Indonesia Initiating Coverage 6 July 2021 Consumer Non-cyclical | Retail - Staples Matahari Putra Prima (MPPA IJ) Buy The Rising Phoenix; Initiate BUY Target Price (Return): IDR1,750 (+50%) Price: IDR1,170 Market Cap: USD606m Avg Daily Turnover (IDR/USD) 81,591m/5.66m Initiate coverage with a BUY and IDR1,750 TP, 50% upside. Matahari Putra Analysts Prima’s recent revamping of initiatives should help to transform its business and keep it ahead of competitors. A strong focus on digital initiatives – particularly Indonesia Research Team the collaboration with Indonesia’s largest technology group GoTo – will likely +6221 5093 9888 lead to greater monetisation from the e-groceries trend. Our SOP-based TP is
[email protected] derived from 1.7x 2023F P/S (fresh products) and 11.0x 2023F EV/BITDA (non- fresh products). Possible additional investment from GoTo is a likely catalyst to its share price. Michael Setjoadi Internal business transformation on the cards. The company aims to strongly +6221 5093 9844
[email protected] focus on expanding sales of its fresh products. We are positive on this strategy given less intense competition in the segment and this strategy may work well, supported by its strong merchandising programme (ie partnership with Disney), Marco Antonius Indonesian Ulama Council’s (MUI) halal assurance system (HAS) and strong +6221 5093 9849 logistics facilities. The company will also continue its expansion with a new,
[email protected] smaller efficient yet modern hypermarket format, yielding better productivity and efficiency. This should help MPPA penetrate into residential areas, as well as Tier II and III cities.