Coffee Quotes INDONESIA “ I have measured out my life with coffee spoons. ” (T. S. Eliot) “ If I asked for a cup of coffee, EDITION someone would search for the double meaning. ” (Mae West) “ To me, the smell of fresh-made coffee is one Trade•Tourism•Investment FIRST of the greatest inventions. ” (Hugh Jackman) “ The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun. ” Welcome to The Heaven (John D. Rockefeller) “ Coffee is a language in itself. ” of Specialty Coffee (Jackie Chan) “ I like cappuccino, actually. But even a bad cup of coffee is better than no coffee at all. ” (David Lynch) “ If it wasn't for the coffee, I'd have no identifiable personality whatsover. “ (David Letterman) :” Good communication is as stimulating as black coffee, and just as hard. ” (Anne Spencer) “ I would rather suffer with coffee than be senseless. “ (Napoleon Bonaparte) “ Coffee, the favourite drink of civilize world. ” (Thomas Jefferson) “ What on earth could be more luxurious than a sofa, a book and a cup of coffee? “ (Anthony Troloppe) “Coffee is far more than a beverage. It is an invitation to life, (Foto: web/edit) disguised as a cup of warm liquid. It’s a trumpet wakeup call or a gentle rousing hand on your shoulder… Coffee is an experience, an offer, a rite of passage, a good excuse to get together. ” (Nichole Johnson) “ A guy’s gotta live, you know, gotta make his way and find his Exotic & Unique Indonesian Coffee meaning in life and love, and to do that he needs coffee, he needs coffee and coffee and coffee. ” Profile Leisure 100% Indonesia (Libba Bray) Felix Tansil Take off to Padang Enjoying Coffee: Kopi Luwak entrepreneur Where Natural Beauty Meets Tradition and... Fine Taste! Indonesian Way Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia Jln. Taman Pejambon No. 6, Jakarta 10110 - Indonesia Phone: +6221 3812758, Fax: +6221 3823123 Email: [email protected] Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia Editor’s Note IINDONESIANDONESIA Contents Dear Reader, Winston Churchill has once said, to improve is to change; to be perfect is to change often. We believe that it is very true, Trade•Tourism•Investment that is why we decided to improve our magazine from Patron content to appearance. First, we changed the name and Director General for America and Europe then we decided to be more focused on the topic that will Advisor draw your attention in each edition. Initially known as Secretary of The Directorate of America and Europe Focus “Market Info”, now we happily introduce our brand new, Chief Editor Welcome to The Heaven of Specialty Coffee 5 Anomali Coffee “Indonesia Invites”! Tika Wihanasari Getting the Most of a Premium Coffee 8 The Best Indonesian Specialty Coffees 15 Enchanting Indonesian Specialty Coffees 10 Coffee Export Regulation in Indonesia 19 Editors Malang Coffee at Crossroad 12 List of manufacturers/exporters of Indonesian coffee 20 In this first edition of “Indonesia Invites”, we invite you to find K. Candranegara Arum Primasty out more about Indonesia through its coffee. We want to Ika Alful Laila What’s Up indulge your inquisitiveness with the history of Indonesian Angela Duta Patria Stania Puspawardani Indonesian Invites went to coffee, having téte-’a-téte with a coffee barista, a journey of The 2nd Indonesian Coffee Festival 23 Indonesian coffee drinking tradition, a visit to Indonesian Graphic Designer Calendar of Events 26 Coffee festival and further knowledge about Indonesian Agus Palupi - Temprint Premium Coffee. We also have a list of coffee exporters if Contributor you want to get those wonderful premium coffees. Rio Budi R. Profile K. Candranegara Felix Tansil Aries Asriadi Kopi Luwak (Civet Coffee) Entrepreneur 22 Not only that, we also want to share a glimpse of Indonesia’s Febrizki Bagja Mukti Arum Primasty best keep secret, the land of Minangkabau. It’s hidden Cerya Paramita behind its popular Jam Gadang, authentic spicy Nasi Andri Noviansyah A. Fauzan Dirgantara Padang and famous canyon of Ngarai Sianok. Our team Indah Mekawati has written their first hand experience when they visit Photographer Padang and its surrounding cities. Their potentials are yet to Febrizki Bagja Mukti be discovered. Arum Primasty Leisure Technical Support/Secretariat Take Off To Padang To all foodies out there, in this edition we present 30 Indonesian Muhammad Roi 100% Indonesia Where Natural Beauty Meets signature dishes. It’s specialy hand-picked from more than Suproyo The Diverse Origin Coffee of Indonesia 27 Tradition and... Fine Taste! 24 Erlis Susanti thousands of exceptional delicacies of 200 ethnics in Enjoying Coffee indonesian way 30 Indonesia. We believe this list will guide your culinary Address Secretariat of Directorate General journey of Indonesian dishes, whether it’s in your favourite of America & Europe, Ministry of Foreign restaurant, on your friend’s dinner table or in your own Affairs of the Republic of Indonesia Jln. Taman Pejambon No. 6 kitchen. Main Building 6th Floor Jakarta 10110 - Indonesia Having said that, I now invite you to read through all the Phone: +6221 3812758, Fax: +6221 3823123 pages, and don’t forget it’s best to do it over a cup of coffee! Indonesia Invites is a magazine published by the Ministry of Foreign Affairs of the Republic of Indonesia, any inquiries or request for subscription Quick Bites on 30 Editors of Indonesia Invites (free of charge) could be sent to: [email protected] Indonesian Culinary Icon 33 2 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 3 Reader’s Note Focus “I am so happy with the release of Indonesia Invites’ first edition. I believe that with its new Welcome to The Heaven name, this magazine will help opening the horizon of the international readers about Indonesia’s tourism, culture and economic potentials. Bravo!!! “ of Specialty Coffee – Ni Komang Herawati – Toraja, Gayo, Mandheling, Lampung, Baliem, Bali, Flores & Java Those names are uniquely related to the taste inside a cup of coffee, world’s most famous drink. Toraja coffee, for instance, is well-known for its dense taste of “A long with the name, I hope that Indonesia ‘’fruity aroma, high body, medium acidity, nutty, warm spicy, sweet and long after- Invites could literally invite foreign and local taste’’. While Flores coffee is identical with ‘’sweet chocolate aroma, almost syrup, tourists in visiting and enjoying Indonesia. “ heavy body, low acidity, floral, and woody notes’’. – Alin – or coffee lovers, those names and tastes are well-kept inside F their memories as high quality coffee or usually called as specialty or t would be better if there is more high premium coffee. However, nobody “I knows how those specialty coffees quality photograph in the magazine to attract get their special names. readers.” Those names actually derived from – Sylvi – the name of some of the regions in “Congratulationsli for f the h release l of fh the firstfi Indonesia, where the plant is planted edition of Indonesia Invites magazine. I think and the coffee is produced. Toraja coffee is planted and produced in Toraja, South it is worthy to give applause to the editorial Sulawesi. Gayo coffee is produced in have followed the evolution of Indonesia team. It surely needed a lot of hardworking to “I Gayo, Nanggroe Aceh Darussalam, Invites since it was named Market Info, and I prepare the articles amidst their daily duty as and likewise for the others. All of those have seen a lot of improvements to the content premium coffees come from its produ- the staff of Directorate General of America of this magazine. I wish that this magazine will cing regions in all over Indonesia. and Europe. I hope that this magazine could become an important source of reference for act as a useful tool of economic diplomacy for The blessings of a thousand either local or foreign businessmen. Moreover, islands Indonesian missions abroad, especially in I hope that this magazine could become an All Indonesia specialty coffee is Arabica attracting investment, trade, and tourism from coffee, a species of coffee with low insightful reading for all of its readers.” their regions of accreditation”. caffeine content. Moreover, Arabica tastes less bitter than Robusta. Arabica – I Nyoman Try Sutrisna – – Marissa – also has some acid flavor in its texture. (web/edit) 4 INDONESIA INVITES • I/2013 INDONESIA INVITES • I/2013 5 However, different regions produce The biggest in the world Irfan is also revealed that almost all Just 300 years different unique flavor. It is not much Indonesia today is the third largest widely famous coffee in the world Coffee actually is not a native plant of a surprise actually. Indonesia con- coffee exporters, right after Brazil and can be found in various Indonesia of Indonesia. Historical records show sists of thousands of islands that Vietnam. With 1.3 million hectares of premium coffees. Today, there are at that Arabica coffee was brought by stretch three different time zones planting field, Indonesia produces least 12 best specialty coffee that are the Netherland traders (Indonesia was a colonialist country at the time) across the equator. These islands around 750 thousand tons of coffee produced in Indonesia – the most in have different contour, soil characte- from Malabar, India to be bred in (2012). Based on its type, Indonesia the world. ristics, rainfall rate, climate, weather coffee production is divided with 600 Java, around Batavia (now Jakarta) and shady plants. Therefore, even thousand tons of Robusta and 150 in 1696. Unfortunately, these coffee Furthermore, Indonesia specialty though all of those Arabica coffees thousand tons of Arabica.