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February 2012 Meeting with Marco Island Chamber President And February 27, 2012 Tourism Staff Reports 10 a-g 1 of 28 DIRECTOR’S REPORT Recent Activity- January- February 2012 Meeting with Marco Island Chamber President and Executive Director on future joint marketing Meeting with Michael Lepp on new Water Ski organization and venue Site Visit with UK Airline on future service from London Interview with WINK TV Florida Airports Council Host Committee meeting with Naples Airport Naples Chamber Rollout of Economic Development Partnership VISIT FLORIDA focus group on new marketing efforts Stars of the Arts Awards Luncheon International Golf Tour Operator Association meeting on 2012 Annual Conference in Naples Routes Americas Conference in Nassau – 18 meetings with airlines and RSW airport staff West Jet Airlines- Direct service from Toronto to RSW- current flight schedule will continue. Added fourth flight this winter. JetBlue- adding LaGuardia direct flight to RSW. RSW – San Juan is a real possibility United- adding new Chicago flight to RSW. Discussed need for Dulles direct flight Sky Bahamas- currently flying from Ft. Lauderdale to Nassau. Many Bahamians come to SW Florida for technical training. RSW has documented the tremendous “leakage” of passengers from SW Florida to Ft. Lauderdale to catch these flights. Destination Airlink Bahamas- Service from Nassau and Freeport using MD 80 aircraft. TAM Airways- Brazil- No service expansion at this time; Miami is all they have February 27, 2012 Tourism Staff Reports 10 a-g 2 of 28 Alaska Airlines- Interested in expanding service from Los Angeles to east coast destinations. They will consider Ft. Myers due to the code share arrangement with Delta. GOL- Brazilian Airlines- Only service is into Miami and they have no expansion plans Fly Caribbean Airlines- Start up operation with inter island slights. No Florida service interest at this time. Southwest Airlines- Very pleased with recent Hartford & Portsmouth flights. They will look more closely at RSW- Puerto Rico Flights. Friends of Delnor Wiggins State Park meeting presentation Immokalee CRA meeting with Penny Phillipi on future marketing efforts Marriott Marco Island opening of new Pool Deck February 27, 2012 Tourism Staff Reports 10 a-g 3 of 28 SALES DEPARTMENT - Debi DeBenedetto and Jennifer Leslie Industry Relations – Sales Sales Missions to Dallas and DC set for Feb. 21, 22, & 29 MPI Dallas Showcase attendance Feb. 22 Several sites organized and hosted HelmsBriscoe Annual meeting Reno attended 124-1/27 follow up and partner communication complete Attended Florida Huddle Feb. 2-4 follow up and partner communication complete – 9 local hotels joined CVB and one attraction Entertained Client Monarch air/Cosmos for future flight to RSW New Product Development Photo Magic new promotional item Training Excel in progress Spanish language training in process – ongoing Booking plans for future shows RFP’s and Booked Business Several attraction bookings from CVB leads – Naples Princess, cruise Naples, Ntt&ep, American Airboat tours, Botanical Gardens Unreported estimated economic impact Jan. 12, 2012 – $1,529,250. Rfp’s sent since last report 17 Rfp’s booked since last report 3 with 272 room nights and $96,170 estimated sales with $219,342 estimated impact YTD estimated economic impact $1,748,592.00 This figure includes Rfp leads and sites and Rfp enhancements booked for future dates up to 2014 February 27, 2012 Tourism Staff Reports 10 a-g 4 of 28 ECONOMIC IMPACT OF SALES THIS MONTH Event EVENT FACTORS Quantity Multiplier days Total $ - $ $ Room nights booked 273 165.00 1 45,045.00 Meeting Room Revenue based on $1000 per room @ 2 $ room 1,000.00 3 $ - F&B spending based on 1.5 persons in $ $ room 409 125.00 1 51,125.00 0 $ - $ - 0 0 $ - offsite expeditures What other expenditures, if any, are anticipated? $ - $ Total direct impact = 96,170.00 Output Total $ multiplier 1.73 mpact 166,374.10 Employment impact 3.36595 Total earnings impact 51931.8 $ Transient lodging tax 769.36 $ Local option gasoline tax 263.56 Occupational license tax rev. Payment for use of public facility $ - February 27, 2012 Tourism Staff Reports 10 a-g 5 of 28 PUBLIC RELATIONS & COMMUNICATIONS - JoNell Modys & Angela Aline PR & Communications Report- January-February Top Publicity Placements National: Excellent top tier feature and news placements along with two top placements as a result of LHA’s initial media relations efforts December 2011/January 2012 – Men’s Journal The Perfect Year (January through June) – See attached PDF Everglades City included as a stop on the perfect year. Results of a desk side meeting by CVB (JoNell Modys & BCF) with a Men’s Journal staffer April 2011 and fact checking in the fall. 2/1/12 – Conde Nast Traveler Six Perfect Weekends in Florida (The Everglades) by Eimear Lynch This article features six perfect weekend experiences in Florida and one is the Everglades, with all the content about the Everglades City/western Everglades area. CVB (JoNell Modys) met with Conde Nast editorial staff contacts twice last year and provide destination information that contributed to this feature. 2/6/12 – Boston Herald The Everglades, up close and personal, by Steve Jermanok Estimated ad value: $68,522 CVB (JoNell Modys) met with Jermonak in Boston last fall during VF media mission to pitch stories, and he soon thereafter got an assignment from the Boston Globe for this feature. FAM in December. Local Tourism News Excellent results of local effort to tell positive tourism industry stories with top highlights the winter marketing/annual visitation news release and the Lorenzo the Cat photo shoot and gallery show. Winter Marketing Campaign/Annual Visitation News Release Eight news placements highlighting marketing efforts and annual visitation results 1/25 & 1/26/12 – WINK-TV - :30-second anchor read stories on evening 6 & 11 pm news and 5:20 and 6:20 am news on CVB winter marketing campaign highlighting the use of the real-time temperature read-out digital boards in Chicago. (Very positive anchor banter after stories). February 27, 2012 Tourism Staff Reports 10 a-g 6 of 28 February – Tourism Marketing Today – Paradise Coast targets NYC, Chicago Brief article based on the release on 2012 winter campaign in monthly newsletter from Florida Association of Destination Marketing Organizations (FADMO). PDF of article attached. Lorenzo the Cat Photo Shoot & Art Gallery Show: Six news placements along with significant social media chatter. 2/2/12 – Naples Florida Weekly – The Cat’s Pajamas (and his jackets, too) Bylined article by JoNell Modys granted Front Page/Arts & Entertainment placement in the February 2-8 issue. Explains the rationale of working with hot social media accounts and promos art gallery event. 2/2/12 – Marco Island Sun Times – Lorenzo the cat photographer kicks off photo show Friday Explains how show came about with ideas and introductions from the CVB between Joann Biondi and Marco Island artists. Media Missions Two out-of-market media missions by CVB staff. JoNell Modys: Attend HSMAI Adrian Awards banquet in New York. Meet desk-side with a variety of NYC- based national travel media. Angela Aline: Participate in VISIT FLORIDA Media Mission to Birmingham, AL and Atlanta, GA - February 19-23, 2012. Meet with top magazine, newspaper and freelance editors and writers. Staff Media Outreach – National/International Ongoing efforts to assist national and international media with information, photography requests and upcoming FAM visits. Cesar Barroso - Viaje Mais (Brazil travel magazine) Followed up on his query to Naples Chamber about a hosted visit for a possible travel feature on Naples, requesting letter of assignment and details on the publication. Susan Spano – Smithsonian magazine Provided lots of information on arts and culture in Naples. She visited with no advance notice to research a story about Naples as part of a round up article on small cities with big arts and culture scenes. February 27, 2012 Tourism Staff Reports 10 a-g 7 of 28 Chris DeMaio – The Golf Channel Provided b-roll footage of the area for use during the ACE Group Classic Golf Channel broadcasts. Social Media Initiated new integrated social media effort between staff, LHA and Paradise Adv. Ongoing staff work on Facebook and @ParadiseCoast Twitter account. Facebook: Daily new likes up 400%; new fans up 72%. (See attached Facebook Insights report). Medical Tourism Ongoing work to develop CVB’s medical tourism approach, collect data on providers, work with area leaders and develop our local story. February 27, 2012 Tourism Staff Reports 10 a-g 8 of 28 FILM OFFICE – Maggie McCarty PRODUCTION NOTES . VH1/DiGa – tv series . Ford Motor Co. – print commercial . Channel4/Freeform UK – tv series . Big Circle – print . Cosmopolitan(France) - print WORKING LEADS . Beachfront films- feature . Off the Fence Prods. – tv series . Serenity Prods. – tv commercial . Phoenix Fire Films – feature . Vivid Films - feature . Camp David Films - feature . ALL CURRENT PRODUCTION OPERATIONS . Issued film permits . Location library upload . Lead/inquiry response . Monthly Revenue Tracking Followed-up with activity worksheets to clients Recorded data . Client Management . SXSW (conference/tradeshow), AFCI Locations* (conference/tradeshow) planning & organization . -Opened a production file for each inquiry . Update social media content (Twitter, FaceBook) . RFP for data management . Film FL Legislative agenda February 27, 2012 Tourism Staff Reports 10 a-g 9 of 28 TRADESHOW/CONFERENCE . NATPE (National Association of Television Program Executives)* MEDIA* International Film Commissioners Hold Locations Show at LA Film Fest By Joshua L. Weinstein at TheWrap LA Times Tue Feb 14, 2012 8:37pm EST This year's Association of Film Commissioners International Locations Show will coincide with the opening weekend of the Los Angeles Film Festival, the association said Tuesday. The show will be held at the Los Angeles Convention Center -- within walking distance of the film festival. It is scheduled for June 15 and 16. Last year's show coincided with the Produced By conference on the Disney lot.
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