Bad Food Britain: How a Nation Ruined Its Appetite
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Joanna Blythman Bad Food Britain: How A Nation Ruined Its Appetite «HarperCollins» Blythman J. Bad Food Britain: How A Nation Ruined Its Appetite / J. Blythman — «HarperCollins», Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food.What is it about the British and food? We just don’t get it, do we? Britain is notorious worldwide for its bad food and increasingly corpulent population but it’s a habit we just can’t seem to kick.Welcome to the country where recipe and diet books feature constantly in top 10 bestseller lists but where the average meal takes only eight minutes to prepare and people spend more time watching celebrity chefs cooking on TV than doing any cooking themselves, the country where a dining room table is increasingly becoming an optional item of furniture. Welcome to the nation that is almost pathologically obsessed with the safety and provenance of food but which relies on factory-prepared ready meals for sustenance, eating four times more of them than any other country in Europe, the country that never has its greasy fingers out of a packet of crisps, consuming more than the rest of Europe put together. Welcome to the affluent land where children eat food that is more nutririonally impoverished than their counterparts in South African townships, the country where hospitals can sell fast-food burgers but not home-baked cake, the G8 state where even the Prime Minister refuses to eat broccoli.Award-winning investigative food journalist Joanna Blythman takes us on an amusing, perceptive and subversive journey through Britain's contemporary food landscape and traces the roots of our contemporary food troubles in deeply engrained ideas about class, modernity and progress. © Blythman J. © HarperCollins J. Blythman. «Bad Food Britain: How A Nation Ruined Its Appetite» Содержание BAD FOOD BRITAIN 7 DEDICATION 8 CONTENTS 9 INTRODUCTION 10 BAD FOOD BRITAIN IN NUMBERS 12 BRITAIN’S TOP 10 BAD FOOD BELIEFS 14 1 FANTASY FOOD 15 2 HOW OTHERS SEE US 20 3 BRIT FOOD 24 4 RENAISSANCE RESTAURANTS 30 5 NO TIME TO COOK 37 Конец ознакомительного фрагмента. 38 5 J. Blythman. «Bad Food Britain: How A Nation Ruined Its Appetite» 6 J. Blythman. «Bad Food Britain: How A Nation Ruined Its Appetite» BAD FOOD BRITAIN JOANNA BLYTHMAN 7 J. Blythman. «Bad Food Britain: How A Nation Ruined Its Appetite» DEDICATION For Derek Cooper 8 J. Blythman. «Bad Food Britain: How A Nation Ruined Its Appetite» CONTENTS Cover Title Page Dedication Introduction Bad Food Britain in Numbers Britain’s Top 10 Bad Food Beliefs 1 Fantasy food 2 How others see us 3 Brit food 4 Renaissance restaurants 5 No time to cook 6 Disappearing dinner tables 7 ‘This is not just food …’ 8 Good food is posh 9 Lawful prey 10 We hate shopping 11 Fear of food 12 The yuck factor 13 Safety first 14 Kids in white coats 15 Kiddie food 16 Britain makes you fat 17 ‘No bad food …’ Index Acknowledgements About the Author Also by the Author References Copyright About the Publisher 9 J. Blythman. «Bad Food Britain: How A Nation Ruined Its Appetite» INTRODUCTION One afternoon in early 2006, my phone rang. It was a fellow journalist looking for quotes for an article he was writing about the significance of Britain’s doyenne of food writers, Elizabeth David. “Was it thanks to her that we have become a nation of foodies?’ he wanted to know. The next morning, the Today programme on Radio 4 was repeating a story about how sales of olive oil in Britain were now outstripping those of all other cooking oils put together, a phenomenon attributed to Britain’s increasing sophistication in food taste – yet another manifestation of the nation’s much- vaunted food revolution. Nation of foodies! Food revolution! Who are we kidding? British eating habits are getting worse, not better. In reality, Britain is second only in notoriety to the United States in the bad food stakes. Of course, this flies in the face of the perceived wisdom that we are in a ‘You’ve Never Had It So Good’ phase of British gastronomy, in the throes of a dynamic food renaissance. After all, isn’t London’s restaurant scene the envy of the rest of the planet? What about all the farmers’ markets, regional food festivals, and new artisan food products that are popping up left, right and centre, the length and breadth of the land? And how about our regiment of chef celebrities? Isn’t cool Food Britannia a runaway success? At last, after all those decades of cringing on the world food stage, surely we can now strut our stuff with conviction, and show off our new-found gastronomic credentials. This is how Britain likes to see itself nowadays, as a fully functioning, participatory food culture. In truth, this vision is a chimera, an unconvincing construction built and talked up by the media, the chattering classes, the hospitality, tourism and food industries, and TV chefs on the make. It is a delusion that selectively ignores the gaping discrepancies that don’t fit the story: • Our growing incompetence in the domestic kitchen and the endangered status of home cooking – surely one of the most telling indicators of a nation’s culinary health. • Our inability to feed our children on a diet of life-sustaining, healthy food, either at home or at school. • The stifling of an independent local grocery sector or small food commerce under the hulking boot of supermarket monoculture. • Our addiction to industrial techno-foods. • Our growing resistance to devoting any time to food shopping or preparation. • Our unwillingness to take the time to eat a meal. • Our bulging waistlines. • Our city centres studded with chain eateries and ‘gastropubs’ where everything on the menu comes straight out of a lorry into the freezer, and from there to the microwave or deep-fat fryer. • Our near dependence on foreign cuisines because of the weakness of our own native one. And that’s just for starters! This book explores all the contemporary manifestations of Britain’s unhappy relationship with food; the embedded ideas, patterns and practices that keep us locked in a Bad Food mindset and which feed the nation’s profound gastronomic illiteracy. Not the least of our current troubles is our inability to admit that something is wrong. Like an alcoholic who can’t accept that he or she has a drink problem, Britain is in denial that it has a Bad Food problem. Yet such an acceptance is a necessary preliminary to identifying creative solutions that might enable us to appreciate the pleasure we might derive from better food, and in the process transform the quality of our life. Bad Food Britain is not a history book, although the roots of Britain’s current difficulties with food would richly reward such an approach. Perhaps the weak food culture in Britain is due to early industrialization, and a consequent rapid growth of an urbanized population divorced from the countryside and food production? Religion may play its part in the form of a Protestant work ethic which spawned a breed that would rather build an empire or factory than waste hours preparing and 10 J. Blythman. «Bad Food Britain: How A Nation Ruined Its Appetite» eating food; a peculiarly Anglo-Saxon form of Puritanism which holds that it is immoral to enjoy or cherish food too much, parsimony and abstinence being the higher goals. Other factors might include our grey northern climate, the legacy of post-war rationing, our close identification with the United States and ‘time is money’ American capitalism. Or might it be a matter of simple xenophobia, complicated by a fine overlay of class; the notion that food is something fancy that only foreigners, or those who ape them, enjoy? Whatever the historical explanation, the fact remains that food never has been a British priority and shows no signs of becoming one in the near future. One of the most amusing but telling insights I happened on in the course of writing this book was the following letter, published in The Times during the wave of concern that flowed through Britain in the wake of the transmission of Jamie’s School Dinners: Sir, A letter from my daughter’s primary school in Essex reads: Change to the School Menu In response to recent publicity, ‘Turkey Twizzlers’ have been taken off the school menu and replaced by ‘Chicken Teddies’. What is it about the British and food? We just don’t get it, do we? Well, it’s time that we did. 11 J. Blythman. «Bad Food Britain: How A Nation Ruined Its Appetite» BAD FOOD BRITAIN IN NUMBERS 1 One in every four British households no longer has a table that everyone can eat around 57 The percentage of British men who have little interest in food 38 The percentage of British women who have little interest in food 1 One out of every three Britons say they do not eat vegetables because they require too much effort to prepare 50 The percentage of Britons who really enjoy eating 2003 The year by which Britain ate more ready meals than the rest of Europe put together 40 The percentage of patients entering and leaving British hospitals in 2004 with malnutrition. The equivalent figure in British nursing homes is 60 per cent 29 The number of unique British products with protected status in the EU in 2005. Italy had 149, France had 143, Portugal 93, Spain 91, Greece 84 40 The percentage of food bought in Britain, but never eaten 35 The average amount in pence spent on food ingredients for a primary school meal in 2003.