LICENSING TRENDS GENERATION Z HOT NEW PRODUCTS COOL CUSTOMERS Fashion & Fanatacism The Key Demographic Mouthguards, Baseball, Shoe Care Versatile Winter Jackets N B A P L A Y E R A N D A N D 1 P I T C H M A N L A N C E S T E P H E N S O N FORECASTING THE KEY TRENDS FOR 2015 PERMIT # 191 # PERMIT ITHACA, NY ITHACA, PAID US POSTAGE US RR STD PRSRT JANUARY/FEBRUARY 2015 Executive Editor Mark Sullivan
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[email protected] www.sportsinsightmag.com www.facebook.com/sportsinsight twitter.com/sports_insight Art Director Francis Klaess Associate Art Director Mary McGann Contributors Jennifer Ernst Beaudry Suzanne Blecher Michael Jacobsen Nancy Ruhling Tim Sitek Publisher Jeff Gruenhut JANFEB15
[email protected] “The merging of lifestyle and performance (athleisure) is the trend of today and future seasons.” 404-467-9980 Advertising Fandom and fashion are driving the style trends in sports licensed product for 2015. Page 22 Beth Gordon
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[email protected] 18 34 Subscriptions store.formula4media.com LICENSING BASEBALL Business Manager Vendors weigh in A roundup of the Marianna Rukhvarger with key trends to latest and greatest 516-305-4709
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