Purchasing Operation System of General Merchandise Store Division a Case Study at Pt Hero Supermarket Tbk
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PURCHASING OPERATION SYSTEM OF GENERAL MERCHANDISE STORE DIVISION A CASE STUDY AT PT HERO SUPERMARKET TBK By Gerry Jonathan Prasetya 014201100127 A skripsi presented to Faculty of Business President University In partial fulfillment of the requirements for Bachelor Degree in Economics Major in Management January 2015 i PANEL OF EXAMINERS APPROVAL SHEET The Panel of Examiners declares that the skripsi entitled “PURCHASING OPERATION SYSTEM OF GENERAL MERCHANDISE STORE DIVISION A CASE STUDY AT PT HERO SUPERMARKET TBK” that was submitted by Gerry Jonathan Prasetya majoring in Management from the Faculty of Business was assessed and approved to have passed the Oral Examinations on January 27, 2015. Ir. Erny E. Hutabarat, MBA Chair – Panel of Examiners Ir. Yunita Ismail Masjud, M. Si Examiner I Filda Rahmiati MBA Examiner II ii SKRIPSI ADVISER RECOMMENDATION LETTER This skripsi entitled “PURCHASING OPERATION SYSTEM OF GENERAL MERCHANDISE STORE DIVISION A CASE STUDY AT PT HERO SUPERMARKET TBK” prepared and submitted by Gerry Jonathan Prasetya in partial fulfillment of the requirements for the degree of Bachelor in the Faculty of Business has been reviewed and found to have satisfied the requirements for a skripsi fit to be examined. I therefore recommend this skripsi for Oral Defense Cikarang, Indonesia, January 19, 2015 Acknowledged by, Recommended by, V. Jajat Kristanto SE., MM., MBA Filda Rahmiati MBA Head, Management Study Program Advisor iii DECLARATION OF ORIGINALITY I declare that this skripsi, entitle “ PURCHASING OPERATION SYSTEM OF GENERAL MERCHANDISE STORE DIVISION A CASE STUDY AT PT HERO SUPERMARKET TBK”, is to the best of my knowledge and belief, an original piece of work that has not been submitted, either in the whole or in part, to another university to obtain degree. Cikarang, Indonesia, January 19, 2015 GERRY JONATHAN PRASETYA iv ABSTRACT Through a qualitative research, the focus of this research is to describe the purchasing operation system of General Merchandise Store Division a case study at PT. Hero Supermarket Tbk. The researcher uses the theory from Miles and Huberman model as references to get data analysis for the data verification. For the analysis the researcher uses SWOT analysis theory and Key Performance Indicator analysis. In the retail business environment, there are thousands types of goods to be sold to the market, it raises an issue on the efficiency of the purchasing operation system, certainly the retail company need to have a good purchasing system. The researcher got the conclusion that the purchasing operation system of PT Hero Supermarket Tbk work efficiently since they purchasing operation system has flow chart or standard operating procedure to run their purchasing activity. They used System Applications Products retail system for monitoring inventory from all store and distribution center. Keywords: Purchasing, Retail, General Merchandise Store Products, SWOT Analysis, Key Performance Indicator, PT Hero Supermarket Tbk v ACKNOWLEDGMENT First of all, the greatest gratitude is expressed to my precious God for the blessings, wisdom, and perseverance that He has bestowed upon me to complete and submit this thesis within the short period of time. I would like to thank my beloved family, my inspiration – Papa, Mama, my brother Julius Ryan Karsten and my sisters Agnes Christabella and Kezia Sharon Christabella for their caring, love, and support with care and love throughout my life and the completion of a successful thesis. I believe that without them, I am nothing. An extension of my deepest gratitude goes to PT Hero Supermarket Tbk, for believing in me and in this research. Special thanks to Ms. Yaya as a General Manager of General Merchandise Store Department and also Ms. Elsiana as a Store General Manager of Giant Bintaro. Appreciation in particular is imparted to Mr. Orlando Santos, Mr. Irfan Habsjah, and Ms. Filda Rahmiati whom I regard as the most understanding lecturers in the world. I would surely not have been able to persevere without your strong support and confidence of my capabilities. You have sacrificed a great deal of time for an abundant amount of advice during the writing process. To all the International Business students batch 2011, especially Kartika, Giovanni, Andri, Darren, Jonathan, Nashrullah,ardisa. To all my Viva La Vida entrepreneurship team. To all my first year dorm mate, D5 family. Finally last but not least, to friends whose name cannot be written one by one on this list, I would like to say thank you. vi TABLE OF CONTENTS PANEL OF EXAMINERS ........................................................................................... ii APPROVAL SHEET .................................................................................................... ii SKRIPSI ADVISER .................................................................................................... iii RECOMMENDATION LETTER ............................................................................... iii DECLARATION OF ORIGINALITY ........................................................................ iv ABSTRACT .................................................................................................................. v ACKNOWLEDGMENT .............................................................................................. vi TABLE OF CONTENTS ............................................................................................ vii LIST OF TABLES ........................................................................................................ x LIST OF FIGURE ........................................................................................................ xi LIST OF PICTURES .................................................................................................. xii CHAPTER I ..................................................................................................................1 INTRODUCTION ........................................................................................................1 1.1 Background of Study ......................................................................................1 1.2 Problem Identification ....................................................................................4 1.3 Statement of the Problem ...............................................................................5 1.4 Research Objectives .......................................................................................5 1.5 Definition of Terms ........................................................................................6 1.6 Scope and Limitation ...................................................................................10 1.7 Research Benefits .........................................................................................10 1.7.1 Researcher ..................................................................................................11 1.7.2 President University....................................................................................11 1.7.3 PT. Hero Supermarket Tbk .........................................................................11 1.7.4 Future Research ..........................................................................................11 CHAPTER II ...............................................................................................................12 vii LITERATURE REVIEW ...........................................................................................12 2.1 Supply Chain Management ..........................................................................12 2.1.1 Competitive Advantage within Supply Chain ......................................16 2.1.2 Purchasing .............................................................................................17 2.1.3 Importing ...............................................................................................22 2.2 General Merchandise Store Products ..........................................................24 2.3 Previous Research ........................................................................................26 CHAPTER III .............................................................................................................28 METHODOLOGY .....................................................................................................28 3.1 Research Method ..........................................................................................28 3.1.1 Case Study ..................................................................................................29 3.1.2 Triangulation .........................................................................................30 3.2 Research Framework .........................................................................................31 3.3 Data Analysis ...............................................................................................32 3.3.1 Data Reduction .....................................................................................32 3.3.2 Model Data (Data Display) ...................................................................33 3.3.3 Conclusion Making and Verification ....................................................33 3.3.4 SWOT Analysis ....................................................................................35 3.3.5 Key Performance Indicator ...................................................................35 3.4 Research Instrument .....................................................................................36