Bombardier Customer Services Customer Web Seminar

Andy Nureddin, VP, Customer Services & Support January 26th, 2011

1 Agenda

ƒ 2010 Review ƒ 2011 Plan to put You. First. ƒ Q&A session

2 Progress on Our commitments to you for 2010

Aircraft Reliability and • Close 57 Top In-Service Issues 3 Closed 52 issues to date Quality Installed 735 components • Implement RIMP 1 on 100 a/c 3 on 176 a/c to date • Launch Supplier Management & maintenance engineering teams

24hr worldwide support • Implement Regional Support Office Strategy • Increase International Support Staffing

• Accelerate NFF improvements AOG Parts • Increase Parts Inventory Worldwide

Service and Maintenance • Add Maintenance Capability in Europe & China Support and Training • Worldwide Simulator Expansion

• Launch Delivery Teams Customer Care • Increase Customer Advisory Awareness in Operator Community

3 Closed 52 Top In-service Issues

ƒ M45 Standby Gyro Reliability ƒ Ram Air Regulating Valve ƒ HSTAB pin lubrication ƒ ISI battery ƒ Safety Valve Opening in Flight ƒ M45 Aileron Quadrant/Spindle SB ƒ Hydraulic SOV Maintainability - Separate LRU for Actuator and Motor ƒ M31A AHRS Support ƒ Full Load of Fuel issues ƒ Refuel/Defuel Manifold Leak ƒ M45 HP Shut-off Value ƒ CL300 ADS-B Out ƒ RAT Manual Release Cable Bellows Redesign ƒ M45 Spoiler Rigging ƒ Lavatory/Baggage Door - Hard To Close ƒ Aileron Trim ƒ Galley Chiller ƒ M45 TR Switch Harness Reliability ƒ Cabin Emergency Lighting ƒ Water Tank - 13 USG ƒ M45 Emergency Batter Connector ƒ EMTEQ EXIT sign Access ƒ Corrosion ƒ Water Tank Pressurized System ƒ Oxygen Panel Deploy Switch ƒ M60 Tire Pressure Measuring ƒ Side ledge panel lids not user friendly ƒ Passenger Door Telescopic Strut System Assembly ƒ EVAC Rinse Valve ƒ Brake Accumulator Leakage ƒ M45 HP Shutoff Valve ƒ CTU, AEROCOM 3000 Phone ƒ Brake Shutoff Valve ƒ M45 Ground Plug Bonding Problems ƒ FIREX Control Unit ƒ Cockpit Quick Reference “Gotcha” List ƒ AFD Harness damage ƒ Equipment, Digital, Tapping ƒ DBU 5000 & CL604 ADS-B Out ƒ Hose Assembly (Heater Blanket Fouling) ƒ LAV inspection ƒ Accumulator leakage ƒ Oxygen bottle leaks ƒ ACU exhaust duct corrosion ƒ Display Unit

ƒ Tail cone/Tank MMEL relief ƒ Brake Assy Corrosion Inspection ƒ CL605 CDU6200 & CL604 EFD4077 ƒ Pilot Static Drain ƒ ECS Single Pack Operation, cancelled ƒ Windshield Wiper Removal 4 ƒ DBU 5000 RIMP 1 – Implementation Progress

900 Actual Target RIMP1 Components installed PL plan (on average each a/c requires approx. 8 components)

800 • Installed 735 components on 176 a/c to date 700 • 38 a/c 100% RIMPed

600

500

400

300 Total # of components# of Totalinstalled

200

100

0 12-Jul-10 26-Jul-10 04-Oct-10 18-Oct-10 05-Apr-10 19-Apr-10 10-Jan-11 24-Jan-11 14-Jun-10 28-Jun-10 08-Mar-10 22-Mar-10 08-Feb-10 22-Feb-10 01-Nov-10 15-Nov-10 29-Nov-10 13-Dec-10 27-Dec-10 09-Aug-10 23-Aug-10 06-Sep-10 20-Sep-10 03-May-10 17-May-10 31-May-10

5 Progress on Our commitments to you for 2010

Aircraft Reliability and • Close 57 Top In-Service Issues 3 Closed 52 issues to date Quality Installed 735 components • Implement RIMP 1 on 100 a/c 3 on 176 a/c to date • Launch Supplier Management & maintenance engineering teams

Opened RSOs 24hr worldwide support • Implement Regional Support Office Strategy 3 in India & Dubai • Increase International Support Staffing Hired 18 people to 3 work around the world

• Accelerate NFF improvements AOG Parts • Increase Parts Inventory Worldwide

Service and Maintenance • Add Maintenance Capability in Europe & China Support and Training • Worldwide Simulator Expansion

• Launch Delivery Teams Customer Care • Increase Customer Advisory Awareness in Operator Community

6 Added Regional Support Offices

MumbaiMumbai –– AprilApril 2020thth,, 20102010

Dubai – December 6th, 2010

4Local roots bring our support organization closer to our customers.

7 In 2010, we hired 18 Customer Support Professionals

Worldwide: Russia

Kazakhstan Europe China

Middle East Hong Kong India

Nigeria

Brazil

Field Service Representative Customer Services Account Manager Customer Liaison Pilot Regional Support Office Manager Customer Care Worldwide Support

8 Progress on Our commitments to you for 2010

Aircraft Reliability and • Close 57 Top In-Service Issues 3 Closed 52 issues to date Quality Installed 735 components • Implement RIMP 1 on 100 a/c 3 on 176 a/c to date • Launch Supplier Management & maintenance engineering teams

Opened RSOs 24hr worldwide support • Implement Regional Support Office Strategy 3 in India & Dubai • Increase International Support Staffing Hired 18 people to 3 work around the world

Appointed champion to • Accelerate NFF improvements lead initiative AOG Parts 3 • Increase Parts Inventory Worldwide Increased inventory by 3 $25.2M worldwide

Service and Maintenance • Add Maintenance Capability in Europe & China Support and Training • Worldwide Simulator Expansion

• Launch Delivery Teams Customer Care • Increase Customer Advisory Awareness in Operator Community

9 Accelerate NFF Improvements

ƒ Dedicated full time leader, Robert Jacques, in place to drive the No Fault Found (NFF) initiative. ƒ Achievements in 2010: ƒ Implemented top 10 NFF components improvement plan on each program ƒ Purge / Repair inventory ƒ Implementation of 3 Strikes process ƒ Introduction of the ISS team and the supplier Scorecard

10 Bombardier inventory investment continues to grow

ƒ Parts inventory ƒ Rotable parts “Right parts, Right place” Strategy ƒ Expendable parts

ƒ $25.2M of incremental inventory invested across network Frankfurt Chicago Beijing ƒ $13.4M outside North America Dubai Hong Kong

ƒ Focus on critical items & Singapore No Go Items, MEL A & Bs São Paulo

Sydney ƒ Reviewed and increased pool sizes to improve Top 25 availability

11 Progress on Our commitments to you for 2010

Aircraft Reliability and • Close 57 Top In-Service Issues 3 Closed 52 issues to date Quality Installed 735 components • Implement RIMP 1 on 100 a/c 3 on 176 a/c to date • Launch Supplier Management & maintenance engineering teams

Opened RSOs 24hr worldwide support • Implement Regional Support Office Strategy 3 in India & Dubai • Increase International Support Staffing Hired 18 people to 3 work around the world

Appointed champion to • Accelerate NFF improvements lead initiative AOG Parts 3 • Increase Parts Inventory Worldwide Increased inventory by 3 $25.2M worldwide

Added 5 ASFs & Service and Maintenance • Add Maintenance Capability in Europe & China 3 Schiphol Service Center Support and Training • Worldwide Simulator Expansion 3Added 4 simulators

• Launch Delivery Teams Customer Care • Increase Customer Advisory Awareness in Operator Community

12 Our new European Service Center will Help Satisfy Customer Needs ƒ Located at Schiphol Airport, Amsterdam, Netherlands ƒ Facility Overview ƒ Opened Feb 22, 2010 ƒ Formal Inauguration May 1, 2010 ƒ 45,639 sq. feet of hangar space ƒ 35 employees ƒ Light to heavy maintenance capabilities ƒ Obtained certification in seven months ƒ Technicians trained on , Challenger and Global aircraft

13 We are Proactively Managing our Authorized Service Network

ƒ Evaluating requirements for any further expansions globally ƒ Eastern Europe ƒ China ƒ India ƒ Increased Quality standard requirements ƒ Bombardier Quality audits performed at 47 ASFs ƒ Customer Satisfaction surveys standardized across entire network ƒ Recent additions ƒ Aerovitro S.A. in Mexico - AOG LMF for Challenger and Global aircraft ƒ Bombardier Services GmbH (LBAS) - AOG LMF for Learjet, Challenger and Global at Riga International Airport, Latvia. ƒ ExecuJet Malaysia – AOG LMF for Learjet, Challenger and Global aircraft at Kaula Lumpur, Lapangan Terbang SAAS International Airport ƒ Comlux Aviation Services - Challenger 300 aircraft accreditation to their ASF capabilities for Learjet and Challenger 600 series aircraft in Indianapolis, Indiana ƒ Jet Aviation - aircraft certification and maintenance capabilities offered for Challenger and Global aircraft in Moscow, Russia

14 Training Sites – Bombardier Owned and Authorized

Montréal, – BAT Burgess Hill, UK – CAE ATP ƒ Global 605 Pilot Training ƒ /45 Pilot Training ƒ Challenger 850/870 Pilot Training ƒ Global Pilot Training ƒ Maintenance Training ƒ Maintenance Training Amsterdam ,Holland – CAE ATP Dallas, Texas - BAT ƒ Global Pilot Training ƒ Pilot Training: ƒ Challenger 300 Pilot Training /40/45/60 Dubai, UAE – CAE ATP Challenger 300 ƒ GEX Pilot Training Challenger 604/605 ƒ Maintenance Training

Dallas, Texas – CAE ATP ƒ Global Express Pilot Training

Morristown, NJ – CAE ATP ƒ Challenger 300 Pilot Training new additions this year

BAT and ATP common courseware for consistent quality & delivery worldwide

15 Entry-into-service Delivery Teams

ƒ Provide immediate, on-site support during the post-delivery phase ƒ Share best practices with our Customers

Teams Deployed in 2010:

ƒ Global: 35 ƒ Challenger: 11 ƒ Learjet: 8

Preliminary survey results show 100% Customer satisfaction with delivery team performance

16 Agenda

ƒ 2010 Review ƒ 2011 Plan to put You. First. ƒ Q&A session

17 Gallup survey showing consistent trend of improvement

5.0 In-Service Satisfaction Trend Sat 90th percentile: 4.52 4.5 Sat 75th percentile: 4.33 4.16 4.15 Sat 50th percentile: 4.06 4.01 4.0 3.92 Sat 25th percentile: 3.77 3.58

3.5 3.33 3.33

3.20 3.11 Average Survey Score 3.0

2.5

2.0 Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 (May 06) (Nov 06) (May 07) (Dec 07) (Jun 08) (Mar 09) (Nov 09) (May 10) (Dec 10)

18 While there are solid indications we are on the right track and improvements have been made, we are implementing a plan to put you first and achieve more – at a faster pace.

19 Priorities and focus areas

Operators Priorities Focus Areas

1 Aircraft Reliability

World-Class 2 Parts Customer Performance Engagement

3 Responsiveness Business

Profitable 4 No Fault Found Growth Parts

5 International Support

20 1 – Aircraft Reliability Scope & Definition of Pioneering RIMP Program

RIMP - Phase 1 RIMP – Phase 2

Description Components that are currently Components that have available, or will become indicated 20 or more available shortly . unscheduled removals yearly. Solutions are still in Designed to bring the older investigation by engineering aircraft up to the level of the and suppliers. newer fleet.

Scope 16 Modifications 50+ Modifications

Launch Date Q1 2010 Q2 2011

Status Will have replaced over 1000 components by end of Q1 2011

21 2 – Parts Performance Bombardier investing over $180M US

ƒ Parts inventory “Right parts, Right place” Strategy ƒ Rotable parts ƒ Expendable parts

ƒ $180M US to be in place across network by end of 2011

Frankfurt ƒ Will be establishing parts depot in Chicago Beijing Narita Hong Kong by end of Q1 2011 Dubai Hong Kong

Singapore ƒ Will also be introducing guarantees around Parts performance by end of São Paulo Q2 2011 Sydney

22 3 - Responsiveness Adding aircraft in Dubai to be filled with parts and occupied by an MRT for quick response within the Middle East and Asia

23 4 – No Fault Found Parts NFF/DOA Guarantees & Commitments

Guarantees 4Dead On Arrivals (DOA), we will pay for shipping and man hours

4FSR and CRC recommendation to change part and doesn’t solve the original failure event, we will pay for shipping and man hours

4Parts “Confirmed Unused” in AOG situation, we will void restock charges

Commitments 4Implement more stringent NFF/DOA criteria to aggressively manage Suspect & Rogue units

4Continue engagement with suppliers to implement NFF / DOA policy

Guarantees will be in place by March 1, 2011

24 5 – International Support Four New Regional Support Offices (RSOs) in the next 12 months

RSORSO RussiaRussia Q3Q3 20112011

RSORSO HongHong KongKong Q1Q1 20112011

RSORSO SingaporeSingapore Q3Q3 20112011

RSORSO SydneySydney RSORSO MumbaiMumbai Q2Q2 20112011 OpenOpen

RSORSO DubaiDubai OpenOpen RSORSO BrazilBrazil Q2Q2 20112011

25 5 – International Support In 2010, we hired 18 Customer Support Professionals

Worldwide: Russia

Kazakhstan Europe China

Middle East Hong Kong India

Nigeria

Brazil

Field Service Representative Customer Services Account Manager Customer Liaison Pilot Regional Support Office Manager Customer Care Worldwide Support

26 5 – International Support In 2011-2012, we will hire 25 Customer Support Professionals 11 CSAMCSAM 11 RSORSO ManagerManager 11 CLPCLP Worldwide: Russia

Kazakhstan 22 FSRFSR 2 AOG Coordinators 24/7 Europe 2 AOG Coordinators 24/7 China 44 TechTech RepsReps 2 FSR Middle East 44 MobileMobile RepairRepair TeamTeam 2 FSR Hong Kong India 1 CSAM 1 CSAM 11 CLPCLP Nigeria 11 CLPCLP

11 CLPCLP 22 MechanicsMechanics Brazil 11 CSAMCSAM Australia

Field Service Representative 11 FSRFSR Customer Services Account Manager Customer Liaison Pilot Regional Support Office Manager Customer Care Worldwide Support Mechanic

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