CRUISE ACTIVITY IN BARCELONA Impact on the Catalan economy and socioeconomic profile of cruise passengers (2014) | CRUISE ACTIVITY IN BARCELONA | 2014 | | Impact on the Catalan economy and socioeconomic profile of cruise passengers | 1. Introduction ........................................... 4 1.1 Context .............................................................................. 4 1.2 Purpose of the study ............................................................ 4 2. Economic impact of cruise activity at the Port of Barcelona ........................... 5 2.1 Overall results ........................................................................ 5 2.2 Impact on the city of Barcelona .......................................... 6 2.3 Key figures .............................................................................. 6 2.4 Distribution of initial spending from cruise activity (by spending agent) .............................................................. 7 2.5 Multiplier effects .................................................................... 8 2.6 Catalyst effects ....................................................................... 9 3. Socioeconomic profile of cruise passengers ................................ 11 3.1 Socio-demographic characteristics of cruise passengers .......................................................... 11 3.2 Cruise passengers and cruises ......................................... 11 3.3 Cruise passengers and their relationship with the city ....................................................................... 12 4. Main conclusions ......................................... 15 5. Methodology of the study on the impact of cruise activity .................... 16 6. Methodology of the study on the profile of cruise passengers .......... 17 2 Port de Barcelona | Turisme de Barcelona 3 | CRUISE ACTIVITY IN BARCELONA | 2014 | | Impact on the Catalan economy and socioeconomic profi le of cruise passengers | 1. Introduction 2. Economic impact of cruise activity at the Port of Barcelona 1.1 Context 2.1 Overall results BARCELONA IS THE Cruise activity is a dynamic element for tourism and for the economy of cities like Barcelona. With The study by the University of Barcelona shows that cruise activity in Barcelona generates 2.5 million cruise passengers per year, Barcelona has become the leading cruise port in Europe total turnover of € 796 million, contributes € 413.2 million a year to Catalonia’s Gross LEADING CRUISE PORT and the Mediterranean and the fourth cruise port worldwide. Barcelona stands out for its role as Domestic Product (GDP) and helps to maintain 6,759 jobs. a turnaround port (the site where all the operations for the start and end of the cruise take place). IN EUROPE AND THE Direct expenditure arising from cruise activities amounts to € 442.5 million a year, split TYPE ACCORDING TO CRUISE OPERATIONS AT THE PORT OF BARCELONA (2014) between three main spending agents: shipping companies (121.2 million), cruise passengers MEDITERRANEAN AND (315.8 million) and crews (5.5 million). This initial expenditure generates an indirect and induced turnover of € 353.5 million, which puts the total turnover of the cruise activity at THE FOURTH CRUISE € 796 million. It also generates income of € 152 million in State and regional taxes and PORT WORLDWIDE 48% 52% tourist tax. Transit Turnaround CRUISE PASSENGERS STOPPING OVER AT THE CRUISE PASSENGERS BEGINNING AND PORT, VISITING THE CITY AND CONTINUING ENDING THEIR CRUISE IN THE CITY, THEIR JOURNEY ON BOARD THE CRUISE SHIP. WHERE THE SHIP HAS ITS HOME PORT ECONOMIC IMPACT OF CRUISE ACTIVITY AT THE PORT OF BARCELONA: OVERALL RESULTS The cruise sector has expanded greatly in our city over the last 20 years. The 1992 Olympic Direct effect + Indirect and induced effect = Total billing Games placed Barcelona on the global tourist map, leading to the arrival of the fi rst cruise ships BARCELONA in the city. However, the great boost to cruise activity in the city came in 2001. Indirect or induced RECEIVES ABOUT Initial spending turnover produced Total billing PROGRESSION OF CRUISER TRAFFIC AT THE PORT OF BARCELONA (1992-2014) € 442.5 M € 353.5 M € 796 M 800 STOPOVERS SHIPPING CRUISE 3,000,000 COMPANIES PASSENGERS CREW PER YEAR AND ITS € 121.2 M € 315.8 M € 5.5 M 2,500,000 + = Turnaround CRUISE PASSENGERS 2,000,000 CONTRIBUTION TO GDP CONTRIBUTION TO GDP CONTRIBUTION TO GDP REPRESENT 31% OF 1,500,000 € 225.9 M € 187.3 M € 413.2 M + = 1,000,000 THE TOTAL FOR SPAIN Transit EMPLOYMENT INCOME EMPLOYMENT INCOME EMPLOYMENT INCOME 500,000 € 116.7 M € 80.9 M € 197.6 M + = PERSONS EMPLOYED PERSONS EMPLOYED PERSONS EMPLOYED 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 4,026 2,733 6,759 1.2 Purpose of the study Tax revenue generated STATE AND REGIONAL TAXES The study, commissioned by the Port of Barcelona and Turisme de Barcelona, consists of two CRUISE ACTIVITY AT THE PORT € 150.8 M parts. The fi rst, conducted by the University of Barcelona, sets out to analyse the impact of TOURISM TAX the cruise activity generated by the Port of Barcelona in the city and throughout Catalonia, OF BARCELONA CONTRIBUTES € 844,643 using 2014 data. The report calculates the economic impact of the cruise sector through its contribution to Gross Domestic Product (GDP), employment, labour income and tax income. It € 413.2 MILLION TO CATALONIA’S GDP also assesses the catalytic effects on the economy. AND PROVIDES 6,759 JOBS The second, conducted by the Instituto DYM, focuses on the study on cruise passenger profi les and analyses the demographic characteristics of cruise passengers, types of cruise and their relationship with the city in general. The study was drawn up on the basis of surveys made with cruise passengers in the Port of Barcelona itself. 4 Port de Barcelona | Turisme de Barcelona 5 | CRUISE ACTIVITY IN BARCELONA | 2014 | | Impact on the Catalan economy and socioeconomic profi le of cruise passengers | 2.2 Impact on the city of Barcelona 2.4 Distribution of initial spending from cruise activity (by spending agent) WHAT STAYS IN BARCELONA? 33.3% ACCOMMODATION 24.4% RESTAURANTS 75% € 313.4 M 5,039 15.5% TRANSPORT OF THE TOTAL EFFECT DIRECT CONTRIBUTION JOBS STAYS IN THE CITY OF TO GDP 15.4% SHOPPING CRUISE BARCELONA PASSENGERS 11.4% EXCURSIONS € 315.8 M 75% OF THE TOTAL EFFECT OF CRUISE ACTIVITY CRUISE PASSENGERS, 30.2% SHOPPING AND FUEL SUPPLY SERVICES STAYS IN THE CITY OF BARCELONA SHIPPING COMPANIES 19.2% PROVISIONS AND CREWS ARE 18.8% TERMINAL SERVICES 2.3 Key fi gures 11.3% TRAVEL AGENCIES AND TOUR OPERATOR SERVICES THE MAIN SPENDING SHIPPING COMPANIES 8% PORT AUTHORITY SERVICES AGENTS OF CRUISE € 121.2 M ECONOMIC IMPACT PER DAY 4.6% SHIPPING AGENT SERVICES ACTIVITY 3.5% WASTE TREATMENT AND COLLECTION The arrival of 2.8% BERTHING AND PILOTAGE SERVICES cruise ships at the Port of Barcelona 1.1% CREW MOVEMENT represents € 2.2 M € 1.7 M DAILY BILLING of DAILY BILLING 0.5% HEALTH CARE FOR PASSENGERS AND CREW IN CATALONIA which IN BARCELONA 50% SHOPPING ECONOMIC IMPACT PER CRUISE SHIP 40% RESTAURANTS 10% TRANSPORT Each cruise ship that stops over at the CREW Port of Barcelona € 1 M € 0.5 M 9 € 0.2 M generates IN BILLING IN CONTRIBUTION JOBS IN TAX € 5.5 M TO GDP INCOME CRUISES REPRESENT A DAILY BILLING IN CATALONIA OF € 2.2 MILLION 6 Port de Barcelona | Turisme de Barcelona 7 | CRUISE ACTIVITY IN BARCELONA | 2014 | | Impact on the Catalan economy and socioeconomic profi le of cruise passengers | 2.5 Multiplier effects 2.6 Catalyst effects The multiplier effects arising from cruise activity almost double the economic impact CRUISE ACTIVITY • DYNAMISING EFFECT FOR BARCELONA-EL PRAT AIRPORT attributed to the three main spending agents. € 80 are generated in additional indirect and induced turnover for every € 100 of direct expenditure; every € 100 of GDP generated IS CRUCIAL FOR The cruise traffic has increased Barcelona Airport’s intercontinental connections. The directly creates an additional € 83 of GDP; there are 68 more jobs created for every 100 CREATING AND importance of Barcelona as a home port and the fact that 80% of embarking passengers direct employees. arrive by plane has been crucial for the establishment and maintenance of international routes. MAINTAINING Air Canada, American Airlines and Delta Air Lines are some of the cruise market-oriented companies that have consolidated their presence in Barcelona Airport. MULTIPLIER EFFECTS OF CRUISE ACTIVITY AT THE PORT OF BARCELONA INTERNATIONAL AIR In 2014 cruises generated revenue of € 21.8 million directly at Barcelona Airport, contributing ROUTES € 9.5 million directly to GDP at and generating 80 direct jobs. This direct effect causes multiplier effects throughout the economy, which translate into € 39.1 million of total billing, a total GDP contribution of € 18 million and 198 jobs in Catalonia. 80% OF FOR EVERY FOR EVERY FOR EVERY IMPACT OF CRUISE ACTIVITY AT BARCELONA AIRPORT € 100 € 80 € 100 € 83 100 68 EMBARKING OF DIRECT ADDITIONAL OF DIRECT MORE IN ADDITIONAL JOBS ADDITIONAL EXPENDITURE BILLING CONTRIBUTION CONTRIBUTION TO GDP JOBS PASSENGERS USE TO GDP THE AIRPORT CRUISES DO NOT The cruise sector does not benefi t only typical tourist activities, but also generates signifi cant positive effects for other sectors. This can be seen in the distribution of jobs and billing activity ONLY BENEFIT THE caused by cruise activity. € 39.1 M € 18 M 198 TOURISM SECTOR TOTAL BILLING CONTRIBUTION TO JOBS IN CATALONIA TOTAL GDP CROSS-CUTTING EFFECTS OF CRUISE ACTIVITY: JOB CREATION AND BILLING