AND1 Survey Are You… O Male O Female What Is Your Race? O
Total Page:16
File Type:pdf, Size:1020Kb
AND1 Survey As part of the AND1 Program, your opinions, perceptions, and insights are incredibly valuable and important for the success of the brand. All of your answers will be anonymous and they will solely be used in the aggregate. Surveys shouldn’t take you more than 5 minutes to complete. Are you… Which NBA athlete do you associate o Male When you see this logo, which brand with And1? o Female do you associate it with? o Lance Stephenson o Isaiah Canaan What is your race? o Jamaal Franklin o American Indian or Alaskan o Rafer Alston native o Department Store o All of the Above o Asian or Pacific Islander o Traditional Mass Market o None of the Above o Black / African American o Sports Specialty Retailer o Hispanic / Latino o Other ________________ Which of these logos do you prefer? o White / Caucasian Rank in order of preference o Other (please specify) When you see this logo which brand ____________________ do you associate it with? Which of the following describes your ̶ age? o 10 and younger o And 1 o 11-14 o Jordan o 15-18 o Shaq o 19-34 o Nike o 35 and up ̶ o Adidas o Reebok Overall, how happy are you with o Peak AND1 products? ̶ o Extremely satisfied When you see this logo which brand o Somewhat satisfied do you associate it with? o Neutral o Not very satisfied o Not satisfied at all ̶ o No Knowledge o And 1 Which of these shoes are your o Jordan favorite from our fall line? In your opinion And1 is known as a o Shaq Rank in order of preference ____________ brand o Nike ̶ Tai Chi o Street o Adidas o Lifestyle o Reebok o Performance o Peak o Running o Basketball Which wordmark do you prefer? ̶ Havok When you think of And1 what comes to mind? o o Mix Tapes o Trash Talk T’s o o Tai Chi ̶ Xcelerate 2 o Sneakers o o All of the Above o o None of the Above Do you follow AND1 on social media? o Not at all satisfied Do you remember when you last (Facebook, Twitter, Instagram) purchased AND1 footwear? o Yes If available, what type of apparel o About a month ago o No would you like to see from And1? o About 3 months ago Check those that apply o About 6 months ago What do you think of AND1 on social ̶ Underwear o About a year ago media? (check all that apply) ̶ Polos o More than a year ago o Good Variety of posts ̶ Personal Care o I don’t remember (product, lifestyle, hints, tips, ̶ Uniforms o Never nutrition) o Is engaging What And1 product have you Overall, how satisfied are you with o It’s constantly updated purchased? your most recent AND1 footwear o Is not engaging enough _______________________________ purchase? o Needs to be updated more _______________________________ o Extremely satisfied often o Somewhat satisfied o Has information that I can Which retailer would have you o Neutral relate to and share purchased or seen And1 in? o Not very satisfied o Needs more engaging and _______________________________ o Not satisfied at all relatable content _______________________________ o Not Applicable What do you want to see more of Which retro sneaker would you like to Which of the following attributes from AND1 in social media? (check all see And1 bring back? would you say are most important that apply) _______________________________ when purchasing a basketball shoe? o Increase the frequency of _______________________________ (check all that apply) posts o Is a great fit o Respond quicker o Has great technology o Athlete Information Which retailer do you currently shop o Will help with performance o Share more basketball tips at for basketball product? o Has a variety of colors o Share more product shots _______________________________ o Is a trusted brand o Share more wardrobe tips _______________________________ o Is good value for the money o Other (Please specify) o Is fashionable Which brand are you currently o Is very comfortable to wear Overall, how satisfied are you with wearing for performance? o Is durable AND1 in social media? _______________________________ o Athlete Endorsement o Very Satisfied _______________________________ o Is cool o Somewhat satisfied _______________________________ o Satisfied o Not very satisfied Please write your e-mail address to be added into our e-mailing list for news and promotions (optional) ____________________________________________________________________________________________ Thank you for taking the time to participate in this survey! Our team at AND1 will analyze your input. We appreciate you being an active member to aid in the growth of the AND1 Brand! Please return survey to [email protected] .