UNIVERSIDADE DE MACAU
FACULTY OF SOCIAL SCIENCES AND HUMANITIES
To what extent does Teledifusão de Macau (TDM) fulfill its role as a Public Service Broadcaster?
by
Wu Sok Han, Felicity
M-A8-5530-7
Supervisor: Prof. Wu Mei
A Thesis Submitted in Partial Fulfillment of the Requirement for the Degree of
Master of Arts at the University of Macau
June 2010
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DECLARATION
I adhere declare that this thesis represents my own work, except where acknowledgement is made, and that it has not been previously included in any thesis, dissertation or report submitted to this University or to any other institution for a degree, diploma or other qualification.
Wu Sok Han, Felicity
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ACKNOWLEDGEMENT
I would like to contribute my gratitude to my supervisor, Dr. Wu Mei, for her patience, guidance and encouragement, and of course to the Committee members, Dr.
Liu Shih Diing and Dr. Li Xiaoqin as well. I can’t afford not to thank the professors who have taught and guided me in my two years’ time in conducting the master degree, without them, I could not have the determination and profession to finish the degree. Hereby I want to show my thankfulness to all of them. At this time, words are too insufficient to represent my gratefulness.
Work and study is not easy. To work out both well enough, considerations and endurance of the family, friends and colleagues are essential. Lucky enough, I could have them all. Thank you, my fiancée, you are the greatest!
Another big accomplishment I achieved in these two years’ time, aside from the degree I earned, are the classmates and friends I made. We were there for each other during the hard times; we cheered for each other during the happy moments; and finally we all made it! This is just amazing. All of you have highlighted my campus life.
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ABSTRACT
The relationship between the government and the media is always intimate.
Teledifusão de Macau (TDM), is one of the examples to demonstrate the situation. It is named “Macao Television Station”. According to revised concession contract signed with GDTTI, on behalf of the SAR government, it has stated clearly that the objective of the company (TDM) is to operate television and audio public broadcasting services. (Official Gazette, 2005). This has clearly defined that TDM is the public service broadcaster in Macao. It has been a private company, a semi-government station, and now it’s totally financial dependent on the Macao S.A.R. government. Being a PSB, it has to be a watchdog of the government. This contradicting situation has put TDM in an awkward situation. The public began to question whether TDM is fulfilling its role as a PSB. Scholars have been studying the role and functions of a PSB, and define the following criteria as determinants: editorial independence, accountability and social responsibility. This paper studies how TDM plays its role as a PSB by means of in-depth interview with the management and the staff of TDM, and via document review, and try to achieve a conclusion.
Key words: Teledifusão de Macau, Public service broadcaster, editorial independence, interference, accountability, social responsibility
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TABLE OF CONTENT
Chapter One – Introduction
1.1. Background ……………………………………………………… 07
1.2. Media in Macao …………………………………………………. 08
1.3. Purpose of Study ………………………………………………… 08
1.4. Structure, Laws and Regulations ……..………………………….. 11
1.5. Significance of Study ……………………………………………. 16
1.6. Structure of Study ………………………………………………... 18
Chapter Two – Literature Review
2.1.1. Public Service Broadcaster ………………………………………. 19
2.1.2. Financial Source of Public Service Broadcaster …………………. 21
2.2. PSB Examples ……………………………………………………….. 23
2.2.1. British Broadcasting Corporation ………………………………... 23
2.2.2. Radio Television Hong Kong …………………………………….. 24
2.2.3. Teledifusão de Macau ………………………………………………. 27
2.3. Values of the Public Service Broadcaster ………………………… 30
2.3.1. Editorial Independence …………………………………………… 31
2.3.2. Accountability ……………………………………………………. 34
2.3.3. Social Responsibility …………………………………………….. 37
2.4. Research Questions ………………………………………………. 40
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Chapter Three – Methodology
3. Qualitative Method ……………………………………………… 41
3.1 Method Limitations ……………………………………………… 42
Chapter Four – Findings
4.1 Editorial Independence …………………………………………. 43
4.2 Accountability …………………………………………………… 55
4.3 Social Responsibility ……………………………………………. 63
Chapter Five – Discussion & Conclusion
5. Discussion & Conclusion ………………………………………… 72
5.1. Limitation of Study ………………………………………………. 78
5.2. Further Studies ..………………………………………………….. 79
5.3. Suggestions for the TDM Reform ..………………………………. 80
References ………………………………………………………………….. 82
Appendix:
I. List of Interviewees …………..………………………………………. 102
II. Interview Questions …………………………………………………... 103
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