Retail City Profile
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Retail City Profile Bremen | Full year 2017 Published in September 2017 Retail Market Bremen Stable prime rent of €115/sqm p.m. Sögestrasse is the busiest shopping street, with more than 8,400 passers-by per hour Nearly two million overnight stays per anum Overview of prime retail location(s) Am Wall B re ite nw eg F g a e u nw le tei n rs s to t en ra erd ß Swissôtel H e r Bremen nto rde He ße tra t-S id m Parkhaus -S A er am Brill m st B ei r m Lloydhof ill er rg Bü BREMEN Hut filte rstr Galeria Kaufhof aße Bremer Carree W e M ck ar rü tin O B is t- t b Mitte e id ra e A m ße r ß m S r- n a W te s r a is t t ll e r s m a Karstadt e er ß rg g ü e B ö W S Violenstraße St. Petri-Dom Neustadt Die Glocke Landgericht Bremen 0 100 200 Einzelhandel / Retail 1a-Lage / Highstreet W Warenhaus / Department Store OpenStreetMap & Contributors, JLL Research 2017 Retail City Profile Bremen | September 2017 2 Demographic data and retail figures Demographic data Retail figures Ranking* Ranking* Population as per January 01, 2016 557,464 10 Retail-relevant purchasing power index 2017 Population trend 2012-2016 (in %) +1.7 – per inhabitant 96.8 21 Number of visitors 2016 Purchasing power index 2017 per inhabitant 94.0 20 (overnight reservations) 1,993,683 12 Retail sales index 2017 per inhabitant 113.9 22 Number of employed persons Centrality index 2017 117.6 19 as per June 30, 2016 267,500 10 Chain store penetration ratio 2016, Employment trend 2012-2016 (in %) +7.9 – total prime location (%) 78.8 – Unemployment rate 2016 Strongest pedestrian traffic Ø per hour (annual average in %) 9.7 – Place of counting: Sögestraße 31-33 Saturday, May 06 2017 from 1.00 p.m. to 4.00 p.m. 8,415 8 Business tax per inhabitant 2015 (in Euro) 581 15 Rent in prime location 100 sqm retail store 2017** (in Euro/sqm) 115 23 Rent in prime location 1,000 sqm retail store 2017*** (in Euro/sqm) 35 16 Employment structure by lines of industry 2016 Business sector structure 2016 in prime location ❚ Textiles 31.4% ❚ Shoes/Leather goods 8.5% ❚ Health/Beauty 13.6% ❚ Manufacturing 23.5% ❚ Jewellers 7.6% ❚ Trade/Transport 25.3% ❚ Food/Restaurants, ❚ Business Services 25.2% etc. 12.7% ❚ Public administration 26.0% ❚ Telecommunications/ Home electronics 8.5% ❚ Furnishings/Décor 3.4% ❚ Books/Stationery 1.7% ❚ Sports/Outdoor 2.5% Age structure (population) per 01.01.2016 ❚ Others 10.1% ❚ 0 up to 16 years 13.5% ❚ 16 up to 30 years 18.2% * Ranking among 25 cities, of which JLL Retail City Profiles exist. ❚ 30 up to 50 years 26.9% ** Net rent for a virtual shop, 100 sqm sales space ground floor, without steps and ❚ 50 up to 65 years 20.2% columnfree frontage approximatly 6 m. In case of serveral price levels, the rental of the highest potential street is mentioned. ❚ 65 up to 70 years 5.3% *** Net rent for a virtual shop, 500 sqm of ground level space, ten metres front and ❚ Older than70 years 15.9% 500 sqm in the first floor. Retail City Profile Bremen | September 2017 3 Rental price development and value development Rental price development in prime location Value development in prime location Index value 2008=100 Index value 2008=100 Prime rent Bremen * Basis: 185 cities Peak value Bremen * Basis: 185 cities Development between H1 2007-H1 2017: 4.5 % Development between H1 2007-H1 2017: 34.4 % Average prime rent* Average peak value* Development between H1 2007-H1 2017: 14.6 % Development between H1 2007-H1 2017: 15.2 % Infl ation Infl ation Development between H1 2007-H1 2017: 14.0 % Development between H1 2007-H1 2017: 14.0 % High street prime rent in Bremen Multiplier in prime location Bremen (in Euro/sqm/month) 2012 110 2012 17.00 2013 110 2013 17.50 2014 115 2014 18.50 2015 115 2015 19.50 2016 115 2016 22.00 H1 2017 115 H1 2017 22.50 Retail City Profi le Bremen | September 2017 4 Shopping Centres / Retail Parks A27 Einkaufspark Pennigbuettel Meyerhoff F Osterholz- Schwanewede Scharmbeck Worpswede Bremen Ovelgoenne Lesumstotel Mooringen F Ritterhude A270 Blumenthal S Frankenburg Center Weser Haven Höövt Trupermoor Lilienthal Seebergen Weser Waterfront S Hude Walle-Center Bookholzberg (Oldenburg) S Berliner Woltmershausen Schierbrok BREMEN Freiheit Heide S Oyten Hoykenkamp Einkaufspark F Hansa-Carré Dwoberg Duckwitz A281 F Jute-Center Habbrügge F Huchting Delmenhorst S F Werder Karree S Ganderkesee A28 F Varrel Stuhr Schlutter Roland-Center Weserpark Uphusen FMZ Weser A1 Dreye Weser Achim Brinkum Zurbrüggen-CenterStelle E22 Groß Mackenstedt Erichshof Leeste Kirchweyhe Sudweyhe Neukrug Weyhe 0 2 4 Einkaufszentren / Shopping Centres Stadtgrenze / City Limits S Shopping Center / Shopping Centre Hauptgeschäftszentrum / City Centre F Fachmarktzentrum / Retail Park Dargestellt sind Shopping Center und Fachmarktzentren >=10.000 m² (Vkf) Displayed are Shopping Centres and Retail Parks >=10.000 m² Net Leasable Area (NLA) infas Geodaten, OpenStreetMap and contributers, JLL Research 2017 Retail City Profile Bremen | September 2017 5 List of references JLL Research: Business sector structure in prime locations, calculation of chainstore penetration and rental price of the listed streets, overview of prime retail locations, rental price development, value development, shopping centres Regional and Federal Statistics Offices: Population, visitor numbers, business tax, age structure, inflation rate Federal Employment Agency: Persons employed, employment structure, rate of unemployment IFH Retail Consultants: Retail purchasing power index, sales index, centrality index, pedestrian frequency GfK Geomarketing: Purchasing power index EHI-Shopping-Center-Report/German Council of Shopping Centers e.V.: Information about existing and planned shopping centres Consensus Economics: Prediction inflation rate Retail City Profile Bremen | September 2017 6 Contacts Jörg Ritter Dirk Wichner Sandra Ludwig Management Board Germany – Retail Head of Retail Leasing Germany Head of Retail Investment Germany Frankfurt Berlin Hamburg tel +49 (0) 69 2003 2316 tel +49 (0) 30 203980 118 tel +49 (0) 40 350011 207 [email protected] [email protected] [email protected] Anke Kaukars Helge Scheunemann Head of Shopping Center Services Head of Research Germany Germany Hamburg Frankfurt tel +49 (0) 40 350011 225 tel +49 (0) 69 2003 1154 [email protected] [email protected] jll.de Information regarding JLL and our services jll.de/research All research reports on current market fi gures and special topics jll.de/research/einzelhandel Request further Retail City Profi les of other cities here jll.de/immo Commercial real estate properties for sale or to let throughout Germany Copyright © Jones Lang Lasalle SE, 2017. No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of Jones Lang LaSalle. It is based on material that we believe to be reliable. Whilst every eff ort has been made to ensure its accuracy, we cannot off er any warranty that it contains no factual errors. We would like to be told of any such errors in order to correct them..