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11, Avenue Marceau 75116 Paris Tél. 01 47 20 70 79

LIENS INTERNET Visite nuestra página en Internet / Visitez notre site web : www.paris.cervantes.es Acceda al catálogo en línea y a Mi biblioteca / Accédez à notre catalogue en ligne et à la rubrique Mi biblioteca : http://absysnet.cervantes.es/abnetopac02/abnetcl. exe?SUBC=PARI Participe en nuestro blog / Participez à notre blog : http://biblioteca-paris.blogs.cervantes.es/ HORAIRES Lundi et jeudi de 14h00 à 19h00 Mardi, mercredi et vendredi de 11h00 à 17h00 11, Avenue Marceau [email protected] 75116 Paris http://biblioteca-paris.blogs.cervantes.es/ Tél. 01 47 20 70 79 Fax 01 47 20 27 49 www.paris.cervantes.es Biblioteca Octavio Paz Bibliothèque Octavio Paz La Biblioteca Octavio Paz, situada en el centro de París, alberga una La Bibliothèque Octavio Paz, située en centre-ville, propose une collection colección especializada en España e Hispanoamérica de más de 60.000 spécialisée d’environ 60.000 volumes (livres, périodiques, films et documentos (libros, publicaciones periódicas, películas y documentales documentaires en DVD, audiolivres et livres électroniques, musique sur en DVD, audiolibros, libros electrónicos, música en CD, etc.). Desde el CD, etc.). Le catalogue disponible sur Internet permet la consultation des catálogo en Internet se pueden consultar los fondos, renovar préstamos, fonds ainsi que le renouvellement des prêts, la réservation des articles et hacer reservas y descargar audiolibros y libros electrónicos. le téléchargement de livres audio et électroniques. SERVICIOS SERVICES . Consulta y préstamo (presencial y en línea) . Consultation et prêt (présentiel et en ligne) . Información bibliográfica . Informations bibliographiques . Servicio de documentación . Service de documentation . Préstamo interbibliotecario y obtención de documentos . Prêt inter-bibliothèques et obtention de documents . Descarga de audiolibros y libros electrónicos . Téléchargement de livres audio et livres électroniques . Catálogo en línea . Catalogue en ligne CONDICIONES DE PRÉstaMO CONDITIONS DE PRÊT . 6 libros / 3 semanas . 6 livres / 3 semaines Renovables por Internet o teléfono, si no tienen retraso o están Le prêt d’un livre peut être renouvelé directement par Internet ou téléphone reservados. s’il n’est pas en retard ou réservé. 6 DVD o CD / 3 semanas . 6 DVD o CD / 3 semaines El préstamo de material audiovisual no es renovable. Le prêt du matériel audiovisuel ne peut pas être renouvelé. Para OBTENER EL CARNÉ DE LA BIBLIOTECA POUR OBTENIR LA CARTE DE LA BIBLIOTHÈQUE . Carné de identidad. Une pièce d’identité. Justificante de domicilio (p.e. última factura de teléfono). Justificatif de domicile (p.e.: dernière facture de téléphone). COTIZACIÓN ANUAL Cotisation ANNUELLE . Normal: 20 € . Normale : 20 € . Reducida: 10 € (estudiantes, menores de 25 años, profesores de español, . Réduite : 10 € (étudiants, moins de 25 ans, professeurs d’espagnol, desempleados y jubilados) chômeurs, et retraités) . Gratuita: estudiantes del Instituto Cervantes. Gratuite : étudiants de l’Institut Cervantes..

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Unaided Awareness of Language & Cultural Centers
Awareness, Attitudes & Usage Study 2018 Baseline Wave Étude sur la Notoriété de la Marque: L’Alliance Française de Chicago. - 1 Background information Last year’s presentation: ❑ Summarized about 4 years of research: ◆ Student satisfaction surveys. ◆ Focus groups: web site & brochure. ◆ Simmons data: activity profiles for target consumers. ◆ Student engagement survey. ❑ Results: ◆ New, smaller brochure ◆ New, responsive website ◆ Advertising on public transportation (CTA Red Line) ◆ Advertising on the building ◆ Importance of cell phones! - 2 Where we are today: The new responsive AF-Chicago website AF-Chicago 2018 Marketing Program 22-Jan-18 - 3 This year… AA&U Study - measures: ❑ Brand awareness. ❑ Attitudes about the brand. ❑ Usage (patronage). Purpose: ❑ Assess effectiveness of marketing campaign (over time)… ❑ Increase brand awareness? ❑ Improve attitudes & usage? Frequency: ❑ Usually once a year; ❑ More often if there is a major expenditure in marketing. - 4 Survey sample characteristics Our sample composition: ❑ 999 respondents ❑ Residents of “Greater Chicago Metro Area” ◆ Counties immediately surrounding Chicago & Cook County. ◆ Including Lake & Porter in NW Indiana. ◆ Excluding Lake and Gundy in IL. ❑ Roughly even balance of men and women. ❑ Age range: 25-75. ❑ Education: HS Diploma + ❑ Income: $50k+ annual HHI. - 5 Why the large sample? 999 Respondents… ❑ We anticipated that our target group would be small. ❑ Need a large sample to find them in sufficient numbers to obtain reliable descriptive statistics. - 6 Brand Awareness – Notoriété de la Marque • Unaided Brand Awareness • Aided Brand Awareness - 7 Why is “unaided brand awareness” important? Direct correlation with market dominance ❑ “Unaided brand awareness” is the key predictor of market dominance. ❑ The top three brands in almost any category are those that are recalled immediately and spontaneously by the members of the target audience.
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