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BARCELONA 2006, Shopping Year Picasso 2006 BCN PRESS FILE 2006 Turisme de Barcelona Rambla de Catalunya, 123 08008 Barcelona Tel. 93 368 97 00 Fax. 93 368 97 01 www.barcelonaturisme.com [email protected] [email protected] 1 INDEX Statistics p. 3 Mediterranean Capital p. 4 Urban-Tourism Destination p. 5 Rankings p. 6 The city of culture p. 7 A hundred years ago: Picasso and Barcelona p. 7 Mediterranean Cuisine: pure attraction p. 8 ‘Shopping’: what makes us different p. 11 Barcelona, a whole year for shopping p. 12 Cruises p. 12 Meetings: efficiency and creativity p. 13 Economic solidity p. 14 Sport p. 15 Health Tourism p. 16 The Latest p. 17 Infrastructures p. 20 Barcelona is Culture 2000-2004 p. 22 Gaudí International Year 2002. The Legacy p. 22 Barcelona increases the World's Heritage p. 23 Barcelona Forum 2004 p. 25 Turisme de Barcelona p. 26 Enjoy Barcelona p. 27 2 TOURIST ACTIVITY IN BARCELONA 1990 1995 2000 2002 2003 2004 2005 Tourists 1.732.902 3.089.974 3.141.162 3.580.986 3.848.187 4.549.587 5.061.264 Overnights 3.795.522 5.674.580 7.777.580 8.694.770 9.102.090 10.148.238 10.941.579 Average room occupancy 71,0% 63,6% 84,0% 78,2% 76,7% 75,5% 76.0% Tourist according to purpose visit . Vacation 22,7% 35,3% 51,5% 49,8% 45,8% 47,1% 42,1% . Business, fairs and congresses 69,1% 55,9% 45,7% 46,6% 50,8% 50,1% 53.5% . Others 8,2% 8,8% 2,8% 3,6% 3,4% 2,8% 4.4% Country of origin (*) . Spain 51,2% 37,0% 31,3% 32,9% 32,0% 32,0% 30.8% . United Kingdom 4,1% 7,2% 11,6% 10,5% 13,0% 13,6% 12,6% . Italy 6,1% 5,0% 6,2% 6,8% 6,6% 7,8% 8.4% . United States 5,9% 9,5% 14,5% 7,3% 7,4% 7,1% 7,6% . France 7,3% 7,7% 5,1% 6,5% 6,7% 6,6% 6,4% . German 3,4% 6,2% 5,7% 4,6% 5,0% 5,1% 5,2% . Others 22,0% 27,4% 25,6% 31,4% 29,3% 27,8% 29.0% (*) Source 1990 - 2000: Turisme de Barcelona. Source 2002 - 2004: Turisme de Barcelona y Idescat, con datos INE Barcelona airport passengers traffic 9.048.657 11.727.814 19.808.812 21.347.664 22.752.820 24.558.411 27.095.754 Passengers on cruises 115.137 233.389 572.571 843.686 1.053.896 1.024.851 1.228.561 Visitors to places of interest - 9.103.586 14.052.339 15.918.390 15.965.533 17.198.994 n.d. Bus Turístic passengers - 131.600 873.611 1.150.621 1.258.490 1.474.954 1.632.933 Hotels 118 160 187 215 232 255 268 Rooms 10.265 15.076 16.561 19.267 20.582 23.739 25.355 Beds 18.569 27.988 31.338 36.574 39.632 45.286 49.235 3 MEDITERRANEAN CAPITAL Since Barcelona was founded over 2000 years ago it has pursued its vocation as a great Mediterranean metropolis. With its privileged location on the Iberian Peninsula, between the sea and the mountains, it is the cultural and administrative capital of Catalonia and the traditional gateway to Spain. Its mild climate throughout the year is an invitation to experience the city to the full, both by day and by night. Strolling through the captivating, lively streets, you can sense the hospitality and friendliness of its inhabitants. The old city, formed by the Gothic Quarter and the Ribera and Raval neighbourhoods, is famous for its historic buildings. A walk through its old streets is essential in order to understand the different periods in the history of Barcelona, to contemplate its monuments, the Roman wall among perfectly conserved Gothic buildings, the remains of the Jewish quarter, and above all, to enjoy its characteristic Mediterranean atmosphere. There is no better place to get to know Barcelona than La Rambla, a colourful, bustling avenue that begins beside the sea at the Mirador de Colom and goes up to the Plaça de Catalunya, a meeting point and the centre of urban communications. Considered as the lively and dynamic heart of the city, it is essential to visit it from top to bottom. Street musicians, opera singers, mime artists, painters, human statues, flower stalls and bird sellers, the Boqueria market, the Gran Teatre del Liceu −restored at the end of 1999− and the countless shops and friendly cafés make up a unique and unforgettable walk. Continuing towards the mountains, we come to the Eixample district: a unique European model of urban planning. Designed in 1860 by Ildefons Cerdà, it contains one of the largest collections of modernista [Catalan art- nouveau] architecture on the continent. The famous Passeig de Gràcia contains the most representative buildings from this movement. Antoni Gaudí, Puig i Cadafalch and Domènech i Montaner expressed their creativity in the residences of the Catalan bourgeoisie of that time. Casa Batlló, Casa Amatller and Casa Milà –better known as La Pedrera [the stone quarry]− are just some of the buildings which bring together a host of almost unprecedented, exuberant colours and forms. Modernisme can be appreciated throughout the city. Spectacular buildings like the church of the Sagrada Família −an unfinished work by Gaudí−, the Palau de 4 la Música Catalana and the Park Güell make up, along with other buildings, a legacy of modernisme that can only be seen here. The Sagrada Família, the Casa Batlló, the Casa Vicens and the Colònia Güell have been designated World Heritage Sites, together with the Palau Güell, the Hospital de la Santa Creu i Sant Pau, the Park Güell and the Palau de la Música Catalana. But the city does not live only through the past. Barcelona −an active and dynamic city− is in a constant process of renewal. In the last decade, it has experienced an impressive transformation. The holding of the 1992 Olympic Games −considered, at the time, the best in history− meant that the city was opened up to the sea, and provided with an infrastructure of roads incorporating the latest technology. The major 1992 event left a rich architectural legacy –Isozaki’s sports facility the Palau Sant Jordi, the Lluís Companys Olympic Stadium, the Olympic Ring− and a rich urban legacy which continue to grow with the great challenge of the 2004 Universal Forum of Cultures. URBAN-TOURISM DESTINATION Barcelona has established itself as one of the main urban-tourism destinations in Europe. The Catalan capital has every attraction for weekend breaks and two- or three-day visits. For over three years, holidaymakers have accounted for 50% of visitors to the city, a higher percentage than business trips, which have traditionally been Barcelona’s strongest visitor segment. This makes the city the ideal place for a short break. In recent years, the Catalan capital has become one of the favourite Mediterranean ports of the great cruise lines. The new ferry terminals which feature excellent services and are within easy access of the city, allow cruise passengers to take a stroll around the city while they enjoy its atmosphere and the best in shopping. This makes Barcelona an extremely attractive port of call. Culture is one of Barcelona’s main attractions and makes the city an urban- tourism destination par excellence. The stunning modernista legacy is an architectural treasure trove of the first order. The beautiful paintings from the Catalan Romanesque period, appreciated throughout the world, are another major attraction which the city combines with prestigious musical performances and theatre. 5 RANKINGS • Barcelona is the only city in the world with nine buildings which are UNESCO World Heritage: la Pedrera, Park Güell, Palau Güell, Palau de la Música Catalana, Hospital de la Santa Creu i Sant Pau, Sagrada Família, Casa Batlló, Casa Vicens and Cripta de la Colònia Güell. • Barcelona holds more international congresses than any other city in the world, according to the International Congress & Convention Association (ICCA), and is the seventh city in the world for convention tourism, according to the Union of International Associations (UIA). • According to the magazine Lloyd’s Cruise International, Barcelona is Europe and the Mediterranean’s leading cruise harbour, with 1,228,561 cruise passengers a year. • According to The Daily Telegraph, Barcelona is the world’s top urban tourism destination of 2003. • Top weekend break destination 2002 according to the guide published for global airlines by Time Out. • Top Spanish city 2003, according to the readers of El País El Viajero. • Barcelona was named Gourmande city 2002. It is the only city outside France to have been awarded this culinary distinction. • Barcelona hosts the world’s number 1 incentive, business travel and meetings exhibition, the EIBTM, from 2004 to 2008. • According to British Airways, Barcelona is the preferred city-break destination for the British. • Barcelona is the Spanish city where tourists from abroad carry out the most credit card transactions (18.5% of the total). • According to a report by the European Tourism Leader Benchmark, Barcelona is the European city with the greatest growth in tourism on the Continent (over the past 10 years the number of overnight stays in hotels has doubled). Tourism statistics from recent years are available on the Turisme de Barcelona website: www.barcelonaturisme.com 6 THE CITY OF CULTURE Barcelona has always been a city with strong cultural and festive traditions.
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