Sharing Economy Im Wirtschaftsraum Deutschland

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Sharing Economy Im Wirtschaftsraum Deutschland Sharing Economy im Wirtschaftsraum Deutschland Analyse des Stellenwerts im Allgemeinen sowie Untersuchung der Handlungsoptionen im Einzelsegment ʻVermittlungsdienste für Privatunterkünfteʼ Studie des Instituts der deutschen Wirtschaft Köln in Zusammenarbeit mit DICE Consult Impressum Herausgeber/Auftraggeber Bundesministerium für Wirtschaft und Energie (BMWi) Öffentlichkeitsarbeit 11019 Berlin www.bmwi.de Redaktion Endbericht Institut der deutschen Wirtschaft Köln e. V. und DICE Consult GmbH Christoph Busch, Vera Demary, Barbara Engels, Justus Haucap, Christiane Kehder, Ina Loebert, Christian Rusche Stand Juli 2018 Druck Druck- und Verlagshaus Zarbock GmbH & Co. KG, Frankfurt Gestaltung PRpetuum GmbH, München Bildnachweis danijelala / Fotolia / Titel www.thomas-bareiss.de / S. 3 Diese Publikation wird vom Bundesministerium für Wirtschaft und Energie im Rahmen der Öffentlichkeitsarbeit herausgegeben. Die Publi- kation wird kostenlos abgegeben und ist nicht zum Verkauf bestimmt. Sie darf weder von Parteien noch von Wahlwerbern oder Wahlhelfern während eines Wahlkampfes zum Zwecke der Wahlwerbung verwendet werden. Dies gilt für Bundestags-, Landtags- und Kommunalwahlen sowie für Wahlen zum Europäischen Parlament. 1 Sharing Economy im Wirtschaftsraum Deutschland Analyse des Stellenwerts im Allgemeinen sowie Untersuchung der Handlungsoptionen im Einzelsegment ʻVermittlungsdienste für Privatunterkünfteʼ Studie des Instituts der deutschen Wirtschaft Köln in Zusammenarbeit mit DICE Consult Inhalt Vorwort...................................................................................................................................................................................................................................................................... 5 1. Einleitung ................................................................................................................................................................................................................................................... 6 2. Die Sharing Economy in Deutschland in den Sektoren Mobilität, Unterkunft und Alltagsgegenstände ............. 10 2.1 Marktüberblick ............................................................................................................................................................................................................................ 11 2.1.1 Mobilitätssektor .......................................................................................................................................................................................................... 11 2.1.2 Unterkunftssektor ...................................................................................................................................................................................................... 23 2.1.3 Sektor Alltagsgegenstände ................................................................................................................................................................................... 27 2.1.4 Bedeutung von Unternehmen als Kunden in der Sharing Economy ................................................................................ 31 2.2 Marktentwicklung der wichtigsten Sharing-Plattformen in Deutschland ................................................................................ 32 2.2.1 Mobilitätssektor............................................................................................................................................................................................................ 33 2.2.2 Unterkunftssektor ...................................................................................................................................................................................................... 36 2.2.3 Alltagsgegenstände .................................................................................................................................................................................................... 38 2.3 Rolle der Sharing-Anbieter im Markt ........................................................................................................................................................................ 40 2.3.1 Mobilitätssektor............................................................................................................................................................................................................ 40 2.3.2 Unterkunftssektor ...................................................................................................................................................................................................... 42 2.3.3 Sektor Alltagsgegenstände ................................................................................................................................................................................... 42 2.3.4 Beitrag der Sharing Economy zum Bruttoinlandsprodukt........................................................................................................ 43 2.4 Effekte der Sharing Economy auf Beschäftigung............................................................................................................................................. 43 2.4.1 Beschäftigung bei Sharing-Unternehmen .............................................................................................................................................. 43 2.4.2 Arbeitsmarkteffekte für Anbieterinnen und Anbieter auf P2P-Sharing-Plattformen ......................................... 45 2.4.3 Beschäftigung bei etablierten Anbietern .................................................................................................................................................. 46 2.4.4 Gesamtwirkungen ...................................................................................................................................................................................................... 47 3. Die Sharing Economy im Unterkunftssektor ............................................................................................................................................................ 48 3.1 Angebot an Unterkünften................................................................................................................................................................................................... 49 3.1.1 Methodik............................................................................................................................................................................................................................ 49 3.1.2 Das Airbnb-Angebot in Deutschland........................................................................................................................................................... 50 3.1.3 Professionelle Anbieterinnen und Anbieter........................................................................................................................................... 52 3.2 Nachfrage nach Unterkünften ........................................................................................................................................................................................ 56 3.3 Marktanteile im Unterkunftssektor............................................................................................................................................................................ 60 3.3.1 Stellenwert der Sharing Economy für den gesamten Unterkunftssektor ...................................................................... 61 3.3.2 Stellenwert der Sharing Economy für die Unterkunft von Gästen aus dem Inland und aus dem Ausland ............................................................................................................................................................................................... 63 3.4 Wettbewerbseffekte der Sharing Economy im Unterkunftssektor.................................................................................................... 63 3.4.1 Wettbewerb mit etablierten Unternehmen............................................................................................................................................ 64 3.4.2 Motivation der Nutzerinnen und Nutzer................................................................................................................................................. 65 3.4.3 Konzentrationstendenzen.................................................................................................................................................................................... 66 3.5 Effekte auf die Verfügbarkeit von Wohnraum.................................................................................................................................................... 67 3.6 Problemlagen in der Sharing Economy im Unterkunftssektor ............................................................................................................ 71 3.6.1 Problemlagen unter Sharing-Economy-Gästen ................................................................................................................................. 72 3.6.2 Problemlagen unter Sharing-Economy-Anbieterinnen und -Anbietern....................................................................... 75 3.7 Empirische Schlussfolgerungen....................................................................................................................................................................................
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