MEDIA KIT T able of Contents
3 About • Seyie Design
4 Interior Branding Services • Hospitality / Residential • Design 360
10 Additional Scope of Services
11 Portfolio - Additional Projects
19 Press • Vogue India • GRAMMY Awards® • ET, Maria Shriver & Coveteur • Vogue & Fendi Casa
23 Contact Information
seyiedesign.com 323.630.1841 [email protected] 2 bout A SEYIE DESIGN
Seyie Putsure founded Seyie Design to create fashionable & functional branded interiors for luxury and design-conscious residential and beauty, fashion & lifestyle companies. Having started her career as an executive with Saks Fifth Avenue, Chanel and Dolce & Gabbana in New York City, she brings a deep understanding of branding, merchandising and special consumer experience strategy, and a high level of sophistication into the interiors that Seyie Design creates.
Since its founding in 2007, Seyie Design’s body of work has grown internationally to include corporate offce, mixed-use development, retail, high-end salons and spas, boutique bakeries, event lounges and private residences. Seyie was Fendi Casa’s Designer of the Month, the exclusive designer for the 54th and 55th Annual GRAMMY Awards® Offcial Talent Gift Lounge, and has been featured in TIME, LUCKY, Vogue, Elle, and DDI Magazine, among others. She has also been named by Vogue India as one of “the new women of interiors.”
Understanding an individual’s personal style or a company’s brand image, along with their unique lifestyle or practical business needs, Seyie Design works directly with clients on all levels to discover the best harmony for spaces from concept to execution. It balances fashionable interiors that capture the essence of the individual or company’s brand identity, and functional spaces that support lifestyle or promote business productivity. Seyie Design creates environments that evoke specifc emotional responses for clients; spaces that are flled with character and soul while enhancing their life or business.
Seyie earned her Bachelor’s degree from Clark University and graduated from UCLA Extension’s Professional Interior Design program. She is an Allied Member of the American Society of Interior Designers and a member of the Costume Council at LACMA.
seyiedesign.com 323.630.1841 [email protected] 3 nterior branding serviCes I FASHIONABLE. FUNCTIONAL. BRANDED.
HOSPITALITY / RESIDENTIAL - BRAND IDENTITY
Seyie Design creates interiors that communicate the essence of a company’s brand identity, and appeal to its target consumers. Scope of Services include:
translating your company’s visual identity Seyie Design will: into your own signature interior
• Create a physical environment that communicates your brand’s core DNA, which includes your visual aesthetic and ambiance
• Analyze your company and product, and highlight key elements in the interior design of your space
• Weave the story of your brand into the concept of your space
• Create signature interiors that help consumers identify with your product or company, enhancing your brand recognition in the mind of your target clientele
seyiedesign.com 323.630.1841 [email protected] 4 nterior branding serviCes I FASHIONABLE. FUNCTIONAL. BRANDED.
HOSPITALITY / RESIDENTIAL - FASHIONABLE & FUNCTIONAL INTERIOR DESIGN
Seyie Design will: • Analyze your core target clientele and create fashionable aesthetic appealing to their sophisticated taste
• Meticulously craft bespoke interiors to resonate with discerning consumers
• Develop functional design to support business needs and increase productivity in public spaces, and enhance consumers’ lifestyle needs in private spaces
making life more efcient and less stressful with functional spaces
seyiedesign.com 323.630.1841 [email protected] 5 nterior branding serviCes I FASHIONABLE. FUNCTIONAL. BRANDED.
HOSPITALITY/ RESIDENTIAL - MERCHANDISING STRATEGY
Seyie Design will: • Create and implement innovative & dynamic merchandising concepts to make your company’s products and vision appealing to your target clientele inside retail boutiques and other environments with merchandise
• Using merchandising and retail strategies, create compelling Sales Galleries to showcase the allure and lifestyle of living in your company's residences
• Create enticing visual merchandising and interior styling to promote extraordinary living experiences
• Curate accessories, signage style and design for product display
understanding the current consumer, we create enticing and dynamic concepts to showcase your products
seyiedesign.com 323.630.1841 [email protected] 6 nterior branding serviCes I FASHIONABLE. FUNCTIONAL. BRANDED.
HOSPITALITY/ RESIDENTIAL - SPECIAL CONSUMER EXPERIENCE
Seyie Design will: • Create immersive design experiences to make compelling and memorable impressions
• Curate and fnely tune all sensory experiences, including: visual, olfactory, tactile, auditory and gustatory
• Design various vignettes within the space to delight the client’s senses
• Design concepts to educate target client about your product or service, in an entertaining manner
create fne living experiences & make life more enjoyable
seyiedesign.com 323.630.1841 [email protected] 7 nterior branding serviCes - design 360 I FASHIONABLE. FUNCTIONAL. BRANDED.
DESIGN 360 is a comprehensive creative service collaboration between Seyie Design and SheBrand to provide overall Brand Positioning, Creative Direction and Consumer Experiences. It covers every touch-point to create a brand identity that is cohesive and seamless inside a physical environment. Scope of Services Include:
BRAND IDENTITY AND DEVELOPMENT – Identify brand message, mission, personality and image, and develop a custom brand handbook to serve as the anchor for all creative branding actions
GRAPHICS & PACKAGING – Design collateral materials, packaging and non-paper products
SPECIAL CONSUMER EXPERIENCE – Create educational and entertaining experiences to engage and delight consumers
BRAND TOUCH POINTS ON-SITE – Curate and fnely tune all sensory experiences, including: visual, olfactory, tactile, auditory and gustatory
creating design experience that make compelling & memorable frst impressions
seyiedesign.com 323.630.1841 [email protected] 8 nterior branding serviCes - design 360 I FASHIONABLE. FUNCTIONAL. BRANDED.
SHEBRAND/ LIZ DENNERY
Liz Dennery is a brand consultant, creative director and founder of SheBrand, a branding and marketing fIrm. With over 20 years of experience in branding, marketing, public relations and infuencer outreach campaigns, she is highly regarded for her ability to select the words, images and packaging that bring brands to life, and the high touch and digital marketing experience to build engaged communities and steadfast consumer loyalty. Liz has worked on brand development and infuencer projects with high-profIle clients, including Serena Williams, Garcelle Beauvais and Kelly Rutherford, and lifestyle brands that specifcally market to women, including Escada, Dior, Hale Bob and Elyse Walker.
Recognized for her grace, professionalism and style, Liz is a member of the Vogue 125, a hand-selected group by Vogue Magazine of 125 infuential women decision makers and opinion leaders across the country known for their distinctive taste in fashion, design and culture.
Liz has been featured in The Los Angeles Times, The Orange County Register, The Chicago Tribune, The Daily Beast, The Coveteur, Guest of a Guest, The HuffIngton Post, Good Morning America, E! Online and Access Hollywood.
seyiedesign.com 323.630.1841 [email protected] 9 dditional sCope of serviCes A FASHIONABLE. FUNCTIONAL. BRANDED.
In addition to our comprehensive Interior Branding & Design services, Seyie Design, in collaboration with select allied design professionals, provides a multi-disciplinary scope of services to create a seamless and easy design process from concept to completion. These services include, but are not limited, to:
• Custom Furniture, Millwork & Display Fixture Design
• Architectural & Engineering Services – including site survey, construction document, permitting, MEP
• Lighting & Acoustic Design
• Commercial Kitchen Design
• Project Management
• FF&E Procurement
• Visual Merchandising & Food Styling
• Interior Styling
• Art Curating
• Budget Management
seyiedesign.com 323.630.1841 [email protected] 10 ortfolio - additional projeCts P FASHIONABLE. FUNCTIONAL. BRANDED.
FENDI CASA Los Angeles, Designer Series – shopping experience and product display concept
Sugar Blossom Bake Shop – a contemporary boutique bakery
seyiedesign.com 323.630.1841 [email protected] 11 ortfolio - additional projeCts P FASHIONABLE. FUNCTIONAL. BRANDED.
Neihule Flagship Salon & Spa, Los Angeles, CA – lounge-style waiting & retail area to relax and mingle with friends over a class of wine or browse the newest beauty product
seyiedesign.com 323.630.1841 [email protected] 12 ortfolio - additional projeCts P FASHIONABLE. FUNCTIONAL. BRANDED.
Private plane – interior aesthetics
seyiedesign.com 323.630.1841 [email protected] 13 ortfolio - additional projeCts P FASHIONABLE. FUNCTIONAL. BRANDED.
bespoke interior for discerning consumers
seyiedesign.com 323.630.1841 [email protected] 14 ortfolio - additional projeCts P FASHIONABLE. FUNCTIONAL. BRANDED.
inviting room for lingering and enjoyment
seyiedesign.com 323.630.1841 [email protected] 15 ortfolio - additional projeCts P FASHIONABLE. FUNCTIONAL. BRANDED.
entertain guest efortlessly & impressively
seyiedesign.com 323.630.1841 [email protected] 16 ortfolio - additional projeCts P FASHIONABLE. FUNCTIONAL. BRANDED.
enjoy fne living in the comfort of your home
seyiedesign.com 323.630.1841 [email protected] 17 ortfolio - additional projeCts P FASHIONABLE. FUNCTIONAL. BRANDED.
stylish & comfortable room for extraordinary living experience
seyiedesign.com 323.630.1841 [email protected] 18 ress p SEYIE DESIGN
Seyie Putsure in an apartment she designed in Brentwood, Los Angeles. Dress, Lela Rose. Shoes, Tory Burch. Bracelet, SPACE Henri Bendel explorers They are the dynamos of design, women expertly choreographing a dance of light, GENCY texture and colour SEYIE PUTSURE, 36, A LOS ANGELES TINE S
SEYIE DESIGN ELE
to invigorate homes, C / SA offces and retail Born in Nagaland, Putsure started out in spaces. Across Mumbai, the fashion industry as an assistant buyer at New York’s Saks Fifth Avenue and went Delhi, Bangalore and on to Chanel and Dolce & Gabbana as a UP: JULIE FIGUERO UP: Los Angeles, Vogue business executive. Four years later, she - left the frenzy of fashion to pursue her MAKE meets the new women love for interior design. This year, Putsure D
received the Nagaland Governor’s Award AIR AN H
of interiors. For Distinction In The Field Of Art H. By BHAIRAVI JHAVERI (Interior) 2012. BUS STAR PROJECTS The homes of Hollywood celebrities Jessica Chastain and Sarah Jane Morris. Putsure was also
the interior designer for the 54th and 55th T: STACY QUACKEN Annual Grammy Awards Ofcial Talent S Gift Lounges. DESIGN AESTHETIC Her spaces create a sense of balance; they’re streamlined without being simplistic, opulent without being fussy. As an intrinsically fashionable woman, she dresses up her spaces with flair—and a dash of drama. STYLI JOE SCHMELZER. PHOTO: SHE BELIEVES “Having worked for fashion houses that make the most exquisite things, I was able to develop a meticulous eye for detail, a sophisticated sense of taste and a unique vision which I infuse into the interiors I create now.” ON HER BOOKSHELF Valentino: Themes And Variations by Pamela Golbin; Charlotte Moss: A Flair For Living.
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seyiedesign.com 323.630.1841 [email protected] 19 ress p SEYIE DESIGN
The 55th annual grammy Awards® ofcial talent gift lounge Lounge designed by Seyie Design
Miguel (Photo by Matthew Simmons/WireImage)
The Wanted (Photo by Alison Buck/WireImage)
Sting (Photo by Matthew Simmons/WireImage)
Travis Barker (Photo by Amanda Edwards/WireImage)
The All-American Rejects (Photo by Matthew Simmons/WireImage) LL Cool J (Photo by Matthew Simmons/WireImage)
seyiedesign.com 323.630.1841 [email protected] 20 ress p SEYIE DESIGN
seyiedesign.com 323.630.1841 [email protected] 21 ress p SEYIE DESIGN
seyiedesign.com 323.630.1841 [email protected] 22 C ontaCt information
SEYIE PUTSURE
Address 6230 Wilshire Boulevard, #1776 Los Angeles, California 90048 Email [email protected] Phone 323.630.1841
CONNECT WITH ME
Facebook.com/SeyieDesign Linkedin.com/in/SeyiePutsure Instagram.com/SeyiePutsure
WWW.SEYIEDESIGN.COM
seyiedesign.com 323.630.1841 [email protected] 23