Cruise Activity in Barcelona Study

CRUISE ACTIVITY IN BARCELONA

Impact on the Catalan economy and socioeconomic profile of cruise passengers (2014) | CRUISE ACTIVITY IN BARCELONA | 2014 | | Impact on the Catalan economy and socioeconomic profile of cruise passengers |

1. Introduction...... 4

1.1 Context ...... 4 1.2 Purpose of the study ...... 4

2. Economic impact of cruise activity at the Port of Barcelona ...... 5

2.1 Overall results ...... 5 2.2 Impact on the city of Barcelona ...... 6 2.3 Key figures...... 6 2.4 Distribution of initial spending from cruise activity (by spending agent)...... 7 2.5 Multiplier effects...... 8 2.6 Catalyst effects...... 9

3. Socioeconomic profile of cruise passengers...... 11

3.1 Socio-demographic characteristics of cruise passengers...... 11 3.2 Cruise passengers and cruises...... 11 3.3 Cruise passengers and their relationship with the city...... 12

4. Main conclusions...... 15

5. Methodology of the study on the impact of cruise activity...... 16

6. Methodology of the study on the profile of cruise passengers...... 17

1. Introduction 2. Economic impact of cruise activity at the Port of Barcelona

1.1 Context 2.1 Overall results BARCELONA IS THE Cruise activity is a dynamic element for tourism and for the economy of cities like Barcelona. With The study by the University of Barcelona shows that cruise activity in Barcelona generates 2.5 million cruise passengers per year, Barcelona has become the leading cruise port in Europe total turnover of € 796 million, contributes € 413.2 million a year to Catalonia’s Gross LEADING CRUISE PORT and the Mediterranean and the fourth cruise port worldwide. Barcelona stands out for its role as Domestic Product (GDP) and helps to maintain 6,759 jobs. a turnaround port (the site where all the operations for the start and end of the cruise take place). IN EUROPE AND THE Direct expenditure arising from cruise activities amounts to € 442.5 million a year, split TYPE ACCORDING TO CRUISE OPERATIONS AT THE PORT OF BARCELONA (2014) between three main spending agents: shipping companies (121.2 million), cruise passengers MEDITERRANEAN AND (315.8 million) and crews (5.5 million). This initial expenditure generates an indirect and induced turnover of € 353.5 million, which puts the total turnover of the cruise activity at THE FOURTH CRUISE € 796 million. It also generates income of € 152 million in State and regional taxes and PORT WORLDWIDE 48% 52% tourist tax. Transit Turnaround

CRUISE PASSENGERS STOPPING OVER AT THE CRUISE PASSENGERS BEGINNING AND PORT, VISITING THE CITY AND CONTINUING ENDING THEIR CRUISE IN THE CITY, THEIR JOURNEY ON BOARD THE CRUISE SHIP. WHERE THE SHIP HAS ITS HOME PORT ECONOMIC IMPACT OF CRUISE ACTIVITY AT THE PORT OF BARCELONA: OVERALL RESULTS

The cruise sector has expanded greatly in our city over the last 20 years. The 1992 Olympic Direct effect + Indirect and induced effect = Total billing Games placed Barcelona on the global tourist map, leading to the arrival of the fi rst cruise ships BARCELONA in the city. However, the great boost to cruise activity in the city came in 2001. Indirect or induced RECEIVES ABOUT Initial spending turnover produced Total billing PROGRESSION OF CRUISER TRAFFIC AT THE PORT OF BARCELONA (1992-2014) € 442.5 M € 353.5 M € 796 M 800 STOPOVERS SHIPPING CRUISE 3,000,000 COMPANIES PASSENGERS CREW PER YEAR AND ITS € 121.2 M € 315.8 M € 5.5 M 2,500,000 + =

Turnaround CRUISE PASSENGERS 2,000,000 CONTRIBUTION TO GDP CONTRIBUTION TO GDP CONTRIBUTION TO GDP REPRESENT 31% OF 1,500,000 € 225.9 M € 187.3 M € 413.2 M + = 1,000,000 THE TOTAL FOR SPAIN Transit EMPLOYMENT INCOME EMPLOYMENT INCOME EMPLOYMENT INCOME 500,000 € 116.7 M € 80.9 M € 197.6 M + = PERSONS EMPLOYED PERSONS EMPLOYED PERSONS EMPLOYED 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 4,026 2,733 6,759

1.2 Purpose of the study Tax revenue generated STATE AND REGIONAL TAXES The study, commissioned by the Port of Barcelona and Turisme de Barcelona, consists of two CRUISE ACTIVITY AT THE PORT € 150.8 M parts. The fi rst, conducted by the University of Barcelona, sets out to analyse the impact of TOURISM TAX the cruise activity generated by the Port of Barcelona in the city and throughout Catalonia, OF BARCELONA CONTRIBUTES € 844,643 using 2014 data. The report calculates the economic impact of the cruise sector through its contribution to Gross Domestic Product (GDP), employment, labour income and tax income. It € 413.2 MILLION TO CATALONIA’S GDP also assesses the catalytic effects on the economy. AND PROVIDES 6,759 JOBS The second, conducted by the Instituto DYM, focuses on the study on cruise passenger profi les and analyses the demographic characteristics of cruise passengers, types of cruise and their relationship with the city in general. The study was drawn up on the basis of surveys made with cruise passengers in the Port of Barcelona itself.

2.2 Impact on the city of Barcelona 2.4 Distribution of initial spending from cruise activity (by spending agent)

WHAT STAYS IN BARCELONA? 33.3% ACCOMMODATION

24.4% RESTAURANTS

75% € 313.4 M 5,039 15.5% TRANSPORT OF THE TOTAL EFFECT DIRECT CONTRIBUTION JOBS STAYS IN THE CITY OF TO GDP 15.4% SHOPPING CRUISE BARCELONA PASSENGERS 11.4% EXCURSIONS € 315.8 M

75% OF THE TOTAL EFFECT OF CRUISE ACTIVITY CRUISE PASSENGERS, 30.2% SHOPPING AND FUEL SUPPLY SERVICES

STAYS IN THE CITY OF BARCELONA SHIPPING COMPANIES 19.2% PROVISIONS

AND CREWS ARE 18.8% TERMINAL SERVICES

2.3 Key fi gures 11.3% TRAVEL AGENCIES AND TOUR OPERATOR SERVICES THE MAIN SPENDING SHIPPING COMPANIES 8% PORT AUTHORITY SERVICES AGENTS OF CRUISE € 121.2 M ECONOMIC IMPACT PER DAY 4.6% SHIPPING AGENT SERVICES

ACTIVITY 3.5% WASTE TREATMENT AND COLLECTION

The arrival of 2.8% BERTHING AND PILOTAGE SERVICES cruise ships at the Port of Barcelona 1.1% CREW MOVEMENT represents € 2.2 M € 1.7 M DAILY BILLING of DAILY BILLING 0.5% HEALTH CARE FOR PASSENGERS AND CREW IN CATALONIA which IN BARCELONA

50% SHOPPING

ECONOMIC IMPACT PER CRUISE SHIP 40% RESTAURANTS

10% TRANSPORT Each cruise ship that stops over at the CREW Port of Barcelona € 1 M € 0.5 M 9 € 0.2 M generates IN BILLING IN CONTRIBUTION JOBS IN TAX € 5.5 M TO GDP INCOME

CRUISES REPRESENT A DAILY BILLING IN CATALONIA OF € 2.2 MILLION

2.5 Multiplier effects 2.6 Catalyst effects

The multiplier effects arising from cruise activity almost double the economic impact CRUISE ACTIVITY • DYNAMISING EFFECT FOR BARCELONA-EL PRAT AIRPORT attributed to the three main spending agents. € 80 are generated in additional indirect and induced turnover for every € 100 of direct expenditure; every € 100 of GDP generated IS CRUCIAL FOR The cruise traffic has increased Barcelona Airport’s intercontinental connections. The directly creates an additional € 83 of GDP; there are 68 more jobs created for every 100 CREATING AND importance of Barcelona as a home port and the fact that 80% of embarking passengers direct employees. arrive by plane has been crucial for the establishment and maintenance of international routes. MAINTAINING Air Canada, American Airlines and Delta Air Lines are some of the cruise market-oriented companies that have consolidated their presence in Barcelona Airport. MULTIPLIER EFFECTS OF CRUISE ACTIVITY AT THE PORT OF BARCELONA INTERNATIONAL AIR In 2014 cruises generated revenue of € 21.8 million directly at Barcelona Airport, contributing ROUTES € 9.5 million directly to GDP at and generating 80 direct jobs. This direct effect causes multiplier effects throughout the economy, which translate into € 39.1 million of total billing, a total GDP contribution of € 18 million and 198 jobs in Catalonia. 80% OF

FOR EVERY FOR EVERY FOR EVERY IMPACT OF CRUISE ACTIVITY AT BARCELONA AIRPORT € 100 € 80 € 100 € 83 100 68 EMBARKING OF DIRECT ADDITIONAL OF DIRECT MORE IN ADDITIONAL JOBS ADDITIONAL EXPENDITURE BILLING CONTRIBUTION CONTRIBUTION TO GDP JOBS PASSENGERS USE TO GDP THE AIRPORT CRUISES DO NOT The cruise sector does not benefi t only typical tourist activities, but also generates signifi cant positive effects for other sectors. This can be seen in the distribution of jobs and billing activity ONLY BENEFIT THE caused by cruise activity. € 39.1 M € 18 M 198 TOURISM SECTOR TOTAL BILLING CONTRIBUTION TO JOBS IN CATALONIA TOTAL GDP CROSS-CUTTING EFFECTS OF CRUISE ACTIVITY: JOB CREATION AND BILLING BY SECTOR

• EFFECTS ON LAND TRANSPORT 6,759 € 796 M OF THE JOBS jobs created TOTAL BILLING The cruise business also has important effects on the land transport of passengers, since CREATED, 2,764 it represents a stable and continuous demand throughout the year for all branches of the sector (taxi, bus, car hire, etc.) and makes it possible to sustain the activity and jobs of small ARE IN OTHER companies in the sector. Effects on tourism sectors SECTORS SUCH AS Accommodation services | Catering services | Retail | Passenger land transport | LOGISTICS, FOOD OR Travel agencies and tour operators IMPACT OF CRUISE ACTIVITY ON PASSENGER LAND TRANSPORT CHEMICALS 3,995 59% € 339 M 42.6% jobs in tourism of total jobs billing in tourism of total sector created sectors turnover

Effects on other sectors (non-tourism) Storage and transport-related activities | Manufacture of food products | Metalworking industry | Waste € 35.7 M € 20.6 M 492 CONTRIBUTION TO management and sanitation services | Medical services | Other sectors TOTAL BILLING JOBS IN CATALONIA TOTAL GDP

2,764 41% € 457 M 57.4% jobs in non-tourism of all jobs created billing in non-tourism of total sectors sectors turnover  DOES NOT INCLUDE ECONOMIC ACTIVITY RELATED TO EXTERNAL COMPANIES LINKED TO AIRPORT SERVICES (AIRLINES, SHOPS, PARKING, CAR RENTAL, ETC.).

3. Socioeconomic profi le of cruise passengers

• GENERATION OF NEW INVESTMENTS 3.1 Socio-demographic characteristics of cruise passengers

Between 2000 and 2014 the Port of Barcelona directly invested € 109 million in infrastructure Data from the Instituto DYM study show that cruise passengers arriving in Barcelona usually for cruise ships. 86% of this investment is private. The Port has six cruise terminals, with a travel with their partner and their average age is 50. This type of visitor has a high purchasing seventh coming on stream in 2018, which represents an investment of € 30 million. power.

The importance of Barcelona as a turnaround port has led several shipping companies and GENDER AGE ANNUAL HOUSEHOLD other businesses in the sector to locate their head offi ces in the city. INCOME 0.1% 15-17 The stability and good prospects for cruise activity at the Port of Barcelona generate and 1.1% 18-24 consolidate new businesses and attract new investments. 0.2% OVER € 200,000 7.2% 25-34 56.4% 1.6% € 150,001 - 200,000 MEN 27.5% 34-44 7.6% € 100,001 - 150,000

28.5% 45-54 23.2% € 75,001 - 100,000

THE ROLE OF BARCELONA AS A TURNAROUND PORT ENCOURAGES 21.2% 55-64 24.2% € 50,001 - 75,000

14.4% 64 & OVER INTERNATIONAL AIRPORT CONNECTIONS AND ATTRACTS INVESTMENTS 30.9% UNDER € 50,000 43.6% WOMEN AVERAGE AGE AVERAGE INCOME CRUISE INFRASTRUCTURE INVESTMENTS IN THE PORT OF BARCELONA (2000-2014) 50 € 70,634 Approximate average calculated from the midpoint of each range. Excludes DK/NA

SOUTH TERMINAL B TERMINAL A TERMINAL 3.2 Cruise passengers and cruises

NORTH PALCRUCEROS TERMINAL C TERMINAL TERMINAL One of the main reasons for choosing a cruise is the itinerary or destinations that it includes. Most cruise passengers embarking in Barcelona arrive in the city by plane (80.2%). There are several types of cruise, depending on price and service: standard, premium or luxury.

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

TRANSPORT USED TO GET REASONS FOR ACCOMPANYING PERSONS TO BARCELONA CHOOSING A CRUISE Multiple choice Data on embarking passengers Data on cruise in turnaround

DESTINATION/ 76.4% PARTNER 80.2% PLANE 69.9% STOPOVERS

14% € 109 M 86% 16.0% FAMILY AND/OR CHILDREN 9.9% TRAIN 23.2% VISIT BARCELONA PUBLIC INVESTMENT BY TOTAL INVESTMENT PRIVATE INVESTMENT 12.2% FRIENDS 7.0% OWN VEHICLE 12.4% DURATION THE PORT OF BARCELONA BY OPERATORS

1.7% ALONE 2.9% OTHER 10.3% PRICE

0.9% CO-WORKER 8.2% CITY/PORT OF DEPARTURE

SHIP/COMPANY/ 0.5% OTHER 5.9% REPUTATION

5.7% OFFER

THE STABILITY AND GOOD PROSPECTS FOR CRUISE ACTIVITY GENERATE AND GIFT/ 3.4% PROMOTION CONSOLIDATE NEW BUSINESS

AVERAGE COST OF THE TOURISM/CRUISE PACKAGE HIGH-SPENDING TOURISM: DAILY LEVEL OF EXPENDITURE OF CRUISE PASSENGERS IN THE CITY

CRUISE € 202 € 53 AVERAGE AVERAGE SPENDING AVERAGE PASSENGERS SPENDING COST STANDARD PREMIUM LUXE TOURIST CRUISE EXCURSIONIST CRUISE PASSENGERS PROVIDE PASSENGERS (WITH (NO OVERNIGHT STAY) Day visitors € 2,380 € 1,189 € 3,916 € 6,535 OVERNIGHT STAY) COST CRUISE COST CRUISE COST CRUISE COST CRUISE HIGH-SPENDING PACKAGE PACKAGE PACKAGE PACKAGE TOURISM IN THE COMPARISON: CRUISE PASSENGERS AND CITY HOLIDAY TOURISTS All costs include accommodation € 1,640 € 1,217 € 3,950 € 7,058 CITY COST CRUISE COST CRUISE COST CRUISE COST CRUISE 94% 47.5% (WITHOUT TOURIST (WITHOUT TOURIST (WITHOUT TOURIST (WITHOUT TOURIST STAY IN STAY IN PACKAGE) PACKAGE) PACKAGE) PACKAGE) € 202 HOTELS € 156 HOTELS AVERAGE AVERAGE SPENDING SPENDING 3.3 Cruise passengers and their relationship with the city TOURIST CRUISE 3.9 HOLIDAY TOURIST 3.5 STARS STARS PASSENGERS (WITH IN THE CITY (STAY AVERAGE AVERAGE OVERNIGHT STAY) OVERNIGHT IN HOTELS) In 2014 the Port of Barcelona recorded 2,364,292 cruise passenger movements. Those CATEGORY CATEGORY who visit the city without an overnight stay spend an average of 4.3 hours in Barcelona and represent 57.5% of passenger movements (1,360,271 people). Passengers in turnaround (who start and end their itinerary in Barcelona) who stay the night in the city BARCELONA’S Cruise passengers arriving in Barcelona want to get to know the city, go shopping, visit remain an average of 2.6 nights and account for 24% of cruise passenger movements cultural sites and enjoy the food. The most visited sites are the Ramblas, the Gothic Quarter, (565,400 people). The remaining 18.6% corresponds to passengers that embark and/or CONSOLIDATION Eixample and the seafront. Cruise passengers are good prescribers of Barcelona: more disembark directly without an overnight stay and do not visit the city (438,621 people). than 90% want to return and 99.7% recommend the city to friends and acquaintances. AS A TURNAROUND

TYPE OF CRUISE PASSENGERS DEPENDING ON THEIR RELATIONSHIP WITH THE CITY PORT HELPS TO ACTIVITIES BY CRUISE PASSENGERS IN BARCELONA ATTRACT CRUISE TOURIST CRUISE PASSENGERS EXCURSIONIST CRUISE PASSENGERS 1,360,271 PASSENGERS WHO (with overnight stay) (no overnight stay) Day visitors 4.3 CRUISE PASSENGERS EXCURSIONIST CRUISE PASSENGERS AVERAGE HOURS (57.5%) (NO OVERNIGHT STAY) Day visitors STAYED IN THE CITY SPEND MORE TIME 87.8% STROLLING 52.3% STROLLING

IN THE CITY AND 79.9% SHOPPING 32.6% SHOPPING CULTURAL FACILITIES AND CULTURAL FACILITIES AND 565,400 SPEND MORE 75.3% MONUMENTS 38.5% MONUMENTS CRUISE PASSENGERS 2.6 73.3% BREAKFAST / LUNCH / DINNER 22.2% BREAKFAST / LUNCH / DINNER TOURIST CRUISE PASSENGERS AVERAGE NIGHTS (23.9%) (WITH OVERNIGHT STAY) STAYED IN THE CITY 18.9% BEACH / SEAFRONT 0.9% BEACH / SEAFRONT

15.6% NIGHTLIFE (BARS, DISCOS…) 0.0% NIGHTLIFE (BARS, DISCOS…)

438,621 3.9% TOURIST ATTRACTIONS 3.7% TOURIST ATTRACTIONS NO VISIT CRUISE PASSENGERS CRUISE PASSENGERS NO OVERNIGHT STAY 3.3% ORGANISED VISITS 3.6% ORGANISED VISITS WITH TRAVEL TO OR FROM PORT (18.6%) WITH NO CITY VISIT 1.8% VISITING FAMILY, FRIENDS 1.9% VISITING FAMILY, FRIENDS

1.5% TOURISM / TOURIST BUS 2.3% TOURISM / TOURIST BUS TOTAL MOVEMENTS OF CRUISE PASSENGERS 2,364,292 0.0% SNACK / COFFEE / DRINK 1.9% SNACK / COFFEE / DRINK

0.2% PHOTOGRAPHY 1.3% PHOTOGRAPHY

4. Main conclusions

INTEND TO RETURN TO BARCELONA ASSESSMENT ASPECTS OF BARCELONA (SCALE FROM 1 TO 10) Cruiser activity at the Port of Barcelona: ON HOLIDAY IN THE COMING YEARS • Generates annual turnover of € 796 million in Catalonia (2.2 million each day). Tourist cruise passengers Excursionist cruise passengers (With overnight stays) (no overnight stay) Day visitors • Contributes € 413 million to Catalonia’s GDP. • Generates € 152 million in tax revenue. 52.5% VERY LIKELY 9.69 ARCHITECTURE 9.50 ARCHITECTURE • Maintains nearly 7,000 full-time jobs. FAIRLY LIKELY CULTURE / CULTURE / 39.0% 9.53 MUSEUMS 9.27 MUSEUMS • Provides ﬂ ight connectivity to Barcelona airport. 7.9% MAYBE, MAYBE NOT 9.08 ENTERTAINMENT 8.79 ENTERTAINMENT • Generates economic stability and encourages new businesses in other sectors of the city. 0.2% QUITE LIKELY NOT 8.93 RESTAURANTS 8.57 RESTAURANTS • Benefi ts sectors linked to tourism and to other industrial and service sectors. CHARACTER AND VERY LIKELY NOT CHARACTER AND 0.0% 8.93 FRIENDLINESS 8.83 FRIENDLINESS • Cruise-goers usually travel with a partner, are very interested in getting to know the city DK / NA HOTELS / HOTELS / ACCOMMODATION 0.4% 8.93 ACCOMMODATION and are good prescribers (more than 90% want to return and recommend the city to 8.92 SHOPS 8.72 SHOPS friends and acquaintances).

8.87 QUALITY / PRICE OF QUALITY / PRICE OF ACCOMMODATION ACCOMMODATION • Cruise-goers that spend the night in Barcelona spend more money in the city than other QUALITY / PRICE QUALITY / PRICE 91.5% OF CRUISE 8.84 OF SHOPS 8.48 OF SHOPS holiday tourists and value the culture and architecture offered by the city.

QUALITY / PRICE QUALITY / PRICE PASSENGERS INTENDS 8.83 OF RESTAURANTS 8.45 OF RESTAURANTS • Barcelona’s consolidation as a turnaround port increases the quantitative impact (higher BEACHES OF BEACHES OF 8.82 BARCELONA 8.26 BARCELONA spending by the various agents) and qualitative effects (investment attraction and TO RETURN TO catalyst effects). 8.69 BARS 8.26 BARS

BARCELONA PUBLIC PUBLIC 8.69 TRANSPORT 8.60 TRANSPORT

QUALITY / PRICE QUALITY / PRICE 8.65 OF BARS 8.16 OF BARS CRUISE PASSENGERS 8.57 INFRASTRUCTURE 8.71 INFRASTRUCTURE ANNUAL BILLING IN CONTRIBUTION TO PROVIDES FLIGHT CONNECTIVITY TO CATALONIA CATALAN GDP SIGNS / SIGNS / ARE GOOD 8.54 INFORMATION 8.66 INFORMATION BARCELONA AIRPORT € 796 M € 413 M GENERAL GENERAL 8.44 CLEANLINESS 8.35 CLEANLINESS DAILY BILLING IN CATALONIA PRESCRIBERS OF 8.20 AIR AIR QUALITY 7.87 QUALITY € 2.2 M PUBLIC PUBLIC THE CITY: 99.7% 8.03 SAFETY 8.13 SAFETY

7.94 ACCESSIBILITY 8.08 ACCESSIBILITY RECOMMEND MAINTAINS NEARLY 7.64 NOISE 7.58 NOISE ECONOMIC STABILITY IN OTHER 7,000 BARCELONA AS A SECTORS OF THE CITY FULL-TIME JOBS AVERAGE AVERAGE Cruiser Activity at the TOURIST DESTINATION 8.95 8.75 Port of Barcelona

89% OF CRUISE PASSENGERS’

BENEFITS SECTORS LINKED TO TOURISM CRUISE PASSENGERS TEND CONSIDERABLE INTEREST EXPECTATIONS OF AND TO OTHER INDUSTRIAL AND TO TRAVEL WITH A PARTNER IN GETTING TO KNOW THE CITY: SERVICE SECTORS AND SPEND MORE THAN ARCHITECTURE AND CULTURAL VALUES THE CITY WERE MET AVERAGE

THE ROLE OF BARCELONA AS A TURNAROUND GOOD PRESCRIBERS PORT CONTRIBUTES TO ATTRACT INVESTMENTS more than AND PROMOTES INTERNATIONAL AIRPORT 90% WANT TO RETURN AND RECOMMEND TO CONNECTIONS FRIENDS AND ACQUAINTANCES

5. Methodology of the study on 6. Methodology of the study on the impact of cruise activity the profi le of cruise passengers

The study, prepared by the AQR-Lab Labotatory of Applied Economy (University of Barcelona), Study on the profi le of cruise passengers analyses the demographic characteristics of cruise calculated the total economic impact generated by cruise activity of the Port of Barcelona from passengers, type of cruise and, generally speaking, their relationship with the city. The study its direct, indirect and induced effects. was drawn up on the basis of surveys made on cruise passengers in the Port of Barcelona itself. Produced by the Instituto DYM and commissioned by Turisme de Barcelona. The calculation was based upon the quantifi cation of spending generated by each of the main groups involved in cruise activity, compiled from information provided by shipping companies and their suppliers, cruise passengers, Barcelona airport and the various associations related to UNIVERSE passenger transport. Individuals of 15 or older, beginning or ending a cruise, or stopping over, Specifi c multipliers from the input-output tables of the Catalan economy, produced by Idescat, at the Port of Barcelona were used to translate this spending in terms of impact on GDP, employment and tax income. GEOGRAPHICAL AREA

CALCULATION OF TOTAL IMPACT OF THE PORT’S CRUISE ACTIVITY Cruise Terminals of the Port of Barcelona (A, B, C, North, South) and Palacruceros (D) DIRECT SPENDING

SAMPLE AGENTS SOURCES

2014 Tourist Survey by Barcelona City Council / 2014 survey on CRUISE 3,130 people PASSENGERS by Turisme de Barcelona / Questionnaires to suppliers of goods and services / Focus groups with Shipping agents and Cruise ASSOCIATED SAMPLING ERROR SHIPPING CRUISE CREW terminals and Airways Development Committee / Financial Statements COMPANIES PASSENGERS / Bibliographical sources / Other sources of information +/- 1.79%

TYPE OF SAMPLE INDIRECT AND INDUCED EFFECTS Stratifi ed according to type of cruise passengers depending on the type of stopover (embarking, Input-Output Table of the Catalan economy disembarking and transit) and cruise category (standard, premium and luxury)

TYPE OF INTERVIEW TOTAL ECONOMIC IMPACT

TAX WAGE Computer-assisted personal interview, CAPI system BILLING GDP EMPLOYMENT INCOME INCOME

COMPLETION OF FIELD WORK

March - December 2014

DATA PROCESSING

Direct or initial effect Indirect or intersectorial effect Induced effect The results are weighted and applied to the universe of cruise passengers at the Port of Barcelona in 2014 according to:

Measuring the direct spending made As a result of direct spending, supply This corresponds to the effect - Type of cruise passenger, according to type of stopover: embarking by the main agents of the activity sectors generate a series of indirect of consumer spending produced by under study. effects through the purchases income from work generated by the (615,377 cruise passengers, 26%), disembarking (607,110 cruise passengers, 25.7%) they make in other sectors of the two above effects. and in transit (1,141,805 cruise passengers, 48.3%) economy to produce goods and services demanded by the agents. - Category of the cruise, using 2014 cruise forecast provided by Turisme de Barcelona: standard (1,993,088, 84.3%), premium (291,501, 12.3%) and luxury (79,703, 3.4%) Multipliers derived from the Input-Output tables are used to calculate these. This is the multiplier effect of the economy.

16 Port de Barcelona | Turisme de Barcelona 17 Publication edited jointly by the Port of Barcelona and Turisme de Barcelona

Studies made by AQR-Lab (University of Barcelona) and Instituto DYM