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“Blessed with Potential” Ian Hogg on Fremantlemedia’S Business in Asia Pacifi C

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“Blessed with Potential” Ian Hogg on Fremantlemedia’S Business in Asia Pacifi C 29 March 2012 week 13 “Blessed with potential” Ian Hogg on FremantleMedia’s business in Asia Pacifi c Germany United States Anke Schäferkordt American Idol gets in Hall of Fame its own fashion line France Luxembourg M6 and RTL Radio cover Viewing time worldwide French election campaign on the rise week 13 the RTL Group intranet Cover: Collage of Ian Hogg, CEO FremantleMedia Asia Pacifi c, with logos of FremantleMedia’s key formats in Asia Pacifi c 2 week 13 the RTL Group intranet Entertaining two thirds of the world’s population Ian Hogg was appointed CEO of FremantleMedia Asia Pacifi c in July 2011. After eight months, Backstage asked him about his strategy, key formats and cooperations. Asia - 29 March 2012 Ian Hogg with the ‘Neighbours’ cast You have led FremantleMedia Asia Pacifi c for The Philippines and Vietnam are all proving very about eight months now. What is the strategy active for us, with our entertainment and game behind working across both Australia and shows enjoying huge success in those countries. Asia? In fact we work with broadcasters right across Our Australian business has a dominant position the region. in that market place. We produce the best programmes with the best show makers in the In terms of entertainment formats, we have country. Over time, we would like to leverage Idols continuing its spectacular track record in more of this production excellence into our Asia, along with local versions of X Factor and Asian workfl ows, where we already have very Got Talent. Last year, we launched Got Talent talented teams in place and they’re producing in Korea for example, and it performed over 500 an incredible range of shows for audiences per cent higher than the broadcaster TVN’s prime in a dozen countries in the region. There is a time average. Take Me Out is another success wonderful opportunity to move staff between story in countries like Malaysia, Thailand and regions and as such, for their skill set to become Korea, and it will also soon launch in Taiwan. more diverse. Our game shows like Family Feud and The Price Is Right are local favourites everywhere, What are the most important markets and along with programme like Hole In The Wall in formats for FremantleMedia in Asia Pacifi c? Cambodia and Thailand, and Let’s Make A Deal Australia and New Zealand are both important in Indonesia, Vietnam and soon, India. for us, and we’re continuing to lead the market. Three of the top six Australian series of 2011 We’re also very excited about our drama were FremantleMedia Australia productions, productions in Asia Pacifi c. We have Neighbours with shows like Australia’s Got Talent which was on air in Australia and that is still a top audience the highest rated show of the year on Network favourite, and we also have two exciting new Seven. In Asia, countries like India, Indonesia, drama commissions – Devil’s Dust for the ABC 3 week 13 the RTL Group intranet and Wentworth, a re-imagining of the iconic Prisoner, for Foxtel. Both projects are the product of FremantleMedia Australia’s Development team and we’re very much looking forward to the launches. We’ve also recently seen the debut of our new scripted reality Confrontation in India. Home-grown by our team in Indonesia, the series had a very successful launch on 25 February this year on India’s Colors. What chances do you see to expand your operations in Asia Pacifi c? We are always looking to grow our Asian operations. The region as a whole is blessed with such wonderful, scalable potential, and we’re already in a good position to build and develop our business further. But we will do this in a measured, structured way. India is very well known for its movie and TV productions – aka Bollywood. Is investing in this area of any interest for FremantleMedia? India is a key component of our Asian growth strategy. We’re already active in India with great entertainment shows like Idols which has been recommissioned for a sixth season on Sony TV, and Got Talent which will also return to Indian TV Peter Maddison, Host of Grand Designs Australia screens later in the year for a fourth season, along nuances and unique preferences of each with other shows like the new Confrontation. We particular territory. In this way we can be sure will be making announcements in the coming that our shows really resonate with the local months that will transform what we do and how audiences in that country. we do it. FremantleMedia has a partnership with the How do programme preferences in Asia differ Japanese broadcaster Fuji TV. Can you tell from each other or from those in Australia? us something more about what viewers can Asia is no more a “region” than Europe. The expect next from this partnership? landscape is vast with over two thirds of the We enjoy a strong and fruitful relationship world’s population residing there. That said, like with Fuji. We have successfully developed Europe, each country has its own culture, its programmes from Japan with them and taken own religion, its own politics and its own unique them to the world; Total BlackOut and Hole In considerations that drive content and audiences. The Wall being just two examples. We will be When we roll out formats to countries in Asia, working harder and at a deeper level with Fuji in and in fact when we’re producing local versions the coming year to grow on what is a marvellous of our formats anywhere in the world, we take professional venture. great care to take into account the diversities, The jury of Australia’s Got Talent: Kyle Sandilands, Danii Minogue and Brian McFadden 4 week 13 the RTL Group intranet The entire world loves TV Médiamétrie and Eurodata TV Worldwide unveiled the study ‘One Television Year in the World’ for 2011. The global average television-viewing time per individual increased by six minutes year-on-year to 196 minutes. Luxembourg - 26 March 2012 2010 2011 295 287 287 287 225 227 227 228 210 210 196 190 165 154 Africa Asia Europe Latin Middle North World Pacific America East America TV viewing time in minutes around the world This increase in 2011 was particularly driven In addition to the annual overview of television by Asia, especially China, which recorded a consumption in over 80 countries / territories year-on-year increase of 12 minutes. In Europe, worldwide, the study takes stock of audiovisual viewing time increased by one minute to 228 – markets. In addressing the types of programmes nearly an hour less than in North America, which viewed in the world in 2011, the study found remained stable at 287 minutes. The lead region that fi ction / drama makes up 41 per cent of the in terms of viewing time is the Middle East with most successful programmes last year, ahead of 295 minutes (287 minutes in 2010). Only the entertainment at 38 per cent and factual at Asia Pacifi c region remained below the world 21 per cent. The increase in fi ction / drama was average of 165 minutes despite a year-on-year driven by series which represent 69 per cent of increase of 11 minutes. Africa increased to the genre, against movies (11 per cent) and soap 227 minutes (225 minutes in 2010), and Latin operas and telenovelas (7 per cent). America remained stable at 210 minutes. In general, the global average television viewing In entertainment, musical talent search time per individual has increased by an average programmes are the most successful exports of 20 minutes in a decade. and get the best audiences. Got Talent is a Top Ten format in 11 countries, Idol in eight countries and The X Factor in fi ve countries. 5 week 13 the RTL Group intranet Kudos for Anke Schäferkordt Anke Schäferkordt was inducted into the Wirtschaftswoche ‘Hall of Fame’ in Berlin. Anke Schäferkordt Germany - 28 March 2012 The CEO of Mediengruppe RTL Deutschland and designated Co-CEO of RTL Group personally accepted the award from Wirtschafts- woche Editor-in-Chief and Head Judge Roland Tichy before some 200 guests from advertising, industry, politics and society at the Museum for Communications. Schäferkordt’s fi rst and explicit word of thanks went to her own team. After all “making TV is a team effort,” as she noted in her acceptance speech. Schäferkordt is the fi rst high-ranking female executive to be inducted into the ‘Hall of Fame’. As Tichy said, she has successfully proven that she knows her craft – both as a business woman and as a programme maker: “For years, Anke Schäferkordt has ensured a programming environment that is attractive for viewers and advertisers alike. By doing so, she managed to guide the business through the crisis unharmed.” The agency executive and former Young and Rubicam boss Ingo Krauss was honoured alongside Schäferkordt. Other personages inducted into the Wirtschaftswoche ‘Hall of Fame’ to date include famous names in German advertising such as Holger Jung and Jean Remy von Matt (Agentur Jung von Matt), Andre Kemper (Kemper Trautmann) and entrepreneurs like Erich Sixt. The business magazine has presented the award annually since 2001 to honour extraordinary personalities in Germany’s advertising industry. Each year, a top-notch jury of experts chaired by Wirtschaftswoche Editor-in-Chief Roland Tichy selects one or two new Hall-of-Famers. Krauss and Schäferkordt are numbers 26 and 27. “All of them have left a lasting impression on German advertising with their professional and lifetime achievement,” concluded Tichy.
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