Preliminary communication Received: 8 September 2014 Accepted: 23 March 2015 DOI: 10.15176/vol52no102 UDK 784.4(497.12) 398.8:67/68](497.12)

Music Entrepreneurship and Family Businesses: The Case of Avsenik Brothers Ensemble

 e ‡’ƒ”–‡–‘ˆ–Š‘Ž‘‰›ƒ†—Ž–—”ƒŽ–Š”‘’‘Ž‘‰›ǡ ƒ —Ž–›‘ˆ”–•ǡ‹˜‡”•‹–›‘ˆŒ—„ŽŒƒƒ

Š‡˜•‡‹”‘–Š‡”••‡„Ž‡‹•„›ˆƒ”–Š‡‘•–•— ‡••ˆ—ŽŽ‘˜‡‡—•‹ ‰”‘—’ ’‡”ˆ‘”‹‰’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǡŠƒ˜‹‰•‘Ž†͵͸‹ŽŽ‹‘ƒŽ„—•™‘”Ž†™‹†‡ƒ† Šƒ˜‹‰„‡‡ˆ‡ƒ–—”‡†‹‘”‡–ŠƒͳͲǡͲͲͲŽ‹˜‡•Š‘™•Ǥ‡ƒ”ʹͲͳ͵ ƒ”‡†–Š‡͸Ͳ–Š ƒ‹˜‡”•ƒ”›‘ˆ•— ‡••ˆ—Ž—•‹ Ǧƒ‹‰ˆ‘”–Š‡„”‘–Š‡”•Žƒ˜‘˜•‡‹ƒ†‹Ž‘ ˜•‡‹Ǥ‘†ƒ›–Š‡ˆƒ‹Ž›—•‹ –”ƒ†‹–‹‘‹•ƒ –‹˜‡Ž›’—”•—‡†„›Žƒ˜‘ǯ••‘ ”‡‰‘”ǡ ƒ†‰”ƒ†•‘ƒæ‘ǡ™Š‘ ‘–‹—‡–Š‡ƒ”–‹•–”›‘ˆ–Š‡˜•‡‹•ƒ†‘˜‡”•‡‡–Š‡ˆƒ‹Ž› „—•‹‡••„—‹Ž–ƒ”‘—†‹–ǤŠ‡ƒ”–‹ Ž‡’”‘˜‹†‡•ƒŠ‹•–‘”‹ ƒŽ“—ƒŽ‹–ƒ–‹˜‡†‡• ”‹’–‹‘‘ˆ –Š‡ ˜•‡‹•ǯ ƒ”‡‡”ǡ–Š‡‹” „—•‹‡•• ‘†‡Žǡ –Š‡ ‹Ž‡•–‘‡• ‘ˆ –Š‡‹” •— ‡••ǡ —•‹  ‡š’ƒ•‹‘ƒ†„—‹Ž†‹‰‘ˆ–Š‡‹†‡–‹–›‘ˆ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ‹Ž‘˜‡‹ƒǤ

‡›™‘”†•ǣ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǡ„”‘–Š‡”•˜•‡‹ǡŽ‘˜‡‹ƒǡ—•‹ ‹†—•–”›ǡ„—•‹Ǧ ‡••ƒ–Š”‘’‘Ž‘‰›ǡŽ‡ƒ†‡”•Š‹’ǡ—•‹ ‡–”‡’”‡‡—”•Š‹’

OVERTURE

–Š‡ˆƒ•–Ǧ’ƒ ‡†—•‹ ‹†—•–”›ǡ•–ƒ›‹‰’‘’—Žƒ”ƒ†ƒ‹–ƒ‹‹‰ƒŽƒ”‰‡ǡ ‹–‡”ƒ–‹‘ƒŽˆƒ„ƒ•‡ˆ‘”͸Ͳ›‡ƒ”•‹•ƒŽ‘•–—Š‡ƒ”†‘ˆǤŠ‡Ž‹•–‘ˆ–Š‘•‡ ƒ Š‹‡˜‹‰•— ŠŠ‡‹‰Š–•‹••Š‘”–Ǥ‡–ǡ–Š‹•ƒ ‘’Ž‹•Š‡–Šƒ•„‡‡ƒ Š‹‡˜‡† „›‘‡‘ˆ–Š‡‘•–”‡ ‘‰‹œ‡†Ž‘˜‡‡‰”‘—’•‘ˆƒŽŽ–‹‡ǡŠ‡˜•‡‹”‘–Ǧ ‡”••‡„Ž‡Ǥ ƒ‘—•ˆ‘”„‡‹‰”‡’”‡•‡–ƒ–‹˜‡•‘ˆ–Š‡–›’‹ ƒŽŽ‘˜‡‡•‘—† ƒ†‹–•–”ƒ†‡ƒ”ȋ˜‡–‘ʹͲͲ͹ǣͷ͵Ȍ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǡͳƒŽ•‘‘™

ͳ‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ‹•ƒ‘˜‡”Ž‘‘‡†’Š‡‘‡‘‘ˆ ‘–‡’‘”ƒ”› —Ž–—”‡ǡŠ‡ ‡–Š‡–‡”‹‘ŽǦ ‘‰›‹•‘–•–ƒ†ƒ”†‹œ‡†Ǥ –Š‡Ž‘˜‡‡Žƒ‰—ƒ‰‡™‡‹ ‘•‹•–‡–Ž›™”‹–‡–Š‡ƒ†Œ‡ –‹˜‡ narodno-zabaven ™‹–ŠƒŠ›’Š‡ǡ•‡’ƒ”ƒ–‡Ž›ȋnarodno zabavenȌ‘”–‘‰‡–Š‡”ȋnarodnozabavenȌǤ˜‡‹’”‘ˆ‡••‹‘ƒŽ–‡š–• ƒ†–”ƒ•Žƒ–‹‘•‹–‘‰Ž‹•Š™‡—•‡†‹ˆˆ‡”‡––‡”•ǡ•— Šƒ•ǣ’‘’Ǧˆ‘Ž—•‹ ȋ ‡”„‡āƒ”ͳͻͻͷǢ–‡”‘˜‹© ʹͲͲͺǢ‘˜ƒ«‹«ʹͲͳͶȌǡƒ–‹‘ƒŽǦˆ‘Ž—•‹ ȋ —˜ƒ«‹«ʹͲͲͶȌǡ’‘Žƒ—•‹ ȋ‹ϐ‹ ʹͲͲͷ„Ȍǡƒ–‹‘ƒŽ’‘’—Ǧ •‹ ȋ —˜ƒ«‹«ʹͲͲͷȌǡ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ȋ˜‡–‘ʹͲͲ͹Ȍǡ’‘’—Žƒ”ˆ‘Ž—•‹ ȋ ‡” ‘‰ʹͲͲͺǢ™™™Ǥ˜•Ǧ ‡‹Ǥ ‘Ȍǡƒ–‹‘ƒŽǦ‡–‡”–ƒ‹‡–—•‹ ǡƒ–‹‘ƒŽˆ‘Ž—•‹ ȋ‘”ƒ”ʹͲͲͺȌǡˆ‘Žƒ–‹‘ƒŽǦ‡–‡”–ƒ‹‹‰ —•‹ ȋ–”ƒæ‹ʹͲͳͲȌǤ ‘”–Š‹•ƒ”–‹ Ž‡  ‘•—Ž–‡†‘”‡–ŠƒʹͲ–”ƒ•Žƒ–‘”•–‘Š‡Ž’‡ϐ‹†–Š‡Dz”‹‰Š–dz ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

ƒ• „‡””ƒ‹‡” ȋ—•‹ Ȍ ‹ –Š‡ ‡”ƒǦ•’‡ƒ‹‰ ’ƒ”–• ‘ˆ —”‘’‡ ‘” ‘”‡ •’‡ ‹ϐ‹ ƒŽŽ›ƒ•˜•‡‹—•‹ ǡ–Š‡‹”‹•–”—‡–ƒŽƒ†˜‘ ƒŽ—’„‡ƒ–’‘Žƒ•ǡ ƒ” Š‡•ǡ ‘•–ƒŽ‰‹  ™ƒŽ–œ‡•ǡ ƒ† ‡˜‡ –ƒ‰‘• Šƒ˜‡ •‘Ž† ͵͸ ‹ŽŽ‹‘ ƒŽ„—• ™‘”Ž†™‹†‡ƒ†„‡‡ˆ‡ƒ–—”‡†‹‘”‡–ŠƒͳͲǡͲͲͲŽ‹˜‡•Š‘™•Ǥ‡ƒ”ʹͲͳ͵ ƒ”‡† –Š‡ ͸Ͳ–Š ƒ‹˜‡”•ƒ”› ‘ˆ •— ‡••ˆ—Ž —•‹ Ǧƒ‹‰ ˆ‘” –Š‡ „”‘–Š‡”• Žƒ˜‘˜•‡‹ƒ†‹Ž‘˜•‡‹Ǥ ”‘–Š‡‹”„‡‰‹‹‰•‹–Š‡•ƒŽŽ˜‹ŽŽƒ‰‡‘ˆ‡‰—Œ‡‹–Š‡‘”–Š™‡•– ƒŽ’‹‡’’‡”ƒ”‹‘Žƒ”‡‰‹‘‘ˆŽ‘˜‡‹ƒǡ–Š‡‹”†‡†‹ ƒ–‹‘–‘‡š ‡ŽŽ‡ ‡ƒ† ”‡ƒ–‹˜‹–› Šƒ• „‡ ‘‡ ƒ ‰Ž‘„ƒŽ ’Š‡‘‡‘ǡ •’”‡ƒ†‹‰ –Š‡ —•‹  ‰‡”‡ ƒ ”‘•• —”‘’‡ ȋ’ƒ”–‹ —Žƒ”Ž› ‹ ‡”ƒǦ•’‡ƒ‹‰ ”‡‰‹‘•Ȍ ƒ† ƒ”‘—† –Š‡ ™‘”Ž†Ǥ ‘†ƒ› –Š‹• ˆƒ‹Ž› –”ƒ†‹–‹‘ ‹• ƒ –‹˜‡Ž› ƒ””‹‡† ‘ „› Žƒ˜‘ǯ• •‘ ”‡‰‘”ǡƒ†‰”ƒ†•‘ƒæ‘™Š‘ ‘–‹—‡–Š‡ƒ”–‹•–”›‘ˆ–Š‡˜•‡‹•ƒ† ‘˜‡”•‡‡–Š‡ˆƒ‹Ž›„—•‹‡••„—‹Ž–ƒ”‘—†‹–Ǥ –Š‡•ƒ‡•ƒŽŽ˜‹ŽŽƒ‰‡‘ˆ‡Ǧ ‰—Œ‡Ȃ•–‹ŽŽ–Š‡Š‡ƒ†“—ƒ”–‡”•‘ˆ–Š‡˜•‡‹•Ȃ–Š‡›ƒ‹–ƒ‹ƒ‡•‡„Ž‡ ‘ˆ•‡˜‡—•‹ ‹ƒ•ǡ”—ƒ”‡•–ƒ—”ƒ–ǡƒ†‘’‡”ƒ–‡ƒ‰ƒŽŽ‡”›ǡ—•‡—ǡ—•‹  ’—„Ž‹•Š‹‰Š‘—•‡ǡ—•‹ • Š‘‘Žƒ†‡˜‡ƒ—Ž–‹’—”’‘•‡ ‘—‹–› ‡–”‡Ǥ ‡•’‹–‡–Š‡‹”•— ‡••ǡƒ†’”‹†‡‹‹–ǡ–Š‡˜•‡‹ˆƒ‹Ž›‡‡’•Š—‹Ž‹–›ƒ– –Š‡ˆ‘”‡ˆ”‘–ǡƒ˜‘‹†‹‰’—„Ž‹ ‹–›ǡ•–ƒ›‹‰–”—‡–‘–Š‡‹”‘†‡•–„‡‰‹‹‰•ǡƒ† ‘‹––‹‰–‘’‡”•‹•–‡–Šƒ”†™‘”ǡ’”‘ˆ‡••‹‘ƒŽ‹•ǡƒ†•’‹”‹–‘ˆ ‘ŽŽƒ„‘”ƒǦ –‹˜‡ ”‡ƒ–‹˜‹–›ȋ™‹–Š•‘‡ˆ‘”–—ƒ–‡–—”•Ȍǡ–Šƒ–’ƒ˜‡†–Š‡‹””‘ƒ†–‘•— ‡••Ǥ Š‹•ƒ”–‹ Ž‡‹•„ƒ•‡†’”‹ƒ”‹Ž›‘’—„Ž‹•Š‡†„‘‘•ǡŒ‘—”ƒŽ•ǡ”ƒ†‹‘Ȁϐ‹Ž †‘ —‡–ƒ”‹‡• ƒ† ‹–‡”˜‹‡™•Ǥ ‡ ƒ—•‡ ‘ˆ ‘„Œ‡ –‹˜‡ ‹” —•–ƒ ‡• ȋ–Š‡ Š‡ƒŽ–Š‘ˆ„‘–Š„”‘–Š‡”•˜•‡‹Ȁ˜•‡‹Ȍ Šƒ˜‡ƒ†‡‘Ž›‘‡•Š‘”–‹Ǧ –‡”˜‹‡™ ™‹–Š Žƒ˜‘ ˜•‡‹ ƒ† •‡˜‡”ƒŽ •‡‹Ǧ•–”— –—”‡† ‹–‡”˜‹‡™• ™‹–Š Š‹• ™‹ˆ‡ ”‹‰‹–ƒ ȋ‹ ›‡ƒ”• ʹͲͳ͵ ƒ† ʹͲͳͶȌǡ ™Š‘ Š‡Ž’‡† ‘ˆϐ‹ ‹ƒŽ ‡•‡„Ž‡ ƒƒ‰‡”• ”— –Š‡ ˆƒ‹Ž› „—•‹‡••Ǥ Š‡ •‡Ž‡ –‹‘ ƒ† ‘„‹ƒ–‹‘ ‘ˆ –Š‡ —•‡†•‘—” ‡••Š‘™–Š‡—•‹ ‹ƒ•ǡ–Š‡‹”ˆƒ‹Ž‹‡•ƒ†ƒƒ‰‡”•‹†‹ˆˆ‡”‡– „—•‹‡•• •‡––‹‰•Ǣ –Š‡‹” –Š‘—‰Š–•ǡ ƒ––‹–—†‡ –‘™ƒ”†• –Š‡ •–”ƒ–‡‰‹  ’Žƒ‹‰ ‘ˆ–Š‡‡•‡„Ž‡ǡŽ‡ƒ†‡”•Š‹’’”ƒ –‹ ‡•ǡ’”‘ˆ‡••‹‘ƒŽ‹•ƒ†–Š‡˜ƒ”›‹‰ ‹”Ǧ —•–ƒ ‡•–Šƒ–ƒˆˆ‡ –‡†–Š‡ˆ— –‹‘‹‰‘ˆ–Š‡˜•‡‹•Ǥ— Šƒ”‡˜‹‡™‘ˆ ˜•‡‹„—•‹‡••‘’‡”ƒ–‹‘•Šƒ•‘–›‡–„‡‡ƒ†‡ǡ•‘–Š‡ƒ”–‹ Ž‡’”‡•‡–•ǡ ƒ‘‰‘–Š‡”–Š‹‰•ǡ•‘‡‘ˆ–Š‡‹”•–ƒ–‡‡–•ˆ”‘–‡Ž‡˜‹•‹‘ƒ†‘–Š‡”‹Ǧ –‡”˜‹‡™•ǡ™Š‹ Š”‡’”‡•‡–•‹‰‹ϐ‹ ƒ–ƒ–‡”‹ƒŽ‘–Š‹••—„Œ‡ –Ǥ ‹–‡”˜‡‡†‹ –Š‡ƒ–‡”‹ƒŽ‘Ž›•‘ƒ•–‘‡†‹––Š‡•’‘‡Žƒ‰—ƒ‰‡ƒ†ƒ’–‹‰‹––‘”‡ƒ†‡”•‹ƒ ™ƒ›™Š‹ Šƒ‹–ƒ‹•–Š‡•—„•–ƒ ‡‘ˆ–Š‡‡••ƒ‰‡‘ˆ–Š‡•’‡ƒ‡”•ǤŠ‡ ‘Ǧ

–”ƒ•Žƒ–‹‘‘ˆ–Š‡–‡”narodno-zabavna glasbaǡ„—–‡˜‡–Š‡›Šƒ˜‡‘–„‡‡ƒ„Ž‡–‘ƒ‰”‡‡‘–Š‡‘•– ƒ’’”‘’”‹ƒ–‡–‡”Ǥ•ƒ‡–Š‘Ž‘‰‹•–  ‘—Ž†•‡‡–Š‡Ž‘‰‹ ‹–Š‡‹”•—‰‰‡•–‹‘•ǡŽ‡†„›–Š‡‹”—•‹ ’”‡ˆ‡”Ǧ ‡ ‡•ƒ†–ƒ•–‡Ǥ –™ƒ•‹–‡”‡•–‹‰Ȃ„—–‘–Š‹‰‡™Ȃ–‘•‡‡™Šƒ––Š‡›–Š‹ƒ„‘—––Š‹•‰‡”‡ǤŠ‡–‡”• –Š‡›•—‰‰‡•–‡†™‡”‡ǣ‘„‡””ƒ‹‡”—•‹ ǡ’‘’Ǧˆ‘Ž‘„‡””ƒ‹‡”—•‹ ǡ–—”„‘ȋ ‘™Ȍˆ‘Žǡ–”ƒ†‹–‹‘ƒŽ—•‹ ǡ ‡–Š‹ ’‘’—Žƒ”—•‹ ǡˆ‘Ž–‹‰‡†’‘’ǡDz‘‘’ƒŠdz—•‹ ǡ„‡‡ˆ•‘—’—•‹ ǡƒŽ’‹‡ˆ‘Ž—•‹ ǡ ”‘‡ ‘”‡ǡ‡– Ǥ ‘ǡƒˆ–‡” ‘•‹†‡”‹‰ƒŽŽ–Š‡‡š‹•–‡–’”‘ˆ‡••‹‘ƒŽ–”ƒ•Žƒ–‹‘•ƒ†‡™•—‰‰‡•–‹‘•‘„–ƒ‹‡†‹ƒ” Š ʹͲͳͷǡ †‡ ‹†‡†–‘—•‡–Š‡–‡”popular-national musicƒ•‹–™ƒ•—•‡†‹–Š‡‡šŠ‹„‹–‹‘Sounds of Slovenia: from folk musicians to the Avseniksȋ˜‡–‘ʹͲͲ͹Ȍ‹Š‡Ž‘˜‡‡–Š‘‰”ƒ’Š‹ —•‡—‹Œ—„ŽŒƒƒǤ

32 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

’Ž‡–‡–‡š–‹Ž‘˜‡‡™ƒ•ƒ—–Š‘”‹œ‡†–™‹ ‡„›–Š‡‡„‡”•‘ˆ–Š‡˜•‡‹ ˆƒ‹Ž›Ǥ –Šƒ–Š‡ˆ‘”–Š‡‹” ‘‘’‡”ƒ–‹‘ǡ Žƒ”‹ϐ‹ ƒ–‹‘•ƒ†—†‡”•–ƒ†‹‰ǡ ‡•’‡ ‹ƒŽŽ›„‡ ƒ—•‡–Š‡›™‘—Ž†”ƒ–Š‡” Š‘‘•‡–‘„‡‹–”‘†— ‡†ƒ•—•‹ ‹ƒ• ƒ†‘–ƒ•‡–”‡’”‡‡—”•Ǥ ƒ††‹–‹‘–‘–Š‡•‡•‘—” ‡•ǡ ƒŽ•‘—•‡†‘–Š‡” ƒ•‡•–—†‹‡•ˆ”‘†‹ˆˆ‡”Ǧ ‡–„—•‹‡••• Š‘‘Ž•ƒ„‘—–•— ‡••ˆ—Ž—•‹ ‹ƒ•ǡ—•‹ ‰”‘—’•‘”„—•‹‡•• •‹–—ƒ–‹‘• ‘ˆ –Š‡ —•‹ ‹ƒ•ǡ ƒ† –‡š–• ˆ”‘ „—•‹‡•• ƒ–Š”‘’‘Ž‘‰› ™Š‡”‡  ‘„•‡”˜‡† ’ƒ”ƒŽŽ‡Ž• ™‹–Š –Š‡ ˜•‡‹• ȋ‡‡ ƒŠƒƒ ƒ† Žƒ›ˆ‘‘– ʹͲͲͶǢ Šƒ”ƒ˜‘”–‹ǡ”ƒ—•ƒ†’‡ ‡ʹͲͳʹǢƒ”–‹ŽŽƒʹͲͳʹǢ—•–‹ƒ†ǯ‘‡ŽŽ ʹͲͲ͹Ǣƒ‹–‹ŽƒʹͲͳ͵ƒǡʹͲͳ͵„ǡʹͲͳ͵ Ǣƒ‹–‹Žƒƒ†ƒ‘ʹͲͳ͵Ǣǯ‘‡ŽŽ ʹͲͳͳǢ ’ƒ‰ ‘‘†”‹ Š ƒ† ‘••‹–‡” ʹͲͳͲǢ ‘••‹–‡”ǡ ’ƒ‰ ‘‘†”‹ Š ƒ† Šƒ™ʹͲͳͳȌǤ

BACKGROUND AND ORIGINS ȃ THE AVSENIK/OVSENIK BROTHERS AND THE IDENTITY OF POPULARǧNATIONAL MUSIC

Š‡ —•‹ ƒŽ •–›Ž‡ ‘ˆ –Š‡ ˜•‡‹• Šƒ• –‡†‡† –‘ „‡ Žƒ••‹ϐ‹‡† ƒ• ’‘’—Žƒ”Ǧ ƒ–‹‘ƒŽ —•‹  ȋnarodno-zabavna glasbaȌǤ Š‹• –‡” ƒ –—ƒŽŽ› ”‡ˆ‡”• –‘ ƒ —„‡”‘ˆ”‡Žƒ–‡†•–›Ž‡•ˆ”‘–Š‡Ž’‹‡”‡‰‹‘•‘ˆŽ‘˜‡‹ƒǡ—•–”‹ƒǡ ‡”Ǧ ƒ›ǡ™‹–œ‡”Žƒ†ǡ –ƒŽ‹ƒ‘—–Š‹”‘Žƒ†–Š‡œ‡ Š‡’—„Ž‹ Ǥ”‹•‹‰ˆ”‘ ”—”ƒŽˆƒ”‹‰ ‘—‹–‹‡•ƒ†–Š‡‹” —Ž–—”ƒŽ–”ƒ†‹–‹‘•ǡ‹–‹˜‘‡•Ž‘ ƒŽƒ† ”‡‰‹‘ƒŽDzˆ‘Ždz•–›Ž‡•’”‡•‡–ƒ–ˆ²–‡•ǡ™‡††‹‰•ǡˆ‡•–‹˜ƒŽ•ƒ† ‘’‡–‹–‹‘•Ǥ  ‡”ƒ•’‡ƒ‹‰ƒ”‡ƒ•ǡ–Š‡˜•‡‹•ƒ†–Š‡‹”•–›Ž‡Šƒ˜‡„‡‡–‡”‡† Oberkraine”Ǥ ʹ Š‡ ƒ‡ †‡”‹˜‡• ˆ”‘ –Š‡ ‡”ƒ Dzdas Land Kraindzǡ –Š‡ Š‹•–‘”‹ Ǧ‰‡‘‰”ƒ’Š‹  ƒ‡ ˆ‘” DzKranjskadzǡƒ ”‡‰‹‘ –Šƒ– ‘’”‹•‡• ’ƒ”–• ‘ˆ ’”‡•‡–Ǧ†ƒ›Ž‘˜‡‹ƒȋ’’‡”ƒ”‹‘Žƒǡ‘™‡”ƒ”‹‘Žƒƒ†–‘ƒŽ‡••‡”†‡‰”‡‡ ‡”ƒ”‹‘ŽƒȌƒ†‹•–Š‡ —””‡– ‡”ƒƒ‡ˆ‘”’’‡”ƒ”‹‘ŽƒȂDzGore- njskadzǤ Š‡˜•‡‹ǯ••–›Ž‡‘ˆ—•‹ ‹• Ž‘•‡Ž›Ž‹‡†–‘–Š‡ƒ ‘”†‹‘ǡ„—–ƒŽ•‘‡Ǧ ‘’ƒ••‡•Š‘”•ƒ†•–”‹‰‡†‹•–”—‡–•Ž‹‡‰—‹–ƒ”•ǡϐ‹††Ž‡•ƒ†œ‹–Š‡”•Ǥ ‘ ƒŽŽ›ǡ–Š‡—•‹ ‹•‡Ž‘†‹‘—•™‹–Š•‹’Ž‡Šƒ”‘‹œƒ–‹‘•ƒ†‘ ƒ•‹‘ƒŽ ›‘†‡ŽŽ‹‰ ȋƒ ‘‘ –”ƒ†‹–‹‘ ƒ ”‘•• Ž’‹‡ —”‘’‡ȌǤ͵ Š›–Š‹ ƒŽŽ›ǡ –Š‡

ʹŠ‡ ‡”ƒƒ‡•‘–Š‡”‡ ‘”†•ƒ† ‘’ƒ –†‹• •‘ —”‹ƒ›†‹ˆˆ‡”‡–˜‡”•‹‘•ǣ„‡””ƒ‹‡” —ƒ”–‡––ǡ„‡””ƒ‹‡”—‹–‡––ǡ„‡””ƒ‹‡”—‹–‡––˜•‡‹ǡ”‹‰‹ƒŽ„‡””ƒ‹‡”ǡ”‹‰‹ƒŽ„‡””ƒ‹‡” —‹–‡––ǡ”‹‰‹ƒŽ„‡””ƒ‹‡”—‹–‡––˜•‡‹ǡŽƒ˜‘˜•‡‹—†”‹‰‹ƒŽ„‡””ƒ‹‡”ǡŽƒ˜‘˜•‡‹ —†•‡‹‡”‹‰‹ƒŽ„‡””ƒ‹‡”ǤŠ‡•‡ƒ‡•Šƒ˜‡†‹ˆˆ‡”‡– ‘’‘‡–•ƒ†•Š‘™–Š‡–”ƒ•ˆ‘”ƒ–‹‘‘ˆ ƒ‰”‘—’‘ˆ—•‹ ‹ƒ•ǡ„‘–Š“—ƒ–‹–ƒ–‹˜‡Ž›ƒ•™‡ŽŽƒ•”‡‰ƒ”†‹‰–Š‡˜ƒ”‹‡–›‘ˆ™ƒ›•‘ˆ•–”‡••‹‰–Š‡ˆ— –‹‘ ‘ˆ–Š‡ˆƒ‹Ž›ǡ–Š‡Ž‡ƒ†‹‰—•‹ ‹ƒƒ†–Š‡‘”‹‰‹ƒŽ‹–›‘ˆ–Š‡‹”—•‹ Ǥ ͵‘†‡ŽŽ‹‰‹•†‡ϐ‹‡†ƒ••‹‰‹‰™‹–Š‘—–™‘”†•ǡ–›’‹ ƒŽƒ‹Ž›‘ˆ–Š‡ ‡”ƒǦ•’‡ƒ‹‰Ž’‹‡”‡‰‹‘• ƒ†ǡƒŽ–Š‘—‰Š–‘ƒŽ‡••‡”‡š–‡–ǡ‘ˆ‘”–Š‡” –ƒŽ›ƒ†–Š‡ ”‡ ŠǦ•’‡ƒ‹‰’ƒ”–•‘ˆ™‹–œ‡”Žƒ†Ǥ‘†‡ŽŽ‹‰ ™ƒ•‘–’”ƒ –‹ ‡†‹Ž‘˜‡‡ˆ‘Ž—•‹ ǡƒŽ–Š‘—‰Š‹–„‡ƒ”• ‡”–ƒ‹ Šƒ”ƒ –‡”‹•–‹ •‘ˆ–Š‡Ž’‹‡ —Ž–—”ƒŽ ƒ”‡ƒƒ•™‡ŽŽǤ–Š‡”ƒ”‡‘ ƒ•‹‘•™Š‡‹–™ƒ•—•‡†ǡ‹–™ƒ•’‡” ‡‹˜‡†ƒ••–”ƒ‰‡ƒ†ƒŽ‹‡–‘–Š‡Ž‘˜‡‡

33 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

—•‹ ‘™‡•‹–•”Š›–Š–‘–Š‡’‘Žƒƒ†™ƒŽ–œ–”ƒ†‹–‹‘•ǡ–Š‘—‰Š–Š‡˜•‡‹• Šƒ˜‡ƒŽ•‘‹ ‘”’‘”ƒ–‡†”Š›–Š•ˆ”‘–ƒ‰‘ƒ†’‘’—•‹ Ǥ Š‡ ‹š‹‰ ‘ˆ ’‘’—Žƒ” ƒ† –”ƒ†‹–‹‘ƒŽ —•‹  ƒ „‡ ˆ‘—† ƒ”‘—† –Š‡ ™‘”Ž†ǤŠ‹•‹š–—”‡‘ˆ‘Ž†ƒ†‡™ǡ˜ƒŽ—‹‰–Š‡’ƒ•–ˆ‘”ƒ—•‹ ƒŽˆ—–—”‡ǡ ƒ „‡ˆ‘—†‹–”ƒ†‹–‹‘••— Šƒ•–Š‡‡”‹ ƒ ‘—–”›ǡ–Š‡ ”‡ ŠǦ‡”‹ ƒ œ›†‡ ‘ƒ†ƒŒ—ǡ–Š‡—”‹•Š”ƒ„‡•“—‡ǡ–Š‡ †‘‡•‹ƒ”‘ ‘‰ǡ–Š‡ ƒǦ ’ƒ‡•‡ƒ‘”–Š‡—”‘’‡ƒ’‘ŽƒǤŽŽ–Š‡•‡‰‡”‡•”‡‹˜‡–”—”ƒŽ‹†‡–‹–‹‡• –Š”‘—‰Š—•‹ ƒ††ƒ ‡ȋ—”æ‹«ʹͲͲͲǣͳͶ͸ȌǤ–‡‹‰ˆ”‘ Žƒ••‹ ƒŽˆ‘Ž —•‹ ǡƒˆ–‡”‘”Ž†ƒ” ǡ–Š‡—„‡”‘ˆ„ƒ†•ƒ –‹˜‡‹–Š‡–”ƒ†‹–‹‘Ȃˆ”‘ ƒƒ–‡—”–‘’”‘ˆ‡••‹‘ƒŽȂ‹ ”‡ƒ•‡†•‹‰‹ϐ‹ ƒ–Ž›ǤŠ‡˜•‡‹•ƒ”‡‘–ƒŽ‘‡ ‹–Š‹•Ǥ ’‘•–Ǧ™ƒ”Dz‡™dz—”‘’‡ǡ•— Š—•‹ ˆ‘—†ƒˆƒ˜‘—”ƒ„Ž‡ —Ž–—”ƒŽǡ ’‘Ž‹–‹ ƒŽƒ†Š‹•–‘”‹ ƒŽ Ž‹ƒ–‡ˆ‘”ƒ”‡–‡š’ƒ•‹‘ǡŠ‡Ž’‡†•‹‰‹ϐ‹ ƒ–Ž›„› –Š‡•’”‡ƒ†‘ˆ‡™”‡ ‘”†‹‰ƒ† ‘—‹ ƒ–‹‘–‡ Š‘Ž‘‰‹‡•‹–Š‡—•‹  ‹†—•–”›Ǥ ‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹  ƒ’–—”‡•–Š‡‡•ˆ”‘–Š‡ ‘—–”›•‹†‡ǡ‡˜‘‹‰ —Ž–—”ƒŽ‡‘”‹‡•‹–Š‘•‡ˆ”‘‘” ‘‡ –‡†–‘•— Š”—”ƒŽƒ”‡ƒ•Ǥ”‘–Š‡”• ˜•‡‹ǡ™Š‘™‡”‡•Šƒ’‡†‹–Š‡‡ƒ”Ž›’‘•–Ǧ™ƒ”›‡ƒ”•–Š”‘—‰Š ‘—–”›•‹†‡ ˆ²–‡•ǡ ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ —•‹  ˆ‡•–‹˜ƒŽ•ǡ Ž’‹‡ ‡˜‡‹‰•ǡͶ ƒ† •‘ ˆ‘”–Šǡ „‡Ǧ ƒ‡•— ‡••ˆ—Ž™Š‡–Š‹•—•‹ •’”‡ƒ†–‘ƒ™‹†‡” ‹” Ž‡‘ˆŽ‹•–‡‡”•–Š”‘—‰Š ”ƒ†‹‘ ƒ† –‡Ž‡˜‹•‹‘Ǥ Š‡‹” —•‹  „‡ ƒ‡ ƒ ‹’‘”–ƒ– •‘—” ‡ ‘ˆ Ž‘˜‡‡ ƒ–‹‘ƒŽ‹†‡–‹–›ǡ’ƒ”–‹ —Žƒ”Ž›–Š”‘—‰Š‡†‹ƒ‡š’‘•—”‡ƒ†ƒ‰”‘™‹‰’‘’—Ǧ Žƒ”‹–›‘ˆ‘•–ƒŽ‰‹ ǡ‹˜‡–‡†–”ƒ†‹–‹‘•„ƒ•‡†‘•–›Ž‹œ‡†”—”ƒŽŽ’‹‡ —Ž–—”‡Ǥ Š‡‡†‹ƒ”‡’”‡•‡––Š‡Ž’‹‡•–›Ž‡‹’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ™‹–Š‹ƒ‰‡• ‘ˆ˜‹‰‘”‘—•ǡ‹†‡ƒŽ‹•‡†”—”ƒŽŽ‘˜‡‡•ˆ”‘–Š‡‘—–ƒ‹•ǡ„—–ƒŽ•‘ˆ”‘–Š‡ ‘–Š‡”™‹‡”‡‰‹‘•ƒ† ‹–‹‡•ǤŠ‡”—”ƒŽƒ†”—”ƒŽǦ™‘”‹‰’‘’—Žƒ–‹‘•ǡ™Š‘ –”ƒ†‹–‹‘ƒŽŽ›‡Œ‘›–Š‹••–›Ž‡‘ˆ—•‹ ǡ™‡”‡–Š‡‘”‹‰‹ƒŽƒ”‡–‹ Š‡ˆ‘”–Š‡ ˜•‡‹•Ǥ DzŠ‡Ž’‹‡ —Ž–—”‡‘ˆŽ‘˜‡‡Š‘‘†dzȋalpska kultura slovenstvaȌ‹•‘–Œ—•– ƒ‰‡‘‰”ƒ’Š‹ ƒŽ†‹‡•‹‘ǡ„—–‡„”ƒ ‡•‘–Š‡”‹†‡–‹ϐ‹ƒ„Ž‡Ž’‹‡‹†‡–‹–‹‡•ǡ ‹ ‹–• • ‘’‡ ‡Ǥ‰Ǥǣ ”‹‰Žƒ˜ǡ–Š‡ Š‹‰Š‡•– ‘—–ƒ‹ ‹ Ž‘˜‡‹ƒ ƒ† ƒ ›–Š‹ ƒŽ •›„‘Žǡ–Š‡™”‡ƒ–Š•‘ˆ–Š‡•‘™›Ž’•ǡ–Š‡ •Žƒ†‘ˆŽ‡†ǡ”‡æ‡”‡ǯ•The Baptism on the Savica ȋKrst pri Saviciǡ ͳͺ͵͸Ȍǡ›‘—–ŠŽ‹–‡”ƒ”› Šƒ”ƒ –‡”ǡ–Š‡ ‘—–ƒ‹•Š‡’Š‡”†‡‡ ǡ–Š‡ϐ‹”•–Ž‘˜‡‡•‹Ž‡–ϐ‹ŽIn the Kingdom of Zla- torogȋV kraljestvu Zlatorogaǡͳͻ͵ͳȌƒ†The Triglav Steep SlopesȋTriglavske strmineǡ ͳͻ͵ʹȌǡ Š—” Š‡• ‘ –Š‡ Š‹ŽŽ•ǡ ’‹Ž‰”‹ƒ‰‡ǡ ‘—–ƒ‹‡‡”‹‰ǡ Ž’‹‡ Ž‹„‹‰ǡ•‹‹‰ǡŽƒ‹ ƒ•‹Œ—’•ǡ‰‘‘†™‹ŽŽƒ†‹‰Š–†‡„ƒ— Š‡”›‹–Š‡ ‘—–ƒ‹Š—–•ǡ’‘•– ƒ”†•ƒ† ƒŽ‡†ƒ”•™‹–Š‘—–ƒ‹‘–‹˜‡•ǡƒŽ’‹‡ϐŽ‘”ƒ

’‘’—Žƒ”–”ƒ†‹–‹‘Ǥ—”‹‰–Š‡Žƒ•–†‡ ƒ†‡•ǡ›‘†‡ŽŽ‹‰Šƒ•„‡ ‘‡— Š‘”‡ˆ”‡“—‡–Ž›—•‡†‹Ž‘˜‡‡ ’‘’—Žƒ”—•‹ ǡ„—–ƒ‹Ž›–‘‘ –Š‡‹”‘”–Š‡”‡‹‰Š„‘—”•Ǥ—‡–‘–Š‡‹’ƒ –‘ˆ–Š‡”ƒ†‹‘ǡ–‡Ž‡˜‹Ǧ •‹‘ǡ”‡ ‘”†•ǡ–ƒ’‡•ǡƒ† ‘’ƒ –†‹• •ǡ›‘†‡ŽŽ‹‰Šƒ•‘™„‡ ‘‡ƒ’ƒ”–‘ˆ–Š‡Ž‘˜‡‡—•‹ ƒŽ•–›Ž‡Ǥ  Ž‘˜‡‹ƒǡ›‘†‡ŽŽ‹‰ƒ––”ƒ –‡†ƒ––‡–‹‘†—‡–‘Š‡˜•‡‹”‘–Š‡”••‡„Ž‡ȋƒ”–›ʹͲͲ͹ȌǤ ͶŠ‡ϐ‹”•–Ž’‹‡‡˜‡‹‰ȋAlpski ve«erȌ–‘‘’Žƒ ‡‹ͳͻͺ͸Ǥ

34 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

ƒ† ˆƒ—ƒǡ ™ƒ–‡”ˆƒŽŽ•ǡ ”‡† ƒ”ƒ–‹‘• ‘ –Š‡ ™‹†‘™•ǡ ƒ”‹‘Žƒ •ƒ—•ƒ‰‡ ™‹–Š•ƒ—‡””ƒ—–ǡ’‘Ž‡–ƒƒ†•‘—”‹Žǡ Š‡‡•‡ǡƒŽ’‹‡‹Žǡ —Ž‹ƒƒ™ƒ–‡”ǡ Ž’‹‡ ƒ† ‡‡  ’ƒ–‡ǡ ‘—–ƒ‹ –‡ƒǡ Žƒ–‘”‘‰ „‡‡” ƒ† •‘ƒ’ǡ ”‡† ’’‡” ƒ”‹‘Žƒ—„”‡ŽŽƒ•ƒ†’’‡”ƒ”‹‘Žƒƒ–‹‘ƒŽ ‘•–—‡•ǡ–Š‡ƒ ‘”†‹‘ǡ ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǡ‡– Ǥȋeƒ˜‡”ʹͲͲͷȌǤ Ž’‹‡‘–‹ˆ•‹–Š‡˜•‡‹•ǯ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ”‡ˆ‡”–‘–Š‡ —Ž–—”ƒŽ ‹ƒ‰‡‘ˆ–Š‡‘—–ƒ‹‘—•–‡””ƒ‹ͷƒ†–‘–Š‡Ž’‹‡ —Ž–—”‡‘ˆŽ‘˜‡‡Š‘‘† ƒ•†‘‹ƒ– —Ž–—”ƒŽ‹ƒ‰‡”›ǤŠ‡Ž’‹‡‘–‹ˆ•ƒ”‡ƒŽ•‘”‡’”‡•‡–‡†„›–Š‡ ‘–Š‡” ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ —•‹  ‰”‘—’• ƒ† –Š‡› „‡ ƒ‡ ’ƒ”– ‘ˆ –Š‡ ‡†‹ƒ ˆ‘ŽŽ‘”‡Ǥ ‡–‹‡–ƒŽǡ‹†‹‰‡‘—•‘–‹ˆ•™‹–Šƒ•–ƒ” ‘–”ƒ•–„‡–™‡‡–Š‡ƒ–‹˜‡ ˜‹ŽŽƒ‰‡ȋ–Š‡ ‘—–”›•‹†‡Ȃ’’‡”ƒ”‹‘Žƒǡ‡•’‡ ‹ƒŽŽ›‹‘Ž†‡”–‡š–•Ȍƒ†–Š‡ ‹–›ǡƒ†„‡–™‡‡–Š‡ƒ–‹˜‡ƒ†ˆ‘”‡‹‰ ‘—–”‹‡•ƒ”‡ ‘‘‹–Š‡—•‹  ‘ˆ –Š‡ ˜•‡‹•Ǥ Š‡ ‹–› ƒ† ˆ‘”‡‹‰ ‘—–”‹‡• •‹‰‹ˆ› †‹•‘”†‡”ǡ –Š‡› ƒ”‡ ”‡ˆ‡””‡†–‘ƒ•‡‰ƒ–‹˜‡ǡ‰”ƒ›ƒ† ‘Ž†ǡ™Š‡”‡ƒƒˆ‡‡Ž•Ž‘‡Ž›ƒ†Š‡Ž’Ǧ Ž‡••ǤŠ‡–Š‡‡•‹–Š‡–‡š–•ƒ”‡ƒ‹†‘ˆ‘•–ƒŽ‰‹ƒˆ‘”ƒ›‘—–Š•’‡–ƒ––Š‡ ϐ‹”‡’Žƒ ‡™‹–Š–Š‡ˆƒ‹Ž›ƒ†ϐŽ‹”–™‹–Š‘Ž†‡”Ž‹•–‡‡”•Ȃƒ•™‡ŽŽƒ•Ž‘˜‡‡ ‡š’ƒ–”‹ƒ–‡•ǤŠ‡‘•– ‘‘„ƒ ‰”‘—†‹•ƒ–—”‡‹ƒŽŽ‹–•‹†›ŽŽǡƒ‰ƒ‹ƒ• ƒ‘’’‘•‹–‹‘–‘–Š‡ ‹–›ǡƒ•™‡ŽŽƒ•ƒ”‡‹†‡”‘ˆ–Š‡‡ ‘Ž‘‰‹ ƒŽƒ†‘”ƒŽŽ› ‹’‡ ƒ„Ž‡–‹‡•ȋ ‡”„‡āƒ”ͳͻͻͷǣ͵͵ͷȂ͵͵͸ȌǤ ‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ‰”‡™‘—–‘ˆ–Š‡’”‡Ǧ‹†—•–”‹ƒŽ‡”ƒ‘ˆˆ‘Ž—•‹ ƒŽ –”ƒ†‹–‹‘•ǡ Šƒ‰‡†–Š”‘—‰Š‘†‡”–ƒ•–‡•–‘‡‡––Š‡†‡•‹”‡•‘ˆƒ™‹†‡•‡‰Ǧ ‡–‘ˆ–Š‡’‘’—Žƒ–‹‘Ǥ––Š‡‡†‘ˆ–Š‡‡ ‘†‘”Ž†ƒ”ƒŽƒ”‰‡’ƒ”–‘ˆ –Š‡”—”ƒŽ’‘’—Žƒ–‹‘‘˜‡†–‘‹†—•–”‹ƒŽƒ”‡ƒ•ǤŠ‹•—•‹ ”‡‹†‡†–Š‡ ‘ˆŠ‘‡ƒ† ”‡ƒ–‡†‹†›ŽŽ‹ ‹ƒ‰‡•–‘™Š‹ Š–Š‡› ‘‡ –‡†Ǥƒ†‹‘’”‘‰”ƒǦ ‹‰‘ˆ–Š‹•—•‹ ‹ϐŽ—‡ ‡†’‡‘’Ž‡ǯ•–ƒ•–‡•ƒ†„‡‰ƒ–‘ˆ‘”ƒ‹’‘”–ƒ– ’ƒ”–‘ˆŽ‡‹•—”‡Ǧ–‹‡—•‹  ‘•—’–‹‘Ǥ˜‡”–Š‡›‡ƒ”•‘ˆ™ƒ”ǡˆ‡ƒ”ǡ‹•‡”› ƒ†”‡„—‹Ž†‹‰–Š‡ ‘—–”›ǡŽ‹•–‡‡”•‡‡†‡†‡–‡”–ƒ‹‡–Ǥ—”‹‰•‘ ‹ƒŽǦ ‹•ǡ‹–”‡†‹”‡ –‡†–Š‡‹”–Š‘—‰Š–•ƒ†„”‘—‰Š–ƒˆ‘”„‹††‡–ƒ•–‡‘ˆ–Š‡ˆ‘”‡‹‰ ‘—–”‹‡•ƒ†™‡•–‡”‡–ƒŽ‹–›–‘Ž‘˜‡‹ƒǤ––Š‡•ƒ‡–‹‡ǡƒˆ–‡”–Š‡™ƒ”ǡ •‘‰•ˆ‡ƒ–—”‹‰”‡Ž‹‰‹‘—•ƒ†ˆ‘Ž–Š‡‡•™‡”‡’‘Ž‹–‹ ƒŽŽ›•Š—‡†Ǥ‘’—Žƒ”Ǧ ƒ–‹‘ƒŽ—•‹ “—‹ Ž›ƒ†ƒ’–‡†–‘–Š‹••‹–—ƒ–‹‘Ǥ‡ ƒ—•‡‘ˆ–Š‡”ƒ†‹‘•Š‘™ DzŠ—”•†ƒ› ˜‡‹‰ ™‹–Š ‘ ƒŽ ‘‰• ƒ† —‡•dz ȋ,etrtkov ve«er doma«ih pesmi in napevovȌ’‡‘’Ž‡’—” Šƒ•‡†”ƒ†‹‘•‡ƒ••ǡ’Žƒ ‹‰–Š‡‘–Š‡‹” ™‹†‘™•–‘Ž‹•–‡–‘Dz‘—”•dzǡ–Š‡˜•‡‹•ǤŠ‡˜•‡‹„”‘–Š‡”•Š‘‡†–Š‡‹” ƒ”–‹•–”›†—”‹‰–Š‹•–‹‡ǡŽ‡˜‡”ƒ‰‹‰‡ƒ Š‡™‘’’‘”–—‹–›–Š‡› ‘—Ž†ϐ‹†Ǥ

ͷŠ‡˜•‡‹•ǯƒŽ„—•ǡ™Š‡”‡Ž’‹‡ƒ†‹†‹‰‡‘—•–Š‡‡•ƒ”‡ƒŽ”‡ƒ†›‡š’‘•‡†‹–Š‡–‹–Ž‡ƒ”‡ǣTam, kjer murke cvetoȋͳͻͷͻȌǡKlic z goraȋͳͻ͸ͲȌǡStari mlinȋͳͻ͸͵ȌǡLepe ste ve Karavankeȋͳͻ͸ͷȌǡOto«ek sredi jezeraȋͳͻ͸ͺȌǡOdmev s Triglavaȋͳͻ͸ͻȌǡAuf silbernen Spurenȋͳͻ͹ͲȌǡSrebrne smu«ineȋͳͻ͹͵ȌǡSlovenija, odkod lepote tvojeȋͳͻ͹ͶȌǡPlaninski cvetȋͳͻͺ͸ȌǡMuzikantje izpod RoblekaȋͳͻͺͺȌǤŠ‡”‡ƒ‹‹‰ƒŽ„—• ƒ”‡ ‘’‹Žƒ–‹‘•‘ˆ˜•‡‹•ǯŠ‹–•ǡ‡˜‡”›–Š‹”†•‘‰•‹‰•ƒ„‘—––Š‡Ž’‹‡™‘”Ž†ƒ†–Š‡Ž‹˜‡•‘ˆ–Š‡Ž‘ ƒŽ ’‡‘’Ž‡Ǥ–Š‡”•‘‰•ƒ”‡ˆ‘ —•‡†‘Ž‘˜‡ǡ†”‹‹‰ǡŠ—‘”‹•–‹ ƒ†‘ ƒ•‹‘ƒŽ–Š‡‡•‘”‹š–—”‡‘ˆ–Š‡Ǥ

35 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

Ž–‹ƒ–‡Ž›ǡ–Š‡‹”—•‹ „‡ ƒ‡•›‘›‘—•™‹–Š–Š‡™Š‘Ž‡–”ƒ†‹–‹‘ȋ‡‡ ‹˜‡  ʹͲͳͲǢ ‹ϐ‹  ʹͲͲͷ„Ǣ ˜‡–‘ ʹͲͲ͹ǣ ͷʹǢ ‘”ƒ” ʹͲͲͺǢ –”ƒæ‹ ʹͲͳͲǢ ƒŽ‹«ʹͲͳʹȌǤ

AVSENIKS IN THE EYES OF OTHERS

‘‰ Ž‘˜‡‡•ǡ ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ —•‹  ‹• ƒŽ•‘ ƒŽŽ‡†ǡ •‘‡™Šƒ– ’‡Œ‘”ƒǦ –‹˜‡Ž›ǡDz„‡‡ˆ—•‹ dzȋgoveja muskaȌǤšƒ –Ž›™Š›‹•‘– Ž‡ƒ”ǡ–Š‘—‰Š‹–ƒ› ‘‡ ˆ”‘ –Š‡ –”ƒ†‹–‹‘ ‘ˆ Ž‹•–‡‹‰ –‘ –Š‹• —•‹  †—”‹‰ —†ƒ› Ž— Š‡• ™Š‡”‡„‡‡ˆ•‘—’‹••‡”˜‡†ǡ‘”–Š‡‰‡‡”ƒŽƒ••‘ ‹ƒ–‹‘™‹–ŠŽ’‹‡”‡‰‹‘• ™Š‡”‡ ”ƒ‹•‹‰ ƒ––Ž‡ Šƒ• „‡‡ ƒ ‹’‘”–ƒ– ƒ‰”‹ —Ž–—”ƒŽ ƒ –‹˜‹–›Ǥ – ƒ› ‡˜‡ ‘‡ˆ”‘ƒ‹ ‹†‡–‘–Š‡Ž‘˜‡‡–‡Ž‡˜‹•‹‘™Š‡”‡ƒϐ‹Ž†‹”‡ –‘”ǡ ‘™ˆ‘”Š‹••ƒ”†‘‹ ™‹–ǡŒ‘‹‰Ž›‹–”‘†— ‡†ƒ˜•‡‹”‡ ‘”†‹‰„›•ƒ›Ǧ ‹‰DzWell, now let’s do the beefǨdzŠƒ–‡˜‡”–Š‡‡š’Žƒƒ–‹‘ǡ–Š‡–‡”“—‹ Ž› ‰ƒ‹‡† —””‡ ›ǡ‡•’‡ ‹ƒŽŽ›„›–Š‘•‡™Š‘™‡”‡‡„ƒ””ƒ••‡†–‘ƒ†‹––Š‡› Ž‹•–‡‡†–‘–Š‹•—•‹ ȋ ƒŽ‹«ʹͲͳʹȌǤ Š‹•’‡Œ‘”ƒ–‹˜‡ƒ‹‰ƒ†‘–Š‡” ”‹–‹ ‹••‘ˆ–Š‡‹”—•‹ ƒ”‡‹’‘”–ƒ– ƒ•–Š‡›Š‹‰ŠŽ‹‰Š–‘„•–ƒ Ž‡•–‘–Š‡˜•‡‹•‘”‡’‘’—Žƒ”•— ‡••Ǥƒ›’‡‘Ǧ ’Ž‡™‹–Š‹–Š‡—•‹ ƒ†‡†‹ƒ‡•–ƒ„Ž‹•Š‡–™‡”‡ ƒ—–‹‘—•ǡ•‘‡–‘–Š‡ ’‘‹–‘ˆŠ‘•–‹Ž‹–›ǡ–‘™ƒ”†•–Š‡—•‹ ƒŽ•–›Ž‡Ǥ—„Ž‹ Ž›ǡƒ›˜‹‡™‡†–Š‹•—•‹  ƒ••›‘›‘—•™‹–Š’”‘˜‹ ‹ƒŽ‹•ǡ„ƒ ™ƒ”†‡••ƒ† ‘•‡”˜ƒ–‹˜‡™ƒ›•‘ˆ Ž‹˜‹‰ǡ„—–‘––Š‡˜•‡‹•Ǥ‹Ž‘˜•‡‹‘ ‡‡š’Žƒ‹‡†Š‹•ˆ‡‡Ž‹‰•‘–Š‡ ƒ––‡”ǣ

 ƒ†‡‹ ƒŽŽ›–”ƒ‹‡†—•‹ ‹ƒ•–‡†‡†–‘„‡ƒ‰ƒ‹•––Š‹•—•‹ ǡ„‡ ƒ—•‡‹– ™ƒ• •‡‡ ƒ• ’”‘ˆƒ‡ ƒ† ‡„ƒ””ƒ••‹‰ ˆ‘” –Š‡Ǥ ‘‡ ’‡‘’Ž‡ ƒǯ– •–ƒ† –Š‡‘’‡”ƒǡ‘–Š‡”• Žƒ••‹ ƒŽ—•‹ ǡ’—ǡ”‘ ‘”‡–‡”–ƒ‹‹‰—•‹ Ǥ‹ˆˆ‡”‡– –›’‡•‘ˆ—•‹ Šƒ˜‡–Š‡‹”ƒ—†‹‡ ‡™Š‘’”ƒ‹•‡–Š‡‹”„‡Ž‘˜‡†‰‡”‡ǡƒ†–Šƒ–ǯ• ‘Ǥ—–‹–ǯ•‘–”‹‰Š–‹ˆ–Š‡ƒ—†‹‡ ‡‘ˆ‘‡‰‡”‡‹•ƒ‰ƒ‹•–‘–Š‡”—•‹ ‰‡Ǧ ”‡•ǥŠ‡”‡ˆ‘”‡ǡ Šƒ˜‡‘‘„Œ‡ –‹‘•‹ˆ‘—”—•‹ ‹•ƒ‡†Dz„‡‡ˆ—•‹ dz‘” Dzˆƒ”‡”•ǯ—•‹ dzǤ •ƒ›ǣŠƒ–‡˜‡”—•‹ ™‡ƒ”‡†‘‹‰ǡ™‡—•–†‘‹–™‡ŽŽǨ͸ ȋGolicaʹͲͳ͵Ȍ

˜‡ ƒ• –Š‡‹” •— ‡•• ‰”‡™ –Š‡”‡ ™‡”‡ †‡–”ƒ –‘”• ™Š‘ ˆ‡Ž– –Š‡ ˜•‡‹• –Š”‡ƒ–‡‡†Dz”‡ƒŽdzˆ‘Ž—•‹ ǤŠ‡‡†‹–‘”‘ˆ–Š‡DzŠ—”•†ƒ›˜‡‹‰™‹–Š‘ ƒŽ ‘‰• ƒ† —‡•dz ”ƒ†‹‘ •Š‘™ ȋ,etrtkov ve«er doma«ih pesmi in napevovȌǡ ƒ‡œ‹–‡ ǡ™Š‘Žƒ— Š‡†–Š‡˜•‡‹•‹Ž‘˜‡‡ƒ†™‘”Ž†—•‹  ‹” Ž‡•ǡ ‡˜‡ ƒ””ƒ‰‡† ˆ‘” ƒ —•‹ ‘Ž‘‰‹•– ƒˆƒ‡Ž ŒŽ‡  –‘ •–—†› –Š‡ ‹’ƒ – ‘ˆ –Š‡

͸Š‡•–ƒ–‡‡–•“—‘–‡†‹–Š‡ƒ”–‹ Ž‡ƒ”‡–ƒ‡ˆ”‘‹–‡”˜‹‡™•ǤŠ‡Žƒ‰—ƒ‰‡Šƒ•„‡‡’”‘‘ˆ”‡ƒ† ƒ†ƒ†ƒ’–‡†ˆ‘”–Š‡”‡ƒ†‡”••‘ƒ•–‘‡‡’–Š‡‘”‹‰‹ƒŽ‡••ƒ‰‡Ǥ

36 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

‰”‘™–Š‘ˆ–Š‡˜•‡‹•ǯ•–›Ž‡‘ˆ—•‹ Ǥ Š‹•”‡’‘”–Š‡†‡ˆ‡†‡†–Š‡‡™ ‰‡”‡ǡ•ƒ›‹‰ǣ

Š‡‡‡†ˆ‘”’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ‹•†‡‘•–”ƒ–‡†„›–Š‡‰”‡ƒ–‹–‡”‡•– ‘ˆ–Š‡”ƒ†‹‘ƒ—†‹‡ ‡ˆ‘”–Š‹•‡™‰‡”‡Ǥ –‹•˜‡”›Ž‹‡Ž›–Šƒ–‘–Š‡”•‹‹Žƒ” —•‹ ‰”‘—’•ǡ™Š‹ Š™‘—Ž†™ƒ––‘‡š’”‡••‹–Š‹••–›Ž‡ǡ™‹ŽŽƒ’’‡ƒ”ƒˆ–‡”–Š‡ ˜•‡‹•Ǥ ’”‘’‘•‡•— Šƒ’”‘‰”ƒ‘”‹‡–ƒ–‹‘ǡ™Š‹ Š™‹ŽŽ‘– ‹Š‹„‹––Š‡ ”‡ƒ–‹‘ƒ† ‘–‹—ƒ ‡‘ˆ–Š‹•–›’‡‘ˆ—•‹ ǡ„—–ƒ––Š‡•ƒ‡–‹‡‹–•Š‘—Ž† •‡•‹–‹˜‡Ž›‘‹–‘”ˆ‘Ž—•‹ ‹ƒ••‘–Šƒ––Š‡’”‘‰”ƒ™‘—Ž†‘–ˆƒŽŽ‹“—ƒǦ Ž‹–›Ǥȋ‹˜‡ ʹͲͳͲǣͶͲȂͶͳȌ

‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ Šƒ•‹–•—•‹ ‘Ž‘‰› ”‹–‹ •™Š‘ƒ”‰—‡‹–‘˜‡”•Šƒ†‘™• Dz‰‡—‹‡dzŽ‘˜‡‡ˆ‘Ž—•‹ ǡ†‡•’‹–‡•‘‡ ‘’‡–‡–—•‹ ‹ƒ•ǤŠ‡›ƒ”‰—‡ ‹–Šƒ•„‡ ‘‡ƒˆ‘Ž—•‹ ˆ‘”–Š‡ƒ••‡•–Šƒ–”‡‰—Žƒ”‹œ‡•–ƒ•–‡•ǡ —Ž–‹˜ƒ–‡•ƒ ˆƒŽ•‡•‡•‡‘ˆ”—”ƒŽŽ‹ˆ‡ƒ†ƒ‡•Ž‹•–‡‡”•’ƒ••‹˜‡ ‘•—‡”•Ǥ ‡‘ˆ–Š‡•–”‘‰‡•– ”‹–‹ ‹••‹• ‡–”‡†‘–Š‡˜•‡‹•ǯƒ––‹”‡ǡ’’‡” ƒ”‹‘Žƒ ƒ–‹‘ƒŽ ‘•–—‡ Ȃ –Š‡ ‘„Ž‹‰ƒ–‘”› ‘’ƒ‹‘ ‘ˆ –Š‡ ’‘’—Žƒ”Ǧ ƒ–‹‘ƒŽ—•‹ ǤŠ‡˜•‡‹•†‡ ‹†‡†–‘—•‡‹–•‘‘ƒˆ–‡”–Š‡‹”‡•–ƒ„Ž‹•Š‡– ƒ†’‡”•‹•–‡†™‹–Š‹––Š”‘—‰Š‘—––Š‡‹” ƒ”‡‡”•Ǥ‹Ž‘˜•‡‹–Š‹•–Šƒ––Š‡› ™‘—Ž†‘–—•‡–Š‡ ‘•–—‡‹ˆ–Š‡›Šƒ†ƒ„‡––‡”•‘Ž—–‹‘ǣ

‡•ƒ‹†ǣ‹ˆƒ•›’Š‘‹ ‘” Š‡•–”ƒŠƒ•†ƒ”•—‹–•ǡ™‡—•–Šƒ˜‡‘”‡Ž‹‰Š–ƒ† ‡””› ‘Ž‘—”•ǤŠ‡ƒ’”‡•‡–•Š‹•‹ƒ‰‡–Š”‘—‰Š†”‡••ƒ•™‡ŽŽǤ‘”‡‘˜‡”ǡ –Š‡’’‡”ƒ”‹‘Žƒƒ–‹‘ƒŽ ‘•–—‡‹•˜‡”›„‡ƒ—–‹ˆ—Žǡ”‡ƒŽŽ›†‹‰‹ϐ‹‡†ǥ –‹•”‡Ǧ ƒŽŽ›Šƒ’’›ǡ Š‡‡”ˆ—Žǡƒ”‡ƒŽ•—‹–ˆ‘”›‘—‰„‘›•Ǥ––Š‡•ƒ‡–‹‡‹–‹•†—”ƒ„Ž‡ƒ† ‰‹˜‡•–Š‡‹’”‡••‹‘‘ˆ‡ƒ–‡••ƒ–ƒ›™‡ƒ–Š‡” ‘†‹–‹‘Ǥȋ‹˜‡ ͳͻͻͻǣͳͲ͵Ȍ

Žƒ˜‘˜•‡‹•ƒ›•ǣ

‡ ƒ‡–‘‹–„›ƒ ‹†‡–Ǥ‡™ƒ–‡†–‘Šƒ˜‡•’‡ ‹ƒŽ‘—–ϐ‹–•Ȃ–Š‡›™‡”‡ƒ†‡ ‹”‹‡•–‡ǡ –ƒŽ›Ȃ„—––Š‡›™”‹Ž‡†•‘— Š–Šƒ–™‡†‡ ‹†‡†ƒ–‹‘ƒŽ ‘•–—Ǧ ‡•ƒ”‡–Š‡”‡ƒŽ–Š‹‰ˆ‘”—•‹ ‹ƒ•Ǥ‘—ƒ”‡ƒŽ™ƒ›•‡ƒ–‹‹–ǡ‡˜‡”ˆ—ŽŽ› •‘ƒ‡†‹•™‡ƒ–ǤŽƒ›‹‰‹ƒ„ƒ”‹•ƒ†‹ˆˆ‡”‡––Š‹‰ǡ„—–™‡ ™‡”‡’Žƒ›‹‰ ‘—–•‹†‡ǡ‹–Š‡•—ƒ†™‡•™‡ƒ–‡†— Š‘”‡Ǥƒ›’‡‘’Ž‡–‘Ž†—•–Šƒ––Š‡ ’’‡”ƒ”‹‘Žƒƒ–‹‘ƒŽ ‘•–—‡‹•‘‡–Š‡‘•–„‡ƒ—–‹ˆ—Ž‹—”‘’‡Ǥƒ› „‡””ƒ‹‡”•’Žƒ›‹‹–Ǥ —†”‡†•‘ˆ‡•‡„Ž‡•Šƒ˜‡—•‡†‹––‘”‡’”‡•‡–—• ƒ†‘—”—•‹ Ǥȋ‹˜‡ ͳͻͻͻǣ͸ͲȌ

Š‡‹” †‡ ‹•‹‘ ‹• ‘– •—”’”‹•‹‰Ǥ – –Š‡ ‡† ‘ˆ –Š‡ ͳͻ–Š ‡–—”› ˜‘ ƒŽ ƒ† ‹•–”—‡–ƒŽ‰”‘—’•™‡”‡ƒŽ”‡ƒ†›†”‡••‹‰‹–Š‡ ‘•–—‡ǤŠ‡”‡‰‹‘‘ˆ–Š‡ ƒ–‹‘ƒŽ ‘•–—‡—•‡†‹•ƒŽ•‘‘–— Š‘ˆƒ•—”’”‹•‡ǡ„‡ ƒ—•‡–Š‡Š‡ƒ†“—ƒ”Ǧ –‡”•‘ˆ–Š‡˜•‡‹•‹•‹‡‰—Œ‡‹’’‡”ƒ”‹‘ŽƒǤ‘”‡‘˜‡”ǡ–Š‡ ‘•–—‡ ™ƒ•‡•–ƒ„Ž‹•Š‡†ƒ ”‘••Ž‘˜‡‹ƒƒ•ƒDzˆ‘Ž—‹ˆ‘”dz‘”Dzƒ–‹‘ƒŽ†”‡••dzǤ”‹–Ǧ

37 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

‹ •‘ˆ–Š‡˜•‡‹•ǯƒ––‹”‡ƒ‹Ž›–‘‘–Š‡’‘•‹–‹‘–Šƒ––Š‡˜•‡‹•†‹†‘– ‘™–Š‡‘”‹‰‹•‘ˆ–Š‡ƒ–‹‘ƒŽ ‘•–—‡Ǥ –†‡˜‡Ž‘’‡†‹–Š‡ͳͻ–Š ‡–—”›‹ ƒ—”„ƒ‡˜‹”‘‡–ƒ†Žƒ–‡”•’”‡ƒ†ƒ‘‰–Š‡”—”ƒŽ’‘’—Žƒ–‹‘ǡ”‡ƒ‹Ǧ ‹‰ ‹ —•‡ ‹ ƒŽŽ •‘ ‹ƒŽ •–”ƒ–ƒǤ Š‡ ƒ–‹‘ƒŽ ‘•–—‡ǡ ƒ• —†‡”•–‘‘† –‘†ƒ›ǡ †‘‡•‘–•Š‘™–Š‡ƒ’’‡ƒ”ƒ ‡‘ˆ–Š‡Ž‘˜‡‡”—”ƒŽ’‘’—Žƒ–‹‘ǡ‡˜‡‹ˆ‹–‹• —†‡”•–‘‘†‹–Š‹•™ƒ›Ǥ ˆ–Š‡˜•‡‹•ˆ‡Ž––Šƒ––‘•— ‡••ˆ—ŽŽ›‹ŽŽ—•–”ƒ–‡–Š‡ ƒ’’‡ƒ”ƒ ‡‘ˆˆ‘Ž‹•–”‡Ž•ƒ†‹–•—†‡”Ž›‹‰–”ƒ†‹–‹‘•ǡ–Š‡›™‘—Ž†Šƒ˜‡ –‘†”‡••–Š‡’ƒ”–ȋ‹ϐ‹ ʹͲͲͷƒǣͳͷͷȂ͸ͲȌǤ ‡•’‹–‡’”‘ˆ‡••‹‘ƒŽƒ†Žƒ› ”‹–‹ ‹•ǡ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ‹•‘–Ž‘•Ǧ ‹‰‹–•’‘’—Žƒ”‹–›Ǥƒ†‹‘’”‘‰”ƒ•ˆ‡ƒ–—”‹‰–Š‡‰‡”‡ƒ”‡’‘’—Žƒ”ǡƒ’’‡ƒŽ‹‰ –‘ƒ‡–Š—•‹ƒ•–‹ ƒ—†‹‡ ‡ȋ‘„‹æƒ‡–ƒŽǤʹͲͳ͵ȌǤ‹•–‡‡”•ƒ’’”‡ ‹ƒ–‡”ƒ†‹‘ •Š‘™•–Šƒ– ‘„‹‡‘†‡”ƒ†‘Ž†’‘’—Žƒ”—•‹ ǡ•Š‘”–‹ˆ‘”ƒ–‹‘ƒ† ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǤŠ‡†‡•‹”‡ˆ‘”’‘’—Žƒ”—•‹ ƒ‘‰•–”ƒ†‹‘ƒ—†‹Ǧ ‡ ‡•‹• Ž‡ƒ”ǣ͹͵ͻΨ‘ˆŽ‹•–‡‡”••ƒ›–Š‡›Ž‹•–‡–‘’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǡ ͳͶΨ•ƒ›–Š‡›Ž‹•–‡‘Ž›–‘–Š‹•‰‡”‡ǤŽ›͹Ψ‘ˆŽ‹•–‡‡”•‡š’”‡••†‹•Ž‹‡ ˆ‘” ‹–Ǥ ’‘”–ƒ–Ž›ǡ ‘•—‡”• ƒ‰‡† ͳͷȂ͵Ͳ Ž‹‡ ƒ„‘˜‡ –Š‡ ƒ˜‡”ƒ‰‡ ‹ –Š‡‹” ‘•—’–‹‘ ‘ˆ –Š‹• –›‘‡ ‘ˆ —•‹  ȋ‹„‹†ǤȌǤ ƒæ‘ ˜•‡‹ǡ Žƒ˜‘ ˜•‡‹ǯ• ‰”ƒ†•‘ǡ•Šƒ”‡•Š‹••—”’”‹•‡–Šƒ–Š‹•‰”ƒ†ˆƒ–Š‡”ǯ•—•‹ ‹••–‹ŽŽƒŽ‹˜‡ƒˆ–‡” •‘ƒ››‡ƒ”•ǣ

–™ƒ•ƒ„‹‰•—”’”‹•‡–‘—•–Šƒ––Š‹•‹†‘ˆ—•‹ •–‹ŽŽϐ‹ŽŽ•ŠƒŽŽ•ƒˆ–‡”͸Ͳ›‡ƒ”•Ǥ ‘––‡–•ǡ„—– ‘ ‡”–ŠƒŽŽ•™Š‡”‡ Žƒ••‹ ƒŽ—•‹ ‹ƒ•—•—ƒŽŽ›’Žƒ›ǤŠ‹•–‹‡ –Š‡›ƒ”‡ϐ‹ŽŽ‡†™‹–Š’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǤŠ‹•‹•ƒ„‹‰ ‘’Ž‹‡–ˆ”‘–Š‡ ’—„Ž‹ Ǥȋ‘’‹ƒʹͲͳ͵„Ȍ

‘‡‘ˆ˜•‡‹•ǯ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ•‘‰•„‡ ƒ‡Dzˆ‘Ž•‘‰•dzǡ„‡ ƒ—•‡‘ˆ –Š‡‹”’‘’—Žƒ”‹–›‘”ˆ”‡“—‡ ›‹–Š‡‡†‹ƒǤƒ••ˆ”‡“—‡ ›ƒ†—‡”‘—• ‹‹–ƒ–‘”• ™Š‘ ‘„‹‡ –Š‹• ‰‡”‡ ™‹–Š ‘–Š‡”• ȋ’‘’ǡ ”‘ Ȍǡ •Š‘™ –Šƒ– –Š‡ ˆ‘—†ƒ–‹‘„—‹Ž–„›–Š‡’‹‘‡‡”•‘ˆ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ™ƒ• •‘Ž‹†ǤŠ‡ —•‹  Šƒ• –”ƒ˜‡”•‡† –Š‡ Ž‹‹–• ‘ˆ –Š‡ Š—”•†ƒ› ‡˜‡‹‰ •Š‘™Ǥ ‘†ƒ› ‹– ‹• ˆ‡ƒ–—”‡†ƒ ”‘••”ƒ†‹‘ƒ†–‡Ž‡˜‹•‹‘ǡ‹’—„Ž‹ ƒ† ‘‡” ‹ƒŽ•–ƒ–‹‘•ǡƒ† ‘ˆ–‡‹’”‹‡–‹‡Ǥ

THE BEGINNINGS OF BROTHERS SLAVKO & VILKO

Š‡„”‘–Š‡”•‹Ž‘˜•‡‹ƒ†Žƒ˜‘˜•‡‹™‡”‡„‘”‹‡‰—Œ‡‹ͳͻʹͺ ƒ†ͳͻʹͻ”‡•’‡ –‹˜‡Ž›ǤŠ‡›™‡”‡•–‡‡”‡†–‘™ƒ”†•—•‹ „›–Š‡‹”’ƒ”‡–•Ǥ Š‡‘”‡‹†‡’‡†‡–ǡ•‘‡‹‰Š–•ƒ›•–—„„‘”‹†‡†Žƒ˜‘ǡ™ƒ•ƒ’”‹Ǧ ƒ”‹Ž›•‡ŽˆǦ–ƒ—‰Š–ƒ ‘”†‹‘‹•–ǡ†‹•Ž‹‹‰ˆ‘”ƒŽ—•‹ Ž‡••‘•ǡ™Š‹Ž‡‹Ž‘

͹ͺͲͺ’‡‘’Ž‡„‡–™‡‡ͳͷƒ†͹ͷ›‡ƒ”•‘ˆƒ‰‡ˆ”‘•‹šŽ‘˜‡‡”‡‰‹‘•™‡”‡‹ Ž—†‡†‹–Š‹•”‡•‡ƒ” ŠǤ

38 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

ˆ‘ŽŽ‘™‡†ƒ’ƒ–Š–‘–Š‡ ƒ†‡›‘ˆ—•‹ ‹Œ—„ŽŒƒƒǡ•–—†›‹‰–Š‡ Žƒ”‹‡–Ǥ ͳͻͶͺ‹Ž‘Œ‘‹‡†ƒ†‹‘Œ—„ŽŒƒƒǯ•‹‰ƒ†” Š‡•–”ƒǡ™Š‡”‡Š‡•–ƒ›‡† —–‹Žͳͻ͸͵ˆ”‡“—‡–Ž›’Žƒ›‹‰™‹–Š‘–Š‡”‡•‡„Ž‡•ƒ•™‡ŽŽǤ• ‹Ž‘™ƒ• †‡˜‡Ž‘’‹‰ƒ”‡’—–ƒ–‹‘‹–Š‡‘”‡‡•–ƒ„Ž‹•Š‡†Ž‘˜‡‡—•‹ ‹•–‹–—–‹‘•ǡ Žƒ˜‘™ƒ•†‡˜‡Ž‘’‹‰Š‹•‘™‘”‹‰‹ƒŽƒ’’”‘ƒ Š–‘–Š‡ƒ ‘”†‹‘ǤŽ™ƒ›• ’”ƒ‹•‡†ƒ†•—’’‘”–‡†„›Š‹•„”‘–Š‡”ǡ‹Ž‘‡ ‘—”ƒ‰‡†Žƒ˜‘–‘ƒ—†‹–‹‘ ƒ–ƒ†‹‘Œ—„ŽŒƒƒǡ™Š‡”‡Š‡™ƒ•”‡ ‡‹˜‡†™‹–Š‘’‡ƒ”•Ǥˆ–‡”’‘’—Žƒ” •— ‡•• ™‹–Š ƒ†‹‘ Œ—„ŽŒƒƒ Ž‹•–‡‡”•ǡ –Š‡ •Š‘™ DzŠ—”•†ƒ› ˜‡‹‰ ™‹–Š ‘ ƒŽ‘‰•ƒ†—‡•dzȋ,etrtkov ve«er doma«ih pesmi in napevovȌ™ƒ•„‘”Ǥ Š‡ ‹†‡’‡†‡– •–”‡ƒ ‹ Žƒ˜‘ ˜•‡‹ ‹• ƒŽ•‘ ‡˜‹†‡– ‹ –Š‡ †‹ˆˆ‡”‡– •—”ƒ‡• ‘ˆ –Š‡ „”‘–Š‡”•Ǥ ƒ”Ž› ‹ –Š‡‹” Ž‹˜‡•ǡ –Š‡ Ž‘ ƒŽ ”‹‡•– ‹ ‡‰—Œ‡ •—‰‰‡•–‡†–‘–Š‡„”‘–Š‡”•ǯˆƒ–Š‡”–Šƒ––Š‡›ƒŽ–‡”–Š‡‹”•—”ƒ‡–‘˜•‡‹ǡ ™Š‹ Š•‘—†‡†‘”‡Ž‘˜‡‡–‘Š‹ǤŠ‡ˆƒ–Š‡”ƒ ‡’–‡†–Š‡•—‰‰‡•–‹‘ƒ† ”‡ƒ‡† ƒŽŽ ˆ‘—” Š‹Ž†”‡ ˜•‡‹Ǥ ‘™‡˜‡”ǡŽƒ˜‘ †‹† ‘– ƒ‰”‡‡ ƒ† Š‡ ™ƒ–‡†Š‹•‘Ž†ƒ‡„ƒ Ȃ˜•‡‹Ȃ–Š‡ƒ‡‘™ƒ––ƒ Š‡†–‘–Š‡—•‹ ƒŽ †›ƒ•–›ȋ ‡” ‘‰ʹͲͲͺǣͳͺȌǤ •ƒ’‡”ˆ‘”‡”Žƒ˜‘™ƒ•ƒ –‹˜‡‹–Š‡„ƒ†ˆ”‘ͳͻͷ͵–‘ͳͻͺͺǡ™Š‹Ž‡ ‹Ž‘•–‘’’‡†’‡”ˆ‘”‹‰‹ͳͻͷͻ†—‡–‘Š‡ƒŽ–Š’”‘„Ž‡•ȋ ‘’Ž‹ ƒ–‹‘• ˆ”‘–‘•‹ŽŽ‹–‹•ƒ†ƒƒ”‹Œ—”›ȌǤ‡•’‹–‡–Š‡•‡’”‘„Ž‡•‹Ž‘”‡ƒ‹‡† –Š‡ ƒ”–‹•–‹  Ž‡ƒ†‡”ǡ —•‹  ’”‘†— ‡” ƒ† ƒ””ƒ‰‡” ‘ˆ Š‹• „”‘–Š‡”ǯ• —•‹ Ǥ ‡™‡Ž‘†‹‡•ƒ†•‘‰•—•‹‰ƒ˜ƒ”‹‡–›‘ˆŽ‘˜‡‡•‘‰™”‹–‡”•ǯ–‡š–•™‡”‡ ‘•–ƒ–Ž› ‘‹‰ˆ”‘—†‡”Žƒ˜‘ǯ•ϐ‹‰‡”•Ǥ‹Ž‘ƒŽ™ƒ›•‡•—”‡†–Š‡ƒ”Ǧ ”ƒ‰‡‡–•ƒ†’‡”ˆ‘”ƒ ‡•‘ˆ–Š‡•‡’‹‡ ‡•„›–Š‡˜•‡‹•“—‹–‡–™‡”‡ ‘ˆ –Š‡ Š‹‰Š‡•– “—ƒŽ‹–›Ǥ ˆ ’ƒ”–‹ —Žƒ” ‹’‘”–ƒ ‡ –‘ –Š‡ „”‘–Š‡”• ™‡”‡ –Š‡ Ž›”‹ •ǣ‰‘‘†—•‹ ƒŽ•‘‡ƒ–‰‘‘†Ž›”‹ •Ǥ˜‡”–Š‡‹” ƒ”‡‡”–Š‡› ‘‘’‡”ƒ–‡† ™‹–Š‘”‡–Šƒ–™‡–›‹•’‹”ƒ–‹‘ƒŽ•‘‰™”‹–‡”•ǡ’‘‡–•ǡ™”‹–‡”•ƒ†Œ‘—”ƒŽǦ ‹•–•Ž‹‡ ‡”›‘—˜ƒǡŽœƒ—†ƒ—ǡ ˜ƒ‹˜‡ ǡ”˜‹ ”‹–œǡ ƒ‡œ‡ƒ”–ǡ‹”‹Ž Ž‘„‡ ǡ‘‡ƒ˜«‡ǡ ”‡‰‘”–”‹æƒǡ ”ƒ‹Ž«‹•‹Ȃ ‡ā‡ǡ‘‡ ‘”‡œœ‹ Ȃ‘ˆǡ˜‡–Žƒƒƒƒ”‘˜‹«ǡƒ†‘–Š‡”•ȋ‹„‹†ǤǣͳͲͷȌǤ

FROM MUSIC SUCCESS TO EXPANSION AND CONTINUATION OF THE TRADITION

‹•–‘”‹ ƒŽŽ› –Š‡ ˜•‡‹ ˆƒ‹Ž› Šƒ• ”— ƒ ‹ Ȃ ƒŽŽ‡† Pri Jožovcuǡ •‹ ‡ ͳͺ͸ͷǤ‘†ƒ›ǡ–Š‹•‹• ‘‡ –‡†™‹–Š–Š‡—•‹ ƒŽ–”ƒ†‹–‹‘ƒ†‹•ƒƒ‰‡† „›Žƒ˜‘ǯ•›‘—‰‡•–•‘ǡ ”‡‰‘”˜•‡‹ȋͳͻ͸͸ȂȌ™‹–ŠŠ‹•™‹ˆ‡ ƒ–ƒ”‹ƒǤ Š‡‹‹•Ž‘ ƒ–‡†‡š––‘–Š‡‹””‡•–ƒ—”ƒ–ǡ™Š‹ Š‘ˆˆ‡”•–”ƒ†‹–‹‘ƒŽŽ‘˜‡‡ ˆƒ”‡ǡƒ†ƒ ‘‘†ƒ–‡•—’–‘–™‡–›‰—‡•–•Ǥ ͳͻͺͻ–Š‡ƒ”–‰ƒŽŽ‡”›˜•‡‹ ™ƒ•‘’‡‡†„›Žƒ˜‘ǯ••‡ ‘†•‘ƒ”–‹˜•‡‹ȋͳͻ͸ʹȂȌƒˆ–‡”Š‡ϐ‹‹•Š‡† •–—†‹‡•ƒ––Š‡ ƒ†‡›‘ˆ ‹‡”–•ƒ†‡•‹‰‹Œ—„ŽŒƒƒǡ‹•’‹”‡†‹‘ •ƒŽŽ’ƒ”–„›–Š‡Ž‘‰Ǧ Š‡”‹•Š‡†Ž‘˜‡‘ˆ’ƒ‹–‹‰‘ˆŠ‹•‘–Š‡””‹‰‹–ƒ˜•Ǧ

39 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

‡‹ȋͳͻ͵ʹȂȌǤŠ‡ ‡”ƒ ‘’ƒ› ‘Š‡”ǡ•’‡ ‹ƒŽ‹•‡†‹–Š‡ƒ—ˆƒ –—”‡ ‘ˆ—•‹ ƒŽ‹•–”—‡–•ǡ‡•’‡ ‹ƒŽŽ›ƒ ‘”†‹‘•ǡŒ‘‹‡†–Š‡‰ƒŽŽ‡”›Žƒ–‡”ǡ™Š‹ Š ™ƒ•”‡ƒ‡†˜•‡‹Ǧ ‘Š‡” ƒŽŽ‡”›Ǥˆ–‡”ƒ”–‹˜•‡‹™‡––‘™‘” ƒ„”‘ƒ†ǡ Š‹• ‘–Š‡”ǡ ”‹‰‹–ƒ ˜•‡‹ǡ Šƒ• –ƒ‡ ‘˜‡” –Š‡ ‰ƒŽŽ‡”›ǡ ™Š‹ Š ‹• „Ž‡†‡†™‹–Šƒ—•‡—Ǥˆ–‡”ƒ”‡‘˜ƒ–‹‘‘ˆƒ‘Ž†‹ǡ–Š‡ˆƒ‹Ž›‘’‡‡† ƒ—Ž–‹’—”’‘•‡ŠƒŽŽDz˜•‡‹”ƒ†‹–‹‘dzȋTradicija AvsenikȌ‹ͳͻͻ͹Ǥ –Š‡ „‡‰‹‹‰‘ˆͳͻͻͻ–Š‡›ˆ‘”‡†–Š‡Hišni ansambel Avsenik ȋ˜•‡‹ ‘—•‡ •‡„Ž‡Ȍ ™Š‹ Š ’‡”ˆ‘”• ‹ ‡‰—Œ‡ ƒ† ƒ„”‘ƒ†Ǥ  ʹͲͲ͵ –Š‡ ˜•‡‹ —„Ž‹•Š‹‰ Š‘—•‡ ™ƒ• ”‡ƒ–‡† –‘ ƒ‹–ƒ‹ –Š‡ ”‡ ‘”†• ƒ† ƒŽ„—• ‘ˆ –Š‡ ˜•‡‹•ƒ†’—„Ž‹•Š‡™”‡ ‘”†‹‰•‘ˆ˜•‡‹—•‹ ƒ†‘–Š‡”’‘’—Žƒ”Ǧ ƒ–‹‘ƒŽ—•‹ ‡•‡„Ž‡•Ǥ ʹͲͲͺǡ‘–Š‡ͷͷ–Šƒ‹˜‡”•ƒ”›‘ˆ–Š‡‘”‹‰‹ƒŽ ‡•‡„Ž‡ƒ†‹Ž‘ǯ•ͺͲ–Š„‹”–Š†ƒ›ǡ–Š‡ˆƒ‹Ž›‘’‡‡†–Š‡˜•‡‹—•‡—ǡ ƒŽ•‘‹‡‰—Œ‡ǡ™Š‹ Š‡šŠ‹„‹–•–Š‡˜•‡‹•ǯ”‡ ‘”†•ƒ†‰‘Ž†‡”‡ ‘”†•ǡ ƒ™ƒ”†•ǡ˜‹•—ƒŽƒ††‘ —‡–ƒ”›ƒ–‡”‹ƒŽǡ–Š‡‹–‡”‹‘”‘ˆ–Š‡˜•‡‹•ǯŠ‘‡ǡ –Š‡‹”ˆƒ‹Ž›–”‡‡ǡƒ†‘ˆˆ‡”••‘—˜‡‹”•ǡ‹ Ž—†‹‰„‘‘•ǡ‹•–”—‡–•‘”’Ǧ ’‡”ƒ”‹‘Žƒƒ–‹‘ƒŽ ‘•–—‡•Ǥ ††‹–‹‘ƒŽŽ›ǡ–Š‡ˆƒ‹Ž›ƒŽ•‘‘˜‡”•‡‡•–Š‡˜•‡‹—•‹  Š‘‘Žǡ™Š‡”‡ ’”‹˜ƒ–‡—•‹ Ž‡••‘•ƒ”‡‘ˆˆ‡”‡†–‘͵ͷ•–—†‡–•™Š‘Ž‡ƒ”–‘’Žƒ›—•‹  ƒ† ‹•–”—‡–• ȋ–Š‡ ƒ ‘”†‹‘ǡ –”—’‡–ǡ Žƒ”‹‡–ǡ „ƒ••ǡ ‰—‹–ƒ”ǡ „ƒ”‹–‘‡ ƒ†ϐŽ—–‡Ȍ–›’‹ ƒŽ‘ˆ–Š‡˜•‡‹–”ƒ†‹–‹‘ǤŠ‡˜•‡‹—•‹  Š‘‘Ž‘ˆˆ‡”• ƒ•‹šǦ›‡ƒ”‘†—Ž‡ ƒŽŽ‡†˜•‡‹—•‹ ™‹–Š–‡ƒ Š‡”•™Š‘‰”ƒ†—ƒ–‡†ˆ”‘ —‹˜‡”•‹–›’”‘‰”ƒ•ƒŒ‘”‹‰‹—•‹ ‡†— ƒ–‹‘‘”–Š‡‹•–”—‡–•–ƒ—‰Š– ƒ– Š‡ ˜•‡‹ —•‹   Š‘‘Ž ȋ‘†’‡«ƒ ʹͲͲͻǣ ͻȂͳͻȌǤ Š‡ ˜•‡‹ —•‹   Š‘‘ŽƒŽ•‘‘”‰ƒ‹œ‡••‡‹ƒ”•ƒ†’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ™‘”•Š‘’•ǡƒ• ™‡ŽŽ–Š‡ƒ—ƒŽ –‡”ƒ–‹‘ƒŽ ‘”†‹‘‘’‡–‹–‹‘‹‡‰—Œ‡ˆ‘”›‘—‰ ’‡‘’Ž‡ǤŠ‡ ‘’‡–‹–‹‘‡˜ƒŽ—ƒ–‡•–Š‡•–›Ž‡ƒ†–‡ Š‹“—‡‘ˆƒ ‘”†‹‘’Žƒ›Ǧ ‹‰ǡ™Š‹ Š‹• Ž‘•‡•––‘–Š‡˜•‡‹•Ǥ ƒ††‹–‹‘ǡŠ‡˜•‡‹—•‹  Š‘‘Ž ’—„Ž‹•Š‡•ƒŽŽ–Š‡–‡š–„‘‘•–Š‡›‡‡†ˆ‘”—•‹ Ž‡••‘•Ǥ •Žƒ˜‘ǯ••‘ ”‡‰‘”Šƒ••ƒ‹†ǣDzƒ‹–ƒ‹‹‰–Š‡–”ƒ†‹–‹‘•ƒ†‡‘Ǧ ”‹‡•‘ˆ–Š‡ˆƒ‹Ž›‹•–Š‡‘•–‹’‘”–ƒ–˜ƒŽ—‡dzȋ‹˜˜•‡ ʹͲͳʹȌǤŠ‹• ‘Ǧ ‹–‡–‹•ˆ‘—†–Š”‘—‰Š‘—––Š‡ˆƒ‹Ž›ǤŽƒ˜‘ƒ†”‹‰‹–ƒǯ•ϐ‹”•–•‘Žƒ˜‘ ”ǤȋͳͻͷͺȂȌ‹•ƒ’”‘ˆ‡••‹‘ƒŽ—•‹ ‹ƒǤ ͳͻͺͳŠ‡ƒŒ‘”‡†‹Œƒœœ’‹ƒ‘ƒ– Š‡ ƒ†‡›‘ˆ—•‹ ƒ†”ƒƒ–‹ ”–•‹ ”ƒœǡ—•–”‹ƒǡƒ†‹ϐ‹Žƒ† —•‹  ‘’‘•‹–‹‘ƒ–‡”Ž‡‡‘ŽŽ‡‰‡‘ˆ—•‹ ‹‘•–‘‹ͳͻͺͷǤ ‡Šƒ† ‘’‘•‡†ƒ†ƒ””ƒ‰‡†ƒ›‘ˆŠ‹•ˆƒ–Š‡”ǯ•’‘Žƒ•ƒ†™ƒŽ–œ‡•Ǥ‹ ‡ͳͻͻͺ Š‡Šƒ•„‡‡™‘”‹‰ƒ––Š‡Avsenik Audiodesign ‘’ƒ›ǡ™Š‹ Š•’‡ ‹ƒŽ‹•‡• ‹—•‹ ’”‘†— –‹‘ƒ†•‡”˜‹ ‡•Ǥ ‡†‡• ”‹„‡†™Šƒ–ǡ‹Š‹•‘’‹‹‘ǡƒ––”ƒ –• ƒ—†‹‡ ‡–‘–Š‡˜•‡‹•ǯ—•‹ ǣ

Š‡ Šƒ”ƒ –‡”‹•–‹ ‘ˆ–Š‡˜•‡‹—•‹ ‹•‹–•‡š–”ƒ‘”†‹ƒ”›‡Ž‘†›ƒ††›ƒǦ ‹ •Ǣ–Š‡‡‘–‹‘‡š’”‡••‡†–Š”‘—‰Š–Š‡—•‹ ‘ˆŽƒ˜‘ƒ†‹Ž‘˜•‡‹‹• –Š‡‘‡–Šƒ–‹•†‹ˆˆ‡”‡–ǤȋGolicaʹͲͳ͵Ȍ

40 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

”‡‰‘”Š‹•‡Žˆ•–—†‹‡†‰—‹–ƒ”ƒ–Š‡ ƒ†‡›‘ˆ—•‹ ‹Œ—„ŽŒƒƒǡ„—–†‹† ‘– ‘’Ž‡–‡Š‹••–—†‹‡•ǡ„‡ ƒ—•‡Š‡–‘‘‘˜‡”–Š‡ˆƒ‹Ž›‹ƒ†”ƒŠ‹•‘™ ‡•‡„Ž‡ ȋAnsambel Grega AvsenikaȌ ˆ”‘ ͳͻͻ͸ȂʹͲͲͲǤ  ʹͲͲͻǡ ”‡‰‘”ǯ• •‘ƒæ‘ǡŠ‹•‡Žˆƒƒ ‘”†‹‘‹•–™Š‘ ‘’Ž‡–‡†ƒ•‡ ‘†ƒ”›–‘—”‹•–• Š‘‘Žǡ „‡‰ƒŠ‡ƒæƒ˜•‡‹•‡„Ž‡8ȋAnsambel Saša AvsenikaȌǤ‹–Š–Š‹•ǡ–Š‡ –Š‹”†‰‡‡”ƒ–‹‘–‘‘–Š‡•–ƒ‰‡ƒ†–‘†ƒ›ƒæ‘‘˜‡”•‡‡•–Š‡’‡”ˆ‘”ƒ ‡• ƒ†”‡ ‘”†‹‰•‘ˆŠ‹••‡˜‡Ǧ‡„‡”„ƒ†Ǥ

THE MILESTONES OF THE AVSENIKS’ ROAD TO SUCCESS

Š‡˜•‡‹’Š‡‘‡‘„‡‰ƒ‹ͳͻͷ͵™‹–Š–Š‡‡•–ƒ„Ž‹•Š‡–‘ˆ–Š‡Trio Slavka Avsenika ȋŠ‡Žƒ˜‘˜•‡‹”‹‘Ȍ™Š‹ Š•‘‘„‡ ƒ‡–Š‡Gorenjski Kvartet ȋŠ‡’’‡”ƒ”‹‘Žƒ—ƒ”–‡–Ȍ‹–Š‡•ƒ‡›‡ƒ”ǡ–Š‡–Š‡ Gorenjski Kvintet ȋŠ‡ ’’‡” ƒ”‹‘Žƒ —‹–‡–Ȍ ‹ ͳͻͷͷǤ  ͳͻͷ͹ ‹– ™ƒ• ”‡ƒ‡† –‘ Kvintet bratov AvsenikȋŠ‡˜•‡‹”‘–Š‡”•—‹–‡–Ȍƒ†ϐ‹ƒŽŽ›‹ͳͻ͸ͺ–‘ –Š‡Ansambel bratov AvsenikȋŠ‡˜•‡‹”‘–Š‡”••‡„Ž‡ȌǤ

ŽŽ—•–”ƒ–‹‘ͳǤ‹‡Ž‹‡‘ˆ–Š‡–Š”‡‡‰‡‡”ƒ–‹‘•‘ˆ–Š‡˜•‡‹•ǯ—•‹ –”ƒ†‹–‹‘Ǥ ‘—” ‡ǣ‘Œ ƒƒæƒ

Žƒ˜‘ƒ†‹Ž‘ǯ• Šƒ’‹‘‹‰‘ˆ–Š‹•ˆ‘ŽǦ†‡”‹˜‡†‰‡”‡Šƒ˜‡Šƒ†ƒ’”‘ˆ‘—† ‹ϐŽ—‡ ‡ ‘ –Š‡ —•‹  ‘ˆ Ž‘˜‡‹ƒ ƒ† ‘–Š‡” ‡–”ƒŽǦ—”‘’‡ƒ ‘—–”‹‡• ˆ‘”†‡ ƒ†‡•Ǥ –‹‡ǡ–Š‡Š—†”‡†•‘ˆ–Š‡‹”‘”‹‰‹ƒŽ ‘’‘•‹–‹‘•„‡ ƒ‡ƒ ‡–”ƒŽ‡Ž‡‡–‘ˆ’‘Žƒ”‡’‡”–‘‹”‡•‹Ž‘˜‡‹ƒǡ‡”‹ ƒǡ ‡”ƒ›ǡ—•–”‹ƒǡ

ͺ ‹•ϐ‹”•–ƒ‡‹•ƒæ‘ǡ„—––Š‡‡•‡„Ž‡‹•ˆ‘”ƒŽŽ›ƒ’’‘‹–‡†ƒ•Š‡ƒæƒ˜•‡‹•‡„Ž‡Ǥ –Š‡ –‡š– —•‡–Š‡™”‘‰†‡ Ž‡•‹‘ǡ„‡ ƒ—•‡‹–‹•–Š‡ˆ‘”ƒŽƒ‡‘ˆ–Š‡„ƒ†Ǥ

41 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

™‹–œ‡”Žƒ†ǡƒ†–Š‡‡‡Ž—š ‘—–”‹‡•ǡ•’ƒ™‹‰Š—†”‡†•‘ˆ‡•‡„Ž‡•‹ –Š‡’”‘ ‡••Ǥ Š‡ ‹‹–‹ƒŽ ƒ˜‡”•‹‘ ‹ Ž‘˜‡‹ƒ ”‡‰ƒ”†‹‰ –Š‡‹” ‡”ƒ ƒ‡ ȋOber- krainer QuartettȌǡ™Š‹ Š™ƒ•Š—””‹‡†Ž›‰‹˜‡–‘–Š‡‹ͳͻͷͷ„›‡Ž‡ˆ—‡ „‡ ƒ—•‡ –Š‡› †‹† ‘– ™ƒ– –‘ ’—„Ž‹•Š –Š‡‹” •‹‰Ž‡• ™‹–Š ƒ Ž‘˜‡‡ ƒ‡ǡ ™ƒ•‘˜‡” ‘‡ƒˆ–‡”ʹͲ›‡ƒ”•‘ˆ–Š‡˜•‡‹•ǯ™‘”ȋ ‡” ‘‰ʹͲͲͺǣʹ͹Ǣ‘”ƒŽ •‘—” ‡ ”‹‰‹–ƒ ˜•‡‹ȌǤ  ͳͻͻͷǡ ™Š‡ –Š‡ ˜•‡‹• ™‡”‡ ƒ™ƒ”†‡† –Š‡‹” ͳͶ–Š ‰‘Ž†‡ ’Žƒ–‡ǡ –Š‡› ‰‘– Š‡ ‹Šƒ”–ǯ• ™ƒ”† ȋLinhartova plaketaȌ ƒ† Šƒ†ƒ’‡”ˆ‘”ƒ ‡‘–Š‡‡™‡ƒ”ǯ•˜‡„”‘ƒ† ƒ•–‘Ž‘˜‡‹ƒǤ ͳͻͺʹ Š‡”‡•‹†‡ ›‘ˆ–Š‡‘ ‹ƒŽ‹•– ‡†‡”ƒ–‹˜‡‡’—„Ž‹ ‘ˆ—‰‘•Žƒ˜‹ƒƒ™ƒ”†‡† –Š‡™‹–ŠŠ‡”†‡”‘ˆ‡”‹–•ˆ‘”–Š‡‡‘’Ž‡™‹–Š‹Ž˜‡”–ƒ”ȋRed zaslug za narod s srebrno zvezdoȌ ȋ‹˜‡  ʹͲͳͲǣ ͳ͹ͺȂͳ͹ͻȌǤ Š‡› ƒŽ•‘ ˆ‘—† ˆƒ• ƒ‘‰•–’‘Ž‹–‹ ‹ƒ•™Š‘„‡‡ϐ‹––‡†ˆ”‘–Š‡‹”†‡˜‡Ž‘’‡–ƒ†‹ ”‡ƒ•‡† –Š‡‹””‡’—–ƒ–‹‘Ǥ ‘”‹•–ƒ ‡ǡ–Š‡›’Žƒ›‡†–‡–‹‡•ˆ‘”–Š‡ˆ‘”‡”’”‡•‹†‡– ‘ˆ–Š‡‘ ‹ƒŽ‹•– ‡†‡”ƒ–‹˜‡‡’—„Ž‹ ‘ˆ—‰‘•Žƒ˜‹ƒǡ ‘•‹’”‘œ‹–‘ǡƒ†™‘ ˜ƒ”‹‘—••–ƒ–‡ƒ™ƒ”†•ǤŠ‡˜•‡‹•Šƒ˜‡’‡”ˆ‘”‡†„‡ˆ‘”‡‹ŽŽ‹‘•Ȃ‹ Ž—†Ǧ ‹‰Š‡ƒ†•‘ˆ•–ƒ–‡Ȃ‘”ƒ†‹‘ƒ†–‡Ž‡˜‹•‹‘ǡƒ†‹–Š‘—•ƒ†• ‘ˆ ‘ ‡”–• ƒ–‹‘ƒŽŽ›ƒ†‹–‡”ƒ–‹‘ƒŽŽ›ǤŠ‡‹”–‘—”•Žƒ•–‡†‘–Š•‘‡†ǡƒ†–Š‡› •‘‡–‹‡•’‡”ˆ‘”‡†•‡˜‡”ƒŽ–‹‡•’‡”†ƒ›ǤŠ‡›™‡”‡–Š‡‘Ž›—•‹ ‰”‘—’ ™Š‘’‡”ˆ‘”‡†ƒ•‘Ž‘ ‘ ‡”–‹–Š‡‡”Ž‹Š‹ŽŠƒ”‘‹ ǤŠ‡•‡ˆƒ –•Šƒ†ƒ ˆƒ˜‘—”ƒ„Ž‡‹’ƒ –‘–Š‡˜•‡‹•ǯ†‡˜‡Ž‘’‡–ƒ†”‡’—–ƒ–‹‘ǡ„—–‹–†‹† ‘– Šƒ‰‡–Š‡•‹‰‹ϐ‹ ƒ–Ž›Ǥ Š‡‘•–‹’‘”–ƒ–ˆƒ –‘”•‘–Š‡‹”—•‹ ’ƒ–Š ƒ„‡•—ƒ”‹•‡†ƒ• ˆ‘ŽŽ‘™•ǣ Ȃ ƒ‹Ž›‡ ‘—”ƒ‰‡‡–ƒ†•—’’‘”–Ǣ Ȃ ‹•–‘”‹ ƒŽ ‘†‹–‹‘• ƒ† •‘ ‹ƒŽ •›•–‡• ƒˆ–‡” ‘”Ž† ƒ” ǡ ‡•’‡ ‹ƒŽŽ› –Šƒ–‘ˆ–Š‡ˆ‘”‡”—‰‘•Žƒ˜‹ƒǡ‹ Ž—†‹‰ǣ ƒȌ ‘•–™ƒ”‡ ‘‘‹ ‰”‘™–Šƒ†‘’–‹‹•„‡ ƒ—•‡‘ˆ–Š‡”‡„—‹Ž†‹‰‘ˆ –Š‡ ‘—–”›Ǣ „Ȍ ƒ”‡–†‡ƒ†ˆ‘”‡–‡”–ƒ‹‡–—•‹  ‘‡ –‡†™‹–ŠƒDz–”ƒ†‹–‹‘ƒŽ ”—”ƒŽŽ‹ˆ‡dzǢ Ȍ š’ƒ•‹‘ƒ†’”‘Ž‹ˆ‡”ƒ–‹‘‘ˆ ‘—‹ ƒ–‹‘–‡ Š‘Ž‘‰‹‡•‹Ž‘˜‡Ǧ ‹ƒƒ†ƒ ”‘••—”‘’‡ȋ’ƒ”–‹ —Žƒ”Ž›”ƒ†‹‘ƒ†”‡ ‘”†‹‰–‡ Š‘Ž‘‰›ȌǢ †Ȍ ƒ’‹††‡˜‡Ž‘’‡–‘ˆ–Š‡—•‹ ‹†—•–”›‹—”‘’‡ƒ†‰Ž‘„ƒŽŽ›Ǣ ‡Ȍ ƒ’‹††‡˜‡Ž‘’‡–‘ˆ•‘ ‹ƒŽƒ†‹†—•–”‹ƒŽ‹ˆ”ƒ•–”— –—”‡ƒ†‹‰”ƒǦ –‹‘•‘ˆ”—”ƒŽ’‘’—Žƒ–‹‘•‹–‘–Š‡ ‹–‹‡•Ǣ Ȃ ‰ƒ‰‡‡–™‹–Š‹ϐŽ—‡–‹ƒŽƒ†‡•–ƒ„Ž‹•Š‡†‹•–‹–—–‹‘•ȋ‡Ǥ‰Ǥƒ†‹‘Œ—Ǧ „ŽŒƒƒȌ‹–Š‡‡†‹ƒ‹†—•–”›ƒ–‹‘ƒŽŽ›ƒ†‹–‡”ƒ–‹‘ƒŽŽ›Ǣ Ȃ ‘‹–‡––‘–Š‡ —Ž–—”ƒŽŽ‡‰ƒ ›ǡ‹ Ž—†‹‰Ž‘ ƒŽˆ‘Ž—•‹ ‹ƒ•ǡˆ”‘ ™Š‹ Š–Š‡›‘”‹‰‹ƒ–‡†ȋ‡‡‹˜‡ ʹͲͳͲǢ˜‡–‘ʹͲͲ͹Ǣ–”ƒæ‹ʹͲͳͲǢ‘•Ǧ •‹–‡”‡–ƒŽǤʹͲͳͳȌǤ

42 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

THE AVSENIKS’ BUSINESS MODEL

Š‡˜•‡‹•ǯ„—•‹‡••‘†‡Ž‡˜‘Ž˜‡†ˆ”‘–”—Ž›Š—„Ž‡„‡‰‹‹‰•ǡƒ† –Š‡›Ž‡ƒ”‡†ƒ•–Š‡›™‡–Ǥ–ϐ‹”•–ǡ–Š‡‹”’‡”ˆ‘”ƒ ‡•™‡”‡ƒ‡Œ‘›ƒ„Ž‡ •‹†‡Ǧ„—•‹‡••–‘‘”‡”‡‰—Žƒ”‡’Ž‘›‡–Ȃ–Š‡›‘’‡”ƒ–‡†ƒŽ‘•–ƒ•„—•Ǧ ‡”•ǡ ‘ŽŽ‡ –‹‰‘‡›ˆ”‘ƒ”‘—†–Š‡ƒ—†‹‡ ‡ǤŠ‹•™ƒ• Šƒ‰‡†„›‹Ž‘ ˜•‡‹ǡ™Š‘ ‘•‹†‡”‡†–Šƒ––Š‡›Šƒ˜‡–‘„‡‘”‡’”‘ˆ‡••‹‘ƒŽ ƒ††‡ƒŽ ™‹–Š–Š‡ϐ‹ƒ ‹ƒŽƒ•’‡ –•‘ˆ–Š‡‹”’”‘ˆ‡••‹‘Ǥ — Š ’”ƒ –‹ ‡ ”‡•‡„Ž‡• –Š‡ ƒ –‹˜‹–› ‘ˆ ˆ‘Ž ‹•–”‡Ž• ‘” ˆ‘Ž —•‹ ‹ƒ ȋljudski godciȌǡ ‰‹ˆ–‡† ‹†‹˜‹†—ƒŽ•ǡ ™Š‘ ’Žƒ›‡† –‘ ‡ƒ” ƒ††‹–‹‘ƒŽ ‘‡› ˆ‘”•—”˜‹˜ƒŽǤƒ›‹‰–Š‡‹•–”‡Ž•™ƒ•‘”†‡”‡†„› —•–‘•ƒ†ƒ‰”‡‡‡– ‹ƒ†˜ƒ ‡ǤŠ‡Ž‘‰‹ ‘ˆ–Š‡’”‘ϐ‹–‘ˆˆ‘Ž‹•–”‡Ž•™ƒ••‹’Ž‡Ȃ–Š‡„‡––‡” ƒ†‘”‡ƒ—•‹‰–Š‡›™‡”‡ǡ–Š‡‘”‡–Š‡›ƒ†‡ȋ˜‡–‘ʹͲͲ͹ǣʹͲȌǤ•–Š‡ ˜•‡‹•„‡ ƒ‡‡˜‡”‘”‡•— ‡••ˆ—Žƒ†’‘’—Žƒ”ǡ–Š‡›„‡‰ƒ–‘‘’‡”ƒ–‡ ‘”‡’”‘ˆ‡••‹‘ƒŽŽ›ǡ Šƒ”‰‹‰‡–”ƒ ‡ˆ‡‡•ˆ‘”’‡”ˆ‘”ƒ ‡•ǡƒ†‰—ƒ”†‹‰ ƒ‰ƒ‹•–—• ”—’—Ž‘—•”‡ ‘”†’”‘†— ‡”•‘”ƒ‰‡–•Ǥ•†‹•–‹‰—‹•Š‡†ˆ”‘–Š‡ ‹•–”‡Ž•™Š‘™‡”‡’‡”ˆ‘”‹‰‹†‹˜‹†—ƒŽŽ›‘”‹˜‡”›•ƒŽŽ‰”‘—’•ǡ–Š‡˜•Ǧ ‡‹•’‡”ˆ‘”‡†ƒ•ƒ‡•‡„Ž‡ǤŠ‡‹””‡’—–ƒ–‹‘ƒŽ•‘†‹•–‹‰—‹•Š‡†–Š‡ ˆ”‘–Š‡‹•–”‡Ž•ǤͻŠ‡‹•–”‡Ž•™‡”‡„‡Ž‹‡˜‡†–‘„‡Ž‡•••‡”‹‘—•—•‹ ‹ƒ• ™Š‘ •Š‹”‡†–Š‡‹””‡•’‘•‹„‹Ž‹–‹‡•Ǣ–Š‡˜•‡‹•™‡”‡•— ‡••ˆ—Ž—•‹ ‹ƒ• ™‹–Šƒ‹–‡”ƒ–‹‘ƒŽ”‡’—–ƒ–‹‘ǤŠ‡–‹‡™ƒ•”‹’‡ˆ‘””‡ƒŽ‡–”‡’”‡‡—”Ǧ •Š‹’ǡƒ†•‘‹ͳͻ͸Ͳ–Š‡‡•‡„Ž‡†‡ ‹†‡†–‘’‡”ˆ‘”’”‘ˆ‡••‹‘ƒŽŽ›ǤŠ‡‹” ƒ”‡‡”•„‡ ƒ‡Ž— ”ƒ–‹˜‡†‡•’‹–‡–Š‡‹”•Ž‹‰Š–†‹•–ƒ•–‡ˆ‘”„—•‹‡••ˆ‘”ƒŽ‹–‹‡•Ǥ Š‡› •‡•‡† –Š‡‹” ‘’’‘”–—‹–› ‹ –Š‡ †‡˜‡Ž‘’‡– ‘ˆ ”‡ ‘”†‹‰ –‡ ŠǦ ‘Ž‘‰›ǡ–Š‡’‘••‹„‹Ž‹–‹‡•‘ˆ•–—†‹‘”‡ ‘”†‹‰•ƒ†–Š‡†‡ƒ†ˆ‘”’‘’—Žƒ”Ǧ ƒ–‹‘ƒŽ—•‹ ‹–Š‡DzŠ—”•†ƒ›˜‡‹‰™‹–Š‘ ƒŽ‘‰•ƒ†—‡•dz”ƒ†‹‘ •Š‘™ ȋ˜‡–‘ ʹͲͲ͹ǣ ͵ͺǡ ͷʹȌǤ ˆ–‡” –Šƒ– –Š‡› ‡‡†‡† ƒ‘–Š‡” ͳͷ ›‡ƒ”• –‘ †‡˜‡Ž‘’ˆ”‘–Š‡•‡Š—„Ž‡”‘‘–•–‘’‡”ˆ‘”‹‰ˆ‘”‹ŽŽ‹‘•Ǥ ƒ††‹–‹‘–‘–Š‡‹”†‡˜‘–‹‘–‘—•‹ ƒ†–Š‡ˆƒ˜‘—”ƒ„Ž‡‡š–‡”ƒŽ ‘Ǧ †‹–‹‘–Š‡›™‡”‡ƒ„Ž‡–‘Ž‡˜‡”ƒ‰‡ǡ–Š‡˜•‡‹•†‡˜‡Ž‘’‡†ƒŠ‹‰ŠŽ›ƒ––—‡† •‡•‡‘ˆ–Š‡‹”ƒ—†‹‡ ‡•ƒ†ƒ”‡•’‘•‹„‹Ž‹–›–‘–Š‡ƒ†ƒ—––‡”‘„•‡••‹‘ ™‹–Š ’‡”ˆ‘”ƒ ‡ ’‡”ˆ‡ –‹‘Ǥ Žƒ˜‘ ˜•‡‹ ƒ† Žϐ‹ ‹’‹«ǡ –Š‡ •‹‰‡” ‹ ˜•‡‹•”‡ ƒŽŽ•ǣ

‘—‡‡†–‘”‡•’‡ ––Š‡ƒ—†‹‡ ‡Ǥ‘ ‘‡•‘„‡”ǡ’”‡’ƒ”‡†ƒ†™‡ŽŽǦ–”ƒ‹‡†Ǥ  —•–ƒ†‹––Šƒ–™‡ƒŽŽŠƒ†–Š‹•ƒ––‹–—†‡Ǥ˜‡”›„‘†›’”‡’ƒ”‡†„‡ˆ‘”‡–Š‡ ‘Ǧ ‡”––‘‰‹˜‡–Š‡ƒš‹—‘ˆŠ‹•‡Žˆ‘”Š‡”•‡Žˆ‘–Š‡•–ƒ‰‡ǤȋGolicaʹͲͳ͵Ȍ

ͻ ‘’—Žƒ”Ǧƒ–‹‘ƒŽ —•‹  ‡•‡„Ž‡• ƒ”‡ ƒ ‡™ ’Š‡‘‡‘ ™‹–Š ‡™ ‘–‡– ȋ‡Ǥ‰Ǥ ‹•–”—‡–ƒŽ —•‹ ǡ’‡”ˆ‘”ƒ ‡•„›™‘‡ǡ–Š‡’”‘†— –‹‘‘ˆƒ—†‹‘‡†‹ƒȌƒ†ƒ––Š‡•ƒ‡–‹‡–Š‡› ‘–‹—‡–Š‡ ‘Ž†ˆ‘Ž—•‹ ‹ƒ–”ƒ†‹–‹‘•ȋ”‡‹–”‘†— –‹‘‘ˆ–Š‡†‹ƒ–‘‹ ƒ ‘”†‹‘ǡ ”‡ƒ–‹‘ƒ†’‡”ˆ‘”ƒ ‡‘ˆˆ‘Ž ‡Ž‘†‹‡•ȌǤŠ‡˜•‡‹•ǯ—•‹ ‘™‹‰Ž›‘”—™‹––‹‰Ž›‹‹–ƒ–‡•”—”ƒŽˆ‘Ž—•‹ ‹ƒ•ƒ† ‘‹‰„ƒ  ˆ”‘™Š‡ ‡‹– ƒ‡‹–Š‡ˆ‘Ž—•‹ –”ƒ†‹–‹‘ȋ—‡”ͳͻ͹ͺǣ͵͹ͷǡ͵͹͹Ȃ͵͹ͺȌǤ

43 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

Š‡˜•‡‹•™‡”‡ ‘’Ž‡–‡’”‘ˆ‡••‹‘ƒŽ•ƒ†’‡”ˆ‡ –‹‘‹•–•ˆ”‘–Š‡•–ƒ”– –‘ϐ‹‹•ŠǤŠ‡‹”’‡”ˆ‘”ƒ ‡•™‡”‡’‘Ž‹•Š‡†–‘–Š‡•‡ ‘†ƒ†–‘–Š‡‹ŽŽ‹‡Ǧ –”‡Ǥ‡ ƒ‡‘•–ƒ‰‡‡šƒ –Ž›‘–‹‡ǡ™‡‡™‡šƒ –Ž›™Š‡”‡–‘•–ƒ†ǡ™Š‡ –‘‘˜‡ˆ‘”™ƒ”†ƒ†™Š‡–‘™‹–Š†”ƒ™ǡ™Š‡–‘•–‡’„‡Š‹†–Š‡‹•–”—‡– ƒ†™Š‡–‘˜‘ ƒŽŽ›•—’’‘”––Š‡‹•–”—‡–•Ǥ˜‡”›–Š‹‰™ƒ•™‡ŽŽ–Š‘—‰Š– ‘—– –‘ –Š‡ ’‘‹– ‘ˆ ’‡”ˆ‡ –‹‘ǡ ƒ• –Š‡ ƒ—†‹‡ ‡ ‹‡†‹ƒ–‡Ž› ‘–‹ ‡† ™Š‡ ƒ›‘‡ƒ –‡†—’”‘ˆ‡••‹‘ƒŽŽ›Ǥ‘—Šƒ†–‘ ‘‡‡‡”‰‡–‹ ƒŽŽ›ǡ‰‡–‹–†‘‡ƒ† ‰‡–‘—–Ǥȋ‹’‹«ͳͻͻ͸ǣͳͷȌ

ˆ ‘—”•‡ǡ„‡Š‹†–Š‡‹”‰”‘™‹‰’‘’—Žƒ”‹–›ƒ†•— ‡••Žƒ›ƒ‡–”‡’”‡‡—”Ǧ ‹ƒŽ•’‹”‹–ǡ™Š‹ ŠŽƒ‹†–Š‡‘”‰ƒ‹œƒ–‹‘ƒŽƒ†„—•‹‡••ˆ‘—†ƒ–‹‘•ˆ‘”–Š‡‹”ˆ—Ǧ –—”‡ǤŠ‡‹”‡–”‡’”‡‡—”‹ƒŽ†”‹˜‡™ƒ•ˆ—‡ŽŽ‡†„›–Š‡‹”‹–”‹•‹ ‘–‹˜ƒ–‹‘–‘ ’‡”ˆ‘”ƒ†ƒ Š‹‡˜‡–Š‡Š‹‰Š‡•–•–ƒ†ƒ”†•‘ˆ—•‹ Ǧƒ‹‰ƒ† ‘’‘•‹‰Ǥ ‡––Š‡›™‡”‡ƒŽ•‘„‘Ž•–‡”‡†„›ǡƒ†•— ‡••ˆ—Žƒ–Ž‡˜‡”ƒ‰‹‰ǡ–Š‡‡ ‘‘‹  †‡˜‡Ž‘’‡–ƒ†‰”‘™–Š‹–Š‡ˆ‘”‡”’‘•–Ǧ™ƒ”—‰‘•Žƒ˜‹ƒǡ™Š‡”‡Ž‹˜‹‰ ‘†‹–‹‘•ƒ†•‘ ‹ƒŽ•‡ —”‹–›™‡”‡„‡ ‘‹‰‹ ”‡ƒ•‹‰Ž›•–ƒ„Ž‡Ǥ Š‡˜•‡‹•Ž‡ƒ”‡†Š‘™–‘ ‘‡” ‹ƒŽ‹œ‡ǡŽ‡˜‡”ƒ‰‹‰–Š‹•‹–Š‡‹”ˆƒǦ ˜‘—”ƒ† ”‡ƒ–‹‰ƒ˜‹•‹‘ƒ”›‡–‡”’”‹•‡ǤŠ‡›ˆ‘ —•‡†‘‰ƒ–Š‡”‹‰‹•‹‰Š–• ƒ†‹–‡ŽŽ‹‰‡ ‡ˆ”‘–Š‡‹”‹†—•–”›Ǥ ‘”‡šƒ’Ž‡ǡ‹Ž‘˜•‡‹•›•–‡ƒ–‹Ǧ ƒŽŽ›Ž‹•–‡‡†–‘ƒ†–‘‘‘–‡•ƒ„‘—–ƒŽŽ–Š‡ Šƒ”ƒ –‡”‹•–‹ •‘ˆ–Š‡”‡ ‘”†‹‰• ’”‡ˆ‡””‡† „› Ž‹•–‡‡”• ƒ† •–—†‹‡† –Š‡ Ž‡‰–Š ‘ˆ –Š‡ •‘‰•Ǥ ™‘ ‘” –Š”‡‡ ‹—–‡•Ǧ•‘‰•„‡ ƒ‡–Š‡‘”‹’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǤŠ‡˜•‡‹• ’ƒ‹† ƒ––‡–‹‘ –‘ –Š‡ ™‹•Š‡• ƒ† ‡‡†• ‘ˆ –Š‡ ƒ—†‹‡ ‡ ™Š‹Ž‡ ’‡”ˆ‘”‹‰ ‘–Š‡•–ƒ‰‡ǡ™Š‡”‡–Š‡›ǡ†‡’‡†‹‰‘–Š‡”‡•’‘•‡ǡƒ””ƒ‰‡†‘”•‹’’‡† •‘‡•‘‰•ǡ‘””‡’‡ƒ–‡†ˆƒ˜‘—”‹–‡•Ǥ –Š‡‹”’”‘ˆ‡••‹‘ƒŽ’Šƒ•‡ǡ–Š‡› ƒ”‡Ǧ ˆ—ŽŽ›’Žƒ‡†–Š‡‹”’‡”ˆ‘”ƒ ‡•ƒ†–‘‘ ƒ”‡–Šƒ––Š‡’”‘‰”ƒ‡™‘—Ž† ‘–„‡–Š‡•ƒ‡‹–Š‡•ƒ‡’Žƒ ‡‘”–Šƒ––Š‡”‡™‘—Ž†„‡ƒ–Ž‡ƒ•–ƒ›‡ƒ”‹ „‡–™‡‡’‡”ˆ‘”ƒ ‡•ǤŠ‡›‡˜‡–—ƒŽŽ›™‡–‘–‘ƒ††‘–Š‡”‡Ž‡‡–•–‘ –Š‡‹” ‘ ‡”–’‡”ˆ‘”ƒ ‡•ǡ•— Šƒ•‘†‡”ƒ–‘”•‘”Š—‘”‹•–•ͳͲ–‘•‡––Š‡ ƒ’ƒ”–ǡƒ†™‹–Š–Š‹•–Š‡› ”‡ƒ–‡†–Š‡—•‹ •Š‘™Ǥ‡‘ˆ–Š‡˜•‡‹•„—•‹Ǧ ‡••‘˜‡•ǡ™Š‹ Š–Š‡› ‘’‹‡†ˆ”‘ˆ‘”‡‹‰—•‹ ‹ƒ•ǡ™ƒ•–Š‡ϐ‹š‡††ƒ–‡‘ˆ –Š‡‹”›‡ƒ”Ž›†‘—„Ž‡ƒŽ„—ǡ™Š‹ Š™ƒ•ƒ‘–Šƒ†ƒŠƒŽˆ„‡ˆ‘”‡‡™‡ƒ”ǡ ™Š‡Š‘Ž‹†ƒ›•Š‘’’‹‰„‡‰ƒǤ–Š‡”ƒ”‡–‹‰‘’’‘”–—‹–‹‡•–Š‡› ƒ’‹–ƒŽǦ ‹œ‡†‘‹ Ž—†‡†’—„Ž‹•Š‹‰”‡ ‘”†•„‡ˆ‘”‡–Š‡ƒ”ƒŒ‡˜‘‹–‡”Ž›’‹ •‘ˆ ͳͻͺͶǡ„—‹Ž†‹‰ƒŠ›’‡ƒ”‘—†–Š‡‹”ƒ‹˜‡”•ƒ”‹‡•ǡ”‡ ‘”†‹‰–Š‡‡†ƒŽ„—• ˆ‘”•’‡ ‹ƒŽ‹–‡”‡•–‰”‘—’••— Šƒ•‘—–ƒ‹‡‡”•ǡ•‹‡”•ƒ†Š—–‡”•ƒ•™‡ŽŽ ƒ•ƒŽ„—•‹ ‡”ƒǤŠ‡›ƒŽ•‘”‡’—„Ž‹•Š‡†–Š‡‹”•‘‰•™‹–Š‡™ƒ””ƒ‰‡Ǧ ‡–•ƒ†–Š—•ƒ‹–ƒ‹‡†ƒ ‘•–ƒ–’”‡•‡ ‡‹–Š‡Ž‘ ƒŽƒ”‡–ǡƒ‘‰ –Š‡Ž‘˜‡‡‹‹‰”ƒ–•‹–Š‡‘”‹—”‘’‡ȋ‹˜‡ ʹͲͳͲǢ–”ƒæ‹ʹͲͳͲȌǤ

ͳͲ Š‡ –”—’‡– ’Žƒ›‡” ”ƒ  ‘æ‹”ǡ–Š‡ Š—‘”‹•– ‹‘ e‹‡ ‹ –Š‡ ”‘Ž‡ ƒ• ƒƒ e”ƒ—ˆ ‹‰‡”ǡ‘‡ ‘”‡œœ‹Ȃ‘ˆ‹–Š‡”‘Ž‡‘ˆƒŒ‘—”ƒŽ‹•–ǡ‹–‘”‡ˆƒŽ–ǡ‡– Ǥȋ‹˜‡ ʹͲͳͲȌǤ

44 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

THE AVSENIKS’ LACK OF ATTENTION TO THE BUSINESS ASPECT OF THEIR ENTERPRISE

•’‡ ‹ƒŽŽ›ƒ––Š‡„‡‰‹‹‰‘ˆ–Š‡‹” ƒ”‡‡”–Š‡›†‹†‘–’ƒ›— Šƒ––‡–‹‘–‘ –Š‡‹”‹–‡ŽŽ‡ –—ƒŽ’”‘’‡”–›”‹‰Š–•ƒ†Š‹††‡’‹–ˆƒŽŽ•‘ˆ ‘–”ƒ ––‡”•Ǥ ™‹ ‡ǡ–Š‡›™‡”‡‡˜‡ƒ —•‡†‘ˆ ‘’›”‹‰Š–‹ˆ”‹‰‡‡–„›‹•–ƒ‡Ǥ ‘” ‹•–ƒ ‡ǡ–Š‡›™‡”‡™”‘‰ˆ—ŽŽ›ƒ —•‡†‘ˆ„”‡ƒ‹‰ ‘’›”‹‰Š–Žƒ™™‹–Š‘‡ ‘ˆ–Š‡‹”‘•–„‡ƒ—–‹ˆ—Žƒ†’‘’—Žƒ”™ƒŽ–œ‡•Tam, kjer murke cvetoȋŠ‡”‡–Š‡ —”‡ϐŽ‘™‡”•„Ž‘••‘Ȍͳͳƒ†Rezkaȋ‡””›Ȍǡ„‘–Š™”‹––‡‹ͳͻͷ͹ǤŠ‡™ƒŽ–œ Dz—”‡dz™ƒ•—•‡†„› ‘›‡ ‘ƒ† ”ƒ ƒ‘˜‹ ǡDz–Š‡‹‰‘ˆ’‘Žƒdz‹ –Š‡ǡ™Š‘ ‘’‹‡†‹–—‹–‡–‹‘ƒŽŽ›„‡ ƒ—•‡–Š‡›„‡Ž‹‡˜‡†‹–™ƒ•ƒƒ–‹‘ƒŽ ˆ‘Ž•‘‰ǡƒ†”‡ ‘”†‡†‹–ƒ•Lullaby ȂƒŠ‹‰ŠŽ›•— ‡••ˆ—Ž•‘‰‹–Š‡ǤŠ‡ ƒ•‡™‡––‘ ‘—”–ƒ†‹ͳͻ͹Ͳ–Š‡‡”‹ ƒ•ƒ’‘Ž‘‰‹œ‡†–‘Žƒ˜‘˜•‡‹Ǥ Š‡‹–‡ŽŽ‡ –—ƒŽ’”‘’‡”–›™ƒ• Žƒ”‹ϐ‹‡†ǡŠ‘™‡˜‡”ϐ‹ƒ ‹ƒŽ ‘’‡•ƒ–‹‘™ƒ• ‡˜‡””‡•‘Ž˜‡†ǢLullaby™ƒ•˜‡”›•— ‡••ˆ—Ž‹‡”‹ ƒǤ‘”‡–Šƒ–Š‡Ž‘••‘ˆ ”‘›ƒŽ–‹‡•–Š‡˜•‡‹„”‘–Š‡”••—ˆˆ‡”‡†ˆ”‘•–ƒ‹‡†”‡’—–ƒ–‹‘Ǥ ƒ‘–Š‡” ƒ•‡ǡ–Š‡™ƒŽ–œRezkaƒŽ•‘•—ˆˆ‡”‡†ƒƒ––ƒ ǡ„—–ƒŒ‘—”ƒŽ‹•–ˆ”‘”‹‡•–‡ǡ ƒæƒƒ”–‡Žƒ ǡ Žƒ”‹ϐ‹‡†–Š‡ƒ––‡”‹‘‡‘ˆŠ‹•‘™ƒ”–‹ Ž‡•ȋ ‡” ‘‰ʹͲͲͺǣ ͵ͶȂ͵ͷȌǤ Š‡ Š‡ ˜•‡‹ ”‘–Š‡”• •‡„Ž‡ ™ƒ• ƒ– ‹–• ’‡ƒ Ȃ –‘—”‹‰ ƒ† ’‡”ˆ‘”‹‰—’–‘ϐ‹˜‡–‹‡•’‡”†ƒ›ǡ͵͵Ͳ†ƒ›•’‡”›‡ƒ”Ȃ–Š‡‹” ‘ˆϐ‹ ‹ƒŽƒ† „‡Š‹†Ǧ–Š‡Ǧ• ‡‡• ƒƒ‰‡”• ƒ””ƒ‰‡† –Š‡‹” ƒ’’‡ƒ”ƒ ‡• ƒ† †‡ƒŽ– ™‹–Š –Š‹‰•Ž‹‡”‡•’‘†‹‰–‘ˆƒƒ‹ŽǤ ͳͻͷͷǡ–Š‡‹”ϐ‹”•–ƒƒ‰‡”—†‘Žˆ‡’ˆ ˆ”‘ ‡”ƒ›ǡ ƒ‡—ƒ‘— ‡†–‘Žƒ˜‘˜•‡‹ǯ•ϐŽƒ–‹Œ—„ŽŒƒƒ™‹–Š ’‘•–‡”•’”‹–‡†‹ƒ†˜ƒ ‡ƒ‘— ‹‰ƒ–Š‹”–›Ǧ†ƒ›–‘—”‹ƒ˜ƒ”‹ƒǤ•–Š‡ ‘–Š‡”‡„‡”•‘ˆŠ‡’’‡”ƒ”‹‘Žƒ—ƒ”–‡–ȋGorenjski kvartetȌ™‡”‡‘ —Ǧ ’‹‡†™‹–Š–Š‡‹”‘–Š‡”Œ‘„•ǡŽƒ˜‘™ƒ•ƒ ‘’ƒ‹‡†„›–Š”‡‡›‘—‰ ‡”ƒ —•‹ ‹ƒ•‘–Š‡–‘—”ǤŽŽŠ‹•’‡”ˆ‘”ƒ ‡•™‡”‡Š‹‰ŠŽ›•— ‡••ˆ—Žǡ„—–Š‡ ‘Ž›‡ƒ”‡†ʹͲͲ ‡”ƒƒ”•ˆ‘”Š‹•‡ˆˆ‘”–•ƒ†Š‡’‡”ˆ‘”‡†—†‡”–Š‡ ƒ‡Oberkrainer Quartettȋ•‘ƒ‡†„›–Š‡ƒ˜ƒ”‹ƒƒ—†‹‡ ‡‡„‡”•ȌǤ Š‹•ƒ‡•–— ǡ–Š‘—‰ŠŽƒ˜‘™ƒ•‘–Šƒ’’›™‹–Š‹–ǡƒ†–Š‡‹”ϐ‹”•–”‡ ‘”†ǡ ”‡ ‘”†‡†‹ ‡”ƒ›ǡ ƒ‡‘—–—†‡”–Š‹• ‡”ƒƒ‡Ǥ ‡•–ƒ”–‡†–‘•‡”‹Ǧ ‘—•Ž› ‘•‹†‡”Ž‡ƒ˜‹‰Š‹•Œ‘„‹–Š‡‘‘•ƒˆƒ –‘”›‹Œ—„ŽŒƒƒƒ†„‡ ‘‡ ƒ’”‘ˆ‡••‹‘ƒŽ—•‹ ‹ƒǤ‡•’‹–‡–Š‡•— ‡••‘ˆ–Š‹•ƒŽ„—ǡƒ†–Š‡ƒ†‹”ƒǦ –‹‘‘ˆ–Š‡‹”ˆƒ•ǡ–Š‡˜•‡‹•ǯ™‡”‡ƒ‰ƒ‹–Š‡˜‹ –‹•‘ˆƒ—ˆƒ‹” ‘–”ƒ – ƒ†–Š‡›‡ƒ”‡†‘Ž›͹ͲͲ ‡”ƒƒ”•ˆ”‘–Š‡”‡ ‘”†•ƒŽ‡•Ǥͳʹ‘”‡‘˜‡”ǡ –Š‡ƒŽ„—ˆ‡ƒ–—”‡†–Š‡˜•‡‹•ǯ‰”‡ƒ–‡•–Š‹–‡˜‡”ǡDzNa Golicidzȋ ‡” ‘‰ʹͲͲͺǣ ʹ͸Ȃʹ͹ǢGolicaʹͲͳ͵ȌǤ

ͳͳ Murke ȋŽƒ–Ǥ ‹‰”‹–‡ŽŽƒȌǡ ϐŽ‘™‡”‹‰ ’Žƒ–• ˆ”‘ –Š‡ ‘” Š‹† ˆƒ‹Ž›ǡ ˆ”‡“—‡–Ž› ˆ‘—† ‹ –Š‡ Ž’‹‡ ”‡‰‹‘•‘ˆ—”‘’‡Ǥ ͳʹŠ‹•ƒŽ„—™ƒ•–Š‡Š‹‰Š‡•–•‡ŽŽ‹‰ƒŽ„—‘ˆ–Š‡‰‡”‡–‘†ƒ–‡Ǥ

45 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

”‹‰‹–ƒ ˜•‡‹ǡ Žƒ˜‘ ˜•‡‹ǯ• ™‹ˆ‡ǡ ™Š‘ ™ƒ• ƒ „‡Š‹†Ǧ–Š‡Ǧ• ‡‡• Ž‡ƒ†‡”ǡ”‡ ƒŽŽ‡†ǣ

•ˆƒ”ƒ•–Š‡ ‘–”ƒ –—ƒŽ•–—ˆˆǡ‡‹–Š‡”›Š—•„ƒ†‘”Š‹•„”‘–Š‡”‹Ž‘Šƒ† — Š‹•‹‰Š–‹–‘‹–ǤŠ‡›•‹‰‡†‡˜‡”›–Š‹‰ƒ†–Š‡›™‡”‡’Ž‡ƒ•‡†–‘Šƒ˜‡ –Š‡™‘”ƒ†–Š‡•— ‡••Ǥ‡‹–Š‡”‘ˆ–Š‡™ƒ• ‘• ‹‘—•‘ˆ–Š‡–‡”•‘ˆ ‘Ǧ –”ƒ –•Ǥ ‰‡‡”ƒŽǡ˜ƒ”‹‘—• ‘’ƒ‹‡•ƒ†‡ƒ‰”‡ƒ–†‡ƒŽ‘ˆ‘‡›‘ˆˆ–Š‡Ǥ› Š—•„ƒ†Šƒ••‘‡”‘›ƒŽ–‹‡•ǡ™Š‹ Šƒ”‡Ž‘™‡”–Šƒ–Š‡›™‡”‡‹–Š‡’”‡˜‹‘—• ›‡ƒ”•ǡ„‡ ƒ—•‡Š‹•—•‹ ‹•‘–’Žƒ›‡†ƒ•— Šƒ•„‡ˆ‘”‡ǡ™Š‡–Š‡›™‡”‡•–‹ŽŽ ƒ –‹˜‡ǤȋPrava idejaʹͲͳ͵Ȍ

ͳͻͷͺ–Š‡˜•‡‹• Šƒ‰‡†–Š‡‹”ƒƒ‰‡”Ǥ—†‘Žˆ‡’ˆ™ƒ•”‡’Žƒ ‡†„› ƒ”Žƒœ‡‹‡”ˆ”‘—•–”‹ƒǡ™Š‘•–ƒ›‡†‹–Š‹•’‘•‹–‹‘—–‹Ž–Š‡‘”‹‰‹ƒŽ ‡•‡„Ž‡•–‘’’‡†’‡”ˆ‘”‹‰’—„Ž‹ ƒŽŽ›‹ͳͻͻͲǤͳ͵ƒœ‡‹‡”†‡˜‘–‡†ƒŽŽ Š‹•‡‡”‰›–‘–Š‡ƒ”–‹•–‹ •— ‡••‘ˆ–Š‡˜•‡‹•Ǥ –‹•— ‡”–ƒ‹™Š‡–Š‡”–Š‡ „ƒ†™‘—Ž†‡†—”‡–‘‰‡–Š‡”ˆ‘”•‘Ž‘‰Šƒ†‹–‘–„‡‡ˆ‘”–Š‹• ‘‡ –‹‘Ǥ ƒ”Žƒœ‡‹‡”ǡ–Š‡ƒƒ‰‡”ǡ”‡‡„‡”•ǣ

‡ ‡„‡”ͳͻͷͺ Šƒ†›ϐ‹”•– ‘ ‡”–™‹–ŠŽƒ˜‘ǯ•„‡””ƒ‹‡”•‹‡Ǧ ‘„‡Ǥ‡•‹‰‡†ƒ ‘–”ƒ –ƒ›‡ƒ”‡ƒ”Ž‹‡”‹‡‰—Œ‡ǤŠ‡’‡”‹‘†ˆ”‘ͳͻͷͶ ‘™ƒ”†•Šƒ†‘–„‡‡ ‘’‡–‹–‹˜‡ǡ„—–’‡‘’Ž‡ƒŽ™ƒ›•‹‹–ƒ–‡†™Šƒ–‹•‰‘‘†Ǥ ƒ›‰”‘—’•–”‹‡†–‘‹‹–ƒ–‡Žƒ˜‘ǤŠ‡ ‘’‡–‹–‹‘™ƒ•‘–ˆ‡Ž–ǡ–Š‡–‘—” ‘Ž›Šƒ†–Š‡˜•‡‹•ǤŽŽǡˆ”‘‹†‡’‡†‡–—•‹ ‹ƒ•–‘–Š‡‘” Š‡•–”ƒ—Ǧ •‹ ‹ƒ•ǡ’Žƒ›‡†Dzƒ ‘Ž‹ ‹dzǡŽƒ˜‘ƒ†‹Ž‘ǯ•‡Ž‘†›ǤȋGolicaʹͲͳ͵Ȍ

THE “NA GOLICI” HIT: THE AVSENIKS’ RISING STAR

Š‡˜•‡‹•ǯˆ—–—”‡•— ‡••™ƒ•’‡”Šƒ’•‘•– Ž‡ƒ”Ž›–”‹‰‰‡”‡†„›–Š‡‹”ϐ‹”•–ǡ ƒ†ƒ”‰—ƒ„Ž›‰”‡ƒ–‡•–Š‹–ǡDzNa Golicidzȋ”—’‡– Š‘‡•ȌǤ”‹––‡‹ͳͻͷͶǡ–Š‡ ’‘Žƒ„‡ ƒ‡–Š‡‰”‘—’ǯ•–”ƒ†‡ƒ” ƒŽŽ‹‰ ƒ”†ǤŠ‡‡Ž‘†› ƒ‡–‘Žƒ˜‘ †—”‹‰ƒ‹‰Š–•Š‹ˆ–™Š‹Ž‡Š‡™ƒ•™‘”‹‰ƒ–ƒŒ—„ŽŒƒƒ•‘ ˆƒ –‘”›ȋŠ‡ ™‘”‡†–Š‡”‡ˆ”‘ͳͻͷʹ–‘ͳͻͷ͸ȌǤ—””‘—†‡†„›–Š‡†‡ƒˆ‡‹‰”Š›–Š‘ˆ ‹†—•–”›ǡŠ‡„‡‰ƒ–‘‹ƒ‰‹‡–Š‡‡ Š‘‘ˆ–Š‡‡‰—Œ‡ Š—” Š„‡ŽŽ•—†‡”–Š‡ ‘Ž‹ ƒǡƒ‘—–ƒ‹‘–Š‡„‘”†‡”„‡–™‡‡Ž‘˜‡‹ƒƒ†—•–”‹ƒǤŠ‡‡Ž‘†› Š‡ ‘Œ—”‡†—’ˆ—•‡†™‹–Š–Š‡”Š›–Š‘ˆ–Š‡‹––‹‰ƒ Š‹‡Žƒ˜‘™ƒ• ”—‹‰ǣDz†‹Ǧ†ƒŠǦ†‹Ǧ†‹Ǧ†‹Ǧ†ƒŠǦ†‹Ǧ†‹Ǧ†‹Ǧ†ƒŠǦ†‹Ǧ†‹Ǧ†‹Ǧ†ƒŠdzǤŠ‡ ‘„‹ƒ–‹‘‘ˆ •‘—†•‹Š‹•‹†ƒ†‹ƒ‰‹ƒ–‹‘„”‘—‰Š–ˆ‘”–Šƒ ‘Ž‹ ‹ǯ•Dz’ƒ”ƒǦ”ƒ”ƒǦ’ƒ”ƒǦ ”ƒ”ƒǦ’ƒ”ƒ”ƒ”ƒ”ƒ”ƒdzǤ ‡˜‡”‹•ŠŽ›Š‡• ”‹„„Ž‡†–Š‡—•‹ ‘ƒ’ƒ’‡”„ƒ‰—•‹‰

ͳ͵‡–™‡‡ͳͻͻͳƒ†ͳͻͻͶŠ‡˜•‡‹”‘–Š‡”••‡„Ž‡ ‘–‹—‡†‹–•™‘”ƒ•ƒ•–—†‹‘„ƒ†ƒ† –Š‡›”‡ ‘”†‡†–Š”‡‡ƒŽ„—•‹–Š‹•’‡”‹‘†Ǥ

46 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

Š‹•‘™‡–Š‘†‘ˆ‘–‹‰•‘—†•ǤDz—–•‘‡–Š‹‰‹••–‹ŽŽ‹••‹‰dzǡŠ‡•ƒ‹† –‘Š‹•‡Žˆǡ•–”—‰‰Ž‹‰–‘„ƒŽƒ ‡–Š‡ϐ‹”•––™‘’ƒ”–•‘ˆ–Š‡•‘‰™‹–Šƒϐ‹ƒŽǡ “—‹ •‡ –‹‘Ǥ—††‡Ž›Š‡Šƒ†ƒ‹†‡ƒƒ††ƒ•Š‡†–Š‹•†‘™ƒ•™‡ŽŽǤŠ‘—‰Š Š‡†‘—„–‡†–Š‡•‘‰ǯ•™‘”–ŠȂ–›’‹ ƒŽŠ—‹Ž‹–›ˆ‘”Žƒ˜‘Ȃ–Š‡‡š–†ƒ›Š‡ ’Žƒ›‡†‹–ˆ‘”Š‹•„”‘–Š‡”Ǥ‹Ž‘Ž‹•–‡‡†™‹–Š‡–Š—•‹ƒ•ƒ†”‡ ‘‰‹•‡†–Š‡ Š‹–“—ƒŽ‹–›‘ˆ–Š‡•‘‰ƒ†•‡–ƒ„‘—–ƒ””ƒ‰‹‰‹–ˆ‘”–Š‡“—‹–‡–Ǥ ‡†‡ Žƒ”‡†ǣ DzŽ‘•–ƒ’‡”ˆ‡ –•‘‰ǨŠ‡”‡‹•‘–Š‹‰— Š–‘ƒ††‘”‹’”‘˜‡Ǥ‡Šƒ˜‡ –‘”‡ ‘”†‹–‹–Š‡™ƒ›–Šƒ–ƒ–”—’‡–ƒ†ƒ Žƒ”‹‡––ƒŽ–‘‡ƒ Š‘–Š‡”Ǥdz† Žƒ˜‘•ƒ‹†–‘‹Ž‘ǣDz‘›‘—‘™™Šƒ– ‹ƒ‰‹‡™Š‡ Ž‹•–‡–Š‹••‘‰ǫdz †‹Ž‘ƒ•™‡”‡†Š‹ǣDz ‘™Ǥ‡ Š‘‘ˆ‡‰—Œ‡„‡ŽŽ•ǥ—†‡” ‘Ž‹ ƒdzǤ ”‘–Š‡‹”‹–—‹–‹˜‡ ‘ŽŽƒ„‘”ƒ–‹‘–Š‡‡™’‘Žƒ™ƒ•‹‡†‹ƒ–‡Ž›”‡ ‘”†‡† ƒ–ƒ†‹‘Œ—„ŽŒƒƒƒ†„‡ ƒ‡ƒŠ‹–Ǥ –„‡ ƒ‡•‘’‘’—Žƒ”ǡ‹ˆƒ –ǡ–Šƒ–ˆ‘” ›‡ƒ”•–Š‡˜•‡‹•„‡‰ƒ‡˜‡”›’‡”ˆ‘”ƒ ‡™‹–Š‹–ƒ†ƒŽ™ƒ›•†‡Ž‹‰Š–‡† –Š‡ƒ—†‹‡ ‡™‹–Š”‡“—‡•–‡†”‡’‡ƒ–’‡”ˆ‘”ƒ ‡•Ǥ‹ ‡‹–•„‹”–ŠǡDzNa Golicidz Šƒ•„‡‡”‡ ‘”†‡†‹‘”‡–Šƒ͸ͲͲ˜‡”•‹‘•„›‘–Š‡”—•‹ ‹ƒ• ȋ ‡” ‘‰ ʹͲͲͺǢ ‘Ž‹ ƒʹͲͳ͵Ǣ‹˜‡ ʹͲͳͲǣͶʹǡʹͷ͹ȌǤŠ‡ ‡–”ƒŽ‹–›‘ˆ–Š‹•’”‘†— –‘ˆ –Š‡ •— ‡•• ‘ˆ –Š‡ ˜•‡‹• ™ƒ• ”‡ ‘—–‡† „› Žƒ˜‘ǡ Š‹• •‘ ”‡‰‘” ƒ† ‰”ƒ†•‘ƒæ‘˜•‡‹‹ʹͲͳ͵‹ƒ–‡Ž‡˜‹•‹‘†‘ —‡–ƒ”›ƒ„‘—––Š‡•‘‰ǯ• ‘”‹‰‹•ƒ†‹–•‹’ƒ –ǣ

™‹ŽŽ‡˜‡”ˆ‘”‰‡–Š‘™™‡’Žƒ›‡†ƒ–ƒˆ²–‡‹–Š‡‰ƒ”†‡ƒ–Š‘‡‹‡‰—Œ‡Ǥ ‘—‰’‡‘’Ž‡™‡”‡‹–Š‡–”‡‡•ˆ‘”Š‘—”•ǡ‹–™ƒ•—„‡Ž‹‡˜ƒ„Ž‡ǡƒ†–Š‡›™ƒǦ –‡†–‘Ž‹•–‡–‘ ‘Ž‹ ƒƒ†‘–Š‹‰‘–Š‡”–Šƒ ‘Ž‹ ƒǤ –™ƒ•ƒ‹”ƒ —Ž‘—•’‹‡ ‡Ǥ ‘Ž‹ ƒ™ƒ•ƒ•‡•ƒ–‹‘ˆ‘”ƒŽŽ—•‹ ‹ƒ•ǤȋGolicaʹͲͳ͵Ȍ

–Š‹‘˜‡”ƒ†‘˜‡”ƒ‰ƒ‹ǡ–Šƒ– ‘Ž‹ ƒ‹•ƒ’Š‡‘‡‘‹‹–•‡Žˆƒ†ƒ‹ ”‡Ǧ †‹„Ž‡•— ‡••ƒ•ƒ‹•–”—‡–ƒŽ ‘’‘•‹–‹‘ǡ™Š‹ Š ‘’‡–‡•™‹–ŠƒŽŽ–Š‡ ˜‘ ƒŽŠ‹–•Ǥ†ƒ‰ƒ‹ǡƒŽŽ’‡”ˆ‘”ƒ ‡•„‡‰‹™‹–Š ‘Ž‹ ƒǤ –‹•ƒ‰—ƒ”ƒ–‡‡–Šƒ– ƒ••‘‘ƒ•ƒ‡•‡„Ž‡‘”ƒ‰”‘—’–ƒ‡•–‘–Š‡•–ƒ‰‡ǡ‹–Š‹–•–Š‡ƒ—†‹‡ ‡ƒǦ ‹‰ƒ‹‡†‹ƒ–‡ ‘‡ –‹‘Ǥ –ǯ•ƒ‰—ƒ”ƒ–‡‡ǡ™Š‹ Š™‡•‘‡Š‘™‡š’Ž‘‹– ƒ‰ƒ‹ƒ†ƒ‰ƒ‹ǤȋGolicaʹͲͳ͵Ȍ

–‹•–Š‡–Š‹”†‰‡‡”ƒ–‹‘‘ˆ–Š‡ˆƒ‹Ž›—•‹ ‹ƒ•–Šƒ–Šƒ•„‡‡‹ϐŽ—‡ ‡†„› ‘Ž‹ ƒǤ –„‡ ‘‡•‘—”‡˜‡”›†ƒ›Ž‹ˆ‡Ǣ™‡Š‡ƒ”‹–‘”•‡‡‹–‘–Š‡”ƒ†‹‘‘”–‡Ž‡Ǧ ˜‹•‹‘‡˜‡”›†ƒ›‘”™‡’Žƒ›‹–‘—”•‡Ž˜‡•Ǥ‡ƒŽ™ƒ›••–ƒ”–‡˜‡”›’‡”ˆ‘”ƒ ‡ ™‹–Š ‘Ž‹ ƒƒ†‡†‘—”•Š‘™•ƒ„”‘ƒ†™‹–Š‹–ǤŠ‹••‘‰‹•ƒŽ™ƒ›•†‡ƒ†‡†Ǥ Š‡™‡‰‘–‘–Š‡—”‘’‡ƒƒ”‡–ǡ–Š‡› ƒŽŽ—•„‡””ƒ‹‡”•ǡ–Š‹•‹•ƒ—–‘Ǧ ƒ–‹ ƒŽŽ›–Š‹•‰‡”‡ƒ†‹–•“—‡‡‹• ‘Ž‹ ƒǤȋGolicaʹͲͳ͵Ȍ

 –Š‡ Ž‹‰Š– ‘ˆ DzNa Golicidz ƒ† –Š‡ ‹ ”‡ƒ•‹‰ †‡ƒ† ˆ‘” –Š‡‹” —•‹  ƒ† ’‡”ˆ‘”ƒ ‡•ǡ–Š‡“—‹–‡–„‡‰ƒ’Žƒ›‹‰–Š‡‹”‘™Ž‹˜‡•Š‘™•‹ͳͻͷͻǤ› ͳͻ͸Ͳ–Š‡›ˆ‡Ž–”‡ƒ†›–‘‰‹˜‡—’–Š‡‹”‘–Š‡”Œ‘„•ƒ†ˆ—ŽŽ›†‡˜‘–‡–Š‡•‡Ž˜‡• –‘–Š‡˜•‡‹—•‹ ƒŽ’ƒ–ŠǤ

47 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

Š‡™‡„”‘‡–Š”‘—‰Šǡˆ‘”‹•–ƒ ‡ǡ‹™‹–œ‡”Žƒ†ǡƒŽŽƒ–—”†ƒ›•ƒ†—Ǧ †ƒ›•™‡”‡„‘‘‡†ˆ‘—”›‡ƒ”•‹ƒ†˜ƒ ‡ˆ‘”ˆ²–‡•ǡ‡– ǤŠ‹•‰ƒ˜‡—•–Š‡ ‘—”ƒ‰‡ –‘Ž‡ƒ˜‡‘—”Œ‘„•ƒ†„‡ ‘‡’”‘ˆ‡••‹‘ƒŽ•Ǥ—”‰”‡ƒ–‡•–Ž— ™ƒ•–Šƒ–™‡ ‘—Ž†’Žƒ›•‘— Š‹ ‡”ƒ›ǡ—•–”‹ƒƒ†‡Ž•‡™Š‡”‡ǡ‹‘”†‡”–‘•—”˜‹˜‡Ǥ ȋ˜•‡‹ʹͲͲͻȌ

–Š‡‡•—‹‰›‡ƒ”•–Š‡˜•‡‹„”‘–Š‡”•™”‘–‡ƒ†ƒ””ƒ‰‡†ƒŽ‘•–ͺͲͲ ‘”‹‰‹ƒŽ ‘’‘•‹–‹‘•‘ˆ˜‘ ƒŽƒ†‹•–”—‡–ƒŽ—•‹ ǡ•‘Ž†‘˜‡”͵͸‹ŽŽ‹‘ ”‡ ‘”†•ƒ†’Žƒ›‡†‘˜‡”ͳͲǡͲͲͲŽ‹˜‡•Š‘™•ǤŠ‡›Šƒ˜‡„‡‡Š‘‘—”‡†™‹–Š •‡˜‡”ƒŽƒ™ƒ”†•ǡ‹ Ž—†‹‰ǣ͵ͳ‰‘Ž†”‡ ‘”†•ǡͳ†‹ƒ‘†”‡ ‘”†ǡʹ’Žƒ–‹— ”‡ ‘”†•ǡ–Š‡—”‘’‡ƒ—•‹ ƒŽ• ƒ”ǡ–Š‡ ‘Ž†‡‘•‡ˆ‘”‘•–ˆ”‡“—‡–Ž› ’Žƒ›‡†‡•‡„Ž‡‘—•–”‹ƒ”ƒ†‹‘’”‘‰”ƒ•ǡ–Š‡‹Ž˜‡”–ƒ”‘ˆ‡”‹–‹–Š‡ ˆ‘”‡” —‰‘•Žƒ˜‹ƒǡ –Š‡ ‹ –‘” ™ƒ”† ˆ‘” –Š‡‹” Ž‹ˆ‡ǯ• ™‘” ‹ Ž‘˜‡‹ƒǡ –Š‡ ”†‡”‘ˆ ”‡‡†‘‘ˆ–Š‡‡’—„Ž‹ ‘ˆŽ‘˜‡‹ƒǤŠ‡Ž‘˜‡‹ƒ‘•–Šƒ•‡˜‡ ƒ†‡ƒ˜•‡‹•–ƒ’ƒ†–Š‡ —‹‡••‘‘‘ˆ‘”Ž†‡ ‘”†•Ž‹•–•–Š‡ ƒ•–Š‡‘•–•— ‡••ˆ—Ž‡•‡„Ž‡‹–Š‡‹”‰‡”‡‘ˆ—•‹ Ǥ‡”Šƒ’• Ž‘•‡•––‘ –Š‡Š‡ƒ”–•‘ˆŽƒ˜‘ƒ†‹Ž‘ƒ”‡–Š‡Š—†”‡†•‘ˆ˜•‡‹ˆƒ Ž—„•–Šƒ– Šƒ˜‡‰”‘™™‘”Ž†™‹†‡ͳͶƒ†–Š‡• ‘”‡•‘ˆ—•‹ ‹ƒ•–Šƒ–Šƒ˜‡–ƒ‡—’ƒ† ˆ—”–Š‡”‡†–Š‡˜•‡‹•‘—†ƒ–‹‘ƒŽŽ›ƒ†ƒ„”‘ƒ†ȋ ‡” ‘‰ʹͲͲͺǣͳͲͺȂͳͲͻȌǤ

ON THE STAGE AND BEHIND THE SCENES

Š‡ ˜•‡‹ ”‘–Š‡”• •‡„Ž‡ Šƒ† –™‘ „‡Š‹†Ǧ–Š‡Ǧ• ‡‡ Ž‡ƒ†‡”•ǣ ‹Ž‘ ˜•‡‹ǡ™Š‘Šƒ†–‘•–‘’’Žƒ›‹‰–Š‡ Žƒ”‹‡–‹–Š‡„ƒ†‹ͳͻͷͻǡ„‡ ƒ—•‡ ‘ˆŠ‡ƒŽ–Š’”‘„Ž‡•ǡƒ†”‹‰‹–ƒ˜•‡‹ǡŽƒ˜‘˜•‡‹ǯ•™‹ˆ‡ǡ™Š‘ƒŽ•‘Šƒ† ƒ —•‹  ‡†— ƒ–‹‘ ƒ† ’Žƒ›‡† –Š‡ ’‹ƒ‘ ‹ –Š‡ ˆƒ‹Ž› ‹ „‡ˆ‘”‡ •Š‡ ‡– Š‡” Š—•„ƒ†Ǥ ‹Ž‘ ˜•‡‹ǡ ƒ ˆ‘”ƒŽŽ› ‡†— ƒ–‡† —•‹ ‹ƒǡ ƒ””ƒ‰‡† ƒ† ‘” Š‡•–”ƒ–‡†Š‹•„”‘–Š‡”ǯ• ‘’‘•‹–‹‘•ǡ‡š ‡’–™Š‡Š‡™ƒ••‡”˜‹‰‹–Š‡ ƒ”›ǡ™”‘–‡‘–‡•ˆ‘”†‹ˆˆ‡”‡–—•‹ ƒ””ƒ‰‡‡–•ǡ‘˜‡”•ƒ™–Š‡“—ƒŽ‹–›‘ˆ ’‡”ˆ‘”ƒ ‡•ƒ†–Š‡‹•ƒ†‘—–•‘ˆ–Š‡‰”‘—’ǯ•’‡”ˆ‘”‡”•Ǥ ‡ƒŽ•‘’”‘ˆ‡•Ǧ •‹‘ƒŽŽ›Ž‡†•–—†‹‘”‡ ‘”†‹‰•ǡ™‘”‡†ƒ•ƒ ‘Ǧ’”‘†— ‡”ǡ•‡ƒ” Š‡†ˆ‘”‡™ •‘—†‡ˆˆ‡ –•ƒ†‡™—•‹ ƒŽ‘’’‘”–—‹–‹‡•ǤŠ‘—‰Š‹Ž‘‘˜‡”•ƒ™— Š‘ˆ

ͳͶŠ‡”‡‹•ƒƒ””ƒ–‹˜‡•–‘”›‘ˆƒ ƒ’ƒ‡•‡ƒƒ‰‡”ˆ‘”–Š‡‹–•—‹ ”‘—’ǡ‘•Š‹›ƒƒ–ƒƒ„‡ǡ™Š‘ ƒ‡ –‘‡‰—Œ‡‡˜‡”››‡ƒ”–‘‡‡––Š‡˜•‡‹ˆƒ‹Ž›Ǥ ‡™ƒ•†”‡••‡†—’‹–Š‡’’‡”ƒ”‹‘Žƒƒ–‹‘ƒŽ ‘•–—‡ƒ†’Žƒ›‡†–Š‡˜•‡‹•ǯ—•‹ ‹ƒ ‡”ƒ”‡•–ƒ—”ƒ–‹‘›‘ǡ™Š‡”‡Š‡Šƒ†ƒ ‘ŽŽ‡ –‹‘ ‘ˆ–Š‡‹””‡ ‘”†•ƒ†•ȋ‘”ƒŽ•‘—” ‡”Ǥƒ‹ ƒ—”‰ȌǤŠ‡•‡ ‘†‡šƒ’Ž‡‘ˆ–Š‡‹”‹–‡”ƒ–‹‘ƒŽˆƒ‡ ‹•–Š‡•–‘”›‘ˆ–Š‡„‹‰•—”’”‹•‡ǡ‡š’‡”‹‡ ‡†„›–Š‡ˆ‘”‡”Ž‘˜‡‡”‡•‹†‡–”Ǥƒ‹Ž‘ò”™Š‡Š‡ ’ƒ”–‹ ‹’ƒ–‡†–Š‡‘”Ž† ‘”—‹—•ƒǡ‘”‡ƒ‹ʹͲͲͻǤˆ–‡”Š‡™ƒ•™‡Ž ‘‡†™‹–Š’”‡•‹†‡–‹ƒŽ Š‘‘—”•ǡ–Š‡‘” Š‡•–”ƒϐ‹”•–ˆƒ‹–Ž›’Žƒ›‡†•‘‡–Š‹‰–Šƒ–•Š‘—Ž†Šƒ˜‡„‡‡–Š‡Ž‘˜‡‡ƒ–‹‘ƒŽƒ–Š‡Ǥ ––Š‡‡†‘ˆ–Š‡‘ˆϐ‹ ‹ƒŽ’ƒ”–ǡ–Š‡‘” Š‡•–”ƒ•—††‡Ž›ǡƒ–ˆ—ŽŽ’‘™‡”ƒ†™‹–Šƒ•— Šœ‡ƒŽŠ‹–˜•‡‹ǯ• Golicaǡ‹ƒ™ƒ›–Šƒ––Š‡”‡•‹†‡–Šƒ†‡˜‡”Š‡ƒ”†ȋ ‡āʹͲͳͷȌǤ

48 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

–Š‡’‡”ˆ‘”‹‰ƒ†”‡ ‘”†‹‰ǡ–Š‡‡„‡”•‘ˆ–Š‡‡•‡„Ž‡Šƒ†–Š‡”‹‰Š––‘ ’‡”•‘ƒŽ ”‡ƒ–‹˜‡ ‘ŽŽƒ„‘”ƒ–‹‘•ǡ™Š‹ Š‹•ƒ ‘”‡”‡ƒ•‘ˆ‘”–Š‡•— ‡••‘ˆ–Š‡ ‡•‡„Ž‡ƒ†–Š‡•ƒ–‹•ˆƒ –‹‘‘ˆ–Š‡—•‹ ‹ƒ•‹˜‘Ž˜‡†ȋ ‡” ‘‰ʹͲͲͺǣ͵ͳǢ ‘”ƒŽ•‘—” ‡”‹‰‹–ƒ˜•‡‹ȌǤ”‹‰‹–ƒ˜•‡‹ǡ™Š‘”ƒ”‡Ž›ƒ ‘’ƒ‹‡†Š‡” Š—•„ƒ†‘–‘—”•ǡ™ƒ•–ƒ‹‰ ƒ”‡‘ˆ–Š‡ ‘—‹ ƒ–‹‘™‹–Š–Š‡˜•‡‹•ǯ ˆƒ•ƒ†ƒ””ƒ‰‡†’‡”ˆ‘”ƒ ‡•ƒ–Š‘‡Ǥ––‹‡••Š‡™‘—Ž†ƒŽ•‘Š‡Ž’‹Ž‘ ™‹–Š–Š‡ƒ””ƒ‰‹‰ƒ†‘” Š‡•–”ƒ–‹‰ǡ ‘’›‹‰†‘™–Š‡‘–‡•Š‡†‹ –ƒ–‡†Ǥ Š‡ƒŽ•‘Šƒ†ƒ‘˜‡”˜‹‡™‘ˆ–Š‡ ‘–”ƒ –•ƒ†‹Žƒ–‡”›‡ƒ”•–‘‘ ƒ”‡‘ˆ–Š‡ ˜•‡‹•ǯ‡–‡”’”‹•‡•‹‡‰—Œ‡ǡ‡•’‡ ‹ƒŽŽ›–Š‡ƒ”–‰ƒŽŽ‡”›Ǥ Š‡ ‹–‡”’Žƒ› „‡–™‡‡ Žƒ˜‘ ˜•‡‹ ƒ• ƒ ‹•’‹”ƒ–‹‘ƒŽǡ Šƒ”‹•ƒ–‹ ǡ ‡‡”‰‡–‹ ƒ† ‘ϐ‹†‡–—•‹ ƒŽŽ‡ƒ†‡”‘ˆ–Š‡„ƒ†ȋ‡•’‡ ‹ƒŽŽ›‘•–ƒ‰‡Ȍ™ƒ• •—’’‘”–‡†„›–Š‡ˆ‘”ƒŽƒƒ‰‡‡–ǡˆƒ‹Ž›‡„‡”•ǡƒ†–Š‡‡„‡”• ‘ˆ–Š‡„ƒ†ǤŠ‹•ˆ‘”‡†ƒ’”‘ˆ‡••‹‘ƒŽ‡–‹–›„ƒ•‡†‘ˆƒ‹Ž› ˜ƒŽ—‡•ƒ† —•‹ ƒŽ ‡š ‡ŽŽ‡ ‡Ǥ Š‡ ƒƒ‰‡‡– ƒ† Ž‡ƒ†‡”•Š‹’ ƒŽ™ƒ›• –‘‘ ‘ ƒ •Šƒ”‡†ƒ–—”‡ǡ†‹•–”‹„—–‡†ƒ ”‘••ƒŽŽ‘ˆ–Š‡•‡‹†‹˜‹†—ƒŽ•Ǣ‘˜‡”Ǧ ‘ϐ‹†‡ ‡ ‘”ƒ””‘‰ƒ ‡™ƒ•ƒ –‹˜‡Ž›†‹• ‘—”ƒ‰‡†ǤŽŽ‡„‡”•‘ˆ–Š‡˜•‡‹•ǯ–‡ƒ ™‡”‡‹˜‘Ž˜‡†ǡ‡‰ƒ‰‡†ƒ† ‘‹––‡†–‘–Š‡‹”•Šƒ”‡†‰‘ƒŽ•ƒ† ’—”’‘•‡ ‘ˆŠ‹‰ŠǦ“—ƒŽ‹–›—•‹ Ǧƒ‹‰ǤŽƒ˜‘˜•‡‹ǡ™Š‘™ƒ•’‡” ‡‹˜‡†‹’—„Ž‹  ƒ•–Š‡‡‰‹‡‘ˆ–Š‡‡•‡„Ž‡ǡ‡˜‡”ˆ‘”‰‘––‘‡–‹‘–Š‡ ‘–”‹„—–‹‘•‘ˆ Š‹•„”‘–Š‡”ǡ™‹ˆ‡ƒ†–Š‡™Š‘Ž‡‡•‡„Ž‡ǤŠ‡•ƒ‡™ƒ•–”—‡‘ˆŠ‹•„”‘–Š‡” ‹Ž‘ǡ™Š‘’”ƒ‹•‡†Žƒ˜‘ǯ•–ƒŽ‡–ǡ”‹‰‹–ƒǯ•†‹Ž‹‰‡ ‡ƒ†Š‡”‹˜‹•‹„Ž‡’”‡•Ǧ ‡ ‡ǤŠ‡ƒƒ‰‡”ǡƒ”Žƒœ‡‹‡”ǡ™Š‘Š‹•‡Žˆ†‹†‘–Šƒ˜‡ƒ› Š‹Ž†”‡ǡ †‡˜‘–‡†ƒŽŽŠ‹•‡‡”‰›–‘–Š‡•— ‡••‘ˆƒ”–‹•–‹ ‡š’”‡••‹‘ƒ††‡˜‡Ž‘’‡– ‘ˆ–Š‡˜•‡‹•Ǥ ˆ–Š‹• ‘‡ –‹‘Šƒ†„‡‡Ž‘•–‘”Ž‘‘•‡‡†ǡ‹–‹•— ‡”–ƒ‹ ™Š‡–Š‡”–Š‡„ƒ†™‘—Ž†Šƒ˜‡‡†—”‡†–‘‰‡–Š‡”ˆ‘”•‘Ž‘‰Ǥƒ›•‹‰‡”• ƒ† —•‹ ‹ƒ• ‹ –Š‡ „ƒ† •–‘’’‡† ’‡”ˆ‘”‹‰ ™‹–Š –Š‡ ˜•‡‹• ˆ‘” †‹ˆǦ ˆ‡”‡–’‡”•‘ƒŽ”‡ƒ•‘•ǡ„—–‘‘‡‡˜‡”ƒ„ƒ†‘‡†–Š‡‰”‘—’„‡ ƒ—•‡‘ˆƒ –”‘—„Ž‡†‘”’”‘„Ž‡ƒ–‹ ”‡Žƒ–‹‘•Š‹’™‹–Šƒ›‘ˆ–Š‡Ȃ˜‹•‹„Ž‡‘”„‡Š‹†Ǧ–Š‡Ǧ • ‡‡•ȂŽ‡ƒ†‡”•ǤͳͷŠ‡˜•‡‹•™‡”‡ƒ„Ž‡–‘ƒ‹–ƒ‹ƒ Ž‘•‡Ž› ‘‡ –‡† ‰”‘—’™Š‘•Šƒ”‡†‹ˆ‘”ƒ–‹‘™‹–Š‡ƒ Š‘–Š‡”ǡƒ†—†‡”•–‘‘†–Š‡‹†‡ƒ•ǡ ’‡”•’‡ –‹˜‡•ǡƒ†’”‘‰”‡••‘ˆ‡˜‡”›‘‡‡Ž•‡ǤŠ‡•‡Šƒ˜‡„‡‡–Š‡‘•–‹Ǧ ’‘”–ƒ–‹‰”‡†‹‡–•‘ˆ–Š‡‹”•— ‡••ˆ‘”͸Ͳ›‡ƒ”•Ǥƒ”Ž‘‹ǡ–Š‡Š‘•–‘ˆ–Š‡ —•‹ƒ–‡•–ƒ†Ž•Š‘™ǡ”‡‡„‡”•ǣ

Žƒ˜‘Šƒ•ƒ Š‹‡˜‡†Š‹••— ‡••™‹–Šƒ™‘†‡”ˆ—Ž–‡ƒǤ‹Ž‘™ƒ•ƒ†”‡ƒ ƒ””ƒ‰‡”Ǥ—•‹ ‹ƒ•ƒ†•‹‰‡”•™‡”‡’”‘ˆ‡••‹‘ƒŽ•Ǥ‡”ˆ‡ –—•‹  ƒ„‡ ”‡Ǧ ƒ–‡†‘Ž›„›’”‘ˆ‡••‹‘ƒŽ•ǤŠ‹•‹•ƒ‘Ž†•‡ ”‡–Ǥ ˆ›‘—Šƒ˜‡‡‡—•‹ ‹ƒ•ǡ –Š‡—•‹ ‰‘‡•‹–‘›‘—”‡ƒ”Ǥ‘‡–Šƒ–Šƒ•ƒŽ™ƒ›••‡‡‡†Ž‘‰‹ ƒŽǤŽƒ˜‘ ˜•‡‹ƒŽ™ƒ›•‡™Š‘™–‘‹’”‡••–Š‡ƒ—†‹‡ ‡ǤȋGolicaʹͲͳ͵Ȍ

ͳͷŠ‡”‡™‡”‡͵ͷ—•‹ ‹ƒ•ƒ†•‹‰‡”•™Š‘’‡”ˆ‘”‡†™‹–Š–Š‡˜•‡‹•‘˜‡”–Š‡›‡ƒ”•Ǥ

49 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

ƒæ‘ ˜•‡‹ †‡• ”‹„‡• Š‘™ Š‹• ‰”ƒ†ˆƒ–Š‡” ƒ†˜‹•‡† Š‹ ƒ„‘—– Ž‡ƒ†‡”•Š‹’ •–”ƒ–‡‰‹‡•ǣ

Š‡  ƒ‡–‘‰”ƒ†’ƒˆ‘”ƒ†˜‹ ‡ǡŠ‡Š‡Ž’‡†‡ƒŽ‘–ǤŽ•‘™‹–Šƒ†˜‹ ‡‘ Š‘™–‘Ž‡ƒ†–Š‡‡•‡„Ž‡ǡ„‡ ƒ—•‡Š‡™ƒ•ƒ˜‡”›‰‘‘†„‘••Ǥ Ž‹‡†‹––Šƒ– –Š‡„‘•••Š‘—Ž†‘–Šƒ˜‡–Š‡‘‡›ǡ•‘‹›‰”‘—’›—•‹ ‹ƒ•ȋ‹ƒæ‡ ˜•‡‹ǯ•‡•‡„Ž‡ǡ‘–‡ǤǤȌ–ƒ‡ ƒ”‡‘ˆ–Š‡ϐ‹ƒ ‡•ƒ†•Šƒ”‡–Š‡•ƒŽƒ”›Ǥ ‡Šƒ˜‡ ‘–”‘Žƒ† ™‘—Ž†‡˜‡”–ƒ‡ƒ› ‘‹••‹‘Ǥ ‘—”„ƒ†–Š‡‰—‹Ǧ –ƒ”’Žƒ›‡”–ƒ‡•–Š‡‘‡›ƒ†–Š‡Š‡•Šƒ”‡•‹–Ǥȋ‘’‹ƒʹͲͳ͵„Ȍ

Ensemble of brothers Avsenik Brigita Avsenik, Ȃ‡š‡ —–‡•Ȁ the wife of ’‡”ˆ‘”•—•‹  Formal Slavko AvsenikȂ ™‹–ŠƒŠ‹‰ŠŽ‡˜‡Ž managerȂ •—’’‘”–•ˆ‘”ƒŽ ‘ˆ’”‘ˆ‡••‹‘ƒŽǦ –ƒ‡• ƒ”‡ ƒƒ‰‡”ƒ†–Š‡ ‹•ƒ† ”‡ƒ–‹˜‡Ž› Radioƒ† ‘ˆ–Š‡ ˜•‡‹̵•˜‹•‹‘ǡ ‘ŽŽƒ„‘”ƒ–‡•‹ recording –‹‡–ƒ„Ž‡ǡ ‘—‹ ƒ–‡• ‘‘ techniques ‘”‰ƒ‹•‡• ™‹–Šˆƒ• †‡ ‹•‹‘• ‹’ƒ ––Š‡ ‘ ‡”–• Brothers Slavko ˜•‡‹̵• Avsenik & Vilko •— ‡•• OvsenikȂ‹†‡ƒǡ ˜‹•‹‘ǡ—•‹ ǡ ƒ””ƒ‰‡‡–

ŽŽ—•–”ƒ–‹‘ʹǤ–‡’•‘ˆ–Š‡˜•‡‹•ǯ™‘”ϐŽ‘™ƒ†–Š‡†‹•–”‹„—–‹‘‘ˆŽ‡ƒ†‡”•Š‹’•–”ƒ–‡‰‹‡• ƒ†ƒ’’”‘ƒ Š‡•Ǥ‘—” ‡ǣ‘Œ ƒƒæƒǤ

THE YOUNG AVSENIKS ȃ THE SAŠA AVSENIK ENSEMBLE

ƒæ‘˜•‡‹ǡŽƒ˜‘ǯ•‰”ƒ†•‘ǡ†‡ ‹†‡†–‘„‡ ‘‡ƒ’”‘ˆ‡••‹‘ƒŽƒ ‘”†‹Ǧ ‘‹•–Ǥ ‡•ƒ™‘”‡‘’’‘”–—‹–‹‡•‹–Š‡’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ‡•‡„Ž‡ –Šƒ‹”‘ —•‹ ™‹–Š™Š‹ ŠŠ‡Šƒ†„‡‡‹˜‘Ž˜‡†Ǥ ʹͲͲͻŠ‡‡•–ƒ„Ž‹•Š‡† Š‡ƒæƒ˜•‡‹•‡„Ž‡Ǥ

‡˜‡”–Š‘—‰Š– ™‘—Ž†„‡ ‘‡ƒ’”‘ˆ‡••‹‘ƒŽƒ ‘”†‹‘’Žƒ›‡”ǡ„‡ ƒ—•‡  Šƒ˜‡–”ƒ‹‹‰‹–‘—”‹•Ǥ—”ϐ‹”•–‡•‡„Ž‡‹•‡ ‘†ƒ”›• Š‘‘Ž‹ Ž—†‡†–Š‡ †”—•ǡ„—––Š‹••–‘”›†‹†ǯ–‡†™‡ŽŽǡ„‡ ƒ—•‡‹–™ƒ•†‹ˆϐ‹ —Ž––‘‰‡–‡„‡”•Ǥ ‡•ƒ‹†™‡™‡”‡‰‘‹‰–‘Šƒ˜‡ƒ”‘ ‰”‘—’ƒ†–Š‡„‘›•ƒŽ”‡ƒ†›•ƒ™„‡‡” ƒ†›‘—‰Žƒ†‹‡•Ǥ—–™Š‡™‡•–ƒ”–‡†™‹–Š’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ •‘ ‹ƒŽ

50 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

‰ƒ–Š‡”‹‰™‡”‡‹ˆ‘ —•ǣ›‘—‰‘–‘ƒ’ƒ”–›ǡ›‘—’Žƒ›ƒ†Šƒ˜‡ˆ—Ǥ‡•–ƒ”–‡† –‘’Žƒ›’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ •’‘–ƒ‡‘—•Ž›Ǥȋ‘’‹ƒʹͲͳ͵„Ȍ

Š‡ ‰”‘—’ǯ• ’”‡‹‡”‡ ™ƒ• ‹ ‘˜‡„‡” ʹͲͲͻ ‹ ƒ –‡Ž‡˜‹•‹‘ •Š‘™ ƒŽŽ‡† Muzikantenstadl ȋ ƒ› „ƒ” ™‹–Š ‹•–”‡Ž•Ȍǡ „”‘ƒ† ƒ•– Ž‹˜‡ ‹ ‡”ƒ›ǡ —•–”‹ƒƒ†™‹–œ‡”Žƒ†Ǥ––Š‡•ƒ‡–‹‡–Š‡›‘—‰˜•‡‹•™ƒ–‡†–‘†‘ •–—†‹‘”‡ ‘”†‹‰•ƒ†•‘‘–Š‡›”‡ ‘”†‡†–Š”‡‡ǯ•ȋNa son«ni strani AlpȂ –Š‡•—›•‹†‡‘ˆ–Š‡Ž’•ǡʹͲͲͻǢZavrtimo se – ‡–ǯ•–—”ƒ”‘—†ǡʹͲͳͳǢ Dolge so no«iȂŠ‡‹‰Š–•ƒ”‡Ž‘‰ǡʹͲͳͶȌǤŠ‡ƒŽ„—•‹ Ž—†‡‡™ƒ””ƒ‰‡Ǧ ‡–•‘ˆˆƒ‹Ž‹ƒ”˜•‡‹•‘‰•ƒ•™‡ŽŽƒ•‡™‘‡•™”‹––‡„›Žƒ˜‘ƒ† ƒ””ƒ‰‡†„›‹Ž‘ǤŠ‡˜•‡‹„”‘–Š‡”•Œ‘‹‡†–Š‡‹” ”‡ƒ–‹˜‡ˆ‘” ‡•ƒˆ–‡” ʹͲ›‡ƒ”•–‘Š‡Ž’–Š‡–Š‹”†‰‡‡”ƒ–‹‘‘ˆˆƒ‹Ž›—•‹ ‹ƒ•ƒ†ƒæ‘˜•‡‹ ’”‘—†Ž›•–ƒ–‡•ǣ

› ”ƒ†ˆƒ–Š‡” ™ƒ• ˜‡”› ’”‘—† ƒ† Šƒ’’› ™Š‡ Š‡ •ƒ™ ‡ ˆ‘” –Š‡ ϐ‹”•– –‹‡™‹–Š–Š‡ƒ ‘”†‹‘ƒ†‹ƒƒ–‹‘ƒŽ ‘•–—‡Ǥ ”ƒ†’ƒ”‡–•™‹•Š–Š‡‹” ‰”ƒ† Š‹Ž†”‡–‘–ƒ‡‘˜‡”•‘‡–Š‹‰ˆ”‘–Š‡Ǥ ”ƒ†’ƒ•—”’”‹•‡†‡ǡ„‡Ǧ ƒ—•‡Š‡™ƒ••‘’”‘—†‘ˆ‡ǡ„—–Š‡‡˜‡”ˆ‘” ‡†‡–‘‹–Ǥ ‡‰ƒ˜‡‡ƒ‘’‡ Šƒ†•Ǥ‡‘’Ž‡•‘‡–‹‡•ƒ•‡ǣDz‹†‰”ƒ†’ƒ•ƒ››‘—Šƒ˜‡–‘†‘‹–ǫdz—–‹ ˆƒ –ǡŠ‡ƒŽŽ‘™‡†‡–‘ Š‘‘•‡ˆ”‡‡Ž›„‡–™‡‡–‘—”‹•ǡ•’‘”–•ƒ†—•‹ Ǥ ‡ ™‡–Š‹•™ƒ›ƒ†Š‡Ž‡–‡ϐ‹†‹‡Ǥȋ‘’‹ƒʹͲͳ͵„Ȍ

Š‡ ƒæƒ ˜•‡‹ •‡„Ž‡ ’‡”ˆ‘”• ͳ͹Ͳ –‹‡• ’‡” ›‡ƒ”ǡͳͳͲ –‹‡• ‘ˆ ‹– ƒ„”‘ƒ†ǤŠ‡›Šƒ˜‡˜‹•‹–‡† ‡”ƒ›ǡ—•–”‹ƒǡ™‹–œ‡”Žƒ†ǡ –ƒŽ›ǡ ”ƒ ‡ǡ‡–ŠǦ ‡”Žƒ†•ǡ”‘ƒ–‹ƒǡ‡Ž‰‹—ƒ†ƒƒ†ƒ‘–Š‡‹” ‘ ‡”––‘—”•Ǥ ‘†ƒ›Š‡ƒæƒ˜•‡‹•‡„Ž‡Šƒ••‡˜‡‡„‡”•ǡƒ†ƒæƒǯ•ˆƒ–Š‡”ǡ ”‡‰‘”˜•‡‹Œ‘‹•–Š‡‘ ƒ•‹‘ƒŽŽ›ǤŠ‡‰”‘—’Šƒ•ƒ ‡”ƒƒƒ‰‡” ™Š‘”—•–Š‡ƒ†‹‹•–”ƒ–‹˜‡ƒ†Ž‘‰‹•–‹ ƒŽ•‹†‡‘ˆ–Š‡‹”™‘”ƒ†–Š‡›”‡Ž› —’‘ƒƒ‰‡ ›ˆ‘”’”‘ˆ‡••‹‘ƒŽ”‡’”‡•‡–ƒ–‹‘Ǥ‡ ƒ—•‡–Š‡›‘—‰˜•‡‹• ƒŽ•‘ˆ‘ —•‘ ‡”ƒ•’‡ƒ‹‰ƒ—†‹‡ ‡•ǡ•‹ ‡ʹͲͳʹ–Š‡›Šƒ˜‡ƒŽ•‘„‡‡ ‘™ƒ•Sašo Avsenik und Seine Oberkrainerȋƒæ‘˜•‡‹ƒ†Š‹•„‡”Ǧ ”ƒ‹‡”•Ȍ.Š‹•™ƒ•ƒ‹–‡–‹‘ƒŽǡƒ”‡–Ǧƒ†„”ƒ†Ǧ‘”‹‡–‡††‡ ‹•‹‘ˆ‘” –Š‡›‘—‰‡”‰‡‡”ƒ–‹‘ƒ•‘’’‘•‡†–‘–Š‡‘Ž†‡”‰‡‡”ƒ–‹‘Ǥ Š‡ƒæƒ˜•‡‹•‡„Ž‡‡–‡”‡†–Š‡—•‹ ‹†—•–”›™‹–Š ‘•‹†‡”ƒ„Ž‡ —Ž–—”ƒŽ ƒ’‹–ƒŽǤŠ‡›‡Œ‘›ƒ‡”‡ ‘‰‹–‹‘ǡ—•‹ ƒŽŠ‡”‹–ƒ‰‡‘ˆ–Š‡˜•Ǧ ‡‹•ƒ†–Š‡ϐ‹ƒ ‹ƒŽ•—’’‘”–‘ˆ–Š‡ˆƒ‹Ž›Ǥƒæƒ“—‹ Ž›ƒ†ƒ’–‡†–‘–Š‡†‡Ǧ ƒ†•‘ˆ–Š‡ƒ”‡–Ǥ ‡‹˜‹–‡† —”‹Œ”‡ ǡƒƒ –‘”‹–Š‡Ž‘˜‡‡ƒ–‹‘ƒŽ Š‡ƒ–”‡”ƒƒŒ—„ŽŒƒƒǡ–‘˜ƒ”›–Š‡‹”’”‘‰”ƒ‡™‹–Š•–ƒ†Ǧ—’ ‘‡†›Ǥ ‡Šƒ•ƒ•‹‹Žƒ””‘Ž‡ƒ•–Š‡–”—’‡–‡” ”ƒ ‘æ‹”‹ƒæ‘ǯ•‰”ƒ†ˆƒ–Š‡”ǯ• ‡•‡„Ž‡ǤŠ‡‹”ˆ‘”—Žƒˆ‘”•— ‡••‹•„ƒ•‡†—’‘–Š‡•‡Ž‡ –‹‘‘ˆ–Š‡„‡•–ǡ ƒ†ƒ†ƒ’–‹‰–‘Šƒ˜‡’”‘˜‡—•‹ ƒ†‡–‡”–ƒ‹‹‰ ‘–‡–•Ǣ–Š‡›ƒ –ˆ”‘ –Š‡‹”‘™Ž‡†‰‡‘ˆ–Š‡ƒ••Ǧ—•‹ –ƒ•–‡ǡ–‡ Š‘Ž‘‰›ǡƒ†‘”‹‡––Š‡•‡Ž˜‡• –‘™ƒ”†•›‘—–Šƒ†—”„ƒŽ‹ˆ‡Ǥ•ƒæ‘˜•‡‹•ƒ‹†ǣ

51 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

‡ƒŽ•‘ˆ‘—†—•‹ ‹ƒ•‘ ƒ ‡„‘‘ǤŠ‡™‡Š‡Ž†ƒƒ—†‹–‹‘ƒ† ƒ‡ –‘‰‡–Š‡”ǤŠ‡”‡ƒ”‡–›”‹ƒ•ǡ’’‡”ƒ†‘™‡”ƒ”‹‘Žƒ•ƒ†ƒ”‹–Š‹ƒ•‹ –Š‡‰”‘—’ǤŽƒ˜‘ƒ†‹Ž‘ƒ”‡ ‘‘’‡”ƒ–‹‰ǡ–‘‘ǡƒ•™‡ŽŽƒ•›ˆƒ–Š‡” ”‡‰ƒǤ Š‡–‡š–•ƒ”‡„› ˜ƒ‹˜‡ Ǥ‡–”›–‘‰‡––Š‡„‡•–ƒ† ‘‘’‡”ƒ–‡™‹–Š–Š‡„‡•–Ǥ ȋGolicaʹͲͳ͵Ȍ

—”ƒ—†‹‡ ‡‹•‘•–Ž››‘—‰’‡‘’Ž‡ǡƒ„”‘ƒ†–Š‡ƒ—†‹‡ ‡‹••–‹ŽŽˆ”‘› ‰”ƒ†’ƒǤȋPrava idejaʹͲͳ͵Ȍ

CONCLUSION

Ž‘•‡ˆƒ‹Ž›–‹‡•ǡƒ Ž‡ƒ”˜‹•‹‘ƒ†ƒ’”‘ˆ‡••‹‘ƒŽƒ––‹–—†‡™‡”‡”‡™ƒ”†‡† ™‹–Š‰”‡ƒ–•— ‡••Ǥ –Š‡˜•‡‹•ǯ ƒ•‡™‡ ƒ‘–”‡ƒŽŽ›•’‡ƒ‘ˆƒ Ž‡ƒ” •–”ƒ–‡‰‹ ’ŽƒǤ ˆ™‡–ƒŽƒ„‘—––Š‡‹”—•‹ †‡˜‡Ž‘’‡–ǡ–Š‡› ™‡”‡Ž‡ƒ”Ǧ ‹‰„›†‘‹‰ƒ†„›‘„•‡”˜‹‰–Š‡ƒ—†‹‡ ‡ǯ•”‡•’‘•‡ǤŠ‹•–ƒ –‹ Šƒ†‹–• „‡‡ϐ‹–•ƒ††”ƒ™„ƒ •Ǥ –™ƒ•’”‹ƒ”‹Ž›ƒ‹–—‹–‹˜‡’”‘ ‡••ˆ”‘™Š‹ Š — Š ƒ„‡Ž‡ƒ”‡†ƒ„‘—– ”‡ƒ–‹˜‹–›ƒ†‹‘˜ƒ–‹‘‹–Š‡—•‹ ƒ† —ŽǦ –—”ƒŽ‹†—•–”‹‡•Ǥƒ–‡”ǡ–Š‡›—•‡†‡™–‡ Š‘Ž‘‰‹‡•ƒ†”‡ ‘”†‹‰‘’’‘”–—‹Ǧ –‹‡•ǡ’ƒ‹”‡†™‹–Š–Š‡†‡•‹”‡ˆ‘”’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǡ™Š‹ Š™ƒ•™ƒ”Ž› ”‡ ‡‹˜‡†„›–Š‡”ƒ†‹‘ƒ—†‹‡ ‡ǤŠ‡”‡™‡”‡ǡ‘ˆ ‘—”•‡ǡŽ— › ‹” —•–ƒ ‡•ǡ ϐ‹†‹‰–Š‡•‡Ž˜‡•‹–Š‡”‹‰Š–’Žƒ ‡ƒ––Š‡”‹‰Š––‹‡ǡ™Š‹ Š‡ƒ„Ž‡†Š‹‰Š‡” ”‡ ‘‰‹–‹‘‘–Š‡•–ƒ‰‡Ǥ•Žƒ˜‘˜•‡‹ ”Ǥ•ƒ‹†ǣ

Š‡˜•‡‹•ǯ—•‹ †‡˜‡Ž‘’‡†ˆ‘”͸Ͳ›‡ƒ”•Ǥ͸Ͳ›‡ƒ”•‘ˆŽ‡ƒ”‹‰ˆ”‘–Š‡ƒ—Ǧ †‹‡ ‡ƒ† ‘‘’‡”ƒ–‹‘™‹–Š–Š‡ƒ—†‹‡ ‡‘–Š‡‹”‘™™ƒ›Ǥȋ‘’‹ƒʹͲͳ͵ƒȌ

Š”‘—‰Š–‹‡ƒ†‡š’‡”‹‡ ‡ǡ–Š‡˜•‡‹•†‡˜‡Ž‘’‡†•—’’‘”–‹˜‡„‡Šƒ˜‹‘—” ˆ‘”ƒŽŽ‹˜‘Ž˜‡†‹–Š‡‹”‡•‡„Ž‡ǡƒ•–”‘‰ ‘‹–‡––‘“—ƒŽ‹–› ‘–”‘Žǡ ‘”‰ƒ‹œƒ–‹‘ƒŽ•’‹”‹–ǡ‡–”‡’”‡‡—”‹ƒŽ‹‹–‹ƒ–‹˜‡•ǡ’‡”•‹•–‡ ‡ƒ†•‡ŽˆǦ ‘ϐ‹Ǧ †‡ ‡ ‹ ‹†‹˜‹†—ƒŽ ƒ† ‘”‰ƒ‹•ƒ–‹‘ƒŽ ’‡”ˆ‘”ƒ ‡Ǥ Š‡ ˆƒ‹Ž› ‡„‡”• ™‡”‡–Š‡•–”ƒ–‡‰‹ ‘˜‡”•ƒ†’‡”ˆ‘”‡”•ƒ––Š‡•ƒ‡–‹‡ǡƒ†ˆ‘”ƒŽƒ† ‹ˆ‘”ƒŽƒƒ‰‡”•™‡”‡–Š‡”‡–‘Š‡Ž’”‡ƒŽ‹•‡ƒ–Ž‡ƒ•–•‘‡‘ˆ–Š‡‹”†”‡ƒ•Ǥ Š‡›ƒŽ•‘Ž‡ƒ”‡†ˆ”‘–Š‡‹”‹•–ƒ‡•ǡ‡•’‡ ‹ƒŽŽ›‹–‡”•‘ˆ–Š‡‹”ƒ‹˜‡–› ƒ†–”—•–‹‰–Š‡™”‘‰’‡‘’Ž‡™Š‘ƒ›–‹‡•„‡‡ϐ‹–‡†ˆ”‘–Š‡‹”—•‹  ƒ†’‡”ˆ‘”ƒ ‡•Ǥ Š‡˜•‡‹•ǯ„—•‹‡••’Žƒǡ•–”ƒ–‡‰‹ ƒƒ‰‡‡–ƒ†Ž‡ƒ†‡”•Š‹’ȂƒŽǦ –Š‘—‰Š–Š‡›™‡”‡‘–ˆ‘”ƒŽŽ›”‡ ‘”†‡†Ȃƒ”‡–Š‡‘†‡Ž‘™Š‹ Š™‡ ƒ ‘„•‡”˜‡ƒ†Ž‡ƒ”ƒ„‘—––Š‡‡š‹•–‡ ‡ǡ‰”‘™–Š‘’’‘”–—‹–‹‡•ƒ†’‹–ˆƒŽŽ•‹ ”‡ƒ–‹˜‡—•‹ ‹†—•–”‹‡•ǤŠ‡‹”—Ž–‹Ǧ‰‡‡”ƒ–‹‘„—•‹‡••‘†‡Ž•–”ƒ–‡‰› ƒ„‡•—‡†—’‹–Š”‡‡’ƒ”–•ǣ

52 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

ͳǤ Missionȋ ”‡ƒ–‡ƒ†’Žƒ›Š‹‰ŠǦ“—ƒŽ‹–›’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ǡ‡–‡”–ƒ‹ ƒ†‹•’‹”‡–Š‡ƒ—†‹‡ ‡ȌǢ ʹǤ The long-term visionȋ„—‹Ž†‹‰–Š‡˜•‡‹„”ƒ†‹Ž‘˜‡‹ƒƒ†ƒ„”‘ƒ†ǡ ’”‡•‡–‹‰—‰‘•Žƒ˜‹ƒƒ†Ž‘˜‡‹ƒ–‘–Š‡™‘”Ž†ȌǢ ͵Ǥ Strategic management and leadershipǣ Ȃ ‘”ȋ‘–‹˜ƒ–‹‘ƒ†ƒ•‡•‡‘ˆ„‡Ž‘‰‹‰ǡ™”‹–‹‰ƒ†’Žƒ›‹‰—•‹ ǡ ”‡ƒ–‹˜‹–›ǡ’”‘ˆ‡••‹‘ƒŽ‹•ǡ‘”‰ƒ‹•ƒ–‹‘‘ˆ™‘”ǡ ‘ŽŽ‡ –‹˜‡†‡ ‹•‹‘• ƒ† ‘‘’‡”ƒ–‹‘ǡ ‘‹–‡–Ȍ Ȃ ƒ”‡–‹‰ȋ‘™‹‰–Š‡ƒ”‡–ǡ—•‹ ƒŽ–ƒ•–‡•ƒ†—•‹ –‡ Š‘Ž‘Ǧ ‰‹‡•ǡƒ”‡–‹‰–Š‡‹”—•‹ ƒ†—•‹ ’”‘†— –•ǡ–Š‡‹–‡‰”ƒ–‹‘‘ˆˆƒǦ ‹Ž›ƒ†‘ˆϐ‹ ‹ƒŽƒƒ‰‡”•‹•ƒŽ‡•Ȍ Ȃ ƒ”‹‰•ȋŽ‹˜‹‰™‹–Š–Š‡‹”‘™—•‹ ȌǤ ˜•‡‹•–”ƒ–‡‰‹ ”‹•• ƒ„‡„”‘‡†‘™ƒ•ˆ‘ŽŽ‘™•ǣ Ȃ –‡”ƒŽȋˆ‡‡Ž‹‰–Š‡†‡ƒ†–‘ ‘•–ƒ–Ž›„‡–Š‡„‡•–ƒ† ”‡ƒ–‹˜‡ǡ ™‘”–‘–Š‡ˆ—ŽŽ‡•–ǡ„‡‹‰ Ž‘•‡†–‘‡š–‡”ƒŽ—•‹ ƒŽ‹‘˜ƒ–‹‘ǡ–Š‡ „ƒŽƒ ‡ „‡–™‡‡ ˆƒ‹Ž› —•‹ ƒŽ –”ƒ†‹–‹‘ ƒ† ‡™ —•‹ ƒŽ –ƒ•–‡•ǡ ϐ‹š‡† ‘•–•‘ˆƒ‹–ƒ‹‹‰ƒ†‡š’ƒ†‹‰–Š‡˜•‡‹„”ƒ†ȌǢ Ȃ š–‡”ƒŽ ȋƒ‹˜‡–› ™Š‡ •‹‰‹‰ ‘–”ƒ –•ǡ ƒ† ™‘”‹‰ ˆ‘” ƒ •ƒŽŽ ˆ‡‡ƒ––Š‡„‡‰‹‹‰‘ˆ–Š‡‹” ƒ”‡‡”ǡ ‘’‡–‹–‹‘Ȃ–Š‡‰”‡ƒ–—„‡” ‘ˆ’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ‰”‘—’•ǡ–Š‡•ƒ–—”ƒ–‹‘‘ˆ–Š‡ƒ”‡–ǡ‡™ –‡ Š‘Ž‘‰‹‡•™‹–Šƒ ‡••–‘ˆ”‡‡—•‹ ǡ–Š‡†‡˜‡Ž‘’‡–‘ˆ–Š‡‡–‡”Ǧ –ƒ‹‡–‹†—•–”›ȌǤ ‘™‡˜‡”ǡ–Š”‘—‰Š†‡†‹ ƒ–‹‘ǡ Šƒ”‹•ƒƒ†’—”‡Šƒ”†™‘”ǡ–Š‡˜•‡‹• „‡ ƒ‡ ƒ –”‡‡†‘—• —•‹ ƒŽ •— ‡••ǡ ’‡”Šƒ’• Ž‡•• •‘ ‘‡” ‹ƒŽŽ›ǡ„—– –Š‡› Šƒ˜‡ ’”‘˜‹†‡† — Š –‘ –Š‡‹” ‘—‹–›ǡ–Š‡ ’’‡” ƒ”‹‘Žƒ ”‡‰‹‘ǡ –Š‡‹”ƒ–‹˜‡‡‰—Œ‡ƒ†Ž‘˜‡‹ƒǤŠ‡›„‡ ƒ‡ƒ—•‹ ƒŽ˜‘‹ ‡‘ˆŽ‘˜‡‹ƒ ƒ† –Š‡ ™‹†‡” Ž’‹‡ –”ƒ†‹–‹‘•Ǥ Š‡”‡ ™‹ŽŽ –Š‡› ‰‘ ˆ”‘ Š‡”‡ǫ ‹ŽŽ –Š‡ ›‘—‰˜•‡‹•”‡ƒ‹ƒ• Šƒ”‹•ƒ–‹ ƒ•Š‡˜•‡‹”‘–Š‡”••‡„Ž‡‹ ƒ––”ƒ –‹‰–Š‡‡†‹ƒǡˆƒ•ǡϐ‹ŽŽ‹‰ ‘ ‡”–ŠƒŽŽ•ǡ‹’ƒ –‹‰–Š‡‹”ˆ‘ŽŽ‘™‡”•ƒ† –Š‡—•‹ ‹†—•–”›ǫ ƒæ‘˜•‡‹ǡ–Š‡–Š‹”†‰‡‡”ƒ–‹‘—•‹ ‹ƒǡ•‡‡•–Š‡ˆ—–—”‡ƒ•ƒ ‘„‹ƒǦ –‹‘‘ˆ–Š‡‘Ž†ƒ†–Š‡‡™ǡ‘ˆ–”ƒ†‹–‹‘ƒ†‘†‡”‹•Ǥ ‹•‡ƒ•—”‡•‘ˆ•— Ǧ ‡••ƒ”‡ƒ ‘„‹ƒ–‹‘‘ˆ‹‘˜ƒ–‹‘ǡ”‡ ‘‰‹–‹‘ƒ† ‘‡” ‹ƒŽ’”‘™‡••ǣ

–ǯ•‹–‡”‡•–‹‰Š‘™’‘’—Žƒ”Ǧƒ–‹‘ƒŽ—•‹ ‹•†‡˜‡Ž‘’‹‰Ǥ –Š‹‹–ǯ•‹’‘”Ǧ –ƒ–ǡ–Šƒ–™‡ Š‡”‹•Š–Š‡–”ƒ†‹–‹‘Ȃ•ƒ˜‡–Š‡•‘—†–Šƒ–™ƒ•Ȃƒ†–Š‹ƒ„‘—– –Š‡›‘—‰ƒ†‘†‡”‹•‡ƒ•™‡ŽŽǤŠ‡—•–”‹ƒ•†‘–Šƒ–ǤŠ‡ƒŽƒ‡˜‡”‹ƒ †‘‡•‹–ǤŠ‡„”‹‰•‹„—‰Ž‡”•ȋ–”—’‡–‡”•Ȍǡ ‘‡ –•–”ƒ†‹–‹‘™‹–Š’‘’—Žƒ” —•‹ ƒ†ƒ††• ‘‡” ‹ƒŽ˜ƒŽ—‡–‘–Š‡—•‹ Ȃ™‡ŽŽǦ–Š‘—‰Š–‘—–… ™‘—Ž† Ž‹‡–‘†‹• ‘˜‡”ƒ•‘—†–Šƒ–  ‘—Ž† ƒŽŽ›‘™ǤŠ‹•‹•‘‡‘ˆ›ƒ›‰‘Ǧ ƒŽ•ǤŠ‡•‡ ‘†‰‘ƒŽ‹•ǡ–‘ϐ‹†Šƒ”‘›„‡–™‡‡–Š‡–”ƒ†‹–‹‘ƒŽƒ†‘†‡” ‰‡”‡ǡ‘––‘Š—”–‘Ž†‡”ƒ—†‹‡ ‡•ƒ†‘––‘„‡„‘”‹‰ˆ‘”–Š‡›‘—‰’‘’—ŽƒǦ

53 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

–‹‘ǤŠ‡–Š‹”†™‹•Š‹•ǡ–‘ ”‡ƒ–‡ƒ•‘‰ǡ™Š‹ Š™‘—Ž†„‡•—‰‹–Š‡•–”‡‡–•ǥ Š‡”‡ƒ”‡ƒŽ‘–‘ˆ—•‹ ‹ƒ•™Š‘™‘—Ž†Ž‹‡–‘’Žƒ›Ž‹‡–Š‡˜•‡‹•ǤŠ‡› ™ƒ––‘ ‘’›Ǥ˜‡‹ˆ ™‘—Ž†™ƒ––‘’Žƒ›Ž‹‡›‰”ƒ†’ƒǡ™‡‘™–Šƒ––Š‹• ‹•‹’‘••‹„Ž‡ǤŠ‡”‡ˆ‘”‡ǡ •ƒ›ǡ ‘’›‹‰ƒ‡•‘•‡•‡Ǣ›‘—Šƒ˜‡–‘†‘–Š‹‰• †‹ˆˆ‡”‡–Ž›ǤŠ‡™‡’Žƒ›™‹–Š›‡•‡„Ž‡ǡ™‡™ƒ––‘ ‘‡ Ž‘•‡–‘–Š‡ ”‡ ‘”†‹‰•ƒ†‘––‘ Šƒ‰‡–Š‡‡Ž‘†›‘”–Š‡—•‹ ‡••ƒ‰‡Ǥˆ ‘—”•‡™‡ ƒ††‘—”‘™‡Ž‡‡–•‹–‘–Š‡—•‹ ǡ•‘–Šƒ–™Š‡›‘—Š‡ƒ”‘—”—•‹ ƒ† –Š‡˜•‡‹•”‡ ‘”†‹‰•ǡ›‘—‘–‹ ‡–Š‡†‹ˆˆ‡”‡ ‡ǤŠƒ–‹•Žƒ˜‘ƒ†–Š‹•‹• ƒæƒ˜•‡‹Ǥˆ ‘—”•‡ǡ› ”ƒ†’ƒ‹•— Š„‡––‡”ǥ‡ƒ”‡Ž— ›–Šƒ––Š‡”‡ ‹•ƒ•–”‘‰–”ƒ†‹–‹‘„‡Š‹†‘—”ƒ‡Ǥȋ‘’‹ƒʹͲͳ͵„Ȍ

Š‡˜•‡‹„”‘–Š‡”•ƒƒ‰‡‡– ŠƒŽŽ‡‰‡™ƒ•‹ƒŽƒ”‰‡Ž›‹–—‹–‹˜‡–‡•–Ǧ ‹‰’”‘ ‡••™Š‹ Š‹•ƒ‰‘‘†ϐ‹–ˆ‘”—•‹ Ǧ”‡Žƒ–‡† ”‡ƒ–‹˜‹–›ƒ†‹‘˜ƒ–‹‘Ǥ Š‡“—‡•–‹‘•ǣ ‘—Ž†–Š‡˜•‡‹„”‘–Š‡”•Šƒ˜‡–ƒ‡ƒ‘”‡•–”ƒ–‡‰‹ ƒ’Ǧ ’”‘ƒ Š–‘™Š‡”‡–Š‡›™‡”‡Š‡ƒ†‡†™‹–Š–Š‡‹”—•‹ ǫǡ† ‘—Ž†–Š‡›Šƒ˜‡ ƒŽ•‘†‡˜‡Ž‘’‡†ƒ„—•‹‡••’Žƒˆ‘”™Šƒ––Š‡›™‡”‡Š‘’‹‰–‘†‘ǫǡ”‡ƒ‹ —ƒ•™‡”‡†Ǥ Š‡› ”‡ƒ–‡† ƒ •— ‡••ˆ—Ž „—•‹‡•• ‘—– ‘ˆ Ž‘˜‡ ‘ˆ –”ƒ†‹–‹‘ƒŽ —•‹ Ǥ Š‡ ’‘™‡” ‘ˆ ’ƒ••‹‘ ƒ† ‘‹–‡– –‘ –Š‡‹” ‹†‡ƒŽ• ’”‘˜‹†‡† ƒ •‘—†ˆ‘—†ƒ–‹‘ˆ‘”•— ‡••ǤŠ‡‹”ƒŽ‘•–‹’”‘˜‹•ƒ–‹‘ƒŽƒ–—”‡‘ˆ–ƒ –‹  ƒ† ’Žƒ‹‰ ™ƒ• ˜‡”› ƒ’’”‘’”‹ƒ–‡ ˆ‘” ”‡ƒ–‹˜‹–› ƒ† ‹‘˜ƒ–‹‘ ™‹–Š‹ –Š‡—•‹ ‹†—•–”›Ǥ ‘™‡˜‡”ǡ‹‘˜ƒ–‹˜‡ǡ‡‡”‰‡–’Žƒ‹‰Šƒ† –Š‡‡‡† ˆ‘”‘”‡‘ˆƒ•–”ƒ–‡‰‹ ˆ‘ —•‘–Š‡’ƒ”–‘ˆ–Š‡„”‘–Š‡”•Ǥ –™ƒ•†‡˜‡Ž‘’‡† ™‹–Š –Š‡ Š‡Ž’ ‘ˆ –Š‡ ˜•‡‹•ǯ ƒƒ‰‡”•Ǥ Š‡”‡ ‹• ‘ ‘‡ ƒ•™‡” ‹ˆ ‘”‡ –”ƒ†‹–‹‘ƒŽ•–”ƒ–‡‰‹ –Š‹‹‰”‡ƒŽŽ›Šƒ•ƒ”‘Ž‡‹–Š‡ƒ”–•Ȃ‘”™Š‡–Š‡”–Š‡ ’Žƒ‹‰’”‘ ‡•••Š‘—Ž†‡‡”‰‡ˆ”‘–Š‡•ƒ‡–›’‡‘ˆ ”‡ƒ–‹˜‡ǡ‹‘˜ƒ–‹˜‡ ƒ’’”‘ƒ Š—•‡†ˆ‘”–Š‡—•‹ ‹–•‡ŽˆǤŠ‡‘•–ƒ’’”‘’”‹ƒ–‡™ƒ›–‘•–”ƒ–‡‰‹ ƒŽŽ› ”‡ƒ–‡ƒ’Žƒˆ‘”•— Š„—•‹‡••‡•†‡’‡†•‘ƒ› ‘†‹–‹‘•ǤŠ‹•–›’‡‘ˆ —•‹ ‹†—•–”›‹•‘–‡ ‡••ƒ”‹Ž›†‡•–‹‡†–‘„‡”—ƒŽ‘‰–Š‡Ž‹‡•‘ˆ™Šƒ– –Š‡–™‘„”‘–Š‡”•†‹†Ȃ‹’”‘˜‹•‡ƒŽ‘‰–Š‡™ƒ›ǡ‰—‹†‡†„›–Š‡‹”’ƒ••‹‘ƒ† ‘‹–‡––‘–Š‡—•‹ Ǥ – ‘—Ž†„‡’Žƒ‡†ƒŠ‡ƒ†ǡ„—––Š‡“—‡•–‹‘‹•ǡ‹ˆ •— Š•–”ƒ–‡‰‹ ’Žƒ‹‰ƒŽ•‘„”‹‰•–Š‡•ƒ‡—•‹ •— ‡••ƒ† Šƒ”‹•ƒǤ Ž›–‹‡™‹ŽŽ–‡ŽŽ‹ˆ–Š‡–Š‹”†‰‡‡”ƒ–‹‘™‹–Šƒ Ž‡ƒ”•–”ƒ–‡‰›™‹ŽŽƒ Š‹‡˜‡–Š‡ •ƒ‡—•‹ •— ‡••ƒ•–Š‡‹”’”‡†‡ ‡••‘”•Ǥ

REFERENCES AND SOURCES

—•–‹ǡ‘„‡”–ǤʹͲͲ͹ǤPaul Robertson and the Medici String Quartetȋƒ•‡–—†›ͻǦ͸Ͳ͹ǦͲͺ͵ȌǤ ‘•–‘ǡƒ••ƒ Š—•‡––•ǣ ƒ”˜ƒ”†—•‹‡•• Š‘‘ŽǡͳȂͳ͹Ǥ Avsenik Slavko: “,e nas lahko kdo ujame, je to moj vnuk!” Ob «astitljivem jubileju smo se pogo- varjali z glasbenikomǤʹͲͲͻǤŒ—„ŽŒƒƒǣǡʹ͸ǤͳͳǤ˜ƒ‹Žƒ„Ž‡ƒ–ǣŠ––’ǣȀȀ™™™Ǥ ”–˜•Ž‘Ǥ•‹Ȁœƒ„ƒ˜ƒȀ†”—œƒ„ƒǦ”‘‹ƒȀ•Žƒ˜‘Ǧƒ˜•‡‹Ǧ ‡Ǧƒ•ǦŽƒŠ‘Ǧ†‘Ǧ—Œƒ‡ǦŒ‡Ǧ–‘Ǧ‘ŒǦ ˜—Ȁʹͳ͹͹͸Ͷȋƒ ‡••‡†ͻ’”‹ŽʹͲͳͶȌǤ

54 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

ƒƒŠƒǡ ‘‹ ƒ† ‹ Žƒ›ˆ‘‘–Ǥ ʹͲͲͶǤ Slovenian National Orchestra ȋƒ•‡ –—†› Ǧ ǦͲͺ͵ͺȌǤ Šƒ”Ž‘––‡•˜‹ŽŽ‡ǡ ‹”‰‹‹ƒǣ ƒ”†‡ —•‹‡•• —„Ž‹•Š‹‰ǡ ‹˜‡”•‹–› ‘ˆ ‹”‰‹‹ƒǡ ͳȂͳͲǤ Šƒ”ƒ˜‘”–‹ǡŠƒ•ƒ”ǡ ƒ‡–”ƒ—•ƒ†Š‹”Ž‡›Ǥ’‡ ‡ǤʹͲͳʹǤ Blue Man Group. Creativity Life and Surviving an Economic Meltdownȋƒ•‡–—†›ͻǦͺͳͲǦͳͲͺȌǤ‘•–‘ǡƒ••ƒ Š—•‡––•ǣ ƒ”˜ƒ”†—•‹‡•• Š‘‘ŽǡͳȂʹͷǤ ˜‡–‘ǡ ‰‘”ǤʹͲͲ͹ǤZvoki Slovenije: od ljudskih godcev do Avsenikov: razstava, Slovenski etno- grafski muzej, 22. november 2007 Ȃ september 2008 = Sounds of Slovenia: from folk musi- cians to the Avseniks: the exhibition by The Slovene Ethnographic Museum, 22 November 2007 Ȃ September 2008ǤŒ—„ŽŒƒƒǣŽ‘˜‡•‹‡–‘‰”ƒˆ•‹—œ‡ŒǤ –‡”‘˜‹©ǡƒǤʹͲͲͺǤDz ‘ŽŽ‘”‹œ‡œƒ‘˜‘”ƒ„‘ǤŒ—†•ƒǡƒ”‘†‘Ǧœƒ„ƒ˜ƒǡ–—”„‘ˆ‘ŽdzǤȑƒ ŠǦ ‡Ž‘”ǯ•–Š‡•‹•ȐǤŒ—„ŽŒƒƒǣ‹˜‡”œƒ˜Œ—„ŽŒƒ‹ǡ ƒ—Ž–‡–ƒœƒ†”—ā„‡‡˜‡†‡Ǥ ‡”„‡āƒ”ǡ ƒǤͳͻͻͷǤDz‡•‡†‹Žƒ˜•‡‹‘˜‹Šƒ”‘†‘œƒ„ƒ˜‹Š’‘’‡˜ͳͻͷ͵ȂͳͻͺͷƒŽ‹’‘’‡˜«‹ ‡ ‹Ž‡—ƒ”‘†—dzǤTraditionesʹͶǣ͵͵ͳȂ͵͵ͻǤ ƒŽ‹«ǡ ‘ā‡ǤʹͲͳʹǤNarodnozabavna glasba – je res “goveja”? ǡŽ‘˜‡•‹‰Žƒ•„‡‘‹ˆ‘”Ǧ ƒ ‹Œ•‹ ‡–‡”ǡ ͻǤ ͵Ǥ ˜ƒ‹Žƒ„Ž‡ ƒ–ǣ Š––’ǣȀȀ™™™Ǥ•‹‰‹ Ǥ•‹Ȁ•Ž‘˜‡•ƒǦ‰Žƒ•„ƒǦ’‘Ǧœƒ”‹ŠȀ ƒ”‘†‘œƒ„ƒ˜ƒǦ‰Žƒ•„ƒȋƒ ‡••‡†͵‡ ‡„‡”ʹͲͳ͵ȌǤ Golica, zgodba o skladbi.Zgodba o Ansamblu bratov Avsenik (dokumentarni ϔilm).ʹͲͳ͵Ǥ  ͳǡ ʹ͵Ǥ ͳͲǤ ˜ƒ‹Žƒ„Ž‡ ƒ–ǣ Š––’ǣȀȀ™™™Ǥ”–˜•Ž‘Ǥ•‹Ȁ‘ŒƒǦ‰‡‡”ƒ ‹ŒƒȀ”–˜Ǧœƒ‡Ȁ’”‹’‘”‘ ƒǦ ‘Ȁ‘‰Ž‡Œ–‡Ǧ•‹Ǧ‹‰”ƒ‘Ǧ†‘—‡–ƒ”‹Ǧϐ‹ŽǦ‘ǦŽ‡‰‡†ƒ”‹Ǧ‰‘Ž‹ ‹Ȁ͵ʹͲͺͲ͸ ȋƒ ‡••‡† ͳͲ ‘Ǧ ˜‡„‡”ʹͲͳ͵ȌǤ ‡” ‘‰ǡŽ‡•‹ǤʹͲͲͺǤS polko v svet. Glasbene poti bratov Avsenik.‡‰—Œ‡ǣ˜•‡‹Ǥ ‡āǡ‘”‹•ǤʹͲͳͷǤDz’‘”‘«‹Ž‘‘–”‘‹œ‡ƒ˜‡””‡‡ƒdzǤDeloǡͳ͸ǤʹǤ˜ƒ‹Žƒ„Ž‡ƒ–ǣŠ––’ǣȀȀ™™™Ǥ†‡Ž‘Ǥ •‹Ȁ‡ŒƒȀ„Ž‘‰‹Ȁ•’‘”‘ ‹Ž‘Ǧ‘–”‘ǦœǦ„‡ƒ˜‡”Ǧ ”‡‡ƒǤŠ–Žȋƒ ‡••‡†ͳͺ ‡„”—ƒ”›ʹͲͳͷȌǤ —˜ƒ«‹«ǡ ƒ–ƒ”‹ƒǤ ʹͲͲͶǤ Dz ȋ‡Ȍ‘«‹ ‹œ˜‹”‡‰ƒǤ ‡•‘ƒ ‡ ƒ˜–‡–‹«‘•–‹ ˜ ’‘—•–˜ƒ”ŒƒŒ— •Ž‘˜‡•‡‰ƒ ŽŒ—†•‘‰Žƒ•„‡‡‰ƒ ‹œ”‘«‹ŽƒdzǤ Glasnik Slovenskega etnološkega društva ͶͶȀʹǣ ͳͶȂʹʹǤ —˜ƒ«‹«ǡ ƒ–ƒ”‹ƒǤ ʹͲͲͷǤ DzŠ‡ ‘’—Žƒ”‹œƒ–‹‘ ‘ˆ Ž‘˜‡‹ƒ ‘Ž —•‹  „‡–™‡‡ –Š‡ ‘ ƒŽ ƒ† Ž‘„ƒŽǤ‡†‡’–‹‘‘”‘™ˆƒŽŽ‘ˆƒ–‹‘ƒŽ ‡”‹–ƒ‰‡dzǤ Traditiones͵ͶȀͳǣʹͲͻȂʹͳͻǤ ȏŠ––’ǣȀȀ†šǤ†‘‹Ǥ‘”‰ȀͳͲǤ͵ͻͺ͸Ȁ”ƒ†‹–‹‘ʹͲͲͷ͵ͶͲͳͳ͹Ȑ ‹ϐ‹ ǡ‘ŒƒǤʹͲͲͷƒǤDz‘•–—‹”ƒŒ‡ƒ”‘†‘Ǧœƒ„ƒ˜‹Šƒ•ƒ„Ž‘˜dzǤTraditiones͵ͶȀʹǣͳͷͷȂ ͳ͹͹ǤȏŠ––’ǣȀȀ†šǤ†‘‹Ǥ‘”‰ȀͳͲǤ͵ͻͺ͸Ȁ”ƒ†‹–‹‘ʹͲͲͷ͵ͶͲʹͲͻȐ ‹ϐ‹ ǡ‘ŒƒǤʹͲͲͷ„ǤDzŽ‘˜‡‹Œƒǡ‘†‘†Ž‡’‘–‡–˜‘Œ‡Ǥƒ”‘†‘Ǧœƒ„ƒ˜ƒ‰Žƒ•„ƒ‘–•‘‘„Ž‹‘˜ƒŽǦ ƒ•‘†‘„‡•Ž‘˜‡•‡’‘’—Žƒ”‡—Ž–—”‡dzǤGlasnik Slovenskega etnološkega društvaͶͷȀͳȂ ʹǣ͹͵Ȃ͹͹Ǥ ‘’‹ƒǡŽƒ˜†‹ŒƒǤʹͲͳ͵ƒǤDz‹Žƒ•˜ƒŽƒ†ƒ‘„ƒǣ˜•‡‹‘˜ƒ‰Žƒ•„ƒ‹œƒ‰‘–‘˜‹Ž‘œƒ—•’‡ŠǡƒŒ‡˜ ’‘‘«Ǥ”˜‹ƒ”‘†‘Ǧœƒ„ƒ˜‹—œ‹ƒŽœ‰Žƒ•„‘ƒ•ƒ„Žƒ„”ƒ–‘˜˜•‡‹dzǤǡ Œ—„ŽŒƒƒǡ ͺǤ ͻǤ ˜ƒ‹Žƒ„Ž‡ ƒ–ǣ Š––’ǣȀȀ™™™Ǥ”–˜•Ž‘Ǥ•‹Ȁœƒ„ƒ˜ƒȀ†”—œƒ„ƒǦ”‘‹ƒȀ„‹ŽƒǦ•˜ƒǦ Žƒ†ƒǦ‘„ƒǦƒ˜•‡‹‘˜ƒǦ‰Žƒ•„ƒǦ‹Ǧœƒ‰‘–‘˜‹Ž‘ǦœƒǦ—•’‡ŠǦƒǦŒ‡Ǧ˜Ǧ’‘‘ Ȁ͵ͳ͹ͳͷͳȋƒ ‡••‡†ͻ ’”‹ŽʹͲͳͶȌǤ ‘’‹ƒǡŽƒ˜†‹ŒƒǤʹͲͳ͵„Ǥ “ƒæ‘˜•‡‹ǣ‡˜‡†ƒŒ‡•–ƒ”ƒ–ƒ˜‡Ž‹‘„‘ŽŒæ‹ǨdzǡŒ—Ǧ „ŽŒƒƒǡͳͲǤͷǤ˜ƒ‹Žƒ„Ž‡ƒ–ǣŠ––’ǣȀȀ™™™Ǥ”–˜•Ž‘Ǥ•‹Ȁœƒ„ƒ˜ƒȀ†”—œƒ„ƒǦ”‘‹ƒȀ•ƒ•‘Ǧƒ˜•‡‹Ǧ •‡˜‡†ƒǦŒ‡Ǧ•–ƒ”Ǧƒ–ƒǦ˜‡Ž‹‘Ǧ„‘ŽŒ•‹Ȁ͵Ͳͺ͵ͷͲȋƒ ‡••‡†ͻ’”‹ŽʹͲͳͶȌǤ ‘˜ƒ«‹«ǡ‘Œ ƒǤʹͲͳͶǤDzŒ‡•‘ŽŒ—†•‹‰‘† ‹ǫ‡ϐŽ‡•‹Œƒ’”‡–‡Ž‹Š‘ ‡’–‘˜‹‘ā‘•–‹‘˜‹Š ‘’”‡†‡Ž‹–‡˜ŽŒ—†•‡‰ƒ‰‘†«‡˜•–˜ƒdzǤGlasnik Slovenskega etnološkega društvaͷͶȀ͵ǣͳʹȂͳͻǤ —‡”ǡƒ‰ƒǤͳͻ͹ͺǤDz ‘†«‡˜•–˜‘‹•‘†‘„‹‹•–”—‡–ƒŽ‹ƒ•ƒ„Ž‹ƒŽ‘˜‡•‡dzǤ Po- gledi na etnologijo. ‰‡Ž‘•ƒæƒ†Žƒ˜‘”‡‡æ‡ǡ‡†•ǤŒ—„ŽŒƒƒǣƒ”–‹œƒ•ƒŒ‹‰ƒǡ ‹Ž‘œ‘ˆ•ƒˆƒ—Ž–‡–ƒǡ͵͸ͷȂ͵͹ͺǤ

55 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

ƒ”––‹ŽƒǡƒŽŽ‡ǤʹͲͳʹǤMusicians as EntrepreneursǤȑƒ Š‡Ž‘”ǯ•–Š‡•‹•ȐǤ‡‰”‡‡”‘‰”ƒ‡‹ —•‹ ƒƒ‰‡‡– Š‘‘Ž‘ˆ—•‹‡••ƒ†‡”˜‹ ‡•ƒƒ‰‡‡–Ǥ ›˜¡•›Ž¡ǡ ‹Žƒ†ǣ ƒ‹˜‡”•‹–›‘ˆ’’Ž‹‡† ‹‡ ‡•Ǥ ƒ”–›ǡ ƒæƒǤ ʹͲͲ͹Ǥ Dz ‘†ŽƒŒ‡Ǥ ‘˜ ƒ«‹ ’‡–Œƒ ƒ Ž‘˜‡•‡ǫdz Traditiones ͵͸Ȁʹǣ ͸͹Ȃ͹͸Ǥ ȏŠ––’ǣȀȀ†šǤ†‘‹Ǥ‘”‰ȀͳͲǤ͵ͻͺ͸Ȁ”ƒ†‹–‹‘ʹͲͲ͹͵͸ͲʹͲͶȐ —”æ‹«ǡƒŒ‘ǤʹͲͲͲǤTrate vaše in naše mladosti. Zgodba o mladinskem rock klubu.‡”惍ǣ —„—Ž–—”‹ƒœ‹ŽǤ ‹’‹«ǡŽϐ‹Ǥͳͻͻ͸ǤDz‡«‡æǤ‡”˜—•ǡƒ•–‡ƒŒǡ‹’”‹•‡†‡æȂ‡˜ ƒ˜•‡‹‘˜‹–‡”˜Œ—Œƒƒ†ƒ ƒ˜–‡”dzǤ7Dǡʹ͹ǤͳͳǤǡͳͷȂͳ͹Ǥ ǯ‘‡ŽŽǡŠƒ‘ǤʹͲͳͳǤ DzŠ‡‘™ƒ”†•‹Ž‡ ‡ ”‘Œ‡ –Ǥ—Ž–‹’Ž‡–”‹‰—ƒ”–‡–•”‰ƒ‹œ‡ –‘‡”ˆ‘”ƒ‡™—•‹ ƒŽ ‘”‹’ƒ–‹ƒŽŽ›ƒ”‹ƒ„Ž‡ƒ†‹•–”‹„—–‡†‘†‹–‹‘•dzǤ ȋƒ•‡ –—†›͵ȌǤ Journal of Business Anthropology. —–—ͳȂʹͳǤ ‹˜˜•‡ ǡƒæƒǤʹͲͳʹǤDz˜•‡‹‘˜—œ‡ŒǤ ƒ”‘‹ƒ‹ā—’ǯ ƒdzǤSlovenske noviceǡʹͷǤ͵Ǥ˜ƒ‹ŽǦ ƒ„Ž‡ ƒ–ǣ Š––’ǣȀȀ™™™Ǥ•Ž‘˜‡•‡‘˜‹ ‡Ǥ•‹Ȁ‘˜‹ ‡Ȁ•Ž‘˜‡‹ŒƒȀƒ˜•‡‹‘˜Ǧ—œ‡ŒǦŠƒ”‘‹ƒǦ œ—’ ƒȋƒ ‡••‡†ͳ‡ ‡„‡”ʹͲͳ͵ȌǤ ‘†’‡«ƒǡ ‰‘”Ǥ ʹͲͲͻǤ Osnovno glasbeno izobraževanje, modul Avsenikova glasba. ‡‰—Œ‡ǣ Žƒ•„‡ƒ捑Žƒ˜•‡‹Ǥ Prava ideja, Blagovna znamka AvsenikǤ200. oddaja – Slavko, Gregor in Sašo Avsenik in voditelji- ca Edita Cetinski Malnar. ʹͲͳ͵Ǥͳǡ͵ǤͳͲǤ˜ƒ‹Žƒ„Ž‡ƒ–ǣŠ––’ǣȀȀ™™™Ǥ”–˜•Ž‘Ǥ•‹Ȁ’”ƒǦ ˜ƒ‹†‡ŒƒȀ‘˜‹ ƒȀ͹͵Ͳȋƒ ‡••‡†ͳͲ‘˜‡„‡”ʹͲͳ͵ȌǤ ‘„‹æƒǡƒ–ŒƒāǡŽ‡ƒˆƒŒˆƒ”ƒ†”‘æ Œ‡”‡ǤʹͲͳ͵Ǥ Odnos poslušalcev do programskih vsebin: Poro«ilo.Œ—„ŽŒƒƒǣ‰‡ ‹Œƒœƒ’‘æ–‘‹‡Ž‡–”‘•‡‘—‹ƒ ‹Œ‡‡’—„Ž‹‡Ž‘Ǧ ˜‡‹Œ‡ǡƒŽ‹ ‘Ǥ ‘••‹–‡”ƒ ›Ǥǡ‡–‡”’ƒ‰ ‘‘†”‹ Šƒ† ‘ŠŠƒ™ǤʹͲͳͳǤDz‘ ‹ƒŽƒ’‹–ƒŽƒ†—•‹ Ǧ –”‡’”‡‡—”•Š‹’dzǤ Journal of Management and Marketing Research͹Ǥ˜ƒ‹Žƒ„Ž‡ƒ–ǣŠ––’ǣȀȀ ™™™Ǥƒƒ„”‹Ǥ ‘Ȁƒ—• ”‹’–•ȀͳͲ͸͸ͲǤ’†ˆȋƒ ‡••‡†ͳ͵‡ ‡„‡”ʹͲͳ͵ȌǤ ƒ‹–‹Žƒǡƒ—ŽǤʹͲͳ͵ƒǤDz”‹•‹•‹–Š‡’‡”ƒ ‘—•‡Ǥ”–‹•–‡Žƒ–‹‘•ƒ•‡–—†›dzǤȋƒ•‡–—†› ͳȌǤ ƒ—Žƒ‹–‹Žƒǡ ‡ ‹ŽŽ‘ǡ‹ Šƒ‡Ž‡Ž‹‡ƒ†‘„ƒ‘ǤMusic Organisation Case Studies. For students studying music organisation in arts management or music business programsǤ‡Ž„‘—”‡ǡ—•–”ƒŽ‹ƒǣ—•–”ƒŽ‹ƒ‘ŽŽ‡‰‡‘ˆ–Š‡”–•Ǥ ƒ‹–‹Žƒǡƒ—ŽǤʹͲͳ͵„ǤDz ‘˜‡”‡– —†‹‰‘ˆ—•‹ ”‰ƒ‹•ƒ–‹‘•Ȃ‹–ƒŽ‘”›•ˆ— –‹‘Ǧ ƒŽǫdzȋƒ•‡•–—†›͸ȌǤ ƒ—Žƒ‹–‹Žƒǡ ‡ ‹ŽŽ‘ǡ‹ Šƒ‡Ž‡Ž‹‡ƒ†‘„ƒ‘ǤMusic Organisation Case Studies. For students studying music organisation in arts management or music business programsǤ‡Ž„‘—”‡ǡ—•–”ƒŽ‹ƒǣ—•–”ƒŽ‹ƒ‘ŽŽ‡‰‡‘ˆ–Š‡”–•Ǥ ƒ‹–‹Žƒǡƒ—ŽǤʹͲͳ͵ ǤDzŠ‡”–‹•–‹ ˜Ǥ –‡”ˆ— –‹‘ƒŽ‘ϐŽ‹ –ƒ•‡dzǤȋƒ•‡•–—†›ͶȌǤ ƒ—Ž ƒ‹–‹Žƒǡ ‡ ‹ŽŽ‘ǡ‹ Šƒ‡Ž‡Ž‹‡ƒ†‘„ƒ‘ǤMusic Organisation Case Studies. For students studying music organisation in arts management or music business programsǤ ‡Ž„‘—”‡ǡ—•–”ƒŽ‹ƒǣ—•–”ƒŽ‹ƒ‘ŽŽ‡‰‡‘ˆ–Š‡”–•Ǥ ƒ‹–‹Žƒǡƒ—Žƒ†‘„ƒ‘ǤʹͲͳ͵ǤDzŠ‡ƒ•–‡ƒ•‡ǤŠ‘—Ž†”–‹•–‹ ‡ƒ†‡”•”‹˜‡‡ ‹•‹‘ ƒ‹‰ˆ”‘Š‡‹”™ƒ•–‡ǫdzȋƒ•‡•–—†›ʹȌǤ ƒ—Žƒ‹–‹Žƒǡ ‡ ‹ŽŽ‘ǡ‹ Šƒ‡Ž‡Ǧ Ž‹‡ƒ†‘„ƒ‘ǤMusic Organisation Case Studies. For students studying music organ- isation in arts management or music business programsǤ‡Ž„‘—”‡ǡ—•–”ƒŽ‹ƒǣ—•–”ƒŽ‹ƒ ‘ŽŽ‡‰‡‘ˆ–Š‡”–•Ǥ eƒ˜‡”ǡ‘æ–ŒƒǤʹͲͲͷǤNazaj v planinski raj. Alpska kultura slovenstva in mitologija TriglavaǤ Œ—„ŽŒƒƒǣ ƒ—Ž–‡–ƒœƒ†”—ā„‡‡˜‡†‡Ǥ ‹˜‡  ˜ƒǤͳͻͻͻǤFenomen Ansambla bratov Avsenik. ȑƒ•–‡”ǯ•–Š‡•‹•ȐǤŒ—„ŽŒƒƒǣ††‡Ž‡œƒ ‡–‘Ž‘‰‹Œ‘‹—Ž–—”‘ƒ–”‘’‘Ž‘‰‹Œ‘ǡ ‹Ž‘œ‘ˆ•ƒˆƒ—Ž–‡–ƒǤ

56 ‘Œ ƒƒæƒǡMusic Entrepreneurship and Family BusinessesǥͷʹȀͳǡʹͲͳͷǡ’’͵ͳȂͷ͹

‹˜‡  ˜ƒǤʹͲͳͲǤBrata Avsenik. Evropski glasbeni fenomen iz Begunj na GorenjskemǤ‡‰—Œ‡ǣ ƒŽ‡”‹Œƒ˜•‡‹Ȃ ‘Š‡”Ǥ ’ƒ‰ ‘‘†”‹ Šǡ‡–‡”ƒ†ƒ ›Ǥ‘••‹–‡”ǤʹͲͳͲǤDzŠ‡–”‡’”‡‡—”‹ƒŽ”‹˜‡‘ˆ ‘Ž—•‹Ǧ ‹ƒ•dzǤ ƒ†‡‹ ƒ†—•‹‡••‡•‡ƒ” Š •–‹–—–‡‘ˆ‡”‡ ‡ǡConference Proceedings.ƒ• ‡‰ƒ•Ǥ˜ƒ‹Žƒ„Ž‡ƒ–ǣŠ––’ǣȀȀ™™™Ǥƒƒ„”‹Ǥ ‘ȀʹͲͳͲƒ—• ”‹’–•ȀͳͲͳʹͻǤ’†ˆȋƒ ‡••‡† ͳ͵‡ ‡„‡”ʹͲͳ͵ȌǤ –”ƒæ‹ǡ‹‘ƒǤʹͲͳͲǤNastanek in razvoj narodno-zabavne glasbe v kulturnozgodovinskem kontekstu na SlovenskemǤȑ‹’Ž‘ƒ•‡‹ƒ”–Š‡•‹•ȐǤƒ”‹„‘”ǣ‹˜‡”œƒ˜ƒ”‹„‘”—ǡ ‹Ž‘Ǧ œ‘ˆ•ƒˆƒ—Ž–‡–ƒǡ††‡Ž‡œƒ•‘ ‹‘Ž‘‰‹Œ‘Ǥ ‘”ƒ”ǡŽ‡‡ǤʹͲͲͺǤ Reprezentacija narodno-zabavne glasbe v medijih v SlovenijiǤȑ†‡”Ǧ ‰”ƒ†—ƒ–‡–Š‡•‹•ȐǤŒ—„ŽŒƒƒǣ‹˜‡”œƒ˜Œ—„ŽŒƒ‹ǡ ƒ—Ž–‡–ƒœƒ†”—ā„‡‡˜‡†‡Ǥ

GLAZBENO PODUZETNIŠTVO I OBITELJSKI POSAO: PRIMJER ANSAMBLA BRA*E AVSENIK

† •ƒ‹Š ’‘«‡–ƒƒ — ƒŽ‘ •‡Ž— ‡‰—Œ‡ — •Œ‡˜‡”‘ ƒŽ’•‘ †‹Œ‡Ž— ‘”‡Œ•‡ —Ž‘˜‡‹Œ‹ǡ’”‡†ƒ‘•–•ƒ„Žƒ„”ƒ©‡˜•‡‹‹œ˜”•‘•–‹‹”‡ƒ–‹˜‘•–‹’‘•–ƒŽƒŒ‡ ‰Ž‘„ƒŽ‹ˆ‡‘‡‘Œ‹Œ‡‘˜—˜”•–—‰Žƒœ„‡’”‘æ‹”‹‘’‘«‹–ƒ˜‘Œ—”‘’‹ȋ’‘•‡„‹ ‡—Œ‡Ǧ ƒ«‘‰‘˜‘”‘’‘†”—«Œ—Ȍƒ‘‹†‹ŽŒ‡•˜‹Œ‡–ƒǤƒƒ•‘„‹–‡ŽŒ•—–”ƒ†‹ ‹Œ—ƒ–‹˜‘ ’”‘‘•‡Žƒ˜‘˜•‹ ”‡‰‘”‹——ƒæ‘ǡ‘Œ‹ƒ•–ƒ˜ŽŒƒŒ——Œ‡–‘•–‘„‹–‡ŽŒ‹˜•‡‹ –‡˜‘†‡‘„‹–‡ŽŒ•‹’‘•ƒ‘‘Œ‹Œ‡‘‘Œ‡ƒ•–ƒ‘Ǥ‡‰—Œ—Ȃ‘Œ‡Œ‡‹†ƒŽŒ‡Œ‹Š‘˜‘•Œ‡Ǧ †‹æ–‡Ȃ‘„‹–‡ŽŒ˜•‡‹˜‘†‹ƒ•ƒ„Ž‘†•‡†ƒ‰Žƒœ„‡‹ƒǡ”‡•–‘”ƒǡ‰ƒŽ‡”‹Œ—ǡ—œ‡Œǡ ‰Žƒœ„‡—‹œ†ƒ˜ƒ«——©—ǡ‰Žƒœ„‡—捑Ž—ƒ‘‹˜‹æ‡ƒŒ‡•‹†”—æ–˜‡‹ ‡–ƒ”Ǥ‘Ǧ •Ž‘˜‹‘†‡Ž‘„‹–‡ŽŒ‹˜•‡‹”ƒœ˜‹Œƒ‘•‡‘†Œ‹Š‘˜‹Š†‘‹•–ƒ•”‘‹Š’‘«‡–ƒƒƒ†ƒ •——«‹Ž‹ƒ‘•‡‡’”‡•–ƒ‘’”‹Žƒ‰‘¯ƒ˜ƒ–‹‘˜‹‹œƒœ‘˜‹ƒǡ†‘Œ‹Š‘˜‘‰†ƒƒæŒ‡‰ ’‘•Ž‘˜‘‰‘†‡Žƒ‘Œ‹•‡–‡‡ŽŒ‹ƒ‹œ„‘”—‘‘‰ƒ斑Œ‡ƒŒ„‘ŽŒ‡ǡƒ’”‹Žƒ‰‘¯ƒ˜ƒǦ Œ—‰Žƒœ„‡‹‹œƒ„ƒ˜‹•ƒ†”āƒŒ‹ƒ‘Œ‹•—•‡†‘ƒœƒŽ‹ƒ‘—•’Œ‡æ‹ǡ’‘œƒ˜ƒŒ— ‰Žƒœ„‡‘‰——•ƒƒ•ƒ–‡‘”‹æ–‡Œ—‘˜‹Š–‡Š‘Ž‘‰‹ŒƒǤƒƒ‘ǡ”‹Œ‡«Œ‡‹‘•”‡–‹ ‘‘Ž‘•–‹ƒǡ‘†‘•‘‘«‹Œ‡‹ ‹†ƒ•—•‡ƒæŽ‹ƒ’”ƒ˜‘Œ‡•–——’”ƒ˜‘˜”‹Œ‡‡ǡ 斑Œ‡’”‹†‘‹Œ‡Ž‘Œ‹Š‘˜‘Œ•Žƒ˜‹ǤŽ‹•‡‘„‹–‡ŽŒ•‡˜‡œ‡ǡŒƒ•ƒ˜‹œ‹Œƒ‹’”‘ˆ‡•‹‘ƒŽ‘•– ƒ‰”ƒ¯‡‹•—˜‡Ž‹‹—•’Œ‡Š‘Ǥ˜”‡‡‘‹•˜‡˜‡©‹‹•—•–˜‘ǡ„”ƒ©ƒ˜•‡‹ ”ƒœ˜‹Ž‹•—”‡ā—’‘†”捇œƒ•˜‡‘Œ‹•—†‹‘Œ‹Š‘˜‘‰ƒ•ƒ„Žƒǡ’‘•˜‡–‹Ž‹•‡‘–”‘Ž‹ ˜ƒŽ‹–‡–‡ǡ”ƒœ˜‹ŒƒŽ‹‘”‰ƒ‹œƒ ‹Œ•‹†—Šǡ–‡—Žƒ‰ƒŽ‹—’‘•Ž‘˜‡‹‹ ‹Œƒ–‹˜‡‹—•–”ƒŒ‘•–ǡ’‘Ǧ —œ†ƒŒ—©‹•‡—’‘Œ‡†‹ƒ«‹‹œƒŒ‡†‹«‹—•’Œ‡ŠǤƒ†ƒŽŒ‡ǡ—«‹Ž‹•—‹œ˜Žƒ•–‹–‹Š’‘‰”‡æƒƒǡ ƒ’‘•‡„‘ƒ‹˜‘•–‹‹’‘˜Œ‡”‡Œƒ—’‘‰”‡æ‡ŽŒ—†‡‘Œ‹•—‘‰‘’—–ƒ‹ƒŽ‹‘”‹•–‹ ‘†Œ‹Š‘˜‡‰Žƒœ„‡‹ƒ•–—’ƒǤ”‡©ƒ‰‡‡”ƒ ‹Œƒ‘„‹–‡ŽŒ‹˜•‡‹ǡ•ƒ„Žƒæ‡˜•‡‹Ǧ ƒǡ—‰Žƒœ„‡—Œ‡‹†—•–”‹Œ——惑•ƒœƒ«ƒŒ‹—Ž–—”‹ƒ’‹–ƒŽ‘ǤŒ‹Š‘˜‘Œ‡‹‡ ’‘œƒ–‘ǡ‹ƒŒ—‰Žƒœ„‡‘ƒ•ŽŒ‡¯‡‘„‹–‡ŽŒ‹˜•‡‹ƒ‘‹ϐ‹ƒ ‹Œ•—’‘–’‘”—‘„‹–‡ŽŒ‹Ǥ

ŽŒ—«‡”‹Œ‡«‹ǣƒ”‘†ƒœƒ„ƒ˜ƒ‰Žƒœ„ƒǡ‘„‹–‡ŽŒ˜•‡‹ǡŽ‘˜‡‹Œƒǡ‰Žƒœ„‡ƒ‹†—•–”‹Ǧ Œƒǡƒ–”‘’‘Ž‘‰‹Œƒ’‘•Ž‘˜ƒŒƒǡ˜‘†•–˜‘ǡ‰Žƒœ„‡‘’‘†—œ‡–‹æ–˜‘

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