBaali, in 2012.2012. TheThe nextnexe t IndonesianIndoneesiana CoffeeCoffee FestivalFestival is duedue too bebe heldheld nextneexxt year.yey arr. Felix started to promote Kopi Luwak “Since it has been in the market for a EveryoneEvEveerryyoonne isis invited.iinnviviteted.d MoreMore informationinformation at www.indocoffeefest.comwwww.indocoffeefest.t com Seven years ago, he met his high in the US. It wasn’t an easy feat for long time, people know these types of school friend. Their friendship opens him. Besides of its high price, future coffees better than my coffee. Besides, { Febrizk{ Febrizkii Bagja BagjaMukti -Mukti 28102 }201301 } up a fresh entrepreneurial business consumers thought that it was pro- they are cheaper as well," he added. opportunity of collecting Luwak coffee duced by domesticated civets. beans from all over Sumatera. Nevertheless, he is certain that the To counter this perception, Felix has market for Kopi Luwak will expand in Sumatera is one of the premium coffee tried a number of promotional meth- the future. “It is for those who cherish producers in Indonesia, with Sidikalang ods. He actively participated in all exotic and unique flavor’’ said Felix. and Lampung as the most renowned kind of exhibitions, from small to coffee of the island. large scale. { K. Candra Negara / A. Fauzan Dirgantara } (Foto: web/edit)

22 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 23 Leisure Adzan (callings to pray) will echo Built in 1926, the machine that powered Restaurant? You read it right, restau- The front porch of Pagaruyung Palace, five times a day from mosques and Jam Gadang came from Rotterdam. rant. This province is rich in culinary a preserved model of Minangkabau traditional house in Tanah Datar, West Sumatera.The ornaments on almost musholas, from cities to country There are only two machines with this feast. For those spicy food enthusi- every part of the building depicts the philosophy and type, one is used to power Jam Gadang, asts, you’re really in heaven. Even if wisdoms of the hard-working Minangkabau people. sides, heaving in the midst of green paddy fields, and towering coconut and the other to power Big Ben in you’re not, you will still be in heaven trees. Islam teachings reverberate in London. because of the wide selection of spices every calm face that you meet every- that can be modified and customised day. Life goes slowly. Cars and Additionally, the spirit of ethnic moder- so your tongue won’t burnt. The afternoon scenery of Jam Gadang plaza. motorcycles never go too fast. Even In any hour, this spot is a very popular gathering nity gave birth to the Founding Fathers goats, cows and chickens straying in venue for youngsters of Bukittinggi. of Indonesia. These sons of Bukit Tinggi Many kinds of meat, fish and vege- the corners of the country sides (among others, Mohammad Hatta, table dishes cooked with simmering never feel like running. Sutan Sjahrir, and Agus Salim) studied coconut milk long enough to create a in the Netherlands in early 1900 to later wonderful experience. Their clear-rich The tranquility broken by a clear bellow freed Indonesia from the hands of her sauce dressing will tempt your appe- and a happy face of a young boy colonialists, the Netherlands and Japan. tite and create a fine taste. Where Natural Beauty playing around the Rumah Gadang padang A relief in Pantai Air Manis, describing the Who’s behind this spirit of modernity? Try Rendang. This native food of Minang (Gadang House) with its unique curvy legend of the damned Malin Kundang. roof symbolizing a horn of a buffalo. It is their women. Minang people is a was awarded as the most delicious food Meets Tradition and… matrilineal ethnic group inheriting their in the world in 2012 by CNN TravelGo. family names through the mothers. Fine Taste! Women hold the highest power in In Solok, wise men used to say, eating

(Photo: Arum Primasty/ Indonesia Invites) (Photo: Minang family. Most treasured family a handful of rice grown from the land here possessions are inherited from a mother will make its eaters “high”. “Even your It’s a chilly and calm morning. On the bottom of a to her daughter. While for men, go parents in-laws can pass unnoticed”. valley, at about 900 metres above sea level. Gust of cold merantau! breeze wipe your cheek, and misty mist hangs a far, Another interesting part of West When in foreign countries or lands, Sumatera is that some people say concealing a rugged cliff. From a distance, Mount Sing- Minang men study and work hard to that God played dice and giving this galang and Mount Marapi – two out of 26 mountains become ‘great men’ for their families. region “fish from heaven” called Bilih situated in West Sumatra – are towering strong. With persistence and dedication, (Mystacoleucus padangensis). Padang/Minang Restaurants flouri- ou are right inside the The magic of Ngarai Sianok is merely shed in not only all over Indonesia, but also crossing borders to many bowels of the earth called a bit of what West Sumatera offers. A Ngarai Sianok, the grand canyon of West Sumatera. Y Ngarai Sianok (Sianok rendezvous with nature and its people (Photo: web/edit) great world cities (including Tokyo, Canyon) with two great will bring you to the unrevealed part Take a look at Bukittinggi, which lays The Hague, and New York). Ikan Bilih, the fish from heaven. walls soaring up to 200 metres, laying of your soul. Yes, your very soul. On approximately 930 m above sea level for 15 kilometres. Just about 100 kilo- this land, natural beauty goes in and located about 100 km from Padang, This tiny fish is endemic of Lake metres from Padang, this paradise harmony with traditional customs, the capitol of West Sumatera. An unen- Singkarak and Lake Maninjau, two hides a lustrous beauty of moss, modernity, female endowment, and... ding scenery of green paddy fields volcanic lakes with each as wide as thick forest, and clay walls. magnificent culinary. will accompany your journey from 100 square kilometres and go at Padang to Bukittinggi. Right at the centre about 450m above sea level. The In the serenity, the rush water of In every corner of this province, in every of this slope-side town, meet its 26 m special thing about Bilih fish is that Sianok river sounds a thing of beauty. soul of the Minang people – West high landmark and symbol of modernity: even without any seasoning, it will Meandering on the river valley, your Sumatera ethnic majority – Islam Jam Gadang (Gadang Clock Tower). tempt your tasting senses. eyes will be amused by a wide variety goes in unison with their customs, of rare plants (e.g. Rafflesia) and mores, and deeds. Thousand of West Sumatera awaits you ! For almost nine decades, this clock River view from Siti Nurbaya bridge in Padang. These small boats surrounding the river are mostly wild animals (tapir, monkey, leopard, mosques and musholas (smaller is practically being the center of merchants' boats. Minang people are famous as successful merchants and culinary professionals in almost all part of Indonesia. and wild boar). mosque) spread all over the land. human activities in Bukittinggi. { K. Candra Negara / A. Fauzan Dirgantara }

24 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 25 What’s Up 100% Indonesia The Diverse

TRADE & RETAIL EXHIBITIONS INVESTMENT PROMOTIONS Origin Coffee of Indonesia 2 World Economic Forum/ Bali Nusa Dua Convention 2 – 25 January 2014 Davos, Switzerland 6 – 8 March 2014 Retail Indonesia 2014 Indonesian Night Center, Nusa Dua, Bali In the 18th century, coffee and tea were important trade commodities to the VOC, Integrated Investment Manufacturing Surabaya Grand City Convention & 13 February 2014 Rome, Italy 11 – 14 June 2014 2014 Exhibition Centre, Surabaya Promotion especially in the east Indonesia. According to the record by historian M.C. Ricklefs, Machine Tool Surabaya Grand City Convention & Integrated Investment 11 – 14 June 2014 7 March 2014 Vienna, Austria 2014 Exhibition Centre, Surabaya Promotion coffee plantation was introduced by the VOC since 1696. Afterwards, coffee and tea The 12th International Packaging, Plastics, Mould Grand City Convention & Retail Technology, Integrated Investment 11 March 2014 Hamburg, Germany 11 – 14 June 2014 & Die Machinery Surabaya Exhibition Centre, Surabaya Equipment, Display and Promotion made VOC's greatest profit until before their downfall in the middle of 1800s. The 2014 Storage Exhibition Integrated Investment Marine & Shipbuilding Grand City Convention & 27 March 2014 Moscow, Russia VOC-era coffee plantations were focused in Java, particularly in Priangan (West 11 – 14 June 2014 Promotion Surabaya 2014 Exhibition Centre, Surabaya Annual Investment Meeting Java). The obligation to plant coffee is called (coffee system). Electric, Power, Oil & Gas Grand City Convention & 8 – 10 April 2014 Dubai, UEA 11 – 14 June 2014 Koffiestelsel Surabaya 2014 Exhibition Centre, Surabaya Marketing Investment 26 April 2014 Tokyo, Japan Industrial Automation & Grand City Convention & Indonesia 11 – 14 June 2014 The well-known Java coffee made The earliest variety of coffee planted Logistics Surabaya 2014 Exhibition Centre, Surabaya Integrated Investment 6 May 2014 Johannesburg, South Africa Amsterdam an important world market Trade Expo Indonesia 2014 Jakarta International Expo, Annual Biggest Trade Exhibition Promotion in Indonesia was Arabica coffee. Its October 2014 Kemayoran in Jakarta for coffee products, and high quality Integrated Investment biggest plantations lied on Ijen high- 23 May 2014 Brussels, Belgium 17 – 22 November Jakarta International Expo, Annual Biggest Trade Exhibition Mould & Die Indonesia 2014 Promotion 2014 Kemayoran in Jakarta coffee beans from Java was spreading land (East Java), Toraja highland Integrated Investment 28 May 2014 Amsterdam, The Netherlands all over Europe ever since. Java coffee The 27th International Plastics Promotion (Sulawesi), and the upper slope of 19 – 22 November Plastics & Rubber Indonesia Jakarta International Expo, and Rubber Machinery, 2014 2014 Kemayoran Processing, and Materials was very popular among Europeans Korea Overseas Exhibition May 2014 South Korea Bukit Barisan Mountain (Sumatera), Investment Fair at the time being, so that they referred The 27th International Series of such as Mandailing and Sidikalang 19 – 22 November Jakarta International Expo, Exhibitions for the Processing, Marketing Investment ProPak Indonesia 2014 19 June 2014 Abu Dhabi, UEA a cup of coffee as a cup of Java. Until 2014 Kemayoran Packaging & End – Line Printing Indonesia Lintong, and also at Gayo highland Industries the mid 1900s, Java coffee had been Integrated Investment 24 June 2014 Doha, Qatar (Aceh). It was at the beginning of 19th The 25th International Promotion dubbed as the best coffee in the world. Manufacturing Indonesia Jakarta International Expo, Manufacturing Machinery, 3 – 6 December 2014 century when the Dutch started the 2014 Series Kemayoran Equipment, Materials and Integrated Investment 8 July 2014 Singapore In around 1780, Sumatera began to see Services Exhibitions Promotion plantation of Robusta coffee, which (Foto: web/edit) Tools & Hardware Indonesia Jakarta International Expo, The 5th International Tooling & coffee as a new source of economy, 3 – 6 December 2014 Integrated Investment 2014 Kemayoran Hardware Exhibition 22 July 2014 Sydney, Australia was considered more pest-resistant Promotion followed by Bali at the beginning of The 17th International Automation and thus became an alternative to the Industrial Automation & Integrated Investment 3 – 6 December 2014 Jakarta International Expo, Technology and Materials 7 August 2014 Houston, US the 19th century. The export of coffee Logistics Indonesia 2014 Kemayoran Promotion inancial problems Handling Exhibition from Java was declining during the infection-prone Arabica and Liberika Integrated Investment in the Netherlands 19 August 2014 Beijing, China coffee. Moreover, this new variety also Promotion period of 1780 - 1930, while those from due to the cost of Marketing Investment opened a possibility to open plantations 12 September 2014 Los Angeles, US the surroundings were increasing TOURISM & CULTURAL EXHIBITIONS Indonesia war brought Johannes doubled. in low-lying areas. Integrated Investment 27 February – 2 The 37th International Fair The 12th International Retail 25 September 2014 Oslo, Norway Van Den Bosch to the March 2014 of Tourism Belgrade, Serbia Technology, Equipment, Display Promotion and Storage Exhibition land of Java, bringing Integrated Investment Based on the data owned by Gaeki, 8 October 2014 London, England Java coffee is the most sought-after Internationale Tourismus Berlin, Germany Indonesian Pavillion in Annual 5 – 9 March 2014 Promotion the concept of cultuur- Borse 2014 International Tourism Fair F coffee in Europe at that time, so much in Arabica and Robusta are two Integrated Investment 24 October 2014 Marseille, France stelsel (forced cultivation) Bali Nusa Dua Convention The 9th International Exhibition Promotion so that European people refers a cup popular variety of coffee produced in Center, Nusa Dua, Bali for Equipment, Food, Beverages Food, Hotel, & Tourism 6 – 8 March 2014 and Services to support as the Governor-General of Dutch Bali 2014 Integrated Investment of coffee as a cup of Java. Until the Indonesia. There are 4 types of well- Indonesia’s Tourism and 14 November 2014 New York, US Promotion Hospitality Industries East- Indies (1880 - 1883). Van den mid-nineteenth century Java coffee is known Arabica coffee, which are Man- Indonesia International The Hague, The Netherlands Annual Indonesian Festival in November 2014 Indonesia Bosch required each village to set Pasar Malam The Hague, exhibiting cultural Infrastructure Conference the best in the world. Around 1780 dheling / Gayo Coffee (North Sumatera), April 2014 Indonesia heritage and potential and Exhibition aside part of their land for planting commodities of Indonesia Sumatra begin to see coffee as a new Java Coffee (East Java), Toraja / Kalosi Integrated Investment December 2014 Seoul, South Korea export commodities with high values Annual Indonesian Festival in Promotion economy source, followed by Bali at Coffee (Sulawesi),), and Bali Kintamani Suriname, exhibiting cultural September 2014 Indofair Paramaribo, Suriname heritage and potential Integrated Investment like coffee, sugar cane, and indigo. the beginning of the 19th century. In commodities of Indonesia December 2014 Taipei, Taiwan Coffeeee ((Bali).Bali). Promotion Since 1831, those commodities had the years of 1780-1930 the export of helped Netherlands in tackling their coffee from Java declined, while coffees financial debts as well as replenish- from outside Java have increasedsed ing their national account. two times.

26 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 2727 Mandheling/Gayo Coffee Mandheling Gayo refers to the ethnic group (Mandheling people) producing Coffee in the region of Tapanuli, North Sumatera. Mandheling coffee comes from Northern Sumatra, as well as Aceh. This type of coffee is grown in Toraja/Kalosi Coffee (Sulawesi) Gayo mountain/highland in Aceh and Northern Sumatera.Its wonderful Sulawesi coffee is one of the world class coffees also well known as Kalosi/Toraja aroma and flavor as well as its good and light acidity and its medium and Coffee. It is commonly grown in estate or small family farms in Mountain strong body have made Mandheling coffee a distinct commodity. Another Toraja region. It has characteristics among others: excellent aroma, complex thing that make Mandheling coffee more unique is a unique processing flavor, medium body and balance bitter taste. technique exercised by the local Mandhelings, which is called "giling basah" GAYO or wet hulling. TORAJA

MANDHAILING

BALI KITAMANI

Java Coffee (East Java) Bali Kintamani Coffee (Bali) Java Coffee is one of the world class coffee and quite famous in Bali Kintamani Coffee is originally derived from ‘Kintamani’, the name of a mountainous Europe. Java Coffee is grown in the Ijen Plateau, Eastern Java. It has JAVA region in northern Bali. People of that region usually process the coffee bean in wet characteristics among others: good aroma and flavor, spicy tone, high processing methods. This kind of coffee has characteristic among others good aroma and clean acidity and medium body. unique flavor, medium to high acidity and medium body. Bali Kintamani Coffee is well known in Japan, some European Country and America. { Aries Asriadi / Andri Noviansyah }

(Foto-foto: web/edit)

28 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 29 100%100% IIndonesiandonesia Kopi tubruk is offered by traditional warung kopi in most region of Indone- sia. Every warung kopi is unique for (Foto-foto: web/edit) using various kinds of coffee for their kopi tubruk. Some warung kopi also grind and roast the coffee seed, adding wider range of variety to the coffee they offer. Kopi Kopi Takar Joss Kopi takar is a specialty of Pakantan, a village in the region of Mandailing Originated in Jogjakarta, the cultural Natal, North Sumatera. This region is capital of Indonesia, kopi joss is one famous for its superior quality coffee, of the hipster way in enjoying coffee. the Mandheling Coffee, that has been Started as a dare-to-try menu in an reknown worldwide since the 18th angkringan (Jogjakartan’s terms of century. Kopi takar itself is a method small coffee shop in the city) around Enjoying Coffee on serving Mandheling Coffee. Tugu (landmark of Jogjakarta), Kopi

(Foto-foto: web/edit) kopi joss has now became the iconic What makes kopi takar so special is beverage of every streetside coffee the use of traditional cup made of shop in Indonesia. Talua Indonesian Way coconut shell. The Mandheling Coffee Talua in Minang language means powder is brewed with boiled palm Joss is an Indonesian slang for “good” sugar water. Then, use a cinnamon Kopi egg. The habit of mixing coffee or tea Before the spreading of modern coffee shops, Indone- or “great”. When you order this menu with egg has become a heritage for sian warung kopi (traditional coffee shop) was the stick as straw, instead of sipping it from any angkringan in Jogja, you will the Minang people living in West resort for Indonesian males after work. This habit has directly from the cup. receive a glass of kopi tubruk. The seller Durian Sumatera. It is believed that kopi talua will put a piece of burning charcoal created various ways in enjoying coffee, either as drink, will maintain the vitality of its consumer. form of art, or beauty tradition. Indonesia Invites you into your glass of coffee afterwards. North Sumatera is a province famous The sound “josss” that appeared for its durian. Moreover. This iconic This traditional recipe can be applied to discover how to enjoy coffee in Indonesian way. when the charcoal was slowly sinking fruit somewhat influences the habit of with various kinds of coffee, even the into the glass was where the name people in Medan, the capitol of the province, resulting in a special drink instant ones. The serving method is of the drink derived from, as well as called kopi durian. very simple. You only need to mix coffee Kopi Yes, traditional Indonesian warung the delicious taste resulted from the kopi never use coffee machine. They powder with sugar (or only coffee mixture of hot charcoal and coffee, Local warung kopi in Medan mixed put the coffee powder into a cup, add on which locals used to say "josss!!". their famous Mandheling or Sidika- powder if using instant coffee), a tea- Tubruk sugar, pour hot water, then stir. The lang coffee with sweetened con- spoonful of sweetened condensed milk essence of coffee in the powder will It was said by a research that the densed milk and local durian to create and egg yolk. Beat the mix while pou- Tubruk in javanese language means be extracted by hot water, leaving Kopi takar is a heritage for the people charcoal will reduce the amount of kopi durian.The condensed milk will ring hot water into the cup, to ensure crash. This variety of coffee drink dregs on the base of the cup that of Mandailing Natal. It was said that kaffein in the coffee. Whether it is true smoothen the strong taste of durian that the egg yolk is well-cooked. The and blend it with the coffee to be- derived its name from the “crash” that makes it special. The dregs would not the use of cinnamon sticks will bring or not, it is always amusing to enjoy result is a rich and very dense coffee, come a rich flavoured drink with resulted from the mix of traditionally be drained off from the cup, and left in warmth to the stomach, and the palm the sensation of the heat from the hot sensation of durian fruit. Kopi durian with a little bit of foam on its surface. roasted and grinded coffee powder the cup after the customer finished sugar provides healthier way in enjoying charcoal while enjoying your coffee. is worth to try whenever you visit Hmm.. rancak bana! (minang language, and water. their drink. coffee. Joss! Medan. means very delicious).

30 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 31 This method was practiced by children 1100%00% IIndonesiandonesia Kopi in Java and Sumatera since years ago. They will mix a little bit of coffee powder with sugar, then chew it little Daun by little without water. Although it tastes very different to the “real” one, Coffee is an essential element in the nguntut kopi was a good starting point Lulur daily life of the West Sumatrans. They in teaching coffee lifestyle to kids. use coffee in various means, inclu- ding enjoying its leaf as a healthy Kopi drink (daun in bahasa Indonesia means leaf). A fair and flawless skin is considered (Foto-foto: web/edit) Quick Bites on 30 Indonesian as the standard of Indonesian beauty. The tradition in consuming coffee leaf It is believed that ancient Indonesian was begun in the colonial era of the princesses applied lulur (Indonesian Traditional Culinary Icons Netherlands’ VOC. It was said that body scrub made of herbs and and during the occupancy, the colonials spices) to nurture the beauty of their In most case, ordering food in a traditional Indonesian restaurant is a problem for took all of the coffee fruit produced in skin. west sumatera, and only allowed the foreigners. The land of spice offers hundreds of choices, each with best kept secret locals to take its leaf. Desperately It was mentioned in Louise Jumarani’s about their degree of spiciness. Dare to explore? Use this official "guideline" to wanted to taste the coffee drink, the (Foto-foto: web/edit) book The Essence of Indonesian Spa: enlight your taste bud adventure. locals brewed the coffee leaf and mix Spa Indonesia Gaya Jawa dan Bali, it with palm sugar and a cinnamon that of the most well known variety of he so-called official guide- Characteristic was not the only reason Meanwhile, menus like Nasi Tumpeng stick. The result is a warm drink with a Nyethe lulur is lulur kopi (coffee body scrub). line was named “30 Indo- behind the selection of the Icons. The and Bir Pletok Jakarta are part of special very light taste of coffee. Coffee seed powder contains anti- T nesian Traditional Culinary selected ones had been assessed occasions and available at mid-range Coffee inspires certain people in East oksidan oils that will brighten and Icons”. It was introduced based on their philosophy and local restaurants. Some of the menus are Although drinking “real” coffee is also Java to practice nyethe, a form of art soften skin. Its fragrance also provides by the Indonesian Ministry of Tourism wisdom. Every delicacy has to be even available in Indonesian restau- a habit for West Sumatrans, kopi that involves the dregs of kopi tubruk. relaxation for the skin. and Creative Economy as a set menu able to deliver messages and stories rants abroad, while the rest are pro- daun still being a favorite drink for After finishing their coffee, nyethe “artist” of Indonesian primary dishes for pro- of their area of origins. They have to jected to be available abroad soon. certain people in the region. They will plung the bottom of a match stick Ready-to-use lulur kopi has recently motional purpose. Cited from Kompas. represent the richness of Indonesian { Arum Primasty } believe that kopi daun is very good in to the dregs, and use it as a brush to been provided by Indonesian major com, Director General of Development culture in international forum. maintaining health, help reducing draw pictures around their cigaret. cosmetics and spa products suppli- of Tourism Destination of the Ministry migrain, and lowering blood pressure. ers. Nevertheless, it is also possible of Tourism and Creative Economy, “In the future, we hope that each The dregs itself will be used as the to mix lulur kopi at home. Firmansyah Rahim, said, “this is part tourism destination has its own tradi- 30 “paint”. Then, they will smoke the of our effort to promote Indonesian tional culinary icon. Culinary is part of Indonesian Nguntut pictured cigaret. It is believed that the Cited from www.kompas.com, home culinary as special interest tourism”. tourism,” said Indonesian Minister of coffee dregs will enrich the taste of made lulur kopi requires ½ kg coffee Tourism and Creative Economy, Mari Culinary Icons the cigaret, in addition to bring a form seed, olive oil, and yam powder. Grind Being planned as the long-term guide- E. Pangestu. Kopi of art around its body. the coffee seed to make coffee seed line for Indonesian culinary promotion powder, and mix it with olive oil and abroad, these icons are the most Some of the dishes, like Nasi Goreng Although being popular in the 60’s yam powder to create the body scrub. distinguished delicacies from all over Kampung, Gado-gado Jakarta, Soto Indonesian loves coffee from the very and 70’s, nyethe tradition is now Apply the scrub to the whole body, the country that possess strong Ayam Lamongan, and Lumpia Sema- early age, on which most of them are gradually vanishing because people and leave it for approximately 1 hour characteristic of Indonesian taste rang, can be easily found as street still not allowed to enjoy coffee in an no longer spending much time in to allow the skin to absorb the scrub’s buds. Most of the Icons bearing the food in every part of Indonesia. Some “adult” way. The prohibition somewhat warung kopi. The skill is now only essential oil. Wash your body with trademarks of Indonesian food: peanut others, like Sate Lilit Bali, Sarikayo ignited the children to innovate a new acquired by several design graphic saltened hot water afterwards. sauce, coconut milk, and tropical Minangkabau, or Asam Padeh Tongkol 1. Nasi Tumpeng way that allow them to enjoy the rich students or very limited person in spices like curcuma, turmeric, and Padang, can be widely found in their Category: main dish taste of coffee : nguntut kopi. rural areas of East Java. { Arum Primasty / BS } tamarind. area of origins. Spice degree: ***

3232 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 33 12. Kue Lumpur Jakarta 26. Kolak Pisang Ubi Bandung 2. Ayam Bumbu Rujak Jogjakarta Category: Snack 21. Rendang Padang Category: desert Spice degree: - Category: main dish 7. Es Dawet Ayu Banjarnegara 17. Sate Maranggi Purwakarta Category: main dish Spice degree: - Spice degree: **** Category: beverage Category: main dish Spice degree: **** Spice degree: - (served with rice cooked in coconut milk/ grilled glutinous rice) Spice degree: **

13. Soto Ayam Lamongan 3. Gado-gado Jakarta Category: main dish (served with rice) Category: appetizer (Indonesian salad) 22. Orak-arik Buncis Solo 8. Urap sayuran Jogjakarta Spice degree: ** 27. Ayam Goreng Lengkuas Spice degree: ** Category: main dish Bandung Category: main dish (vegetarian) Spice degree: * Spice degree: *** Category: main dish 18. Klappertaart Manado Spice degree: * Category: desert Spice degree: -

4. Nasi Goreng Kampung 23. Pindang Patin Palembang 28. Laksa Bogor Category: main dish 9. Sayur Nangka Kapau 14. Rawon Surabaya Category: main dish (vegetarian) Category: main dish (vegetarian) Category: main dish Spice degree: ** Category: main dish (served with rice) Spice degree: **** Spice degree: *** Spice degree: ** Spice degree: ***

19. Tahu Telur Surabaya Category: main dish Spice degree: **

24. Nasi Liwet Solo 29. Kunyit Asam Solo 5. Serabi Bandung Category: main dish Category: beverage Category: side dish 15. Asinan Jakarta Spice degree: * (tamarind turmeric drink) (Indonesian pancake) 10. Lumpia Semarang Category: appetizer Spice degree: - Spice degree: - Category: snack Spice degree: ** Spice degree: * (Foto-foto: web/edit) 25. Bir Pletok Jakarta 6. Sarikayo Minangkabau 16. Sate Ayam Madura 11. Nagasari Jogjakarta Category: main dish 20. Sate Lilit Bali Category: beverage 30. Asam Padeh Tongkol Padang Category: desert Category: snack (vegetarian) (served with rice/rice cake) Category: main dish (alcohol free herbal drink) Category: main dish Spice degree: - Spice degree: - Spice degree: ** Spice degree: *** Spice degree: - Spice degree: ****

34 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 35