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Diapositiva 1

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Diapositiva 1 Promoted by: The Mediterranean Business Hub EDF Meeting Munich October 16th 2019 barcelonacatalonia.eu Barcelona Barcelona Metropolitan Area Catalonia 1.6 Million 3.2 Million 7.5 Million Surface 102.2 km² 636 km² 31.895 km² 81 BillionThe € Mediterranean148 Billion € Business242 BillionHub € 6th most powerful city brand in the world* * Source: Guardian Cities global brand survey The initiative is a successful example of public private partnership: Public partners: Barcelona City Council, Catalan Government, Barcelona Metropolitan Area Private partners: Brokers, Architects Building promoters & Real Estate investors * Source: Guardian Cities global brand survey Catalonia has always been a welcoming country, inclusive by definition. The strategic location of the country has made Barcelona a focal point for social and economic regeneration throughout history. With this heritage Barcelona-Catalonia is committed to promoting economic activity which is respectful of the environment and clean technologies. The structure of Catalonia can be explained on three levels, indicating a cohesive model: 1) A strong, consolidated central point, Barcelona 2) A large very populated and thriving metropolitan area 3) Its expansion takes place in strategic outlying areas located mostly in the Barcelona metropolitan region or even further away This structure is made possible by the existing network of transport and logistic connections and infrastructure, which allows the three territorial levels to interact efficiently and sustainably. The Mediterranean corridor is the bridge between this cohesive internal model and the rest of the world. To address these new challenges, also present in the New Urban Agenda, approved by the United Nations, the Government of Catalonia, through Incasòl, and Barcelona City Council are committed to the Barcelona Catalonia project to promote the development of new strategic projects, especially in the Barcelona metropolitan area, and to creating the most effective logistics around the Mediterranean corridor, making Catalonia an entry and exit point for freight from southern and central Europe. Background 2009 Since 2009, an earlier initiative: BET - BARCELONA ECONOMIC TRIANGLE promoted jointly by the Government of Catalonia and the Barcelona City Council, had worked together to present internationally projects that provided land for new business activities based on the knowledge economy, integrate into their environment, promoting sustainable mobility linked to universities and R&D, and tech transfer centres of the Barcelona Metropolitan Area. BET was the first pilot test for a metropolitan business estates promotion, led by the Barcelona brand and with active involvement by private partners (promoting business park projects) as paert of their internationalisation strategy. Objectives of the public partners: Barcelona City Council, Catalan Government, Barcelona Metropolitan Area International positioning of Barcelona / Catalonia as an attractive business & talent hub FDi Attraction related to real estate in public hands Land uses: Central Barcelona: Offices and last mile logistic facilities Metropolitan Region Areas: logistic / Industrial and residential uses Objectives of the private partners: Brokers, Architects Building promoters & Real Estate investors Finding international partners for tendering in the tender process of public land Optimising resources under the umbrella and stand of at leading European Real Estate Trade Fairs Central Barcelona Vallès county axis Llobregat river axis Besòs river axis Central Barcelona Over the last 20 years, Barcelona has created a diverse, balanced and sustainable environment in the 22@Barcelona area, a district that boasts innovations in city planning and technology, as well as in terms of society and the economy, making use of pioneering technological infrastructures. It is an area where highly innovative companies, research centres and universities exist alongside housing, public services and green spaces. 22@Barcelona offers space for companies, universities, entrepreneurs and research centres with a focus on IT, ecology and city planning, while restoring important elements of the area’s industrial heritage. With some 93,000 people working in the area, it is home to 8,800 companies (500 more each year over the last 4 years), 30% of which are dedicated to intensive techn or research activities. Central Barcelona The development area surrounding the new Barcelona second Central Station (La Sagrera) for High Speed Train and multimodal public transport will provide a new area of sustainable urban growth with a large offer of new housing and a business and commercial centre La Sagrera will become a new central area of ​​Barcelona, just 5 minutes from the new Glòries Square Park and 10 minutes from Plaça Catalunya. This new Central Station is intended to concentrate 78,500 sqm. of roof area for hotels and 370,000 sqm. for new offices and commercial activity around it to take advantage of the optimal accessibility offered by the infrastructure (high speed, intercity, regional and commuter railway, subway, intercity buses and underground access to highways). The great platform that will cover the railway and public and private transport infrastructures will enable the creation of a large park almost 4 km long that will become the largest new urban park in Barcelona. A new urban territory of over 160-hectares will be transformed. The Sagrera station will be the center of a new city inside the city, with 25,000 new neighbours and space for 30,000 new jobs. Llobregat river axis Located to the southwest of Barcelona, between two major infrastructures – the Port of Barcelona and Barcelona-El Prat International Airport – and with the Customs-Free trade Zone, the Llobregat Delta is an important engine for the metropolitan area’s economy. The first Delta Plan was undertaken in the 1990s and involved diverting the course of the Llobregat River in order to extend the industrial port, among other initiatives. The Delta Plan intends to transform this area by reviving zones of economic activity and improving infrastructures, such as Mercabarna, creating a new intermodal station, a building platform for SMEs and social economy and green corridors leading to the river from the urban area. Since 2013, the Barcelona-Catalonia co-branded initiative has been present in the largest European Real State Investment Trade Fairs such as EXPOREAL (Munich) and MIPIM (Cannes) .
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