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April 2016 Alapressa 2 Make Plans to Attend the 2016 APA Summer Convention TAlaPressaHE N EWSLE TT ER OF T HE A L A B A M A P RESS A SSOCI AT IO N APRIL 2016 Important Dates Make plans to attend the 2016 APA Summer Convention Online Media Campus Three-Call Sales System: Proven process for closing Ethics Commission meetings now sales quickly available online Thursday, May 12 Presenter: Bob Berting, Berting Communications Cullman Tribune sells to Creating Focus on CullmanSense Enterprise News: Best practices for digging deeper Thursday, May 19 Turner new editor Presenter: Carlene Cox, of Opelika-Auburn News GateHouse Media APA members head to Cuba Hotel Deadline - 2016 Summer Convention Sandestin Hilton APA Journalism Foundation Board May 25, 2016 visits Auburn University 2016 APA Summer Convention English marks 25 years at APA June 16-18, 2016 Sandestin, FL Cook and Free win it all APRIL 2016 AlaPressa 2 Make plans to attend the 2016 APA Summer Convention Alabama Press Association Alabama Newspaper Advertising Service Inc. 3324 Independence Drive Suite 200 Birmingham, AL 35209 (205) 871-7737 (205) 871-7740 (fax) www.alabamapress.org Board of Directors Sandestin Hilton Tommy McGraw, Chairman of the Board APA will return to the Sandes- tation, beer, wine, soft drinks and Sumter County Record-Journal tin Hilton June 16-18, for the 2016 water. Space is limited, so reserve Michele Gerlach, President Summer Convention. There is a your seat early. Andalusia Star-News great program in store plus a few Convention programs will begin Scott Brown, First Vice President changes to the BNC awards ban- at 2 p.m. on Friday. Media strategist The Decatur Daily quet. Val Hoeppner will present the three- Kenneth Boone, Second Vice President Join us Thursday evening as we part afternoon program on multi- Tallapoosa Publishers Inc. kick off the weekend with a two-hour platform journalism. Her session Robert Bozeman, The Evergreen Courant sunset dolphin cruise aboard The will include Mobile Reporting Apps, Terry Connor, The Cullman Times Daniel Webster Clements, a 74-foot Short and Smart Mobile Video Sto- Bob Davis, The Anniston Star schooner. Transportation will be rytelling and Short and Smart Mo- Eddie Dodd, The Abbeville Herald provided from the Hilton, departing bile Video Editing. Robert Granfeldt, Montgomery Advertiser at 4:45 p.m. for a 6 p.m. sail. The see summer convention pg 3 Horace Moore, The Northwest Alabamian price is $50, and includes transpor- Tim Prince, The Clanton Advertiser Russell Quattlebaum, The Southeast Sun Jim Rainey, The Tuscaloosa News Ethics Commission meetings Darrell Sandlin, TimesDaily Brad Shurett, The Daily Sentinel now available online Steve Smith, The Dothan Eagle Alabama Ethics Commission sion and the press can work to- Joe Thomas, The Tri-City Ledger Executive Director Tom Albritton gether to provide more information is making the Ethics Commission to the public meetings more accessible to the about the public. At the April meeting, Albrit- workings APA Staff ton and his staff conducted a trial of the com- Felicia Mason, Executive Director run of a live, online broadcast of mission the commission proceedings. and the role Brad English, Advertising Manager While there were some audio it plays in Leigh Leigh Tortorici, Senior issues with the trial run, the effort state gov- Marketing Representative seemed to be a success. The au- ernment. Chris McDaniel, Member Services dio issues, along with a few tweaks Albritton Coordinator/Network Sales Tom Albritton here and there, will be addressed said agendas Dennis R. Bailey, General Counsel before the June meeting. for the meeting are made avail- Scott Goldsmith, APA Accountant The idea of having the meetings able to the press and can be added available online came from a dis- to the Commission website and cussion at the APA Board of Direc- shared with APA for publication. tors meeting last November where Albritton was a guest. The discus- see Ethics meetings online pg 5 sion centered on how the commis- APRIL 2016 AlaPressa 3 include sales trainer Diane Ciotta. years, he has been more open and Her program, “It’s All About the Re- tells his story. As a result, he teaches sults,” will focus on incremental rev- those who hear his talks about the enue building with new customers, horrors of war, the bravery of young summer dormant accounts and current cli- men, and the definition of courage ents. (being afraid, but doing it anyway.) convention Also on Saturday morning, Ed Piper is from Salem, Mass., and Henninger will present his program is the retired executive director of the from pg 2 on how newspapers can help the ef- New England Press Association. fort to keep public notices in print by The winners from the 2016 Bet- improving how they are presented in ter Newspaper Contest will be rec- the newspaper. ognized during the reception and session Friday afternoon with design Our luncheon speaker is a true banquet on Saturday evening. This consultant Ed Henninger. These ap- American hero – a D-Day survivor. year the program will feature the pre- pointments must be scheduled in ad- Morley L. Piper was 19 years old sentation of more first-place awards, vance. He will spend about 20 min- when his Higgins boat landed in the among a few other program format utes with those who ask for him to pre-dawn hours of June 6, 1944, on changes. review their paper. During that time, Omaha Beach. Watch for convention registration Ed offers his opinions on key design Like many of those soldiers, Piper information soon. elements and approaches. did not talk about his experience for Saturday morning programs will many years. Over the last several Cullman Tribune sells to CullmanSense Cullman Tribune Publisher Delton Blalock and his late wife Barbara only Monday print publication in less Blalock has sold the newspaper to purchased the Tribune from Wallace than one year. CullmanSense will be Noah Galilee and Dustin Isom, own- State Community College’s first pres- the online presence of The Cullman ers and publishers of CullmanSense. ident, Dr. Ben Johnson, in 1990. Tribune, and The Tribune will contin- The new owners plan to combine the CullmanSense was launched on ue to be printed weekly. two publications under The Cullman Dec. 31, 2010, as a daily e-publica- Tribune banner. tion and quickly grew into Cullman’s Do you need a postal statement review? APA has contracted with community newspaper consultant Helen Sosniecki to provide 20 free postal statement reviews during the months of April and May. The audit will entail a basic analysis of the 3541 form and a call to the publisher to discuss the findings. The program is limited to one newspaper per group. Publishers should provide a typical week’s complete 3541 report, and include the following information: • Paper frequency • Paper circulation – broken out by mail, carrier and newsstand • Base annual subscription rates Sosniecki is a longtime Missouri newspaper owner and publisher, and most recently the senior sales and marketing manager at Interlink, a Michigan-based circulation-software company serving the community newspaper industry. She now consults on postal related issues for community newspapers across the country. Please contact the APA office at 205-871-7737 or email [email protected] to sign up for your audit. APRIL 2016 AlaPressa 4 Turner new editor of Opelika-Auburn News Troy Turner has been named reporter, columnist and editor at vari- Hook Elementary School massacre editor of The Opelika-Auburn News, ous news publications throughout the in Newtown, Conn., the Boston Mar- the newspaper where he began his nation, including journalism work in athon bombings, Superstorm Sandy, newspaper career over 30 years ago. several other countries. national elections, and the 150th an- But while Turner may be new to the His work included early stints with niversary of the Battle of Gettysburg. position, he’s hardly a stranger to the New York Times Co. at its af- Turner holds a masters degree in the publication or the community it filiates in Gadsden and Florence, and history from Jacksonville State Uni- serves. later almost six years at The Anniston versity, with dual concentrations in Star, where he served as executive civil rights and international relations. editor. He spent time reporting in numerous Turner has spent much of his ca- locations across the globe, including reer working in the western United a Johns Hopkins fellowship in India, States as an editor at newspapers in covering various issues in South Af- Colorado and New Mexico before be- rica that included time spent with the ing promoted to corporate news edi- Zulu tribe, meetings with Arab royalty tor for Digital First Media in New York, in Jordan, work on economic and se- where he led national reporting ef- curity issues in Mexico, and meetings forts. There, he worked with 75 daily with the late President Hugo Chavez newspapers and more than 400 non- in Venezuela. daily publications, as well as leading Turner said his family inspired a national news team based in New him and his wife, Barb, who works York. Some of those papers included remotely for the Wall Street Jour- the Denver Post, Salt Lake Tribune, nal, to move back to the Opelika- Troy Turner San Jose Mercury News and the Los Auburn area, as the area is home to Angeles Daily News group, as well his grandparents, parents and three He worked as a cub reporter in the as dozens of smaller community pub- adult children. But he is also eager to mid-1980s after earning a journalism lications. continue his journey at the newspa- degree from Auburn University. Since Among many other stories, he per that started it all. then, he has gone on to work as a helped direct coverage for the Sandy (from The Opelika-Auburn News) APA members head to Cuba APA Journalism Foundation Board visits Auburn University Members of the APA Journalism Foundation met recently on the cam- pus of Auburn University.
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