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Unaided Awareness of Language & Cultural Centers
Awareness, Attitudes & Usage Study 2018 Baseline Wave Étude sur la Notoriété de la Marque: L’Alliance Française de Chicago. - 1 Background information Last year’s presentation: ❑ Summarized about 4 years of research: ◆ Student satisfaction surveys. ◆ Focus groups: web site & brochure. ◆ Simmons data: activity profiles for target consumers. ◆ Student engagement survey. ❑ Results: ◆ New, smaller brochure ◆ New, responsive website ◆ Advertising on public transportation (CTA Red Line) ◆ Advertising on the building ◆ Importance of cell phones! - 2 Where we are today: The new responsive AF-Chicago website AF-Chicago 2018 Marketing Program 22-Jan-18 - 3 This year… AA&U Study - measures: ❑ Brand awareness. ❑ Attitudes about the brand. ❑ Usage (patronage). Purpose: ❑ Assess effectiveness of marketing campaign (over time)… ❑ Increase brand awareness? ❑ Improve attitudes & usage? Frequency: ❑ Usually once a year; ❑ More often if there is a major expenditure in marketing. - 4 Survey sample characteristics Our sample composition: ❑ 999 respondents ❑ Residents of “Greater Chicago Metro Area” ◆ Counties immediately surrounding Chicago & Cook County. ◆ Including Lake & Porter in NW Indiana. ◆ Excluding Lake and Gundy in IL. ❑ Roughly even balance of men and women. ❑ Age range: 25-75. ❑ Education: HS Diploma + ❑ Income: $50k+ annual HHI. - 5 Why the large sample? 999 Respondents… ❑ We anticipated that our target group would be small. ❑ Need a large sample to find them in sufficient numbers to obtain reliable descriptive statistics. - 6 Brand Awareness – Notoriété de la Marque • Unaided Brand Awareness • Aided Brand Awareness - 7 Why is “unaided brand awareness” important? Direct correlation with market dominance ❑ “Unaided brand awareness” is the key predictor of market dominance. ❑ The top three brands in almost any category are those that are recalled immediately and spontaneously by the members of the target audience. -
“Proyecto Conectados Y Seguros”: Una Nueva Línea De Trabajo En La RBIC
IX JORNADA PROFESIONAL DE LA RED DE BIBLIOTECAS DEL INSTITUTO CERVANTES: Bibliotecas y empoderamiento digital. MADRID, 14 de diciembre 2016 “Proyecto Conectados y seguros”: una nueva línea de trabajo en la RBIC. Ana Roca Gadea1 (Instituto Cervantes) Spanish abstract Consideradas por los ciudadanos como lugares seguros y confiables, las bibliotecas no cesan de ampliar el rol que desempeñan en el seno de sus comunidades. Fomentar el empoderamiento digital (la capacidad de utilizar la tecnología para introducir cambios positivos en las vidas de personas y colectivos) se ha convertido en un aspecto central dentro de la labor de las bibliotecas de apoyar la educación a lo largo de la vida. La biblioteca del Instituto Cervantes de Atenas organizó entre 2013 y 2016 algunas iniciativas de capacitación digital, entre ellas, el Proyecto Conectados y Seguros, en colaboración con la Fundación Cibervoluntarios. La Red de Bibliotecas Cervantes se enfrenta actualmente al reto de integrar esta línea de trabajo en el seno de su principal ámbito de actuación, esto es, con la difusión de la lengua y la cultura de los países de habla española. English abstratc Considered by citizens as trusted and safe places, libraries are continuously widening their role within their communities. Promoting digital empowerment (the capacity of using technology to introduce positive changes in the lives of individuals and groups) has become a key aspect in libraries’ role in supporting life-long learning. Between 2013 and 2016, the Instituto Cervantes Library in Athens organized several digital training iniciatives, such as “Safe and Connected Project”, in collaboration with Cibervoluntarios Foundation. Nowadays the Network of Instituto Cervantes Libraries faces the challenge of integrating this line of work within its main course of action, that is the promotion of the language and culture of Spanish speaking countries. -
External Projection of a “Minority Language”: Comparing Basque and Catalan with Spanish
東京外国語大学論集 第 100 号(2020) TOKYO UNIVERSITY OF FOREIGN STUDIES, AREA AND CULTURE STUDIES 100 (2020) 43 External Projection of a “Minority Language”: Comparing Basque and Catalan with Spanish 「少数言語」の対外普及 ̶̶ バスク語とカタルーニャ語 の事例をスペイン語の事例と比較しつつ HAGIO Sho W o r l d L a n g u a g e a n d S o c i e t y E d u c a t i o n C e n t r e , T o k y o U n i v e r s i t y o f F o r e i g n S t u d i e s 萩尾 生 東京外国語大学 世界言語社会教育センター 1. The Historical Background of Language Dissemina on Overseas 2. Theore cal Frameworks 2.1. Implemen ng the Basis of External Diff usion 2.2. Demarca on of “Internal” and “External” 2.3. The Mo ves and Aims of External Projec on of a Language 3. The Case of Spain 3.1. The Overall View of Language Policy in Spain 3.2. The Cervantes Ins tute 3.3. The Ramon Llull Ins tute 3.4. The Etxepare Basque Ins tute 4. Transforma on of Discourse 4.1. The Ra onale for External Projec on and Added Value 4.2. Toward Deterritorializa on and Individualiza on? 5. Hypothe cal Conclusion Keywords: Language spread, language dissemination abroad, minority language, Basque, Catalan, Spanish, linguistic value, linguistic market キーワード:言語普及、言語の対外普及、少数言語、バスク語、カタルーニャ語、スペイン語、言語価値、 言語市場 ᮏ✏䛾ⴭసᶒ䛿ⴭ⪅䛜ᡤᣢ䛧䚸 䜽䝸䜶䜲䝔䜱䝤䞉 䝁䝰䞁䝈⾲♧㻠㻚㻜ᅜ㝿䝷䜲䝉䞁䝇䠄㻯㻯㻙㻮㼅㻕ୗ䛻ᥦ౪䛧䜎䛩䚹 https://creativecommons.org/licenses/by/4.0/deed.ja 萩尾 生 Hagio Sho External Projection of a “Minority Language”: Comparing Basque and Catalan with Spanish 「少数言語」 の対外普及 —— バスク語とカタルーニャ語 の 事 例をスペイン語の事例と比較しつつ 44 Abstract This paper explores the value of the external projection of a minority language overseas, taking into account the cases of Basque and Catalan in comparison with Spanish. -
Guide Accueil Philippines
Toutes les infos pour bien vivre votre mission 2 Guide d’accueil des volontaires Philippines—Juin 2013 Edito Mabuhay ! Vous avez fait le choix d’une expérience de volontariat aux Philippines. Nous avons conçu ce guide pour vour permettre de vivre au mieux votre mission. Il a pour vocation de vous préparer à la rencontre interculturelle, de vous accompagner tout au long de votre séjour dans une démarche d’intégration et de vous apporter des éléments clés de la vie aux Philippines : bons plans, sécurité, nourriture... France Volontaires vous accompagne dans votre mission... N’hésitez pas à contacter votre Espace Volontariats pour toute question. Nous vous souhaitons une excellente expérience de volontariat ! L’équipe de France Volontaires aux Philippines ESPACE VOLONTARIATS PHILIPPINES ADRESSE NLIC Building Room 312 6762 Ayala Avenue Makati City PHILIPPINES TELEPHONE (0063) (0)2 551 6544 MAIL ev.philippines@france‐volontaires.org www.reseau‐espaces‐volontariats.org/Philippines www.france‐volontaires.org 3 Guide d’accueil des volontaires Philippines—Juin 2013 4 Guide d’accueil des volontaires Philippines—Juin 2013 Sommaire France Volontaires, c’est quoi ? ............................................... 6 L’Espace Volontariats Philippines ............................................. 6 Quelques mots sur le volontariat ............................................. 8 Dans ma valise il y a ............................................................... 10 Trousse à pharmacie .............................................. 10 Vêtements ............................................................ -
11, Avenue Marceau 75116 Paris Tél. 01 47 20 70 79
LIENS INTERNET Visite nuestra página en Internet / Visitez notre site web : www.paris.cervantes.es Acceda al catálogo en línea y a Mi biblioteca / Accédez à notre catalogue en ligne et à la rubrique Mi biblioteca : http://absysnet.cervantes.es/abnetopac02/abnetcl. exe?SUBC=PARI Participe en nuestro blog / Participez à notre blog : http://biblioteca-paris.blogs.cervantes.es/ HORAIRES Lundi et jeudi de 14h00 à 19h00 Mardi, mercredi et vendredi de 11h00 à 17h00 11, Avenue Marceau [email protected] 75116 Paris http://biblioteca-paris.blogs.cervantes.es/ Tél. 01 47 20 70 79 Fax 01 47 20 27 49 www.paris.cervantes.es Biblioteca Octavio Paz Bibliothèque Octavio Paz La Biblioteca Octavio Paz, situada en el centro de París, alberga una La Bibliothèque Octavio Paz, située en centre-ville, propose une collection colección especializada en España e Hispanoamérica de más de 60.000 spécialisée d’environ 60.000 volumes (livres, périodiques, films et documentos (libros, publicaciones periódicas, películas y documentales documentaires en DVD, audiolivres et livres électroniques, musique sur en DVD, audiolibros, libros electrónicos, música en CD, etc.). Desde el CD, etc.). Le catalogue disponible sur Internet permet la consultation des catálogo en Internet se pueden consultar los fondos, renovar préstamos, fonds ainsi que le renouvellement des prêts, la réservation des articles et hacer reservas y descargar audiolibros y libros electrónicos. le téléchargement de livres audio et électroniques. SERVICIOS SERVICES . Consulta y préstamo (presencial y en línea) . Consultation et prêt (présentiel et en ligne) . Información bibliográfica . Informations bibliographiques . Servicio de documentación . Service de documentation . Préstamo interbibliotecario y obtención de documentos . -
Academic Programme 2014 20
Mario Vargas Llosa with Seamus Heaney at Instituto Cervantes in Dublin TABLE OF CONTENTS Instituto Cervantes 3-4 10 reasons to study at Instituto Cervantes 3 Frequently Asked Questions 4 Why study now? 4 Spanish language courses 5 General language courses 6 Special and online courses 7 Galician, Basque and Catalan 7 Special courses 7 Teacher training programme - formación de profesores de ELE 7 Online Spanish Course (AVE) 7 Registration and fees 8-9 Assessment tests 8 Enrolment 8 Registration office hours 8 Course materials 8 Class size and course cancellations 9 Refunds 9 Attendace 9 DELE Official Certification of Spanish Language Proficiency 10 Autumn examination 10 Spring examination 10 Examination centres in Ireland 10 Dámaso Alonso Library 11 Collections 11 Services 11 Cultural events 12 Academic calendar 2014-2015 13-15 2 Table© Cover of design contents supplied by María Alejandra Gonaldi. Instituto Cervantes Instituto Cervantes, the only official Spanish Government Language Centre, is a public body founded in 1991 to promote Spanish language teaching and knowledge of the cultures of Spanish-speaking countries throughout the world. It is the largest worldwide Spanish teaching organisation, with over 86 branches in five continents. Instituto Cervantes is a non-profit organisation. 10 REASONS TO STUDY AT INSTITUTO CERVANTES 1. Teachers are qualified at University 8. Free assessment tests to ensure that level. They are native Spanish students are in the class that suits speakers and have considerable their needs. experience teaching Spanish as a foreign language. They are periodically 9. Convenient location in the city centre: retrained in the most up-to-date between Trinity College and The teaching methods. -
The Politics of Spanish in the World
City University of New York (CUNY) CUNY Academic Works Publications and Research CUNY Graduate Center 2014 The Politics of Spanish in the World José del Valle CUNY Graduate Center How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/gc_pubs/84 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] Part V Social and Political Contexts for Spanish 6241-0436-PV-032.indd 569 6/4/2014 10:09:40 PM 6241-0436-PV-032.indd 570 6/4/2014 10:09:40 PM 32 The Politics of Spanish in the World Laura Villa and José del Valle Introduction This chapter offers an overview of the spread of Spanish as a global language, focusing on the policies and institutions that have worked toward its promotion in the last two decades. The actions of institutions, as well as those of corporate and cultural agencies involved in this sort of language policy, are to be understood as part of a wider movement of internationalization of financial activities and political influence (Blommaert 2010; Coupland 2003, 2010; Fairclough 2006; Heller 2011b; Maurais and Morris 2003; Wright 2004). Our approach to globalization (Appadurai 2001; Steger 2003) emphasizes agency and the dominance of a few nations and economic groups within the neo-imperialist order of the global village (Del Valle 2011b; Hamel 2005). In line with this framework, our analysis of language and (the discourse of) globalization focuses on the geostrategic dimension of the politics of Spanish in the world (Del Valle 2007b, 2011a; Del Valle and Gabriel-Stheeman 2004; Mar-Molinero and Stewart 2006; Paffey 2012). -
Intellectual Property Center, 28 Upper Mckinley Rd. Mckinley Hill Town Center, Fort Bonifacio, Taguig City 1634, Philippines Tel
Intellectual Property Center, 28 Upper McKinley Rd. McKinley Hill Town Center, Fort Bonifacio, Taguig City 1634, Philippines Tel. No. 238-6300 Website: http://www.ipophil.gov.ph e-mail: [email protected] Publication Date: 19 January 2021 1 ALLOWED MARKS PUBLISHED FOR OPPOSITION .................................................................................................... 2 1.1 ALLOWED NATIONAL MARKS ............................................................................................................................................. 2 Intellectual Property Center, 28 Upper McKinley Rd. McKinley Hill Town Center, Fort Bonifacio, Taguig City 1634, Philippines Tel. No. 238-6300 Website: http://www.ipophil.gov.ph e-mail: [email protected] Publication Date: 19 January 2021 1 ALLOWED MARKS PUBLISHED FOR OPPOSITION 1.1 Allowed national marks Application No. Filing Date Mark Applicant Nice class(es) Number 19 Chemtrust Global Market, Inc. 1 4/2019/00002607 February CAP 1 [PH] 2019 13 March INTELLECT CENTER Ma. Catherine S. Lasquety 2 4/2019/00004001 41 2019 FOR KIDS [PH] 30 April MMXII MNL DON'T Don`t Blame the Kids Apparel 3 4/2019/00007065 25 2019 BLAME THE KIDS Co. [PH] 4 4/2019/00007441 7 May 2019 SHOPRYT CASETECH INC. [PH] 35 24 June BENEVELLE CORPORATION 5 4/2019/00010783 BENEVELLE 35 and40 2019 [PH] 5 August Westmont Industrial Sales Inc. 6 4/2019/00013658 MEGA FIRST 6 2019 [PH] 7 August 7 4/2019/00013941 T TM TECHNOLOGY Amy Yaw Uy [PH] 9 2019 8 August 8 4/2019/00014030 VAPE CITY Gerome M. Gamuac [PH] 34 2019 13 August Manxing Enterprises Corp. 9 4/2019/00014220 BL 5 2019 [PH] 4; 9; 11; 14; 16; 27 August SEA EXPLORERS CEBU SEA EXPLORER 10 4/2019/00015131 18; 21; 24; 25; 28; 2019 PHILIPPINES WATERSPORTS INC. -
Spanish-British Culture Figures Analyse the Bilateral Cultural Relationship After Brexit
Instituto Cervantes in London 15-19 Devereux Ct, Temple London WC2R 3JJ 020 7201 0750 www.londres.cervantes.es London, February 27th, 2020 Spanish-British culture figures analyse the bilateral cultural relationship after Brexit Outstanding figures of British Hispanic culture have participated in the round table Future: English & Hispanic Culture After Brexit, in which they highlighted the necessity of unifying both countries to face the challenges and seize the opportunities after Brexit. One of the main issues discussed focused on the relevance of Spanish as a relevant language for everyday life and its incredible growth in British schools. The event took place at the Cervantes Theatre under the auspices of the Instituto Cervantes in London and with support from the Spanish Embassy. The round table was introduced by the Ambassador of Spain to the United Kingdom, Carlos Bastarreche as well as the Ambassador of Honduras to the United Kingdom and Dean of the Latin American Ambassador Group, Iván Romero. Subsequently, the director of Instituto Cervantes, Luis García Montero, paid a tribute to British Hispanism, praising the work of great historians and academics such as Sir John Elliott, Sir Paul Preston and the recently deceased, Trevor Dadson. The round table was moderated by the correspondent of El País in the United Kingdom, Rafa de Miguel, and had the following speakers: the director of the English National Ballet (ENB), Tamara Rojo; the Ambassador of Ecuador to the United Kingdom and novelist, Jaime Marchán; former United Kingdom ambassador to Spain, Simon Manley; the director of the Institute for Modern Languages Research (IMLR), Catherine Davies; the president of the Society of Spanish Scientists in the United Kingdom (CERU), Rocio Gaudioso; and the researcher of the Elcano Royal Institute, Ignacio Molina. -
Landmark 5Th Edition of PHOTOFAIRS | Shanghai Opens
th Landmark 5 edition of PHOTOFAIRS | Shanghai opens today Shanghai, September 20, 2018: Building upon its success over the last five years, PHOTOFAIRS | Shanghai opens today at the Shanghai Exhibition Center. It runs until Sunday 23 September with Presenting Partner Porsche. As Asia Pacific’s leading destination for discovering and collecting photography, PHOTOFAIRS | Shanghai offers unique access to some of China, Korea, Japan, Europe and North America’s most compelling artists through its highly curated gallery presentations and a critically acclaimed five-part public program. With the growing global confidence in the Chinese art market and wider Asia Pacific collector base, the Fair delivers a vital platform for galleries from across the region to be seen internationally, and for galleries from around the world to enter the Chinese market. PHOTOFAIRS | Shanghai is celebrated for its focus on progressive artwork and supports galleries pushing the boundaries of photography. The 2018 edition features 55 leading dealers from 15 countries and 27 cities, with 80% hailing from Asia Pacific. Alongside classic masterpieces, visitors will enjoy contemporary photography in all its forms; large-scale installations, moving image and new technologies from more than 150 Chinese and international artists. The Fair is supported by Shanghai’s leading museums including the Fosun Foundation, HOW Museum, OCAT Shanghai, Yuz Museum and Shanghai Centre for Photography, each presenting significant exhibitions dedicated to artists working in photography, making this week in September a landmark event within the cultural calendar. Georgia Griffiths, PHOTOFAIRS Group Fair Director, comments: “I am really looking forward to the 5th edition of PHOTOFAIRS | Shanghai. A fair is made by its galleries and the list this year is stronger than ever – from galleries who have been with the Fair since its launch in 2014 through to today’s most exciting new programmes in China, Asia Pacific and across the world. -
Ccn Tin Importer Im0006021794 430968150000 Daesang Ricor Corporation Im0002959372 003873536000 Westpoint Industrial Sales Co
CCN TIN IMPORTER IM0006021794 430968150000 DAESANG RICOR CORPORATION IM0002959372 003873536000 WESTPOINT INDUSTRIAL SALES CO. INC. IM0002992817 000695510000 ASIAN CARMAKERS CORPORATION IM0002963779 232347770000 STRONG LINK DEVELOPMENT CORPORATION IM0003299511 002624091000 TABAQUERIA DE FILIPINAS INC. IM0003063011 217711150000 ASIAWIDE REFRESHMENTS CORPORATION IM0002963639 001007787000 GX INTERNATIONAL INC. IM0006830714 456650820000 MOBIATRIX INC IM0003014592 002765139000 INNOVISTA TECHNOLOGIES INC. IM0003214699 005393872000 MONTEORO CHEMICAL CORPORATION IM0004340299 000126640000 LINKWORTH INTERNATIONAL INC. IM0006804179 417272052000 EATON INDUSTRIES PHILIPPINES LLC PH IM0002957590 000419293000 ALLEGRO MICROSYSTEMS PHILS. INC. IM0004143132 001030408000 PUENTESPINA ORCHIDS AND TROPICAL IM0003131297 004558769000 ARCHITECKS METAL SYSTEMS INC. IM0003025799 103873913000 MCMASTER INTERNATIONAL SALES IM0002973979 000296020000 CARE PRODUCTS INC IM0003014231 001026198000 INFRATEX PHILIPPINES INC. IM0002962691 000288655000 EURO-MED LABORATORIES PHILS. INC. IM0003031438 006818264000 NORTHFIELDS ENTERPRISES INT'L. INC. IM0003170217 002925850000 KENRICH INT'L . DISTRIBUTOR INC. IM0003259994 000365522000 KAMPILAN MANUFACTURING CORPORATION IM0003132498 103901522000 PEONY MERCHANDISING IM0002959496 204366533000 GLOBEWIDE TRADING IM0002966514 000070213000 NORKIS TRADING CO INC. IM0003232492 000117630000 ENERGIZER PHILIPPINES INC. IM0003131513 000319974000 HI-Q COMMERCIAL.INC IM0003035816 000237662000 PHILIPPINE INTERNATIONAL DEV'T INC. IM0003090795 113041122000 -
รายงานการศึกษาส่วนบุคคล (Individual Study) เรื่อง รูปแบบ
รายงานการศึกษาส่วนบุคคล (Individual Study) เรื่อง รูปแบบและการด าเนินการขององค์กรที่ท าหน้าที่ ส่งเสริม soft power diplomacy กรณีศึกษาของ Yunus Emre Institute ของประเทศตุรกี จัดท าโดย ชาครีย์นรทิพย์ เสวิกุล รหัส 11025 รายงานนี้เป็นส่วนหนึ่งของการฝึกอบรม หลักสูตรนักบริหารการทูต รุ่นที่ 11 ปี 2562 สถาบันการต่างประเทศเทวะวงศ์วโรปการ กระทรวงการต่างประเทศ ลิขสิทธิ์ของกระทรวงการต่างประเทศ รายงานการศึกษาส่วนบุคคล (Individual Study) เรื่อง รูปแบบและการดาเนินการขององค์กรที่ท าหน้าที่ส่งเสริม soft power diplomacy กรณีศึกษาของ Yunus Emre Institute ของประเทศตุรกี จัดท าโดย ชาครีย์นรทิพย์ เสวิกุล รหัส 11025 หลักสูตรนักบริหารการทูต รุ่นที่ 11 ปี 2562 สถาบันการต่างประเทศเทวะวงศ์วโรปการ กระทรวงการต่างประเทศ รายงานนี้เป็นความคิดเห็นเฉพาะบุคคลของผู้ศึกษา เอกสารรายงานการศึกษาส่วนบุคคลนี้ อนุมัติให้เป็นส่วนหนึ่งของการฝึกอบรม หลักสูตรนักบริหารการทูตของกระทรวงการต่างประเทศ ลงชื่อ (เอกอัครราชทูต ดร. อภิชาติ ชินวรรโณ) อาจารย์ที่ปรึกษา ลงชื่อ (รองศาสตราจารย์ ดร. กฤตินี ณัฏฐวุฒิสิทธิ์) อาจารย์ที่ปรึกษา ลงชื่อ (ผู้ช่วยศาสตราจารย์ ดร. ภัทเรก ศรโชติ) อาจารย์ที่ปรึกษา ง บทสรุปส าหรับผู้บริหาร Soft power ถือเป็นมิติหนึ่งของการด าเนินนโยบายทางการทูตซึ่งมีความส าคัญมากขึ้น นับตั้งแต่ภายหลังสงครามโลกครั้งที่สอง โดย Joseph Samuel Nye ศาสตราจารย์มหาวิทยาลัย ฮาร์วาร์ด ผู้ถือได้ว่าเป็นผู้ที่พัฒนาและให้นิยามที่ชัดเจนของมัน และท าให้มันเข้าสู่กระแสความนึกคิด และการตระหนักรู้ของสังคมและผู้บริหารประเทศอย่างเป็นทางการ ได้ให้ค าจ ากัดความว่า soft power คือ อ านาจที่ท าให้ประเทศอื่น ๆ ยินดีปฏิบัติตามความต้องการของเรา (co–op) โดยที่เรา ไม่จ าเป็นต้องบังคับ (coerce) หรือหาสิ่งอื่นใดมาแลกเปลี่ยน