AND1 Survey

As part of the AND1 Program, your opinions, perceptions, and insights are incredibly valuable and important for the success of the brand. All of your answers will be anonymous and they will solely be used in the aggregate. Surveys shouldn’t take you more than 5 minutes to complete.

Are you… Which NBA athlete do you associate o Male When you see this logo, which brand with And1? o Female do you associate it with? o o Isaiah Canaan What is your race? o Jamaal Franklin o American Indian or Alaskan o native o Department Store o All of the Above o Asian or Pacific Islander o Traditional Mass Market o None of the Above o Black / African American o Sports Specialty Retailer o Hispanic / Latino o Other ______Which of these logos do you prefer? o White / Caucasian Rank in order of preference o Other (please specify) When you see this logo which brand ______do you associate it with? Which of the following describes your ̶ age? o 10 and younger o And 1 o 11-14 o Jordan o 15-18 o Shaq o 19-34 o Nike o 35 and up ̶ o

o Overall, how happy are you with o Peak AND1 products? ̶ o Extremely satisfied When you see this logo which brand o Somewhat satisfied do you associate it with? o Neutral o Not very satisfied o Not satisfied at all ̶

o No Knowledge o And 1 Which of these are your

o Jordan favorite from our fall line? In your opinion And1 is known as a o Shaq Rank in order of preference ______brand o Nike ̶ Tai Chi o Street o Adidas o Lifestyle o Reebok o Performance o Peak o Running o Which wordmark do you prefer? ̶ Havok When you think of And1 what comes to mind? o o Mix Tapes o Trash Talk T’s o o Tai Chi ̶ Xcelerate 2 o o o All of the Above o o None of the Above

Do you follow AND1 social media? o Not at all satisfied Do you remember when you last (Facebook, Twitter, Instagram) purchased AND1 ? o Yes If available, what type of apparel o About a month ago o No would you like to see from And1? o About 3 months ago Check those that apply o About 6 months ago What do you think of AND1 on social ̶ Underwear o About a year ago media? (check all that apply) ̶ Polos o More than a year ago o Good Variety of posts ̶ Personal Care o I don’t remember (product, lifestyle, hints, tips, ̶ Uniforms o Never nutrition) o Is engaging What And1 product have you Overall, how satisfied are you with o It’s constantly updated purchased? your most recent AND1 footwear o Is not engaging enough ______purchase? o Needs to be updated more ______o Extremely satisfied often o Somewhat satisfied o Has information that I can Which retailer would have you o Neutral relate to and share purchased or seen And1 in? o Not very satisfied o Needs more engaging and ______o Not satisfied at all relatable content ______o Not Applicable What do you want to see more of Which retro sneaker would you like to Which of the following attributes from AND1 in social media? (check all see And1 bring back? would you say are most important that apply) ______when purchasing a basketball ? o Increase the frequency of ______(check all that apply) posts o Is a great fit o Respond quicker o Has great technology o Athlete Information Which retailer do you currently shop o Will help with performance o Share more basketball tips at for basketball product? o Has a variety of colors o Share more product shots ______o Is a trusted brand o Share more wardrobe tips ______o Is good value for the money o Other (Please specify) o Is fashionable Which brand are you currently o Is very comfortable to wear Overall, how satisfied are you with wearing for performance? o Is durable AND1 in social media? ______o Athlete Endorsement o Very Satisfied ______o Is cool o Somewhat satisfied ______o Satisfied o Not very satisfied

Please write your e-mail address to be added into our e-mailing list for news and promotions (optional) ______

Thank you for taking the time to participate in this survey! Our team at AND1 will analyze your input. We appreciate you being an active member to aid in the growth of the AND1 Brand!

Please return survey to [email protected]