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Media-Kit-Vogue+2018.Pdf 2018 MEDIA KIT CONDÉ NaST INDIA • A multinational, multi-platform company with presence across print, web, mobile, tablet, social & on-ground properties. • Condé Nast reaches an affluent audience of over 10 Million • Condé Nast India is a 100% subsidiary of Condé Nast International • Condé Nast India launched Vogue in 2007, followed by GQ, Condé Nast Traveller and Architectural Digest • Condé Nast India's magazines have a total circulation of 125,000 copies with a combined readership of 650,000 readers THE POWER OF • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the opinion leader and trendsetter—Vogue brings you the best of global and Indian fashion, beauty, people, luxury, travel and culture • Vogue India engages audiences across multiple interactive platforms • Vogue.in is the ultimate women’s premium lifestyle content platform in the digital space AUDIENCE UNIVERSE 2,50,000+ Monthly Readership 2.6 Million Unique visitors per month on Vogue.in 1.9 Million 1.09 Million 1.2 Million 162 K As of December 2017 AUDITED PRINT RUN 50,000 READERSHIP 250,000 AVERAGE AGE OF READERS 25-40 DISTRIBUTION ACROSS 110+ CITIES AND TOWNS DISTRIBUTED at 4,500 RetaiL OUTLETS THE 25-40 72% 96% years own a vacation home own two or more cars WOMAN 93% 78% purchase products from browse on their international luxury brands mobile devices SUPPLEMENTS SUPPLEMENTS OF 2017 SMART HOMES GET SMARTER THE VOGUE WEDDING BOOK THE VOGUE DESIGN PLUS the TRAILS ANAMIKA CASA VOGUE 2017 VOGUE CASA KHANNA VOGUE BIJOY JAIN KELLY HOPPEN SPECTACULAR WEDDING SPACES BOOK 2017 STATEMENT 2 017 PIECES starring ADITI RAO HYDARI Complimentary with Vogue India September 2017 India Complimentary with Vogue Complimentary with Vogue India August 2017 India Complimentary with Vogue AT HOME WITH the ultimate guide to planning your DREAM jacquelineTHE ULTIMATE CITY GIRL W EDDING THE VOGUE MIDDLE EAST WEDDING BOOK (in-booK) (in-booK) AUGUST SEPTEMBER NOVEMBER DECEMBER An ultimate guide to design, interiors, This go-to directory, in its fifth year, A definitive guide on the latest trends and From shopping trails to travel fixes, architecture, lifestyle and all things luxe, gave the 21st century bride, everything names to know in the Indian modern and Vogue puts together an au courant Casa Vogue, in its third edition was she needed to make her dream contemporary art scene, The Vogue Art guide to navigating the region. published as a supplement with the wedding one-of-a-kind Report was published for the second time August 2017 issue in November 2017 The only premium lifestyle content platform in the Indian digital space Re-launched in October 2015 with a record high of 1 million+ visits in the first month Engaging interactive audiences across all social media platforms Enhanced and innovative premium ad units for advertising Custom and native solutions for advertisers DIGitaL AUDIENCE PROFILE AGE AFFLUENCE AFFINITY Elite club membership Celebrity Fans 48% 64% 18 54% Two car ownership 40 59% Beauty Mavens 40% 42 International holiday 28% 62% Fashion Fanatics Fine dining 40% 62% 28% Users Visits 18~24 25~34 35+ AFFINITY WITH FASHION, BEAUTY AND MOSTLY MILLENNIAL HIGHLY AFFLUENT CELEBRITY CONTENT PROPERTIES VOGUE ATELIER MARCH An exclusive designer showcase with India’s leading designers followed by an evening soirée, the Atelier series brought together an affluent, discerning and fashion forward audience in a multi-city property. In its very first year itself, Vogue partnered with Tarun Tahiliani, Gaurav Gupta and Shantanu & Nikhil. Atelier was well attended by a total of 850 of the country’s finest across 4 cities – Delhi, Mumbai, Hyderabad and Bangalore JULY Started in 2010 to recognise and honour the best beauty products, services and experts in the industry Winners are selected by a jury comprising experts, celebrities and Vogue Editors In 2017, 63 winners were announced at the 7th edition of the Vogue Beauty Awards and it was attended by 280+ guests—from A-list celebrities to the industry’s biggest names and influencers in beauty Also, exclusive inside access was given to NDTV Gooodtimes for an extended post-event coverage of Vogue Beauty Awards 2016 AUGUST The three day wedding exhibition celebrates five years in India More than 2400 families attended the show in 2017. Over 50+ brands across designers, jewellers, sari brands and gifting, trousseau, wedding planning brands participated in the show. 2017 also saw a TV partnership with NDTV Goodtimes and garnered a PR coverage of over INR 10 crore + SEPTEMBER One-night-only shopping extravaganza that celebrates luxury retail With in store offers from participating brands & exclusive Vogue initiatives, this is a night full of fun, fashion & freebies for the ultimate shopper. FNO’s exclusive offerings – • Vogue Masterclasses • Vogue Loves • Vogue Merchandise • Vogue Display • Vogue Beauty & Pop-Ups WOME N OF THE YEAR 2017 They dreamt, they dared, and they did OCTOBER Since Vogue’s first issue, women have been at the heart of our magazine To celebrate our 10th year Anniversary we raised a toast to inspirational and influential women who made our world a beautiful place. A black-tie sit-down at a grand venue which included: • 19 winners from varied fields, ages & demographics • 19 insightful tributes to the winners from prolific achievers/presenters • 350+ guests from the background of business, film, socialites and fashion Women of the year also saw a TV partnership with Colors Infinity. THE ARSTUDIOT IN ASSOCIATION WITH NOVEMBER The launch event of our yearly supplement - Art Report, the Vogue Art Studio brought together artists, art connoisseurs, gallerists, designers, influencers and socialites for an afternoon of interactive art with renown Indian artist Reena Kallat followed by a Vogue curated brunch. THE BEAUTY FESTIVAL DECEMBER In the year 2018, VOGUE’s endeavour is to leverage it’s position as the definitive trendsetter for Beauty by launching The Beauty Festival. Ultimate beauty indulgence weekend bringing together the diverse beauty community be it consumers, industry experts or beauty brands to celebrate the best in beauty across all genres. Multiple pavilions setup categorised into skincare, makeup, haircare, fragrance and wellness. Experts and celebrities to participate in this extravaganza. TREND REPORT MARCH & SEPTEMBER An in-magazine feature, highlighting the season’s trends from international and Indian fashion weeks It decodes 360 degree fashion trends, making it the ultimate fashion ‘Bible’ It also includes the fashion editor’s report, tips from fashion experts, and access to the faces behind the labels STYLE LIST JUNE A specially curated list that pays tribute to India’s sartorial icons across all walks of life. The past style lists have included the country’s most iconic names like Sonam Kapoor, Pernia Qureshi, Deepika Padukone, Kalyani Chawla and Roohi Jaikishan THE EDGE MARKET LEADER • 300+ print advertiser relations in 2017 across 1,576 pages • Revenue market share of 77% within competitive set • Over 145 new advertisers in 2017 • 110+ key fashion brands advertise in Vogue • 29% of Vogue’s advertising comes from luxury travel, real estate, auto and interiors • 143 brands on digital • Curating powerful and relevant content • Record breaking brand associations • Strong social media presence/followers EDITORIAL CALENDAR JANUARY FEBRUARY MARCH Vogueathon Happiness issue Big Fashion - S/S Trend report + Make-up special + Jewellery report APRIL MAY JUNE Summer of Love High Street special Style List + Skincare special + Millennials + Hair Report JULY AUGUST SEPTEMBER Beauty + Watch report Design issue Big Fashion - A/W Trend report + Jewellery special + + Casa Vogue Vogue Wedding book OCTOBER NOVEMBER DECEMBER WOTY Bridal Anniversary: Empower 2.0 + + Vogue Art Report (In-book) Tourism Special (In-book) (TBD) *The above calendar is subject to change Rate CARD PRINT Rate CARD PAGE SIZE /POSITION AMOUNT (INR) Single Page Before Well 5,25,000 Double Page Spread Before Well 10,50,000 Single Page After Well 3,60,000 Double Page Spread After Well 7,20,000 PREMIUM POSITIONS Inside Front Cover Gatefold 39,00,000 Inside Front Cover Spread 20,00,000 1st Fashion/Beauty/Watch DPS before Table of Contents 19,00,000 2nd Fashion/Beauty/Watch DPS before Table of Contents 18,15,000 Double Page Spread before Table of Contents 16,50,000 Double Page Spread - Specified Position 13,90,000 Single Page Facing Contents 9,95,000 Single Page Facing Editor’s Letter/Masthead/ Contributors 8,80,000 Single Page - Specified Position 6,90,000 Inside Back Cover 9,95,000 Outside Back Cover 13,40,000 display advertising suite TYPE COST DISPLAY ADS Static ads @ INR 550 CPM Rich media ads @ INR 650 CPM HOMEPAGE NATIVE CAROUSEL 1 week takeover of the homepage top carousal • Home Page Take-Over 1 week @ INR 5 LACS with 3 full screen native ad creatives on autoplay. (no impressions commitment) Will play on continous scroll with 3 images OR FREE WITH: 1.5 million Display Banners on ROS for Vogue (to be consumed in 1 month) @ INR 550/650 CPM SECTION HOMEPAGE CAROUSEL FREE WITH: 1 week takeover of the section homepage • - 1 million Display Banners on ROS for Vogue carousel with native ad creatives on autoplay. (to be consumed in 1 month) @ INR 550/650 CPM Will play on continous scroll with 3 images MOBILE DISPLAY STORY PAGE @ 1500 CPM CAROUSEL *Only mobile unit ad Story Pages Top Carousel with 3 full-screen native ad creatives on autoplay. *All rates given are annual native advertising suite TYPE COST NATIVE STORIES INR 350,000 per story with 4 Facebook posts, 4Tweets, 1 emailer inclusion, discovery on website and 50,000 page view commitment NATIVE INR 25,00,000 for 9 stories, with 36 Facebook posts, MICROSITES 36 Tweets, 9 emailer inclusions, discovery on website and 450k page view commitment Branded COntent TYPE COST Branded video content creation *Rates may vary according to the scale of work Branded video content Branded Video Content promotion in distribution the Editorial section, on the websites and social platforms like FB, Youtube, Twitter.
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