October 21-23 / Renaissance Hotel / Washington, DC / #Innovatixessensa15 CONTENTS

October 21-23 / Renaissance Hotel / Washington, DC / #InnovatixEssensa15 CONTENTS

1 President's Welcome 2 The Renaissance Hotel Map 4 Daily Schedule at a Glance 6 Accreditation Information 7 Full Schedule 18 Speaker Biographies WELCOME FROM THE PRESIDENT

n behalf of the entire team, I would like to welcome you to the 2015 Innovatix + Essensa National OMeeting & Expo. One of the things I like best about this meeting is the personal interaction, and I look forward to getting to speak with each of you this week.

Our conference is a wonderful forum in which to exchange new ideas, share best practices, and discuss the pressing issues that face our industries. It is also your opportunity to uncover new savings through the Innovatix and Essensa purchasing programs and learn about some of our newest offerings, such as Scriptmax™ (our new pharmacy claims analytics service) and our updated Innovatix Specialty Pharmacy Management (ISPM) and InnovatixCares population health management programs. I’m particularly proud of the range of our educational tracks and the caliber of our presenters. This year’s educational sessions offer unprecedented value to members, covering (among other topics) population health issues from both payer and health-system provider perspectives, how to safeguard electronic protected health information (ePHI), and a review of medication errors with the Institute for Safe Medication Practices (ISMP). These sessions are being led by speakers who are counted among the foremost thought leaders in their industries.

We are also excited about unveiling the new member website at innovatix.com. The refreshed site contains a dedicated member resource section, event calendar, a link to a new self-service section, improved functionality, and a fresh new look.

I never fail to be amazed and gratified by the exceptional support our annual meeting receives from the supplier community. This year is no exception. The Exhibition Hall is expansive and diverse. I encourage members to spend a bit of time with our suppliers. It’s a great opportunity to explore their products and share some of the challenges you may be experiencing. Our meeting offers a great opportunity to get answers directly from the source. There might even be some fun photo ops in the Expo area.

I would also like to take a moment to thank you for your business and for taking time out of your hectic schedule to be with us this week. With your participation, I know this is going to be our best event to date.

The 2016 Innovatix + Essensa National Meeting and Expo returns to our hometown, New York City, from October 17–19. Please mark your calendar now.

Keep up the good work, and enjoy the conference.

John P. Sganga Executive Vice President, GNYHA Ventures President & CEO, Innovatix President & CEO, Essensa innovatix.com | essensa.org 1 HOTEL MAPS THE RENAISSANCE HOTEL

Plaza Level 1 Fireview Room Main Entrance Fifteen Squares Escalators

Reception

Hertz Navigator Mingle Car Rental Mixx Presidents Lounge Sports Bar Bellstand

Gift Shop Renaissance Club Lounge (Second Floor)

Hotel Penn Quarter Entrance (Second Floor)

Liberty Market Hotel Driveway

STREET LEVEL 2 NATIONAL MEETING & EXHIBITION 2015 Franklin Level 2 Square Meeting Room Level

9 8 7 11 10

6 12

13 5

14 4

15 3

16 1

B A

Mount Vernon Square MEETING ROOM LEVEL Level 3 Ballroom Level

Grand Ballroom

Congressional Hall VIP Holding Room

Grand South C B Renaissance Ballroom

B A Grand Central Capitol East West Pre-Function Congressional Hall Congressional Registration A Grand North Meeting Planner O ce Pre-Function Renaissance Pre-Function Grand Ballroom Fedex & Business Center Grand Registration Renaissance Lafayette Carnegie Meeting Registration Planner O ces

BALLROOM LEVEL innovatix.com | essensa.org 3 DAILY SCHEDULE AT A GLANCE 20 21 TUESDAY WEDNESDAY

1:00 - 5:00 p.m. 8:00 a.m. - 5:00 p.m. 4:14 - 5:15 p.m. Registration Registration Educational Sessions Grand Registration Grand Registration See Page 10

8:00 - 10:00 a.m. 6:30 - 7:00 p.m. Advisory Group Breakfast Buses Depart for Dinner & (Advisory Group members only) Networking Reception Grand Ballroom North Corner of 9th & K Street (Main Entrance Level)

11:30 a.m. - 2:00 p.m. 7:00 - 10:00 p.m. Welcome Lunch & Feature Dinner & Networking Reception Presentations Smithsonian National Air & Grand Ballroom North/Central Space Museum

3:00 - 4:00 p.m. Educational Sessions See Page 9

4 NATIONAL MEETING & EXHIBITION 2015 22 23 THURSDAY FRIDAY

7:30 a.m. - 5:00 p.m. 11:15 a.m. - 12:30 p.m. 8:00 a.m.-noon Registration Educational Sessions Registration Grand Registration See Page 13 Grand Registration

8:00 - 8:30 a.m. 12:30 -3:30 p.m. Early Bird Session: Rep. Ellmers Exhibit Hall Open 8:00 - 9:30 a.m. Meeting Room 2 (lunch will be provided) Breakfast Grand Ballroom Grand Ballroom North 8:00 -10:00 a.m. Breakfast 3:30 - 5:00 p.m. Congressional Ballroom Exhibit Hall Teardown 9:00 - 10:15 a.m. (Exhibitors only) Advisory Group Meetings Grand Ballroom See Page 17 8:30 - 9:30 a.m. Advisory Group Meetings 3:45 - 5:00 p.m. See Page 11 Educational Sessions See Pages 14-15 Visit Our Member Lounge 9:45 -11:00 a.m. Meeting Rooms 8 - 9 Educational Sessions 6:30 -10:00 p.m. Wednesday, Oct. 21 See Pages 12-13 Member Appreciation Celebration 2:00 – 5:00 p.m. Grand Ballroom North/Central Thursday, Oct. 22 10:00 - 11:45 a.m. 9:00 a.m. – 12:30 p.m. and 3:30 – 5:00 p.m. Exhibit Hall Move-In (Exhibitors only) Grand Ballroom innovatix.com | essensa.org 5

7:30am -5:00 pm Registration Mezzanine ACCREDITATION INFORMATION

National Meeting Accredited CE Sessions for 2015

Goal Statement recertification. Evaluation is available after the session at: http://www. These CE programs have been produced by Innovatix Institute, an innovatix.com/evaluations/nationalmeeting2015/default.htm educational program offered by Innovatix, LLC. ACHE Statements of Credit will be mailed to participants within 4-6 Target Audience weeks upon successful completion and submis-sion of the verification Pharmacy staff, LTC Administrators and other members of the health- of the Program Evaluation Form. care team involved with cost-effective management, evaluation, or treatment of long-term care, infusion, or oncology patients. Pharmacy Accreditation (ACPE) Innovatix, LLC is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing Learning Objectives pharmacy education. To receive continuing education 1. Summarize important protected health information (PHI) and credit, a pharmacist or technician must attend and sign-in at an electronic protected health information (ePHI), privacy and security accredited session and successfully complete and submit the online requirements and implications for not implementing critical program evaluation instrument. In order to receive full credit, registrants safeguards. must register no later than 10 minutes after the start of the meeting and 2. List the three major financial statements used in healthcare must attend the entire meeting. Evaluation is available after the session businesses and the key components of each. at: http://www.innovatix.com/evaluations/nationalmeeting2015/ 3. Describe the impact of the Hospital Readmission Reduction default.htm Program and the Protecting Access to Medicare Act of 2014 on hospitals, long-term care (LTC) facilities, and LTC pharmacies. ACPE Statements of Credit will be transferred to CPE Monitor within 4. Compare current reimbursement models with new financial 6-8 weeks, upon completion and submission of the verification of incentives for providers under the Affordable Care Act. Continuing Education and Program Evaluation Forms, and will be 5. Examine cybersecurity threats and risks in context in order to available at www.nabp.net. develop a company plan. 6. Identify effective strategies that can improve safety when LTC Administrator Accreditation (NAB NCERS) prescribing, dispensing and administering opioids. 7. Describe the differences in work perceptions between older and younger workers in such areas as loyalty, work ethic, work-life balance and attitudes toward technology. This educational offering has been reviewed by the National Continuing 8. List tactics that can be used to manage the online brand of your Education Review Service (NCERS) of the National Association of Boards business. of Examiners of Long-Term Care Administrators (NAB) and approved for 9.25 clock hours and 9.25 participant hours for NHA and RC/AL. Program Activity Type Approval Number: 21102015-9.25-15464-in Knowledge-based To receive continuing education credit, a LTC Administrator must attend Cost and sign-in at an accredited session and complete and successfully These programs are free of charge to existing and potential Innovatix submit the online program evaluation instrument. In order to receive members. full credit, registrants must register no later than 10 minutes after the start of the meeting and must attend the entire meeting. Evaluation is available after the session at: http://www.innovatix.com/evaluations/ American College of Healthcare Executives (ACHE) nationalmeeting2015/default.htm Innovatix, LLC is authorized to award 6.75 hours NAB Statements of Credit will be mailed to participants within 4-6 of pre-approved ACHE Qualified education credit (non-ACHE) for this weeks upon successful completion and submission of the verification program toward advancement, or recertification in the American College of Continuing Education and Program Evaluation Forms. For of Healthcare Executives. Participants in this program wishing to have the additional information, contact NAB at 1444 I St., NW, Suite 700, continuing education hours applied toward ACHE qualified education Washington, DC 20005-2210, (202 712-9040, or www.nabweb.org. credit should indicate their attendance when submitting application to the American College of Healthcare Executives for advancement or

6 NATIONAL MEETING & EXHIBITION 2015 FULL SCHEDULE

OCTOBER 21, 2015 WEDNESDAY

8:00 a.m.–5:00 p.m. Conference Registration Desk Open Location: Grand Registration

ADVISORY GROUP BREAKFAST (ADVISORY GROUP MEMBERS ONLY) 8:00–10:00 a.m. Location: Grand Ballroom North

Politics, Policies, and the Presidency: Predictions for 2016 Speaker: Frank Luntz, political consultant and pollster Overview: America’s 2016 presidential field may just be the most diverse in history, counting in its ranks a second Clinton, a third Bush, a doctor, a self-proclaimed social- ist, and Donald Trump—among many others. Political consultant and pollster Frank Luntz, known for his thorough research and accuracy, will offer an insider’s take on the Frank Luntz candidates, shake-ups in congressional leadership, the future of Obamacare, the impact of recent controversies in the pharmaceutical industry, and policy proposals to address access and pricing issues.

innovatix.com | essensa.org 7 WEDNESDAY October 21 Full Schedule

11:30 a.m.–2:00 p.m. Welcome Lunch & Feature Presentations

Grand Ballroom North/Central

Welcome Addresses from Conference Hosts

Perlman Sganga

Lee H. Perlman, FACHE John P. Sganga, FACHE President, GNYHA Ventures & President & CEO, Chairman, Innovatix & Essensa Innovatix & Essensa

A Conversation with Steve Martin Speaker: Steve Martin, actor, comedian, author, playwright, screenwriter, producer, musician Overview: Steve Martin is one of the most versatile and acclaimed artists of his generation. His work has earned him numerous honors, including an Academy Award®, an Emmy® Award, five Grammy® Awards, and an AFI Life Achievement Award, the highest honor for a career in film. Join us for this special conversation with one of the most thoughtful and most successful figures in the entertainment industry.

Steve Martin

8 NATIONAL MEETING & EXHIBITION 2015 NM WEDNESDAY 15 October 21

2:00 – 5:00 p.m. Member Lounge Location: Meeting Rooms 8 – 9

3:00 – 4:00 p.m. Educational Sessions

1A. Specialty & Oncology Drugs: What Is in the Pipeline? – The 2015 Update Speaker: Liya Davydov, PharmD, BCPS, CGP Location: Meeting Room 15 Overview: Interest in developing specialty and improved chemotherapy drugs contin- ues to rise. Approximately 40% of all drugs in the pipeline are considered to be specialty/ oncology agents, with close to 800 agents currently being investigated for various cancers and with applications for several biosimilar agents already filed with the FDA. This presentation will provide an update on specialty drugs and oral/parenteral oncology drugs (including biosimilars) that are either in the late stages of development or have already been submitted to the FDA and are currently under regulatory review.

Accreditation ACPE: Pharmacists and Pharmacy Technicians

1B. Overview of the Legislative & Regulatory Landscape Speaker: Colin Roskey, JD Location: Meeting Room 2 Overview: As the 114th Congress scrambles to finish their legislative work for the year, Mr. Roskey will describe the political dynamics at play. He will also discuss the priorities of the House and Senate leadership, and review key issues and pressure points of congressional activity for the remainder of 2015 and into 2016.

1C. Before the Storm: Online Reputation Management from LinkedIn to Yelp Speaker: Mikah Sellers Location: Meeting Room 16 Overview: The best defense in almost any battle is a strong offense. We’ve all seen brands that have had to deal with a crisis that started offline and spread like wildfire online. In this session, you will learn some of the strategies and tactics that you can implement to proactively protect and defend your brand both online and off.

Accreditation NAB: Long-Term Care Administrators ACHE: Healthcare Executives

1D. Consultant’s Perspective: Population Health Management in the Non-Acute Setting Speaker: Joseph F. Damore, FACHE Location: Meeting Room 5 Overview: Understanding the evolution of population health management, the transi- tion from fee-for-service to value-based payment, and the effects on the non-acute marketplace.

Break Location: Meeting Room Level Landing

innovatix.com | essensa.org 9 WEDNESDAY October 21 Full Schedule

4:15 – 5:15 p.m. Educational Sessions

2A./2B. The Evolution of Electronic Protected Health Information (ePHI): Trends & Troubleshooting Speaker: S. Leigh Davitian, JD Location: Meeting Room 16 Overview: It has been nearly 20 years since the Health Insurance Portability and Accountabil- ity Act of 1996 (HIPAA) was passed. This groundbreaking statute focused on many important areas governing electronic protected health information (ePHI)—how it is produced, saved, transferred, and received. Regardless of the type of electronic device used to access ePHI, users must abide by detailed HIPAA Security Rule guidelines.

During this program, Leigh Davitian will discuss significant ePHI requirements, emerging trends, and potential areas of non-compliance. Additionally, the session will explore new HI- TECH Act requirements that focus on internal procedures for assessing possible breaches and self-reporting ePHI breaches to government entities.

Accreditation ACPE: Pharmacists and Pharmacy Technicians NAB: Long-Term Care Administrators ACHE: Healthcare Executives

2C. Basics of Healthcare Accounting & Financial Management Speaker: Jeffrey Helton, PhD, FHFMA, CMA, CME Location: Meeting Room 15 Overview: While the primary objective of healthcare is helping patients, it must also work as a viable business. And managing any business requires a basic understanding of financial management. Good financial management leads to efficient business operations that enable access to resources and fosters both good patient care and satisfied patients. In this presentation participants will learn how to describe the three major financial statements used in healthcare businesses and the key components of each, differentiate between the various approaches to recording business transactions and how those differences impact the report of financial results in a healthcare business, calculate and interpret basic financial ratios, and describe the factors that influence cash flow and how cash flow can be managed in a healthcare business.

Accreditation NAB: Long-Term Care Administrators ACHE: Healthcare Executives

2D. ACO’s Perspective: Non-Acute Programs & Results Speakers: Robin Jensen and Matthew Poffenroth, MD, MBA Location: Meeting Room 5 Overview: While much reporting on ACOs focuses on the hospital side, population health requires contributions from providers across the care continuum. Innovatix has invited two members to discuss population health from the non-acute provider perspective.

6:30 – 7:00 p.m. Buses Depart for Smithsonian National Air & Space Museum Corner of 9th & K Street (Main Entrance Level)

7:00 – 10:00 p.m. Dinner & Networking Reception Smithsonian National Air & Space Museum

10 NATIONAL MEETING & EXHIBITION 2015 OCTOBER 22, 2015

4:15 – 5:15 p.m. Educational Sessions

2A./2B. The Evolution of Electronic Protected Health Information (ePHI): Trends & Troubleshooting THURSDAY Speaker: S. Leigh Davitian, JD Location: Meeting Room 16 Overview: It has been nearly 20 years since the Health Insurance Portability and Accountabil- ity Act of 1996 (HIPAA) was passed. This groundbreaking statute focused on many important areas governing electronic protected health information (ePHI)—how it is produced, saved, transferred, and received. Regardless of the type of electronic device used to access ePHI, users must abide by detailed HIPAA Security Rule guidelines. 7:30 a.m. –5:00 p.m. Conference Registration Open Location: Grand Registration During this program, Leigh Davitian will discuss significant ePHI requirements, emerging trends, and potential areas of non-compliance. Additionally, the session will explore new HI- TECH Act requirements that focus on internal procedures for assessing possible breaches and self-reporting ePHI breaches to government entities. 8:00–8:30 a.m. Early Bird Session Speaker: Rep. Renee Ellmers Accreditation Location: Meeting Room 2 ACPE: Pharmacists and Pharmacy Technicians Overview: As Congress is in the throes of addressing its full fall agenda, U.S. Representative NAB: Long-Term Care Administrators Ellmers will share her timely perspective straight from the Hill from her vantage point on ACHE: Healthcare Executives House Energy & Commerce Committee, which handles a number of pharmacy issues of interest to our members. Representative Ellmers, who serves on the Health, Communications and Technology, and Oversight and Investigations Subcommittees, will review a number of press- 2C. Basics of Healthcare Accounting & Financial Management ing health priorities before Congress and share her reflections on what may well be achieved. Speaker: Jeffrey Helton, PhD, FHFMA, CMA, CME Location: Meeting Room 15 Overview: While the primary objective of healthcare is helping patients, it must also work as a viable business. And managing any business requires a basic understanding of financial man- 8:00 – 10:00 a.m. Breakfast agement. Good financial management leads to efficient business operations that enable ac- Location: Congressional Ballroom A/B cess to resources and fosters both good patient care and satisfied patients. In this presentation participants will learn how to describe the three major financial statements used in healthcare businesses and the key components of each, differentiate between the various approaches to recording business transactions and how those differences impact the report of financial results in a healthcare business, calculate and interpret basic financial ratios, and describe the factors that influence cash flow and how cash flow can be managed in a healthcare business. 8:30–9:30 a.m. Advisory Group Meetings

Accreditation NAB: Long-Term Care Administrators Essensa - Non-Healthcare Essensa – Healthcare, ACHE: Healthcare Executives Meeting Room 10 Innovatix Senior Living - Contracting & Services, Innovatix Senior Living - Foodservice 2D. ACO’s Perspective: Non-Acute Programs & Results Meeting Room 16 Speakers: Robin Jensen and Matthew Poffenroth, MD, MBA Location: Meeting Room 5 Innovatix Infusion/ Innovatix Infusion/Specialty - Non-Pharma Overview: While much reporting on ACOs focuses on the hospital side, population health Specialty - Clinical Meeting Room 4 requires contributions from providers across the care continuum. Innovatix has invited two Meeting Room 15 members to discuss population health from the non-acute provider perspective.

Innovatix LTC - Clinical Innovatix L TC - Pharmacy Meeting Room 5 Operations/Legislative & Regulatory Buses Depart for Smithsonian National Air & Space Museum 6:30 – 7:00 p.m. Meeting Room 2 Corner of 9th & K Street (Main Entrance Level) Innovatix ISPM Meeting Room 11 7:00 – 10:00 p.m. Dinner & Networking Reception Smithsonian National Air & Space Museum

innovatix.com | essensa.org 11 THURSDAY October 22 Registration 7:30 a.m.–5:00 p.m. Location: Mezzanine

9:00 a.m. – 12:30 p.m. Member Lounge Breakfast Location: Meeting Rooms 8 – 9 7:30–8:30 a.m. Location: Hollywood Ballroom

Break Innovatix + Essensa Member Lounge 8:00 a.m.–5:00 p.m. Location: Meeting Elysian ParkRoom Level Landing Stop by the member lounge to access new contracts and savings opportunities—learn more 9:45 – 11:00 a.m. aboutEducational our new Sessions initiatives, including the Innovatix Specialty Pharmacy Management and InnovatixCares population health management programs. 3A. Non-Opioid Pharmacologic Options for the Management of Chronic Pain inExhibitor Older Adults Setup (Exhibitors only) 8:00–11:45 a.m. Speaker:Location: Manju The Ray T. Beier, Dolby PhD, Ballroom CGP, FASCP Location: Meeting Room 16 Overview:Break It is widely recognized that pain in the older adult population is undertreated 9:30–9:45 a.m. andLocation: underreported. Community Despite Foyer the fact that 25%–40% of community-dwelling older adults and up to 80% of those in long-term care facilities experience pain, there are minimal practice recommendations for pain management. This session will review the risks and benefits of non-opioid therapies in older adults for pharmacologic pain management. The recent FDA safety communication regarding NSAIDs will be highlighted along with drug-disease interactions with this class of medications. What factors go into selecting the right agent or regimen in older adults? Geriatric-specific recommendations will be addressed.

Accreditation ACPE: Pharmacists and Pharmacy Technicians

3B. Perspectives from the Centers for Medicare & Medicaid Services Speaker: John M. Coster, PhD, RPh Location: Meeting Room 2 Overview: John Coster will provide insight and updates from the Centers for Medicare & Medicaid Services (CMS) on policy and operational issues affecting the Medicaid pharmacy program. His session will examine policies affecting Medicaid beneficiaries as well as providers. He will also discuss CMS initiatives to help states administer their Medicaid programs.

3C. Managing Your Multigenerational Workforce: Bridging the Gap Between the Rising & the Retiring Generations (90 minute session) Speaker: Shira Harrington Location: Meeting Rooms 10 -11 Overview: Have you ever wondered why people of various age groups seem to have conflicting workplace values? Every generation is influenced by both societal events and their parental upbringing, which causes differences in work ethic, life values, work-life balance expectations, teamwork, communication styles, and relationship to authority, to name a few. Moreover, with Millennials accustomed to a technology-driven environment and less-techno savvy Baby Boomers facing retirement, recruiting, retaining, and managing these disparate age groups can be daunting. This session, will provide insights into why Baby Boomers, Generation X, and Millennials think and behave the way they do, and how to create a more inclusive work environment that embraces the uniqueness of every generation.

Accreditation NAB: Long-Term Care Administrators ACHE: Healthcare Executives

12 NATIONAL MEETING & EXHIBITION 2015 NM THURSDAY 15 October 22

9:45 – 11:00 a.m. 3D. Payer’s Perspective: Cigna & ACO Savings Speaker: Tim Ford, MBA Location: Meeting Room 5 Overview: Cigna Collaborative Care is helping to improve health while managing medical costs effectively. Hear from one of Cigna’s top executives about the payer’s success with the company’s approach to population health, including increasing the number of preventive health visits and improving follow-up care for people transi- tioning from the hospital to home.

10:00 - 11:45 a.m. Exhibit Hall Move-In (Exhibitors only) Location: Grand Ballroom

Break Location: Meeting Room Level Landing

Educational Sessions Round 4 11:15 a.m. -12:30 p.m. 4A. Avoiding Hospital Readmissions—What Can Pharmacy Do? Speaker: Robert G. Richardt, MS, RPh Location: Meeting Room 15 Overview: Avoiding hospital readmissions is important to both patients and hospitals. Beginning in 2017, the Protecting Access to Medicare Act of 2014 will impact nursing facilities that fail to avoid preventable hospital readmissions. This presentation will explore why this is important and the services that long-term care pharmacists can implement to help nursing facilities avoid readmissions.

Accreditation ACPE: Pharmacists and Pharmacy Technicians NAB: Long-Term Care Administrators

4B. Quality Measures & Reimbursement: What Providers Can Expect in 2016 & Beyond Speaker: Brad Kile, PhD Location: Meeting Room 2 Overview: This session will examine the intersection of quality and reimbursement in new payment models emerging as a result of the Affordable Care Act, and recent action by Congress and the Centers for Medicare & Medicaid Services. Participants will learn about financial incentives for providers with new care models, including accountable care organizations, bundled payments, and value-based purchasing. It will also explore the ties between payments, quality measures and star ratings, and the implications for healthcare providers.

Accreditation ACPE: Pharmacists and Pharmacy Technicians NAB: Long-Term Care Administrators

innovatix.com | essensa.org 13 THURSDAY October 22 Registration 7:30 a.m.–5:00 p.m. Location: Mezzanine

11:15 a.m. – 12:30 p.m 4C./4D. Cybersecurity: What Every Business Should Know Breakfast 7:30–8:30 a.m. Speaker: Dale Meyerrose, ProfD Location:Location: Meeting Hollywood Room Ballroom 16 Overview: This session covers the basics of cybersecurity, its impact on organizations, and what toInnovatix do about +the Essensa challenge. Member Much Loungeof what we read and hear about cybersecurity in the media is 8:00 a.m.–5:00 p.m. sensationalizedLocation: Elysian and Parkmisleading. The needless embellishments about the number of breaches and the manner in which they occur obscure the fact that cyber evil-doers continue to change theirStop tactics by the to member become loungemore targeted, to access profitable, new contracts efficient, and savings and damaging. opportunities The important—learn morestatis- ticabout that seemsour new to initiatives,have eluded including many is thatthe Innovatixmost of the Specialty attacks originatePharmacy from Management behind the and firewall, dueInnovatixCares to social engineering population and health human management error. Failure programs.to recognize the low-tech approach of most cyber attacks relegates organizations to fixing symptoms and not root causes. This session will coverExhibitor lessons Setup from (Exhibitorsthe front lines only) about best practices for dealing with cyber realities instead of 8:00–11:45 a.m. cyberLocation: myths. The Dr. MeyerroseRay Dolby isBallroom an internationally recognized senior leader and cybersecurity expert with almost four decades of military, government, business, and academic experience, and is currently director of a cybersecurity leadership certificate program at one of the top computer 8:30–9:30 a.m. scienceADVISORY universities GROUP in the SESSIONS nation.

Accreditation NAB: Long-Term Care Administrators ACHE: Healthcare Executives

12:30 – 3:30 p.m. Exhibit Hall Opens (lunch will be provided) Location: Grand Ballroom

Break 9:30–9:45 a.m. Location: Community Foyer 3:30 – 5:00 p.m. Exhibit Hall Tear Down (Exhibitors only) Location: Grand Ballroom

3:30 – 5:00 p.m. Member Lounge Location: Meeting Rooms 8–9

3:45 – 5:00 p.m. Educational Sessions

5A. Improving the Safe Use of Opioids: A Collaborative’s Perspective Speaker: Matthew Grissinger, RPh, FISMP, FACSCP Location: Meeting Room 16 Overview: High-alert medications, such as opioids, continue to be among the top medications involved in medication errors and are responsible for patient injury in all types of healthcare settings. Identifying the risks associated with the processes and lack of knowledge about these medications is paramount to preventing patient harm. As a part of the Pennsylvania Hospital Engagement Network adverse drug event collaboration sponsored by the Centers for Medi- care & Medicaid Services, knowledge and organization assessment tools were developed so that the participating hospitals could assess their practitioners’ current knowledge about the use of opioids as well as to assess the safety of practices when using high-alert medications in hospitals.

14 NATIONAL MEETING & EXHIBITION 2015 NM THURSDAY 15 October 22

3:45 – 5:00 p.m. 5A continued: Upon completion of the session, participants will learn the advantages of proactively assessing practices that involve high-alert medications to enable organizations to identify the potential weaknesses of their medication-use systems.

Accreditation ACPE: Pharmacists and Pharmacy Technicians NAB: Long-Term Care Administrators ACHE: Healthcare Executives

5B. Panel Discussion—The Destruction & Disposal of Unused Medications: Reconciling the New EPA Proposal, DEA Rules & State & Local Regulations Speakers: Elise Paeffgen, JD, MEM, Charlotte A. Smith, MS, and Holly Strom, RPh Location: Meeting Room 2 Overview: This panel discussion explores the patchwork of rules and regulations that dictate the proper destruction and disposal of unused medications, with an emphasis on the new proposal from the U.S. Environmental Protection Agency. Three industry experts— Elise Paeffgen, Charlotte Smith, and Holly Strom—will explore key issues that must be considered when determining proper, lawful methods and documentation for destroying and disposing of unused medications. Special emphasis will be placed on handling unused medications in long-term care facilities.

5C. Capturing the Most Persuasive Content & Stories for Your Marketing Effort Speaker: Tod Plotkin Location: Meeting Room 15 Overview: Video marketing content has been shown to provide the best ROI and be the most persuasive content in the digital landscape. The most commonly created video marketing content created for corporate purposes is documentary-based. The core of creating strong documentary content is having a strong strategy for capturing interviews. Having conducted thousands of interviews, Tod Plotkin will walk you through tips, techniques, and strategies for conducting video interviews. He will also answer any questions you may have about video marketing strategy and creation.

5D. InnovatixCares Speaker: James V. Vasquenza, Jr. Location: Meeting Room 5 Overview: While policymakers continue to debate the future of the Affordable Care Act, risk-based payment models are here to stay. The shift from volume-based to value-based payments is moving all providers toward population health management and accountable care organizations (ACOs). These networks span the provider continuum, linking hospitals with non-acute providers in sharing responsibility for improving health and reducing costs within a defined population. Hospitals and physician practices are looking to partner with non-acute providers that deliver the best outcomes; non-acute providers that are not prepared for this shift risk network carve-outs, loss of patient volume, and reduced revenue streams. Innovatix- Cares is the nation’s first population health management network launched to help non-acute providers compete in the new shared-risk models. In this session, participants will learn about the InnovatixCares program, which ensures that providers are prepared to succeed in a population health environment.

innovatix.com | essensa.org 15 THURSDAY October 22

6:30–10:00 p.m. Member Appreciation Celebration (Grand Ballroom North/Central)

16 NATIONAL MEETING & EXHIBITION 2015 OCTOBER 23, 2015 FRIDAY

8:00 a.m.–noon Registration Desk Open Location: Grand Registration

8:00–9:30 a.m. Breakfast Location: Grand Ballroom North

9:00–10:15 a.m. Advisory Group Meetings

Essensa - Non-Healthcare Essensa – Healthcare, Meeting Room 10 Innovatix Senior Living - Contracting & Services, Innovatix Senior Living - Foodservice Meeting Room 16

Innovatix Infusion/Specialty - Clinical, Infusion/Specialty - Non-Pharma, LTC - Clinical, LTC - Pharmacy Operations, Legislative & Regulatory, ISPM Meeting Rooms 8 & 9

innovatix.com | essensa.org 17 FEATURED PRESENTERS

Steve Martin Frank Luntz Steve Martin is one of the Frank Luntz is one of the most diversified performers and most honored communication acclaimed artists of his generation professionals in America as an actor, comedian, author, today. “The Nostradamus of playwright, screenwriter, producer, pollsters,” (according to Sir David and musician. With a list of credits Frost), Time magazine named too numerous to mention, Martin him one of “50 of America’s most has been a successful writer and promising leaders aged 40 and performer in some of the most under” and he is the “hottest popular movies of recent film pollster” in America according history. Martin began his career as a writer on The Smothers Brothers Comedy Hour, for which he earned to the Boston Globe. Frank was his first Emmy® award for Outstanding Writing Achievement in named one of the four “Top Research Minds” by Business Comedy, Variety, or Music in 1969. In the mid-1970s, Martin shone Week and was a winner of the coveted Washington Post as a stand-up on The Tonight Show Starring Johnny Carson, made Crystal Ball award for being the most accurate pundit. His appearances on HBO’s On Location and NBC’s Saturday Night Live, focus groups have become so influential that presidential and became the first comedian to sell out an arena performance. candidate Barack Obama had this to say following the PBS presidential debate, “When Frank Luntz invites you to talk to Martin is also a Grammy® award-winning musician, releasing his his focus group, you talk to his focus group.” first album, “The Crow: New Songs for the Five-String Banjo,” in 2010. In 2011, Mr. Martin won the International Bluegrass Music Association’s Entertainer of the Year Award. Martin released his second full-length bluegrass album, “Rare Bird Alert” in 2011 and that year took home the International Bluegrass Music Association’s Entertainer of the Year Award. His most recent project is a collaboration with Edie Brickell on the critically acclaimed album “Love Has Come For You,” which earned the duo a Grammy® Award for “Best American Roots Song.” The collaboration also inspired their new musical Bright Star, which will be presented at the John F. Kennedy Center for the Performing Arts in Washington in December and January. The production is aiming for a Broadway debut next spring.

His work has earned numerous honors, including an Academy Award®, five Grammy® awards, an Emmy® award and the Kennedy Center Honor award. Steve Martin also received the 43rd AFI Life Achievement Award, the highest honor for a career in film.

18 NATIONAL MEETING & EXHIBITION 2015 SPEAKER BIOGRAPHIES

Manju T. Beier Professions in New York (1984), and a master’s degree (1988) PharmD, CGP, FASCP and PhD (1989) in Health Policy from the University of Maryland Graduate School in Baltimore. Manju Beier is President and founder of Geriatric Consultant Resources, a Joseph F. Damore company specializing in the field FACHE of geriatric pharmacotherapy and clinical pharmacology to geriatrics Joe Damore is Vice President of professional organizations, managed Population Health Management care organizations, healthcare plans, (PHM) at Premier, Inc. He is and the pharmaceutical industry. She responsible for assisting physician also holds an academic appointment as Adjunct Clinical Associate Professor groups, hospitals and health of Pharmacy at the University of Michigan, in Ann Arbor. systems, health plans, and integrated health systems in In 2009, Dr. Beier obtained her board certification in implementing population health geriatrics and is currently a Certified Geriatric Pharmacist management arrangements, (CGP). She received her BS in Pharmacy and Doctor of including accountable care organizations. His responsibilities Pharmacy degrees from the University of Utah in Salt Lake include leading Premier’s Population Health Management team, City. She also holds a BS degree in Foods and Nutrition which provides collaborative and consulting services. He and from Lady Irwin College, New Delhi, India. the PHM team provide consultative assistance and advice to Dr. Beier has held several different positions in academia, numerous healthcare organizations in areas such as strategic industry, hospital, retail, and consultant pharmacy. She business planning, clinical integration, new value-based payer has given numerous seminars and workshops addressing arrangements, quality and financial improvement, and in geriatric pharmacotherapy, and the unique medication- implementing population health management core capabilities. related problems of older adults on a local, state, national, and international level. She has many publications to her Prior to joining Premier, Mr. Damore served as the President/ credit and currently serves on the editorial advisory board CEO of Mission Health System in Asheville, NC from 2004 to of several journals related to geriatrics and aging. 2010 and Sparrow Health System in Lansing, MI from 1990 to 2004. He also served in leadership positions with the Greenville Hospital System (SC) and the Sisters of Mercy John M. Coster Health Corporation (now CHE Trinity Health). His entire 30- PhD, RPh plus year career as a healthcare leader has focused on building and developing regional integrated health systems, including John Coster serves as Director, integrating comprehensive delivery systems and health plans Division of Pharmacy, Center and building several provider sponsored health plans. for Medicaid and CHIP Services at the Centers for Medicare & Medicaid Services (CMS). Prior to that, he was Senior Vice President of Government Affairs for the National Community Pharmacists Association. From 2007 to 2009 he served as Vice President, Federal Affairs and Public Policy, Rite Aid Corporation. John also served as Vice President, Policy & Programs, with the National Association of Chain Drug Stores. From April 1990 through April 1994, he served as a professional staff member of the United States Senate Special Committee on Aging. In this capacity, he was responsible for all issues relating to pharmaceutical coverage and cost containment. His education includes a BS in Pharmacy from St. John’s University College of Pharmacy and Allied Health innovatix.com | essensa.org 19 SPEAKER BIOGRAPHIES

S. Leigh Davitian Rep. Renee Ellmers JD Member of Congress

Leigh Davitian is the CEO of the Representative Ellmers has Dumbarton Group & Associates succeeded in bringing a unique (DGA). DGA is a Washington-based and diverse perspective—as a nurse, mother, small-business healthcare policy and advocacy owner, and wife—to her work firm that provides policy analysis, in Congress since her first federal and state legislative and election in 2010. She quickly regulatory strategic consultations, established herself as a leading and lobbying to its clients. Prior voice on healthcare policy and to starting the Dumbarton serves on the powerful Energy Group, Leigh served as both Senior Legislative Counsel and & Commerce Committee. Representative Ellmers has also Director of Government Affairs to the American Society had the honor of serving as Chairwoman of the Republican of Consultant Pharmacists for more than 11 years. Leigh Women’s Policy Committee (RWPC)—a caucus composed began her legal career at the Department of Justice (Legal of the 23 female Republican members in the U.S. House of Honors Program), focusing on taxation and bankruptcy Representatives. law. She simultaneously earned Bachelor of Arts degrees in Political Science and History, with a minor in Latin, from Tim Ford Miami University. She completed her Juris Doctor from MBA Capital University School of Law. Tim Ford is Executive Vice President of Health-Lynx, Liya Davydov QualCare Alliance Networks PharmD, BCPS, CGP (a wholly-owned subsidiary of Cigna Health and Life Insurance Liya Davydov currently serves Company). Mr. Ford has more as a Senior Director of Clinical than 25 years of experience Pharmacy Services (focus on in the managed care industry. the specialty/home infusion As Executive Vice President of Health-Lynx, he oversees the segments) at Innovatix. Prior to company’s support to providers as joining Innovatix, she worked they enter the world of accountable care and risk assumption. as a Clinical Pharmacy Manager His responsibilities include assisting in the development at Fidelis Care New York (a and operations of payment and performance improvement managed Medicaid HMO in New programs in support of the company’s mission to integrate and York State). Before that, she held coordinate care at the community level. a Clinical Pharmacy Manager position at St. John’s Episcopal Hospital. Dr. Davydov earned both her BS in Pharmacy and Health-Lynx has developed special expertise in the Medicare Doctor of Pharmacy degrees from St. John’s University. She Shared Savings Program supporting ACOs in all aspects of the also completed an ASHP-accredited Pharmacy Practice program from data management, administration to quality data collection, and reporting. Residency at Mount Sinai Medical Center in New York, is Board Certified in Pharmacotherapy, and is also a Certified Geriatric Prior to joining Health-Lynx and QualCare, Mr. Ford served as the Pharmacist. Vice President of Government Relations & Strategy for Aveta, Inc., a national provider of Medicare Advantage programs. He also directed planning for the Metropolitan Jewish Health System and managed a range of physician and health services within the hospital sector.

Mr. Ford earned an MBA from the University of Chicago and a BFA from New York University. 20 NATIONAL MEETING & EXHIBITION 2015 Matthew Grissinger A volunteer leader in the association and HR communities, RPh, FISMP, FASCP Shira has served extensively with Washington, D.C.-area groups and remains dedicated to the value of ongoing Matthew Grissinger is the Director professional development. She is a woman on a mission of Error Reporting Programs at to help job seekers, too. Her volunteer efforts in the ISMP as well as the Manager of community include working tirelessly to help job seekers Medication Safety Analysis for come together, learn, and grow in various local groups. the Pennsylvania Patient Safety Authority (Pa-PSA). He is a frequent Because Shira believes that the integrity of the hiring speaker on pharmacy topics process is just as important as the ultimate hire, she founded and current issues in medication Purposeful Hire to pursue her life’s passion—helping safety. He has published numerous people and businesses connect for their mutual benefit articles in the pharmacy literature, and work toward the future they deserve. The hiring/job including regular columns in P&T and the PSA Patient Safety search process is stressful and emotional for most people, Advisory and is a journal reviewer for Joint Commission Journal so Shira focuses on creating a positive hiring experience on Quality and Patient Safety, Pharmacoepidemiology and for the company and the candidate—no matter which Drug Safety, Therapeutic Advances in Drug Safety, and Annals one she works for at the time. Client companies and job of Internal Medicine. Mr. Grissinger serves on the National search candidates alike continually praise her dedication, Coordinating Council for Medication Error Reporting and resourcefulness, intuition, and analytical skills. Prevention (NCC MERP), the National Quality Form (NQF) Common Formats Expert Panel, the Editorial Board of P&T, the Jeffrey R. Helton Faculty Advisory Board for the Pharmacy Learning Network PhD, FHFMA, CMA, CFE (PLN), Scientific Committee of Farmacia Hospitalaria and the Publications Advisory Board for Davis’s Drug Guide for Nurses. Jeffrey Helton is an assistant He also served on the United States Pharmacopeia’s (USP) professor of Health Care Safe Medication Use Expert Committee from 2005–2010, the Management at MSU Denver, FDA Proprietary Name Review Concept Paper workshop panel where he teaches healthcare in 2008 and the Naming, Labeling, and Packaging Practices finance, health informatics, and to Minimize Medication Errors workshop panel in 2010. Mr. health economics. He also holds Grissinger received a BS in Pharmacy from the Philadelphia faculty appointments at the College of Pharmacy and Science, and is a fellow of the Institute University of Colorado, University for Safe Medication Practices as well as the American Society of Texas, and George Washington of Consultant Pharmacists. Prior to joining ISMP, he served as a University. Before going into home care and long-term care pharmacy surveyor for The Joint academics in 2009, he served as chief financial officer at Commission. several hospitals, health plans, and health systems nationwide. Shira Harrington Dr. Helton earned a PhD in healthcare management at the University of Texas School of Public Health, where he majored in Shira Harrington is President and healthcare finance and minored in health economics and health Founder of Purposeful Hire, Inc. informatics. He received a Master of Health Administration from the University of Alabama at Birmingham and Bachelor of While studying for her master’s Business Administration from Eastern Kentucky University. His degree in Public Relations at the professional credentials include being a Certified Management University of Maryland, Shira Accountant, a Certified Fraud Examiner, and a Fellow of the realized that successful companies Healthcare Financial Management Association. During 2015– take employee stakeholders 16, he will serve as Vice Chair of the Board of Examiners of the seriously and that she wanted Health Care Financial Management Association. He is co-author to support this all-important of the text Healthcare Operations Management—A Systems stakeholder group through her Perspective and over 30 other professional and academic life’s work. She started to work for a professional search firm articles and conference presentations in the U.S. and Europe. and began to focus on finding a great fit between job search candidates and businesses that offered fulfilling opportunities for candidates to pursue their career goals. innovatix.com | essensa.org 21 SPEAKER BIOGRAPHIES

Robin Jensen Dale W. Meyerrose ProfD Robin Jensen is Director, Strategic Projects of Baycare Health Dr. Meyerrose, Major General, Partners. She has over 20 years U.S. Air Force retired, is President of experience in the healthcare of the MeyerRose Group, LLC, a industry. Baycare, a physician- company that consults for a wide hospital organization, serves the range of business, government, five Baystate Health hospitals and and academic organizations on over 200 medical practices, with strategy, technology, education, approximately 1,400 physicians and executive development issues. in the Pioneer Valley of western He is a visiting associate professor at Massachusetts. the School of Information Studies, Syracuse University, and a lecturer at Carnegie Mellon University’s Ms. Jensen joined Baycare at its inception in 1995. She is School of Computer Science with the Institute for Software responsible for physician reimbursement analysis, finance Research, where he runs a cybersecurity leadership certificate and general corporate operations, governance, and the program. Dr. Meyerrose is an internationally respected subject operations of its accountable care organization subsidiary, matter expert on leadership, strategic planning, cybersecurity, Pioneer Valley Accountable Care, which participates in the eHealth and information technologies, education and executive Medicare Shared Savings Program. Ms. Jensen also has development issues, and intelligence and military matters. He experience with physician alignment activities, managed has almost four decades of business, military, U.S. government, care contracting, and development and implementation of and academic experience. funds flow models. Dr. Meyerrose graduated from the U.S. Air Force Academy with a Ms. Jensen graduated magna cum laude from Smith College Bachelor of Science degree in Economics and from the University with a Bachelor of Arts in Economics. Prior to joining Baycare, of Utah with a master’s degree in Business Administration. she held positions with Jennings Ryan & Kolb, a healthcare He earned a Doctor of Professional Studies in Information management consulting firm, and served as a Loan Officer Management from the School of Information Studies, Syracuse at Bank of Boston. University, where his award-winning research focused on introducing new technologies to telemedicine. Brad Kile PhD Elise Paeffgen Brad Kile is President of the JD, MEM Dumbarton Group & Associates, where he provides services to Elise Paeffgen is Senior Associate non-profit and corporate entities at Alston & Bird, LLC, where she is to help them navigate healthcare an attorney in the Environment, legislative and regulatory policy Land Use & Natural Resources changes. He is active at both Group. Her practice focuses the federal and state levels as an on environmental enforcement advocate in the areas of long-term defense; RCRA, CERCLA, and SDWA care and government-funded financial assurance; chemicals healthcare benefits. Dr. Kile has extensive knowledge of state- management; pharmaceutical level policies and the implications of federal policies on the waste; carbon and CAA regulation; development and delivery of state-based healthcare. Brad and shale gas extraction. In addition to counseling companies received his PhD in healthcare policy from the Florida State regulated by the EPA and state authorities, Elise works closely with University. He earned a bachelor’s degree from James Madison clients of the Food, Drug & Device Group to navigate FDA and University and a master’s degree from the American University in DEA regulation effectively. Elise received a BA in environmental Washington, D.C. studies and politics from Oberlin College and was awarded high honors. In addition to a JD, magna cum laude, from Vermont Law School, Elise earned a master’s degree in environmental management from Yale University. 22 NATIONAL MEETING & EXHIBITION 2015 Tod Plotkin Robert G. Richardt MS, RPh Tod Plotkin is Principal and Founder of Green Buzz Agency, Robert Richardt is Director of which creates video marketing Clinical Pharmacy Services at content for Hilton Worldwide, Innovatix. Prior to joining the Lockheed Martin, the American Innovatix team, Robert was Medical Association, BlueCross a consultant pharmacist and BlueShield and other large brands. Associate Director of Pharmacy for Isabella Geriatric Center, Prior to starting GBA in 2009, Tod a 700-bed nursing facility in ran the Video Department for the New York City. Robert also NBA Washington Wizards for four has experience in medical seasons. He has additional production experience at ABC, the communications and hospital pharmacy management. Discovery Channel, and the Style Network. Tod also organizes He has served as a preceptor for pharmacy students and and hosts What’s Next DC, the largest annual Digital Marketing was appointed Clinical Assistant Professor of Pharmacy conference in Washington. at Arnold and Marie Schwartz College of Pharmacy and Health Sciences in New York. Robert received his Bachelor of Science degree from the Brooklyn College of Pharmacy; he earned his Master of Science degree from St. Matthew Poffenroth John’s University. MD, MBA

Matthew Poffenroth is Chief Colin Roskey Medical Officer for Signature JD Partners Network, the clinically integrated network affiliated Colin Roskey is Partner at Alston with Inova Health System, & Bird, LLC, where he focuses which brings together over on federal healthcare program 1,800 physicians and two payment and operational issues hospital systems in Northern affecting stakeholders, with Virginia. Prior to joining concerns ranging from licensure Inova, Dr. Poffenroth served and survey and certification as Director of Clinical Integration for Johns Hopkins issues to complex prospective Community Physicians and Medical Director for the Johns payment system methodologies Hopkins Medicare ACO. Dr. Poffenroth started his career and coverage, coding and as a hospitalist, founded his own practice, which grew to reimbursement strategies for new services and technologies. over 50 physicians, and then served as President of a 60 He advises stakeholder sectors on novel and evolutionary physician multi-specialty practice owned by Suburban payment systems changes affecting diverse sectors, including Hospital in Bethesda, Maryland. Dr. Poffenroth received insurers, manufacturers, providers and suppliers at the Centers his MD from Indiana University in 1994, his MBA from for Medicare and Medicaid Services. He also represents Johns Hopkins Carey Business School in 2006, is a board- healthcare entities that are under investigation by congressional certified internal medicine physician, and maintains a committees and other law enforcement agencies. He previously clinical practice. served as a health policy adviser and counsel to the United States Senate Committee on Finance, where he worked on a small team responsible for policy development of major initiatives in Medicare, Medicaid and private insurance, including the creation and evolution of Medicare Part D. He also helped break new bipartisan healthcare coverage ground with the creation of the Health Care Tax Credit (HCTC), which launched new private coverage options for certain U.S. workers displaced by trade agreement outcomes. Roskey earned a JD from American University and a BA from the University of Massachusetts. innovatix.com | essensa.org 23 SPEAKER BIOGRAPHIES

Mikah Sellers particularly in the elderly. She is a former member of the Board of Councilors of the University of Southern California School of Mikah Sellers epitomizes the born Pharmacy. She earned her Pharmacy degree from the University entrepreneur, technologist, and of Florida. marketer; it is his raison d’être. Over the course of his career, James V. Vasquenza, Jr. Mikah has launched a number of James Vasquenza is the Vice startups, acquired a full-service President of the Innovatix Preferred digital agency, and held a variety Provider Network. He has 24 years of consulting and executive in the managed care field in both leadership roles at market-leading the PBM and HMO industries. companies. Mikah currently serves Working for such organizations as an SVP for Grafik, D.C.’s go-to branding agency, and as the as Cigna, Empire Blue Cross and CMO and CTO for Carsquare, one of D.C.’s hottest tech startups. Blue Shield, and UnitedHealthcare Outside of his role at Grafik, Mikah is an Adjunct Professor at (Oxford Health Plans), James has Georgetown University, where he teaches a variety of courses senior leadership experience in in marketing and technology, and serves as an outside adviser operations, provider contracting, claims, call centers, project to several D.C.-area startups. management, sales, and credentialing. Currently, he manages all the relationships between the Innovatix Preferred Provider Charlotte A. Smith Network and the PBM community as well as the implementation MS of the new InnovatixCares population health initiative.

Charlotte Smith is Senior Regulatory Advisor, PharmEcology Services, a business unit of WM National Services, Inc. She founded PharmEcology Associates, LLC in 2000 and sold the company to Waste Management in 2009. She co-founded Capital Returns, Inc., a nationally known pharmaceutical reverse distributor in 1991 and for 10 years served as President and Chief Regulatory Advisor. Charlotte is a registered pharmacist. She received her BS in Pharmacy and MS in Continuing and Vocational Education from the University of Wisconsin.

Holly Strom RPh

Holly Strom, former President of the California Board of Pharmacy, is Founder and CEO of Strom & Associates, LLC. The firm provides litigation support in matters relating to the misuse/overuse of all medications, especially narcotics. The firm also consults in drug therapy management,

24 NATIONAL MEETING & EXHIBITION 2015 Innovatix + Essensa National Meeting & Expo 2016 SAVE THE DATE: October 17–19, 2016 Marriott Marquis, TIMES SQUARE Join Us As We Take Manhattan! THANK YOU TO OUR 2015 EXHIBITORS

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