Good News for Tourism: the Government’S Comprehensive Spending Review
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ISSUE 27 www.oxfordshirecotswolds.orgnews AUGUST 2013 Good News for Tourism: The Government’s Comprehensive Spending Review The Government recently announced their “Retaining our budget will help us to maintain our core Comprehensive Spending Review and generally this was activity that includes: supporting and stimulating local good news for tourism. areas and their tourism businesses to deliver, manage and market a quality tourism product throughout the VisitEngland ( ) saw no change www.visitengland.org country; amplifying national campaigns at local level in their core grant. VisitBritain ( ) www.visitbritain.org through the Regional Growth Fund; leading on national saw a (relatively small) cut of 5%. The tourism bodies marketing campaigns; providing research and industry were pleased and reassured by this clear commitment intelligence, business tools, and industry platforms to from Government to tourism in England. facilitate continual progress and sustained growth.” VisitEngland’s Chairman Lady Cobham said: VisitBritain’s Chairman Christopher Rodrigues CBE said: “We recognise the public purse is under ever increasing “This is a good result for us and clear evidence of pressure so we are delighted that tourism’s significant Ministers’ commitment to the tourism industry. This contribution to the economy has been recognised by Government understands the importance of tourism Secretary of State, Maria Miller, and Tourism Minister, as one of the country’s leading export industries and Hugh Robertson, in securing this settlement. Our a powerful engine of job creation. We appreciate the role is to grow tourism in England. We never lose efforts of Hugh Robertson and Maria Miller in batting sight of this goal and we will continue to work closely for us through a tough spending round.” with Government and the private sector to ensure continued support for the industry. Yet another accolade! Congratulations to the Feathered Nest Country Inn, who just seem to keep on winning awards and accolades at the moment. In May they were named Tourism Pub of the Year at the VisitEngland Awards for Excellence 2013; they also gained a TripAdvisor Certificate of Excellence. In June their Front of House Manager, Carl Morgan, was one of the Oxfordshire Cotswolds Tourism Superstar finalists and now they have won the ‘Best Pub Restaurant’ at the Cotswold Life Food & Drink Awards 2013. www.thefeatherednestinn.co.uk www.oxfordshirecotswolds.org Marketing the Oxfordshire Cotswolds Go! Asia Pacific Destination Britain North America We are now In September the Oxfordshire Cotswolds will be entering our 7th represented at Destination Britain North America in year of targeting the USA in a North American programme hosted by the emerging China VisitBritain. market as part of the Tourism South Over 90 tour operators from the United States and East Go! Asia Pacific Canada will be attending the mission. The key aim of campiagn. this event is to gain new business contacts in addition to building on existing relationships. Tourism South East has established itself Through meeting with qualified leads we will be as the most active region in the China market outside promoting the Oxfordshire Cotswolds as a must see of London. Their successful engagement with the market visitor destination to the lucrative North American allows the Oxfordshire Cotswolds and our partners region. to target the China and Asia market place and gain a foothold in one of the top predicted growth markets. This campaign includes targeting trade and media in the Asia Pacific Region focussing on China and Hong Kong, with potential additional activity in Korea, Australia, New Zealand and South Africa. Meeting VisitEngland’s overseas team VisitBritain International Business Exchange In July we were invited to meet the VisitEngland overseas team in London. Representatives from the following In October we will again be attending the VisitBritain markets attended; Asia Pacific, Brazil, Italy, North America, International Business Exchange in London where we Northern Europe, Central Europe and Ireland. will meet with all of their Market and PR specialists from around the world as well as their London Head Office. This was a great opportunity to highlight new products for 2013/2014 as well as cement key relationships to Over 180 UK Travel Trade companies attend this event ensure that the Oxfordshire Cotswolds is a featured and it is one of the biggest London based events of the destination within these markets. year. This event gives us the opportunity to discuss how our destination product fits in each market, enabling us to maximise our exposure from the local trade press and ultimately get more international business. There will be representatives from the following markets in attendance: Brazil, Canada, USA, Australia, China, India, Japan, United Arab Emirates, Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and Switzerland. This is a great opportunity to showcase the Oxfordshire Cotswolds. www.oxfordshirecotswolds.org The Oxfordshire Cotswolds Tourism Superstar The search for the very first Oxfordshire Cotswolds Tourism Superstar is over: the initiative, a search for the unsung heroes of local tourism, was run by West Oxfordshire District Council in partnership with VisitEngland and the Witney Gazette - the first time the national initiative has been developed at a local level. Businesses were asked to nominate their superstars and then an online public vote was run, so the residents of West Oxfordshire picked their winner. Hayley Beer, Tourism Services Manager for West Oxfordshire District Council, commented: “We are delighted to be the first destination in England to run the Tourism Superstar initiative at a local level and we have had a fantastic response. We had an extremely high calibre of nominations for the award and the public really got on board and engaged with the voting. It is great to be able to celebrate the talent we have here in the Oxfordshire Cotswolds that help make it such a superb visitor destination”. The ten shortlisted candidates (pictured above with David Cameron, MP and Lady Cobham, Chairman of VisitEngland), who were nominated for the Oxfordshire Cotswolds Tourism Superstar, were: • Graham Kew (Minster Lovell Experience) • Amanda Baker (The Old Swan & Minster Mill) • Lorna Dillon (Blenheim Palace) • Walter Stewart-Brown (Crowne Plaza Heythrop Park) • Tony Simmons (Combe Mill) • Biz Gooddy (Wheelgate House B&B and Biztro) • Stephen Baughan (Aston Pottery) • Bill “Spectre” Ritchie (Bill Spectre’s Ghost Trails) • Carl Morgan (The Feathered Nest Country Inn) • Richard Martin (Cotswold Woollen Weavers) www.oxfordshirecotswolds.org Tourism Superstar Then at the Oxfordshire Cotswolds Summer Networking event, kindly hosted by Eynsham Hall, Walter Stewart-Brown was announced as West Oxfordshire’s first ever Tourism Superstar by the Rt Hon David Cameron, Prime Minister and MP for Witney. Walter, aged 23, a food and beverage assistant at the Crowne Plaza Heythrop Park, was nominated by his employers as someone who helps to make customers’ visits extra special and goes above and beyond the call of duty to offer them an unforgettable experience. Walter was thrilled to be the winner and said: “The award means so much. I love the customer interaction and the hospitality industry is such fun. Ensuring that customers have a good experience gives me a lot of pleasure and I hope they will come back and visit. I am very passionate about West Oxfordshire and Heythrop Park and I like to share this with visitors.” David Cameron said at the event that he had a personal passion for West Oxfordshire and a personal passion for the issue of tourism. He went on to say: “Locally this is massively important with 12% of people working in tourism related industries and we welcome over 4 million people each year. We’ve got some fantastic natural resources, amazing countryside, some fantastic heritage and we’ve also got brilliant pubs, shops, high streets. I would like to commend VisitEngland and West Oxfordshire District Council for the work they do for tourism. One of the keys to succeeding in tourism is making sure that people come, and then come back again. The level of repeat visits depends on how well people are looked after, how good the attractions are, how good the service is and how warm the welcome is. I think we do give people a warm welcome in our country, but you can always raise standards up and doing this Champions’ initiative is highlighting some really good individual performances to set as role models for others. It is an excellent scheme and has my complete backing.” www.oxfordshirecotswolds.org Tourism Superstar The event was also attended by Lady Cobham, Chairman of VisitEngland and over 100 local industry representatives. Lady Cobham stated: “The Oxfordshire Cotswolds is the first destination to run a local Tourism Superstar, pioneered originally by VisitEngland. I’m delighted to see this national campaign adopted at a local level and believe they will provide the blueprint for many more destinations to follow in their footsteps.” Cllr Richard Langridge of West Oxfordshire District Council said: “Thank you to everyone who took part in this competition, we had some excellent nominations and it was good to see the public supporting them all online. They are our unsung heroes who help make tourism the huge success it is in West Oxfordshire.” We would like to congratulate all the finalists in the competition who are great ambassadors for the destination. To view footage of the event and presentation of the award go to www.witneytv.co.uk/videos/oxfordshire-cotswolds-tourism-superstar-awards For more information and images go to www.oxfordshirecotswolds.org/superstar www.oxfordshirecotswolds.org ...and more marketing news Group Leisure and Travel Group Travel Trade Fair at Trade Show Heythrop Park For the past few years the Oxfordshire Tourism South East has announced it will be holding a Cotswolds have had an exhibition stand at ‘Beautiful South Group Travel Fair’ at De Vere Heythrop the Group Leisure and Travel Trade Show at Park Hotel on Saturday 1 March 2014.