RESPONSIBILITY REPORT CORPORATE SOCIAL
2015
CORPORATE SOCIAL RESPONSIBILITY REPORT 2015 Presenting Attijariwafa bank group
GROUP PROFILE
As at 31 December 2015, the Group employs 17,223 people, has operations in 25 countries and more than 7.9 million customers around the world. In addition to its core banking business, the Group’s coverage extends to other financial services including insurance, mortgages, consumer credit, leasing, asset management, securities brokerage, project finance and factoring. Attijariwafa bank is a Moroccan-based company with operations in Africa (Tunisia, Senegal, Burkina Faso, Guinea-Bissau, Mali, Mauritania, Ivory Coast, Congo, Gabon, Cameroon, Benin, Togo and Niger), Europe (Belgium, France, Germany, Netherlands, Italy and Spain), via banking subsidiaries over which the Group has majority control and Dubai, Riyadh, London, Geneva and Tripoli, via representative offices. As the undisputed market leader of Morocco’s banking and financial services industry, Attijariwafa bank is the country’s leading deposit-taker and lender. Attijariwafa bank is also the leading banking and financial services group in North Africa and the WAEMU (West African Economic and Monetary Union) region as well as being a major player in the CEMAC (Central Africa Economic and Monetary Community) region.
Breakdown of net banking income by business line at 31 December 2015
Banking in Morocco 28% 54% Specialised Financial Services Insurance International Retail Banking
7%
11% 4 KEY FIGURES at 31 December 2015
NET BANKING INCOME TOTALLING MAD 7.9 MILLION 19 BILLION CUSTOMERS OPERATIONS IN 17,223 25 EMPLOYEES IN THE GROUP COUNTRIES
THE LEADING BANKING AND FINANCIAL SERVICES GROUP IN MOROCCO AND AFRICA WITH 3,534 BRANCHES
2,6% 5,3% Shareholders at 31 December 2015 15,2% 47,9% SNI Group Domestic institutions Free-float and others Santander Group Group employees 29%
5 THE GROUP’S BUSINESS LINES AND SUBSIDIARIES
International Retail Banking (North, Attijariwafa West and Central bank Europe and Africa) Retail banking in Morocco Attijari Finances representative Corp. offices Attijariwafa bank Large Enterprises
Attijariwafa bank Wafa Ima Wafa Project Finance Assistance Courtage Wafa Assurance Retail Banking Corporate Attijari Invest and Investment Banking Bank Insurance Wafa Gestion Wafasalaf Asset Management Consumer Credit
Personal banking customers Mortgages Custody Securities Moroccans Living Abroad Attijari Wafa Immobilier Intermédiation Professional banking customers Corporate customers Wafabourse Leasing Capital Institutions Attijari Markets Titrisation Alternative Products Vehicle Wafabail Capital Markets Leasing Money Transfer and Factoring Low Income Banking
Dar Assafaa Wafa LLD Attijari Factoring WafaCash Maroc
6 COUNTRIES IN WHICH THE GROUP OPERATES
17 24 17 24 2 1 2 1 9 25 9 25 1212 8 8
2020
1414 2323
22 2121 22 1515 13 1818 13 1616 1111 4 4 1933 7 19 7 5 5 6 10 6 10
1. Germany 8. Spain 15. Mauritania 2. Belgium 9. France 16. Niger 3. Benin 10. Gabon 17. Netherlands 4. Burkina Faso 11. Guinea-Bissau 18. Senegal 5. Cameroon 12. Italy 19. Togo 6. Congo 13. Mali 20.Tunisia 7. Ivory Coast 14. Morocco
Representative offices :
21. Saudi Arabia 24. United Kingdom 22. Dubai 25. Switzerland 23. Libya
7 Chairman’s Message
As one of Africa’s leading banking groups, Attijariwafa bank is fully aware of its corporate social responsibility as well the social, societal and environmental challenges currently facing the African continent. The bank’s commitment to sustainable development therefore lies at the very core of its expansion strategy in Africa. Our Group has provided support for the country’s cornerstone investment projects and, as lender to the real economy, has gone about its business with commitment and responsibility for more than 110 years. We are convinced that corporate social responsibility provides a genuine growth opportunity. We are determined to ensure that corporate social responsibility assumes even greater importance within the Group’s corporate strategy. That is why we embarked on a major project in 2015 to enhance and formalise our CSR strategy, aligning our approach with the very best international standards. Attijariwafa bank now has a set of precise and quantifiable goals for the coming years which will enable it to continue to make forward strides. We have identified 10 strategic CSR undertakings which are based on the following priorities: (i) Fostering sustainable economic development (ii) Respecting the environment and combating climate change (iii) Encouraging an ethical approach in our business dealings and in our relationship with employees and suppliers and (iv) Engaging with local communities and civil society. For Attijariwafa bank group to achieve these goals, compliance with international CSR conventions, to which Morocco is a signatory, is of utmost importance as well as satisfying the requirements of financial regulators at home and abroad.
8 Our Group is a major player when it comes to funding cornerstone projects within the renewable energy sector. Our clear commitment to helping our partners to produce clean energy is especially important in a year in which Morocco plays host to the COP22 forum, which will be held in Marrakesh. In addition to complying with regulatory requirements and international standards and providing specific support to the renewable energy sector, our Group actively engages with every type of socio-economic category. In 2015, Attijariwafa bank enhanced its reputation for being a financially inclusive bank and for supporting small businesses. Our recent “Ana Maâk” campaign provides a perfect illustration. More than a simple slogan, it represents a state of mind, a philosophy, resulting in a firm and unfailing commitment to our small business customers. We continue to adopt a socially responsible attitude to all stakeholders with whom we interact by complying fully with the strictest ethical principles. The Group places particular emphasis on employment relations. Workplace health, safety and welfare, job satisfaction and skills enhancement lie at the core of the Group’s employee welfare programme, contributing to the development of the community and civil society. The Group’s CSR strategy has been chosen as the common thread running through this report which is also inspired by the Global Reporting Initiative (GRI), the international standard for non-financial information disclosure. This CSR report highlights the progress that we have made in respect of the major challenges facing the banking industry in terms of corporate social responsibility and those which are important to our stakeholders. It underlines our approach, which is based on the commitment and involvement of the Group’s employees, whose shared vision is driven by five core values - leadership, commitment, solidarity, ethical conduct and corporate citizenship. These are the values which underpin our vision of corporate social responsibility. This approach is fully consistent with the Group’s new slogan, “Believe in you” which conveys the confidence that we have in our customers, our partners, our employees and our fellow citizens as well as the confidence that we have in our environment and in our country.
Mohamed El KETTANI Chairman and Chief Executive Officer
9 « Believe in you », A strong and engaging slogan
In 2015, the Group celebrated 110 years of history and commitment. This milestone provided the perfect opportunity to launch the Group’s new slogan for the domestic market, “Believe in you”. This slogan conveys the confidence that Attijariwafa bank has always had, since it was founded, in its country, its environment, its customers, its employees and fellow citizens. “Believe in you” epitomises the Group’s history and values and portrays a bank which stands shoulder to shoulder with its stakeholders. “Believe in you” goes right to the core of Attijariwafa bank’s DNA* This century-old bank, during its entire history, has constantly shown confidence in its environment and commitment to its customers. It has played a major role in the country’s economic development, participating in major cornerstone projects as well as supporting entrepreneurs, large enterprises, SMEs and small businesses alike. It has also taken a proactive approach in ensuring that as many people as possible have access to banking services by making financial inclusion one of its top priorities. Managing its human capital effectively has always been at the core of the Group’s strategy. The Group aspires to provide employee satisfaction for its men and women, foster their personal and professional development, promote equality and diversity and reward performance. Attijariwafa bank, via its Foundation, has shown an unfailing and growing interest in its environment, carrying out a number of socially responsible initiatives to further Morocco’s social, cultural and societal development. “Believe in you” reflects our philosophy with regard to our customers, our employees and all our partners. It is only natural, therefore, that “Believe in you” was chosen as our slogan and the common thread underpinning our institutional communications strategy.* Attijariwafa bank wanted to inform and explain to its stakeholders the reasons behind the choice of slogan. A far-reaching institutional campaign was conducted to convey this message. The Group is seen as an institution which inspires confidence, which has confidence in others and which encourages others to have confidence. The Group adopted a multi-media approach to its campaign, conducted via television, radio, the press, online, cinema and on billboards. The campaign was also conducted in Arabic, Hassani, Tamazight and French, to reach out to as many people as possible, regardless of their chosen medium. Attijariwafa bank’s slogan is an appeal to believe in oneself, in one’s values, in one’s dreams, in the future, in youth, in education, in knowledge, in perseverance and in a sense of initiative.* The bank’s visual identity was also entirely overhauled, resulting in a more contemporary logo and corporate identity. This will enable Attijariwafa bank to continue to be perceived as a strong and contemporary brand, commensurate with its status as the market leader.
* Excerpts from a speech given by Mr Mohamed EL KETTANI, Chairman and Chief Executive Officer at the institutional campaign’s launch ceremony
10 11 SUMMARY 02 FOSTERING sustainable economic 01 development
STRATEGY and organisation 03
RESPECTING THE ENVIRONMENT and combating climate change 04
ENCOURAGING FOSTERING AN ETHICAL APPROACH in our business dealings sustainable economic and in our relationship with development employees and suppliers 05 GRI Index ENGAGING WITH LOCAL COMMUNITIES and civil society STRATEGY and organisation CSR-related issues
CSR policy overview
Relationship with stakeholders
Highlights STRATEGY 01 and organisation
CSR-related issues
To formalise its CSR strategy, Attijariwafa bank identified the most relevant issues facing the banking industry and the expectations of its strategic stakeholders. Policy is governed by ISO 26000’s seven core subjects and the various CSR initiatives developed for the banking and financial services industry (Equator Principles, Principles for Responsible Investment etc.). From among the various challenges identified as relevant to the banking and financial services industry and the Group’s business activities, Attijariwafa bank has identified a number of key issues which constitute the undertakings underpinning its CSR strategy.
Key issues relating to CSR : 1. Developing the real economy 6. Integrity, loyalty and transparency 2. Financial inclusion 7. Employees’ working environment 3. Sustainable trust-based customer relations 8. Responsible procurement 4. The Group’s environmental impact 9. Community welfare and development 5. ‘Green’ growth 10. Interaction with civil society
16 STRATEGY and organisation 01
Personal & Moroccans Small Large Professional living businesses Enterprises customers abroad SMEs
9 5
Morocco 1
Civil society Customers 2 3 10
Africa
4 Regions and local communities
Branches
Economic partners Head 7 6 office
Multi-channel ATMs 8 banking
Employees
Regulatory and supervisory bodies
17 STRATEGY 01 and organisation
CSR policy overview
As a pan-African banking and financial services group, Attijariwafa bank is fully aware of the social, societal and environmental challenges currently facing the African continent. The bank aspires to tackle such daily challenges head-on by placing responsible finance at the heart of its strategy. The Group has adopted a sustainable growth model which meets the challenges of sustainable development along its entire value chain. Its CSR policy benefits all stakeholders. This approach is based on a set of common values - leadership, commitment, solidarity, ethical conduct and corporate citizenship – structured around 4 priorities and 10 strategic undertakings.
18 STRATEGY and organisation 01
Fostering sustainable economic Respecting the environment and development combating climate change
1. Financing the real economy 4. Reducing the Group’s 2. Enabling everyone to access environmental impact banking and financial 5. Promoting ‘green’ growth services 3. Establishing long term customer relationships based on trust CSR POLICY
Encouraging an ethical approach in our Engaging with local communities business dealings and in our relationsHIP and civil society with employees and suppliers
9. Promoting community 6. Ensuring integrity, loyalty and welfare and development transparency at every level of the company 10. Bolstering interaction with civil society 7. Improving employees’ working environment 8. Responsible procurement
<< 4priorities strategic 10 undertakings >>
19 STRATEGY 01 and organisation
FOUR PRIORITIES TO MEET TOMORROW’S CHALLENGES
FOSTERING SUSTAINABLE ECONOMIC RESPECTING THE ENVIRONMENT AND DEVELOPMENT COMBATING CLIMATE CHANGE Attijariwafa bank exerts a positive influence Attijariwafa bank group is committed to on the running of the economy despite a minimising the impact on the environment challenging operating environment both from its business activities and to combating domestically and in Africa. Its responsibility climate change. Its environmental policy has a incorporates three main undertakings: playing dual aim, which is to reduce the environmental its part in the development of the real economy footprint generated by the Group’s own and enabling everyone to access banking activities and the environmental impact from and financial services by promoting financial customer activity. The Group also endeavours inclusion, supporting company formation to maximise the positive impact that it may and the development of small businesses have on the environment thanks to a funding and maintaining sustainable trust-based policy which promotes a ‘green’ economy and customer relations. energy transition.
ENGAGING WITH LOCAL COMMUNITIES ENCOURAGING AN ETHICAL APPROACH IN OUR AND CIVIL SOCIETY BUSINESS DEALINGS AND IN OUR RELATIONShip Attijariwafa bank is committed to promoting WITH EMPLOYEES AND SUPPLIERS economic, social and cultural development by improving the impact of its business activities The Group adheres to its corporate social on the regions in which it has operations and responsibility policy in its interaction with all by supporting community-based causes. Acting stakeholders. This interaction complies with as a socially responsible enterprise, the Group, strict ethical rules when it comes to business whether it be through its subsidiaries or the practices and procurement. Attijariwafa bank’s Foundation, contributes daily to the welfare of ‘responsible’ development also emphasises local communities and respects their values. workplace health, safety and welfare, job The Attijariwafa bank Foundation, which was satisfaction and skills enhancement. founded more than 30 years ago, is concerned with important issues such as education and entrepreneurship, art and culture as well as debating contemporary issues and supporting charitable organisations.
20 STRATEGY and organisation 01
CSR GOVERNANCE
Attijariwafa bank’s undertakings in matters of corporate social responsibility are based on a certain number of principles derived from the following global standards:
• The Universal Declaration of Human Rights; • The International Labour Organisation’s (ILO) fundamental conventions; • The OECD Guidelines for Multinational Enterprises; • The United Nations Global Compact; • ISO 26000; • Other global initiatives in terms of responsible finance.
The highest echelons of the organisation, including the Chairman and Chief Executive Officer, play an active role in drawing up the Group’s CSR policy, which is implemented by every business line as a result of policies, systems and bodies which incorporate the different aspects of CSR.
21 STRATEGY 01 and organisation Relationships with stakeholders
Attijariwafa bank’s CSR policy is based on strong interaction with the Group’s stakeholders, employees, customers, suppliers, sub-contractors, shareholders and investors. The Group listens to them carefully and proposes an appropriate response to their needs. It does this by fostering an environment of open dialogue, aimed at finding mutually beneficial solutions.
IDENTIFYING STAKEHOLDERS
CUSTOMERS EMPLOYEES
• Personal & Professional • Staff customers, Moroccans living • Trade unions abroad, small businesses, • Employee representatives SMEs, large enterprises • Retired staff • Consumer organisations
LOCAL COMMUNITIES AND REGIONS
• Local residents • Communities potentially CIVIL SOCIETY impacted by customers’ projects • NGOs • Local organisations • Think tanks • Researchers/Economists • Opinion leaders PARTNERS • Media
• Suppliers and sub-contractors • Trade associations
REGULATORY AND SUPERVISORY BODIES FINANCIAL
• Public authorities and legislative • Shareholders bodies • Investors • National and supranational • Sponsors institutions • Financial and non-financial • Certification and accreditation rating agencies bodies 22 STRATEGY and organisation 01
DIALOGUE WITH STAKEHOLDERS
Stakeholder Expectations Means of dialogue
Employees - Dialogue between management and - Negotiating agreements with trade employees and collective bargaining unions - Training and career development - Multi-channel internal communications - Equal pay - Satisfaction barometer - Workplace health, safety and welfare - Annual performance appraisal - Non-discrimination - Code of good conduct
Customers - Information transparency - Branches - Providing relevant products - Group’s various websites - Product safety - Customer relationship centre - Service quality - Satisfaction surveys - Mystery visits - Banking mediation
Partners - Cooperation on issues of common - CSR contract clauses with suppliers interest - Supplier appraisal and roadmaps - Fair treatment - Adopting the procurement code of - Balanced and sustainable relations conduct - Participating in meeting with organisations such as Maroc PME, CCG, GPBM, etc. Civil society - Contributing to social, economic and - Organising conferences/public debates environmental issues - Financial and skills sponsorship - Business ethics - Academic partnerships - High quality information - Press conferences - Press releases - Publications, contributing to public debate in the media, participating in trade fairs and forums Local - Job creation - Contributing financially communities and - Socio-economic fall-out - Skills sponsorship regions - Consideration for rights and special - Event organisation interests - Regional tours - Controlling non-financial risk Regulatory and - Compliance with banking legislation and - Effective involvement in projects relating supervisory regulations to financial sector reform bodies - Developing best practice - Participating in major financial industry - Business ethics events - Actively participating in projects steered by BAM, the GPBM, etc.
Financial - Information transparency - Annual General Meeting - Risk control - Board of Directors and specialised - Sustainable growth committees - Communication with shareholders
23 STRATEGY 01 and organisation Highlights
FOSTERING SUSTAINABLE ECONOMIC DEVELOPMENT
MOROCCO’S LEADING INSTITUTION In investment banking and financial markets activities.
MAD 7.2 BILLION Of funding for large-scale projects in Morocco and Africa in 2014 and 2015.
MOROCCO’S LEADING BANKING GROUP FOR SMALL BUSINESSES Providing MAD 14.8 billion of funding in 2014 and MAD 17.3 billion in 2015.
FIRST MOROCCAN BANK To have developed a FINANCIALLY INCLUSIVE SERVICE, “HISSAB BIKHIR”.
24 STRATEGY and organisation 01
RESPECTING THE ENVIRONMENT AND COMBATING CLIMATE CHANGE
GREEN ENERGY AFRICAN ENERGY REPRESENTING EFFICIENCY FUND 40% LAUNCHED In 2015, investing in energy efficiency OF THE ELECTRICITY MIX projects in Morocco, Tunisia and the Financed by the Group in 2015. Ivory Coast.
A LEADING PLAYER IN FUNDING FOR THE FUNDING RENEWABLE AKHFENNIR WIND FARM ENERGY PROJECTS EXPANSION With a capacity of 100 MW, totalling In Morocco, with MAD 3.6 billion MAD 520 million in 2015. of funding since 2011.
DECLINE 19% IN PAPER CONSUMPTION compared to 2012.
DECLINE 14% IN ELECTRICITY CONSUMPTION compared to 2012.
25 STRATEGY 01 and organisation Highlights
ENCOURAGING AN ETHICAL APPROACH IN OUR BUSINESS DEALINGS AND IN OUR RELATIONSHIP WITH EMPLOYEES AND SUPPLIERS
WOMEN ACCOUNT FOR OF SUPPLIERS 80% are signatories to the of the Group’s PROCUREMENT CODE 40.6% workforce. OF CONDUCT.
MORE THAN
25 NATIONALITIES OF THE BANK’S SUPPLIERS are represented across 70% are . the Group. SMALL BUSINESSES
TRAINING DAYS OF THE BANK’S SUPPLIERS 3.6 per bank employee on average 88% are MOROCCAN. in 2015.
OF THE BANK’S EMPLOYEES DAYS AVERAGE 93% benefited from an 9 PAYMENT PERIOD ANNUAL PERFORMANCE TO SUPPLIERS. APPRAISAL in 2015.
26 STRATEGY and organisation 01
ENGAGING WITH LOCAL COMMUNITIES AND CIVIL SOCIETY
48 SCHOOLS, ALMOST 350 STUDENTS 2,505 CHILDREN, studying for the BANKING AND 92 TEACHERS FINANCIAL MARKETS MASTERS AND 20 LOCAL ORGANISATIONS PROGRAMME since it was launched by Benefiting from a pre-school support the Group in 2007. programme in Sidi Moumen in partnership with Care International. PUPILS benefiting from support 1,116 programmes to prepare them for competitive entrance examinations to prestigious educational establishments and promoting excellence since 2007.
STATE SCHOOL PUPILS MORE THAN 1,800 HOURS OF 300 between the ages of 10 and ENTREPRENEURSHIP TRAINING 17 years benefiting from provided by Group volunteers in 2014 and 2015 the « ACADÉMIE DES in partnership with Injaz Al Maghrib, a charitable ARTS » arts initiation organisation. programme.
AFRICA HAS GENIUSES 1 CONFERENCE-DEBATE contemporary art exhibition organised EVERY MONTH tackling in 2015, promoting the talents of African economic, social and societal issues, artists who are standard bearers of hope attended by students, teachers, for the future and innovation. organisations, business leaders and opinion leaders…
27 02 FOSTERING sustainable economic development 02
UNDERTAKING NO. 1 Financing the real economy
UNDERTAKING NO. 2 Enabling everyone to access banking and financial services
UNDERTAKING NO. 3 Establishing sustainable trust-based customer relations FOSTERING sustainable economic 02 development
UNDERTAKING NO. 1 FINANCING the real economy
Attijariwafa bank group is convinced of the need to invest in projects which support sustainable growth. As a result, it has become a key player in the economic development of those countries in which it has operations, supporting governments and large enterprises in a sustainable way and proactively participating, to make a success of ambitious sector-specific infrastructure programmes within the region. The Group is strongly committed to South-South cooperation.
<< Morocco’s leading institution in investment banking and financial markets activities >>
30 FOSTERING sustainable economic development 02 FOSTERING SUSTAINABLE ECONOMIC DEVELOPMENT
Funding large-scale projects
In 2014 and 2015, Attijariwafa bank group continued to implement its development strategy in Morocco as in the rest of the continent, supporting major public- and private-sector investment projects. Total funding in Morocco and in Africa in a variety of key sectors has amounted to MAD 7.2 million over the past two years including :
TRANSPORT ENERGY AND LOGISTICS - SAFIEC (Morocco) : MAD 3.8 billion - Olam Group (Gabon) : MAD 250 million of funding for a power station with of funding to build the new port of a total capacity of 1,386 MW in 2014. Owendo in Libreville in 2015. - EEM (Morocco) : MAD 520 million of - PK 24 (Ivory Coast) : MAD 200 million funding to expand the Akhfennir wind of funding to build a 50 ha industrial farm in 2015. zone in 2015.
hotel ...
TOURISM, HOSPITALITY OTHERS AND REAL ESTATE - Ivory Coast : MAD 167 million of bridge - Suncity (Morocco) : MAD 360 million finance to start work on cleaning up and of funding for a hotel and residential restoring Cocody Bay in 2015. complex.
- Ibis Moussafir (Morocco) : MAD 160 million of funding for two hotels in Rabat and Casablanca.
- Noom Abidjan (Ivory Coast) : MAD 83 million of funding for a business hotel in 2015.
A new dedicated unit was set up in 2015 to finance major infrastructure projects in sub-Saharan Africa. This will enable the Group to enhance its status as a key partner in infrastructure development in African countries.
<< MAD billion 7.2 of funding for large-scale projects in Morocco and Africa in 2014 and 2015 >> 31 FOSTERING sustainable economic 02 development
PROMOTING SOUTH-SOUTH COOPERATION
The African continent, which requires an estimated USD 3.2 billion of funding to overhaul its infrastructure, enjoys immense growth potential. Attijariwafa bank is a major contributor to South-South cooperation and to Africa’s economic and financial integration. The Group is also involved in skills and knowledge transfer. It is an active participant in a number of conferences and trade fairs on the continent as well as organising the International Africa Development Forum.
International Africa Development Forum promoting regional integration
The Forum, which is now a major an opportunity to promote dialogue from 29 countries, while 4,800 B-to-B annual event, is intended to promote and share ideas so as to identify meetings were held. trade, investment and South-South solutions to the numerous challenges Renowned experts and senior business cooperation. The main topics under facing African countries. Since its leaders hosted three panels. discussion include the challenges launch, the Forum has been held and issues specific to the African on four occasions, in 2010, 2012, • Panel 1: ‘Transforming the agricultural continent, especially North Africa 2015 and 2016. sector – from subsistence activities and the CEMAC and WAEMU regions. to being a growth driver for the The Forum, which was held for a economy and corporate sector’ Each year, African decision-makers fourth time in 2016 was a resounding and investors participate in panels, success. The main theme was • Panel 2: ‘Entrepreneurship in B-to-B meetings and debates while ‘Agriculture and Electrification: Africa: Freeing Energies’ a ‘project bank’ in the Investor Harnessing energies’. More than • Panel 3: ‘Which model to adopt for Marketplace serves to unearth 2,400 African and international the electrification of the African business opportunities. This event is businesses and institutions attended continent?’
South-South Cooperation Awards
SOUS LE HAUT PATRONAGE DE SA MAJESTÉ LE ROI MOHAMMED VI The International Africa Development • First prize was awarded to Azur IVE FORUM INTERNATIONAL 2016 Forum each year recognises African S.A., manufacturer of soaps and 25 ET 26 FÉVRIER AFRIQUE DÉVELOPPEMENT CASABLANCA enterprises which have made an edible oils in Cameroon; exceptional contribution to South- • Second prize was awarded to Teyliom South cooperation and regional Properties Sénégal, a real estate integration. Agriculture development and management et électrification Chaired by Tunisia’s Mrs Ouided company in Senegal; Mobiliser Bouchamaoui, winner of the 2015 les énergies Nobel Peace Prize and Chair of the • Third prize was awarded to Onetech Tunisian Union of Trade, Industry Group Tunisie, a company specialising and Handicrafts (UTICA), the South- in telecoms cables and mechatronic components in Tunisia.
Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité South Cooperation Awards 2016 d’établissement de crédit par arrêté du ministre des finances et de la privatisation n° 2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333. Centre Marocain de Promotion des Exportations «Maroc Export», Etablissement public doté de la personnalité morale et de l’autonomie financière, placé sous la tutelle du Ministère Délégué auprès du Ministre de l’Industrie, du Commerce, de l’Investissement et de l’Economie Numérique, Chargé du Commerce Extérieur, crée par le dahir portant loi n° 1-76385 du 25 El Hijja 1396 (17 Décembre 1976), siège : N° 5 , Rue Sidi Belyout , Casablanca." were awarded to the most deserving enterprises:
32 FOSTERING sustainable economic development 02
Africa Development Club launched to serve the rapidly growing African continent
In the wake of the fourth International Africa Development Forum, the Africa Development Club was officially launched. The Club is a platform, providing high value added services designed to facilitate regional trade and discussion regarding South-South cooperation by: • Creating an African business community which generates business opportunities and organises business meetings between company directors and decisions makers; • Establishing a forum for discussion and information sharing between African and international business men and women; • Enabling Club members to access value added services and information to assist them in their overseas business development.
‘Trans-Saharan arts – a way of life’ exhibition
The Fourth International Africa Foundation in partnership with Development Forum, as has been Marrakesh’s Tiskiwin Museum, depicted customary in previous years, added a the traditional arts of nomadic and --arts-- cultural dimension to this conference sedentary communities in trans- transsahariens Un art de vivre perpétuel with the “Trans-Saharan arts – a way of Saharan regions, from the south of life” exhibition. This fringe exhibition, Morocco to the banks of the Niger. DU LUNDI AU VENDREDI EXPOSITION DE 9 H À 18 H 30 organised by Attijariwafa bank ESPACE D’ART ACTUA, 60 RUE D’ALGER, DU 25 FÉVRIER AU 28 MAI 2016 CASABLANCA
Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité d’établissement de crédit par arrêté du ministre des finances et de la privatisation n° 2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333. attijariwafabank.com
Contributing to the development of the region’s capital markets
The Group has become a major player to obtain lower prices from Chinese well as establishing a link between the in the development of the region’s suppliers as well as avoiding exchange African continent and other markets capital markets in a number of ways. rate risk. This facility resulted from such as the Middle East and Asia. the growing partnership with Bank of In 2014, to facilitate trade between The Group, which also established China, one of China’s main banking Africa and China, Attijariwafa bank asset management subsidiaries in institutions. became the first Moroccan bank to sub-Saharan Africa, is committed to enable its Moroccan and African To improve access to Africa’s financial boosting fixed income markets in a customers to conduct foreign exchange markets, the Group established a number of African countries such transactions in the Renminbi (RMB), trading platform in Dubai, making as Gabon, Congo and Ivory Coast. China’s currency. Direct trading in it easier to trade certain financial the renminbi will enable customers products and African currencies as
33 FOSTERING sustainable economic 02 development
UNDERTAKING NO. 2 ENABLING everyone to access banking and financial services
As a universal bank that is fully committed to the economic development of African countries, one of the Group’s priorities is to democratise access to banking and financial services. To meet the needs of a market that is primarily composed of SMEs, middle class and low income households, the Group is committed to adopting a financially inclusive approach and supporting small businesses.
<< Morocco’s leading banking group for small businesses >>
34 FOSTERING sustainable economic development 02 SUPPORTING COMPANY FORMATION AND THE DEVELOPMENT OF SMALL BUSINESSES
Support for small businesses is more than simply a marketing exercise. It is one of Attijariwafa bank’s top priorities.
Strongly committed to small businesses Funds earmarked for small The Group’s commitment is embodied to the bank’s services. An extensive businesses (MAD billions) in a proactive approach to funding range of services and products as small businesses. MAD 14.8 billion well as financing solutions have been of funding was earmarked for small designed to boost investment and 17.3 businesses in 2014 and MAD 17.3 ease businesses’ cash flow. billion in 2015. For a third consecutive year, 12.7 To increase market penetration Attijariwafa bank renewed its pledge of this target customer segment, to provide MAD 20 billion of funding the Group has adopted a dedicated for this segment, MAD 14 billion of marketing approach focusing on which has been earmarked for SMEs 2014 2015 customer proximity and an advisory- and MAD 6 billion for 25,000 small based approach. As a result, small businesses in 2016. businesses have maximum exposure
FINANCEMENT DES TPE FINANCEMENT DES PME
4,6 MILLIARDS DH de crédits accordés 12,7 MILLIARDS DH par Attijariwafa bank * entre janvier et décembre 2015 janvier et décembre * entre ** entre janvier et décembre 2015 janvier et décembre ** entre de crédits accordés * à 19 400 en 2015 très petites entreprises en 2015* par Attijariwafa bank
Attijariwafa bank, 1er groupe bancaire au Maroc des très petites, petites et moyennes entreprises Attijariwafa bank, 1er groupe bancaire au Maroc des très petites, petites et moyennes entreprises
Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité d’établissement de crédit par arrêté du ministre des finances et de la privatisation n° 2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333. attijariwafabank.com d’établissement de crédit par arrêté du ministre des finances et de la privatisation n° 2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333. attijariwafabank.com
Supporting sector-specific programmes Supporting small business ecosystems – Large Attijariwafa bank contributes proactively and voluntarily to implementing government-sponsored programmes to support the development of enterprises Morocco’s economic hinterland. These include : Attijariwafa bank has established a • The Financial Support Fund for • The Imtiaz Croissance programme number of partnership agreements Small Businesses run by the developed by Maroc PME, which helps with major order givers such as OCP, Caisse Centrale de Garantie (CCG). small businesses implement their Cosumar, Holcim and ONEE and In partnership with this Fund, business development projects by with trade associations AMITH and Attijariwafa bank is able to support means of a state subsidy amounting AMICA, to improve market access for corporate customers encountering to 20% of the total investment, up to small businesses through innovative temporary difficulties by advising a maximum MAD 10 million. In 2015, financing solutions. them on how to restructure their 38% of enterprises benefiting from finances. As a result, 33% of the Imtiaz Croissance programme enterprises benefiting from funding were Attijariwafa bank customers. from the Support Fund in 2015 were customers of Attijariwafa bank. The budget allocated to this support fund was MAD 262 million. 35 FOSTERING sustainable economic 02 development
Support for small businesses
In the small business segment, the Attijariwafa bank has also made Group comes into contact each year adjustments to its internal organisation with nearly 100,000 new customers, to cater to the specific needs of a large number of which have small businesses. These include << neither bank accounts nor access the development of high quality to appropriate banking products systems to analyse their needs more dedicated and services. closely and simpler credit approval 110 procedures. To meet their needs, the Group small business has developed a dedicated ratings The Bank has also set up dedicated system for small businesses. Using small business call centres across centres in quantitative and qualitative criteria, the country to advise and support (+10% it enables customers hitherto denied small businesses more effectively. Morocco access to banking and financial compared to 2014) Attijariwafa bank group has continued services to obtain a funding solution to innovate by designing a product which is tailored to their ability >> range that is tailored to the needs to repay the loan. This innovative of its small business customers work incapacity insurance in the concept is the result of the expertise in terms of risk prevention and event of illness or accident, savings acquired by the Group in corporate protection. This range, which meets products, supplementary pension risk management as well as its the needs of the entrepreneur and his/ coverage and the possibility of taking proven scoring methodology for her specific business line, includes out insurance cover for the entire personal and professional banking professional multi-risk insurance, family at an affordable price. customers.
36 FOSTERING sustainable economic development 02 The “Ana Maâk” campaign has underlined the Group’s unfailing commitment to small businesses
The “Ana Maâk” campaign was launched in September 2015 to highlight the Group’s ongoing commitment to helping small businesses grow and to fostering ever closer relations with this customer segment. “Ana Maâk” is a state of mind, a philosophy, designed to provide a fillip to the way in which the bank markets to its customer by listening, advising and assisting small business customers. “Ana Maâk” is intended to be the next logical step after the “Vie ma vie” immersion marketing campaign launched in April 2014, whose goal was to enable customer relations officers to get to know their customers more closely and better understand the difficulties encountered on a daily basis. This campaign also targeted the 3.5 million self-employed persons for whom Attijariwafa bank has developed a specific product range. Products and services have been designed specifically for the self-employed and the assistance component has been tailored to their needs. A major regional tour was organised during the month of September and October 2015 to convey the message. Mobile branches toured the length and breadth of the country, visiting 58 towns and signing up more than 28,000 new customers.
Supporting female entrepreneurship
To support the development of In 2014, the awards ceremony Attijariwafa bank offers female en- female entrepreneurship in Morocco, was held as part of the Global trepreneurs support through: Attijariwafa bank group finalised Entrepreneurship Summit. • Professional support and coaching; plans to work alongside Maroc PME Attijariwafa bank was the and other organisations to promote • Assistance in the form of a spe- official partner to the Global female entrepreneurship. As a result, cialised support network; Entrepreneurship Summit held in female entrepreneurs will receive November 2014, which attracted • A one-year free-of-charge subscrip- comprehensive support, including more than 6,800 participants. On tion to Pack Rasmali, a day-to-day training, coaching and finance the day dedicated to celebrating banking service; solutions. female entrepreneurship, Attijariwafa • A financial contribution to support As part of the agreement with Maroc bank, in partnership with AFEM, the development of their projects. PME and women’s organisations presented awards to two young such as the Moroccan Association of female entrepreneurs in recognition Female Company Directors (AFEM), of their pioneering projects. Attijariwafa bank awards the best business start-up project by a female entrepreneur. TPE POUR VOIR LOIN, VOUS AVEZ Fostering entrepreneurship BESOIN D’ASSURANCE ?
To provide further support for create an ecosystem and catalyse company formation and development, entrepreneurial initiatives, at home
Nabil Kabous Attijariwafa bank set up a new ‘Fostering and abroad, which have a strong IMPRIMERIE SORID Youssef El Moussaoui ATTIJARIWAFA BANK
entrepreneurship’ unit at the end socio-economic impact through des assurances. code ‑ 99 portant of 2015. Underlying its creation is specific measures aimed at assisting des assurances. code 17‑99 portant par la loi régie entreprise assurance, TRÈS PETITES ENTREPRISES an ambitious project which aims to entrepreneurs. POUR VOIR LOIN, VOUS AVEZ BESOIN D’ASSURANCE ? Les produits d’assurance sont garantis par Wafa sont garantis d’assurance Les produits 17 par la loi régi d’assurance intermédiaire courtage, Wafa
Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité d’établissement de crédit par arrêté du ministre des finances et de la privatisation n°2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333. attijariwafabank.com 37 FOSTERING sustainable economic 02 development PROMOTING FINANCIAL INCLUSION FOR INDIVIDUALS
As the banking penetration ratio in West Africa and in Central Africa is estimated to be between 5% and 10%, it is clear that the region enjoys considerable growth potential. To meet the challenges posed by financial inclusion, Attijariwafa bank has adopted a policy of customer proximity. This consists of continuing to expand the branch network into areas with low banking penetration and tailoring its range of products and services to the needs of all income groups. As a result, in 2015, the Group had the largest branch network in Morocco and the most extensive network in Africa with a total of 3,534 branches, 2,811 of which were in Morocco, 219 in North Africa, 320 in West Africa and 111 in Central Africa.
branches 219 in North Africa 2,811 branches Number of branches at 31 December 2015 in Morocco 3,534 3,331
695 723 branches 320 in West +6.1% 2,636 2,811 Africa branches 111 in Central dec 2014 dec 2015 Africa Morocco Overseas
Products tailored for every type of customer
Through its specialised subsidiaries, a rechargeable prepaid card without and, of course, student loans. the Group is able to offer products needing to have a bank account and Wafa Assurance designs, arranges, and services that are tailored to every Pay Cash, a cash payment service. distributes and manages insurance type of customer. Wafasalaf, through its extensive cover for savings, retirement, Wafacash, in partnership with consumer credit range, contributes protection and damage to property. major international money transfer to the well-being of those customers To best meet the needs and companies such as Western Union, with bank accounts. Consumer loans expectations of its customers, Wafa MoneyGram and RIA, provides an are available for all types of lifestyle Assurance has developed insurance extensive range of services such purchase – white goods for the home, products for every type of customer as rapid money transfer, over- home furnishings, renovation work, including low income customers and the-counter foreign exchange and auto finance, funding for down- small businesses. consumer credit. It also offers payments to enable customers to innovative services such as Floussy, buy their own homes, travel loans
38 FOSTERING sustainable economic development 02
“Hissab Bikhir”, encouraging financial inclusion
In partnership with its Wafacash located in areas close to target of building, acquiring or renovating subsidiary, Attijariwafa bank became customer’s homes and places of their homes. the first Moroccan bank to introduce, work. Opening hours are extended Thanks to Wafacash’s extensive in 2009, “Hissab Bikhir”, a banking to suit customers’ needs. network, its expertise in this service for low income households. This package, which initially customer segment and its The service, which is designed to comprised only a few options, has intimate knowledge of Attijariwafa enable low-income households since been expanded to include bank’s various business lines and to gain access to the Moroccan a cash withdrawal card and subsidiaries, the Group intends to banking system, encourages financial subsequently, in 2013, a specific- continue to expand this product inclusion. purpose consumer loan as well as range by introducing bank insurance Consisting of a bank account a micro-credit range in partnership products and home loans. It is also providing access to basic financial with Al Amana Micro Finance. The expected to offer this service in other services at an appropriate and aim is to encourage the development countries in which the Group has affordable price, it is distributed of micro-entrepreneurship as well operations. via 1,300 Wafacash points of sale, as helping customers fund the cost << The first Moroccan bank to have developed a financially inclusive service, “Hissab Bikhir” >>
“Rahma”, an insurance
Boomerang product for funeral expenses
As a socially responsible insurance company, Wafa Assurance announced a major innovation in 2014 when للمزيد من املعلومات اتصلوا ب: it launched “Rahma”, a specialist مـجمـوعـة الـتـجـاري وفـابـنـك 550 005 0802 insurance product. It enables persons on low or irregular incomes and without life insurance cover to pay for upfront funeral expenses. Policyholders may nominate beneficiaries who receive an immediate lump sum payment.
39 FOSTERING sustainable economic 02 development
UNDERTAKING NO. 3 ESTABLISHING long term customer relationships based on trust
Attijariwafa bank’s business model is entirely customer-centric. The Group endeavours to develop sustainable trust-based relations with its customers and protect their interests by providing services which are accessible and tailored to their needs. As part of its quality policy, customer satisfaction is one of Attijariwafa bank’s top priorities.
40 FOSTERING sustainable economic development 02 ENSURING A SERVICE RANGE WHICH IS TRANSPARENT AND TAILORED TO CUSTOMERS’ NEEDS
Protecting customers’ personal data
Protecting personal data is a undertaking receives awareness international standards, a project prerequisite to maintaining customer training on the subject. is being implemented to ensure trust. Attijariwafa bank complies compliance with the Payment Card with the latest legal requirements To protect personal data, access to Industry Data Security Standard on data confidentiality (NM09-08) the Group’s different information (PCIDS) for the safety of cardholder for customers and employees in systems is governed by specific data. This project involves the bank’s the form of a formal undertaking authorisation which is only granted payment card division. in respect of rules relating to after employees undergo a highly information confidentiality. Each secure and formal validation process. employee concerned by such an Intent on adopting the very best
An ethical approach to customer relations
The Group endeavours to improve product range and they have access transparency with regard to its to an in-company manual providing product offering by ensuring that details about products and services. the very highest standards are met Each year, advisors participate in an when advertising and communicating immersion session with their small about each type of product. Marketing business customers to obtain a better materials and promotional offers understanding of their activities and provide details about all characteristics needs, to be able to provide them of products and services and employ with the most appropriate solutions. simple language and illustrations where appropriate. In this regard, the Regional tours are also organised Group exceeds the requirements of by head office departments to gain a Act 31-08 on consumer protection. better understanding of customers’ expectations. By way of example, Wafacash has adopted a global charter which incorporates the following aspects into its communications strategy – use of dialectal Arabic with “chakl”, adopting an informal and inclusive tone, using striking and illustrative visuals, avoiding written text as much as possible and tailoring the message to a target audience with a generally low literacy level. At branch level, the Group has introduced sales tools including a CRM (customer relationship management) system which help sales staff identify products that are the best adapted and most suitable for customers. Sales staff are also given regular training about the
41 FOSTERING sustainable economic 02 development Preventing customers from becoming financially overstretched
Attijariwafa bank pays particular attention to the risk of its customers becoming financially overstretched. The Group’s risk management policy incorporates a customer’s borrowing capacity at the very start of the credit approval process. Each credit application is rigorously routed through a centralised system which generates a credit rating prior to any decision being taken. difficulties during the duration of the difficulties who are not insolvent. A loan will not be approved if it loan. It provides a special service for exceeds the customer’s borrowing More generally, to raise awareness ‘customers encountering cash flow limit. Monitoring is subsequently about financial matters among difficulties’ (CDT). This pioneering carried out to appraise a customer’s families and to help to them better approach, adopted by the loan situation. manage their budget and spending, recovery department in 2014, proposes Wafasalaf has published a guide on Wafasalaf, the Group’s specialised appropriate solutions such as loan financial and budgetary management. consumer credit subsidiary, is deferment or consolidation. This unit This guide is available to everyone committed to providing customers with deals with about 5% of ‘recovery’ at the following address: the necessary advice and assistance customers and is primarily aimed at should they encounter any unforeseen customers encountering cash flow www.jegeremonbudget.ma.
MANAGING COMPLAINTS AND CUSTOMER SATISFACTION
Improving customer
relations Number of customers participating in the customer empathy survey * 10,000 Customer feedback provided by 11,000 9,500 9,000 Attijariwafa bank’s customers is 10,000
a powerful catalyst for ongoing 9,000 improvement and is essential to the 8,000 bank’s development. The Group’s 2013 2014 2015 Customer Empathy Programme (CEP), in place since 2008, is a means of measuring customer satisfaction, both externally and internally (between Overall customer satisfaction rate* the bank’s networks, subsidiaries and head office departments), based 90% 90% on a 35 measurement criteria and 95 88% more than 250 indicators. 90
In 2015, more than 10,000 small 85 businesses and personal and 2013 2014 2015 professional banking customers participated in the customer empathy survey.
42 FOSTERING sustainable economic development 02
Internal quality benefiting customers Quality Awards competition
The Group has developed a culture To obtain comprehensive and detailed Since 2011, the annual Attijariwafa bank of in-company cooperation between feedback, the customer empathy Quality Awards competition has units and departments aimed programmes were complemented by provided recognition for employees at delivering excellent customer Qualimesure, a process management who have made an outstanding service. 64,000 in-company and performance measurement tool. contribution in terms of service surveys were conducted in 2015 quality. Awards are made based on As part of an ongoing process of relating to different aspects of an objective methodology in which self-improvement, a number of daily cooperation, to cross-measure both external and in-company service commitments continued to be levels of satisfaction between the customers are active stakeholders. implemented for property loans, SME bank’s subsidiaries, head office It is the customers themselves who loans and payment cards. In 2015, departments and personal and choose the prize winners. 1,700 employees were able to benefit professional banking networks. from the newly-launched quality In 2015, the Quality Awards competition This programme, encompassed intranet service, an information- was organised on the theme of about 75% of the bank’s units, sharing forum about quality-related innovation. 4 gold, 7 silver and 6 resulted in each unit drawing up issues. bronze awards were made. an action plan. ualité Q 20 ix 1 r 5 P << Managing customer complaints
18% Over and above the regulatory requirements, Attijariwafa bank is fully decline in complaints aware that handling complaints effectively is an important means of compared to 2014* fostering customer loyalty. A number of measures have been introduced >> to successfully meet this challenge including: • Providing customers with a variety • Establishing a Complaints of different channels; Management Centre, a department providing the highest level of service << • Applying effective organisational for handling and monitoring of procedures; customers’ complaints. • Having the best quality information 11% systems; increase in the satisfaction rate relating to complaints * handling in 2015 >> Banking mediation Attijariwafa bank endeavours free-of-charge mediation service. to ensure that any form of Information about referring a dissatisfaction or malfunction is matter to Bank Al Maghrib’s resolved rapidly, if not immediately, mediation service is available on as soon as the customer has informed the Group’s website as well as in the branch. Nonetheless, should documentation sent to customers. a disagreement persist after all An explanatory guide may also attempts to resolve it have been be downloaded on the Group’s exhausted, the customer may refer institutional website. the matter to Bank Al Maghrib’s
* Scope – Bank (parent)
43 03 RESPECTING THE ENVIRONMENT and combating climate change UNDERTAKING NO. 4 Reducing the Group’s environmental impact
UNDERTAKING NO. 5 Promoting ‘green’ growth RESPECTING THE ENVIRONMENT and combating 03 climate change
UNDERTAKING NO. 4 REDUCING the Group’s environmental impact
The Group has adopted a number of initiatives to reduce its impact on the environment. This is considerable given the size of the Group’s workforce and operations. Attijariwafa bank is also involved in organising events which contribute to protecting the environment and combating global warming.
46 RESPECTING THE ENVIRONMENT and combating climate change 03
PRESERVING THE ENVIRONMENT BY IMPROVING WASTE MANAGEMENT AND RECYLING WHILE REDUCING PAPER, WATER AND ENERGY CONSUMPTION
Consuming paper responsibly Paper is the consumable most widely • Raising employee awareness << used by the Group in its day-to-day • Adopting a paperless approach More than operations. It poses a significant such as for employee pay slips environmental challenge. and bank statements The bank and its subsidiaries have • Using tablet computers and screens made considerable efforts to reduce 6,3million in meeting rooms paper consumption, resulting in a sheets of paper saved number of initiatives with regard • Centralising multi-function printers in 2015* to its employees and customers • Digitalising customer relations including: >> • Grouping together customers’ bank Since 2012, the bank has seen a statements over a two-month period sharp decline in paper consumption due to its rationalisation policy. In • Publishing customers’ bank 2015, the Group registered savings << statements on both sides of the page of more than 6.3 million sheets of • Not printing some notices and paper, equivalent to 425 trees saved, 19% management reports 7.6 million litres of water and 36,515 decline litres of petrol. in paper consumption * compared to 2012 >>
Total paper consumption in number of sheets*
58.3 millions 51.1 millions 60 millions 47.7 millions 46.9 millions 50 millions
40 millions 2012 2013 2014 2015
* Scope – Bank (parent)
47 RESPECTING THE ENVIRONMENT and combating 03 climate change
Controlling energy consumption
To reduce energy consumption, A centralised management system Wafasalaf and Wafa Assurance the Group has incorporated has been introduced at the bank’s have also introduced photovoltaic environmental criteria when headquarters enabling lighting solutions and thermal energy designing and installing office and other equipment such as air equipment at their respective head infrastructure such as lighting, conditioning and lifts to be controlled offices, resulting in a significant air conditioning and thermal automatically. decrease in electricity consumption. insulation. The bank, together with its Wafasalaf, Wafacash has equipped its mobile Programmes to replace outdated Wafacash and Wafa Assurance branches with an autonomous solar equipment favour using energy- subsidiaries, has also introduced power system after installing solar efficient and low-energy fixtures a policy of automatically replacing panels in 2015. and fittings such as motion detectors, lighting by LED bulbs at head office timers, the latest lift technology and in all branches. and variable refrigerant flow air conditioning systems etc. << Electricity consumption at head office sites (GW)*
13.3 millions 14% 12.6 millions 12.2 millions decline 14 millions 11.4 millions in electricity 12 millions 10 millions consumption 2012 2013 2014 2015 compared to 2012* >>
Reducing CO2 emissions
To reduce carbon emissions, the Wafa LLD, the Group’s long-term Group is encouraging employees vehicle leasing subsidiary, ensures to use video-conferencing facilities that its customer car fleet is con- rather than undertaking business stantly renewed and updated by travel. The bank has 18 web-con- replacing older models with new ference rooms in Morocco. It also low emission vehicles every three has increased the authorised level years on average. As a result, this of cash reserves held by branches, is helping to improve the Group’s resulting in a 25% reduction in the environmental performance. number of cash-in-transit journeys.
* Scope – Bank (parent)
48 RESPECTING THE ENVIRONMENT and combating climate change 03
<< 90% of the bank’s IT servers are cloud-based >>
Responsible waste management
The Group endeavours to minimise The bank, together with its Wafasalaf the direct impact of its environmental and Wafa Assurance subsidiaries, waste by constantly improving its have adopted a system of sorting waste management and recycling and recycling waste in partnership processes. with an external service provider. The bank and its Wafasalaf and Wafa Assurance has also acquired an Wafacash subsidiaries have adopted industrial paper shredder, resulting a policy of automatically donating in a significant reduction in the all used IT equipment to charitable volume of waste. organisations for reuse or recycling.
49 RESPECTING THE ENVIRONMENT and combating 03 climate change
UNDERTAKING NO. 5 Promoting ‘green’ growth
Because global warming is a threat to the global economy, to the planet and to individuals’ health and welfare, the Group supports and meets the needs of its customers while endeavouring to reduce the environmental impact of its actions. Attijariwafa bank group is one of Morocco’s leading players in financing ‘green’ growth.
<< A leading player in funding renewable energy projects in Morocco >>
50 RESPECTING THE ENVIRONMENT and combating climate change 03 FUNDING RENEWABLE ENERGY PROJECTS
Attijariwafa bank group is considered to be a leading player in funding renewable energy projects in Morocco.
Committed to developing renewable energy in Morocco
After making a significant contribution to funding the Tarfaya project in 2012, Africa’s largest wind farm with a production capacity of 300 MW, the Group renewed its support for the renewable energy sector in 2015, providing MAD 520 million of funding in 2015 to expand the Akhfennir wind farm with a production capacity of 100 MW. This expansion project, overseen by Nareva Holding within the framework of Act 13/09 on renewable energy, was the result of the wind farm’s first phase, which the Group financed in 2011, being such a success. Attijariwafa bank is also the co-arranger and << collateral agent for this MAD 1.1 billion debt transaction. MAD 520 million worth of funding in 2015 to expand the Akhfennir wind farm with a production capacity of 100 MW >> In 2014, the Group also helped to wind farms in the south of Morocco Commitments << finance Cleanergy’s pioneering with a production capacity of 850 MW. totalling MAD project, which involved equipping a The financing proposal chosen by village in the Essaouira region with Nareva Holdings, the successful a solar energy unit and promoting bidder, was the one submitted by this type of energy. 3.6 Attijariwafa bank group. This was a In 2015, Attijariwafa bank also firm offer to provide comprehensive billion supported four consortia as part of funding for the entire wind farm since 2011 >> ONEE’s tender offer to develop five project.
51 RESPECTING THE ENVIRONMENT and combating 03 climate change
Developing green loans with the Salaf Ecolo offer
Wafasalaf, a Moroccan consumer credit subsidiary, has developed a new range of ‘green’ loans aimed at reducing personal energy consumption by purchasing solar panels, solar heaters and electric and hybrid cars.
Supporting environmental protection L’efficacité énergétique. organisations and initiatives Votre entreprise y gagne. Le Maroc aussi.
Attijariwafa bank group is committed held in Casablanca to promote to organising events and proactively investment opportunities within participating in initiatives which the sector. contribute to environmental The Group was also involved in protection and enhancing the overall organising the COP21 forum in 2015 environment. and is heavily involved in preparations In 2014, Attijariwafa bank partnered for the COP22 event which will be the Africa Photovoltaica exhibition held in Morocco in November 2016.
SOLUTIONS EFFINERGIE AttijA riwA f A b A nk sponsor du sA lon p hotovoltA icA Conducting research Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité into Morocco’s electric d’établissement de crédit par arrêté du ministre des finances et de la privatisation n° 2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333. and hybrid vehicle market
Wafa Assurance’s thirst for innovation, by offering products adapted to its customers’ needs, led it to conduct research in 2015 into the growth potential of Morocco’s electric and hybrid vehicle market. This research enabled it to identify potential opportunities in this sector and envisage the possibility of adapting its product range to this market segment.
52 RESPECTING THE ENVIRONMENT and combating climate change 03
SUPPORTING ENERGY TRANSITION
To meet the challenges imposed by climate change, Attijariwafa bank has been committed, since 2014, to supporting Morocco’s energy strategy by:
• Providing appropriate finance to energy companies; • Supporting companies which have either embarked on a process of sustainable development or are optimising energy consumption; • Encouraging companies to use renewable energy; • Encouraging personal and professional banking customers to reduce their energy consumption and make savings.
“Effinergie”: the solution for energy transition
The Group’s commitment to d’Investissements Energétiques (SIE), d’Investissements Energétique supporting energy transition can aimed at supporting the development (SIE) on the theme of “energy be seen in its launch of “Effinergie” of renewable energy and energy- efficiency, a vector for growth for corporate customers interested efficient projects in Morocco. and competitiveness”. Similarly, in becoming energy efficient and Attijariwafa bank organised a second As part of an ongoing process to raise more competitive. international conference on digital awareness of this product among technology and energy efficiency In addition to launching this product, corporate customers, the Group in partnership with BPI France in the Group signed a partnership organised a seminar in October November 2015. agreement in 2014 with Société 2015 in conjunction with Société
l’Efficacité énErgétiquE,
votrE EntrEprisE y gagnE, lE maroc aussi.
solutions EffinErgiE
53 RESPECTING THE ENVIRONMENT and combating 03 climate change
SUPPORTING GREEN PROJECTS IN AFRICA
The launch of the African Energy Efficiency Fund to attract investments in the region
Attijariwafa bank group, in partnership with Spain’s Suma Capital, launched the African Energy Efficiency Fund (FAEE) in 2015. The FAEE aims to attract capital to invest in energy efficiency projects in Morocco, Tunisia and Ivory Coast. This initiative will enable Attijariwafa bank to support its customers in their efforts to reduce their energy bills. This Fund will also generate an annual reduction of more than 200,000 tonnes of CO2 emissions and improve the competitiveness of target countries by reducing their energy intensity as well as creating more than 3,000 jobs. This project forms an integral part of the state energy strategy of Morocco, Tunisia and Ivory Coast. It aims to reduce energy consumption and promote clean and sustainable technologies. This initiative earned the distinction of receiving an Iberdrola Award for International Energy Cooperation. The awards, which are jointly organised by the Spanish government and Iberdrola, acknowledge the most outstanding initiatives in international energy cooperation.
Funding for a project to safeguard and enhance Cocody Bay
Invaded by mud and waste, Cocody The project aims to rehabilitate Bay, a highly symbolic location in sewerage treatment facilities that Abidjan, Ivory Coast’s financial cap- have deteriorated, build dams and ital, is facing a natural catastrophe. hydraulic facilities as well as building road infrastructure and crossings. Attijariwafa bank and its Ivorian subsidiaries are tasked with the job It also involves building a marina, an of financially structuring a project, urban park and landscaped walkways estimated at MAD 1.7 billion, to as well as an ambitious programme safeguard and rehabilitate the bay. to develop sports, cultural and retail The Group also provided MAD 167 amenities. It also includes decontam- million in bridge finance to the Ivorian inating the artificial lake within the government to enable it to start work lagoon and landscaping the banks on cleaning up and restoring the bay. surrounding Cocody Bay.
54 RESPECTING THE ENVIRONMENT and combating climate change 03
CONTROLLING NON-FINANCIAL RISK IN FINANCING AND INVESTMENT ACTIVITIES
Managing non-financial risk
Attijariwafa bank group both supports business sectors and large projects. business sectors such as arms and meets the needs of its customers The Group hires experts to conduct manufacture, tobacco, alcohol and while endeavouring to reduce the environmental impact studies in gaming, etc. Non-financial analysis environmental, social and corporate respect of environmental, social and is also carried out when making governance (ESG) impact of its actions. corporate governance factors. The investment decisions in non-quoted conclusions of these due diligence companies. This includes examining Non-financial risks are taken into studies may result in corrective ESG criteria, the characteristics of consideration when taking finance measures to limit the negative impacts. the company’s business lines and and investment decisions. ‘Virtuous’ performance indicators. projects are granted preferential As far as Wafa Assurance’s investment financing terms which means activity is concerned, the company Wafa Assurance’s assets are also increased flexibility and adaptable has adopted a strategy of investing invested in investment funds, some interest rate schedules, etc. in a sustainable and responsible of which focus on infrastructure corporate sector. As a result, the investment (motorways, energy and Particular attention is paid to ‘sensitive’ insurer does not invest in sensitive tourism).
55 04Guichet
ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees and suppliers 04
UNDERTAKING NO. 6 Ensuring integrity, loyalty and transparency at every level of the company
UNDERTAKING NO. 7 Improving employees’ working environment
UNDERTAKING NO. 8 Responsible procurement ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees 04 and suppliers
UNDERTAKING NO. 6 Ensuring integrity, loyalty and transparency at every level of the company
Compliance with rules of integrity, loyalty and transparency are key principles underpinning Attijariwafa bank’s approach to corporate social responsibility. The Group takes every step to prevent corruption, combat fraud and comply with competition guidelines. Its ethical undertaking also encompasses conflicts of interest, combating tax evasion, money laundering and terrorism financing. In all these areas, Attijariwafa bank is committed to raising employee awareness and to ensuring that compliance rules are applied properly. These principles are overseen by the Group Compliance division, which reports directly to the Chairman and Chief Executive Officer. The Compliance division ensures that the Group complies with ethical rules, banking and financial regulations, legislation and global standards.
58 ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees and suppliers 04
CORPORATE GOVERNANCE
The Board of Directors and its specialised committees
Attijariwafa bank ensures that it Director’s Charter, undertake to Directors with its work. These bodies possesses the appropriate corporate comply with the obligations attached also have high rates of attendance. governance bodies to be able to to the post of director, particularly The Board of Directors met on 6 entirely fulfil its responsibilities in with regard to confidentiality of occasions in 2015 with an attendance order to serve the company’s best information, managing conflicts of rate of 80%. interests, meet the expectations of interest and trading in the bank’s its main stakeholders and ensure shares. To improve its corporate governance that it complies with regulations. practice, Attijariwafa bank plans Attijariwafa bank has adopted best to conduct an appraisal in 2016 as Rules regarding the proper functioning practice in terms of corporate to whether the Board of Directors of corporate governance bodies are governance. Its specialised committees functions properly. described in in-company rules. The are designed to explore issues in company’s directors, by signing a detail as well as helping the Board of
Chaired by Mr Mohamed EL KETTANI, the Board of Directors comprises 10 members who are appointed for a 6-year period.
Composition of the Board of Directors at 31 December 2015
Name Function Mr Mohamed EL KETTANI Chairman of the Board
Mr Antonio ESCAMEZ TORRES Vice-Chairman
Mr Mounir EL MAJIDI Director, representing SIGER
Mr Hassan OURIAGLI Director, representing SNI
Mr Abdelmjid TAZLAOUI Director
Mr Aymane TAUD Director
Mr José REIG Director
Mr Abed YACOUBI SOUSSANE Director
Mr Aldo OLCESE SANTONJA Director
Mr Manuel VARELA Director, representing Santander
Mrs Wafaa GUESSOUS Board Secretary
59 ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees 04 and suppliers Meetings of the Board of Directors and specialised committees in 2015
Committees reporting to Function Number of Number of Attendance the Board of Directors members meetings rate
Board of Directors Sets overall corporate strategy. 10 standing 6 meetings 80% The Board is also attentive to members the interests of shareholders and other stakeholders. The Board’s work is guided by recommendations from the specialised committees.
Strategy Committee Responsible for steering 4 standing 3 meetings 90% strategy and monitoring the members Group’s different business lines in Morocco and overseas. Audit and Accounts Analyses the Group’s accounts, 3 standing 7 meetings 80% Committee reviews the work of the members statutory auditors and ensures effective control of risk and of internal and external audit services.
Major Risks Committee Rules on the Group’s overall 3 standing 15 meetings 100% risk policy and validates the members Group’s major commitments. Appointments and Makes proposals to the Board 4 standing 5 meetings 100% Remuneration Committee in respect of the remuneration members of the Group’s senior executives.
Other decision-making bodies
The General Management Committee managing operations. It meets on is responsible for steering the a monthly basis and comprises Group’s performance. Comprising the the 22 main departmental heads, Chairman and Chief Executive Officer who are either Deputy Managing and the four Managing Directors, it Directors or Executive Directors, in meets on a weekly basis. addition to members of the General Management Committee. 04 The Management and Coordination Committee is responsible for
ENGAGEMENT 6 : Garantir l’intégrité, la Directors’ remuneration loyauté et la transparence à tous les niveaux de l’entreprise
ENGAGEMENT 7 : Améliorer le cadre de vie des collaborateurs The Annual General Meeting has of Directors’ resolution decides on
ENGAGEMENT 8 : Réaliser des achats approved a budget of MAD 4 million how this sum is distributed between responsables for directors’ remuneration. A Board directors.
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UPHOLDING BUSINESS INTEGRITY
A code of good conduct promoting ethical principles
At Group level, a code of good conduct frames employee practices. It comprises the following corporate undertakings: - The fundamental principles of loyalty and equality; - Employees’ obligations in terms of confidentiality, transparency and cooperation; - Specific rules applying to customer relations, advertising, gifts, employees’ personal banking transactions, protecting the Group’s assets and use of IT; - The Group’s responsibilities towards its employees to ensure fairness in respect of employment, workplace safety and safeguarding employee privacy; - Professional behaviour to ensure that financial statements give a true and fair view of operations, report and deal with complaints relating to the code or any matter likely to broaden its scope. An alert procedure is in place to ensure that incidents of breach are reported to the Group Ethics Officer who is responsible for ensuring compliance with this code. The code of good conduct is published in French and Arabic. All Group subsidi- aries also apply the code. This code is given to every new employee who must sign it. The employee receives training as to its contents on staff insertion days. An e-learning module on the code of good conduct is also available and accessible to all Group employees. Employees working in ethically sensitive posts and those sitting on corporate governance bodies also receive an annual awareness letter from the Group Ethics Officer reminding them of the rules of ethics relating to their function.
<< All Group employees are briefed on the code of good conduct when they join the Group >>
61 ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees 04 and suppliers
Other codes ensuring business integrity
Document Content
Code relating to the Contains the rules for the dissemination of important or sensitive dissemination of important or information for employees who perform so-called “sensitive” tasks and sensitive information are primarily “insiders” on a permanent basis. Confidentiality charter relating Sets out the rules that are tailored for the users in question. to internal data
Procurement code of conduct Informs buyers of what constitutes proper conduct and provides them with a framework for preventive and affirmative action. This code places particular emphasis on preventing corruption and on compliance with social and environmental rights by the Group’s suppliers. Code of ethics applicable to the Sets out the rights and obligations attached to the post of director, bank’s directors particularly with regard to confidentiality of information, managing conflicts of interest and trading in the bank’s shares.
Compliance
Given the ever growing array of obligations, it is constantly mobilising analyse the effects of compliance with regulations both domestically and monitoring systems and permanent recently introduced legislation and internationally, the Group Compliance control procedures, including re- regulations applicable to the banking department endeavours to monitor quirements relating to ethics and and financial services industry. and manage the risk of non-compli- financial security. In 2015, the bank ance. Complying with its regulatory launched and monitored a project to
COMBATING FRAUD, MONEY LAUNDERING AND TERRORISM FINANCING
Preventing fraud
Attijariwafa bank group’s Internal Control permanent control correspondents in system incorporates a permanent subsidiaries and business lines. control function which performs the task of permanently monitoring Group-wide activity. This is carried These permanent control functions, which are fully integrated at the Culture out independently of operational de Contrôle Interne business lines. This permanent control operating level, perform regular et Conformité GUIDE unit operates in the following way: controls and local checks covering roles are divided between a central the entire processes and activities of “Group Internal Control” function and the bank and its subsidiaries.
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The permanent control plans put The periodic control function regularly In addition, a highly effective audit in place, which deal with the main appraises, independently of all system was introduced which helps risks identified within the Group, are other functions, the efficacy of the to identify and prevent incidents of intended to monitor, detect and act, Group’s corporate governance and fraud. It aims to: where appropriate, when incidents risk management processes, the • Ensure maximum coverage within arise that are liable to result in fraud. effectiveness of in-company procedures its remit and audit frequency based and policies and the proper functioning This permanent monitoring system on a risk-based approach and a of the various levels of control. aims to foster a culture of ongoing standardised audit methodology; improvement of the risk control • Help reinforce operational efficiency processes as a whole, including the and risk control across the Group risk of fraud. by making recommendations and through preventive action; • Bolster supervision of audits of subsidiaries and develop synergies between subsidiaries; • Contribute to enhancing the effectiveness of internal control and risk control systems. In 2015, the audit plan covered the basic activities of the branch network, overseas subsidiaries and head office departments.
Anti-money laundering and combating the financing of terrorism (AML-CFT)
Attijariwafa bank has adopted a subject as well as the organisation, ensuring ongoing compliance by policy for ‘anti-money laundering functioning, roles and responsibilities the Group’s domestic and overseas and combating the financing of of each person involved. subsidiaries has been conducted terrorism’ which complies with since 2009. The aim has been to The Group has established anti-money Moroccan regulations and meets align subsidiaries’ AML-CFT systems laundering systems, provided training international best practice. with the parent company’s overall and organised initiatives to raise AML-CFT policy and with current This policy is underpinned by an AML- employee awareness. These have regulations. CFT Charter describing the overall been extended to all subsidiaries on strategic guidelines and rules on the a gradual basis. A large-scale project
In 2015, the Group undertook a series of Group-wide initiatives to reinforce financial security including:
• Bolstering in-company standards by developing applications for • Continuing to implement AML- by enhancing the corpus of AML- declaring and monitoring suspicious CFT systems at subsidiary level, CFT procedures; behaviour; particularly by the Group’s International Retail Banking (BDI) • Carrying out work to improve • Improving coverage of AML-CFT risk subsidiaries. AML-CFT information systems and bolstering ad hoc surveillance;
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UNDERTAKING NO. 7 IMPROVING employees’ working environment
With 17,223 people employed in 25 countries as at 31 December 2015, Attijariwafa bank pays particular attention to its employee’s working environment as it continues to grow as a company. Attijariwafa bank endeavours to promote and comply with the provisions of The International Labour Organisation’s (ILO) fundamental conventions and those of the Universal Declaration of Human Rights. The Group is also committed to promoting diversity, ensuring workplace health and safety and enhancing the skills and career paths of all its employees.
<< 17,223 employees across the Group >>
64 ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees and suppliers 04
Group profile
Geographical region 12.31.2013 12.31.2014 12.31.2015 Change 14-15 Morocco 10,061 10,453 10,756 2.9%
North Africa (excluding Morocco) 2,014 2,084 2,143 2.8%
West Africa 2,491 2,592 2,707 4.4%
Central Africa 1,143 1,170 1,190 1.7%
Europe 363 408 416 2.0%
Middle East 9 9 11 22.2%
Group Total 16,081 16,716 17,223 3.0% of which are bank employees 7,443 7,678 7,917 3.1%
Human Capital at the core of the Group’s strategy
Standardisation of HR practices at subsidiary level, as anticipated under the Development Plan 2015, resulted in the following achievements: - Sharing experiences in order to set up regional academies in Tunisia, Senegal and Cameroon; - An HR appraisal in support of CBAO’s ‘Excellence 2017’ strategic plan in Senegal; - Mutually beneficial cooperation with Attijari bank in Tunisia on HR practices and e-learning experiences; - Assuming responsibility for middle management training needs at UGB in Gabon; - Helping four Moroccan subsidiaries to implement Human Resources Information Systems (SIRH); - Group Human Capital competition to recruit executives to senior posts within the Group’s Specialised Finance Companies; - 4 classes participating in the Yeelen programme, dedicated in recruiting youngsters of sub-Saharan origin.
In order to build on these achievements and make an effective contribution to the strategic development plan 2016-20, Human Capital Group has drawn up a new HR transformation plan. This focuses on the needs of Group subsidiaries regarding their respective development plans consistent with their level of maturity and individual characteristics.
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PROTECTING EMPLOYEES’ RIGHTS AND PROMOTING DIVERSITY
The fundamental principles of the Group include those of equal opportunity and non- discrimination. A specific undertaking in this regard is stipulated in the Group’s Code of Good Conduct. Attijariwafa bank group endeavours to ensure compliance with these principles when recruiting, remunerating and training employees as well as in their career development.
Gender equality
The proportion of women in managerial and non-managerial roles has remained broadly stable over the past three Proportion of women in the Group’s workforce years. Women accounted for 40.6% of the Group’s total workforce and 40.1% 40.6% 39.2% of managerial staff in 2015. 42 39.1%
At bank level, 15% of members of 40 the Management and Coordination Committee are women. 38 2013 2014 2015 << Women account for 40.6% International Women’s Day of the Group’s Each year, Attijariwafa bank pays in learning how to read and write workforce tribute to its female employees on and to highlight their self-initiative >> International Women’s Day, distributing in their thirst for knowledge. gifts and organising events related In 2015, Wafasalaf organised a se- to women in Morocco and overseas. ries of conferences on the theme These include hosting exhibitions by of ‘Female Leadership’. This was female artists who are employees of a new, vibrant and varied concept, the bank, organising conferences on paying tribute to women of different gender-based themes and holding backgrounds who came together to sporting events etc. tell their life stories and share their To celebrate International Women’s experiences. Day in 2014, the Attijariwafa bank Also in 2015, as is customary, gifts Foundation organised, in conjunction were distributed in each of the bank’s with the Group’s various divisions and offices and similar initiatives were subsidiaries, a series of afternoon organised at subsidiary level in meetings in literacy centres for Morocco and overseas. women in Casablanca and in several regions around the country. These events provided an opportunity to pay tribute to 305 women who had shown determination and courage 66 ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees and suppliers 04
Integrating employees with disabilities
The bank employs a number of people of equipment that is adapted to their with a disability or reduced mobility. needs, providing medical check-ups Several measures are taken to ensure by staff doctors and having special that they are fully integrated within emergency evacuation procedures the bank. These include assigning to ensure that they are immediately jobs that are appropriate to their cared for. state of health, bearing the full cost
Cultural diversity With operations in several countries, << more than 25 different nationalities are represented across the Group’s Mor than workforce. The Group places particular 25 emphasis on developing intercultural relations. nationalities within the Group The Group has adopted a policy of recruiting local staff. Expatriate >> employees account for only 1% of the workforce at overseas subsidiaries.
International Women’s Day
The Yeelen programme has seen 67 young sub-Saharan graduates recruited since 2009, including 23 in 2014
The Yeelen programme was established by the Group in 2009 with the aim of recruiting graduates of sub-Saharan origin studying in Moroccan higher educational establishments. After 12 months of training, these graduates are then hired by the Group’s subsidiaries in their countries of origin. This programme enables participants to gain an in-depth understanding of Attijariwafa bank’s corporate values and strategy and become Group ambassadors for sub-Saharan subsidiaries as well as enhancing local expertise at subsidiary level. The programme also fosters intercultural exchange within the Group.
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Recruiting and integrating young graduates
In recent years, Attijariwafa bank of initiatives are in place to integrate these new recruits as follows: has adopted a proactive approach to recruiting youngsters as a means of • A mentoring system involving 200 Group’s corporate culture and ensuring that it has the necessary managers helps new employees values. This seminar provides a resources for its corporate development. to become familiar with the Group forum for interaction between As a result, the Group participated in and manage their careers; departmental managers and the new recruits. 22 university and higher educational • Sindbad, a one-day integration forums in 2015. seminar for new managerial staff • Afak, a one-day integration seminar It also strengthened its partnership of the bank and its subsidiaries. for employees promoted to managerial with the National Employment The seminar brings together new status. Agency (ANPE), signing a convention recruits and instils in them the aimed at improving job prospects for Moroccan youngsters. This policy of recruiting young graduates has resulted in a youthful workforce << with 66% of employees below the age of 35 years. In 2015, 627 new graduates were 66% recruited by the bank. A large number of employees are below the age of 35 in 2015* >>
Age pyramid in 2015*
Age bracket Women Men Over 55 years 1% 4% 46-55 years 4% 9% 36-45 years 6% 10% 26-35 years 19% 30% Under 25 years 6% 11%
A tribute to retirees
The Group is keen to secure the final them with the necessary information phase of an employee’s career and relating to their new-found status, benefit from the knowledge that highlight the opportunities available he/she has acquired. A ceremony to them such as voluntary work or is organised annually to pay tribute recreational activities and help them to retiring senior colleagues. It also to adjust to this change. provides an opportunity to provide
* Scope – Bank (parent)
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ENSURING EMPLOYEES’ HEALTH, SAFETY AND WELFARE
Health and Safety policy oriented towards “prevention, proximity and reactivity”
Attijariwafa bank’s Health & Safety management system meets the requirements set by the International Labour Organisation. It enables all employees and sub-contractors to perform their duties under the best << possible conditions. The bank’s Health & Safety management systems is oriented towards “prevention, 4,028 proximity and reactivity”. This system employee is based on in-company standards established on the basis of a survey medical visits * appraising the professional risks in Morocco in 2015 inherent in each post and at each site. >>
Policy is coordinated by the head office- vaccination and screening campaigns, based Health & Safety Committee awareness campaigns on themes and implemented across the entire such as the benefits to health of doing country for increased efficiency and sports and having a balanced diet, proximity. The bank is equipped with events to celebrate the WHO’s World 11 head offices and regional medical Health Day, diabetes walks, screening centres comprising 5 nurses, 2 social programmes and initiatives to combat workers and 14 occupational medical smoking and cardiovascular diseases. officers. In 2015, a new diabetes prevention Risk-mapping is carried out each initiative and an influenza vaccination << year as part of the annual medical campaign were carried out across report. As a result, an annual action the country. plan is drawn up and the various regional To ensure employee safety, workplace outcomes are implemented by the medical services fire drills occur regularly and employees 8 regional health centres. are given first aid and fire safety training. head office Beyond simply meeting its statutory 204 evacuation teams were set up and 3 medical obligations, the bank carries out a 941 bank employees trained in 2015. number of initiatives each year to centres promote employee health such as * in Morocco >>
* Scope – Bank (parent)
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ENSURING DECENT REMUNERATION AND HIGH QUALITY SOCIAL PROTECTION FOR ALL EMPLOYEES
Remuneration Social benefits
The bank’s remuneration policy has In addition to basic remuneration, Attijariwafa bank offers other social three main aims: reduce disparities benefits contributing to employees’ welfare such as : and seek fairness, promote job satisfaction and loyalty and reward • Comprehensive sickness, disability • Holiday centres and agreements performance. Policy is governed and invalidity insurance cover; with tourism centres across the entire country for employees and by rules which take into account a • “Coups durs” medical and financial their families; number of criteria such as the annual assistance in the event of serious evaluation assessment, in-company illness; • Summer camps for employees’ salary dynamics and external market children; dynamics, particularly relating to the • Health centres in major cities for banking industry. medical visits and immunisation, • Funding for pilgrimages to Mecca screening and awareness campaigns; for a limited number of employees each year. • Loans on attractive terms; • Support from hardship and emergency funds in the event of serious illness or handicap.
Since 2006, arts and sports schools extra-curricular activities such as have been set up across Morocco drawing, painting, music, dance, for employees’ children aged 6-12. theatre and sport. In 2015, 885 children These are designed to complement of bank employees were registered the academic curriculum by offering at 42 arts and sports schools.
<< Employee share ownership
2.6% In 2005, the Group adopted a policy of the bank’s share promoting employee share ownership to incentivise employees and enhance capital is owned by their sense of belonging to the Group. Group employees In recent years, the Group has had three equity offerings reserved for >> Morocco-based employees.
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FOSTERING EMPLOYEES’ SKILLS ENHANCEMENT AND CAREER PROGRESSION
Job security Length of service in 2015*
Attijariwafa bank offers employees the Seniority Women Men guarantee of job security in the form of permanent employment contracts. 20 years or more 5% 13% In 2015, 95.1% of contracts were of 12-19 years 5% 8% this type. The remainder were work 5-11 years 12% 17% placement contracts, almost all of which (97%) were converted into 2-4 years 8% 13% permanent contracts by the end of Less than 2 years 6% 13% the placement period. << << 95.1 % 60% of contracts were * of employees permanent contracts in 2015 had worked for the company for >> more than 5 years in 2015* >> Training policy
The Group’s wide range of training programmes is the result of a consultative approach each year in which employees provide feedback at their annual performance appraisals Types of training programme about their training needs, managers by participant in 2015* express their requirements and the company’s structural needs are taken 4% into account. 3% The bank’s training policy comprises 34% of business line courses to enhance job-related skills, specific training programmes such as managerial and 22% Business line courses behavioural training or personal skills development training, core structural Core structural programmes programmes to meet the Group’s Specific training programmes strategic goals as well as inter-bank Inter-bank diploma-based training diploma-based training. In addition, Language training and external seminars language training is provided to 37% employees with overseas exposure. Seminars tailored to business lines are also organised.
* Scope – Bank (parent) 71 ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees 04 and suppliers
Employees have also been able to access an e-learning platform since Training trends* 2010. New training modules are added each year enabling the bank to:
• Mobilise its network staff more • Monitor training on a modular basis, Total Average effectively and raise productivity; enabling each participant to progress number number at his or her own pace and meet Year of training of training • Reduce training-related travel, regulatory requirements relating days/ days per help reduce CO2 emissions and to raising employee awareness hours employee reduce traffic-related risks; about certain issues; 2013 2,700 3.5 • Make it easier for users to access • Train the maximum number of 2014 26,012 3.4 training as a function of their people in a short time period. professional constraints; 2015 28,615 3.6
At end-2015, the e-learning platform comprised thirty-two modules dealing with a wide range of themes relating to business lines, regulations and Career management behaviour etc. To ensure that employees’ personal and professional development is consistent with the Group’s needs, Attijariwafa bank has adopted a Training budget (MAD millions)* career management system based on Strategic Workforce Planning (GPEC). 24.7 22.4 23.3 Each year, Attijariwafa bank assesses the performance and skills of its 25 employees by conducting an annual 20 performance appraisal. This quality 2013 2014 2015 time between an employee and his or her manager provides an opportunity to review the work accomplished over the previous year and team dynamics, express one’s thoughts and wishes and set goals for the coming year. To promote job mobility and encourage 136,640 hours of training dispensed to 1,729 career progression, job vacancies beneficiaries by the Attijariwafa bank Academy are published in an in-company Job Exchange. The GPEC system is also a means of identifying and supporting the Group’s high fliers. The bank’s training academy has helped implement the bank’s training policy since 2007, offering training programmes and courses that are of relevance to today’s banking industry. These are designed to enhance employees’ skills and, among other things, improve customer service. Harmonisation of HR practices at Group level resulted in subsidiaries setting up regional academies in Tunis in 2008 and in Dakar and << Yaoundé in 2013, based on the Casablanca model. 93% of employees benefited from an annual performance appraisal in 2015* >>
* Scope – Bank (parent)
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PROMOTING EMPATHY, SOCIAL DIALOGUE AND COLLECTIVE BARGAINING
Values system and corporate culture
The Group’s corporate values – by Attijariwafa bank group. A number corporate citizenship, leadership, of Group-wide events are organised solidarity, commitment and ethics each year such as the AWB Cup, – have underpinned its corporate which brings together employees culture since 2005. of the bank and its African and European subsidiaries for a five-a-side Cooperation within the company and international football tournament. team spirit are strongly encouraged
Dialogue between management and employees << Social policy is aimed at developing trade unions including remuneration, a constructive and comprehensive pensions, training etc. dialogue with the various bodies 95.1% representing employees’ interests. The trade unions were also heavily The aim is to give an undertaking to involved in managing different aspects of bank employees employees and make further progress of social projects at head office and were covered by a in terms of their job satisfaction. across the country. collective bargaining In 2015, formal bodies such as the agreement in 2015 Works Committee, the Health & Safety An inter-bank agreement and two Committee and weekly meetings in-company agreements have been >> with staff representatives discussed signed with the trade unions in recent a vast number of issues with the years covering the bank’s remit.
Internal communications
A number of initiatives were undertaken Electronic info flashes were sent to << in 2015 to rally employees around the employees on an almost daily basis Group’s core values and aims. These informing them of the special events included discussion-based meetings that mark the day-to-day life of the 148 held by operating committees and Group. A quarterly publication dealing electronic info Group committees and other theme- with more in-depth issues currently based meetings with directors, annual impacting the Group is another flashes conventions, regional tours, and means of conveying information to were sent to the Group’s breakfasts for new recruits with the the Group’s entire workforce. employees in 2015 Chairman and Chief Executive Officer. >>
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UNDERTAKING NO. 8 RESPONSIBLE procurement
Attijariwafa bank group endeavours to incorporate CSR principles into its supply chain by selecting goods and services that have been produced in compliance with environmental, social and ethical standards. Through its responsible procurement policy, the Group wants its suppliers to proactively help it to realise its CSR ambitions. The Group endeavours to establish respectful, balanced and sustainable relations with them.
<< of the bank’s suppliers 80% are signatories to the procurement code of conduct >>
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CONTROLLING SOCIAL AND ENVIRONMENTAL RISKS RELATED TO PROCUREMENT
Procurement code of conduct
Since 2006, a procurement code social aspects, principles of equal code have signed the rules of ethics of conduct has framed the Group’s opportunity and transparency as well relating to procurement and 80% of procurement practices. It includes the as combating conflicts of interest. suppliers have given an undertaking to company’s undertakings in terms of This code is shared with all Group comply with the principles stipulated it complying with existing regulations subsidiaries. in the code by signing a letter of and standards on environmental and All employees concerned by the professional conduct.
Loyalty, transparency and equality when dealing Suppliers who have with suppliers signed the procurement The Group’s procurement procedures of corruption. code of conduct* ensure that suppliers are treated equally Suppliers, in the letter of professional and that procurement decisions are conduct, shall refrain from proposing taken by procurement and adjudication 80% any sum of money, benefit in kind or committees. Furthermore, any service, from which an employee might contract for more than MAD 30,000 personally benefit, in accordance shall be awarded on the basis of a 30% with the Group’s procurement code tender offer involving at least three of conduct. different suppliers to ensure free and fair competition. These set of rules enables the Group 2012 2015 to surround itself with trustworthy The Procurement division only suppliers and establish relationships deals with companies which give an based on transparency and equity. undertaking to act against all forms
CSR clauses inserted into tender offers and contracts
CSR clauses are inserted into a tender comply with labour regulations in environmental criteria are taken into offer’s specifications and general terms of respect for human rights consideration by the service providers terms and conditions of purchase in the workplace as well as health responsible for designing and planning while contracts signed by service and safety standards prior to them the Group’s infrastructure and for providers incorporate the principles being approved. procuring consumables such as IT of the procurement code of conduct. equipment and paper. Using energy- A check is carried out to ensure To reduce the Group’s ecological efficient equipment and FSC-certified that suppliers and subcontractors footprint relating to procurement, paper is also encouraged.
CSR evaluations and progress reports
Service providers and suppliers fail to meet the required standard. offering a variety of services (security Order-givers and the procurement << firms, cleaning services etc.) are department monitor progress with encouraged to make progress on the regard to the remedial action taken CSR front. An annual evaluation is to meet the required standard. 60 conducted for the most strategic and Attijariwafa bank intends to introduce sensitive functions which includes comprehensive supplier audits in 2016 suppliers social and environmental criteria. as part of a process of continuous evaluated in 2015* Progress reports are sent to service improvement. providers and to those suppliers who >>
* Scope – Bank (parent) 75 ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees 04 and suppliers
SUPPORTING THE DEVELOPMENT OF SUPPLIERS AND SUB-CONTRACTORS
Special bias towards small business suppliers << Attijariwafa bank group has a special In 2015, the Procurement team bias towards small business suppliers participated in the latest ‘Young in its role as a major order giver. With Entrepreneurs CEED Morocco’ 70% small businesses accounting for forum. A number of fringe B-to-B 70% of the bank’s suppliers in 2015, meetings were organised with a of the bank’s Attijariwafa bank intends to make range of small businesses during it easier for these companies to do which they presented their product suppliers business with the Group, instilling portfolio in the hope of becoming a were small a sense of mutual trust with all its supplier to the Group. suppliers. businesses in 2015* >> << 719 A active suppliers and sub-contractors in 2015* >>
Sourcing from local suppliers <<
Attijariwafa bank endeavours to source from local suppliers as much as 88% of the bank’s possible to boost regional economies and reduce procurement costs. This suppliers were is an important factor when taking procurement decisions. Moroccan in 2015* >>
* Scope – Bank (parent)
76 ENCOURAGING AN ETHICAL APPROACH in our business dealings and in our relationship with employees and suppliers 04
<< Shorter payment periods The bank’s average payment Consistent with its policy of supporting monthly performance indicator, which period to suppliers is small businesses and in its endeavours is reported to the Group General to develop ecosystems, Attijariwafa bank Management committee, is used has made a contractual undertaking to monitor payment of suppliers. In days to pay its suppliers within 30 days, 2015, the average payment period 9 instead of the requisite 60 days by to suppliers was 9 days, almost 7 >> law. The Group endeavours, year times less than that required by law after year, to reduce the average (60 days). payment period to suppliers. A