$100 BILLION Thirst for Water and Still Rising
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issue 000 - 2008 en.v water edition POCKETBOOK World Future Energy COMMERCE A Precious Commodity PEOPLE & SOCIETY Jose M. Figueres THE VERVE Green is the new Black CREATIVE CONSCIOUS Art Festival IMPRESSIONS Beirut Rising THINK FORWARD Coming Soon... $100 BILLION thirst for water and still rising issn 1998-1023 a publication dedicated to social responsibility in the Arab world TREE OF HOPE The Tree of Hope is dedicated to organizations and individuals who support en.v as we embark on a thought-provoking journey. Log on to envearth.com and download our mediakit to learn more about how you can support en.v’s initiatives. 4 issue 000 - 2008 envearth.com envearth.com issue 000 - 2008 5 CONTENTS en.v 1 en.v 4 Tree of Hope 6 Editor’s Letter 7 Opinion: The Green Step Forward 9 POCKETBOOK 10 Lingo p.16 11 Statistics 12 Calendar 13 Trends 15 COMMERCE 16 Initiatives: Dubai Cares 17 Economics: Capitalizing on Our Capital 18 Business: A Precious Commodity 20 PEOPLE & SOCIETY p.21 21 Culture: Tradition Lost 22 Community: Out of Africa 25 Personality: Making A Difference, One Heritage Building at a time 27 Corporate Social Responsibility: One Earth - One Source 30 Informed: The Water Crisis 35 Leader: Jose Mario Figueres 38 Innovation: Constructive Measures are Being Taken to Conserve Water p.22 40 THE VERVE 41 Fashion: Green is The New Black 42 Food: Arabesque Guacamole 43 Shopping: A Few Easy Tips on How to be Eco- friendlyDuring The Holidays 44 Sports: Play Clean Stay Green 45 Travel: Eco-Luxury On Orxy Land 47 CREATIVE CONSCIOUS 48 Film p.35 49 Books: 3 Books 50 Music: 4 Albums 51 Art: Gulf Environmenta Art Festival 52 Design 54 IMPRESSIONSBeirut Rising 56 Directory p.54 4 issue 000 - 2008 envearth.com envearth.com issue 000 - 2008 5 EDITOR’S LETTER en.v Dear Reader, In the past, we were brought up to consume. We were taught to follow through with our choices and feel success MANAGING EDITOR CIRCULATION DIRECTOR from our achievements. Zahed Sultan Abdulwahab Al Ghanim Today, a new type of citizen is emerging. Their eyes are CONTRIBUTING EDITOR ADVERTISING open and look for change. Deena Al Shatti El Boutique Creative Group They think out loud, without fear of judgment, and pursue ARABIC TRANSLATION PUBLISHING their passions without fear of disappointment. They & EDITING El Boutique Creative Group are proactive, dynamic, and Sara Abdul Aziz motivate others to follow PRINTING suit. ARABIC CONSISTENCY Atlas Printing Press L.L.C. Through them, we will Abdulwahab M. Rabie find change. We will feel CONTACT challenged and, in turn, CONTRIBUTORS www.envearth.com challenge others. They are a contemporary breed of Sandra Al Saleh www.elboutique.com do-gooders. Reham Al Samarei Lashea Delaney ALL CONTENT COPYRIGHT I like to call them‘the Sarah Schmidhofer en.v 2008 creative conscious.’ Nouf Sultan This month, my team and I Tahir Sultan unearth en.v. Nasser Al Qatami Mariam Al Foudery Through en.v, we seek to inspire and inform. We Sara Al Ramadhan endeavor to find individuals, George Dardarian groups, and organizations from around the region that ARTWORK are working towards a more thought conscious tomorrow Mo Jamal and give them credit for their work. PHOTOGRAPHY Alfred Moussa We invite you to participate in our pursuit to raising Karim Dakki awareness. The world bottled water LAYOUT DESIGN market represents an annual Zahed Sultan volume of 89 billion liters. Zahed Sultan no one drinks more than the TECHNICAL DESIGN Italians (107 liters per year Huzaifa Rajodwala per inhabitant). 6 issue 000 - 2008 envearth.com envearth.com issue 000 - 2008 7 OPINION a. The Green Step Forward Shagufta Rahman b. a-b. Beirut campaign to generate awareness for rising sea levels. Customer values are shifting towards supporting business organi- zations that have adapted environ- mentally sustainable practices. The future of our planet depends can equal a stronger bottom line but on the decisions we take today ‒ as it can also mean inspiring the commu- both consumers and corporations. It is nity around them. The act of behaving becoming increasingly important for responsibly, known as Corporate Social businesses to turn green: to be ethical Responsibility (CSR), is a growing trend. risen to new heights in elite markets. and responsible, taking the environment While it is still a voluntary action, more Others are doing their bit as well, in the and the communities around them into and more organizations are realizing its social arena. Richard Branson of Virgin consideration. importance Airlines and Bono of the band U2 are working in Africa to help end AIDS and Many see Earth’s resources as dispens- Customer values are shifting towards poverty. Tesco, Wal-Mart, Carrefour and able. But with research showing that supporting business organizations that Marks & Spencer are other examples of resources are slowly dwindling, it is have adapted environmentally sustain- CSR driven entities. clear that we have a responsibility able practices. As consumers, people to preserve our Earth and to help its have the power to influence and change While there are many ways to make a rejuvenation. While taking small steps business practices. More and more, difference, in your home and in your at home is one way to go, businesses customers are looking at dealing with a way of life, CSR is a new trend that not also need to take the environment into supplier that is responsible ‒ environ- many are following. It isn’t just about account. mentally and socially. Ben & Jerry’s ice turning off the lights when you leave cream became famous for its approach the room ‒ it’s about going further. The corporate world bears a large to eco-responsible business ethics. The By doing business (both personal and amount of responsibility. Business late Anita Roddick of The Body Shop work) with companies that behave in a decisions can be powerful and influ- was one of the first entrepreneurs of socially responsible way, we can help ential. Making a value-based decision ‘Ethical Retail’ whose products have make a difference. en.v 6 issue 000 - 2008 envearth.com Zahed Sultan envearth.com issue 000 - 2008 7 POCKETBOOK ONE DROP PER SECOND EQUALS 7000 LITERS OF WATER WASTED PER YEAR POCKETBOOK Lingo Measure of carbon dioxide units indicating the impact your CARBON FOOTPRINT company’s activities have on the environment in terms of greenhouse gases. CONSERVATION Preservation or restoration from loss, damage, or neglect. A concept whereby organizations consider the interests of so- ciety by taking responsibility for the impact of their activities CSR on customers, employees, shareholders, communities and the environment in all aspects of their operations. An ecological community together with its environment, ECOSYSTEM functioning as a unit. Water obtained from common household chores like washing dishes, doing laundry and taking baths that can be recycled GREY WATER and reused. Inability of a substance to be broken down, and retaining its NON BIODEGRADABLE form for an extended period of time. RECYCLE To put or pass through a cycle again, as for further treatment. Capable of being continued with minimal long-term effect on SUSTAINABLE the environment. Virtual water is the amount of water that is embedded in food or other products needed for its production. For example, to VIRTUAL WATER produce one kilogram of wheat we need about 1,000 liters of water. The total volume of freshwater that is used to produce the WATER FOOTPRINT goods and services consumed by the individual, business or nation. For crops, it means they were grown without the use of conventional pesticides, artificial fertilizers, human waste, or ORGANIC sewage sludge, and that they were processed without ionizing radiation or food additives. 10 issue 000 - 2008 envearth.com envearth.com issue 000 - 2008 11 POCKETBOOK Statistics THE WORLD’S GOLF COURSES GUZZLE A MIND BOGGLING 10 BILLION LITERS OF 1 WATER A DAY. 2 THAT’S ENOUGH WATER TO SUSTAIN A SINGLE FAMILY HOUSEHOLD FOR APPROXIMATELY 5000 3 DAYS. 75 LITERS OF WATER 5000 LITERS OF WATER CAN BE SAVED IF CAN BE SAVED BY EATING WE TURN OFF WATER 75 GRAMS LESS MEAT WHILE BRUSHING OUR A WEEK. 4 TEETH FOR 1 WEEK. 1” OF RAIN ON AN AVERAGE ROOF GIVES YOU OVER 3600 LITERS OF WATER FOR YOUR 5 GARDEN OR TREES. 6 3600 LITERS OF 50 LITERS OF WATER IS WATER IS SAVED BY USED BY A PERSON IN USING A FRONT LOADING THE SHOWER. WASHING MACHINE IN 7 50 DAYS. 8 9 THAT’S HALF THE WEIGHT THE AVERAGE OF WATER THAT WOMEN EUROPEAN USES 10 IN AFRICA AND ASIA TIMES (200 LITERS) CARRY ON THEIR HEADS THAT WATER EVERY (COMMONLY 20KG.) DAY. THAT’S ENOUGH WATER TO FULFILL THE NEEDS OF THE AVG. PERSON IN THE DEVELOPING WORLD FOR 10 20 DAYS. 10 issue 000 - 2008 envearth.com Shutterstock envearth.com issue 000 - 2008 11 POCKETBOOK Calendar World Future Energy Summit - 21 - 23.01.08 The world’s largest conference and exhibition on renewable and future energy solutions, innovations, policy and vision. Speakers include Lord Norman Foster of Foster and Partners, and Dr Gerd Leipold, CEO of Greenpeace International. www.wfes08.com Earth Day - 20.03.08 The idea of Earth Day was first introduced by John McConnell at a UNESCO Conference on the Environment in 1969. It has been a traditional global occasion since 1970. MIDDLE EAST SUSTAINABLE ECOTOURISM DEVELOPMENT CONFERENCE 17-19 January 2008 La Royal Hotel, Amman, Jordan ARABLAB EXPO 10-13 February 2008 Dubai International Exhibition Center Dubai, UAE www.arablab.com RECSHOW 17-20 February 2008, Kempinski Hotel Ishtar, Dead Sea, Jordan www.eng-forum.com/recshow CLEANBUSINESS 11-12March 2008 ENpark, Dubai, UAE www.enpark.ae issue 000 - 2008 envearth.com Shutterstock، Mo Jamal envearth.com issue 000 - 2008 13 12 POCKETBOOK Trends Recycling Rachel Ray Everyone knows Rachel Ray as the new Martha Stewart.