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2016 Advertising Rate Card

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2016 Advertising Rate Card 2016 Advertising Rate Card View this Rate Card Online at www.RecordOnline.com/media-kit Personnel Times Herald-Record I RecordOnline.com Joe Vanderhoof, President and Publisher ULSTER Magazine I Orange Magazine I Pointer View (845) 346-3011 • [email protected] Gazette I Varsity845.com I LimelightDeals.com Propel Marketing Visit: services.hudsonvalley.com Anthony McFarlane, Advertising Director (845) 346-3016 - [email protected] Jennifer McKay, Digital Director (845) 346-3131 • [email protected] Kelly Guglielmo, Classi ed Manager (845) 346-3082 • [email protected] Lisa Howell, Sales Manager (845) 346-3033 • [email protected] Greg Appel, Major and National Accounts Manager (845) 346-3085 • [email protected] Eff ective Dec. 28, 2015 [Welcome to Hudson Valley Media Group [ [ [ Hudson Valley Media Group is a consultative media The Hudson Valley Media Group market is located company that provides you with the means to between New York City and the state capital of deliver your message to the right audience in the Albany, and reaches from banks of the Hudson River, most eff ective way. From online to print, Hudson west into the Catskill Mountains. The market’s Valley Media Group products provide an array of commercial center, Orange County, is among the advertising and marketing vehicles including the fastest growing counties in the state, with a strong Times Herald-Record, recordonline.com, base of longtime residents expanding by HudsonValley.com, Orange and Ulster Magazines, in-migration from the nearby metro area. Rich in and more. Let the Hudson Valley Media Group help history, culturally diverse, and community-minded, you access your desired market with these excit- the Hudson Valley market is a comfortable, ing, highly successful marketing products form one, aff ordable and vibrant market. A hub of domestic central strategic resource where trustworthy brands, and international travel and easily accessible by rail, credible research and local knowledge work road and air, the market boasts a brisk travel and together to provide you with results. tourism industry year round. The Hudson Valley Media Group is the market’s Hudson Valley Media premier news and information source. We off er a full portfolio of print and internet advertising options Group is proud to be part for your business that are uniquely local and highly of GateHouse Media. eff ective. Revised: Dec. 2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 2 A PDF of the complete 2016 rate card is at: www.RecordOnline.com/media-kit Eff ective Dec. 28, 2015 [Market Pro le [ [ [ [ [ Orange, Sullivan, Ulster Counties, NY Total Adults 480,834 Gender Ulster Men 238,903 50% Women 241,931 50% Sullivan Age Orange 18-34 133,761 28% 35-44 81,636 17% Middletown 45-54 99,736 21% 55+ 165,701 34% Education (adults age 25+) College Graduate 152,920 37% Total Population Some College, no degree 82,256 20% High School Graduate 124,548 30% 632,379 Other 58,025 14% Total Households 227,391 Total Households Home Ownership 227,391 Own 153,894 68% Rent 73,497 32% Average Household Income Household Income $ Under $35,000 66,495 29% 80,243 $35,000-$49,999 27,298 12% $50,000-$74,999 43,194 19% The average annual $75,000+ 90,404 40% consumer expenditure in the Hudson Valley market Children at Home 79,988 35% is $57,688 per household. Source: © 2014 Alteryx, Inc., Orange, Sullivan, Ulster Counties Revised: Dec. 2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 3 A PDF of the complete 2016 rate card is at: www.RecordOnline.com/media-kit Retail Display Advertising Eff ective Dec. 28, 2015 Annual Dollar Volume Agreements It’s simple! Agree to a specifi c annual dollar investment, and receive the rates based on that level. The majority of your advertising counts towards fulfi llment of your Contract, and select products are even discounted considering signing a Dollar Volume Contract, including: Run-of-Press (ROP) Display Advertising, Color, Zoned Display Advertising, Preprints/Inserts, etc. See our complete version of the contract and speak with your Account Executive for all of the details. Annual Print/Color Pre-Print DV Level Expenditure Discount Discount To earn discounted rates, a contract must be in eff ect when 1 $2,500 10% – advertising is published. Commitment level represents total 2 $4,500 12% – spending for 12 months. 3 $7,000 14% – Your Dollar Volume Contract Level may be increased or reduced 4 $10,100 15% – to match the level that corresponds to your actual advertising 5 $13,400 16% – spending level. 6 $17,700 17% – Contact your Account Executive for more information on DV 7 $23,400 18% – Levels exceeding $166,000 and for any other questions. 8 $30,900 19% – 9 $40,900 20% – 10 $54,000 21% – 11 $62,000 21.5% – 12 $72,000 22% – 13 $82,000 22.5% – 14 $95,000 23% – 15 $109,000 23.5% 1.3% 16 $125,000 24% 1.3% You can reach more than 140,000 17 $144,000 24.5% 1.3% DID YOU adults in the market with a single issue 18 $166,000 25% 1.6% KNOW? of the daily Times Herald-Record! Source: 2012 Market Study; Clark, Martire & Bartolomeo Inc. Business Frequency Program Get more visibility–and boost your business! Our business frequency plans off er frequency, fl exibility, and of course, great low rates. 1 2 3 Add Color Mod Size Ad Size 3x per week 5x per week 7x per week Full Process Color (CMYK) 2 Mod 1 col. x 3” or 2 col. x 1.5” $771 $990 $1,102 $75 per day: 3 Mod 1 col. x 4.5” or 3 col. x 1.5” $1,020 $1,350 $1,517 Based on 12, 20 or 28 4 Mod 1 col. x 6” or 2 col. x 3” $1,269 $1,709 $1,932 insertions per month schedule 6 Mod 2 col. x 4.5” or 3 col. x 3” $1,794 $2,440 $2,767 $150 per day: 9 Mod 3 col. x 4.5” $2,280 $3,235 $3,628 Based on 3, 5 or 7 insertions per month schedule 12 Mod 3 col. x 6” $3,020 $4,293 $4,817 Each program must run for a minimum of four consecutive weeks. Please consult with your Account Executive for additional details. Revised: Dec. 2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 4 A PDF of the complete 2016 rate card is at: www.RecordOnline.com/media-kit Retail Display Advertising Rates (1 of 2) Eff ective Dec. 28, 2015 Open Rates: Monday—Saturday Number of Columns Depth 1 col. 2 col. 3 col. 4 col. 5 col. 6 col. DID YOU 11.0” – $1,333 $1,917 $2,452 – $3,379 KNOW? 9.0” –––$1,917 – $2,702 7.5” – $862 $1,256 $1,631 $1,987 – 6.0” $364 $699 $1,022 $1,333 $1,631 $1,917 51% of market adults read a weekday edition of 4.5” $278 $533 $780 $1,022 $1,256 $1,483 the Times Herald-Record in 3.0” $190 $364 $533 ––$1,022 the past week. Source: 2012 Market Study; 1.5” $103 $190 $278 –– –Clark, Martire & Bartolomeo Inc. Open Rates: Sunday Number of Columns Depth 1 col. 2 col. 3 col. 4 col. 5 col. 6 col. 11.0” – $1,591 $2,289 $2,931 – $4,039 9.0” –––$2,289 – $3,229 7.5” – $1,028 $1,499 $1,948 $2,372 – 6.0” $431 $833 $1,219 $1,591 $1,948 $2,289 4.5” $328 $635 $932 $1,219 $1,499 $1,771 3.0” $225 $431 $635 ––$1,219 1.5” $121 $225 $328 ––– Add Full Process Color Color Rates by Number of Columns Total Page Coverage 75%–Full Page Depth 1 col. 2 col. 3 col. 4 col. 5 col. 6 col. Add $750 Add Color 11.0” 16% 33% 50% 67% – 100% Full Process Color (CMYK) 9.0” –––55% – 82% 50–74% $75 per day: 7.5” – 23% 34% 45% 57% 68% Add $675 Based on 12, 20 or 28 insertions per month schedule 6.0” 9% 18% 27% 36% 45% 55% 25–49% 4.5” 7% 14% 20% 27% 34% 41% $150 per day: Add $525 Based on 3, 5 or 7 3.0” 5% 9% 14% ––27% insertions per month schedule 1.5” 2% 7% 7% ––– Less than 25% 4 Mod minimum size required for Full-Process Color. Discounts off the above rates may be available pending the signing and completion of a Dollar Volume Contract. Add $375 Revised: Dec. 2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 5 40 Mulberry Street, Middletown, NY 10940 • (845) 341-1100 EX. 2094 • [email protected] Retail Display Advertising Rates (2 of 2) Eff ective Dec. 28, 2015 Frequency Discounts Insertions Discount per ad Discounts apply to ROP rates when the same display ad runs multiple times 2 20% in a 6-day period. Ads must be booked in advance and cannot be cancelled or 3 25% modifi ed after publication of the fi rst insertion. 5 column-inch minimum. 4 40% Discounts DO NOT apply to color charges. 5–7 50% Dining Out In The Hudson Valley Showcase your restaurant in our new featured dining page in the Times Herald-Record every Friday and in our monthly publications Orange and/or Ulster Magazines.
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