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Does the Planned Obsolescence Influence Consumer Purchase Decison? the Effects of Cognitive Biases: Bandwagon
FUNDAÇÃO GETULIO VARGAS ESCOLA DE ADMINISTRAÇÃO DO ESTADO DE SÃO PAULO VIVIANE MONTEIRO DOES THE PLANNED OBSOLESCENCE INFLUENCE CONSUMER PURCHASE DECISON? THE EFFECTS OF COGNITIVE BIASES: BANDWAGON EFFECT, OPTIMISM BIAS AND PRESENT BIAS ON CONSUMER BEHAVIOR. SÃO PAULO 2018 VIVIANE MONTEIRO DOES THE PLANNED OBSOLESCENCE INFLUENCE CONSUMER PURCHASE DECISIONS? THE EFFECTS OF COGNITIVE BIASES: BANDWAGON EFFECT, OPTIMISM BIAS AND PRESENT BIAS ON CONSUMER BEHAVIOR Applied Work presented to Escola de Administraçaõ do Estado de São Paulo, Fundação Getúlio Vargas as a requirement to obtaining the Master Degree in Management. Research Field: Finance and Controlling Advisor: Samy Dana SÃO PAULO 2018 Monteiro, Viviane. Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior / Viviane Monteiro. - 2018. 94 f. Orientador: Samy Dana Dissertação (MPGC) - Escola de Administração de Empresas de São Paulo. 1. Bens de consumo duráveis. 2. Ciclo de vida do produto. 3. Comportamento do consumidor. 4. Consumidores – Atitudes. 5. Processo decisório – Aspectos psicológicos. I. Dana, Samy. II. Dissertação (MPGC) - Escola de Administração de Empresas de São Paulo. III. Título. CDU 658.89 Ficha catalográfica elaborada por: Isabele Oliveira dos Santos Garcia CRB SP-010191/O Biblioteca Karl A. Boedecker da Fundação Getulio Vargas - SP VIVIANE MONTEIRO DOES THE PLANNED OBSOLESCENCE INFLUENCE CONSUMERS PURCHASE DECISIONS? THE EFFECTS OF COGNITIVE BIASES: BANDWAGON EFFECT, OPTIMISM BIAS AND PRESENT BIAS ON CONSUMER BEHAVIOR. Applied Work presented to Escola de Administração do Estado de São Paulo, of the Getulio Vargas Foundation, as a requirement for obtaining a Master's Degree in Management. Research Field: Finance and Controlling Date of evaluation: 08/06/2018 Examination board: Prof. -
Technical Details of the Elliott 152 and 153
Appendix 1 Technical Details of the Elliott 152 and 153 Introduction The Elliott 152 computer was part of the Admiralty’s MRS5 (medium range system 5) naval gunnery project, described in Chap. 2. The Elliott 153 computer, also known as the D/F (direction-finding) computer, was built for GCHQ and the Admiralty as described in Chap. 3. The information in this appendix is intended to supplement the overall descriptions of the machines as given in Chaps. 2 and 3. A1.1 The Elliott 152 Work on the MRS5 contract at Borehamwood began in October 1946 and was essen- tially finished in 1950. Novel target-tracking radar was at the heart of the project, the radar being synchronized to the computer’s clock. In his enthusiasm for perfecting the radar technology, John Coales seems to have spent little time on what we would now call an overall systems design. When Harry Carpenter joined the staff of the Computing Division at Borehamwood on 1 January 1949, he recalls that nobody had yet defined the way in which the control program, running on the 152 computer, would interface with guns and radar. Furthermore, nobody yet appeared to be working on the computational algorithms necessary for three-dimensional trajectory predic- tion. As for the guns that the MRS5 system was intended to control, not even the basic ballistics parameters seemed to be known with any accuracy at Borehamwood [1, 2]. A1.1.1 Communication and Data-Rate The physical separation, between radar in the Borehamwood car park and digital computer in the laboratory, necessitated an interconnecting cable of about 150 m in length. -
Extended Producer Responsibility for Closing Material Loops
JESSIKA LUTH RICHTER LUTH JESSIKA Extended Producer Responsibility Closing for Material Loops Extended Producer Responsibility for Closing Material Loops Lessons from energy-efficient lighting products JESSIKA LUTH RICHTER LICENTIATE DISSERTATION |IIIEE | LUND UNIVERSITY The transition to a low-carbon economy requires enabling technologies in- cluding energy-efficient lighting products. Previous research has highlighted the need for increased collection and recycling of lamps to reduce mercury emissions, to avoid unnecessary negative environmental impacts, and to reco- ver the critical materials they contain. Extended Producer Responsibility (EPR) policies aim to address these issues by promoting collection and recycling of waste products, closing material loops, and providing ecodesign incentives. This licentiate thesis contributed to EPR research with detailed knowledge about the performance of EPR policies for energy-efficient lamps in Europe. Using a theory-based evaluation approach, both the performance in relation to EPR goals as well as challenges perceived by key stakeholders were analyzed. Factors contributing to high operational performance and best practices in the Nordic countries were identified, as well as areas for further improvement. The research also examined opportunities and barriers for closing critical material loops from waste lamps, with considerations of value discussed in the context of prior and future EPR research. Lund University International Institute for 357268 Industrial Environmental Economics ISBN 978-91-87357-26-8 ISSN 1402-3016 789187 9 Extended Producer Responsibility for Closing Material Loops Lessons from energy-efficient lighting products Jessika Luth Richter LICENTIATE DISSERTATION by due permission of the Faculty of Engineering, Lund University, Sweden. To be defended at IIIEE, Lund University. December 21, 2016, 1 pm. -
2014 10 Spectrum
Contents | Zoom in | Zoom outFor navigation instructions please click here Search Issue | Next Page IBM’S “BRAIN CHIP” NEARLY PERFECT A SHADOWY CARTEL GOOGLECAR'S BLINKS INTO BEING ATOMIC CLOCKS RULED THE LIGHT DRIVING TEST It’s a stamp-size One second off The long legacy of We've got the supercomputer in 14 billion years the Phoebus cartel details online at P. 13 P. 36 P. 50 SPECTRUM.IEEE.ORG____________ FOR THE TECHNOLOGY INSIDER | 10.14 Why Voice Quality Stinks… And Why It Doesn’t Have To P. 30 Contents | Zoom in | Zoom outFor navigation instructions please click here Search Issue | Next Page qM qMqM Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Next Page qMqM Qmags THE WORLD’S NEWSSTAND® NOW AVAILABLE comsol.com/release/5.0 FROM MODEL TO APP The Application Builder provides you with Verify and Optimize your Designs with tools to easily design a custom interface for your multiphysics models. Use ® COMSOL Server to distribute your apps to COMSOL Multiphysics colleagues and customers worldwide. Visit comsol.com/release/5.0 NOW FEATURING THE APPLICATION BUILDER PRODUCT SUITE COMSOL Multiphysics COMSOL Server ELECTRICAL FLUID MULTIPURPOSE INTERFACING AC/DC Module CFD Module Optimization Module LiveLink™ for MATLAB® RF Module Mixer Module Material Library LiveLink™ for Excel® Wave Optics Module Microfl uidics Module Particle Tracing Module CAD Import Module Ray Optics Module Subsurface Flow Module Design Module MEMS Module Pipe Flow Module ECAD Import Module Plasma Module Molecular Flow Module LiveLink™ for -
Sir William Siemens (1823–1883)
Sir William Siemens (1823–1883) Wilhelm Siemens (1823–1883), who changed his first name to William after moving to England, was born on April 4, 1823, in Lenthe near Hanover, Germany. He accompanied his older brother Werner von Siemens, who was then serving in the Prussian army, to Magdeburg, where he attended trade school. After dropping out of a practical engineering program in Magdeburg and abandoning the study of natural sciences at the University of Göttingen, William spent the spring and summer of 1843 in England. Here he succeeded in patenting the silver and gold-plating technique developed by Werner and selling the rights to the English company of Elkington for £1,600 or roughly 30,000 marks. This success not only helped the brothers out of major financial difficulties; it also encouraged William to consider moving to England. Werner supported the idea, and William traveled to England again in January 1844. However, the quick success of the previous year could not be immediately repeated. Only gradually did the situation improve. From 1849, William held a permanent position as an engineer in Birmingham. At the same time, he also worked on his own inventions, among them a water meter that later proved very successful. In 1850, William took over the management of the newly established agency of Siemens & Halske in London, although its beginnings were somewhat inauspicious. The manufacture and laying of submarine telegraph cables opened up new business opportunities. William’s good contacts with engineering circles and government authorities facilitated the otherwise difficult entry into the highly developed English telegraph market, where private operating companies were in competition with one another. -
British Engineering in the Twentieth Century.Doc Page 1 of 2 the British
British Engineering in the Twentieth Century.doc Page 1 of 2 The British Thomson Houston company was formed in 1896, though its roots date back some ten years earlier. Manufacturing in the UK started in Rugby in March 1902 with a factory of 206,000 sq. ft. The plant produced its first turbo-alternator in 1905 and in 1907 BTH engaged in a joint venture with Wolseley Motors to construct petrol-electric buses. 1909 saw the Company involved in providing electrical equipment for the first trolley buses in London. From day one, the company was connected with the manufacture of incandescent lamps. In 1911 they obtained all the GE patents for drawn-wire tungsten filaments and the Mazda trade mark. Leading up to the Second World War, BTH was heavily involved in jet engine design and when the war began it manufactured magnetos, compressors, switchgear and was involved in the development of radar. On the 1st January 1960 BTH and Metropolitan Vickers were merged into AEI (Associated Electrical Industries Limited) and the BTH and MV names were lost forever in the world of electrical engineering. The American-owned firm British Westinghouse was responsible for the formation of Metropolitan-Vickers. MV was established in 1899 and located in Trafford Park, Manchester. This was an industrial area that became the focal point of many of MV’s activities. Metrovick was particularly successful in South Africa, Australia and New Zealand and, in 1922 alone, provided £1 million worth of railway traction equipment to South Africa. The 1920s was a period of considerable development for Metrovick with technical advances in the manufacture of turbines, generators, switchgear and industrial motors. -
Editorial: out of Phase by Fernando Iazzetta, Lílian Campesato and Rui Chaves
Issue 6 Out of Phase Editorial: Out of Phase By Fernando Iazzetta, Lílian Campesato and Rui Chaves Figure 1 Contra Quem? / Against Whom? by André Damião (2017) (GiF) This special edition (6th issue) of Interference: A Journal of Audio Cultures, edited by Fernando Iazzetta, Lílian Campesato and Rui Chaves, comprises of a peer-reviewed1 selection of papers that were previously presented at the Sonologia 2016: Out of Phase conference2. This sound studies focused event took place in São Paulo, between the 22nd to the 25th of November (2016). The conference garnered a positive interest from a diverse set of researchers. In total, we had over 160 submissions in which we ended up selecting 40 presentations from 14 different countries that covered a wide array of areas and disciplines. The ‘Out of Phase’ theme was extended as the title for this issue. This cheeky metaphor was a humble attempt at promoting the emergence of other points of view that focused on particular, localised forms of knowledge that entailed material, political and cultural specificities. ‘Out of Phase’ was also an attempt to deal with the issues of authority and representation in regards to the ‘sonic’. Who says what? Whom are you speaking to? And why? Have you decided to speak in the name of? Have you left someone or somewhat behind? What has been left unspoken? These questions are targeted at us, both readers and tentative producers of knowledge in an academic setting (although these issues certainly extend to other remits). To be more precise, the above inquiry is focused, or if you prefer 'close miked', at the body of work that has emerged in the past few years under the name of sound studies. -
The Electric-Lamp Industry
Massachusetts Institute of Technology Studies of Innovation • GiSma,..=("EaEssormat THE MACMILLAN COMPANY THE ELECTRIC-LAMP INDUSTRY: NEW YORK a BOSTON a CHICAGO DALLAS • ATLANTA • SAN FRANCISCO MACMILLAN AND CO., LIMITED Technological Change and Economic LONDON a BOMBAY a CALCUTTA MADRAS a MELBOURNE Development from 1800 to 1947 THE MACMILLAN COMPANY OF CANADA, LIMITED TORONTO By ARTHUR A. BRIGHT, Jr. THE MACMILLAN COMPANY • NEW YORK 1949 FOREWORD THIS study of the economic development of the electric- lamp industry is the second volume in a series of studies on the economics of innovation, undertaken at the Massachusetts Insti- tute of Technology. The creative role played by science and technology in modern economic life is apparent to everyone. But we know relatively little about the human factors which condition the introduction of technological change into our environment. Are there barriers to innovation inherent in the increasing concentration of power in a few large concerns? Does the patent system, designed as an incentive to invention, act more often as a brake on new develop- ments? What has been the role of key personalities in creating change? Are there lessons to be drawn from the past on how the innovating process can be more effective, not only from the standpoint of achieving a higher standard of material being but from the point of view of smoother human relations? Certainly, material progress at any price is not a satisfactory goal. On the other hand, freedom for creative action in initiating and carrying out new developments is a basic human drive for many individu- als. I believe, personally, that a great society should strive toward a goal which will give to individuals and groups the maximum opportunities for creative expression; yet this means to me that the State must act to prevent the compulsive pressure of some particular group from overriding others to the destruction of human values. -
A Ditadura Dos Cartéis Anatomia De Um Subdesenvolvimento Biblioteca De Santo André
Kurt Rudolf Mirow A Ditadura dos Cartéis Anatomia de um Subdesenvolvimento Biblioteca de Santo André Direitos desta edição reservados à EDITORA CIVILIZAÇÃO BRASILEIRA S.A. 1977 Impresso no Brasil Sumário I — O JOGO DO PODER ECONÔMICO 1. A Divisão do Mundo 2. Economia em Escala e Curvas de Experiências 3. Domínio de Mercado 4. "Patent-Pool" e "Cross Licensing 5. Proteção de Mercado Cativo (Hunting ground agreements) 6. O Possível Concorrente 7. Inflação 8. "Pool" de Lucros II — A INDÚSTRIA ELÉTRICA É EXEMPLAR 1. O Cartel nos Estados Unidos 2. A Guerra Comercial 3. A Divisão do Mercado 4. Os Subornos 5. O Primeiro Cartel 6. A Eliminação dos Independentes e a GE concorrendo consigo própria 7. A Grande Conspiração 8. O Cartel na Alemanha 9. O Cartel de Lâmpadas e a OSRAM 10. O Cartel no Terceiro Reich e no após-guerra 11. O Cartel na Inglaterra e na França 12. Os Acordos Internacionais 13. O Cartel Internacional de Lâmpadas 14. A IEA (Internacional Electrical Association) 15. A IEA e o MCE (Mercado Comum Europeu) 16. As Corporações Japonesas e o Cartel de IEA 17. Os Acordos Especiais e o Brasil 18. O Cartel Internacional de Cabos Elétricos 19. O Caso Cônsul 20. O Cartel da Indústria Eletrônica 21. Cooperação entre Cartéis — a ACESITA e as chapas silicosas 22. A Indústria Nuclear e o Cartel de Urânio III — Os CARTÉIS DE AÇO E A INDUSTRIA DE BENS DE CAPITAL 1.O Cartel dos Trilhos 2. O Cartel dos Tubos de Aço 3. Os Cartéis de Aço e o Brasil 4. -
PREFACE to 1895 EDITION, OUTLINE of CONTENTS and INDEX to COMPANIES LISTED in 1895 (PDF File
PREFACE TO 1895 EDITION, OUTLINE OF CONTENTS & INDEX TO COMPANIES LISTED IN 1895 By 1895 the Stock Exchange Official Yearbook had settled into a format that it was to stay with for the duration. We reproduce the Preface, Outline of Contents and the Index to companies listed in 1895 to give readers an idea of the typical organisation of a yearbook, and of the great variety of companies covered in this and in future volumes. PREFACE. The year 1894 has not proved so favourable to business as was expected. This is chiefly due to the further considerable decline in the prices of natural products, and to some extent to the difficulty in bringing to a conclusion the tariff and other reforms in the United States to which President Cleveland had put his hand. But the year closes with a nearly complete absence of disturbing causes, though the prices of produce are still at their lowest, and the return to commercial and agricultural prosperity is in all parts of the world proceeding at an abnormally slow rate. But it is generally admitted that the worst is now more than over. This is an immense gain in itself, especially as regards Stock Exchange securities, amongst which selling from fear or necessity no sooner ceases than an upward movement on some scale sets in. A year ago we had to report a further considerable fall in the aggregate of Stock Exchange values; but for 1894 there has been a rise in prices which more than outsets the decline then reported, and to all appearance the upward movement is still in progress. -
BROOK MOTORS LTD » EMPRESS WORKS » HUDDERSFIELD 11 E L E C T R I C a L R E V I E W December 2 1 , 1 9 4 5 CASES" of PROTECTION
E l e c t r ic a l R e v ie w , D e c e m b e r 21 s t , 1945 TEMPERATURE TREATMENT APPLICATION An alternative to the Cage type for use where high starting torque is necessary to start against severe load or where current restrictions are in force. ADVANTAGES This type of motor has the advantage that it gives a smooth accelerating torque when taking more than full load current from the supply, and will allow for a smooth rapid acceleration of any load within its capacity. It is chiefly used in sizes of 10 h.p. and above. RANGE These motors are made in a range from I to 250 h.p. at speeds of between 3000 and 375 r.p.m. BROOK MOTORS LTD » EMPRESS WORKS » HUDDERSFIELD 11 E l e c t r i c a l R e v i e w December 2 1 , 1 9 4 5 CASES" OF PROTECTION A.S.C.M. Steel Conduit is manu factured only by ALMA & CRANMORE TUBE CO. LTD. BARLOW. H. J & CO. LTD. ELECTRICAL W here would you find anything so symbolical of the best CONDUITS LTD. ideas of an Electrical Installation as the British Oak ? GENERAL ELECTRIC CO. LTD. Its robust outer covering provides complete protection GRIFFITHS. ISAAC & SONS and insulation of its inner ‘‘cables” of energy, and HILDICK & HILDICK the same principle continues in added “ branches.” McDOUGALL. JAMES LTD. It is time-defiant— a virtue also of A.S.C.M. Steel SIMPLEX ELECTRIC CO. LTD. Conduit. -
William Siemens Was a Member of the Founding Generation of the Siemens Company
Sir William Siemens LIFELINES William Siemens was a member of the founding generation of the Siemens company. Born in Germany in , he emigrated to England, where he headed the Siemens offi ce in London, and also worked as an independent engineer and entrepreneur. His work embraced fi elds as diverse as the global telegraph system and innovations in metallurgy; his name is associated with the Siemens-Martin process, which remained the world’s most important steel production process for a century. William Siemens’ achievements earned him esteem as a member of the British scientifi c community, and a great many honors and accolades. The brochure is the eighth volume in the LIFELINES series, which presents portraits of individuals who have shaped the history and development of Siemens in a wide variety of ways. This includes entrepreneurs who have led the company and members of the Managing Board as well as engineers, inventors, and creative thinkers. Sir William Siemens 2 Sir William Siemens April , – November , LIFELINES Gibt es das Bild als Scan? Ist aus Buch fotografiert, dabei verzerrt und unscharf! Sir William Siemens, ca. 1860 Introduction – An engineer with plans of his own Siemens & Halske was founded in the mid-19th century, the era of Germany’s early industrialization. This was a time when German industry endeavored to get industrialization underway at home and catch up to the British model. This was most successful in technologies that were new at the time, like electrical telegraphy. In any event, the innovations in telegraphy produced by the com- pany that Werner von Siemens founded in 1847 were without doubt on the same level as those of the British.