MEDIA KIT T Able of Contents

MEDIA KIT Table of Contents 3About • Seyie Design 4Interior Branding Services • Hospitality / Residential • Design 360 10 Additional Scope of Services 11 Portfolio - Additional Projects 19 Press • Vogue India • GRAMMY Awards® • ET, Maria Shriver & Coveteur • Vogue & Fendi Casa 23 Contact Information 2<ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>bout ASEYIE DESIGN Seyie Putsure founded Seyie Design to create fashionable & functional branded interiors for luxury and design-conscious residential and beauty, fashion & lifestyle companies. Having started her career as an executive with Saks Fifth Avenue, Chanel and Dolce & Gabbana in New York City, she brings a deep understanding of branding, merchandising and special consumer experience strategy, and a high level of sophistication into the interiors that Seyie Design creates. Since its founding in 2007, Seyie Design’s body of work has grown internationally to include corporate office, mixed-use development, retail, high-end salons and spas, boutique bakeries, event lounges and private residences. Seyie was Fendi Casa’s Designer of the Month, the exclusive designer for the 54th and 55th Annual GRAMMY Awards® Official Talent Gift Lounge, and has been featured in TIME, LUCK Y , V o gue, Elle, and DDI Magazine, among others. She has also been named by Vogue India as one of “the new women of interiors.” Understanding an individual’s personal style or a company’s brand image, along with their unique lifestyle or practical business needs, Seyie Design works directly with clients on all levels to discover the best harmony for spaces from concept to execution. It balances fashionable interiors that capture the essence of the individual or company’s brand identity, and functional spaces that support lifestyle or promote business productivity. Seyie Design creates environments that evoke specific emotional responses for clients; spaces that are filled with character and soul while enhancing their life or business. Seyie earned her Bachelor’s degree from Clark University and graduated from UCLA Extension’s Professional Interior Design program. She is an Allied Member of the American Society of Interior Designers and a member of the Costume Council at LACMA. 3<ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>nterior branding serviCes IFASHIONABLE. FUNCTIONAL. BRANDED. HOSPITALITY / RESIDENTIAL - BRAND IDENTITY Seyie Design creates interiors that communicate the essence of a company’s brand identity, and appeal to its target consumers. Scope of Services include: translating your company’s visual identity into your own signature interior Seyie Design will: • Create a physical environment that communicates your brand’s core DNA, which includes your visual aesthetic and ambiance • Analyze your company and product, and highlight key elements in the interior design of your space • Weave the story of your brand into the concept of your space • Create signature interiors that help consumers identify with your product or company, enhancing your brand recognition in the mind of your target clientele 4<ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>nterior branding serviCes IFASHIONABLE. FUNCTIONAL. BRANDED. HOSPITALITY / RESIDENTIAL - FASHIONABLE & FUNCTIONAL INTERIOR DESIGN Seyie Design will: • Analyze your core target clientele and create fashionable aesthetic appealing to their sophisticated taste • Meticulously craft bespoke interiors to resonate with discerning consumers • Develop functional design to support business needs and increase productivity in public spaces, and enhance consumers’ lifestyle needs in private spaces making life more efficient and less stressful with functional spaces 5<ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>nterior branding serviCes IFASHIONABLE. FUNCTIONAL. BRANDED. HOSPITALITY/ RESIDENTIAL - MERCHANDISING STRATEGY Seyie Design will: • Create and implement innovative & dynamic merchandising concepts to make your company’s products and vision appealing to your target clientele inside retail boutiques and other environments with merchandise • Using merchandising and retail strategies, create compelling Sales Galleries to showcase the allure and lifestyle of living in your company's residences • Create enticing visual merchandising and interior styling to promote extraordinary living experiences • Curate accessories, signage style and design for product display understanding the current consume r , w e create enticing and dynamic concepts to showcase your products 6<ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>nterior branding serviCes IFASHIONABLE. FUNCTIONAL. BRANDED. HOSPITALITY/ RESIDENTIAL - SPECIAL CONSUMER EXPERIENCE Seyie Design will: • Create immersive design experiences to make compelling and memorable impressions • Curate and finely tune all sensory experiences, including: visual, olfactory, tactile, auditory and gustatory • Design various vignettes within the space to delight the client’s senses • Design concepts to educate target client about your product or service, in an entertaining manner create fine living experiences & make life more enjoyable 7<ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>nterior branding serviCes - design 360 IFASHIONABLE. FUNCTIONAL. BRANDED. DESIGN 360 is a comprehensive creative service collaboration between Seyie Design and SheBrand to provide overall Brand Positioning, Creative Direction and Consumer Experiences. It covers every touch-point to create a brand identity that is cohesive and seamless inside a physical environment. Scope of Services Include: BRAND IDENTITY AND DEVELOPMENT – Identify brand message, mission, personality and image, and develop a custom brand handbook to serve as the anchor for all creative branding actions GRAPHICS & PACKAGING – Design collateral materials, packaging and non-paper products SPECIAL CONSUMER EXPERIENCE – Create educational and entertaining experiences to engage and delight consumers BRAND TOUCH POINTS ON-SITE – Curate and finely tune all sensory experiences, including: visual, olfactory, tactile, auditory and gustatory creating design experience that make compelling & memorable first impressions 8<ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>nterior branding serviCes - design 360 IFASHIONABLE. FUNCTIONAL. BRANDED. SHEBRAND/ LIZ DENNERY Liz Dennery is a brand consultant, creative director and founder of SheBrand, a branding and marketing fIrm. With over 20 years of experience in branding, marketing, public relations and influencer outreach campaigns, she is highly regarded for her ability to select the words, images and packaging that bring brands to life, and the high touch and digital marketing experience to build engaged communities and steadfast consumer loyalty. Liz has worked on brand development and influencer projects with high-profIle clients, including Serena Williams, Garcelle Beauvais and Kelly Rutherford, and lifestyle brands that specifically market to women, including Escada, Dior, Hale Bob and Elyse Walker. Recognized for her grace, professionalism and style, Liz is a member of the Vogue 125, a hand-selected group by Vogue Magazine of 125 influential women decision makers and opinion leaders across the country known for their distinctive taste in fashion, design and culture. Liz has been featured in The Lo s A ngeles Times, The Orange County Register, The Chicago Tribune, The Daily Beast, The Coveteur, Guest of a Guest, The HuffIngton Post, Good Morning America, E! Online and Access Hollywood. 9<ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>dditional sCope of serviCes AFASHIONABLE. FUNCTIONAL. BRANDED. In addition to our comprehensive Interior Branding & Design services, Seyie Design, in collaboration with select allied design professionals, provides a multi-disciplinary scope of services to create a seamless and easy design process from concept to completion. These services include, but are not limited, to: • Custom Furniture, Millwork & Display Fixture Design • Architectural & Engineering Services – including site survey, construction document, permitting, MEP • Lighting & Acoustic Design • Commercial Kitchen Design • Project Management • FF&E Procurement • Visual Merchandising & Food Styling • Interior Styling • Art Curating • Budget Management 10 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ortfolio - additional projeCts PFASHIONABLE. FUNCTIONAL. BRANDED. FENDI CASA Los Angeles, Designer Series – shopping experience and product display concept Sugar Blossom Bake Shop – a contemporary boutique bakery 11 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ortfolio - additional projeCts PFASHIONABLE. FUNCTIONAL. BRANDED. Neihule Flagship Salon & Spa, Los Angeles, CA – lounge-style waiting & retail area to relax and mingle with friends over a class of wine or browse the newest beauty product 12 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ortfolio - additional projeCts PFASHIONABLE. FUNCTIONAL. BRANDED. Private plane – interior aesthetics 13 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ortfolio - additional projeCts PFASHIONABLE. FUNCTIONAL. BRANDED. bespoke interior for discerning consumers 14 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ortfolio - additional projeCts PFASHIONABLE. FUNCTIONAL. BRANDED. inviting room for lingering and enjoyment 15 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ortfolio - additional projeCts PFASHIONABLE. FUNCTIONAL. BRANDED. entertain guest effortlessly & impressively 16 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ortfolio - additional projeCts PFASHIONABLE. FUNCTIONAL. BRANDED. enjoy fine living in the comfort of your home 17 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ortfolio - additional projeCts PFASHIONABLE. FUNCTIONAL. BRANDED. stylish & comfortable room for extraordinary living experience 18 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ress pSEYIE DESIGN Seyie Putsure in an apartment she designed in Brentwood, Los Angeles. Dress, Lela Rose. Shoes, Tory Burch. Bracelet, Henri Bendel SPACE explorers They are the dynamos of design, women expertly choreographing a dance of light, SEYIE PUTSURE, 36, texture and colour LOS ANGELES SEYIE DESIGN to invigorate homes, offices and retail spaces. Across Mumbai, Delhi, Bangalore and Los Angeles, Vogue Born in Nagaland, Putsure started out in the fashion industry as an assistant buyer at New York’s Saks Fifth Avenue and went on to Chanel and Dolce & Gabbana as a business executive. Four years later, she left the frenzy of fashion to pursue her love for interior design. This year, Putsure received the Nagaland Governor’s Award For Distinction In The Field Of Art (Interior) 2012. meets the new women of interiors. By BHAIRAVI JHAVERI STAR PROJECTS The homes of Hollywood celebrities Jessica Chastain and Sarah Jane Morris. Putsure was also the interior designer for the 54th and 55th Annual Grammy Awards Official Talent Gift Lounges. DESIGN AESTHETIC Her spaces create a sense of balance; they’re streamlined without being simplistic, opulent without being fussy. As an intrinsically fashionable woman, she dresses up her spaces with flair—and a dash of drama. SHE BELIEVES “Having worked for fashion houses that make the most exquisite things, I was able to develop a meticulous eye for detail, a sophisticated sense of taste and a unique vision which I infuse into the interiors I create now.” ON HER BOOKSHELF V a lentino: Themes And V a riations by Pamela Golbin; Charlotte Moss: A Flair For Living. 132 19 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ress pSEYIE DESIGN The 55th annual grammy Awards® official talent gift lounge Lounge designed by Seyie Design 20 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ress pSEYIE DESIGN 21 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ress pSEYIE DESIGN 22 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>ontaCt information CSEYIE PUTSURE <ul style="display: flex;"><li style="flex:1">Address </li><li style="flex:1">6230 Wilshire Boulevard, #1776 </li></ul>Los Angeles, California 90048 <a href="mailto:[email protected]" target="_blank">[email protected] </a>323.630.1841 Email Phone CONNECT WITH ME Facebook.com/SeyieDesign Linkedin.com/in/SeyiePutsure Instagram.com/SeyiePutsure WWW.SEYIEDESIGN.COM 23 <ul style="display: flex;"><li style="flex:1">seyiedesign.com </li><li style="flex:1">323.630.1841 </li><li style="flex:1"><a href="mailto:[email protected]" target="_blank">[email protected] </a></li></ul>

MEDIA KIT T Able of Contents

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