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Viajarmagazine.Com.Pt Em Digital Edição a Descarregue Tap Regressa a NY-JFK Ne E Estreia-Se Em Boston Onli eleições AHP Raúl Martins é candidato único AgêNCiAs & OPerAdOres Sonhando lança "Portugal lés-a-lés" AVIAÇÃO COMERCIAL E TURISMO MAGAZINE PARA PROFISSIONAIS MARÇO 2016 Nº 347 - 2ª série - Preço 2,00 € desTaque BTL aposta crescente em programa de hosted buyers hoTeLaria united investments e Minor hotel Group investem largos milhões em Portugal Descarregue a edição digital em www.viajarmagazine.com.pt em digital edição a Descarregue TaP regressa a NY-JFK Ne e estreia-se em Boston ONli viTor NeTo " o TurisMo Não TeM o recoNheciMeNTo que Merece" Siga-nos em www.facebook.com/viajarmagazine www.facebook.com/viajarmagazine em Siga-nos Um mundo de soluções de mobilidade para o ajudar a servir melhor os seus clientes BOOK e europcar.pt FAC viajar 2016 / março 3 em foco observação Bem-viNdOs A POrtugAl! Com os excelentes números divulgados pelo Instituto Nacional de Estatística em relação aos dados do turismo no ano passado, em que a hotelaria saiu vitoriosa, há muitos que pensam que será difícil conseguir ultrapassar os mes- mos durante o ano corrente, mas há também quem esteja otimista e considere que os “bons ventos” estão para durar. Com a chegada de mais uma edição da BTL e com a forte aposta desta direção do certame em trazer um elevado número de profissionais internacionais a participar no programa de hosted buyers, assim como em expositores que chegam à BTL pela primeira vez ou que estão de volta, podemos atrever-nos a dizer que a maior feira de turismo nacional está a voltar ao seu auge, como acontecia na época das “vacas gordas”, antes de 2008. Como Portugal é um destino que está no mapa do turismo mundial, tendo em conta que há quem diga que destinos como Lisboa, Porto e Açores estão na moda, leva-nos a crer que 2015 foi o melhor ano de sempre 2016 tem todas as condições reunidas para ser igual ou melhor que 2015. para o Turismo nacional Convém não esquecer ainda que novas rotas aéreas, que têm vindo a ser anunciadas pelas s conclusões, que são do procura de unidades de alojamento, com diversas companhias aéreas que viajam para InstItuto nAcIonAl de estA- mais de 32 milhões de dormidas, ao passo os aeroportos portugueses, também irão ajudar AtístIcAs (INE) e tornadas públicas que os restantes alojamentos turísticos em muito o turismo de laser e negócios no no passado dia 17 de fevereiro, vêm desta somaram 2,52 milhões de dormidas. nosso País. forma confirmar o que os profissionais do Os proveitos totais aumentaram 13,1%, Que assim seja e a Viajar está cá para o setor já vinham a repercutir de há alguns tendo atingido os 2,5 mil milhões de euros, e comprovar no final deste ano seja qual for o meses a esta parte. o aposento da hotelaria em Portugal aumen- desfecho! Durante o ano transato, o número de dormi- tou 14,7%, em relação a 2014, chegando das chegou aos 48,9 milhões, num aumen- aos 1,8 milhões de euros e ultrapassando o to de 6,7% face a 2014, e o número de incremento de 8,6% registado nos hóspedes hóspedes também cresceu, tendo chegado e de 6,7% nas dormidas. aos 17,4 milhões, com mais 8,6% quando Analisando os principais mercados emis- comparando com o ano transato. O montan- sores de turistas para Portugal, o brasileiro, te gasto pelos hóspedes também conheceu em grande parte devido à crise interna em valores recordes, com cada quarto a render que vive atualmente, foi o único a descer, 34,80 euros, num crescimento de 14,4%. Já com menos 3,3% de dormidas em relação a a estada média diminuiu 1,8%. 2014. O mercado alemão foi o que regis- Os hóspedes estrangeiros foram os que tou o maior aumento, apesar de todos os mais contribuíram para os números positivos outros também terem crescido, embora mais recorde registados da hotelaria portuguesa timidamente. em 2015, com 34,43 milhões de dormidas, Aos Açores foram a região que registou num valor superior em 7,3% face a período um maior aumento de dormidas, com mais homólogo. No que respeita ao mercado na- 19,6%, seguindo-se o Norte e o Alentejo, cional, este foi responsável por 14,5 milhões com aumentos contabilizados em 13,6% e de dormidas, num incremento de 5,3%. 11,8%, respetivamente. Só depois vieram Por outro lado, o relatório do INE revela Lisboa (+6,7%), Madeira (+5,8%) e Algarve ainda que a hotelaria continua a liderar na (+2,7%). diretOr Francisco Duarte FOtOgrAFiA imPressãO CHeFe de redAçãO Sílvia Guimarães Arquivo, Fotolia, Casa da Imagem, Rogério Sarzedo CliobyRip editOr SR Editores, Lda PAgiNAçãO www.clio.pt AssiNAturAs [email protected] Catarina Lacueva, José Rodrigues tirAgem: 7 000 exemplares direçãO, redAçãO e PuBliCidAde PuBliCidAde dePósitO legAl: 10 534/85 Largo da Lagoa, 8D, 2795-116 Linda-a-Velha Teresa Gabriela registO NO iCs: 108098 de 08/07/81 Telfs.: 21 7543190 Tels.: 21 754 31 90 PrOPrietáriA: Ana de Sousa e-mail: [email protected] e-mail: [email protected] Nº Contribuinte: 214655148 viajar destaque 4 2016 / março Mil expositores esperam atrair mais de 70 mil visitantes Btl contA nA edIção com mais pode-se destacar Cuba, Índia, Marrocos, respondido ao desafio, lançado promoções de mil expositores, de 2 a 6 de março, Espanha, Macau e Tailândia. Alguns destinos bastante competitivas durante a Feira. Ana FIL. estarão presentes pela primeira vez como o Este ano a BTL bate número recorde de O Conselho Estratégico da BTL 2016 está Japão, a Macedónia, o Ceará, o Rio Grande agências de viagens a venderem ofertas confiante em relação a esta 28ª edição quer do Norte e a Bahia e alguns irão regressar, turísticas, não só para as férias de verão, mas para os dias dedicados aos profissionais do como o Egipto, Israel e a Amazónia. já também para a Páscoa. setor quer para os dias de consumidor final. Os visitantes procuram cada vez mais a BTL Vítor Neto, presidente do Conselho Estraté- disTriBuição ForTeMeNTe PreseNTe para conhecerem a oferta turística e para pla- gico da BTL, em declarações à Viajar, disse Nesta edição, o setor da Distribuição terá nearem as suas férias ou escapadas de fim- que esperam que sejam realizados “bons uma forte representação. Também nesta de-semana. Na BTL 2016, poderão encontrar negócios” e que a “satisfação para os expo- área a BTL 2016 irá registar o regresso de descontos e promoções até 70%/50%. Além sitores e visitantes” seja elevada. algumas empresas como a Halcon Viagens e das promoções, a BTL é uma verdadeira O responsável acredita que poderão “alcan- a Tui Viagens e o reforço de algumas partici- animação. Os expositores preparam um çar a presença de 70 mil visitantes” e mostra- pações, com mais área contratada, como a conjunto de atividades de interesse, desde se confiante que a estratégia desta organi- Abreu, a Geostar, o Grupo GEA, entre outros. degustações de produtos regionais, provas zação, quer para os profissionais do setor De destacar ainda a presença da Associação de vinhos, concursos e passatempos e atua- quer para o consumidor final, “encontrará as Portuguesa das Agências de Viagens e Tu- ções musicais. melhores promoções aos melhores preços”. rismo (APAVT), em parceria com a Travelport Este ano, os visitantes terão também a opor- “Teremos uma oferta nacional e internacional Portugal, a qual estará estrategicamente tunidade de participar num desafio inédito, o muito diversificada. Portugal vai estar repre- localizada no Pavilhão 3, na zona central e BTL QRCODE Hunters. Nos dias 5 e 6, serão sentado de Norte a Sul e contaremos com com o aumento do espaço ocupado face aos convidados a revelar o seu espírito de deteti- mais de 36 destinos internacionais”, avançou. anos anteriores. A BTL irá ocupar uma área ves para se habilitarem a ganharem vários pré- Entre os destinos internacionais presentes de 34.000 m2, distribuída por três pavi- mios, que estarão escondidos nos expositores. lhões, pavilhão Multiusos e zona exterior. As Para tal, devem descarregar a aplicação da entidades de promoção do turismo nacio- BTL e procurar os QRCODES durante a Feira. nais – direções e entidades regionais e ilhas Quem acumular mais pontos até ao final de incluídas estarão representadas no Pavilhão cada dia vai ganhar muitos prémios Samsung, 1. Os municípios, hotelaria e serviços estarão entre televisões, tablets e smartphones. localizados no Pavilhão 2 e a área interna- De destacar ainda o espaço de Enoturis- cional, com os operadores, distribuidores, e mo, com a presença de 14 empresas, num animações, estará no Pavilhão 3. espaço de 108 m2 no Pavilhão 3. Este é um espaço que irá apresentar uma grande varie- reForço da veNda dade de produtores e marcas, uma excelente ao coNsuMidor FiNaL oportunidade para os visitantes ficarem a O certame pretende reforçar a venda ao conhecer os vinhos nacionais de qualidade. público durante o fim-de-semana. Os expo- Este ano, o espaço contará com o dobro de sitores têm reagido de forma positiva e têm empresas da edição anterior. FesTivais de Música e o iMPacTo No TurisMo eM deBaTe Na BTL e TaLKFesT “A importância dos Festivais de Música no turismo em Portugal” Fátima Vila Maior, diretora de área de feiras da FIL responsável pela é o tema da conferência que irá realizar-se no dia 3 de março no BTL, adianta que “através da parceria da BTL com a APORFEST – âmbito da BTL e do Talkfest (International Music Festivals Forum). Associação Portuguesa de Festivais de Música inicia-se um novo Esta iniciativa irá realizar-se no Pavilhão 1, no Auditório Key for sector na feira, onde o negócio e networking com todos os que tra- Travel, às 17h00, e terá como oradores Carlos Moura Carvalho, balham na área dos festivais de música e eventos culturais motivam, diretor-geral da GArtes, e a vice-presidente do Rock in Rio Lisboa, no âmbito da atividade turismo, o encontro profissional do sector.
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