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Home , AND1, Deni Avdija, Nico Mannion, Obi Toppin, Tre Jones

2020 NBA DRAFT

BRAND AUDIT

AFRUGALATHLETE.COM BRAND ANTHONY EDWARDS GEORGIA Pick #1 To Minnesota Timberwolves

Notes Originally signed to Octagon before switching to Klutch BRAND SEC Freshman of the year AUDIT Plus/Minus (+) Large social media following despite low interaction and posts (-) Reportedly had a bad pro day* Potential Opportunities Georgia Bulldog who loves dogs could lead to potential pet sponsorships Physique could attract partnerships with fitness and supplement products such as a Muscle Milk AFRUGALATHLETE.COM BRAND DAYTON Pick #8 To Knicks

Notes Signed to powerhouse CAA Agency Has done deals with BRAND Chipotle and Finish Line AUDIT Plus/Minus (+) Recently was verified his account (-) Not as personable on his social media channels so hard to relate Potential Opportunities deal with AND1 to pay homage to his dad's history as a Participated in Dunk Challenge in sandals in the past, could bring back as an ad campaign

AFRUGALATHLETE.COM BRAND Pick #9 To

Notes Won 2 Gold Medals For Israel At Youth Level Has Done Ads With BRAND Samsung and Axe Already AUDIT Plus/Minus (+) Made Instagram Private Before Draft To Protect His Image (-) Not yet verified on Twitter

Potential Opportunities Marketing Opportunities In Multiple Regions Due To His Ethnicity & Exposure Could serve as ambassard/endorser for highly touted Israeli sports tech sector AFRUGALATHLETE.COM BRAND RJ HAMPTON NEW ZEALAND Pick #24 To Denver Nuggets

Notes Skipped college to play professionally overseas Already has shoe deal with BRAND Li Nang AUDIT Plus/Minus (+) Enormous following across all his social channels with high engagement (-) Coming off injury and could hurt his stock Potential Opportunities With shoe sponsor locked in, could explore passion for street wear with own apparel line Outspoken on social justice issues can use platform to join causes dear to heart AFRUGALATHLETE.COM BRAND DUKE Pick #41 To

Notes ACC Player & Defensive Player Of The Year BRAND Older Brother Tyus Also In NBA AUDIT Plus/Minus (+) Massive social media following across 3 platforms (-) May draw comparisons to brother which may hurt stock

Potential Opportunities Love for school staying an extra year could bring possible sponsorships with college brands such as Quizlet or Chegg Speaks out on social justice issues which could lead to work with existing initiatives within community AFRUGALATHLETE.COM BRAND UNIVERSITY OF ARIZONA Pick #48 To Notes Both parents played professional sports Represented by BDA Sports Plus/Minus (+) Marketable in two demographics as Italian - BRAND American who speaks both languages AUDIT (-) Tik Tok not yet verified

Potential Opportunities Known for his red poofy hair which could work as partnership with shampoo company Italian roots serve as viable entry to fashion, luxury, and cpg product sponsorships and partnerships AFRUGALATHLETE.COM NOTES BRAND AUDIT

Out of the 6 players audited only one to our knowledge has their own logo [RJ Hampton] None of the players have their own personal websites live and to our knowledge have their domains registered Instagram, Twitter, Tik Tok seem to be the most common social media platforms....Linkedin & Youtube should be incorporated Each player has a great start with massive followings in their own right Each player has done a great job from a public relations standpoint as we found no recollection of bad or damaging posts Each player has gained an enormous amount of wealth...it's important for them to realize that their brand can help expand that or hurt it

AFRUGALATHLETE.COM