THE BUSINESS JOURNAL OF FILM, BROADCASTING, BROADBAND, PRODUCTION, DISTRIBUTION JANUARY/FEBRUARYJUNE/JULY 20102011 VOL. 3031 NO. 41 $9.75 In This Issue: A SusskindTK of TV Latin TVTK Directory ATF’s GentleTK Touch ToiletSección Paper en inEspañol Europe ® www.videoage.org

Caracol’s TelenovelaTK Unfolds The ChangeTK In Spain Is Daily On andTK Off TV Screens Mainly On The Air

By Dom Serafini TK By Bob Jenkinhes Although, as David Esquinas, Research f ’s Caracol planned to broadcast a on the Santo Domingo affaele Annechino, senior and Strategic Resources director at By Dom Serafini family, it would not be fiction, but reality: A real life telenovela produced by vice president and general Spanish ad agency Optimedia pointed rgentina’s the family itself, since it owns the Bogotá-based TV network. manager, MTV Iberia, out, even though “The final move to All the ingredients for a telenovela are there: Fabulous fortune; beautiful expressed his belief that, digital was made in April, this is a process “Spain is currently one people jet-setting around South America, North America and Europe, (Continued on Page 22)18) and a patriarch. Plus, of the most drama, love, nobility and T interesting, if glamour. Wrote The New York not the most interesting, MiracleTK NATPE I Rbroadcast markets in the Post last year in its popular “Page Comparing two marketsTK in Miami Beach: 1994, 2011 A world. This,” he explained, Six” gossip column, “The Santo “Is because all of the he above headline doesn’t refer to NATPE Domingos Take New York.” hris 2011, even though its renewed success could changes that are happening The patriarch in this case is be attributed to a miracle. It comes from in the rest of the world have the 86-year-old billionaire Julio one of VideoAge’s dailies at NATPE 1994. [already] happened in Spain Mario Santo Domingo (pictured C That was the first time NATPE was held [and] in a very short time.” on the right) who entered the in Miami Beach, then at the Convention television business in 1987 when One significant change Center. We had to wait 17 years before the Valores Bavaria, one of his more is the switching off, last market would return, if only in a reduced form, but like Alejandro Parra (center) and his Telefé International aT miracle, at the Fontainebleau Hotel. April, of the analog signal. (Continued on Page 38)24) (Continued on Page 42)26)

MiamiTK Gives NATPETK Hope, WarmthTK & Biz

By ELeahrin SHomerochbsaum ell, some of the Europeans are back. Most of the U.S. studios are back, and the parties are definitely back. So, will the move to Florida Wrevitalize NATPE? The jury’s still out on America’s oldest TV content trade show and what continues to be the country’s premiere TV market. But, in the weeks approaching the event, the consensus among organizers and participants alike seemed to be “so far so good.” This year’s NATPE takes place at the Fontainebleau Resort in Miami Beach, January 24-26. The 2011 edition marks relocation from Las Vegas, where the content market was held for seven years. And though many have expressed that (Continued on Page 28) t’s that ISección en Español (Continued on Page 44)

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Cover stories: 13. Sección en Español: Caracol telenovela unfolds daily on and off the TV screen. The owner is the Preview del NATPE de Miami Beach Santo Domingo family, who needs fiction! Shows difíciles de vender no tienen The changes in Spanish TV are mainly un común denominador C on the air (whatever is left of it) El negocio de lo obsoleto Miami Beach gives NATPE hope, warmth and business. The city delivers. The market fulfills its duty. The industry responds

Miracle NATPE. Comparing two TV trade shows held in Miami Beach: 1994 and 2011

4. World. Germany, U.S., Singapore, Argentina, U.K., Hungary 20. Latin America TV Distribution Directory. An updated buyers’ guide for NATPE

24. Colombian TV in facts and figures

32. Conference and event news: Travel tips for your trips with some important calendar dates

10. Book Review. A life in and out of television cameras: David Susskind 34. My2¢. Toilet paper in Europe played a big role in the future of TV trade shows held there

126115 VA Monthly 3 1/14/11 7:05 PM Compared to last year, when the four- day event was held in Munich, these latest German Screenings registered an eight percent drop in participants, possibly due to the fact that Salzburg is difficult to reach. The next German Screenings will be MANTENGASE EN SINTONIA held in Berlin, November 27 through December 1, 2011 and organized by German United Distributors. (15 buyers), and Italy and German Fare On Studio Hamburg’s Christiane Wittich with Swiss Switzerland with 13 buyers each. buyers Stephan Ganz, Doris Bickel from SF Sale in Austria VideoAge was the only publication that participated (photo right). he German Screenings took The itinerant Screenings are organized place early last month in a snow- annually by a group of five German covered Salzburg, Austria. It was distribution companies together with the hosted by ORF, the country’s aforementioned ORF. They are: Bavaria public broadcaster, and held at the Media, Studio Hamburg, Deutsche Welle, Sheraton Hotel. United Docs and Telepool. Bavaria Media, TAccording to official figures, there Studio Hamburg and United Docs are were over 90 buyers from 19 countries. also grouped under German United Bavaria Media’s Iowanka Sánchez Sprehe, The largest contingents came from Distributors to share marketing costs. Helge Koehnen, Beate Oeser, Stefanie Fritz

Miami Touched By An Angel

whole new trio of crime- fighting Angels may be taking instructions from Charlie in Miami, Florida in the near future. Disney’s ABC TV network hopes to Arevive the 1970s hit Charlie’s Angels after CBS’s success in bringing back Hawaii Five-O. Producers plan to film the in Miami between January and March of 2011 to take advantage of the state’s production subsidies, which were recently increased from around $11 million to approximately $50 million a year. Sony Pictures has already applied for Florida film subsidies and met with local production offices. If the series is picked up, it could become the first scripted English series of note to grace Miami since Miami Vice ended its run there 20 years ago. Although Miami is a popular site in the telenovela production industry, Burn Notice, now in its fourth season, is the only noteworthy scripted English series that has returned to South Florida for a second season. The writers from Smallville, a popular series that is coming to a close on the CW network, have signed on to write for Charlie’s Angels. However, to make Charlie’s Angels the next big thing in Miami, network executives will have to be impressed with the pilot, order more episodes and commit to hurricane-susceptible Miami as a viable filming location.

(Continued on Page 6)

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126115 VA Monthly 4 1/14/11 7:05 PM MANTENGASE EN SINTONIA

126115 VA Monthly 5 1/14/11 7:05 PM categories compared to 2009. Sellers were Japan. Spain and Italy were also present up 14 percent and buyers were up 18 with a pavilion (Italy attended in a percent. reduced capacity) together with those of Then there are the unofficial reports, Finland and China. with a company from Germany that In terms of buying, the Vietnamese vowed not to go back in 2011, distributors were very active in their search for ready- like Venevision and Rede Record that did not return, and exhibitors who did made product, India and Indonesia were (Continued from Page 4) not get many confirmed appointments. on the hunt for formats and China was Then again, there were companies looking for co-productions. ATF Pleased L. to r.: MDEC’s Adam Ham, Azmir Saifuddin such as Telefe that pre-scheduled 15 The market was sprinkled with six Mutalib, Kamil Othman, JCC’s Christiane But Not Thrilled appointments a day for the three-day seminars and four parties, including Salem, Mahmoud Bouneb, Ahmed Al Yehri market. Others — like TPI, which the opening night, care of Germany’s n its own unique way the 11th returned after a few years absence — Deutsche Welle, Korea’s cocktail reported 25 appointments, which, by the annual Asia TV Forum (ATF) reception and France’s artsy reception way, constituted the average number of can be considered a success. at the Civilization Museum. The event Officially, the trade show –– held appointments per exhibitor. also featured an Asian TV Award. in its traditional Singapore venue With 13 pavilions, the impressive part –– boasted 850 companies from of this ATF was undoubtedly the record As indicated in the photo on the right, 50 countries and a total of 2,600 number of umbrella stands, including ’s JCC and Malaysia’s MDEC participantsI that generated growth in all the large ones from France, Korea and recorded a large presence.

Studio 100’s Patrick Elmendorff

TV France’s Mathieu Bejot and RSI’s Beatrice Grossmann

Off the Fence’s Tony Chow, Health & Lifestyle Channel’s Robert Chua Power Gets Re-Charged

.K.-based company Power Corp has been acquired by South African firm Sibido. In an interview with VideoAge, Jose Echegaray, Power’s Miami-based vice president of International Sales, Latin UAmerica revealed that the entertainment company was saved from bankruptcy by the deal, which will allow most Power executives to retain their jobs. Power, which is best known for its high-quality miniseries such as Crusoe, was privately owned by Justin Bodle since (Continued on Page 8)

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126115 VA Monthly 6 1/14/11 7:05 PM A DREAM SIGNED EGYPTIAN OASES (DOCUMENTARIES) 6 x 12’ - 1 x 35’ ROGER FEDERER (DOCUMENTARIES) 25’

Programs

PEO GALLERY Children – 39 x 3’

Documentaries The most famous and admired paintings in history are revisited and animated in plasticine by the Japanese Fiction artist Fusako Yusaki. Children Entertainment Classical Music A DREAM SIGNED Documentary – 25’ Jazz ­ Pop ­ Rock ROGER FEDERER High definition

Roger Federer Foundation, Ethiopia: film clips and exclusive interviews with Roger Federer.

Our complete catalogue on rsi.ch/sales

Swiss Television - Sales Office 6903 Lugano, Switzerland Meet you at Tel. +41 91 803 54 82 ­ Fax +41 91 803 57 25 [email protected] NATPE 2011

126115 VA Monthly 7 1/14/11 7:05 PM HCI is an investment holding company company, and is in negotiations to do based production executives looking to with businesses in a variety of diverse some production for Power under its acquire adaptation rights. The market sectors, including many in media and new management. Echegaray expressed was organized by DISCOP’s Basic Lead communications. Sabido Investments is a great amount of respect for Bodle on and The Media Faculty, a training an offshoot of HCI also specializing in behalf of the Power team, but also noted consultancy based in , and held at financing in investments, which controls that he is “Very excited for the change the Andaz Hotel in West Hollywood. companies including top tier South African and looking forward to the support of Pictured is a morning session of “How TV network e.tv. a large, global company.” Additionally, To Make It In America.” (Continued from Page 6) Echegaray noted that HCI and Sibido despite the upheaval, Echegaray reported The second edition of The Remakes were particularly interested in Power’s that Power will be on hand at NATPE. Market will take place November he founded it 15 years ago. However in distribution arm, and in addition to 14-16, 2011. September 2010, Power was forced into keeping on all vice presidents in the administration (the U.K. equivalent to department, will continue with its same bankruptcy) by Lloyd’s Banking Group, sales and financial teams. “When they Hollywood’s First and put up for bidding. Reportedly, looked at Power,” said Echegaray, “They Remakes Market the firm was approximately 44 million said [distribution] is what is missing in pounds (U.S. $68.2 million) in debt. our company.” The first edition of The Remakes Cape Town-based Hosken Consolidated Meanwhile the search is on for a CEO Market was held November 29 Investments (HCI), the parent company of to head the new Power, who will report through December 1. The market Sibido, won the bid, led by CEO Marcel to Sabido’s Golding. drew participants who hold rights Golding. The amount paid by HCI for For his part, Justin Bodle is in the to foreign film, television and book Power remains undisclosed. process of developing his own production properties together with Hollywood- Telefe Taps Varela For Int’l

hree months after the resignation of Alejandro Parra, Telefe named Fernando Varela (pictured below) International Business director. In his new position, Varela will oversee the Content Sales, FormatsT and International Production Area. This is a strategic division for the company’s International Business. As the new director, Varela will also be responsible for generating new business and increasing content penetration in old and new platforms. A lawyer who graduated from the Universidad de Buenos Aires and has a postgraduate degree from the Universidad Notarial Argentina and a PhD from the Universidad Católica Argentina, Varela has been working at Telefe International for over nine years.

Hungary To Curb Press Freedom

ungary’s prime minister, Viktor Orban is introducing legislation to strictly control media coverage. If the new law is approved, the press cannot devote more than 20 percent of coverage to Hcrime news. Starting this year, Orban will appoint members of the new Media Advisory Board that will have control powers over any media outlet.

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126115 VA Monthly 8 1/14/11 7:05 PM 126115 VA Monthly 9 1/14/11 7:05 PM and Buck Henry and quickly became Talent Associates’ first filmed hit series in 1965. Susskind’s willingness to allow for game Book Review shows and comedies to be made, and his decision to allow Leonard Stern to run an office on the West Coast despite his desire to keep the television industry centered in New York, indicate that Susskind was adept at knowing what sold — and at appointing the appropriate people to get the job done. A Life In And Out Of However, Susskind’s artistic taste hindered him from taking advantage of films like Dirty Harry (Warner Bros. Television Cameras Pictures), which ultimately became successful. In the 1970s, it seemed that Susskind was not in tune with s a U.S. producer and talk- events. the movie world and was unable to show host in a business Battaglio provides an overview of the produce groundbreaking film projects. “that depends in many entertainment industry, and the impact He had trouble “embracing the new cases upon the whims of advertisers had over which productions were style of moviemaking,” and as he got talent, television executives, broadcast into America’s living rooms via the and moviegoers,” as David older, his taste in movies greatly differed small screen. Despite the fact that “‘the weight from popular tastes, as, despite his Susskind himself described he carried as a producer was monumental,’” daughter’s insistence that it would sell, it, Susskind did very well for himself. Susskind encountered resistance when he A he was against making a movie out of Even after his death, he continues to be attempted to find backing for the types recognized as an innovative figure in the of projects he favored. Thus, although the Thomas Harris novel Red Dragon, business. Susskind preferred to produce programs with which eventually became The Silence of Stephen Battaglio, a veteran of an educational element –– often pushing the Lambs (Orion Pictures Corporation). media journalism whose work has been Shakespearean plays for television and Although the book reveals less about published in the New York Daily News programs that showcased real life struggles Susskind than one might expect based and The Hollywood Reporter, drew upon –– advertisers did not want consumers to on the title, Battaglio provides the interviews with Susskind’s family and associate their products with sadness and reader with an understanding of the associates, as well as Susskind’s personal urban decay. Therefore, they put pressure politics of the entertainment industry papers to craft the first biography of on producers to provide them with “happy” during Susskind’s lifetime. The author Susskind. David Susskind: A Televised shows to sponsor. East Side/West Side was frequently devotes passages to recounting Life (St. Martin’s Press, 352 pages, ultimately cancelled because advertisers no the achievements of those who worked $27.99) reveals as much about David longer wished to sponsor the less than upbeat which essentially targeted liberals, by using Susskind and the productions he was series. In addition, as television became a for or with Susskind, illuminating the scripts written by blacklisted writers. He influential in creating as it does the “powerful tool in driving consumerism,” inner workings of the industry. also considered giving a voice to writer Ted atmosphere of the industry throughout advertisers demanded that producers make Battaglio used his resources well to Kotcheff and other victims of blacklisting the 1950s and 1980s. programs that appealed to all viewers, not on his talk show, although the plans fell offer a portrait of a man whose life was just those who could appreciate the dramatic Susskind began his show business through for security reasons. not, in fact, televised, as Susskind kept career as an agent, but he soon established works Susskind favored. his personal life private — which is not to Battaglio explains that Susskind’s himself as a credible producer who was Consequently, when his agency, Talent say that Battaglio refrains from revealing efforts to bring serious social issues to the known to generate quality programs Associates, was on the cusp of financial forefront were not wasted on governmental Susskind’s habit of womanizing. However, with groundbreaking themes. Indeed, disaster in the mid-1960s, Susskind was authorities. Two days after Dr. Martin the author balances these revelations his masterful work on Edge of the City, forced to resort to commercial shows that Luther King appeared on Open End in 1963 with statements from his many female Susskind’s first feature film for MGM, appealed to broader audiences and earned calling for President Kennedy to act on the employees, who maintain that those who earned him a job offer there; however, big money. He hired game show producer issue of civil rights, the president delivered refused his advances were not penalized, he turned it down because he felt that it Jerome Schnur to develop Supermarket Sweep a televised speech in which he declared that and that women felt they were on equal would require him to produce films that (ABC), which featured contestants who raced the country faced a “moral crisis” if it did creative footing with Susskind. “‘had no thematic content or consequence, through supermarkets, filling their shopping not counter segregation. Television’s power pictures that didn’t influence hearts and carts to capacity. A sharp businessman, Instead, it was Susskind’s ambition to influence current events became evident minds.’” He much preferred to produce and ideas that gave life to television. again later that same year when the seventh Susskind recognized that Talent Associates literary works and programs that addressed had to go through with the game show, but His innovation and determination paved pressing political and social issues. episode of East Side/West Side (CBS), Susskind’s daring series that showcased he allowed others to take credit for the show, the way for the array of productions his Susskind consistently turned out high- urban strife, aired. The episode titled Who preferring to avoid any association with it. companies produced. Thus, while Susskind was willing to adapt to quality, intellectual titles such as A Raisin Do You Kill? centered on a black couple’s Even at his memorial service, in the Sun (1959, Columbia Pictures) audiences’ tastes in order to keep his business anguish after their infant daughter dies Susskind’s cousin Norman Lear said that and Death of a Salesman (1966, CBS), alive, he remained true to his artistic taste from a rat bite inflicted in their Harlem no one knew much about Susskind as both based on plays. Even in his role by allowing others to develop particular tenement in New York City. Two months a person because, as the author writes, as a talk show host on Open End, later programs and “showed little interest in the after the episode aired, New York mayor “Susskind shared his time, his means, renamed The David Susskind Show in Robert Wagner agreed to a $1 million [company’s] West Coast activities,” likely his information, but really not much of 1966 (syndication), Susskind did not shy extermination program to address the because “they were too commercial.” himself. Lear believed Susskind was best away from challenging topics. infestation of city tenements. While other By 1965, situational comedies dominated In 1960, at the height of U.S. tensions factors undoubtedly influenced President TV. Viewers tuned in regularly to watch defined by his work and his choices.” with the Soviet Union, Soviet premier Kennedy’s and Mayor Wagner’s actions, it programs such as CBS’s The Beverly Thus, the book is perhaps more about Nikita Khrushchev appeared on Open End, is likely that Susskind contributed to the Hillbillies, and although comedy was not how David Susskind’s ambitions gave life marking a milestone achievement in news progress by addressing social issues such as Susskind’s specialty, he and business partner to the programs that aired on television coverage. Susskind even used television race and poverty on his television programs, Dan Melnick were determined to capitalize than it is about his life itself. “David to combat McCarthyism, Senator Joseph highlighting his authority as a producer and on the trend. The result was Get Smart Susskind: A Life in Television” might McCarthy’s Communist witch-hunt, the power of television to impact current (NBC), which was developed by Mel Brooks have been a more suitable title. SA

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126115 VA Monthly 10 1/14/11 7:05 PM Videoage_finished programs.indd 1 23/12/10 15:43 126115Videoage_finished VA Monthly 11programs.indd 1 1/14/1123/12/10 7:05 15:43 PM 126115 VA Monthly 12 1/14/11 7:05 PM THE BUSINESS JOURNAL OF FILM, BROADCASTING, CABLE TV, PAY TV, VOD, DBS, IPTV, PRODUCTION, DISTRIBUTION ENERO 2011 VOL. 31 NO. 1 $9.75

Sección en Español ® www.videoagelatino.com Preview del NATPE Shows difíciles de vender no tienen un común denominador de Miami Beach Por Erin Somers simples piedras de playa llamadas “Pet uando es el momento de vender rocks” (“Piedras mascotas”). Por otra o sabemos todavía si el lamento favorito de las compañías internacionales programación de TV, debe ser parte, algunos países tienen la reputación de TV es, “quiero ir a NATPE” o simplemente, “quiero ir a Miami.” mencionado que no todos los shows son creados de la misma de no ser capaces de venderles fuego a los De todas maneras, NATPE anunció que más de 200 compañías se han esquimales. Pero, esto es una cuestión comprometido a tener un lugar, lo que representa un número récord para manera. Mientras algunos son reservas anticipadas. grandes éxitos internacionales de habilidad en marketing, experiencia sin esfuerzo alguno, otros (Continuación a la pàgina 16) Esta vez el mercado internacional NATPE de TV se llevará a cabo en resultan ser espinas clavadas Miami Beach, Florida, en el enC los vendedores. ¿Pero Hotel Fontainebleau, desde el lunes 24 N cuáles son los misteriosos El negocio de lo obsoleto hasta el miércoles 26 de enero del 2011. factores que hacen a un Por Dom Serafíni Según el comunicado de prensa de show difícil de vender? NATPE, todos los Estudios de USA ablemos por un momento de lo que yo llamo participarán, con la excepción de Warner Cuenta la leyenda “el negocio de lo obsoleto”. Uno de los desastres que los americanos le Bros., que aún no se ha comprometido. sociales, económicos y ambientales más grandes pueden vender hielo a los En lo relativo al VideoAge NATPE Daily, de la historia moderna. el diario principal del mercado, este será esquimales (¡posiblemente H distribuido para el contingente proveniente al publicitarlos en diferentes “No somos perfectos”, es como justifica Steve Jobs de Latinoamérica en todas las áreas de colores!) Se puede estar de Apple los problemas técnicos del iPhone 4, que ha estar y salas de exhibición comenzando seguro de ello, los americanos estado a la venta en los EE.UU., y en otros pocos países el domingo 23 de enero y continuará su vendían a los consumidores desde junio, mientras que otros 18 fueron sumados el distribución el lunes y el martes. Ha sido mes pasado. Es importante remarcar que la versión informado, y por primera vez, que el (Continuación a la pàgina 14) NATPE Daily será entregado en todas las habitaciones, algo que VideoAge ha venido haciendo desde 1983. Sin embargo, el diario que edita el NATPE será repartido desde el lunes hasta el miércoles, el último día del mercado. Representando a Europa en NATPE 2011 estarán la be BBC Worldwide, Mediaset, Fireworks, Sevenone y CDC. Otros países participantes fuera de los EE.UU., incluyen a Israel y Canadá. Latinoamérica, naturalmente, estará representada en su totalidad, como lo es anualmente. NATPE ha tomado 1200 de las 1500 habitaciones del Fontainebleau: salas de exhibiciones y áreas de estar, además de otras 400 habitaciones en el adyacente Eden Roc Hotel. De las cuatro torres del hotel, solo la Torre Tresor será utilizada para suites de hospitalidad y salas de reuniones. En la torre Tresor, que tiene 37 pisos, solo los pisos 8 a 18 y 26 a 35 serán utilizados para distributed by exhibición, en un total de 21 pisos. En algunos pisos, NATPE no podrá alquilar todas las habitaciones, ya que algunos de bender los dueños de estas unidades del hotel no media services han dado su permiso para alquilarlas. Para LATIN AMERICAN TELEVISION REPRESENTATION encuentros y/o reuniones privadas, cierto número de Estudios de USA han alquilado también algunas de las 20 cabañas linderas al área de la piscina. Las cabañas están 150 Central Park South Suite 310 New York, NY 10019 disponibles solo a aquellas compañías que PHONE 212 707 8244 EMAIL [email protected] han contratado una habitación o un puesto de exhibición en el hall de NATPE, que se encuentra justo frente a la mesa de inscripción y donde serán ubicados los contenedores de los diarios.

(Continuación a la pàgina 14)

126115 VA Monthly 13 1/14/11 7:05 PM ver si muchos de los concurrentes que viven estandarización, la audiencia se verá y trabajan en Miami pondrán el foco en tan fragmentada que hará no rentable el mercado tal como ocurre con el de Las cualquier modelo de negocio. NATPE Vegas. También estamos convencidos que El Negocio el clima económico durante NATPE será La erosión del poder político a causa de Miami de moderado a bueno; y al ser realizado en de lo obsoleto del dinero que vierten en las campañas enero, seguramente se evitarán huracanes y electorales aquellos que tienen “intereses tormentas.” especiales”, ha permitido la creación De la misma manera, para Mónica de este modelo de negocios basado en (Continuación de la pàgina 13) Ramón de la colombiana Caracol (Continuación de la pàgina 13) Internacional basada en Florida, “Miami generar ganancias a las compañías con Cada piso del Tresor posee 16 es un buen sitio para tener el NATPE. previa ha sido comercializada desde lo obsoleto. Y esto se extiende a los habitaciones, las cuales NATPE alquilará He tenido la oportunidad de visitar el junio del 2009. El iPhone3 requiere una accesorios, tales como los cargadores de a precios que varían desde los u$d8.200 hotel [Fontainebleau] y sus habitaciones, tarjeta SIM, mientras que el iPhone4 para las más pequeñas hasta u$d21.500 teléfonos que no funcionan con distintos y las facilidades se ven muy buenas. Mi necesita una micro-SIM. para las más grandes. Cada habitación única preocupación es si será un mercado modelos de la misma marca. posee una kitchenette. Los precios cubren focalizado. Cuando los participantes de Mucha gente se sintió indignada debido Recientemente, la Comisión Europea los cuatro días (desde la tarde del domingo NATPE viajan a Las Vegas, solo hacen a los problemas técnicos del iPhone4, finalmente ha establecido que al menos hasta el miércoles) y son all-inclusive. foco en el mercado. Pero en Miami, pero nadie parecía estar molesto por la todos los tipos de cargadores de celulares El único problema que se avizora podría muchos participantes de NATPE tienen verdadera razón por la cual existía el ser retirar las camas (a un costo extra de familia o amigos en la ciudad, por lo que nuevo aparato. Por el contrario, algunos deben ser compatibles (básicamente u$d150). El hotel no las llevará a depósito; el mercado puede no ser tan focalizado periódicos publicaron notas divertidas utilizando la misma ficha) para que los por lo tanto deberán ser guardadas en los como lo fue en Las Vegas.” como “Investigaciones muestran que consumidores no tengan que cambiar un baños, lo que no es una dificultad para Susan Bender, de Bender media, ubicada usuarios del Ipad son egoístas.” celular que funciona solamente porque las habitaciones grandes (que tienen dos en Nueva York, anticipó que “será un quien lo manufactura ha dejado de baños), pero podría ser inconveniente ¿Por qué es necesario producir un mercado muy atareado tanto desde la producir ese cargador específico que se para las habitaciones más pequeñas. De perspectiva del exhibidor como para el nuevo aparato electrónico cuando la acuerdo a Cecilia Rivera, Directora de cliente. En enero Miami también debería tecnología nos permitiría actualizar las ha roto. marketing de Internacional, atraer a muchas compañías europeas. versiones previas? Y esto va también Si no se puede erradicar, el sólo reducir “mucha gente está entusiasmada con la para toda la serie de “pods,” “pads,” Desde la perspectiva latina, Miami es para el negocio de lo obsoleto achicará tanto nueva locación, y habrá mucha gente muchos clientes como su segundo hogar “kindles,” “nooks,” “droids,” “streaks” y participando. 2011 será un “test” para y/u oficina. Por lo tanto la comodidad del otros smartphones. los gastos producidos por la adquisición todos en términos de organización, de nuevos aparatos, como la polución viaje será bienvenida, opuesto al largo viaje Esta queja no es contra el progreso y locación, servicio y asistencia.” Debido a a Las Vegas. Será un mercado con mucha causada por los millones y millones de la innovación, solo en contra del negocio la ubicación subtropical de Miami Beach, participación, y nosotros esperamos ver allí desechos (Basura-e) la cual por lo menos, se espera que muchos participantes a todos nuestros clientes.” de lo obsoleto. ¿Se ha preguntado usted por qué una radio construida en los el 20% es reciclable. extiendan su estadía para relax o para Para Gavin Reardon, que representa años ’40 todavía funciona, mientras que disfrutar del mar, haciendo de NATPE ya en California a la Canadiense Incendo, Puede que sea demasiado tarde, pero no un evento de dos días de duración, si no “luego del aire de estancamiento que su computadora adquirida cuatro años tengamos esperanza en el sentido común del un evento de seis días, transformándolo adquirió NATPE en estos años en Las atrás ya es obsoleta? consumidor, ayudado por el resurgimiento en una excursión de domingo a sábado. Vegas, tengo grandes esperanzas de un Años atrás había poderosas y efectivas del servicio público dado por políticos Sin embargo, queda aún por verse mercado vibrante y fresco en Miami. Hay comisiones de estandarización que que rechazan la obsolescencia. Estos si Miami le da a NATPE una arista mucho interés nuevamente en NATPE. aseguraban compatibilidad, calidad desarrollos impulsarán la restauración de diferente, si el área de recreación marcará Los europeos, que han quedado afuera y durabilidad. Esas características una diferencia y si el clima económico será las comisiones de estándares, bajo el ojo en masa en los últimos años, regresarán y permitieron la creación de un sector mejor que el clima subtropical de Miami. Miami es una de las principales razones vigilante de las autoridades de control. de ello. Al desvanecerse el declive de servicios, tales como técnicos que Según lo ve Patricio Teubal, Director de reparaban radios y televisores, poniendo Naturalmente, esto es el equivalente a la oficina de ventas de Mediaset en Roma, económico, se perciben condiciones de esa manera racionalidad en el proceso declarar una guerra abierta, similar a Italia, “en el pasado reciente NATPE favorables para hacer buenos negocios.” del consumo. Esto nunca ocurrió con la que el Presidente Obama abrió en gradualmente ha atraído una mayor Para Emilia Nuccio de Echo cantidad de compañías latinoamericanas. Bridge, Miami hará la diferencia ya las computadoras y otros aparatos de contra de Wall Street (cerca de 150 Muchas de esas productoras y broadcasters que “es mucho más accesible para los IT, ya que estos se volvían inutilizables personas dejaron la agencias económicas tienen oficinas o sus centrales en Miami, lo latinoamericanos y europeos que tienen antes de que tuvieran la oportunidad de regulatorias para convertirse abiertamente que hace que sea mucho más efectivo en la viajes directos. También [la gente] querrá romperse. en lobbistas) y de la industria del petróleo. relación costo-tiempo al tener el mercado en un corte de su clima invernal y Miami El negocio de lo obsoleto fue creado Quién sabe, si esta guerra en contra del su ciudad. Miami es una ciudad fácilmente ofrece un gran clima en enero.” En lo para desfavorecer al consumidor y a la accesible desde la mayoría de las capitales negocio de lo obsoleto fuera ganada, que respecta a negocios, “las compañías sociedad entera. Ocurrió ante la actual latinoamericanas en términos de tiempo y ven la oportunidad ya que, no importa podría haber también esperanza de ganar ausencia de autoridades regulatorias costos de pasaje. Por lo tanto Miami es una cuál es la situación económica, la gente contra la de los especuladores y la del y de inefectivas organizaciones de elección natural para un mercado que posee parece querer y necesitar entretenimiento, lobby de los alimentos. un alto porcentaje de ejecutivos de América además hay planes de lanzamiento de consumidores. Fue posible gracias al Latina. Habiendo dicho esto, habrá que nuevos canales en todas partes.” apoyo de políticos relacionados a la industria del IT y de la prensa, cómplice complaciente, dado el hecho que el lanzamiento de cada nueva versión va acompañada de una costosa campaña publicitaria. Ahora, uno debe preguntarse, ¿qué tiene que ver esta obsolescencia con el negocio de la televisión? Mucho, diría yo, para una industria con una visión amplia. Nada para los que tienen una visión estrecha. Mucho para aquellos que desean dejan un legado. Nada para aquellos que desaparecerán con el primer pago de su retiro. Deben tener en cuenta que en pocos años, la televisión será consumida “Es un control remoto para TV, cable, desde aparatos que básicamente serán IPTV, telefono cellular, computadora, scanner y fax...” Susan Bender y Sally Treibel de Bender Media computadoras. Si no retornamos a los buenos viejos tiempo de la

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126115 VA Monthly 14 1/14/11 7:05 PM 126115 VA Monthly 15 1/14/11 7:05 PM y distribución internacional de televisión de Los Angeles Entertainment Studios, Shows confiesa que las películas hechas para TV le dieron trabajo en el pasado. “El difíciles de concepto de la película hecha para TV ha caído en desgracia.” Y un fenómeno vender similar, marcó Devlin, está ocurriendo en el mundo de los programas para niños, de los sábados y domingos.” (Continuación de la pàgina 13) Arnie Zipursky de CCI A pesar de la visión poco optimista de en ventas y savoir-faire, o simplemente las películas para TV de Devlin, Dubow shows que quiebran esta regla los que se de Opus tiene para decir lo contrario. del programa que uno está tratando de transforman en grandes éxitos. El principal vender. Dubow se especializa en películas para ejemplo es el sitcom Seinfeld, que ha tenido TV, y las encuentra un artículo sólido Después de todo, la venta de shows un fantástico éxito internacional a pesar de y consistente de ventas. “Hay demanda difíciles de vender es un sacrificio que tener el foco puesto en Nueva York. de Telefilms,” dijo, “especialmente las no solo se le demanda a los productores Desafortunadamente para los de suspenso con mujeres en peligro y John Cuddihy de NewsProNet y distribuidores independientes. distribuidores, el éxito singular de Seinfeld las que refieren al estilo de vida diario. Ciertamente, una de las incongruencias no es la norma. “La comedia es la más A la gente les gusta.” Para él mucho acceso a todos los shows de las networks que circula en muchos de los Estudios- difícil para los compradores,” señaló Ken más problemáticas son las “películas de USA, “es muy difícil que programas del encubierta como un chiste-es la que dice Dubow, presidente de Opus Distribution, intermedias”, que no son de gran suceso resto del mundo sean vendidos aquí.” que si los ejecutivos de ventas tuviesen que ubicada en Tarzana, California. En en los cines y tampoco hechas para En consecuencia, los países que tienen exhibir los shows difíciles que tienen que particular, Dubow marcó que comedias la TV. Esos films son más de estilo vender, deberían recibir un pago extra. duras regulaciones y buscan contenidos, oscuras pueden ser un desafío. Por el independiente y no poseen nombres de prefieren programas que ya hayan sido Siendo una publicación curiosa, VideoAge contrario, numerosos ejecutivos acordaron grandes actores para atraer audiencias. exitosos en otro lugar. Y algunos de los encuestó a distribuidores internacionales que comedias con un mayor estilo Dubow agregó a los documentales entrevistados sugirieron que, sin tener para averiguar qué clase de shows son lo visual pueden trascender las diferencias como un género duro, aunque se tiene la en cuenta las leyes regulatorias, lo que que dan más trabajo y por qué. culturales, y tienen posibilidades en el esperanza que eventos tales como el MIP- buscan de todas maneras los compradores Una de las respuestas más frecuentes mercado internacional. El ejemplo perfecto, TV MipDocs y el mercado canadiense de todo el mundo son las series que tienen relacionadas con la posibilidad de venta enfatizó Dubow, es la enorme pantalla HotDocs (ambos se llevan a cabo un éxito probado. Saralo MacGregor, de un show fue la universalidad. Entre afuera del Palais en cada MIPCOM y anualmente en abril) hayan contribuido vicepresidente ejecutivo de distribución los ejecutivos entrevistados, hubo un MIP-TV que presenta humor slapstick y a aliviar la dificultad de la venta de internacional con base en Santa Mónica amplio acuerdo que programación que comedias payasescas durante todo el día documentales de los últimos años. de la británica Fireworks International es específicamente regional no se vende a los participantes del mercado. El punto Sabrina Eleuteri de la italiana RaiTrade remarcó, “los Broadcasters continúan alrededor del mundo. John Cuddihy, es que, uno no necesita conocer el idioma observó también que los documentales considerando seriamente los shows que presidente de la división internacional de hablado para comprender una patinada son ciertamente difíciles de vender. Para prueban tener elementos como una fuerte NewsProNet, con base en Miami, apuntó debido a una cáscara de banana. Stephen tener una buena medida, Eleuteri también historia de ratings, talentos reconocidos o que, “todo producto que posee cierta Kelley de 9Story Entertainment basada incluyó la animación, pero agregó que coproductores asociados bien establecidos.” apertura, está entre los más vistos de la en Canadá, lo expresó de la mejor manera depende de cada territorio. Marco Fernández de Araoz, director de televisión americana.” Detalló que las series cuando dijo, “el humor varía de país en Otra idea de la cual se hicieron eco adquisiciones y ventas internacionales en que apuntan específicamente al mercado país, a menos que la comedia sea muy algunos ejecutivos fue que programas Madrid de Veralia, estaba de acuerdo: americano, generalmente se enfrentan con amplia, ésta no viajará a ninguno.” con alguna tendencia política o religiosa “En términos generales, los shows que no la frase “es demasiado localista.” Arnie Zispursky, CEO y presidente de son también difíciles de vender. “En tienen una trayectoria reconocida son los más difíciles de vender en todas partes.” Irv Holender de la canadiense The CCI con base en Toronto también ha todo el mundo los Broadcasters quieren filmado comedias en vivo, y agregado protegerse de promover ciertas creencias en Sin embargo Fernández de Araoz afirmó Fremantle Corp con base en Los que el panorama no es tan grave, “hay una Ángeles y Toronto, estuvo de acuerdo animación para adultos a la lista. “A nivel particular,” dijo Cuddihy de NewsProNet. masivo,” dijo, “hay muy pocos espacios Esto por supuesto no es aplicable a canales cierta luz al final del túnel para la venta con Cuddihy. Marcó que en sus 40 años de formatos de bajo costo en los nuevos de aire para la animación para adultos, de nicho como el Odyssey Networks que en el negocio, los shows más difíciles canales terrestres digitales.” de vender “fueron los que hacían foco especialmente en lo que concierne a los se dedica específicamente a programación en la familia americana y en el estilo broadcasters principales.” Más allá de los multi-religiosa. Fernández de Araoz no fue el único en pregonar las ventajas de los formatos. americano de vida.” Holender detalló, canales específicamente dedicados a este Un ejecutivo que prefirió permanecer Jon Kramer, CEO de Rive Gauche “los shows que tenemos en primetime y tipo de programación, canales de USA tales anónimo también marcó los night-time Entertainment ubicada en Los Ángeles que son los más universales y simples de como los Cartoon Network y en alguna talk shows, que, a diferencia de los señaló que su compañía está trabajando doblar, son los mejores.” medida Comedy Central, los canales para shows vespertinos como Jerry Springer y para entrar en el negocio de los formatos, la animación para adultos son escasos. Oprah, pelean por atraer compradores, Holender pasó a explicar que la industria que se ha convertido en uno de los Sin embargo, al hablar de las comedias, a pesar de que tomó varios años para está evolucionando de tal manera que en sectores más rentables de la industria. no todos los entrevistados acordaban. Herb colocar a Oprah en Gran Bretaña. general la distribución internacional se Como lo expresa Holender de Fremantle, Lazarus, presidente de Carsey Werner ha vuelto más difícil. “Con la reciente En algunos casos, hay otros factores “los formatos han sido la tendencia en los Distribution con base en Los Ángeles, abundancia de producciones locales en juego más allá de la preferencia de lo últimos 10 a 15 años.” y cuotas,” dijo, “encontramos que es de la idea que el género no es el factor que la audiencia desea ver. En algunos En general, tal como lo explicó José a menos que sea una coproducción y principal para la venta de un show. Cuando países hay regulaciones sobre contenidos Escalante director ejecutivo de Latin tenga personajes globales con historias fue preguntado cuáles son los show más que dictan cuánta programación puede Media Corporation asentada en Miami, “el globales, es muy difícil de colocar en duros de vender, el bromeó, “tengo una ser importada, creando así otro obstáculo proceso de ventas de programación de TV corta respuesta: los malos.” Lazarus explicó para los vendedores. Por ejemplo, Kelly de primetime.” Como tal, Fremantle Corp se ha vuelto cada día más desafiante. No es que él no se suma a la popular queja de que 9Story explicó que dado que Canadá tiene se focaliza mucho más en coproducciones un proceso fácil pero es uno que aprendes las comedias son difíciles (de vender). “El estrictas regulaciones sobre contenidos y con cadenas europeas para desarrollar a hacer mejor año tras año.” Mientras el productos con más atractivo internacional, programa es el programa,” dijo y agregó, “no tiene nada que ver con el género.” mercado de TV continúa expandiéndose más reconocimiento internacional y un cada año alrededor del mundo, el juego de elenco internacional. Ciertamente una comedia que desafía la compra y la venta, seguirá evolucionando. En lo que concierne al género, algunos la lógica es El Príncipe de Bel Air (Fresh El reciente énfasis puesto en la producción ejecutivos remarcaron que entre los Prince of Bel-Air), la serie de NBC de 1990 local ha cambiado indudablemente la programas específicamente localistas, los con Will Smith que todavía en algunos industria en tanto los países no tengan cómicos son los que tienden a tener la peor territorios que no son anglo-parlantes, ya la necesidad o el deseo de buscar sus suerte. “Cuando tenemos comedias que sigue siendo emitida en primetime. contenidos en las grandes compañías. A son muy localistas o con muchos elementos Pero las comedias no son el único tipo pesar de la creciente dificultad involucrada de política local ocurriendo en ellos, estos de shows que puede hacer fruncir el ceño en la venta de cierto tipo de programación, son los más difíciles,” dijo Marcel Vinay a los vendedores. Otros géneros también una cosa es segura: los ejecutivos en la Jr. de Comarex, basada en México. Sin pueden ser frustrantes. Tom Devlin, Irv Holender de The Fremantle Corp. distribución continuarán haciendo que embargo, algunos observaron que son los presidente en Nueva York de la de la venta parezca fácil.”

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126115 VA Monthly 16 1/14/11 7:05 PM 126115 VA Monthly 17 1/14/11 7:06 PM “If that [remaining] merger goes ahead,” said Esquinas, “it will mean that around 90 percent of the Spanish television Change in Spain advertising market will be in the hands of just two groups. This will create a situation in which audiences are fragmenting, but the cost of airtime is rising.” Despite all, Esquinas was sanguine (Continued from Cover) as to the future of television advertising that has been ongoing since 2008.” He in Spain. “Television still has a massive added that, “the effect this year has appeal for the Spanish people,” he asserted, been really dramatic: The market share revealing, “Last year it accounted for taken by niche digital channels had 42 percent of total Spanish advertising risen by the end of October to 21.4 David Esquinas of Optimedia spend, and this is because it is still possible to reach almost 90 percent of percent, compared with 11.5 percent ban is a tax the government imposed in October ’09.” Of course, this has the population in one day advertising on telco operators to fund TVE. Set at meant a corresponding drop in market on television.” Nor did he see television’s 0.9 percent of total telco revenue, the share for the previously dominant state dominance of the Spanish advertising MTVN’s Raffaele Annechino tax represents around 250 million euro, broadcaster TVE, which Annechino market slipping, predicting that in 2012, ($335 million) or just under half the six percent to 44.28 million euro ($59 estimated, “has fallen from a market “Television will still have around 41 planned state subsidy for 2011 of 547 million). However, the company generates share of around 26 percent to a new percent of the market and the Internet million euro ($735 million). This action level of between 10 percent and 12 between 15 percent and 17 percent.” approximately 65 percent of its revenue has sparked both legal proceedings by the percent, as the market moved from But some broadcasters are in trouble. from Latin America. Also confidently E.U. against the Spanish government, having five national broadcasters to its Regional channels, such as TV3 eyeing expansion overseas is Prisa. The and an offer from the Spanish Advertisers current level of 32.” Catalunya and ETB in the Basque publishing giant, which also owns the Association, to pay the 250 million Localia Network, a stake in Digital+ and All the terrestrial broadcasters, not region, collectively reported 2009 euro conditional on a moratorium which advertising income of 237 million euro TV1 in Portugal, recently announced it just TVE, have lost share, something would see advertising return to TVE ($318 million), representing a drop of had received a cash injection from major which has led commercial broadcaster for an unspecified period but, possibly, 25.6 percent from the 2008 figure of 319 shareholder U.S.’s Liberty Global of $868 Antena 3 to introduce a policy under until 2016 in line with the decision of million euro ($425 million). Worse, a million to fund expansion into the U.S. which an advertiser wishing to buy a the French government to postpone the particular spot on their main channel recent study for Deloitte, commissioned and Latin America; although it will also removal of advertising from its public by The Commercial Television Union had to buy the same slot across all channels from 2011 to 2016. help lighten the load of Prisa’s 4.8 billion their niche channels, prompting Tele5 put the combined running costs of the euro ($6.5 billion) of debt. to introduce a similar policy. Market consolidation is also well under regionals at 1.9 billion euro ($2.6 billion). way, bringing more significant changes Given the severe nature of the Spanish Despite the national economic woes, TVE is also at the heart of another to Tele5, which is owned by Italian economic downturn — which is on a Spain’s content business is undergoing major change to the Spanish broadcast media group Mediaset. Marco Giordani, par with Greece and Ireland — it must massive change and offering real potential. market, as all advertising was removed CEO of Mediaset’s broadcasting arm, be questionable how long the national The extent to which it is coming of from it, and all its digital channels such RTI, and CFO of Mediaset, confirmed government will be able to continue to age was underlined in November when as kids offering Clan TV, sports channel to VideoAge in November 2010 that support subsidy on this scale. Disney ABC announced its new series Teledeporte and international channel Tele5 had acquired rival commercial But, regional broadcasters aside, will air in Spain (and Italy 24 H, last January. broadcaster Cuatro. The deal, which sees there are plenty of reasons to support and Hungary) before it bows in the U.S. The impact of this move is underscored Tele5 grab 100 percent of Cuatro and 22 Esquinas’ confidence in the future of the Now, that really is change! by the fact that, prior to the ban coming percent of its Digital+, cost the company Spanish television industry. Leading telco into effect, TVE and its channels 488 million euro ($655 million) and 18 Telefonica announced that it finished accounted for 23 percent of the total percent of Tele5 equity. This move has Q3 with a total of 773,000 subscribers television advertising market in Spain. revitalized Antena’s on and off talks with to its Pay service Movistar Imagenio, Now, some of this ad revenue appears broadcaster La Sexta. A spokesperson for representing an 18.2 percent climb from Spain TV to have vanished. Optimedia’s Esquinas Antena owners D’Agostini confirmed to Q3 2009. This represents a substantial estimated that only about 19 percent VideoAge in early December that talks earnings growth as Spain is one of the Facts & Figures had been moved to other channels. were back on again now that Tele5 is out most expensive countries in Europe for Another issue raised by the TVE ad of the picture as a competing buyer. Pay-TV with the average cost of a basic Population: 46.5 million package standing at 94.39 euro ($125) per month compared, for example, with TVHH: 16 million 47.90 euro ($67) in France. Profits to the end of Q3 at Telefonica increased Cable TV Subs: 1.5 million TV ad revenues: 3 billion euro

Pay-TV revenues: 2 billion euro

IPTV Subscribers: 746,000 National terrestrial TV networks: Antena3, Cuatro, La Sexta, Telecinco, TVE1, TVE2

Regional TV channels: 8

Local DTT services: 1,124

Mediaset’s Marco Giordani, right, discussed Tele 5’s plans with VideoAge editor The cast of Disney ABC’s Body of Proof Dom Serafini

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126115 VA Monthly 18 1/14/11 7:06 PM Televisa_VideoAge.indd 1 1/7/11 6:54 PM 126115 VA Monthly 19 1/14/11 7:06 PM Televisa_VideoAge.indd 1 1/7/11 6:54 PM LATIN AMERICA TV DISTRIBUTION DIRECTORY ARGENTINA Turner Broadcasting Bender Media Services System Latin America Sales Contact: Susan Bender America Video Films Sales Contact: Elisa Coghlan Rose Entertainment 150 Central Park South, Suite 310 New York, NY 10019 Sales Contacts: Enrique Maya, Brian Maya, Defensa 599, Floor 3 Sales Contacts: Rosamaria Gonzalez, Vicky Ruiz 1065 Buenos Aires, Argentina Tel: (212) 707-8244 Noel Tarucelli, Nicholas Bingham Alameda 1-D Fax: (212) 658 9948 Tel: (54) 11 4894 7000 Colonia San Antonio Virrey Loreto 2426 [email protected] 1426 Buenos Aires, Argentina Fax: (54) 11 4894 7000 San Miguel de Allende, Gto. [email protected] Mexico 37750 Tel: (54) 11 4787-9098 CBS Studios International Fax: (54) 11 4787-9094 www.turnerargentina.com Tel: (52) 415-152-5326 [email protected] Fax: (52) 415-152-7901 Sales Contact: Stephanie Pacheco www.americavideofilms.net [email protected] 1619 Michigan Ave, Suite 200 www.roseentertainment.com.mx Miami Beach, FL 33139 Artear Argentina Tel: (305) 531-2300 TV Azteca/Comarex Globo TV International Fax: (305) 531-6303 Sales Contact: Mariana Fernandez [email protected] Lima 1261 Sales Contact: Marcel Vinay Jr. Sales Contacts: Daniel Djadjah, Vinicius Pagin Bosques de Duraznos 69 int. 905 www.cbssi.com CP 1138 Buenos Aires, Argentina Rua Evandro Carlos de Andrade 160/7 Tel: (54) 11 4305-0013 Bosques de las Lomas andar São Paulo, Brazil Mexico D.F. 11700, Mexico Fax: (54) 11 4339-1596 Caracol Television Tel: (55) 11 5112-4358 Tel: (52) 55 5251-1410 [email protected] Fax: (55) 11 5112-4305 Fax: (52) 55 5251-1409 Sales Contacts: Angélica Guerra, Lisette www.artear.com [email protected] [email protected] Osorio, Camila Reyes, Berta Orozco Address 1: Calle 103 #69 B-43-Bogota, [email protected] www.comarex.tv Ledafilms Colombia. www.globotvinternational.com Address 2: 7321 NW 75 St. Sales Contacts: Gabriela Lopez, Moira UNITED STATES Miami, FL 33166 McNamara, Fernando Paduczak Record TV Network Tel: (305) 960-2018 Virrey Olaguer y Feliu 2462, 3 Flr. 20th Century Fox Fax: (305) 960-2017 C1426EBB Buenos Aires, Argentina Sales Contacts: Delmar Andrade, Edson Mendes Television Distribution [email protected] Tel: (54) 11 4788-5215 Rua do Bosque, 1393 [email protected] Fax: (54) 11 4788-5220 001136-001 SP, Brazil Latin America [email protected] [email protected] Tel: (55) 11 2184-5468 Sales Contact: Jose Luis Gascue www.caracolinternacional.com [email protected] Fax: (55) 11 2184-5200 2121 Ponce de Leon Blvd., Suite 1020 [email protected] [email protected] Coral Gables, FL 33134 Comcast International www.ledafilms.com [email protected] Tel: (305) 774-4165 www.recordtvnetwork.com Fax: (305) 569-1681 Media Group [email protected] Polar Star Sales Contact: María Eugenia Briseño www.foxfast.com Sales Contacts: Carlos Kargauer, Sergio CHILE 5750 Wilshire Blvd. Sessa, Cristian Sessa, Diego Kargauer, Los Angeles, CA 90036 AETN International Tel: (323) 692-6572 Salete Stefanelli Television National de Latin America Television Bollini 2269 Fax: (323) 954-2657 C1425ECB Buenos Aires, Argentina Chile Distribution [email protected] Tel: (54) 11 4802-1001 Sales Contact: Ernesto Lombardi Sales Contact: Mayra Bracer [email protected] www.comcastintl.com Fax: (54) 11 4803-5757 Av. Bellavista No. 0990 235 East 45th St. 12th Floor [email protected] Santiago, Chile New York, NY 10017 [email protected] Tel: (562) 707-7240 Tel: (609) 896-7063 Discovery Communications [email protected] Fax: (562) 707-7771 [email protected] [email protected] Sales Contact: Mercedes Dawson [email protected] [email protected] [email protected] 6505 Blue Lagoon Dr., Suite 300 www.polarstar.com.ar www.tvn.cl Albavision Miami, FL 33126 Tel: (786) 273-4700 Telefe International Sales Contact: Ignacio Barrera Fax: (786) 273-4061 COLOMBIA 2600 SW 3rd Ave PH-B [email protected] Sales Contacts: Fernando Varela, Michelle Miami, FL 33129 www.discoveryprogramsales.com Wasserman, Jesica Stescobich Multimedia Broadcast Tel: (305) 860-2036 Fax: (305) 860-2102 Pavon 2444 Associated Disney Media Networks C1248AAT Buenos Aires, Argentina [email protected] www.albavision.com Latin America Tel: (54) 11 4102-5810 Sales Contact: Carlos Boshell Fax: (54) 11 4308-6848 Sales Contact: Fernando Barbosa Carrera 14 No. 93B-29 of. 404 APA International [email protected] Bogota, Colombia 2 Alhambra Plaza, 9th Floor Coral Gables, FL 33134 [email protected] Tel: (57) 1622-5919 Sales Contact: Rafael Fusaro Tel: (305) 567-2280 www.telefeinternational.com.ar Fax: (57) 1622-5891 7152 SW 47th Street Fax: (305) 774-3913 [email protected] Miami, FL 33155 [email protected] Telefilms www.mbacable.tv Tel: (305) 666-0020 Fax: (305) 666-1725 www.disneyabctv.com Sales Contacts: Alfredo Andreoti, [email protected] Humberto Delmas, Alejandro Carballo RCN Television Dori Media America Av. Del Libertador 1068, Piso 11 1112 Buenos Aires, Argentina Sales Contact: Maria Lucia Hernandez Frieri BBC Worldwide Sales Contact: Andres Santos Avenida de las Americas 65-82 Tel: (54) 11 5032-6000 Sales Contact: Helen Jurado 9800 NW 41st St., Suite 320 Fax: (54) 11 5032-6099 35800 Bogota, Colombia 1120 Avenue of the Americas, 5FL Doral, FL 33178 [email protected] Tel: (57) 1414-1382 ext. 1190 New York, NY 10036-6700 Tel: (786) 662-3051 [email protected] Fax: (57) 1414-0412 Tel: (212) 705-9300 Fax: (786) 662-3056 [email protected] [email protected] [email protected] [email protected] www.telefilms.com.ar www.canalrcn.com www.bbcworldwidetv.com www.dorimediadistribution.com

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126115 VA Monthly 20 1/14/11 7:06 PM 126115 VA Monthly 21 1/14/11 7:06 PM LATIN AMERICA TV DISTRIBUTION DIRECTORY

Entertainment One LAIN-Cinemania NBC Universal Int’l TV Internacional Television International Distribution Networks Sales Contact: Esperanza Garay Sales Contact: Valerie Cabrera Sales Contact: Julio Neri Sales Contact: Allan Navarrete 2745 Ponce de Leon Blvd. 420 Lincoln Rd., Suite 506 9465 Wilshire Blvd, Suite 500 1800 Sunset Harbor Dr., Suite 1701 Coral Gables, Fl 33134 Beverly Hills, CA 90212 Miami Beach, FL 33139 Tel: (305) 774-0033 Miami Beach, FL 33139 Tel: (305) 531-1618 Tel: (310) 407-0960 ext. 118 Fax: (305) 774-7372 Tel: (305) 891-3330 Fax: (305) 531-1698 Fax: (310) 407-0961 [email protected] Fax: (305) 891-3360 [email protected] [email protected] www.telemundointernacional.com www.eonetv.com [email protected] www.nbcunitv.com www.CinemaniaNetworks.com Panamax Films Televisa Internacional Eyeworks Distribution www.LAINca.com Sales Contacts: James M. McNamara, Sales Contact: Carlos Castro Sales Contact: Dorothy Crompton www.Cinemania.TV Alejandro Vazquez Vela 6355 NW 36th St. Suite 309 68 Salsbury Rd., Queens Park 2000 Ponce de Leon Blvd., Suite 500 Miami, FL 33166 London NW6 6NU, U.K. Latin Media Corporation Coral Gables, FL 33134 Tel: (44) 20 7644 0000 Tel: (786) 265-2500 Sales Contacts: Jose Escalante, Guillermo Tel: (305) 421-6336 Fax: (786) 265-2269 Fax: (44) 20 7644 0001 [email protected] Isturiz [email protected] [email protected] www.panamaxfilms.com www.eyeworks.tv 8725 NW 18th Terrace, Suite 405 www.televisainternacional.tv Miami, FL 33172 Power Fireworks International, A Tel: (305) 974-1765 Televix Entertainment ContentFilm Company Fax: (305) 974-1769 Sales Contact: Jose “Pepe” Echegaray 1800 SW 1st Avenue Suite 303 Sales Contact: Katherine Kaufman [email protected] Sales Contact: Saralo MacGregor Miami, FL 33132 449 South Beverly Dr. Penthouse Suite 225 Arizona Ave., Suite 250 [email protected] Tel: (305) 285 8926 Beverly Hills, CA 90212 Santa Monica, CA 90401 www.wrcorp.tv Fax: (305) 285 8929 Tel: (310) 788-5500 Tel: (310) 576 1059 [email protected] Fax: (310) 286-0207 Fax: (310) 576 1859 Liberman Broadcasting- www.powcorp.com [email protected] [email protected] Estrella TV Network www.televix.com www.contentfilm.com RCTV International Sales Contact: Bill Garcia Sales Contact: Haydee Pabon Univision Communications Frecuencia Latina 1845 Empire Ave. 4380 NW 128 Street Sales Contact: Monica Talan International Burbank, CA 91504 Miami, FL 33054 605 Third Avenue Tel: (818) 558-4264 Tel: (305) 688-7475 Sales Contacts: Miki Ivcher, Patricia Jasin NY, NY 10158 Fax: (818) 729-5678 Fax: (305) 685-5697 1250 E. Hallandale Beach Blvd. #606 Tel: (212) 455-5331 [email protected] [email protected] Miami, FL 33009 www.rctvintl.com [email protected] Tel: (954) 457-1200 Fax: (954) 457-1213 Lionsgate Somos Distribution Venevision International [email protected] www.flinternational.tv Sales Contacts: Peter Iacono, Tori Crotts Sales Contacts: Luis Villanueva, Francisco Sales Contacts: Cesar Diaz, Daniel 2700 Colorado Avenue, Suite 200 Villanueva, Alejandro Cacciamani Rodriguez, Miguel Somoza, Cristobal FremantleMedia Santa Monica, CA 90404 2601 South Bayshore Dr. Suite 1250 Ponte, Hector Beltran Enterprises Tel: (310) 255-3700 Miami, FL 33133 121 Alhambra Plaza, Suite 1400 Tel: (786) 220-0280 Fax: (310) 255-3880 Coral Gables, FL 33134 Sales Contact: Sheila Hall Aguirre Fax: (305) 858-7188 [email protected] Tel: (305) 442-3400 5200 Blue Lagoon Drive, Suite 200 [email protected] [email protected] Fax: (305) 446-4743 Miami, FL 33126 [email protected] [email protected] Tel: (305) 267-00821 www.lionsgate.com [email protected] Fax: (305) 267-0459 www.somosdistribution.net www.venevisioninternational.com MarVista Entertainment [email protected] VIP 2000 www.fidtv.com Sony Pictures Television Sales Contact: Vanessa Goglio Sales Contact: Alexander Marin Sales Contact: Roxana Rotundo 12519 Venice Blvd. HBO Latin America Group 601 Brickell Key Drive, Suite 200 1451 S. Miami Ave., Suite 2511 Los Angeles, CA 90066 Miami, FL 33131 Sales Contact: Emilio Rubio Miami, FL 33130 Tel: (310) 737-0950 Tel: (305) 400-3051 4000 Ponce de Leon Blvd., Suite 800 Tel: (305) 373-2400 Fax: (310) 737-9115 Fax: (305) 400-3002 [email protected] Coral Gables, FL 33146 [email protected] [email protected] www.vip2000.tv Tel: (305) 648-8100 www.spti.com Fax: (305) 461-3943 www.marvista.net [email protected] Spiral/SevenOne Warner Bros. MTV Networks www.hbolag.tv International International TV International Distribution Laguna Productions Sales Contacts: Zasha Robles, Fabiola Sales Contact: Adeline Delgado Flores, Gillian Kirby Sales Contact: John A. Garcia, Tomas Sales Contact: Elart Coello 1111 Lincoln Rd. 6th Floor 10462 NW 31st Terrace Davison, Gustavo Gomez 28385 Constellation Road Miami, FL 33172 Miami Beach, FL 33139 4000 Ponce de Leon Blvd., Suite 490 Valencia, CA 91607 Tel: (305) 594-3000 Tel: (305) 535-3817 Tel: (661) 257-7450 Fax: (305) 594-3061 Coral Gables, FL 33146 Fax: (661) 257-7256 Fax: (305) 531-9732 [email protected] Tel: (305) 461-8256 [email protected] [email protected] [email protected] Fax: (305) 461-8257 www.lagunaproductions.com www.b2b.mtvni.com www.etceteragroup.com www.wbitv.com

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126115 VA Monthly 22 1/14/11 7:06 PM 126115 VA Monthly 23 1/14/11 7:06 PM percent of the Colombian population utilizing a total of 134 repeaters. Q&A With Alejandro Santo Domingo Caracol’s The market for Colombia’s 10.6 million TVHH is highly competitive with six VideoAge: How do you see the future for over-the-air Telenovela broadcasting in Colombia? national broadcast TV networks, eight Unfolds regional terrestrial networks and a popular Alejandro Santo Domingo: Despite the local TV broadcast channel, CityTV in penetration of cable, we believe that free Bogotá, which has the country’s third television still has a few good years left. Big (Continued from Cover) largest viewership. This in addition to events and programs with exclusively local 16 cable-TV channels received by more relevance, for example, will continue to be transmitted through free television. On the than 100 companies, became the main than 4.5 million subscribers, or about 42 shareholder of Caracol Televisión. other hand, now that there is a new space percent of TVHH that, in 2010, generated opening up with the arrival of DTT, there Caracol (Cadena Radial Colombiana) U.S.$197 million in subscription fees and will be more opportunities to break into the and RCN (Radio Cadena Nacional) are U.S.$8 million in PPV charges (it is also territory of segmented audiences and a greater ability to test Colombia’s two main private TV channels estimated that close to three million new formats, which will give the entertainment business a very which, in 1997, were granted licenses to TVHH receive pirated cable-sat signals). interesting twist. operate as national networks. Before that, the two companies provided content for In terms of audience, Caracol has a slight VA: Are there any new revenue streams for Caracol? (In the Intravisión, a state-owned TV broadcaster: advantage over RCN with 84 percent of U.S., stations have advertising and retrans fee.) Caracol 45 hours a week and RCN viewers tuning in daily, versus 82 percent ASD: We believe that this should be a goal for free television 10.5 hours a week. Something like four for RCN, 35 percent for CityTV and channels in Colombia. It does not make much sense for cable and different commercial programmers today 19 percent for Canal Uno. These four satellite companies in this country to give a re-transmission fee fill the schedules of Intravisión’s national commercial TV channels split an estimated to [cable-TV] channels that have, at the most, a three percent public network Canal Uno with 32 hours U.S.$575 million in national advertising share [while] nothing is given to those who hold a 30 percent of weekly programming each. A third revenues in 2010, a 24 percent increase share or more. national TV commercial network, Canal 3 from 2009, with the bulk, or $472 million, VA: In the long run, which do you see remaining: Over-the-air Television de Colombia, was launched last shared between Caracol (U.S.$231 million) TV, appointment television or TV on demand? October, but it is not yet operational. and RCN (U.S.$240 million). The regional ASD: TV on demand will surely have a greater acceptance Running Caracol today is Julio Mario’s TV stations took in U.S.$178 million in ad younger son, the 34-year-old New York- in the near future when different operators can make it more revenues, while U.S.$65 million went to accessible to more users, and as these operators reach agreements born Alejandro Santo Domingo Dávila, the cable-TV networks. In total, television from his offices in New York City. His that make sense for content generators like Caracol. It is more in Colombia captured 62.2 percent of all and more evident that TV viewers are looking for the flexibility of oldest son, Julio Mario Santo Domingo advertising revenues. watching what they want, when they want. This is especially true Jr., who was born in Paris, died in 2009 for younger audiences, who are less patient and definitely multi- at the age of 51. The oldest daughter In terms of programming, in 2010 taskers. However, appointment TV will continue to exist because of Santo Domingo Jr., Tatiana, is the Caracol invested an estimated U.S.$100 live events are irreplaceable and because there is still an audience girlfriend of Andrea Casiraghi, the second million, versus $146 million by RCN, that is used to watching television in a traditional manner. in line as Prince of . Julio Mario but in terms of gross profit, Caracol was Sr.’s first wife was Brazilian, his second, ahead with $127.4 million, versus RCN’s VA: What is your next area of TV expansion? Alejandro’s mother, Colombian. $94.78 million. ASD: We are always looking at opportunities. In 2006 we The Santo Domingo family is very In addition, Caracol’s U.S. radio-TV acquired Gen-TV, a full-power station in Florida, which would cosmopolitan with Julio Mario Sr. operations generated an estimated $10 serve as a first step in the consolidation of a network with the educated at the University of Virginia, million a year. Foreign program sales idea of penetrating the U.S. Hispanic market. Julio Mario Jr. at Columbia and Paris brought in an estimated $2.4 million VA: Do you attend TV trade shows such as NATPE, MIP, L.A. universities and Alejandro at Harvard. in 2010 exporting worldwide 16,000 Screenings, etc.? Even Caracol’s 57-year-old CEO, Paulo compounded hours of Caracol-made ASD: I haven’t had the chance yet, but it is one of my Laserna Phillips, displays an impressive content, and the international satellite TV objectives for [2011]. cosmopolitan resume. A journalist and signal $800,000. a TV host, he studied political science Running a commercial TV network is in Paris, management in Los Angeles and got his Masters degree at Harvard. an expensive enterprise. When, in 1997 In addition to running the network, authorizations were granted to Caracol Laserna is the host of the Colombian and RCN, the license fee was 117 billion pesos (about U.S.$19 million) each. At version of Sony Picture’s Who Wants to ith ngelica uerra be a Millionaire. renewal time, in 2008, CNTV, the state Q&A W A G The Caracol TV group runs the TV TV authority, was asking each network VideoAge: How many new programs — hours or number of network, the international satellite TV for the equivalent of U.S.$82 million for series and specials — are put on sale each year? signal (covering the Americas and Spain) the 10-year extension, but after Caracol Angelica Guerra: In general terms, we are and international TV sales from its threatened to shut down its transmitters, producing five , three series and two headquarters in Bogotá, with regional CNTV determined that the renewal specials a year. This adds up to more than 1,000 offices in Miami, Florida and Madrid, fee will be established during 2011, in hours of drama production annually. accordance with the final results of the Spain. VA: Which are the key sales territories for Since 2006 Caracol has controlled total advertising expenditures for 2009 Caracol Int’l? Spanish-language TV station WGEN- and 2010 in Colombia. TV, Channel 8 in Miami. Control is AG: Obviously, Latin America is our natural market. The cultural affinity makes the product function well in all possible thanks to Alejandro and his of the Spanish-speaking countries. Another strong territory for us is the Hispanic market in the United younger brother Andrés Santo Domingo’s States, which has been strengthened with the agreement we signed with Telemundo. The Colombian U.S. citizenships together with that of his telenovela has developed its own brand established throughout the Americas, allowing Caracol to have a maternal cousin, Carlos Alejandro Pérez. permanent presence on the majority of television screens in the region. Alejandro Santo Domingo and Pérez are also partners in the New York-based VA: Which are the new territories that the company is focusing on? Quadrant Capital Advisors. AG: Definitely Africa is one of our strategic markets. We have discovered that our products Colombia is a country whose people are function well there. Plus, there is a large market with many countries ready to exploit the content heavily committed to television, which is we produce. We are also focusing on Eastern Europe, where the telenovela has been in large accessible to 99 percent of its 46.3 million demand because it is valued as a successful genre. people, with cable-TV available to 74.6 Pictured above are Caracol’s Lisette Osorio and Angelica Guerra. percent of the urban residents. The main private commercial networks reach 86 (Continued on Page 25) 24 VIDEO • AGE J a n u a r y 2 0 1 1

126115 VA Monthly 24 1/14/11 7:06 PM Colombian TV Q&A With Paulo Laserna VideoAge: As a journalist, a TV host and a TV executive, what is the one job that you enjoy In Facts the most? Paulo Laserna: What I enjoy the most is journalism. I was trained & Figures as a journalist from the very start in the television medium and I feel really good doing journalism. I really regret that my administrative and By Lorena Sánchez managing occupations keep me from dedicating more time to that. The Colombian TV sector consists of VA: About your programming, do you go with your instinct or rely mainly on your executives? three private national networks: Caracol, RCN and Canal 3 Television, which is PL: It’s a combination of both, which varies according to facts and circumstances. Obviously you have to trust [your] executives because owned by Editorial El Tiempo and was they study, they delve deep and know all of the details, the pros and launched last October. cons of a given decision. But I also believe in experience, and that only comes with time. Time is a There are also two national public great teacher and not heeding its advice can be very costly sometimes. networks (the educational and cultural VA: In your view, which foreign TV network does Caracol’s schedule and/or looks resemble? Señal Colombia and Señal Institucional PL: Caracol does not seek to be like or imitate anyone in particular. We have built a television for government programs); one national network to be the image and likeness of our midst, our people, and our culture. Of course, we public network (Canal Uno), which learned from others, as others may have learned from us. is commercially operated by four VA: Of all the TV trade shows you attend, which one is your favorite? programming companies, and eight PL: They are all important and each one has its own magic. The ones in Cannes are very interesting regional channels, each of which covers because they are attended by executives from all over the world and it is fascinating to see all of those one or more provinces. Plus, CityTV cultures gathered in the same place. NATPE and L.A. Screenings are key for our business, for buying as well as for selling. What I enjoy most in these shows is the contact with people from the industry, to in Bogotá, 710 local TV stations and get together and exchange ideas, new tendencies, experiences… it is very important to keep your eyes community non-profit channels. Modelled open to the world in order to understand how other markets work. after Canada’s CityTV, the Bogotá station VA: In addition to other over-the-air TV networks, what is your other major competitor? has the nation’s third largest viewership. PL: For us, anyone who makes television is our competition and as such, they must be respected The country is served by 62 cable-TV as competitors. companies that operate 510 systems VA: Is your local production also aimed at the export market? carrying a total of 440 channels. Cable PL: Of course. Our television has progressed enormously in the last few years and our products subscribers number over 4.5 million out are more and more sought after and respected in the world. The better the product we make, the of 10.6 million TVHH, representing a more market there will be for it. 42 percent penetration. According to an analysis by Argentina- based media and entertainment Colombian TV at a Glance consultant Business Bureau, Colombian National private networks MSOs Subscribers subscribers account for 11.41 percent Caracol TV RCN TV Telmex 1,959,778 of total subscribers and 6.69 percent of Canal 3 TV UNE 718,256 revenue in the whole of Latin America. National public networks Cable Unión de 395,354 Occidente S.A Advertising investment during the first Canal Uno Señal Colombia Señal Institucional (in process of liquidation) half of 2010 was U.S.$287,852,861 on free DIRECTV 302,946 over-the-air TV and U.S.$33,018,839 Regional channels Telefonica 152,671 in cable-TV. The National Association Teleantioquia Telepacífico Cablevista S.A. 84,127 Telecaribe Telecafé Others 923,892 of Advertisers of Colombia (Andacol) TeleIslas Canal Capital TOTAL 4,537,024 projects that total investment in 2010 Canal TRO Canal 13 will grow 24 percent compared to the The main TV groups are: Local private channel Santo Domingo Group (Caracol-TV; El Espectador newspaper; previous year. In 2009, advertisers had CityTV (Bogotá) GenTV, a broadcast TV channel in Miami, Florida). invested U.S.$464,278,809 on free-TV Ardila Lülle Group (RCN-TV; NTN24, a cable TV channel; and U.S.$53,256,191 on cable-TV. Major U.S. cable-TV channels RCN Radio). Discovery TNT Casa Editorial El Tiempo (in partnership with Spain’s Animal Planet Fox Planeta Group): CityTV; ET, a cable-TV channel; El Tiempo Discovery Kids Fox Sports newspaper and Canal 3 Televisíon de Colombia. Discovery Channel Cartoon Network Telmex (Mexico’s América Móvil): acquired cable-TV systems National Geographic Cinema Superview, Cablecentro and Satelcaribe y Cablepacifico in 2008. ESPN Key TV executives Domestic cable-TV channels Caracol Televisión: Chairman, Paulo Laserna Phillips Caracol TV Internacional RCN TV: Chairman, Gabriel Reyes TV Colombia (RCN) RTI Producciones: Chairman, Patricio Wills Nuestra Tele Noticias (NTN24) CityTV: General Manager, Lorencita Santamaría Body Channel Body Channel: Marketing and Sales Manager, Jennifer Humor Channel Betancourt Jorge Barón Televisión: Chairman, Jorge Barón Main Content Producers FOX Telecolombia: Chairman, Samuel Duque Caracol TV Producciones Televideo: Chairman, Francisco Muñoz Calle RCN Teleset: Chairman, José Antonio de Brigard RTI Producciones (40 percent Telemundo) Colombiana de TV Fox Telecolombia (51 percent Fox Int’l) Teleset (50 percent Sony Pictures) Jorge Barón

25 J a n u a r y 2 0 1 1 VIDEO • AGE

126115 VA Monthly 25 1/14/11 7:06 PM in yet. Perhaps Frank Smith, owner and president of KRIS-TV Corpus Christi summed it up best, when he said, “I Miracle didn’t want any of their crap. I wanted dollars. I negotiated cash from all the cable NATPE companies. Cash and scholarships. TCI, Crown and Post-Newsweek all pitched in to partially fund high school and college (Continued from Cover) scholarships for training in the industry.” While there were several statements to Looking through those VideoAge the effect that retransmission consent was dailies we relived the TV industry’s driven by consumer needs, Marty Franks, most challenging period: An earthquake senior VP, CBS disagreed. “I don’t think in Los Angeles that almost crippled it was driven by consumer preference. NATPE, which is based in Hollywood, The viewers didn’t ask for ESPN2 and the as well as sub-freezing temperatures in advertisers didn’t say they needed more eastern parts of the United States. space. There was no crying need for more Gerald M. Levin, then chairman general entertainment channels from the and CEO of Time Warner, laid the Looking back at NATPE 1994: King World’s Roger King, Bill O’Reilly holding a copy of public,” he said. Franks went on to say, “I VideoAge Daily at NATPE, then called The TV Executive foundation of the disastrous merger don’t think it was the intent of Congress with AOL in his keynote address. In any case, a record 11,000 participants address yesterday. to create a bunch of new cable channels.” This comment was greeted by applause. Retransmission was a hot topic at are expected to attend this 31st annual “It’s not a mirage, or wishful thinking NATPE then, as it is now. In 1994 TV conference, down from an estimated high or hype,” he stressed. “What makes it Spain Imposes New Quotas in Spain was in the eye of the storm for of 13,000. Overall, more than $32 million real is the one fact that was never there Once again stressing the focus on the imposing a new quota for feature films will be spent on NATPE, with major before — the technological architecture maintenance of European culture in the and tightened dubbing limitations. As studios like Fox spending a reported $2.5 that can reach into the home and make face of massive American film and TV million for the three-day event. we can read in this Issue, 2011 presents it happen.” Levin pointed out the Time imports, Spain has imposed a new quota for additional challenges to Spanish TV. In Miami, conventioneers are scattered Warner test of a full service network in feature film exhibition and has tightened Violence on TV was a top story among 36 hotels interconnected by a free Orlando later this year. This, he noted, its already existing dubbing limitations. in 1994 and it is again in 2011 with shuttle bus service provided by NATPE. will “tell us a great deal about the Simultaneously, the French Senate gave video games. Returning in 2011 are the This compares to 12 official hotels at last programming most in demand.” final approval to a law that demands parties: So far some 11 were announced. year’s NATPE in San Francisco and next that 40 percent of all music played on year’s in Las Vegas (Jan. 23-26). Like other The question, said Levin, is “no longer A far cry from the 30 staged in 1994, if, but when?” And he added: “In my French radio stations must be French. bi-coastal companies VideoAge International but still a significant amount. opinion TV’s ability to function as a VCR The French have no cinema quota, but and The TV Executive were affected twice. Other things never change, like will become a regular part of America’s maintain a 40 percent TV quota for reluctance by U.S. TV networks to Our publisher flew to L.A. to supervise homes and businesses.” The industry material originating in the U.S. and non- take their chances with foreign fare, printing hours before the earthquake. should not worry about interactivity, EEC countries, such as Japan. as French producer Albert Barillé of Fortunately, the power outage didn’t last Levin urged. “It isn’t going to obliterate The Spanish regulations provide that, Procidis, complained in 1994. long and the magazines continued to be other media. The dynamic of the media in towns with a population exceeding printed through 50 aftershocks. When Even though 17 years ago NATPE has always been one of expanding choices, 125,000, every two days that a movie magazines were shipped, UPS accepted of giving consumers new options, and of house is devoted to American films, the was primarily a U.S. syndication the first 24 boxes with “open” arms, so an increased demand for programming. third day must be matched by booking market, its international component to speak: Their roof had collapsed. received more official acknowledgments Interactivity is going to change how a European picture. At this moment, than today, with Gustavo Cisneros, New York was another story. Airport consumers perceive the world.” Hollywood imports dominate the delays in L.A. combined with a deep Spanish box office to the point where — chairman and CEO of the Cisneros Entertainment, said Levin, is at the freeze in the East made a typical four as in Italy — some 80 percent of all films Group receiving NATPE’s International heart of television, adding, “This is what shown come from Hollywood. Award of Excellence. Finally, at its first and a half hour flight into a 13-hour trip. Indeed, as Genesis’ Doug Friedman gives our culture such universal appeal.” Miami visit, NATPE registered a record At the dubbing end, the government stated, this is truly a “miracle NATPE.” Fallout From Retrans Consent number of non-U.S. participants, and will restrict dubbing licenses to those 2011 could well mark a recent record. Likening October 6 to last week’s film distributors that have already shown Hi-Tech Not a Mirage: Levin earthquake in L.A., panelists on European pictures that have earned $143,000 The Earthquake Shakes The much-discussed electronic yesterday’s “Life After Retransmission in box office revenue during a given year. Los Angeles and Hits NATPE Superhighway is for real, Gerald M. Consent” seminar were in agreement Since the average European film earns in Miami Levin, chairman and CEO of Time with at least one fact that the effects were about $64,000 in Spain, a company Warner emphasized in his keynote strongly felt, but the verdict is hardly will have to distribute three European (From VideoAge Daily at NATPE, imports before receiving a license to dub 1994). one American picture. Although the devastating earthquake The Spanish action came just days after in Los Angeles did not shake NATPE the signing of the new GATT agreement that much in Miami, nor did the “deep which excluded the audiovisual end, freeze” up East cool the NATPE spirit, therefore it has no impact on possible the bi-coastal disasters did have an European quotas or other import impact on NATPE ’94. restrictions applying to American films For starters, 12 hotels received in theaters or on TV. cancellations from some industry people “If countries all over the world buy my affected by the earthquake. Easterners children’s programs, why can’t I get the were slowed by the sub-freezing Americans to put them on? Are American temperatures, but almost all of them children so different from kids in the rest made the trip down. of the world?” asked a frustrated Albert More problematic, though, were Barillé of Procidis, one of Europe’s top the computer breakdowns at NATPE producers of animated children’s shows. headquarters. The first caused by the “When I show one of our programs to earthquake, the second due to the cold, an American network, and the answer since on its way to Miami, the equipment comes back this won’t work with our When Promax had a big presence at NATPE, it grouped together most of the industry’s had to be routed to the freezing zone. marketing best: Promax’s Gregg Balko, Group W’s Karyn Bolger, WB’s Sabrina Gorham-Propper, kids, I really have to ask: How do you Brenda Geffner, Genesis’ Doug Friedman, Columbia’s Suzanne Austin, Saban’s Elie Dekel (Continued on Page 28) 26 VIDEO • AGE J a n u a r y 2 0 1 1

126115 VA Monthly 26 1/14/11 7:06 PM 126115 VA Monthly 27 1/14/11 7:06 PM Miracle Miami gives NATPE NATPE hope

(Continued from Page 26) (Continued from Cover)

know? Have you tried it?” said Barillé. Miami may be a natural fit for the Latin- “Americans talk a lot about the centric event, the South Florida city has need to cut down on violence and to not played host to the convention since become more educational in children’s 1994 (see other front cover story for shows. Well, our programs are precisely more on NATPE ’94). that. Fortunately, our product is very successful all over the world, so it’s not a A younger Paramount TV International (now Rick Feldman, president of NATPE, CBS Studios Int’l)’s Joe Lucas ‘live or die’ question whether we sell in was buoyant about the market, but not the U.S. or not. If broadcasters look for 30 seminars, including eight at the just because of the new location. “I don’t AETN’s Mayra Bracer improved programs for children, why Independent TV associations two days want it to seem like Miami is the thing don’t they consider our shows instead of prior. A total of 392 exhibitors, compared that’s going to change everything,” he of planes and very long flights.” Still, insisting — without trying — that they to 256 from last year, participated. cautioned. However, he did concede that location aside, Pacheco was confident won’t work in the American market.” the new venue is a major factor. “It seems Still, foreign TV executives complained that NATPE is a vital market. “It is that everyone will be staying through Cisneros to be Honored that the U.S. TV market remained important to see what programming the Wednesday,” he noted, probably as a at NATPE essentially closed to them. The main clients will be needing, as well as client result of late-in-the week parties put on advantage of coming to NATPE, they said, plans for the forthcoming year, such as Gustavo Cisneros, chairman and CEO by companies with Miami offices and of the Cisneros Group of Companies was the personal contacts they were able to changes with technology and new media the general favorability of the weather. (CGC), will be presented with NATPE’s make with top American executives. that will be coming to fruition in 2011 in This is a change from recent years, when International Award of Excellence Apart from the quite thorough many Latin countries,” she said. tomorrow evening. CDC is a $5 billion the convention floor typically became a discussions of industry issues, it was Gary Lico, president of Norwalk, company, which is a principal partner ghost town by the end of day two. clear that the industry was burgeoning Connecticut-based CABLEready had in Univision and owns Venevision, a In addition to the locale, Feldman and, essentially, in a healthy state. The similar thoughts on the convenience of prolific producer of programming for pointed out that the layout of the the global marketplace. vast NATPE exhibition floor sparkled Miami. “It’s more than the weather,” Fontainbleau is more conducive to a with the most elaborate displays ever, he said. “Miami is easier to get to for Cisneros will be the first recipient of convention than the sprawling Vegas this award that NATPE International and sales talk resounded everywhere. Europeans. The Fontainebleau allows hotels. “The logistics of the marketplace has instituted to honor the major NATPE to be under one, beautiful roof, Tighter security at the Convention are going to make it a more exciting contributions of individuals in the global Center ruffled a few feathers yesterday and it clearly got everyone’s attention.” television industry. “We are pleased that market,” he said, elaborating that the after a man tried to enter the floor Lico, who is on the NATPE board, the first recipient is Gustavo Cisneros. walk from the suites to the floor is much described the event as “necessary in His long-term business success and his through the ceiling on a rope. NATPE faster. Besides the location, participants vision concerning telecommunications security met through the night to plan can look forward to a number of other today’s content environment.” Asked opportunities for the global market are for stricter rules, resulting in delays for changes that will, hopefully, prove about the market’s return on investment unparalleled,” said NATPE president delivery of publications to their bins and to be for the best. Organizers have (ROI), Lico had this to say, “NATPE and COO Bruce Johansen. restricted access to exhibitors. introduced, for the first year ever, an is still one of the best values, pound- In terms of programming, NATPE online social networking tool called per-pound, than any other conference. A Miracle NATPE Struggles brought no great surprises, nor did it Because they’re non-profit, they are very With TV Violence NATPE Connect to help buyers hook reflect a desire for either change or up with sellers. In an effort to free up flexible and friendly to work with.” Other key items at NATPE included experimentation. NATPE did feature some of the participants’ time for more the issue of violence on television, which Likewise, other executives, such as Peter a host of smaller producer/distributors took up virtually the entire address of wheeling and dealing, the number of Iacono of Los Angeles-based Lionsgate Reed Hundt, the new chairman of the with offbeat programs, and they did seminars on offer has been reduced. made a similar positive assessment of FCC; interactivity; infomercials, which are brisk business. Additionally, the traditional NATPE NATPE’s ROI. “Lionsgate and all our beginning to creep into prime time; the When all was said and done, this market guidebook has been replaced looming arrival of a 500-channel universe NATPE was pronounced one of the by an online guide, accessible by a and its broad implications, and the need for most successful ever. plethora of mobile devices, in an effort improved, FCC-friendly children’s shows. by organizers to “go green.” Also very obvious at NATPE was the rapid growth in the number of talk shows, Despite Feldman and co.’s insistence with many of their hosts in attendance. that the move to Miami is not the only thing to look forward to this year, it was Jack Valenti, president of the Motion Picture Association of America, made certainly the topic on everyone’s mind. his seemingly only appearance at a TV Stephanie Pacheco, the Miami-based trade show event. managing director of Latin America for NATPE reported a record attendance CBS Studios International pointed out of over 11,000, including the largest that the excitement over the market’s contingent ever from abroad. In fact, the location is simply a matter of practicality, impression was that, for the first time “Miami is a better venue for NATPE in its history, NATPE had been truly primarily because it’s much easier to internationalized and was on its way reach for everyone,” she said. “There to becoming the world’s premiere trade are direct flights from Latin America, fair. The international crowd grew by 25 percent by most estimates. Europe, and other parts of the world, Telefe’s Michelle Wassermann whereas Vegas always involved a change Staged were some 30 parties and Yesterday like today: MGM’s Gary Marenzi (Continued on Page 30) 28 VIDEO • AGE J a n u a r y 2 0 1 1

126115 VA Monthly 28 1/14/11 7:06 PM 126115 VA Monthly 29 1/14/11 7:06 PM Sellers from all over the globe will be tailoring their slate with the Latins Miami gives in mind. New York-based AETN, for example, will be highlighting original NATPE hope series and specials from its Latin America joint venture, A&E Ole Networks. Mayra You could come Bracer, a Content Sales executive for the (Continued from Page 30) company will be catering specifically to the Latin crowd. She noted that a sister companies are collectively taking presence at NATPE is important to because this is the lots and lots of space so we absolutely AETN because “Many Latin American believe in this market,” he said. Where broadcasters do not attend MIP-TV or new product is concerned, Iacono, like MIPCOM due to the long distance, [so] many other execs VideoAge spoke to, did NATPE is a very important market for world’s fastest not want to “ruin the surprise” of what us. While business can be done by email the company will unveil at the market. and phone, there’s nothing like meeting From Los Angeles, Irv Holender, CABLEready’s Gary Lico clients face to face.” director and principal of Toronto-based instead of the suites. We are hoping this like NATPE are no longer reliant on When it comes to sessions, activities growing market. The Fremantle Corp. has his heart set on new location will bring our company the traditional sales cycle. Asked how will be, as previously noted, reduced. Latin co-productions. “We have quite a even more visibility and attract new important the mid-season is to Fireworks’ Martin Sorrell, chief executive of WPP few meetings for co-productions with customers that might be passing by.” annual sales cycle, MacGregor replied, will give a keynote on Monday, and John companies from Colombia, Argentina “With the diversification in media, Hayes of American Express will speak and Brazil,” he said. Holender also Jon Kramer and Tomas Silva, CEO sales are no longer as cyclical as they on Wednesday. Other highlights include expressed concern that the new venue and International Sales executive Action is here! a session from Lionsgate’s Kevin Beggs, respectively, for Los Angeles-based Rive have been in the past. For example, will discourage buyers from Asia and as well as seminars devoted to branding, Gauche, likewise listed NATPE as one of multiplatform markets are becoming Come to Brazil and find out all about the opportunities for buyers, Australia. the future of syndication and, of course, their company’s most important events, increasingly important and a valuable Overall, expectations for the trade producers and distributors at the world’s fastest growing market. along with the L.A. Screenings. “It gives outlet to do business across the whole the ongoing struggle to master the digital show are running high, especially where you a perspective for the rest of the year,” year.” What this says about the future of realm. attendance is concerned. At press time, said Silva. Kramer added that he’d like NATPE remains to be seen. Where parties are concerned, festivities NATPE’s Feldman reported a dramatic to see the new location “reenergize and But, while the outcome of the will kick off before the official start of increase in registration from the same refocus the market.” market’s move is still up in the air, one the market with a Sunday night bash calendar date in years past. However, thing is for sure: the Latins will be in hosted by Venevision, which will follow he was quick to predict that enrollment FremantleMedia’s Sheila Hall their element. Argentina-based Telefe the welcoming party hosted by NATPE would die off, bringing attendance totals Aguirre also has great expectations, but Internacional will be on hand with a slate at the Eden Roc Hotel, next to the close to what they were last year. reported that some buyers were at first a bit confused about where meetings of telenovelas. Michelle Wasserman, the market headquarters. Monday promises Nevertheless, exhibitors have their were taking place. Once they were firm’s head of International Distribution an opening night cocktail around the fingers crossed. Susan Bender of New assured that they all were to be held Programming, Formats & Production hotel’s picturesque fountain, while York-based Bender Media Services said, at the Fountainebleau, the confusion Services remarked that she had very Tuesday’s big event is the traditional “Having NATPE in Miami should disappeared. In addition to its hotel high hopes for the market, and “[her Tartikoff Legacy Awards, which this greatly enhance attendance.” Bender suite, FremantleMedia is expanding its team’s] aim is to close deals we have year will honor Dick Ebersol, Mary described NATPE as the most important presence by taking a cabana by the pool been working on and to show some of Hart, Regis Philbin and Gerhard Zeiler. market of the year for her company, and as well, as done by all major companies. our new programming.” Additionally, the Miami Beach Chamber plans to hit the ground running in Or just for the drinks. Aguirre expects that, except for the TV Azteca/Comarex’s Marcel Vinay of Commerce is putting on a cocktail Miami. “My primary goal is naturally to evenings, participants will not be leaving described the event as “an opportunity on Wednesday. And, perhaps as part of sell,” she said. “We already have brand the market compound. Her schedule to meet with a lot of clients.” In addition the push to keep everyone happy and new films, new documentaries, and new is packed with appointments, which, to an overall global focus, Vinay will be relaxed this time around, a yoga class animation that we will be offering at the traditionally, are fully confirmed. targeting “looking at , Peru will be conducted around the pool every market. Also, this year we have decided Even though NATPE tends to report and Ecuador, specifically.” morning. to exhibit from the convention floor some no-shows, appointments are usually respected, with the exception of cancellation due to protracted previous meetings. But, in that case, cancellations affect mainly distributors with product of little interest to the buyer. Another widespread hope amongst sellers is that NATPE 2011 will see the revitalization of the European contingent, whose presence has flagged over the past few years. Saralo MacGregor, the Los Angeles-based executive vice president of Worldwide Distribution for London-based Fireworks International pointed out, “If the buyer’s list is any june, 15-16, 2011 São Paulo, SP - brazil indication, there will be a good cross section of attendees from across the major international territories.” Fireworks’ Saralo MacGregor FME’s Sheila Aguirre www.convergecom.com.br MacGregor also suggested that markets [email protected]

30 VIDEO • AGE J a n u a r y 2 0 1 1

126115 VA Monthly 30 1/14/11 7:06 PM You could come because this is the world’s fastest growing market. Action is here! Come to Brazil and find out all about the opportunities for buyers, producers and distributors at the world’s fastest growing market.

Or just for the drinks.

june, 15-16, 2011 São Paulo, SP - brazil

www.convergecom.com.br [email protected]

126115 VA Monthly 31 1/14/11 7:06 PM BOLOGNA LICENSING TRADE FAIR Conferences & Events News MARCH 28-30 JORNADAS Bologna, Italy TEL: (39 339) 237 7368 Airlines Master Rip-Off Plan FAX: (39 051) 637 4011 NATPE BERLIN FILM FESTIVAL INTERNACIONALES 2011 Now the plan is clear: First keep fares www.bolognalicensing.com relatively low, but increase the number of fees JANUARY 24-26, 2011 FEBRUARY 10-20 collected for such things as meals onboard, VideoAge bonus distribution luggage, priority seating and boarding, changing Miami Beach, U.S. Berlin, Germany tickets and holding tickets before booking. TEL: (310) 453-4440 TEL: (49 30) 259 200 MIPDOC & MIP-TV 28, 29 Y 30 de Septiembre Indeed, these “extra fees” earned U.S. airlines FAX: (310) 453-5258 FAX: (49 30) 259 20299 APRIL 2-7 $4.3 billion just for the first nine months of www.natpe.org www.berlinale.de 2010, according to the U.S. Transportation Cannes, France Dept. These ancillary fees are not subject to VideoAge bonus distribution taxation like the tickets, making them even SPORTELASIA TEL: (212) 370-7470 Hilton Buenos Aires more attractive to airlines. DISCOP AFRICA MARCH 16-28 FAX: (212) 370-7471 Apparently, the plan is to make these fees well FEBRUARY 9-11 established before raising airlines tickets prices. Hong Kong, China www.miptv.com Accra, Ghana TEL: (377) 9330 2032 Consolidation and alliances will make the VideoAge bonus distribution Argentina process easier. Meanwhile, collectively, all TEL: (33 1) 4229 3224 FAX: (377) 9330 2033 airlines made more than $15 billion profit in FAX: (33 1) 4229 3474 www.sportel.org 2010 and are expected to make in excess of $9 CARTOONS ON THE BAY www.discop.com billion profit this year. APRIL 7-10 Rapallo, Italy TEL: (39 06) 3749 8315 El gran encuentro anual que reúne a la FAX: (39 06) 3751 5631 www.cartoonsbay.com industria del Cable de Argentina y VideoAge bonus distribution

HOT DOCS Latinoamérica. APRIL 28-MAY 8 Toronto, Canada Las Jornadas son el ámbito propicio TEL: (416) 203-2155 FAX: (416) 203-0446 para conocer las últimas novedades del www.hotdocs.ca sector, visitar una completa exposición CANNES FILM FESTIVAL MAY 11-22 comercial y participar de conferencias Cannes, France TEL: (33 1) 5359 6100 técnicas y de interés general. FAX: (33 1) 5359 6110 www.festival-cannes.com

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PROMAX JUNE 28-30 New York, U.S. TEL: (310) 788-7600 FAX: (310) 788-7616 www.promaxbda.org www.atvc.org.ar www.cappsa.org VideoAge bonus distribution 54 11 4342 3362 54 11 4374 6932 54 11 4345 5074/5 54 11 4374 6982

126115 VA Monthly 32 1/14/11 7:06 PM JORNADAS INTERNACIONALES 2011 28, 29 Y 30 de Septiembre Hilton Buenos Aires Argentina

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126115 VA Monthly 33 1/14/11 7:06 PM My Two Cents MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 FAX: (212) 734-9033 ow unpredictable the international TV business can be! Now that American TV execs are VIDEO AGE WEBSITES: able to find soft toilet paper in European hotels while attending TV markets, they’re www.videoage.org getting cold feet about some of the markets held there. www.videoagelatino.com www.videoage.it Years ago, before going to markets such as MIP-TV and MIFED, American execs either shipped toilet paper from the U.S. or carried it in their luggage. When underlings P.O. BOX 25282 did not ship toilet paper on time or it failed to arrive at its destination, the resulting LOS ANGELES, CA 90025

scenes became legendary. VIALE ABRUZZI 30 HNow that the toilet paper question has been resolved, Americans are finding other “hard” 20123 MILAN, ITALY problems with markets such as MIP, which some find to be too close to the L.A. Screenings, the YUKARI MEDIA U.S. studios’ main market. YMI BLDG. 3-3-4, UCHIHIRANOMACHI Naturally, the organizers are of little help. When MIP, for instance, was looking to CHUO-KU, OSAKA JAPAN replace its U.S. sales representative, the job description demanded a person with “digital” TEL: (816) 4790-2222 experience. Mind you, not with “U.S. studio experience,” but “digital,” as if Microsoft, EDITOR Yahoo, Google, Facebook or AOL were, all of a sudden, going to be among the newfound DOM SERAFINI large exhibitors. Unfortunately for market organizers, the “digital” crowds are buyers; therefore they don’t need or want a stand! ASSISTANT EDITOR Being a simple soul with good intentions, I tried to explain to market organizers that ERIN SOMERS the key to the success of an international TV market is the U.S. studios. Indeed, major buyers don’t go to markets to look at EDITORIAL ASSISTANT documentaries about crocodiles. They go to meet with studio executives and, only if they have the time, will they pay a visit to SARA ALESSI the people who actually sell for a living. For a TV market to be successful, it has to meet the needs of the studios. EDITORIAL CONTRIBUTORS To that, the answer was basically: “The message is clear as long as the needs of the studios did not interfere with the…. ENZO CHIARULLO (ITALY) BBC Screenings!” At that point one couldn’t help but give up. I understand that market organizers too are subject to trends LORENA SANCHEZ (ARGENTINA) and pressures, but they still need to be clear about their core business, which is to facilitate the buying and selling of content. CARLOS GUROVICH At one point, for example, NATPE thought of itself as being in the real estate business, disastrously pushing for more and LEAH HOCHBAUM ROSNER more space to rent (by lowering the floor cost) to BOB JENKINS (U.K.) encourage larger booths. Nowadays TV trade show AKIKO KOBAYACHI (JAPAN) organizers think that they’re in the distribution LEVI SHAPIRO business, looking to attract more and more digital DAVID SHORT (AFRICA) platforms that, as we know participate, but only LIANNE STEWART (CANADA) as buyers. MARIA ZUPPELLO (BRAZIL) It never ends. When, after four years of lobbying CORPORATE AND to bring NATPE from Las Vegas to Miami Beach, CIRCULATION OFFICE we were rewarded with the actual move (yes, it 216 EAST 75TH STREET was by default, but I didn’t care. The results are NEW YORK, NY 10021 what count), we had to face yet another challenge: TEL: (212) 288-3933 The missing Europeans. FAX: (212) 734-9033 Over the years NATPE has, for many reasons, PUBLISHER lost the support of the Europeans. However, MONICA GORGHETTO Miami Beach has the appeal to bring them back, BUSINESS OFFICE if for nothing else, for its travel convenience and LEN FINKEL subtropical climate, much appreciated during the winter. NATPE organizers’ solution was to offer LEGAL OFFICE a discount incentive, as if major European buyers ROBERT ACKERMANN flush with euros (that, to boot, are worth 30 STEVE SCHIFFMAN percent more than the dollar) need such charity. WEB MANAGER European buyers will justify a trip to sunny MIKE FAIVRE “Ask not what a TV trade show can do for you, Miami only if it makes business sense. They are but what you can do for a TV trade show”. DESIGN/LAYOUT able to finance vacations on their own. CARMINE RASPAOLO Now, how do you get European buyers to Miami? By bringing in the BBC Screenings? Pleeaaseee! The trick is to persuade U.S. studios’ European sales execs to be in ILLUSTRATIONS BOB SHOCHET Miami Beach. If the European studios’ divisions would go to Miami, so would the buyers. It was early in 2008 when, failing to persuade NATPE to consider Miami Beach — or as a secondary option, Los Angeles FOUNDED IN 1981 MEMBER OF NBCA — I wrote to Jeffrey Soffer, the key owner of Fontainebleau Miami Beach, who was then renovating the complex, suggesting (CIRCULATION) an approach to NATPE organizers in order to bring the market to Miami Beach. 2 - 3 April 2011 VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS Now fast forward to October 14, 2010, when VideoAge received its first request for advertising at NATPE 2011. Imagine, PUBLISHED SEVEN TIMES A YEAR: JANUARY, MARCH/APRIL, MAY, Carlton2 -3 April Hotel, 2011 Cannes, France MIPCOM had barely ended six days earlier and companies were already planning for NATPE, without first giving consideration JUNE, JULY, OCTOBER AND NOVEMBER/DECEMBER. PLUS DAILIES BY TV TRADE MEDIA, INC. SINGLE COPY U.S.$9.75. YEARLY SUBSCRIPTION Martinez Hotel, Cannes, France to earlier trade events such as the AFM, the Roma Cinema Fest or the Asia TV Forum. Never before have distribution companies www.mipdoc.com U.S.$45 (U.S., CANADA, MEXICO); U.S.$60 (U.K. AND EUROPE). 4 - 7 April 2011 shown such a keen interest in NATPE. This can only prove one thing: The market is really needed and the past lack of interest © TV TRADE MEDIA INC. 2011. THE ENTIRE CONTENTS OF VIDEO AGE www.mipdoc.com was simply due to the wrong venue, and not the wrong dates. INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., Palais des Festivals, Cannes, France AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTIO AND THE Where the story begins. We at VideoAge take pride in the renewed success of NATPE and the fact that, as an executive from AETN pointed out, PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO www.miptv.comSave the date! AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, Register now and save 34% VideoAge was one of the catalysts for bringing NATPE from Las Vegas to Miami. NY 10021, U.S.A. Dom Serafini PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE Contact: [email protected] HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM.

The international showcase for documentary and factual programme screenings 34 VIDEO • AGE J a n u a r y 2 0 1 1

126115 VA Monthly 34 1/14/11 7:06 PM mipdoc_270X360.indd 1 06/01/11 17:56 2 - 3 April 2011 Carlton2 -3 April Hotel, 2011 Cannes, France www.mipdoc.comMartinez Hotel, Cannes, France 4 www.mipdoc.com- 7 April 2011 Where the story begins. Palais des Festivals, Cannes, France Registerwww.miptv.comSave the nowdate! and save 34%

Contact: [email protected]

The international showcase for documentary and factual programme screenings

126115mipdoc_270X360.indd VA Monthly 35 1 1/14/1106/01/11 7:06 17:56 PM Artwork-HBO_MAX-VideoAge-270x360.pdf 1 06/01/11 20:09

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